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How to create a successful pitch presentation

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Anete Ezera December 18, 2023

When it comes to startups and entrepreneurs, getting that first big deal can be tricky. It can be hard to put your business idea forward in a way that’s going to convince potential investors or partners. This is where pitch deck presentations come in handy as they are often short and precise. The goal is to explain your idea in a way that gets straight to the point and is easy to understand. These quick, punchy presentations are critical for those looking to make a strong first impression and secure funding for their business venture. Let’s talk about what a pitch presentation is and how you can create one with the help of Prezi. 

What is a pitch presentation? 

To get a better understanding of what a pitch presentation really is, let’s look at some of the important elements that make one: 

Conciseness: It’s typically short, usually 10-20 slides. This fast pace enables the presenter to captivate the audience and maintain attention. 

Clarity: The aim is to keep the content clear and straightforward, avoiding complicated jargon so that the message is understood. 

Powerful storytelling: It will often tell an interesting story about the problem being solved, the solution offered, and the potential market opportunity. 

Key information: Because of its fast-paced nature, it will often be packed with vital information like the business model, financial projections, and the unique value proposition of the product or service being pitched. 

Appealing visuals: Like other styles of presentation, having visuals that can draw in the audience is a must. Pitch deck presentations will often use graphics and minimal text to convey information better. 

To get a visual understanding of what a pitch presentation is, explore the following pitch presentation:

The evolution of pitch presentations: a look back and ahead

Ever wondered how pitch presentations became such a big deal? They started as simple PowerPoint slides but have evolved into something much more dynamic. This journey reflects changes in business, technology, and what investors look for. In the early days, pitch decks were pretty straightforward – just a few slides outlining a business idea. But as technology advanced, so did the expectations. Now, we see pitch presentations with interactive elements, attractive visuals, and even storytelling elements. This evolution shows how we’ve learned to communicate complex ideas more effectively. Understanding this history helps us understand how pitch decks have evolved into what they are today. 

Is a pitch deck the right presentation style for me? 

A pitch deck is perfect if you’re looking to present a business idea, especially if you’re aiming to attract investors or partners. It’s designed to be concise yet impactful, focusing on the key aspects of your business or project. Think of it as showcasing your business- you’ve got a limited amount of time to make a strong impression. So, if you’re in the early stages of a startup, seeking funding, or trying to win over some stakeholders with a clear, compelling story about your business or idea, a pitch presentation could be just what you need.

People who might also benefit from pitch presentations 

Pitch presentations are a versatile tool that can greatly benefit a wide range of individuals and organizations. We’ve discussed the role of pitch decks for startups and entrepreneurs, so let’s look at some other instances where these presentations might be particularly useful: 

• Business executives: Established business owners can use pitch decks to propose new projects or strategies to stakeholders, boards, and investors. 
• Sales and marketing professionals: To pitch products or services to potential clients or partners, highlighting their unique selling points.
• Non-profit organizations: For presenting their mission, impact, and funding needs to donors, sponsors, or grant agencies.
• Researchers and academics: To secure funding or collaboration for research projects, especially when presenting to funding bodies or at academic conferences.
• Inventors and innovators: To attract investors, partners, or attention to their new inventions or innovations. 
• Freelancers and consultants: To pitch their services and unique value proposition to potential clients or agencies.

What makes a good pitch deck presentation?

When we talk about pitch presentations, it’s important to compare the differences between a great pitch deck and the ones that just don’t hit the mark. 

What a pitch deck should look like 

A successful pitch deck should have a clean, uncluttered design . This way your audience can take in the information without being distracted by over complicated slides. Any images used should be of high quality, and be relevant to the text. A pitch presentation should flow logically , so the information provided tells a story about what you’re aiming to achieve. 

The colors used should match that of your brand, often logos and fonts will correspond with the theme of the brand, organization, or company. This is a great way to reinforce who you are and what you stand for. A good pitch presentation will captivate the audience by using each slide to convey a single key point, this way, the message is concise and easily absorbed. 

Pitfalls to avoid 

Now, let’s talk about what a pitch presentation shouldn’t look like. If you want to entice your audience, don’t cram too much information onto your slides . This is going to overwhelm your audience and make their attention span drop. Don’t stray away from key points by including irrelevant information. You want your pitch deck to persuade people to take action and have faith in you and your product, so don’t go off on a tandem.

Use a language tone that’s relatable to everyone – don’t use overly technical terms or industry-specific jargon. This can be off-putting for potential investors who don’t work in your field. One of the biggest mistakes you could make is to be inconsistent with your theme, color, and fonts. Remember, the idea is to appear professional, and inconsistency screams amateur. 

Things to consider when preparing to create your pitch presentation

Although it might be appealing to dive straight into making your presentation, there are certain points you should consider to get the best out of your pitch. Here are some things to think about when planning: 

Know your audience

Consider who you’re presenting to and include criteria that are going to be appealing to them. For instance, what resonates with venture capitalists may be different from what appeals to potential partners or customers. 

Engaging storyline

You want to hold your audience’s attention throughout the whole presentation, so tell your story in a way that builds anticipation and makes them want more. 

Keep each slide simple. Your audience will respond better to clear, concise content that’s not too busy and complicated. Keep text easily readable and appropriate for all levels of knowledge. 

Key messages

Plan out the purpose of each slide beforehand, that way you can be sure the key messages come across well. 

You can include things like graphs or charts to simplify complex data, but do this in a way that doesn’t overcrowd the slides. Remember to stay consistent with colors and fonts to reinforce clarity. 

Data and validation

Do your research when preparing to make your pitch presentation. It’s crucial to back up your claims, such as market research, growth projections, or case studies. Using real-world examples is a good way to back up your credibility. 

Business model

Think about how you’re going to explain your business model in a way that comes across clearly. Always be honest about your revenue streams, pricing strategies, and your position in the market. 

Investors often invest in people as much as they do ideas, so think about how you can highlight the strengths of yourself and your team. 

You need to clearly state what you’re asking for. Whether it’s funding, support, or a partnership, make sure your audience knows what you need from them. 

Practice your pitch so that it flows well and fits with the time constraints. Rehearsals are great for realizing flaws, which means you can rectify where needed to ensure the best possible pitch on the day. Be prepared to answer questions and address potential concerns- you can do this by listing some possible queries and preparing an adequate answer. 

Beginning and ending

How can you draw the audience in from the minute you start speaking? A successful pitch presentation often starts with a bang, such as a powerful punch line, a vibrant image, or a brain teaser. When it comes to ending your pitch, summarize the main points and offer a chance for discussion. 

Discover other crucial and noteworthy tips on creating and delivering pitch presentations by watching the following video:

Presenting your pitch deck presentation

Your presenting skills must be just as effective as the pitch presentation you’ve created. Imagine spending all that time and effort on making each slide perfect, to go and blow your opportunity by poorly presenting it. Here are some tips to help you own the stage for your pitch: 

Body language

• Posture: Stand tall and proud. A good posture reflects confidence and keeps you physically engaged. 
• Gestures: Gestures should be natural and purposeful. For example, you might use hand gestures to emphasize important points. Avoid being overly dramatic with gestures as this can be distracting. 
•  Movement: Moving can add energy to your presentation, but be careful not to pace around the stage, as this can make you appear nervous. A simple step forward when you’re reaching the punchline of your story can elevate impact. Similarly, turning your body to face different sections of the audience can make everyone feel included. 

Facial expressions

• Eye contact: Make eye contact with your audience, and maintain it. Don’t just focus on one area, move your gaze around the room to add a personal element to your presentation. This is going to help you build a connection and keep them engaged. 
• Smiling: Smile where appropriate. This is going to make you seem approachable and passionate about your subject. However, you don’t want to unnerve your audience by wearing a forced smile throughout the whole presentation. 
• Expressiveness: Your facial expressions should match the tone of what you’re saying. They can be a powerful way of transporting emotions from the screen onto the audience. 

Voice control

• Volume: You want everyone in the room to hear you, so speak loudly, but avoid shouting. 
• Pace: Remember that your audience needs to clearly hear every word for maximum impact, you can do this by keeping a moderate pace throughout. Speaking too fast can be hard to keep up with, and talking too slowly can become boring. 
• Tone: Use a varied tone to maintain interest, as monotone speech can be disengaging. For instance, you could change the pitch and intensity of your tone when discussing something positive or exciting. 
• Duration: Stick to the allotted time for your pitch presentation. Running too long can lose your audience’s interest, while cutting it too short may not deliver enough information. 
• Pauses: Pauses are handy for creating suspense, or allowing key points to sink in. They can also be helpful for a smooth transformation from one topic to another. 

Dealing with nerves

• Practice: The more familiar you are with your content, the less nervous you’re going to be. Practice your body language cues, speaking clearly, and using the right facial expressions. 
• Visualization: Envision a successful pitch presentation. It’s when we worry about the things that could go wrong that causes anxiety to kick in. 
• Relaxation techniques: Before taking the stage, simple techniques can help with nerves, such as mindfulness practices and progressive muscle relaxation. 
• Deep breathing: Practice deep breathing to control nerves and keep a steady voice. This helps in delivering a calm and confident pitch. 

If you’re struggling with nerves, watch the following video on how to not be nervous for a presentation:

Audience interaction

• Question prompts: To make your pitch presentation more interactive, encourage audience participation and questions. 
• Read the room: Always be aware of the audience’s reactions and adjust accordingly. If they seem disinterested, you might need to change your approach or pace.

As a pitch deck presenter, your role is to deliver your content in a way that makes an impact. Mastery of body language, voice, and timing all play a crucial role in yielding the results you want. 

Prezi: Your tool for creating pitch presentation

If you’re aiming to create a pitch presentation that sets you apart from competitors, Prezi is the tool for you. Here’s why: 

Unique presentation style

Unlike traditional slide-by-slide presentations, Prezi allows you to create a more fluid and dynamic pitch deck. You can move freely around the canvas, zooming in on details and out to the bigger picture. This helps in structuring your pitch presentation in a way that best suits your story, making it more engaging for your audience.

Zooming user interface

This is one of Prezi’s signature features. You can zoom in to focus on specific details and zoom out to show the overall context of your idea. Since pitch presentations are all about emphasizing key points, this feature is essential. 

Visual storytelling

The best way to tell a story through your pitch presentation is to turn complicated information into digestible parts. With Prezi, you can use appealing visuals to simplify ideas and make data easier to interpret. Prezi supports images, visuals, graphics, and animations, so you can create a pitch that captivates your audience. 

Experience visual storytelling in action in a Prezi presentation:

Templates and customization 

Prezi offers a variety of templates , which can be a great starting point for your pitch presentation. These templates are fully customizable, meaning you can align the design with your brand’s look and feel. 

As an example, take a look at this product launch template by Prezi. This would be a solid choice for a pitch deck presentation, particularly if you’re about to launch a new product or service. It provides a structured layout that guides you through the essential elements of a pitch. If you’re hoping to make a good impression, the design of this template looks clean and professional while focusing on key points. It allows you to highlight what sets your product apart in a compelling way. 

Like most Prezi templates, it offers customization options. You can tweak colors, add your images, and moderate the content to align with your brand and product. These are all essential elements for creating a personalized and relevant pitch. 

Collaboration tools

Prezi’s collaboration features come in handy when you’re working with a team. Multiple people can work on the pitch presentation at the same time, offering valuable inputs and different ideas. This way, your pitch deck presentation can reach its full potential. If you like to delegate tasks and give each team member a role in the creation, this feature is great for coordinating efforts. 

Prezi Video

For remote pitching, Prezi Video is the perfect solution as it allows you to add a video of yourself presenting alongside your content. This enables you to make your pitch just as personal as it would be in person. 

To explore how Prezi Video works, watch the following video:

Path tool for story flow

To help create a natural flow for your story, Prezi lets you set paths to move between topics. This easily guides your audience through your presentation in a logical way, which is crucial when it comes to pitch decks. 

Prezi is keeping up with the AI revolution by bringing you a set of AI presentation tools: AI text editing and layout features. These features give you text and layout suggestions, so you don’t need to stress about finding the right words or structure. It can adjust to your writing style, keeping your pitch personal to you but with added clarity and relevance. Discover more about Prezi AI features here .

Successful business pitch presentation examples

Many well-known companies famously used pitch decks in their early stages to secure funding and partnerships. Here’s some you may know: 

Back in 2008, Airbnb was just starting out and needed funding, so they created a pitch deck. This wasn’t just any pitch deck—it was really clear and straightforward, showing off their business model and what they hoped to achieve. They ended up raising $600k from an angel investment round. Their pitch presentation was so successful that people still talk about it today. It’s a classic example of how a good pitch can really set a company on the path to success.

Did you know about Uber’s beginnings? On their ninth anniversary, Garrett Camp, one of the co-founders, shared their first pitch deck. It was a 25-slide presentation that they used way back when they were just starting out. This pitch presentation was a major part of their strategy and really helped in the company’s early growth and evolution. It’s pretty impressive to think how those early slides contributed to making Uber the giant it is today. 

We all know how significant Facebook is when it comes to social media platforms, but it’s all down to their original pitch presentation back in 2004 that propelled them into such success. The pitch deck contained mix-and-match slides for summarizing Facebook’s value proposition, key metrics, and audience demographics. Shortly after the launch of facebook.com, Eduardo Saverin, who was 21 at the time, took their presentation to New York. He was there to pitch Facebook’s Ad platform to potential clients. Now, fast forward to today, Facebook for Business has grown massively. It’s the second biggest digital advertising platform, just behind Google, and holds more than 25% of the market share.

These examples are not only inspirational but show just how important pitch presentations are. A strong pitch is critical for making a good first impression, forming business relations, and opening up opportunities for scaling your business. 

Final thoughts on pitch deck presentations

To wrap up, pitch decks are more than just presentations; they’re your chance to make an impact. They’re vital for anyone looking to get their idea off the ground, especially in the startup world. So when you’re putting one together, keep it straightforward, focus on your key points, and make sure it reflects what you and your business are all about. A well-crafted pitch presentation can open doors, attract investment, and set the stage for your future success. Remember, simplicity and clarity are your best tools. Good luck, and here’s to making your ideas shine!

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How to do a Pitch Deck Presentation (plus free templates!)

If you are in any kind of business or enterprise, you’re probably looking for every chance to make your company grow. Sadly, such opportunities don’t usually just fall from the sky. You need to convince your potential investors, clients, or partners to get the resources you need. And how do you convince them? With a Pitch Deck Presentation .

Here you can find a step by step guide on what your Pitch Deck should include. But since it is not always easy to do everything from scratch, here you can also find amazing templates, completely free. Their amazing visuals and diagrams will assure that you don’t only get your point across, but that you also stay on the mind of your audience after the presentation has already ended.

What is a Pitch Deck Presentation?

To get the funding you need for your company, you should look for investors. Now, there are thousands and thousands of businesses looking for wealthy investors. The way to stand out among all those other competitors is making them aware of your business potential. And how do you do this? Through a Pitch Deck.

A Pitch Deck is a brief presentation that you give to potential investors to convince them to bet their money in your company. It can be used face-to-face, or online. You can make a Pitch Deck presentation for a customer, or a client, or even a partner. The objective is to showcase your business plan, your product, and your over-all growth projections. In other words, you have to sell to your audience not only what your product is, but also what it could be .

You should plan carefully your Pitch Deck presentation. For a truly great presentation you’ll need a good understanding of both your own business and your potential investors. Consider the things that could be interesting for them. Maybe it is something that shows your business’ stability. Maybe it is the business model you’re going to implement. Or the expected ROI. But also consider the things about your company that are astounding and that differentiate it from the competition.

What to include in a Pitch Deck Presentation

There is some debate on how long a Pitch Deck presentation should be. Some say 10 slides should be more than enough to give a brief look over your business. Some say it should be 12. Others say 20 slides should be the absolute limit. So, which one is it?

One thing is for certain, it should not feel long. After all, you can have 40 slides and go through them faster than a 7-slide presentation filled with text. But, most likely, if anyone sees a 40-slide presentation their reaction will be of complete dread.  Boring your public even before you start is the worst idea, so try to keep it short and sweet as much as possible.

I suggest a 12-sections for an ideal Pitch Deck. This will allow you to give a complete overview of your business without being overwhelming. Ideally, each of these sections should have each one slide. However, this is not a rule written in stone. Maybe it is worth to expand a little more on a specific topic. The golden rule is to keep one idea per slide , even if that means making more slides. This way it will clearer for your audience, and it will be easier to keep their attention right where you want it.

On the opposite side, you don’t need to make a slide for every single one of these sections. Maybe some of these won’t apply to your business. Consider these sections more as a guideline of what you can use to show your company’s potential. Take, for example, the famous early Facebook Pitch Deck .

Early Facebook Pitch Deck from Ilya Friedman, CFA

As you can see, this Pitch Deck has no “Problem” or “Solution” sections. This is because Facebook wasn’t tackling any existing problems, but creating a new necessity. Focusing on a non-existing problem would have been useless to justify its importance. Instead, what they do is focus on what it does have: market validation. They expend several slides going through media data that shows how incredibly popular they are and their users’ demographics.

1- Introduction

Your introduction should be able to catch your audience’s attention from the get-go. Look at the Facebook Pitch Deck. Their introduction is just a quote. But it is a quote that presents them as a revolutionary idea that is changing the way people interact. This is what you should look for an introduction. A short way to present your business in a forward way, while also leaving your public wanting more. Storytelling can be a great tool for this.

Not every Pitch Deck includes a Team slide, but it can be extremely useful. Presenting the people making the decisions and showcasing their previous achievements can make investors more at ease. If you have members in your team that add a plus on how execution will be managed in your business, it can certainly be a good idea to dedicate a slide to it. Of course, it is up to you to decide if it’s useful or not. You can even change where exactly the slide should go, depending on which topic you feel it connects better.

This is a vital slide in (almost) any Pitch Deck Presentation. As Forbes mentions, it is more likely for an investor to bet on you if he can relate to the problem you are putting on the table. Or, in any case, if you can explain it well enough so he can understand its importance. The more inescapable a problem is, the more likely a solution for it will have a big demand.

4- Solution

This slide needs to be as concise and clear as possible. It should answer directly to the problem. Try to avoid offering different solutions. Even if you have a multi-faceted project, simplifying the solution you’re offering will make you look more focused and more trustworthy. Afterward, in the product description or the business model, you can elaborate on what else makes your product or services so special, but here, try to keep it as straightforward as possible.

There is also the possibility to join the problem and the solution in just one slide. You can see that in some of the templates below. This can be useful to show the direct relationship between the two of them. You can always do that, just remember that the priority is to be as clear as possible.

5- Product/Service

Here you can show your product in action. Show how it implements your solution and its effectiveness. The Facebook Pitch Deck is a great example of that. Even if there is no solution in this presentation, it makes an awesome job of portraying its product uniqueness. From its users’ profile to the networking value it offers, it gives the public a short but complete overview of what the product is about.

6- Traction and Market

This slide should also be straight to the point and data-based. There is nothing speaks better of growth and traction than a data-based graph. Slides such as this one are great to show everything you need with very few words. This is the moment to show your business is already successful, and that, with enough resources, it can become even bigger.

You should have done a good in-depth research on your target market before your Pitch Deck presentation.  Your market can determine your potential exit with investors. The market’s size, its willingness to expend their money can be a key factor when deciding where to invest. Showing statistics and customer feedback can be very useful to show how successful your product already is. Just check out the Facebook Pitch Deck. Many of its slides are focused on showing their popularity and reach. This is, after all, what attracts investors.

7- Business Model

This slide is not a requirement, but if done well, it can be a huge plus in your presentation. Show your audience how you are planning to make money. Proving that you have a concrete idea of how your whole business will operate will give you a great image in front of investors and clients. For this, slides with graphs such as funnels can be a great option to display how you plan your business to work.

8- Financial Forecasting

This section is where you show your projections to where you see your business going in the future. For example, you can present the expected growth in 3 or 5 years. Sometimes this section can be directly related to the investment section and how would you invest the money to make your company grow.  As always, this depends on your own presentation and the order you want to give it. Just remember that having a realistic, transparent approach to what to expect in the future can really make a difference for your audience.

9- Competition

Even if your idea is great, it is highly unlikely that you are the very first person who came up with something like that. In most cases, you’ll have to deal with some competitors offering similar products or services to the same target market. It is important that you have a deep understanding of your business and its differential value. Only then you can really show investors what makes your business unique and why they should be on you instead of any of the others. Yo need to know where you are standing on compared to your competitors and diagrams are a great way to showcase that. SWOT analyses are also a great way to convey both yours and your competition’s strengths and weaknesses.

10- Desired Investment

Even if everything else is great, your Pitch Deck won’t be really successful until you actually get the fundraising you need. And to get it, you have to eventually ask for it. Presenting a plan of what you expect to do with it and how it will be used to grow the business will show your audience how grounded the management is.

11- Closure/Contact

Finally, you should invest some time in making a good closure for your presentation. In Facebook’s Pitch Deck, is another great quote, that makes the presentation end at a high note. You should certainly aim for that. But even if it’s not possible, you should at least have a slide dedicated to contact information. After hearing your presentation, your audience should be completely clear on how to invest and what would be the next steps. At the bare minimum, they should know how to contact you again. After all, the whole purpose of the Pitch Deck is to build relationships with potential investors.

The 4 Best Pitch Deck Templates Online

Here you can download for free some of our best Pitch Deck Templates. Some are long, up to 24 slides. Others are sample slides that you can add in even if you are already halfway through your presentation. As always, all of these are easy to edit, so you can pick which fits better with what you’re trying to convey.  These templates will give you that little extra that will take your presentation to the next step.

If you need any help editing these templates, you can always check our Ultimate PowerPoint Template Guide .

Start-up Pitch Deck PowerPoint Template

As its title says, this template is ideal for start-ups. You will find anything you’ll ever need for your Pitch presentation in this 19-slide pack. It has slides for showcasing your product, from the ideation process, to the prototype, all the way to the finance planning stages. This template has all kinds of diagrams that will help you make a consistent case to get your investors’ attention. It starts with an overview slide that will allow your audience to know exactly where they are standing on each part of the presentation. Or, you can also use the overview slide as a closing summary. As always, your imagination is the limit of what you can do with these templates.

This pack includes Venn diagrams to show innovation and start-up ecosystems, maps in case you’re aiming for a worldwide plan, pyramid visuals, and much more. It also includes a target audience slide that you can use to showcase your market analysis and several charts.

You can also find this template’s version for Google Slides here.

Copywriter Pitch Deck PowerPoint Template

This template is ideal for those looking to get their services as a copywriter in the spotlight. It will help you showcase your strengths and abilities as a professional, while also exposing the different types of services you offer. While this is a pack focused on copywriting it can also be edited and used for any kind of service you offer. Slides for topics such as your portfolio and your working process will be useful even if copywriting isn’t exactly what you do.

For those that do copywrite, the slide of the content writing cycle is amazing. It will allow you to show your audience in a really thorough way what is exactly what you do and how you do it. This will help your potential clients to understand your work better. But it is also a great way to showcase where you think your value is and what differentiates you from other professionals.

This template also includes slides ideal to show the Competition section of your Pitch Deck presentation. It has charts and graphs to showcase the differences between you and others. It also helps you connect pricing to the value of the services you offer.

For this one there is also a Google Slides version you can download here.

Playful Pitch Deck PowerPoint Template

This 10 slide Pitch Deck template will give you the tools to make a straight-to-the-point presentation, but without losing your playful side. It has great tools that will make you able to show every part of your business and get your point across. This presentation template is data-based, so you’ll find graphs and diagrams that could be useful to convince potential investors.

This slide, for example, is great for showing your business growth. Investors are more likely to bet on a business with good and stable growth. This slide could help you not only show off your financial milestones, but also your growth expectations and financial forecasting.

The playful visuals of this pack will certainly stay in your audience’s minds for a while. Take this puzzle slide, for example. It is great to connect the problems you have identified with the solution your business brings forward. It will make a memorable way to represent your solution and make sure it stands out from others.

We also have a Google Slides Template for this design.

Ultimate Product Hunt Pitch Deck PowerPoint Template

This megapack of 24 slides has a little bit of everything. Circle graphs? You got it. Process diagram? You got it. Bar graphs? That too. You can pick from the amazing assortment of types of slides on this pack, and use those that will showcase your business better. With this template, it is up to you to show the best and to cause a great impression on your audience.

With slides such as this, you will be able to convey what you think will give a better idea of what your business really is about. For example, this great SWOT analysis template. By showing you know you are aware of both your strengths and weaknesses, you’ll show potential investors or clients that aware of your surroundings and your own shortcomings.

This Pitch Deck pack comes with over a dozen slides of different graphs, diagrams, and visual aids. It has maps if you want to show your worldwide reach, it has different types of pyramid graphs, process diagrams, and more. It really has everything you could need for an outstanding Pitch Deck presentation.

Independent slides

These templates, while they are not enough on their own to make a complete presentation, they can be a great complement for others. All of these bring different things to the table you can take advantage of and make a better-rounded Pitch Deck.

Pitch Deck Presentation Templates

This template pack has 3 incredible slides that would fit perfectly into any Pitch Deck. First, its vision and mission slide will allow you to give your audience a more in-depth look at what your business is really about. It also has a great geometrical process diagram. And finally, it has a roadmap slide, that will allow you to showcase the steps to be taken to achieve a specific goal. All these slides have beautiful bright colors that will assure that your audience’s attention remains exactly where you want it: In your presentation.

Investor Relations Presentation Template

Even if this pack is not directly a Pitch Deck template, its slides can be extremely useful as part of one. Its slides are great to convey what kind of investment would you be interested in, and what they would get from the partnership. It has an Investing Strategy Slide that is useful for the “Desired Investment” section of your Pitch Deck. If your audiences are aware of what their resources could be used for and the impact they could have, they will be more likely to consider making an investment.

This template also includes a Company Strategy slide, which is great to show the overall workings inside your enterprise. This template is great for showing your business model and introducing your audience to your goals and objectives.

Pitch Deck 3

This is another 3-slide pack with great visual aids that would fit amazingly into any Pitch Deck. It has an introduction slide that could be used to present your company or your product. But it also has a really eye-catching business model slide. This one is a vital part of your Pitch Deck since it will allow your audience to understand how your business works and make them feel more confident in investing. It also includes a Problem-Solution slide. This will allow you to present the relationship between the two points, rather than presenting each by their own side.

Pitch Deck PowerPoint Template

Here you can find some more amazing independent slides, ready to be used in a Pitch Deck. You can use the Start-up Project Timeline to show the steps required to complete a specific task or goal. The introduction slide is great to give a general overview of your business or your product. It includes several icons, so you can showcase different aspects of your company. Finally, this template pack also has a Market Slide. A slide like this one is vital in any Pitch Deck, since being able to prove your knowledge of your market is a big step for being trusted by investors.

Creative Pitch Deck PowerPoint Template

Finally, you can use this creative Pitch Deck Slides pack to complement any presentation you want, whether it’s one of the above or one completely of your own. It has a market segmentation slide, great to introduce your segment to your traction/market section. There are many different aspects that can be part of your differential value. One thing that can distinguish yourself from other competitors can be the way you present yourself to your potential customers. That is why a slide for your Marketing Strategy can be so important.

Making Your Own Pitch Deck

So, which one should you use? Sadly, there is no easy answer to this question. How long your presentation should be, and what slides you should use for your Pitch Deck depends entirely on you. It depends on what you believe are your strengths, what do you think your differential value is, and so on. It depends on what numbers you have that could be eye-catching for potential investors.

Good thing is, there is no wrong answer either. Think carefully about what you want your audience to get out of it, and what specific information will convey this idea the best. Do you think one of the best things your business has is its stability? Then showing a graph of steady growth might be a good idea. Or maybe the best aspect is that there is a huge market to tap on. Then making an extra effort in the market slide is a must. Really, really knowing your business is the only way to make a truly great Pitch Deck presentation.

And, as always, remember that the slides are just a tool. There is a limit on how much a good presentation design can do when the speaker is not at their best. The delivery is a vital part of every presentation, and even more in this kind of presentations. A Pitch Deck should be highly persuasive. Whether it is to an investor, a client, or a partner, the challenge is to convince them of the potential of your business. To make them see not only what the company is but what it can become (with their help). This is why the speaker should be someone who believes in the product and is passionate about it.

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Blog Graphic Design 30+ Best Pitch Deck Examples, Tips & Templates

30+ Best Pitch Deck Examples, Tips & Templates

Written by: Ryan McCready Jul 04, 2023

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

In this post, we’ll look at the best startup pitch deck templates from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

Haven’t created a winning pitch deck before? Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

 Table of contents (click to jump ahead):

• What is a pitch deck?

30 pitch deck examples for businesses

What makes a good pitch deck, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

• Prove the value of your business
• Simplify complex ideas so your audience can understand them (and get on board)
• Differentiate your business from competitors
• Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

1. Buffer pitch deck

Industry: Social Media Management

Business model: Subscription-based SaaS (Software as a Service)

Amount raised: $500k, according to Buffer’s co-founder Leo Widrich .

Location: San Francisco, California, USA

Website: Buffer.com

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

2. Airbnb pitch deck

Industry: Hospitality, Travel, and Technology

Business model: Online marketplace (peer-to-peer) for lodging and travel experiences

Amount raised: $20k at three months and $600k at eight months (seed), according to Vator .

Website: airbnb.com

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

Industry: Transportation, Technology, and Logistics

Business model: On-demand transportation network and logistics platform

Amount raised: $1.57M in seed funding in 2010, reports Business Insider .

Website: uber.com

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

5. Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction, especially if you are focused on asset protection .

Without that information, investors are going to be left with more questions than answers.

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

10. Crema pitch deck

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio (App.io) pitch deck 

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

30. Ledgy pitch deck

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

To summarize, some of my favorite pitch deck design tips include:

• Adding icon headers to your most important insights
• Use similar charts and graphs for easy comparisons across slides
• For longer pitch decks, switch up the slide layouts
• Pick a consistent theme for your presentation background images
• Don’t just list your ideal users, create visual personas
• Use a timeline to show how your company has grown
• Always do the math for your audience

Now let’s take a look at what’s the difference between a pitch deck and a business plan.

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

• Problem statement
• Market opportunity
• Business model
• Competitive analysis
• Marketing and sales strategy
• Team members
• Financial projections
• Milestones and timeline
• Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

• 20+ Business Pitch Deck Templates and Design Best Practices
• 120+ Best Presentation Ideas, Design Tips & Examples
• 15 Presentation Design Statistics to Know For 2019
• 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
• 20+ Consulting Proposal Templates

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21 Startup Pitch Deck Examples That Work in 2024 & Why

Get the best investor pitch deck examples and learn what to include in a pitch presentations from successful fundraising decks that VCs and angels couldn’t resist.

5 minute read

helped business professionals at:

Short answer

What should a pitch deck include to get funded?

A fundable pitch deck showcases a fundable startup. To do this you need to demonstrate that you have 3 critical things 100% of investors are looking for: (1) exceptional team, (2) exceptional product, and (3) exceptional traction.

- According to Naval Ravikant, Angellist co-founder and former CEO.

Why do most pitch decks fail?

99% of startup decks fail to secure funding . But that doesn’t have to be you.

Most founders make bad pitch presentations because they fail to communicate critical information investors need to qualify them. Which means they are automatically disqualified.

If you look at the best pitch decks (those that managed to get noticed and get funded), they all use a similar content structure.

It’s the same pitch deck template advised as a winning outline by Y Combinator and Sequoia Capital .

Don’t invent the wheel. Just learn from other’s successes and failures.

Let me show you some enviable pitch deck examples, and see why they worked so well.

Let’s go!

21 Successful pitch deck examples to steal from

It’s a basic fact that some pitch deck presentations work better than others.

I’m not gonna go into how to make a winning pitch deck here, but here’s the jist…

All the great business pitch deck examples have 6 things in common:

• they showcase a market gap
• a unique solution
• a capable team
• a solid business model
• some realistic (yet impressive) financial projections
• and wrap it all in a "before-and-after" narrative with your startup idea as a disruptive force.

All the examples I’ll bring you here do this . Learn from them and make the adaptations to your own startup pitch.

NOTE: the deck presentations on this page are remakes of the original decks, using the orignial content but made interactive with Storydoc.

The originals would look quite old to you by now, and these interactive versions would most likely work better. Our data backs this up every day.

View our list of startup pitch deck examples:

Airbnb startup pitch presentation

The Airbnb pitch deck is almost the perfect pitch deck in my opinion (that’s why it’s number 1 on the list). And now that we gave it an interactive remake I think it’s perfected.

This investor deck example covers everything an investor would need to want to get in on it.

The deck showcases a great product, market size and opportunity, business model, traction, competitors and competitive advantage, a serious team, financials, and even user testimonials.

It presents a broad (and universally felt) problem in simple terms, it presents the solution just as simply. And I love how it shows how the product is used in action in such simplicity. Makes it seem effortless.

Uber funding pitch deck

The Uber pitch deck example does everything right.

It grasps the transformation it promised to do in just 4 words “Next-Generation Car Service” (though I would replace “car” with “transportation”). It has a clear and crisp description of the problem in a single paragraph.

It outlines a massive market that they mean to disrupt. They present an evolving 4-stage revenue model far into the future (Uber Cab > Uber Driver > Uber Delivery > Uber Pay), and they present amazing traction.

No wonder Uber was so successful at raising money .

Netflix startup deck

Netflix had a great idea but they also weaved it into a great problem-solution narrative pitch deck. The problem? Outdated entertainment distribution. The solution? Streamed entertainment that’s accessible, personalized, and ad-free.

The Netflix pitch deck example also uses their team to “sell” their dream by playing on Netflix’s strong company culture .

This pitch deck could have been slightly better if it had a comprehensive outline of the market gap.

Tinder pitch presentation

Tinder's pitch deck is a masterclass in simplicity .

Starting from their title: “The dating game: it starts with a swipe”. Which wasn’t true at the time but is now (like it or not) the new normal.

And down to their summary of the user flow: “Match. Chat. Date.”

Simple, yet super clear.

Tinder’s deck is also one of the most fun decks I’ve ever seen . I’ve breezed through it maybe a dozen times but still, it gets me excited about the app every time.

WeWork startup pitch deck

The WeWork pitch deck example is probably the most famous on this list. What makes it so great (beyond its fundraising success) is that it managed to sell a great vision.

WeWork’s deck is all about its grand vision - “Empowering Tomorrow's World at Work”.

They only topped it off with a bit of promising financials to quiet an uneasy investor’s mind.

After all, WeWork managed to sell a low-return real estate company as a fast-growing high-tech solution.

Slack company intro deck

Slack’s startup company intro deck uses a transformational narrative framework to take potential investors from Slack’s history to Slack’s future and tempt investors to join the journey.

The snappy and descriptive title for the deck and company - “Collaboration platform for 21st century” encapsulates this contrast between past and future.

It’s a beautiful piece of copywriting.

The transformational narrative sets the stage for winners (who embrace the change Slack represents) and losers who stay behind.

This plays on an investor’s biggest fear - missing a great opportunity and staying behind.

Dropbox pitch deck

The DropBox pitch deck is another example of a very well-made pitch deck. So it’s no surprise they were backed by Sequoia .

They did great work in applying Sequoia’s pitch deck template with an emphasis on “ why now? ” and “ why you? ”.

But they did even better. The deck includes a crisp and simple breakdown of the problem and their groundbreaking solution, and an attractive product demo.

If I may say so, I think we improved the deck by turning bullet points into dynamic content and adding their amusing and tempting video in their “about us” slide.

Tesla investor deck

The Tesla pitch deck is unique on this list because of its emphasis on the team and product specifications rather than the “big idea”.

The reason for this is that Tesla did not invent the wheel (or the car rather). Their success relies on their technological superiority in the automotive industry rather than a completely new solution.

Tesla’s deck focuses on showing a strong team with Elon Musk at the helm, a growing engineering corp, a growing client base, and the technical specifications and features that ensure Tesla will win the race (pun intended).

YouTube product pitch deck

The YouTube pitch deck is a classic winning startup deck. It has all 6 aspects that make a pitch deck fundable (which we’ve covered above). But it does it effortlessly, without fuss.

YouTube’s investor deck introduces the problem they solve in the context of an emerging market gap (“why now?”). They also position themselves as the first solution to market and have amazing traction stats to back it up.

It just immediately looks like a great opportunity, and it was.

Y Combinator seed deck template

The Y Combinator pitch deck example is not really a pitch deck but rather a mock seed deck that follows the content template recommended by YC .

The guys at YC had some fun with it and filled the deck with sarcastic comments and ridiculous emojis.

It’s a top-notch example of content structure , but I wouldn’t recommend emulating the playful (borderline mocking) tone of voice or the reckless use of emojis.

Sequoia pitch deck template

The Sequoia pitch deck example , much like the Y Combinator example is not a real pitch deck. It’s Sequoia Capital’s pitch deck template which they advise startups to use when they pitch their idea in their Sequoia application .

Sequoia’s deck includes their signature slide “why now” which some of the other decks on our list apply. But also has another important slide “ the ask ”, where you’re supposed to ask how much money you need and how you minted to put it to good use.

This particular pitch deck is for the healthcare industry , but the template can be used cross-industry.

Adunify AdTech investment deck

This deck by Adunify is a powerful example of how a small up-and-coming startup can use the winning content framework to look like an exciting game-changer .

Adunify built their deck along the transformational narrative framework . This lets them present a dry (though innovative) marketing solution as a tool for changing users’ lives for the better.

They start with the vision and go through the established problem-solution presentation and market analysis, but throw in proven results, customer testimonials, and their manifesto as reinforcement.

Cannasoft medical cannabis pitch deck

The Cannasoft startup investor deck was built with interactive storytelling in mind by a Storydoc client.

It pitches Cannasoft as the CRM Platform for the Medical Cannabis Market and demonstrates why they are positioned to become the industry standard.

The deck makes full use of Storydoc’s scrollytelling capabilities which breaks down complex information into simple and easy-to-understand bite-size morsels.

Just take a look at how they present their market fit, roadmap, product advantages, and financial forecast. Pure storytelling gold.

Crypto pitch deck

This blockchain technology startup pitch deck is a made-up template based on some of our best-performing client crypto pitch decks.

The s tructure follows the winning formula as all the rest and the beautiful designs were generated or selected by our AI design engine.

Physical product pitch deck

Pitching a physical product is harder than pitching a SaaS product.

Most products of this kind have established alternatives so it’s very important to give some technical explanation of how you’re doing it better.

But the most important aspect here is showing your product rather than telling investors about it.

People find it easier to understand objects through seeing and (better yet) touching them.

This physical product pitch deck was designed to help you demonstrate your product visually in with high-resolution videos and images.

You can go here to check out more product presentation templates .

This VC pitch deck example follows the optimal structure and narrative approach you should use when pitching a VC.

It was built and perfected based on feedback from our clients, our platform’s engagement data, and input from VCs.

I recommend this VC pitch deck template to use in your next round, unless you’re pitching Sequoia, in which case we have a specific template for that.

AI technology investment deck

This pitch deck for AI technology grabbed my attention because it takes a no-image approach to design.

It’s very easy to fall into cliches when making a deck about AI, with visuals of astronauts, robots, or magic wands. But you can be sure every other AI presentation does the same thing.

That’s why no-image will seem to investors like a breath of fresh air, and would likely make you stand out.

But most importantly, this deck gives you the winning content framework to present your complex technology in a flowing, easy-to-follow interactive narrative that investors won’t get bored of mid-way.

Start-up business plan

This pitch presentation example is useful during your 3rd meeting with VCs , after you’ve introduced your company and your big idea.

This deck takes what you covered in the subsequent intro deck and product deck and goes deeper into the plan with more detailed growth strategy, product roadmap, and projections.

One of the nicest additions this deck introduces is personalization . Since you know who the reader is by this point, you can address them by name with a personal message.

Startup company overview presentation

This example pitch deck is great for more established startups that have some clients and traction to show for.

It’s meant to be used for corporate partnerships, series B and C investment rounds , or with investors who are already acquainted with the company.

The deck provides solid numbers of the company's activity, traction, and customer feedback.

Startup executive summary one-pager

This executive summary example is exactly what it sounds like - a summary of the points covered in your investor pitch deck.

This deck is used after your meeting with Angel investors, VC, or private equity to briefly recap what you presented in your pitch deck.

You should make adaptations to your startup executive summary so that it includes the information and covers the issues that investors were most interested in during your pitch presentation.

We also have executive summary slide templates if you want to take a look...

Post-round investor newsletter by Xtend

I thought that ending the list with this example would be poetic since this startup deck is a post-round newsletter to investors.

The point of this deck is to communicate the contribution of investor’s backing to the success of the company.

This deck does 2 things really well:

First, it gives voice to the startup leaders to speak directly to investors about the impact their money has made, thereby deepening their connection to the company and making future investments more plausible.

Second, the deck gives shape and form to the cutting-edge physical product the startup produced, which makes its success feel more tangible than words, numbers, and graphs.

Pitch deck slide examples essential for success

Transforming an innovative idea into a successful startup begins with the right pitch. Let's dissect the elements of a successful pitch deck, one slide at a time.

1. Introduction slide

In a fast-paced investor's world, your window of opportunity is narrow. Our research shows that you have merely 10 to 20 seconds to pique an investor's interest. This is what an introduction slide is for.

Tips for creating an introduction slide:

• Begin with a hook, a crystal-clear summary of your unique value proposition that reels investors in, transforming seconds into minutes of undivided attention.
• Follow up with a concise overview of your product or service . This should be a simple, jargon-free explanation that even someone outside your industry can grasp.

Introduction slide example by Dropbox:

2. Problem slide

Here's your opportunity to spotlight a market gap and how your solution fills it. Frame your argument around compelling user stories, highlighting common pain points, and why they must be addressed.

Tips for creating a problem slide :

• Present the problem in a way that highlights its urgency and its scale, ensuring it's significant enough to warrant a paid solution and common enough to offer a substantial market.
• Weave your problem statement into a relatable user story that reflects the pain points of your target customers. This adds depth to your problem statement, making it real, tangible, and impossible to ignore.

Example of a problem slide by Uber:

3. Solution slide

With the problem identified and its magnitude clear, it's time to unveil your solution. This is where you reveal your startup's unique superpower.

Tips for creating a solution slide :

• Your solution's description should be straightforward and concise. Avoid wordy explanations and choose punchy, impactful sentences instead.
• Visual aids such as product demos or interface screenshots can support your claims and keep investors engaged.

Solution slide example by Netflix :

4. Market size and opportunity

Your market size and positioning within it offer investors a glimpse into your startup's growth prospects. This slide should convey that your startup is not just a bright idea, but a viable, profit-generating investment.

Tips for creating a market size and opportunity slide :

• Present a well-researched and convincing analysis of your target market and the opportunities within it. This acts as a crystal ball, providing investors with a glimpse into the promising future of your venture.
• Use data visualization tools to present complex data in an intuitive and engaging manner, helping investors understand your market landscape at a glance.

Here’s an example of a market size and opportunity slide:

5. Business and revenue model

Here, you define your financial trajectory, clarifying how you plan to turn your solution into steady revenue.

Tips for creating a business and revenue model slide :

• Outline your revenue model, whether it's rooted in direct sales, subscriptions, advertising, or a combination. Be clear and specific about where the money will come from.
• If you've already validated your revenue streams through market tests, share these results. This can dispel investors' fears about risk and enhance their confidence in your business model.

Revenue model slide example by YouTube:

6. Traction and validation

Proof of progress can turn a skeptical investor into a believer. This slide is where you demonstrate your venture's momentum and growth.

Tips for creating a traction and validation slide :

• Highlight significant milestones that your startup has achieved. Whether it's sales growth, customer retention, or market penetration, use concrete figures that show an upward trajectory.
• Share your future roadmap, detailing how you plan to use potential investment to achieve your upcoming milestones.

Traction and validation slide example by Uber:

7. Marketing strategy

Every successful mission has a master plan, and in the startup world, this is your marketing strategy. This slide explains how you'll conquer your market and win over customers.

Tips for creating a marketing strategy slide :

• Discuss your marketing channels, explaining why they're the perfect choice for reaching your audience.
• Highlight the unique elements of your marketing approach that set you apart from competitors, giving investors confidence in your ability to stand out in a crowded marketplace.

Here’s an example of a marketing strategy slide:

8. Team slide

Behind every great startup is a dream team. This slide showcases the people who are turning your startup dream into reality.

Tips for creating a team slide :

• Share focused, relevant information about each team member, highlighting their unique skills and accomplishments that make them invaluable to your venture.
• This isn't about life stories; it's about illustrating why your team has what it takes to propel your startup to success.

Team slide example by YouTube:

9. Financials slide

In the world of investments , numbers speak louder than words. Investors need an honest and detailed look at your startup's financial health.

Tips for creating a financials slide :

• Include at least 3 years of projections, including an income statement, sales forecast, and cash flow forecast.
• Be bold but realistic in your predictions. Nothing raises red flags faster than over-optimistic projections.

Here’s an example of a financials slide:

10. Investment and use of funds

Finally, we arrive at the climax of your pitch: asking for investment. This is where you communicate how much funding you need and how you plan to use it.

Tips for creating an investment slide :

• Clearly state the investment you're seeking. This isn't a time for ambiguity—it's your call to action.
• Elaborate on how you plan to allocate the funds. Show investors that you've thought this through and have a strategic plan for each dollar.
• Incorporate concrete projections and the key milestones that their investment will help you achieve. This helps investors visualize the growth and progress they'll be funding, making them more likely to invest in your startup's future.

Here’s an example of an investment slide:

Pitch deck templates that get you noticed

If you’re itching to get to work grab one of our customizable pitch deck samples.

All our templates apply the principles and best practices learned from the successful investor deck examples on this page and over 100,000 pitch deck reading sessions on Storydoc.

You don’t have to know why they work, just be happy they do.

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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How to Create a Pitch Deck (and the 10 Slides You Need)

Table of Contents

In the high-stakes world of startups, a pitch deck presentation is often the deciding factor for securing investment, whether in high-pressure situations like Shark Tank or pre-seed pitching rounds. With limited time to make a first impression, the quality of your pitch deck is crucial in leading to that all-important follow-up meeting with investors or VCs.

In this article, we’ll guide you through how to create a pitch deck and the ten essential slides you need. We’ll also explain what makes a good pitch deck (including examples), the 10/20/30 rule, and how to avoid common mistakes.

Success in entrepreneurship isn’t just about hard work, luck, and timing. It’s also about successfully convincing others to invest in your vision, whether you’re seeking funding, advice, mentorship, or partnerships. A great pitch deck will be your essential tool in persuading investors. Let’s get started!

What is a Pitch Deck?

A pitch deck is a slideshow presentation that succinctly conveys your business idea, market opportunity, and value proposition. Startup founders and entrepreneurs commonly use them to present their business ideas, products, or services, also known as a business or investor deck. It is necessary in securing funding, attracting partnerships, and closing deals.

With a concise format of 10 to 20 slides, this visual tool effectively conveys a business idea and its potential to help entrepreneurs connect with investors, clients, or partners. Suppose your pitch catches the interest of potential investors. In that case, there will likely be an in-depth next meeting (i.e., the start of the actual pitching process).

💡 The most common formats for pitch decks are PowerPoint slides, Google Slides, or Apple Keynote presentations.

Purpose of a Pitch Deck

The purpose of a pitch deck is to clearly and quickly communicate your business’s potential. Used in fundraising pitches, idea support, and forming strategic partnerships, it provides a visual snapshot of your business idea and its market viability.

Pitch decks are not only used by startups but also in a variety of other settings. The structure of your slides should enable potential investors to grasp your business idea’s potential quickly.

Types of Pitch Decks:

• Branding or marketing plan
• Fundraising
• Film & TV

The 10-20-30 Rule for Slideshows

The 10-20-30 rule, coined by venture capitalist Guy Kawasaki, offers a structured approach to creating effective PowerPoint pitch decks. This rule is a favorite among startups but applies to all types of presentations. It includes:

• Keeping to just 10 slides.
• Limiting the presentation to 20 minutes.
• Ensuring a font size of at least 30 points.

However, sticking to 10 slides isn’t always the optimal approach for everyone. As David from NextView VC reminds us, it’s crucial to present in a manner that feels authentic to you. Treat pitch deck templates as flexible starting points, and tailor them to highlight the uniqueness of your startup.

What should be in a pitch deck

A pitch deck should concisely outline your business idea, market, strategy, finances, team, and funding needs in an engaging story. You should use between 10 and 20 slides depending on your needs and audience.

In the next section, we’ll guide you through creating each slide.

The 10 most important slides in an investor deck:

• Business overview: A brief introduction to the business, including the mission and vision.
• Problem statement: Identify the problem or need in the market the business intends to solve.
• Solution slide: The product or service offered by the business as a solution to the identified problem.
• Market size and analysis: Information about the target market and industry, including size, growth potential, and customer demographics.
• Product and business model: How the business plans to make money, including the product and pricing strategy.
• Go-to-market plan: The approach to promoting the product or service and acquiring customers.
• Competitors: A look at the competitive landscape and how the business differentiates itself from competitors.
• Financials: Financial projections and current financial status.
• Team: Information about the key team members, their roles, and their experience.
• Ask: The specific funding request and how it will be used to grow the business.

Now that we’ve covered the basics, we’ll move on to how to create a pitch deck.

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How to create a pitch deck

We’ll take a step-by-step approach to making the essential 10 slides in a pitch deck. It will cover the most critical aspects of your business idea and pitch presentation. You may add more slides as you go, but let’s start by looking at each of these 10 slides, their purpose, and what information should be included.

Slide 1: Business overview

The first slide of your pitch deck will set the tone for the rest of the presentation. The business overview (title slide) should briefly capture the core of your idea and stand out to investors.

• Include your logo.
• title slide
• Name of your idea, business, or startup.
• Summarize your concept into a catchy headline.

Slide 2: Problem

Use this slide to lay the groundwork of your pitch by focusing on the problems or pressing needs that your business addresses. Highlight the market gap and illustrate why it’s an important opportunity.

• Present the problem your business solves in the form of a problem statement.
• Emphasize its relevance to your audience.
• Back up your points with solid data like market statistics or instances of current inefficiencies.

Slide 3: Solution

The solution (or value proposition) slide should address each problem mentioned in the previous slide. There could be many ways to solve a problem, so clarify how your solution benefits your target segment.

• The value proposition of your product or service.
• What sets it apart from competitors.

Slide 4: Market size

This slide should provide a clear picture of the market analysis and landscape based on your research. Illustrate the scale of the market you’re targeting or part of, demonstrating growth prospects and business opportunities. Key points to include:

• Break down the market opportunity into TAM, SAM, and SOM.
• Note any important market trends.
• Use visual aids like charts or graphs to effectively depict market size and trends.

Slide 5: Product & business model

Summarize your product and business model in this slide to show how you will make money, scale, and be profitable.

• Highlight your product’s main features or services.
• Add visuals like screenshots or images for clarity.
• Detail your revenue streams, cost structure, and pricing strategy.

Be ready to explain any challenges within your business model and your solutions.

Slide 6: Go-to-market strategy

The go-to-market (GTM) slide outlines your strategy for entering the market and acquiring new customers. Explain how you will distribute your product or service and reach your target audience.

• Outline each phase of your GTM strategy.
• Define your ideal customer or buyer persona and how you provide value to them.
• Explain your sales and marketing approaches to reach customers.

Having a good idea or product isn’t enough to convince investors. They need to know if you have a viable, thought-out strategy to reach and serve the target market.

Slide 7: Competitive analysis

Demonstrate your understanding of the market and the competition in this slide by providing data and market research. Offer data-driven research to map out the competitive landscape, including:

• Identification of major competitors and alternatives.
• Specify your unique selling proposition (USP) and competitive advantage.
• Strategy and positioning against competitors.

Be straightforward in this slide and reassure investors that you are aware of your competition and have a plan to achieve and maintain a competitive edge. You could mention potential challenges, risks, or disruptors.

Slide 8: Team

Many investors often consider the team behind a startup as one of the most critical factors in their decision-making process. A study done on over 21,000 startup founders suggests that the founder’s personality – or the combined personalities of the founding team – is paramount to entrepreneurial success.

• Include all founders, management, and advisors.
• Roles and responsibilities.
• Highlight key skills and relevant experience.
• Mention any meaningful connections.

The team slide has to instill confidence in potential investors that this is the right team for the job, even if you are a solo founder.

Slide 9: Financials

This is a critical slide where investors may spend the most time reading to get a glimpse into the business idea’s financial feasibility and potential return. Describe how you plan to generate revenue and your pricing strategy. Each startup will show different financial figures based on their stage.

Basic financial data:

• Income statement
• Sales forecast
• Expenses and burn rate
• Profitability
• Market size (Total Addressable Market, Serviceable Available Market, Serviceable Obtainable Market)
• Projected revenue growth for at least three years.

Other KPIs you may include:

• Customer acquisition cost (CAC)
• LTV/CAC ratio (indicates how sustainable the business model is)
• Customer growth

Coming up with these figures demonstrates your financial acumen and your understanding of the key metrics that drive business success.

Slide 10: Ask

The last slide should wrap up the pitch with a snapshot of your current standing, any accomplishments, a timeline, and the use of funds.

• The current state of affairs (growth, market share).
• State the amount of funding needed and how you plan to use it.

Investors want to know if your startup/idea is worth investing in, so show them evidence of progress, past successes, or the potential for future success.

What makes a good pitch deck?

A good pitch deck gets your point across to investors and captures their attention. Successful pitch decks are clear, focused, and persuasive. Many investor pitch decks follow a similar structure because they give investors a snapshot of a business’s investment potential.

These are traits of a good pitch deck:

✅ Concise and clear, without fluff or distracting details.

✅ Focused on telling the story of the startup/idea and its potential.

✅ Structured with a logical flow. Each slide supports the overall narrative.

✅ Persuasive , backed by data, research, and appropriate graphs and charts.

💡 Save time by using an AI pitch deck presentation maker like SlidesAI

Best pitch deck examples

Here are some of our favorite pitch deck presentations. The best pitch decks balance detailed information with simplicity. Take a look at these pitch deck examples across different stages of funding:

Airbnb pitch deck (Pre-seed)

LottieLab pitch deck (Seed)

Copy.AI pitch deck (Series A)

Wanderlist pitch deck (Series B)

Crunchbase pitch deck (Late stage)

💡 Check out more free pitch deck templates here .

Top 3 mistakes to avoid with your pitch deck

These common mistakes can diminish the impact of your presentation. Strive for a balance between thorough information and simplicity for maximum impact.

Mistake 1: Overemphasizing aesthetics

Overdesigning your slide deck can detract from your core message while pitching. In most cases, it is safe to leave out PowerPoint animations and excessive graphics. Use brand colors if possible; any image, graph, or chart you include should directly support your narrative.

💡 Pro tip: Maintain a consistent visual theme and leave out flashy design elements.

Mistake 2: Overloading information

It’s natural to want to share a lot of information on each slide, but doing so can make it harder for your audience to tell what’s important. VCs hear hundreds of pitches each year – you need more clarity in your pitch to catch their interest within your allocated time. Focus on the key information and overall structure of the pitch deck presentation.

💡 Pro tip: Prioritize clarity and conciseness to make a lasting impact.

Mistake 3: Lack of personalization

Pitch deck templates are a great starting point, but remember to tailor your pitch and content to your audience. Investors differ in their interests and priorities. Understanding what your audience value can significantly improve your pitch’s impact.

💡 Pro tip: Find out what resonates with your audience and include or address them in your deck.

• No design skills required
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A thoughtfully prepared pitch deck is essential for securing investment. View your pitch deck as a brief yet compelling introduction to your startup’s potential, aiming to secure further discussions and, ultimately, funding. By adhering to the 10-slide structure recommended in this article, you can effectively convey your business vision, introduce your team, emphasize your market edge, and outline your financial forecasts.

Organize your slides to ensure your business concept is easily understood. Be succinct and clear, and align your content with what investors typically seek. Steer clear of common pitfalls like cramming slides with information or not customizing your deck to align with investor interests. Wishing you success!

Frequently Asked Questions

Is a pitch deck the same as a business plan.

A pitch deck and a business plan are not the same. While a pitch deck visually presents key aspects of your business idea, a business plan is a comprehensive written document that outlines all aspects of your business. A pitch deck can summarize your business plan but cannot replace it.

What happens after a successful first pitch?

Pitch deck guides often focus on the initial meeting with venture capitalists, but that’s just the start. Investment decisions involve multiple meetings, due diligence, negotiations, and paperwork. As NextView VC’s David Beisel puts it, “The purpose of all venture capital meetings is to get another meeting.” Read more about what to expect after a successful first pitch .

What about other slides, like the traction slide?

Traction slides are to showcase proof of any progress, achievements, and market acceptance. For early-stage startups, including pre-seed, traction might not necessarily mean revenue. It can be any evidence that validates your business idea and market demand, such as user sign-ups.

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What Makes a Great Pitch

• Michael Quinn

It’s all about reading the room.

A good pitch is a balancing act that can be adjusted to the currents in the room. A recent survey of HBR readers found — at least in this community — how important it is to understand not just what you are pitching, but who you are pitching to. The reason? The more senior your audience, the less you should rely on your deck and the more you should expect your pitch to be a conversation, showing your team’s authentic passion for the challenge or problem and their resilience for solving it creatively, together.

Pitching for new business is a make-or-break moment for many teams. You want to win the pitch, and so you develop a detailed slide deck, tout your credentials, capabilities and successes (case studies), and select your strongest presenter – possibly the leader of your team or company — to do all the talking. Right? Wrong.

• MQ Michael Quinn is the founder of Minor Nobles, the NYC-based consultancy offering workshops, webinars, rehearsals and 1:1 training to help teams and leaders update their behavior to win more pitches for new business and investment. He is also a faculty instructor for the Association of National Advertisers and host of the podcast, “Own The Room,” where top executives discuss their own experiences pitching and what they wish people would do more often, or avoid altogether, in pitches to them.

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35 Best Pitch Decks From Real-Life Startups [With Templates]

Written by: Orana Velarde

Many companies in existence—even big-name startups—once had to create a pitch deck at the beginning of their journey. Thanks to the internet, we can access and study all those successful pitch decks for a healthy dose of inspiration.

Some of these investor pitch deck examples have become quite famous, like the Airbnb pitch deck from when the company was still called AirBed&Breakfast.

In this article, we’ve put together the 35 best pitch decks to learn from. We've also recreated some of those pitch decks into templates to help you attract investors and support for your own company.

If you're ready to create your own pitch deck, use our presentation software to put together a professional investor presentation in minutes.

Here's a short selection of 8 easy-to-edit pitch deck templates you can edit, share and download with Visme. View 23 more templates below:

What Makes a Good Pitch Deck?

Before we launch into 35 of the best pitch decks of all time, let’s talk about what makes a good pitch deck. What’s going to grab investor attention and help propel your business toward the same success that companies like Airbnb, WeWork, Uber and Facebook have all seen?

Let’s dig into a few of the major components to keep in mind when designing a pitch deck.

• Use the right slides. There are 10 key slides every pitch deck should have, including an introduction, problem/solution, business model, statistics, etc. Flesh out a proper pitch deck outline before you get started pulling necessary information.
• Tell a story. One of the best ways to capture your audience is through a compelling story. Make sure you’re really selling your business idea by elaborating on why people are going to want or need it.
• Be passionate about your idea . No one wants to listen to someone half-heartedly pitch a business idea. You need to believe in it and make your audience believe in it, too.
• Proofread and practice. Nothing is going to make you seem less professional than typos and a million “ums” during your speech. Review your slides and rehearse them to make sure you’re ready to present.
• Pay attention to design . Old, boring, bulleted PowerPoints won’t get you anywhere anymore. With access to beautiful and simple templates and tools (*ahem* Visme *ahem*) it’s never been easier to create beautiful and creative pitch decks.

For even more tips on your pitch deck design, watch this video:

If you need help creating attention-grabbing pitch decks, you can use the versions recreated in Visme as a starting point. Better yet, allow Visme's AI presentation maker to do the heavy lifting for you—it handles everything from design to content, speeding up your pitch deck design process.

With just a text prompt, this advanced tool helps you generate pitch deck presentations complete with images, icons, illustrations, text, and everything else—in just seconds.

For example, you can draw inspiration from any of these pitch deck examples and instruct the AI presentation maker to generate a similar pitch deck design tailored to your business and topic of choice. Isn't that amazing?

Click on a Pitch Deck to Jump Ahead

• Dropbox Pitch Deck
• Tinder Pitch Deck
• Airbnb Pitch Deck
• WeWork Pitch Deck
• Uber Pitch Deck
• BuzzFeed Pitch Deck
• Launchrock Pitch Deck
• Foursquare Pitch Deck
• Intercom Pitch Deck
• Mattermark Pitch Deck
• TouristEye Pitch Deck
• Buffer Pitch Deck
• Ooomf (Crew) Pitch Deck
• Moz Pitch Deck
• Biogrify Pitch Deck
• Front Pitch Deck
• Piccsy Pitch Deck
• LinkedIn Pitch Deck
• Fyre Festival Pitch Deck
• Manpacks Pitch Deck
• Coinbase Pitch Deck
• Snapchat Pitch Deck
• YouTube Pitch Deck
• Facebook Pitch Deck
• Crunchbase Pitch Deck
• Contently Pitch Deck
• Wise (TransferWise) Pitch Deck
• Bliss Pitch Deck
• Castle Pitch Deck
• Shift Pitch Deck
• Cubeit Pitch Deck
• Revolut Pitch Deck
• Alto Pitch Deck
• Wayfair Pitch Deck
• Walmart - Flipkart Pitch Deck

1. Dropbox Pitch Deck

Dropbox is one of the pioneers of cloud storage as we know it today, and their pitch deck from 2007 was all about revolutionizing the way people stored and shared important data.

The company has raised around $1.7 billion in funding and is backed by popular investors like JP Morgan and Sequoia Capital.

Original pitch deck:

What makes Dropbox's pitch deck stand out among others is how it addresses the “why” behind the entire idea of cloud storage.

As you go through the slides, you’ll notice how each section focuses on how Dropbox’s solution will benefit users and the society as a whole by changing the way people work with files.

This slide deck inspiration also dives into the details of why investing in the company is a good idea at that particular time, making a strong case for securing the funding they need.

Key Takeaway: Draw a comparison with your competitors to show how your product is better. Focus on the features, but then follow up with benefits to explain why those features are worth investing in.

It's also a good idea to explain why the timing is ideal for launching your product or company. Dropbox does this well by highlighting trends that are relevant to their target audience, such as the increased use of digital devices and more distributed/remote teams.

Here's an investor pitch deck template that comes built-in with a comparison table , data widgets, charts and a benefits slide. Customize it to create a value-focused pitch deck like Dropbox.

Recreated in Visme:

Create your own Pitch Deck with this easy-to-edit template! Edit and Download

2. Tinder Pitch Deck

Previously known as Matchbox, Tinder is one of the most popular dating apps in the world.

While Tinder's pitch deck below is not officially connected to any funding round, the app managed to raise over $50 million in just three rounds.

So, what is it about this that makes it such a great pitch deck inspiration?

First, they do an excellent job of communicating the problem with a short (but relatable) story. Then, instead of talking about the solution, they show it within their app.

The next few slides dive deeper into the app’s functionality — how it works and what value it provides. By using step-by-step screenshots, they let their app do the talking.

Finally, the pitch deck summarizes additional features being developed and the revenue opportunity, or how they plan to make money, in two short slides.

Key Takeaway: Using storytelling to explain a problem can make it relatable and easier to understand. A good pitch deck puts investors in the customers’ shoes, which naturally makes them more intrigued to learn about the solution.

Another lesson to be learned here is to use your product’s functionality to explain the solution. Tinder does a great job of showing instead of telling with step-by-step screenshots of how users will navigate through the app to fulfill their needs.

Customize this business pitch deck template below designed especially for apps and SaaS businesses, and apply your own storytelling principles:

3. Airbnb Pitch Deck

Some of the best investor decks present information in a quickly-digestible, easily-understandable way. This is where an early pitch deck by Airbnb shines.

Airbnb’s pitch deck is commonly cited as one of the best, and has helped raise over $112 million .

Each slide is relatively basic, presenting the information quickly and efficiently. They also avoid the pitfalls of sticking simply to text, adding images and charts throughout that illustrate their points in a similar manner.

Key Takeaway: You don’t want to bore your audience, but you also want them to know exactly what your product or service is trying to do. Airbnb's modern pitch deck design exemplifies simplicity at its finest.

Here’s a pitch deck template inspired by Airbnb to get you started.

The Visme editor comes equipped with several AI features, like the AI Presentation Maker , which helps you craft a fully designed pitch deck from start to finish, including content and visual graphics. Additionally, the AI Writer can help you refine content in several ways, like summarizing longer text or refreshing older content.

Use the prompt window to explain what you need and watch the tool unleash its magic.

4. WeWork Pitch Deck

In the WeWork Pitch Deck Series D , they show projected growth in big numbers. They used the power of FOMO (Fear of Missing Out) to really bring the message home to investors.

By providing big-name services to their members through an affiliate scheme, they were able to add the logos of all these companies in their company deck and show who they were already working with.

Not only did they get tons of funding with this pitch deck, they're now one of the biggest coworking space providers in the world. They knew the potential of WeWork and were definitely not afraid to show it.

Key Takeaway: If you know your idea has the potential to be huge, show it. WeWork knew they had a sound business plan that was bound to grow with the right amount of support. They didn’t take any shortcuts and used visual charts to show huge projections and big plans.

Here’s a business pitch template inspired by WeWork to get you started.

5. Uber Pitch Deck

When Uber first started out, it was called UberCab.

The idea behind the business seemed like something right out of a fairy tale; cabs that would pick you up in minutes, which you didn’t have to call or stand on the curb for.

Even though their initial ideas did not exactly represent how Uber is today, their original pitch deck is a great example of believing in a product.

This professional pitch deck goes into detail about how UberCab could ultimately change the way taxis work, forever.

The actual slides from this business deck rely heavily on bullet points to get the message across, but they hit home because they are simple and short-winded. The bullet points are more like matter-of-fact statements instead of long explanations.

You can tell that the founders knew they had a great idea and all they needed was the investors to see it the way they did. They had no charts because they were still a small enterprise and had no growth to show.

They were relying on a simple fact: their idea was a game changer.

Key Takeaway:  Even if all you have is a great idea, strongly believing in that idea can help you get the funding you need to turn it into a reality. Forget fancy charts and long explanations — the best pitch deck designs keep it simple and get to the point quickly.

Here’s a pitch deck template inspired by Uber to get you started.

6. BuzzFeed Pitch Deck

When BuzzFeed was small, with only five people in a tiny office in Chinatown, they knew they had to stand out from the crowd to get ahead. So, instead of just being one amongst the pack, they created their own pack.

They visualized this idea perfectly on slide 18 of their pitch deck. BuzzFeed pitched the idea of advertisement as content instead of having content and advertisement as two different entities, which was the norm.

Their idea to use content generated by users, computer algorithms and advertisers is what made them different from other journalistic websites. They pitched their platform to investors so they could include their advertisement as content.

In the pitch deck, BuzzFeed’s founders showed exactly how their idea worked and how it would look online. They also visualized exactly how the “advertisement as content” idea would benefit them, including screenshots of the actual website.

In their second-last slide, they prompt “How big can this get?”, and they were not shy to show just how their take on viral media could take off.

Key Takeaway: If you're in the SaaS business, visualize your idea using actual screenshots of your product. Showing can be much more effective than simply telling, as it helps investors gain a deeper understanding of your idea.

Here’s a product pitch deck template inspired by BuzzFeed to get you started.

7. Launchrock Pitch Deck

The usual presentation has a light background and dark-colored content, but the pitch deck for Launchrock went in the opposite direction.

The slides have a black background, while the content is made of white text and red and blue gradient buttons. This visual quality is perfectly reminiscent of the Launchrock brand.

The Launchrock brand is simple, bold and to the point, and so is their pitch deck. The information on each slide is minimal, but precise. The data flows from one slide to the next in a simple storytelling format .

To top it off, they use social proof and a sense of community to get the message across.

Key Takeaway:  Don't be afraid to experiment when it comes to pitch deck design . Just make sure the colors and fonts you choose are aligned with your brand and don't compromise on the readability of your presentation slides.

Another lesson to be learned is that you don't always need to use text to explain your idea. The flowchart on slide 11 has no text, but it fully visualizes the idea behind their product.

Here’s a professional pitch deck template inspired by Launchrock to get you started.

8. Foursquare Pitch Deck

Foursquare was huge a while ago, but with so many location-based apps now it’s easy to wonder if it still exists. Yes, Foursquare still exists and it’s so much more than it used to be at the beginning.

Back in the young days of Foursquare , it was just two guys with an idea and this pitch deck.

This pitch deck has long sections of text, which isn’t usually considered a good idea. But on these slides with long bullet points, there are also mobile device mockups with real screenshots of the app doing its thing.

This somehow makes it work, along with the fact that the text is inspiring, innovative and perfectly organized.

The screenshots visualize every single functionality, yet keep things real. There are no excessive growth charts or high pitched dream ideas.

Foursquare has done a great job of growing into a huge enterprise and it all began in the era of this pitch deck.

Key Takeaway:  Instead of just focusing on one type of user, show how your idea, company or product will benefit all the stakeholders involved. A large part of this pitch deck’s success is that it shows how the Foursquare app benefits both companies and users.

Here’s a pitch deck template inspired by Foursquare to get you started.

9. Intercom Pitch Deck

The Intercom logo has seen a lot of revamping since its first pitch deck, but it has always been full of personality.

The slides in Intercom's pitch presentation example stick to a simple outline accompanied by the hand-drawn font of their logo on the headings and bullets.

Not only does this keep the pitch deck cover page on brand, it also adds a good dose of personality to all the slides. It shows investors that the Intercom company is simple, but not unpolished. Adding the font shows off the fun, human side of the brand.

Along with a light blue gradient background, the overall feel of this pitch deck is calm and reassuring. To hit the nail on the head, they used a simple font for the text, adding only some bold styling to reinforce the message.

The headings are positioned just right so if you skim through the slides, you can read them easily and grasp the big idea.

Key Takeaway: The design of your pitch decks is more important than you'd think. Make sure your slides are easy to read and skim through, the colors don't clash, and the fonts are legible, even if they're fun or handwritten-style.

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Here’s a pitch deck template inspired by Intercom to get you started.

10. Mattermark Pitch Deck

The main idea behind Mattermark was to solve an actual problem.

They created a “Google for businesses;” a data-driven search engine that helps SaaS businesses stay informed about other companies, which leads to better business decisions and improved market research.

The idea was a big one and they needed to show a lot of details in the pitch deck. Bordering on “too much information,” the Mattermark pitch deck uses multi-colored charts to compare important data.

To present the problem they aimed to solve, they relied on a flowing arrow diagram to visualize the outcome. As the slides progress, information is added on to create a comprehensive message.

They bring it home towards the end by showing how Mattermark can do it all faster and better. The charts are inspiring and resemble hockey sticks; the ultimate success chart example.

Key Takeaway:  If you have a lot of data to present, make it interesting by using different types of graphs . If you're presenting a solution to a problem, you can visualize that too with the help of arrows.

Here’s a good pitch deck template inspired by Mattermark to get you started.

11. TouristEye Pitch Deck

Before TouristEye was acquired by Lonely Planet, it was one of the first mobile apps directed at travelers. With the strong premise of “Travel Guides Suck,” they used this pitch deck to share the hype of TouristEye.

In this pitch deck, screenshots and travel-themed photography visualize a new, more personalized way of traveling where users could create their itineraries on the TouristEye app.

It’s not surprising that Lonely Planet ended up acquiring TouristEye; it was a huge competition for them.

Even if the hype behind TouristEye was that travel guides sucked, Lonely Planet saw the potential and had to have it for their platform.

Key Takeaway:  The best pitch decks explain the big idea up front, even if it sounds a little harsh. If you have data to back your big idea up, especially related to conversions and growth, that's even better. Notice how TouristEye does it on slide 19 by highlighting that intent equals conversions.

Here’s a pitch deck template inspired by TouristEye to get you started.

12. Buffer Pitch Deck

Buffer’s pitch deck is a great example of transparency and believing in your product.

The company is one of the first to release their pitch deck publicly, not only helping others with their decks, but illustrating goodwill.

Key Takeaway: Transparency is something that both customers and investors appreciate. It reinforces your honesty and trustworthiness, and helps them better understand how your product works. Even better, it displays complete confidence in your product or service.

Here’s a pitch deck template inspired by Buffer to get you started.

13. Ooomf (Crew) Pitch Deck

A common (and expected) thing you see in most pitch decks is how much growth a company has seen so far with their product.

What’s less commonly seen are the people who’ve already taken an interest in your work. This is unsurprising, as many pitch decks are created for projects still looking for funding.

However, for those lucky enough to already have some investors, this is a wonderful opportunity to take advantage of.

One great example of this is Crew.

Their pitch deck is incredibly sparse, using only the bare-minimum text and pictures. They also list other companies that have invested in theirs on slide 29, along with the amount they’ve already earned.

If you don’t have any interested parties yet, no problem; simply add quotes from satisfied customers or workers.

This deck does that, as well, with Milan C., a worker at Crew, claiming on their last slide, “Crew changed the way I work and with that how I live.”

Key Takeaway:  If you already have a few investors, companies or individuals supporting your product, don't be afraid to highlight them in your pitch deck.

Growth is not the only thing potential investors are intrigued by — proving that your product has earned respect from other groups is often enough to make people believe it's worth investing in.

Here’s a pitch deck template inspired by Crew to get you started.

14. Moz Pitch Deck

Moz's pitch deck features an adorable mascot that appears on all of their slides, and colorful blocks and charts that illustrate their points.

Their later slides are filled with fun images, such as cartoon character Calvin (from Calvin and Hobbes) rampaging through a city.

The pitch deck never sacrifices the facts for fun either. They continue to describe their goals and statistics throughout, showing how useful they could be for investors and the business world in general.

SEOmoz has a rather appealing tagline: “How a tiny Mom & Son consultancy became a leader in SEO Software, and our roadmap to being Seattle’s next $1 billion company.”

The tagline opens with the promise of an appealing story (their journey to the big time), and ends with an ambitious goal, piquing curiosity and convincing potential investors to follow along.

Key Takeaway: It’s no secret that describing statistics and information can be, well, boring. Many potential investors have already heard such things countless times, even through the course of the day. So, how do you make yours stand out?

Simple: do something different and entertaining, while still offering the information you need to get your point across. SEOmoz does this admirably in their pitch deck.

Here’s a pitch deck template inspired by SEOmoz to get you started.

When creating a pitch deck with Visme, you have access to practical business features that help you create pitch decks more productively. Dynamic fields , for example, enable you to design one pitch deck template and input custom fields that can be easily adjusted with a few clicks. You can use this feature to tailor your message according to your audience.

15. Biogrify Pitch Deck

Not everyone’s an artist, but you don't need to be one to create a great pitch deck.

Sometimes just looking at design ideas and learning the in’s-and-out’s of your product can be enough.

Biogrify's deck is a great example of this, as it’s filled with images and screenshots, most of which aren’t drawings.

Their deck looks a little different than the slide deck examples above due to the focus on creativity.

Notice how they’ve used photos with speech bubbles to explain their message and several shots of their product in action to advertise.

The charts on slide 7 are of special note, as they are organized to not clutter the page and still maximize the amount of images that can fit.

Key Takeaway: Use creativity, but not just for thef sake of it. In Biogrify's pitch deck, each image helps support their words, making the overall experience appealing and interesting, rather than either frustrating or confusing. Better yet, the message is reinforced through the use of visual presentation aids .

Here’s a pitch deck template inspired by Biogrify to get you started.

16. Front Pitch Deck

Front's pitch deck offers a great example of using an attractive color scheme to your advantage.

They’ve primarily used white, blue, and pink to fill the slides.

For example, slide 9 has a white background and pink header, with a line graph that uses blue and pink to represent the specific values mentioned.

Front establishes some of this color scheme early on, with the title page in deep blue with white font. Colorful confetti shapes litter the background, hinting at the “fun” feel the pink would later give.

Key Takeaway: Using a specific color scheme can work wonders for your pitch deck. The colors, spread across the slides, can help unify a presentation and make it pop. Moreover, using specific colors that represent your company will help the pitch deck be more recognizable.

Be careful when choosing colors for your pitch deck. Different colors can evoke different feelings. You can find out more about color psychology and color schemes in our comprehensive guide.

Here’s a startup pitch template inspired by Front to get you started.

17. Piccsy Pitch Deck

Piccsy's deck gives a bit more literal example of smooth transitions. The photo site has an online infographic format , rather than the traditional slide deck format.

Each individual slide flows smoothly into one another as you scroll down the page, with similar themes (like the circles to hold information and the color scheme) tying the work together.

This pitch deck also takes an innovative approach by providing information at the end to encourage contact, making it one of the best investor pitch decks.

Key Takeaway:  Stand out to potential investors by turning your pitch deck into an interactive experience . Piccsy does this well by creating an infographic-style website, complete with their branding and even contact information at the end to encourage action.

Think of ways to pitch your startup to investors other than going with a traditional presentation deck — videos, interactive web pages and online presentations are a few great alternatives.

Here’s a pitch deck template inspired by Piccsy to get you started.

When you’re at the point of adding visuals, you can generate unique images, illustrations and graphics using the AI Image Generator . Likewise, if you have chosen stock or legacy images that need a little editing, take advantage of the AI Edit Tools to upscale, unblur and remove unwanted objects or entire backgrounds.

18. LinkedIn Pitch Deck

The way you design your pitch deck depends on several things, like your target market and the people you hope will invest in your product.

LinkedIn's Series B pitch deck is specifically aimed towards more serious, business-minded individuals, considering that is the intended audience to use the product.

Their pitch deck is filled with straightforward facts and data that logically define the site’s worth, rather than more artistic and stylized elements.

LinkedIn even goes a step further and shows the relations between the current most-used mediums for certain services and their older counterparts (e.g. using a bank in the past versus using PayPal in the present).

This allows them to prove their point—that the internet has become the most-used base for services previously offered offline—and show their particular niche, again endearing themselves to their audience.

Key Takeaway: Tailor your pitch deck content to your target audience. If your product or service is aimed at the younger generation, you’ll probably want to have more references to pop culture and familiar terms in your deck. If you’re pitching to a more mathematically-inclined group, your deck should be more organized and filled with data.

Here’s a pitch deck template inspired by LinkedIn to get you started.

19. Fyre Festival Pitch Deck

You might have already seen the Fyre Festival documentary on Netflix.

If you haven’t, you should consider doing so, especially from a marketing point of view.

Fyre Festival was the single most disastrous business event in the past years. But it also managed to round up millions of dollars from investors as it grew, all thanks to the social media hype and this over the top pitch deck .

Savvy business owners with impeccable BS filters didn’t fall for the bright and shiny influencers being paraded on this pitch deck. But tons of other investors did, mostly due to the FOMO factor the slides presented.

FOMO stands for “Fear of Missing Out,” and that is how Billy McFarland managed to get millions of dollars to fund a badly organized idea.

Key Takeaway: This is the kind of pitch deck that will go down in history as the epitome of blinding investors with celebrities and expert social media schemes. The Fyre Festival pitch deck is not the best pitch deck, but it is a great example of how information can be manipulated.

Here’s a pitch deck template inspired by Fyre Festival to get you started.

20. Manpacks Pitch Deck

Manpacks was a subscription service that sold men’s underwear, socks, toiletries and other products. The service was discontinued in 2018, but was an absolute hit when it first launched in 2010.

Manpacks' pitch deck managed to raise $500,000 in funding over one round.

For starters, their business model was unique and solved an actual need — regularly shipping basic essentials to men who dislike shopping or are just lazy.

But what really got to investors was the fact that Manpacks knew who they were. Their brand voice was reflected in every slide of their pitch deck.

Better yet, they knew who their target audience was, which is also why the service had as many as 10,000 subscribers at one point.

Key Takeaway: Understanding who you are as a brand and being able to express that clearly is just as important as knowing your product — and the best pitch decks are designed with that in mind.

Manpacks’ pitch deck is short, but it does the job by communicating the problem, solution, value proposition and incentive for investors all in a fun tone that’s aligned with their brand voice .

If you're looking to create a light-hearted but on-brand pitch deck similar to Manpacks', here's a fun, colorful and illustrative pitch deck template you can use for your own startup.

21. Coinbase Pitch Deck

Coinbase is a cryptocurrency platform that lets people buy, sell and store digital currencies like Bitcoin and Ethereum.

To date, the company has raised nearly $550 million in funding over 14 rounds.

What’s interesting is they still managed to raise a good amount even back in 2012 when only a handful of people knew about cryptocurrency.

Coinbase's pitch deck above is a great example of how the company generated interest in the concept of digital currency by presenting data-driven arguments.

Instead of talking about their own growth, they start by focusing on the growth of Bitcoin, and why it’s worth investing in a service made specifically for that digital currency.

Key Takeaway: Using data to support your claims can help you build trust and credibility in the eyes of potential investors. The best pitch decks make this data easier to understand by visualizing it into charts and graphs, just like Coinbase did.

Let’s also take a moment to appreciate how Coinbase used ratios and the example of iTunes to successfully capture the essence of its product in four words.

Use the pitch deck template below inspired by Coinbase to put focus on your solution.

22. Snapchat Pitch Deck

Back in 2011, Snapchat came up with the unique idea of sharing photos and videos that disappear after a short time.

Their pitch deck below from 2014 is not exactly an investor pitch deck — Snapchat designed this presentation to introduce businesses to their product and its marketing value, and to convince them to sign up for a business account.

The presentation above carries immense value if you’re looking for a sales pitch deck example that’s minimalistic and effective.

The slides are clean and full of images, which makes it easier for businesses to quickly look through and get the point.

We especially love the “What Do I Snap?” and “Get the Word Out” slides, which show businesses how they can use the app for marketing purposes with the help of visual examples.

Key Takeaway: Stuffing text into your slides is not always the answer. Using images can be much more effective at familiarizing people with your product’s features and functionality.

Also, think about whether your audience would find more value in real examples or fictional ones. Snapchat uses actual examples from existing brands using the platform to show businesses how others like them are taking advantage of new marketing opportunities.

Here's a pitch deck template inspired by Snapchat that you can use to showcase your product visually.

23. YouTube Pitch Deck

With over 2 billion users , YouTube is the largest video sharing platform in the world.

The company has raised around $83.5 million in funding in just two rounds. This professional pitch deck below is from their first funding round in 2005, when they pitched to Sequoia Capital. At the time, the platform had less than 10,000 users.

YouTube’s investor presentation is a solid example of what a traditional pitch deck outline looks like. Keep in mind that the pitch deck is quite old, which is probably why it lacks good design and visuals.

Even so, it covers key details by highlighting the problem, presenting the exact solution, listing the competition, and outlining the sales and distribution plan.

Key Takeaway: If your product is unique and better than the competition, it will sell itself. In the case of pitch decks, great products are likely to attract investors even if you don’t focus too much on the design.

Also, even if you’re keeping it basic, make sure you incorporate all the important details like what you plan to achieve and how you plan to get there.

Use the pitch deck template below inspired by YouTube to highlight your key strengths and what makes you better than your competitors.

As you work on your pitch deck in Visme, you have the opportunity to work collaboratively and brainstorm using the online whiteboard . Additionally, you can also use the workflow feature to work on projects together. Assign specific slides to particular team members and leave each other comments and feedback to finish the pitch deck together.

24. Facebook Pitch Deck

We all know about Facebook — our beloved social media platform that helps us stay connected with our friends, family, colleagues, pets and the world in general.

Till now, Facebook has secured over $2.3 billion in funding, and this pitch deck from 2004 played a key role in helping Mark Zuckerberg build the largest social network in the world.

Initially, Facebook was created for the students, alumni, faculty and staff at Harvard University. Later, it expanded to include other schools and universities, but it wasn’t long until it transcended academic institutions and took over the world.

Because Facebook wasn’t really making any money at the time, it relied on social proof as well as usage and engagement statistics to sell its idea — and it worked!

Key Takeaway: As a startup, you don’t always need to have financial information to back up your idea. If you don’t currently have any revenue data to show, you can still make a strong case with usage, engagement and audience metrics that show potential for growth.

Also, adding social proof can go a long way in building trust and credibility in front of investors. This works especially well if those customer reviews and testimonials talk about your potential for going big.

Visualize usage and engagement statistics using the Facebook-inspired pitch deck template below.

25. Crunchbase Pitch Deck

Crunchbase is one the best platforms for researching innovative startups and companies. The website lists important information like funding data, mergers and acquisitions, leadership positions and more.

Their pitch deck below was part of their Series C funding round, and helped secure around $30 million . All in all, there’s a lot to learn from this good pitch deck example coming from a company focused on investment.

As you can see, starting with a story helped investors see the opportunity for Crunchbase’s solution and understand the challenges people face while searching for reliable information about companies. So, when Crunchbase presented the solution, the investors were ready for it.

Another interesting thing to note is Crunchbase’s use of visual analogies to highlight the gravity of the problem and the size of the potential opportunity.

Key Takeaway: Set the stage with a story rather than trying to impress investors with big numbers on traffic and usage data. This will grab their attention and help them understand the purpose of your product.

Also, using images and graphics as visual metaphors can help you drive the point home more effectively than with plain text.

Start your own presentation with a story using Crunchbase's recreated startup pitch deck template below.

26. Contently Pitch Deck

Contently is a popular content marketing platform that helps businesses with content strategy and connects them with a global talent network of writers, designers, filmmakers and more.

With the pitch deck below, Contently was able to secure $9 million in funding back in 2014.

The design of this pitch deck example is clean and bold. We especially like the big fonts, which get the message across clearly.

The highlight of Contently’s pitch deck is probably the way they present the problem (and where they fit in.) They set the stage by talking about the huge market size, and then throw in a stat to highlight the problem within that market.

Another good thing about this pitch deck is the use of social proof to build trust with potential investors. They do this with a powerful quote from Forbes in support of their platform.

Key Takeaway: The design of your pitch deck matters a lot more than you’d think. Using large and bold fonts that’s aligned with your brand identity can a) help you highlight key points, and b) make you look confident.

Grab attention using this pitch deck template inspired by Contently.

27. Wise (TransferWise) Pitch Deck

Formerly known as TransferWise, this London-based money transfer service gained popularity primarily because of its innovative pricing model that charges users a minimal fee for transfers while showing them what they have to pay upfront.

Since its inception in 2011, the company has raised around $1.3 billion in funding over 13 rounds. The pitch deck below is from 2012, and it helped Wise raise $1.3 million in funding.

TransferWise’s deck is simple and straightforward, which is also its best quality. Instead of beating around the bush or trying to be too creative, they get straight to the point. This shows they clearly know what they’re doing.

There’s also a good balance of text and visuals in this pitch deck — you never feel overwhelmed with too much information. They’ve also laid out their short-term and long-term priorities, which shows they have a good roadmap for the next year and a half.

Key Takeaway: Let your product and value proposition guide the design of your pitch deck. If you’re solving a solid problem that doesn’t require too many words to explain, don’t use too many words — use numbers instead.

In TransferWise’s case, their USP was (and still is) the low cost of money transfers, and they wasted no time in making that clear.

Explain your product and pricing using this Wise-inspired pitch deck template:

28. Bliss Pitch Deck

Bliss.ai launched in 2015 as a code review management platform that helped engineering teams analyze code quality.

The company shut down after only a couple of years, but managed to raise around $750,000 in funding when it started with the help of the pitch deck below.

Bliss’s pitch deck has a clean and professional design, which is in line with their business idea and brand voice. The deck is pretty decent and covers all key points.

We love the fact that they establish what they do up front — this is important if you’re presenting a technical idea. The team slide is also very well done as it includes both the founders and the investors.

Bliss has also done a good job with using social proof, such as testimonials and logos, to increase their credibility.

Key Takeaway: If your company or product is more on the technical side, it’s a good idea to explain what it is and how it works before anything else. Talking about traction and clients won’t do you much good if your investors are still trying to figure out what you do.

Briefly explain the purpose of your SaaS company with this Bliss-inspired pitch deck template.

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When your pitch deck presentation is ready, you can share it as a live Flipbook document, an interactive PDF or a printable document. Once sent to your prospects, you can track performance like opens, views, and demographics through the analytics dashboard .

29. Castle Pitch Deck

Castle was a property management platform founded in 2014. The company closed its operations four years later, but their pitch deck below helped raise over $270,000 in funding in its early days.

The great thing about this pitch deck is that you can see the team’s personality show through. The headers are non-traditional and sum up key ideas. The design is clean and bold. Also, they’ve used icons and illustrations to highlight key points, which is a nice touch.

Castle’s pitch deck also does an excellent job at presenting the value proposition up front. We also like the “And we have some great ways to grow” slide, which shows that they’ve put a considerable amount of thought into making it big.

Key Takeaway: Don’t be afraid to show some personality in your pitch deck. If you’re friendly and approachable, incorporate design elements that exude the same feelings in your presentation slides.

Also, if you have ideas that are not yet concrete, it might not be a bad idea to share them anyway. It shows investors that you’ve at least made the effort to think about your business.

Show your personality and share ideas with this pitch deck template inspired by Castle:

30. Shift Pitch Deck

Shift’s journey started in 2013 as an automotive marketplace. One of their major selling points was convenience — car sellers could get a price estimate and inspection for their car, while car buyers could get the car delivered to them for a test drive.

The Series A pitch deck below helped the company raise around $24 million . Let’s see what we can learn from this investor presentation.

Click here to view Shift's pitch deck.

Shift’s pitch deck has a clean, minimalistic design with plenty of visuals. Along with images, and screenshots of their website and app, they also generously use icons to highlight key points.

We also like how they visualize the process of how their service works, and also answer the who, why and how behind their business idea.

One of the best things about this pitch deck is they also mention their own challenges, which is not something a lot of startups have the guts to do. This shows that the Shift team is realistic — they know it’s not going to be all sunshine and rainbows but they’re ready for the ride.

Key Takeaway: It’s okay to acknowledge the challenges you’re potentially going to face down the road, as long as you have a plan to tackle these challenges, or even just the will to come up with a plan. It shows investors that you’re realistic, grounded and that you have a sense of responsibility.

Be honest about your humble beginnings and tell your startup's success story in an engaging way with this Shift-inspired pitch deck template.

31. Cubeit Pitch Deck

Cubeit was founded in 2012 as a collaborative OS — a place to share, save and organize content from different apps. The pitch deck below helped the startup raise $3 million in funding.

Click here to view Cubeit's pitch deck.

Right off the bat, we can tell that Cubeit’s pitch deck is more on the technical side. However, it still makes good use of visualizations and even includes a video demo.

They start strong, and have also included a customer profile in one of their slides, which shows they’ve done their research and that they know who their product is for.

Key Takeaway: If you’re in the SaaS business, adding a video demo of your product to your pitch deck is a great idea. It helps investors understand how your product works much better than with static screenshots. To make your video more effective, consider adding a voiceover and even text and animations.

Use the pitch deck template below inspired by Cubeit to highlight key technical points about your product.

32. Revolut Pitch Deck

Revolut launched as a digital banking service in 2015. The company offered peer-to-peer payments, currency exchange and pre-paid debit card services.

To date, they’ve raised around $1.7 billion in funding over 14 rounds — which is a huge amount. The pitch deck below is a good example of a fintech startup presentation.

This pitch deck uses a lot of screenshots, and they’re displayed nicely on phone screens, which helps add some perspective. They’ve also included example use cases, comparisons with their competition and information on how they will use the funds.

Key Takeaway: When using visuals for your pitch deck, go beyond images and screenshots. Think about creative ways to showcase your screenshots, such as with the help of phone mockups.

Showcase your app or software using this Revolut-inspired pitch deck template:

33. Alto Pitch Deck

Alto (previously ScriptDash) came to the scene in 2015 with the innovative idea of a digital pharmacy. Their services included coordinating with doctors and delivering prescriptions to patients on a recurring or on-demand basis.

The pitch deck below was used by the company to raise funds during their seed round.

Alto’s pitch deck is refreshingly short and sweet. The slides come with nice, descriptive headers (with most of them being questions) and the presentation aptly explains the big idea, how the product works and why the timing is just right.

They’ve also done a fair bit of homework on potential scalability, which can be seen in their cost of acquisition and expansion slides.

Key Takeaway: Sometimes, keeping it short and concise can be the best thing you can do for your investor presentation. The goal of a pitch deck is not to secure funding, it’s to make it to the next meeting. Even if your slides are short, they should be intriguing and full of value, so much so that they make investors want to know more.

Present your solution and keep it short and sweet with this pitch deck template inspired by Alto:

34. Wayfair Pitch Deck

Wayfair is a popular American e-commerce company offering millions of home and furniture products from thousands of global suppliers.

Their pitch deck from 2015 offers a great example of what an established company that wants to grow bigger should have in their presentation slides.

Wayfair’s investor presentation is comprehensive, data-driven and aligned with their brand’s visual style. The slides focus on the brand’s uniqueness and what makes it so special.

They make a clear point about how they understand their customers’ shopping behavior and tailor their website experience to their needs, unlike search-based stores like Amazon.

They also make full use of their impressive numbers and statistics to put together a compelling offer for investors.

Key Takeaway: If you have data, flaunt it. Established brands have the powerful advantage of using their current success to back their expansion plans. Also, if you’ve already seen some success, you need to show that you earned it in your pitch deck not just with data, but also with good branding, marketing and design skills.

Show off your idea using this Wayfair-inspired pitch deck template:

35. Walmart - Flipkart Pitch Deck

Flipkart is one of the largest e-commerce companies in India, second only to Amazon. In 2018, Walmart acquired more than 70% of Flipkart’s shares in a $16 billion deal with the help of the pitch deck below.

The presentation above focuses less on Walmart and more on how both companies can create value together, which is the selling point of the deal.

The slides dive deep into the Indian e-commerce market and the opportunities it offers, and then go on to talk about how Walmart’s strategy is a good fit for Flipkart.

Key Takeaway: When you talk about creating value, consider every single stakeholder you can create value for, instead of just focusing on the end customer. Talk about the value you can create for the community in general, the shareholders, the associates and even other businesses.

Explain how your business will benefit the stakeholders and add value using the pitch deck template below inspired by Walmart and Flipkart.

Bonus: Startup Pitch Deck Presentation Theme

Looking for more than a simple slide template? We've got the ultimate pitch deck theme to help you pull together all of the perfect slides.

It all starts with a story. Our pitch deck theme centers around 12 different startup archetypes or founder stories that can help you pull the best introduction slides and put together the best story that really sells your pitch.

Check out the introduction category of this theme's slides to read all about the different archetypes and pinpoint how you should angle your pitch deck's intro and overall brand story.

This theme offers over 60 different slide options for your startup to choose from when building the best pitch deck. Try out the investor pitch deck theme for your next pitch deck.

Pitch Deck FAQ

Q1. what is in a pitch deck.

A pitch deck is a brief presentation that provides an overview of your company, business plan and vision.

It typically includes critical information such as your business concept, the problem your company solves, your target market, competitive advantages, team members, and financial projections.

The best startup pitch decks are not only engaging but share compelling stories about the business venture that pique investors' interest in your business.

Q2. What Is the Purpose of a Pitch Deck?

The primary purpose of a pitch deck is to capture the interest of potential investors or clients by presenting a business idea in a compelling and persuasive manner. It serves as a tool to facilitate discussion and encourage further engagement. A winning pitch deck should clearly convey your business's value proposition and illustrate why it's worth investing in.

Q3. What Are the Types of Pitch Decks?

There are several types of pitch decks, each serving a unique purpose and audience. Here are four notable types:

• Startup Pitch Deck: This type of pitch deck showcases your startup's vision, mission, and potential to investors and partners.
• Investor Pitch Deck : This deck focuses on the investment opportunity, detailing the financial potential and how the funds will be used.
• Elevator Pitch Deck: A brief pitch highlighting the most compelling points of a business or idea, designed to catch interest quickly.
• Sales Pitch Deck: Used for presenting a product or service to potential clients or customers, emphasizing benefits and competitive advantages.

Q4. What Are the Key Elements of a Pitch Deck?

The structure of a pitch deck can vary, but some essential slides include:

• Problem: Clearly define the problem you're solving.
• Solution: Explain how your product or service addresses the problem.
• Market: Describe your target audience and the size of the market opportunity.
• Team: Introduce the key people behind your business and highlight their expertise.
• Traction: Share any early successes or milestones you've achieved.
• Financials: Provide a brief overview of your revenue model and financial projections.

Q5. How Long Is a Pitch Deck?

The ideal length of a pitch deck is 10 to 20 slides. Investors and clients appreciate brevity and clarity.

However, striking the right balance is key to delivering a good pitch. So you need to keep it concise while including all necessary information. Writing a pitch deck that's too long can lose your audience's attention, while one that's too short may omit essential information about your business.

Get Started With Your Own Pitch Deck

If you want to create an amazing pitch deck that highlights your business idea and appeals to the right investors, Visme's pitch deck templates can help you get started on the right foot.

Our investor pitch deck templates are designed by professionals and contain realistic information to help guide your own pitch deck content creation process.

You can download your finished pitch deck in various formats, like PPTX, PDF and even HTML5. You can also share your presentation online via a link or embed it within your website.

Remember; the key is to stay true to your message, stay true to your brand, be honest and show results. Here's another great resource to help you learn how to create a pitch deck for your startup.

Did you find these pitch deck examples helpful? Which one is your favorite? We’d love to know what you think! Let us know your comments and feedback below.

Create beautiful pitch decks in minutes with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

70+ Best Free PowerPoint Pitch Deck Templates for Startups (PPT)

Whether you’re trying to get investors for a startup or pitching an idea for a company, the pitch deck is the key component that determines the success of your presentation.

To help you design the perfect pitch deck, we handpicked a collection of the best free pitch deck templates for PowerPoint. There are both free and premium PPT deck templates for you to choose from.

Creating an effective pitch deck is not about delivering the longest presentation. The main purpose of a pitch presentation is to attract the attention of your potential clients and investors with a killer slideshow. And the free pitch deck templates we’ve included in this post are designed to achieve that goal. Have a look.

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Venture – multipurpose pitch deck for startups.

Startups are businesses that find unique ways to create solutions. And your presentation designs should be able to reflect that as well. That’s why this presentation template is perfect for creating a startup pitch deck. It comes with a very unique and attractive design. Featuring lots of useful slide layouts. And it’s available in PowerPoint, Google Slides, and Keynote formats.

Pitch Werk – Elegant PowerPoint Pitch Deck

Pitch Werk is a multipurpose PowerPoint template designed to create all kinds of pitch presentations. The template comes with more than 100 unique slide layouts that you can customize to your preference using 5 different pre-made color schemes. It’s the ultimate PowerPoint template to own to create lots of different pitch decks.

Free Black & Gold PowerPoint Pitch Deck Template

The black and gold design adds a certain elegant and high-end look to this PowerPoint template. This makes it a great choice for designing pitch decks for luxury brands and businesses. It includes 36 unique slides with fully editable layouts, shapes, free fonts, and image placeholders.

Free Consulting Pitch Deck PowerPoint Template

You can download this colorful and creative pitch deck template for free. It’s made with consulting startups and professionals in mind. The template has over 25 slides and it comes in Google Slides and Canva formats too.

Free Retail Startup PowerPoint Pitch Deck Template

This free PowerPoint template is designed specifically for startups in the retail space. It features a bold and trendy design with creative shapes and colors across all of its slides. There are 25 slides in this template as well.

Neon Tape – Free PowerPoint Pitch Deck Template

This free pitch deck template comes with a very bold and modern design featuring cool neon colors and tape designs. It has fully customizable slide layouts with changeable colors, editable text, free fonts, and more.

Product Vision Pitch Deck Infographics for PowerPoint

You can create the perfect pitch deck to showcase your vision for product development and roadmaps with this free template. It includes lots of infographic designs and other slide layouts to choose from.

Free Comic Book Pitch Deck PowerPoint Template

A great option for creating fun and attractive presentations for team meetings. This free PowerPoint template features a superhero-themed pitch deck that is ideal for team projects as well as other fun projects.

Free App Pitck Deck PowerPoint Template

This is a free PowerPoint pitch deck template that allows you to create simple and clean presentations for showcasing your app design and development progress. The template has easily editable slides with infographics and image placeholders.

Free Elegant Pitch Deck PowerPoint Template

A smooth and elegant pitch deck template for PowerPoint. This free PPT is ideal for creating feminine pitch decks with chic style slide designs, especially perfect for modern lifestyle and fashion brands.

Free Streaming App PowerPoint Pitch Deck Template

You can use this pitch deck template to present your unique ideas for music streaming apps and services. The template has colorful gradient slide designs filled with beautiful backgrounds. It’s available in PPT, Google Slides, and Canva formats.

Free Dating App Pitch Deck PowerPoint Template

Working on a pitch deck to promote a dating app or startup? Then use this PowerPoint template to craft the perfect slideshow. It includes more than 25 slides with easily editable designs.

Free Elegant PowerPoint Pitch Deck Template

This free PowerPoint template will allow you to craft pitch deck slideshows with elegant and stylish designs. It’s especially suitable for fashion and lifestyle startups for presenting their new ideas.

Free Blockchain Startup Pitch Deck PPT Template

An ideal PowerPoint pitch deck template for technology-themed presentations. It comes with a bold and minimal slide design with space for large visuals. The template can be customized using Google Slides and Canva as well.

Sleek Modern Free PowerPoint Pitch Deck Template

This free PowerPoint pitch deck template utilizes colors quite well to create a sleek and modern design for each of its slides. The gradient color backgrounds also better highlight the content and typography. There are 33 different slides in this template.

Free Light Blue Pitch Deck PowerPoint Template

Looking for a simple and minimal pitch deck template? Then this free PowerPoint template is worth checking out. It features a smooth design featuring a light blue color theme. The template has 20 slides that are ideal for startups and app pitch decks. Of course, you can change the colors to your preference too.

Sales Forecast – Free PowerPoint Pitch Deck Slides

Just as the name suggests, this free pitch deck template is designed for making sales-related presentations. It has 32 unique slides with customizable layouts. You can make professional marketing pitch decks with this template.

Free Corporate Identity Pitch Deck Presentation

This free PowerPoint pitch deck template is made for corporate identity presentations. It lets you choose from over 30 different slides to create a stylish slideshow for corporate brands and agencies. There are lots of editable vector graphics and charts included in the template as well.

Free Agency Pitch Deck Template

Here we have a simple and elegant PowerPoint pitch deck template featuring a striking design, more than 100 unique slides, free fonts, and much more. Perfect for business proposal, startup investment, advertising, branding, and of course pitch deck presentations.

Retail Startup – Free Pitch Deck PowerPoint Template

If you’re working on pitching a startup or an idea related to retail businesses, this pitch deck template will come in handy. This colorful template comes with 25 unique slide layouts featuring beautiful shapes, patterns, and image placeholders. It’s free to download and use even with commercial projects.

Pixxel – Free Pitch Deck Template

If you’re looking for a minimalistic and eye-catching template, consider Pixxel, an easy to use ppt that can be fully adjusted to meet your pitch deck requirements. Offering 46 unique slides, light and dark versions, free fonts, Pixxel is an option that’s hard to pass up.

Minimalist Free Pitch Deck PowerPoint Template

A minimalist design can say a lot about your startup than a presentation filled with graphics and images. This free pitch deck is designed for startups looking for a simple slide design. It includes 28 unique slides with customizable layouts. You’ll be able to create an attractive presentation with this one.

Food Delivery App Free PPT Pitch Deck

If you’re working on a pitch deck to present a mobile app concept or an idea, this template will come in handy. It features 29 unique slides you can use to create an effective presentation to pitch your app idea to investors. It’s available in Google Slides version as well.

General Pitch Deck Free PowerPoint Template

This free template is made for creating all kinds of pitch deck presentations. It comes with a general and multipurpose slide design to allow you to easily customize each slide to fit different ideas. The template includes 29 different slides with editable vector graphics and maps.

Freesia – Free Pitch Deck PowerPoint Template

This is another great free pitch deck template you can use to create a professional presentation. The template comes with a multipurpose design that allows you to create all kinds of pitch decks. It includes 31 different and customizable slides as well.

Dow – Free Pitch Deck PowerPoint Template

This is a free PowerPoint template you can use to create a professional presentation for a startup or a small business. The template features 20 different slides with customizable layouts. You can easily change its colors as well.

Manhattan – PowerPoint Pitch Deck Template Free

If you’re looking for a simple and clean PowerPoint template to create a minimalist pitch deck, this template is perfect for you. It also includes 20 slide designs. And you can easily change its colors and design using master slide layouts.

Free Modern Geometric Pitch Deck Presentation

This beautiful pitch deck template features a dark color theme. And it uses a creative geometric theme throughout the slide designs. The template lets you choose from 29 unique slides to create a professional pitch deck for your startup.

Free Startup Pitch Deck Template for PowerPoint

Looking for a minimalist pitch deck template? Then grab this PowerPoint template for free. It comes with 22 unique slide layouts featuring lots of editable shapes, colors, fonts, and much more. This template is also available in Keynote and Google Slides versions as well.

Free Project Proposal Pitch Deck PowerPoint Template

A modern free pitch deck template for designing presentations as a proposal. This template is perfect for proposing your new startup ideas to investors or even co-founders. The template lets you choose from 20 different slides as well.

Modern PowerPoint Pitch Deck Template Free

The beautiful dark color theme of this template gives it a unique look unlike any other template on our list. It looks elegant and more professional as well. This makes it a great choice for designing pitch decks for high-end and luxury startups. The template includes more than 20 unique slides.

Free Pitch Deck Proposal Presentation Template

Another free pitch deck template you can use to craft a winning presentation. This template also comes with 20 slide layouts that feature creative animations, transition effects, master slides, image placeholders, and much more that’ll make your presentations look more professional.

Leomord – Free Pitch Deck Template

If you’re looking for a minimal and professional PowerPoint pitch deck template without having to compromise on the style quotient, Leomord has you covered. Ideal for creative startup businesses, this template has everything you need to make an impression on your clients.

Rocket Free Pitch Deck Template

What better metaphor for a new startup business than a rocket launching into space? This rocket themed template features 8 simple yet versatile slides with high-quality vector graphics and a clean, modern look, and is available to download for free from Powerpointify.

Free Pitch Deck Template for PowerPoint

This free sales pitch PowerPoint template is an attention-grabbing option that employs a blue and green color scheme giving your presentation a fresh and lively feel. It offers 10 simple but eye-catching slides, a range of editable infographics, and much more.

Free PowerPoint Pitch Deck Template

Sometimes simplicity is all that’s needed to make an impression. That’s where this minimal yet effective template comes in. It provides you with 20 slide designs, a 16:9 widescreen layout, and high-quality vector graphics.

Free Conference Pitch Deck Powerpoint Template

This free pitch deck template is designed for creating pitch decks for conferences and events. You can use it to present your startups and businesses to large audiences. The template is free to use with your personal projects.

Startup Free Pitch Deck PowerPoint Template

A simple and minimal pitch deck template for making a basic presentation. This is a free startup pitch deck template that comes with multiple slides. It may not look as colorful or modern as the other templates. But it comes with a set of slides designed to create winning pitch decks.

Inspiration Free Pitch Deck Template

This free pitch deck PowerPoint template is available as a free download from SlidesGo and is offered with six different color schemes including black, purple, teal, orange, green, and yellow. The design is simple and elegant, and ideal for a corporate audience.

Geometric Free Pitch Deck Template

This geometric-inspired template of 25 different slide layouts is a great way to create a professional presentation for any impressive startup pitch and can be adjusted to suit your branding in just a few clicks. It’s available as a free download from Slides Carnival.

Bonus: Premium Pitch Deck Templates for Startups

Sometimes a free template is not enough to design a great-looking presentation. Use a premium PowerPoint template from below to craft more professional pitch decks.

Creative PITCH DECK PowerPoint Template

The clean and modern design of this PowerPoint template will make your pitch deck presentations look much more attractive. It includes more than 30 different slides with bright and colorful designs. Along with free fonts, vector icons, mockups, and infographics.

WIPPITZ – Pitch Deck PowerPoint Template

This PowerPoint pitch deck template comes with a stylish design that’s suitable for various types of startups and businesses. There are 30 unique slides in the template with master slides, device mockups, and fully customizable designs. You can easily change the colors as well.

Nia – Modern Startup Pitch Deck Template

This pitch deck is not another ordinary PowerPoint template. It comes with a very unique and attractive slide design that’s filled with large images. It features a highly visual layout that puts more focus on your images and titles. The template is available in 6 different pre-made color schemes. And all the slides are easily customizable as well.

Airbnb – Startup Presentations Pitch Deck Template

The pitch deck created for Airbnb presentation is one of the most legendary pitch decks of all time. With just 12 slides, the startup won over investors and turned it into a billion-dollar company. This PowerPoint template comes with a set of slides inspired by the famous Airbnb pitch deck. It features just the right slide designs for creating a great presentation.

Modern Pitch Deck Template for PowerPoint

Investors asked for an initial pitch deck presentation? Here we have the best ppt deck template helping you make a great first impression. From gorgeously designed slides to handmade infographics, it has everything you need to make a powerful case for the investment.

Startcom – Pitch Deck PowerPoint Template

Next up we have a minimal and elegant presentation template that will knock your investors off their socks and accept your proposal right away. Drop everything, and check out this awesome pitch deck PowerPoint template pronto.

Startup Pitch Deck PowerPoint Template

Check out this modern, and professional ppt deck template purpose-built for a digital marketing startup. It provides 35 plus unique slides, 5 premade color themes to choose from, free fonts, and a lot more.

Haluiva – PowerPoint Pitch Deck Template

Haluiva is a stunning template that will save you a lot of time. Just pop in your text and images, customize the colors, and typography, and you have got yourself a powerful PowerPoint ppt ready to nail your next pitch deck presentation.

Minimal Powerpoint Pitch Deck Template

If you really want your next pitch deck presentation to make a statement, take a leap of faith in this minimal template reflecting elegance in each slide. It comes with 20 fully editable slides, and a smorgasbord of features for you to take advantage of.

Elevator Pitch Deck Template

Here we have a premium startup pitch template that’s full of super handy premade elements, such as section breaks, customizable infographics, contact slides, and many more options to help you create the perfect presentation. It features three color schemes, as well as dark and light options and two size aspect ratios.

Emora Startup Pitch Deck Template

Next up we have Emora, a stunning pitch deck template for PowerPoint that’s perfect for a modern and fashion focused business with a minimal edge. It features 50 unique and editable presentation slide designs, with two colour theme variations and a range of graphics and icons to help you customise.

Getta – Investor Pitch Deck Powerpoint Template

Creating your pitch deck slides with a clean and simple design is important to avoid cluttering the presentation with too much information. This template is designed to help you avoid that problem. It features a set of clean and minimal slides. Specially designed for creating pitch decks for pitching to investors. It includes 30 different slide layouts.

Startup Pitch Deck Presentation Template

If you’re working on a pitch deck design for creative startups, brands, or an agency, this template will come in handy. It comes with a set of beautiful slide designs that feature colorful shapes, icons, and interesting font choices. It’s perfect for standing out from the crowd. This template is also available in multiple file formats.

Voute – Pitch Deck PowerPoint Template

Design a clean and effective pitch deck using this modern PowerPoint template. It comes with 30 unique slide layouts designed just for creating pitch decks for startups, agencies, and more. Each slide in this template is very flexible and you can easily customize them to your preference by changing colors, backgrounds, and images.

Pitch Deck Presentation Template for Startup

Another modern startup pitch deck template for PowerPoint that also comes in Keynote format. Crafted by professional designers, the slides in this template are optimized to help you win over the investors. It’s available in Full HD resolution with many customizable slide layouts.

Startup Pitch Deck Presentation PPT Template

Pitch decks are usually designed with simple slides that feature lots of free space to give more attention to the main content. They use large font sizes, bright colors, and big images. This PowerPoint pitch deck template has all those traits and more. You can design a powerful and compelling pitch deck presentation using this template.

Business Pitch Deck PowerPoint Template

This is a multipurpose pitch deck template that features a very professional design. It’s designed with modern businesses and corporations in mind. The template lets you choose from 120 slide designs to create a presentation. It also comes with 30 XML color themes, unique icons, editable vector shapes, and much more.

Investor Pitch Deck for Startups PPT & Keynote

This pitch deck template features a design unlike any other template on our list. The slides in this template have creative designs featuring colorful backgrounds, patterns, shapes, and lots more. It includes 30 unique slides that you can easily customize however you like. The template is available in both PPT and Keynote versions as well.

Scofe – Pitch Deck Business PowerPoint Template

Using this PowerPoint template, you’ll be able to deliver a killer presentation while keeping things clean and sticking to the key points of your pitch. This template comes in three different pre-made color themes. And it lets you choose from 45 unique slide layouts to create a powerful pitch that wins investors and businesses.

Spielburg – Pitch Deck PowerPoint Template

This pitch deck template uses a unique color palette that will surely grab your audience’s attention. At first glance, it seems perfect for creating pitch decks for startups and agencies related to marketing. But, you can easily change its colors and shapes to create other pitch presentations as well. The template includes 30 unique slides in 2 color themes.

Manola – Pitch Deck Powerpoint Presentation

If you prefer to take a more professional approach in your pitch presentation, this template will help you design a minimal pitch deck. It features 45 unique slides with clean designs. Each slide is fully customizable and you can easily replace images with placeholders. The template also has lots of master slide layouts for adding more slides to the presentaiton.

Pitch Deck & Business PowerPoint Template

Take your pitch deck designs to the next level using this modern PowerPoint template. This template comes with 30 unique slide designs filled with editable graphics, free fonts, image placeholders, and much more. It’s the perfect template for crafting pitch decks for both startups and small businesses.

Investor Pitch Deck PowerPoint Template

Grab the attention of your investors with this creative PowerPoint template. It’s specially designed for creating pitch decks for startups and modern agencies. The template itself includes 45 unique slide designs. They are also available in 5 different pre-made color schemes. You can select from animated or static versions to create an effective presentation as well.

Slidenova – Pitch Deck PowerPoint Template

Slidenova is our top choice for Elements pitch deck templates. With over 100 unique slides, this template is just as cool as your new brand. Sleek, polished graphics ensure potential investors and customers give you a second look. Creative flexibility is left up to you. Simply swap in your own content, and you’re guaranteed a cool and refined appearance.

Quoize – Pitch Deck PowerPoint Template

This PowerPoint pitch deck presentation template is razor-focused on attracting investor attention. With an array of marketing and finance slides, it’s sure to help you present your case for funding. Be sure to check out all seven color themes to find one that fits.

Rocket – Pitch Deck PowerPoint Template

Rocket is a top choice for pitch slide decks thanks to its bold styling and ease of use. Fully editable text placeholders make adding your message a breeze. And the dozens of custom slide layouts are built to suit any pitch. Rocket makes a great alternative to some free pitch deck templates found online.

Letrale – Pitch Deck PowerPoint Template

This is a great choice if you’re looking for a template that’s got a clean and simple design. This pitch presentation template features flat design elements. It’s also easy to customize with your choice of fonts and colors. You’ll get 30+ unique slides designed in both widescreen and standard format.

Humoza is a modern PowerPoint pitch deck template with tons of premade infographic elements such as charts, graphs, and more. On top of that, the template also comes with image placeholders so you can easily add your own images. The pitch presentation template includes a total of 60 slides in a widescreen and standard format. Try Humoza instead of a startup pitch deck template free download.

Vutura – Business Pitch PowerPoint Template

If you’re looking to hunt down the best pitch deck PowerPoint templates, Vutura is well worth checking out. It features a creative, yet elegant design that will instantly draw your audience’s attention, and keep it there. Do consider it.

Aktivt – Pitch Deck PowerPoint Template

Aktivt is an excellent choice for anyone looking to get their hands on some of the best business pitch templates. It offers 30 clean and modern slide designs that can be fully customized to your specific requirements. Don’t hesitate to take this wonderful investor presentation template for a spin.

BoostDeck – Elegant PowerPoint Template

For a detail-oriented pitch deck, BoostDeck is an excellent choice. It comes loaded with 30 beautifully crafted slides perfect for nearly any business or industry. With its professional design and custom graphics, BoostDeck is hands down one of the best templates out there when it comes to designing a powerful pitch deck.

Around Business Pitch Deck Template for PowerPoint

Around is a classic example of a modern pitch deck for PowerPoint that can be used for virtually any creative industry! It comes with unique slides in a 16:9 widescreen aspect ratio, with free fonts and drag and drop image placeholders, plus a bold color scheme that’s easy to change.

Futura Business Pitch Deck Template for PowerPoint

For a business pitch deck template with a fun and fruity flavor, consider the Futura theme – a bright, colorful set of 60 slides (including light and dark options) with a playful candy pop design that’s sure to grab your audience’s attention.

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25 Best Presentation Templates for the Perfect Pitch [For 2023]

Guru - September 23, 2022 - Leave your thoughts. 15 min read

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Presentations are essential for marketing and business growth. A good  presentation  is a real differentiator in any situation, whether presenting at a conference, making a new business pitch, meeting with a customer, or holding a webinar.

Despite their importance, presentations are typically given second thoughts. On the one hand, the word "Presentation" scares some people. But, on the other hand, many overlook presentations mostly because they are boring and make the audience snooze.

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The Only 10 Slides You Need in Your Pitch

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides , last no more than twenty minutes , and contain no font smaller than thirty points . This rule is applicable for any presentation to reach an agreement: for example, raising capital, making a sale, forming a partnership, etc.

• Ten slides. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The only difference between you and venture capitalist is that he is getting paid to gamble with someone else’s money). If you must use more than ten slides to explain your business, you probably don’t have a business.
• Twenty minutes . You should give your ten slides in twenty minutes. Sure, you have an hour time slot, but you’re using a Windows laptop, so it will take forty minutes to make it work with the projector. Even if the setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.
• Thirty-point font . The majority of the presentations that I see have text in a ten-point font. As much text as possible is jammed into the slide, and then the presenter reads it. However, as soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of synch.

I hope this helps you create a winning pitch deck for your startup. If you’re interested in this template, you’re probably an entrepreneur. Please check out my podcast, Remarkable People , to learn from remarkable entrepreneurs such as Steve Wozniak (Apple), Melanie Perkins (Canva), Suzy Batiz (Poo Pourri), Steve Wolfram (Mathematica), and Melissa Bernstein (Melissa and Doug).

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About the author: guy kawasaki.

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46 Comments

Very good points. Sometimes less is more, especially when you are trying to get important points across and increase your credibility.

I fully subscribe to this logic…just find it interesting that were you to convert this excellent info-graphic to slides it would equal approximately 15 slides.

Your presentation is meant to support the message you’re communicating, not obscure it. I can’t agree with the thought ” a normal human being cannot comprehend more than ten concepts in a meeting “. Using more than ten slides to explain for my business may not break my standard level.thanks

Very good simple and pragmatic tool useful in various domains. I see many applications for NGOs either with policy makers or donors. We need more of those to help them integrate private sector good practices, and hence gain in professionalism, impact and coherence.

Why is this not the template used for Shark Tank?

HA! This is the exact same template used for Shark Tank, minus the deck / linear format. Otherwise, all these topics are the key focal points of their discussions.

Loved this article especially the part about “using a Windows laptop, so it will take forty minutes to make it work with the projector” .. hehehe!

I love this article. However, this comment ( his comment ) is unnecessary and distracting – it could have been eliminated and the article would be even stronger. I’ve been burned enough times with projectors and Apple computers that I rigorously avoid them – a personal choice. Yet, I wouldn’t have injected my bias about Apple into this article if I was wrote it. In ‘ The Art of the Keynote Guy says ‘ Don’t denigrate the competition ‘ – good advice. Apparently Microsoft is the competition. He should follow his own counsel.

And the reality is it’s true you wouldn’t spend 40 minutes trying to get it to work with an apple. You’d realize immediately you don’t have the right adapter that’d be that.

I didn’t get past the first line because the phrase is “in a pinch” not “pitch”.

Peggy is this a joke? The author is referring to a sales pitch. There’s no such thing as a “sales pinch.” He’s not referencing your phrase.

Only one slide is missing… Defensibility & IP. Every good pitch has some sort of moat. Trade secrets, patents, exclusivity agreements, etc. Investors want to have some sort of competitive advantage and protections.

Same goes for sales pitches.

Brian – wouldn’t that would be in the Underlying Magic?

Dave – Not really. The underlying magic is your “model”; what are you doing differently to address the need in the market?

As an investor, you want exclusivity in the market to that magical way of addressing the need. That means you have a legal way to defend the IP (e.g. patents, copyrights, etc.). With those elements your execution in fulfilling the need becomes less important, and thereby reduces investor risk, because in the end we can then license the IP to someone who can.

How would someone protect a big idea let’s say as example the idea of Facebook. A network idea. A big idea, but one that could be grabbed and replicated. How do you protect “the idea” even from those angel investors you are pitching to? Do you ask investors to sign anything before you pitch? I am stuck at this very fundamental starting point.

I agree. This is where I am stuck. My business model and idea are based around a network sales concept and exclusive market niche (a huge niche). How do I protect that? Do I need to protect this idea, even from presenting to investors? How do you protect a network concept, for instance how would you have protected the idea of Facebook going in to present the concept to investors? Is stealth, speed of execution, launch and quick scaling the only ways?

@Briand and Dave, What I recall from the book, Underlying Magic refers to differentiation; which can take the form of IP, unfair advantage or innovative resource/model.

Great Article. I completely agree with Guy, the attention span of most people is max 20 minutes after which the human mind has moved on. the slides may be more than 10 but really your message is only heard in the first 15 to 20 minutes. Lol so agree with the 40 minutes set up time :) that is something we see all the time..

Great article! nice to read. is there any example or presentation, if you have please share with us.

I would add use of pictures and graphs along with text in the presentation. Pictures catch great deal attention and they communicate well. I would also add presenter’s voice pitch and connecting with audience while presenting.

Guy’s 10 slides are clearly structured as a pitch presentation format for investors. Having now been on both sides of the table, I can confidently say they are an effective template / discipline for getting your story focused on the essential check list of questions that investors will have, for keeping their attention, and for whetting their appetites to want to learn more .. and potentially attracting a champion in the process. With a strong leader taking command of the presentation, these guidelines work well for improving your batting average attracting $. As Mark Twain said, “If I had more time I’d have made it shorter”. If that was ever more true, it’s with investors who are barraged daily with deals.

Love the 10/20/30 philosophy and am rewriting an article => video to follow. Some of the comments make me a bit concerned though.

some wat to relavent about internation affairs of nationality inthe antise social group….!!!!

What is your take on the PechaKucha format of 20 x 20 – 20 slides , 20 seconds each? In a world of decreasing attention spans do you think this format has the ability to add a bit more Zing and Energy to a presentation? Allows more time for Q & A then too.

This is very, very helpful to me in creating my pitch.

This is realy helpful I using the same in my studies here in Kenya

Thank you GK, I used it. I raised capital for my young company.

Very good simple and pragmatic tool useful in various domains. well elaborated design and understandable.

Funny thing is, I am using Canva for a project presentation in a Strategic Sales class and this was the first useful article I found to help me get a start on it.

I can agree with this as someone who make many pitch decks. I like the idea of 10, but it is not feasible as there is no consumer insight, media quotes, simple marketing plan, etc. Yes. there should be 10 topics, but that does not mean 10 slides as some topics do take multiple slides, even if just a media coverage quote on a slide to introduce a topic.

Guy Kawasaki pitch deck are very small but very helpful for startup, however have a look this one pitch deck, https://goo.gl/QaCrPT it have 450+ slides cover all the topics of every pitch. 6 categories template such as marketing, sales, investor, startup,

I think it’s interesting that “Exit Strategy” is a stupid question. Perhaps what Guy is saying is the “Underlying Magic” is the exit strategy?

I really like the book The art of start 2.0. He explains in simple words and its easy to understand. I recommend the book!

I agree with Guy’s thoughts. In addition: Make up a deck. Show it to a friend. Then 2 days later ask them what it said. Tweak the deck so that the viewer is left with 3 or 4 most important bullets. These should be very much akin to the notions in the Elevator Pitch.

Does anyone have any good examples of anyone using this format? It would be nice to see this applied.

People invest in people so my pitch decks, based on Guy’s approach, have the team slide in position #2. The 3-4 key individuals are listed as follows:

Joe Shmo Head of Engineering Cal Berkeley – MS Computer Science Previously VP Engineering @ Lightning Networks (acquired by Cisco) Driving product development

I don’t make a big deal about the CFO and never use “R&D” in the pitch. VC’s early on dictate who the CFO is, and one VC told me years ago that “research is done in universities, not with my money”

Limit of 10 slides enforces you to be concise, to see and display a core of the project. And it is critical to be understandable for audience. When you don’t spend additional time of investors, they see that you respect them. So they will respect you.

I’m looking for a pitch deck for a veterans non-profit.

Hello every body,

I’m a senior counselor for entrepreneurship and business in knowledge-based as well as normal habitant civil services. In my opinion, the very pre-condition for any good presentation is good idea with tested de-coupled sub-phases of the business. The investor and his/her venture capitalist is plausibly expert to capture the subject.

If you don’t have a great and sizable business idea don’t expect that you will win with any trick such 10/20/30. These rules are suitable for great-idea owners.

One of my ask for pitch deck. Your advise on pitch deck relief me from the pressure.But when i started to do the pitch deck , it takes 3 hours to complete and i made only 8 slide. I realized that i am weak at PowerPoint presentation. Can you release a course on power-point? Thank You

Valuable help for all our startups.

The article is very well written; short but useful. Thanks for sharing such a useful piece of content.

Guy, I love this format and I push it on all the entrepreneurs I coach. As I’m prepping to give a presentation and share it though, I see that the infographic form is actually impossible to present in PPT. Text is too small and formatting isn’t right. Seems like the infographic needs a little rework to be most useful!

Very well written article. Thanks for sharing such a useful piece of content.

Beautiful Article, Guy! Short and to the point and explained your points with proper justification. Rhyming concept 10/20/30 too.

Minimalism at its finest. 10 slides felt a bit less at first but the infographic made things very clear.

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What is a sample pitch deck for movies and where can I find one?

June 10, 2024 /

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