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10 Best Learning Websites For Taking Online Courses (2024)
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We’ve researched dozens of online courses for the best educational learning platforms — these are our top 10 picks.
Many of us follow a pretty typical education trajectory: elementary school, middle school, high school. Some of us go on to college or university, and others go even further, earning higher degrees and making careers in academia. No matter how far your formal education journey takes you, learning doesn’t have to stop there. We can continue learning—whether for career advancement or simply for fun.
Why should you take online courses?
Online learning platforms offer lots of advantages for anyone looking to advance their career or learn something new. They are flexible and accessible in comparison to in person classes, as you’ll be able to access course materials anytime and anywhere you have access to a computer and an internet connection. Most online courses allow for self-paced learning, making it easier to commit and follow through with the workload as your personal schedule and priorities shift (here’s our tips on how to stay productive while learning remotely ). You can even access online courses from institutions anywhere across the globe, allowing you to learn from top experts without having to leave your home.
You’ll find online courses are also more affordable than in-person lectures. By studying online, you’ll save tons of money that would typically be spent on commuting and accommodations. Online courses, by comparison, are also cheaper than traditional in-person classes, making it easier for you to advance your skills on your terms.
That’s why we love these ten learning platforms that are leading the way in online education. These websites are free or low-cost and offer courses from a wide spectrum of topics like knife and cooking basics to graphic design and mobile development. For the tech lover, language learner, or aspiring artist, there’s something for everyone.
Our criteria:
Our team has audited dozens of online courses and learning platforms courses, as well as scoured thousands of customer reviews for this round-up of our favorite educational websites. We update this list regularly with emerging favorites that meet our criteria below:
- AVAILABILITY OF EXPERT INSTRUCTORS | These online course websites offer a wide selection of courses taught by certified professionals who have authority in their industry.
- RANGE OF COURSES AND CERTIFICATIONS OFFERED | Each of these learning websites provide courses and certifications for various relevant and in-demand skills, topics, and professions.
- AFFORDABILITY | We’ve prioritized low-cost and free online learning platforms on this list.
No matter where you are in the world or your educational background, let’s keep learning together with these online training and certification programs.
(Psst, and for a subject close to our hearts, check out this list of our favorite online writing classes !)
Best Overall | Best For Casual Learners | Best Free Option
Best For | Affordable classes for professional skills Features | Certifications available, courses taught by real-world experts, 210K+ courses available, 67M+ learners globally, available app Our Pick | Ultimate Photoshop Training: From Beginner to Pro Pricing | À la carte ($12–$200+)
Udemy ’s focus is to make quality education more accessible—and they’ve made some serious progress. To date, it’s achieved over 900 million enrollments around the world with courses ranging from Instagram marketing to aromatherapy. Starting at just $12, you can access more than 210,000 online courses that work with your pace and your lifestyle—plus, it’s yours forever. There’s a reason why businesses like Adidas and Mercedes-Benz utilize Udemy for their teams. Available in many languages and accessible around the world, you have nothing to lose and everything to gain by taking up Udemy’s trial offer—time to get to learning!
![online courses websites in usa A screenshot of the Udemy website.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/udemy-online-courses-edited.jpg)
2. Coursera
Best For | On-demand higher education degrees, university certificates, and credits Features | Certifications & degrees available, courses taught by experts from 275+ leading universities & companies, ability to earn recognized credentials, available app Our Pick | Modern Art And Ideas Pricing | Guided projects (starting at $10/per course); Specialized program (starting at $49/month); degrees (starting at $9K/per)
Coursera believes that everyone should be able to learn anywhere, anytime, and from the world’s top education providers. Since then, it’s reached over 129 million learners and partnered with more than 275 universities to bring all kinds of content to users. Whether you’re looking for a general course, a specific specialization, or a university-recognized degree, Coursera will be your one-stop-shop. You’ll find specializations in topics like data science or econometrics as well as degrees that can be taught over one to four years.
![online courses websites in usa A screenshot of the Coursera website.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/coursera-1-edited-3.jpg)
3. Masterclass
Best For | On-demand classes from industry experts across fields Features | Courses taught by globally-recognized icons & experts, 200+ classes available, available app, available on Roku & Amazon Our Pick | Sara Blakely Teaches Self-Made Entrepreneurship Pricing | Starting at $120/year (Unlimited classes)
Masterclass brings revered and renowned heroes, icons, and experts to your screen for one-on-one classes in their areas of expertise. Whether you’re learning acting from Natalie Portman, scientific thinking from astrophysicist Neil DeGrasse Tyson, or self-expression from famed queen of drag RuPaul, each practice and process is broken down into an average of 20 on-demand, cinematically produced video lessons and a downloadable workbook with optional assignments. With over 200 instructors offering high quality education and insight, the fields you can explore are endless.
![online courses websites in usa A screenshot of the Masterclass website.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/masterclass-edited.jpg)
Best For | Self-paced college courses from top institutions Features | Certifications & degrees available, courses taught by experts & professors, partnered with universities, 4,400+ programs available, 81M+ learners, available app Our Pick | IBM: Software Engineering Basics for Everyone Pricing | Free–$25,000+ (Online Master’s Degrees)
What happens when two of the most prestigious higher education institutions come together for open learning? edX . Harvard and MIT collaborated to create the only MOOC (massive online open courses) provider and nonprofit around. Today, it works with more than 250 partners, including MIT, Columbia University, and Georgia Tech, to name a few. The online learning options run the gamut: you can choose one course or an online Master’s Degrees, with a range of professional certificates and “micro” Master’s programs.
![online courses websites in usa A screenshot of the edX website.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/edx-edited.jpg)
5. Skillshare
Best For | Accessible classes for personal and business development Features | Certifications available, courses taught by knowledgeable teachers, available app Our Pick | Graphic Design Basics: Core Principles for Visual Design Pricing | Free, Premium ($32/month or $168 annually)
Skillshare offers more than 34,000 classes to anyone, anywhere, based on design, business, tech, and more. It prides itself on providing more than just access to education; Skillshare considers itself an online learning community of more than 830K active members. At Skillshare, you can learn skills, network with others, and discover new opportunities, all in one place. There are classes available for free (check out “Going Freelance” or “Intro to SEO”), or if you upgrade to Premium you can unlock even more. Those funds enable them to pay teachers, and you’ll have access to classes offline and without ads. Not sure if you can afford them? Skillshare offers plenty of scholarships (and free or low-cost trials), too, so there is something for everyone.
![online courses websites in usa A screenshot of the Skillshare website.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/skillshare-edited.jpg)
6. LinkedIn Learning
Best For | Professional development Features | Certifications available, courses taught by industry professionals, personalized course recommendations, available app Our Pick | Project Management Foundations Pricing | Starts at $20/month (Unlimited classes)
You’ve likely already heard of LinkedIn, and may even currently use it for networking and job-searching. But the employment-oriented service also offers online education. With LinkedIn Learning , you gain access to over 20,000 expert-led classes across business, technology, and creative. (Dozens are added every week and there’s no limit to how many you can watch.) The platform also provides personalized course recommendations based on your skills. With classes available in 13 languages, you can download exercise files so you can practice while you learn and will earn a certificate for each class you complete.
![online courses websites in usa A screenshot of the LinkedIn Learning website.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/linkedin-learning-edited.jpg)
Best For | Free online classes for endless learning Features | Certifications & diplomas available, courses taught by the world’s leading experts, 6M+ graduates across the globe, available app Our Pick | Introduction to Spanish Pricing | Free, paid certifications/diplomas available
No matter what your interest is, Alison likely has a course for you, including ones that offer certifications and diplomas. Completely free to use, payment only comes in with certified or diploma courses. Otherwise, you can learn to your heart’s content on topics like project management, web design, or amateur French and German. Not sure where to start? Check out the Career Guide for many career paths and associated class options. From architecture to manufacturing to human services, you can find knowledgeable instructors and high-quality content for every imaginable subject.
![online courses websites in usa A screenshot of the Alison online learning platform.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/alison-online-classes-edited.jpg)
Best For | Online classes for in-demand tech and programming skills Features | Certifications & nanodegrees available, courses taught by industry experts, 205K nanodegree certifications earned, available app Our Pick | Intro to Programming Pricing | Starts at $249/month (Unlimited classes)
Students first—that’s the policy of Udacity , an online learning platform started by two Stanford instructors who knew that offering up quality education would revolutionize the future of learning. What began as an “Introduction to Artificial Intelligence” course soon became hundreds of classes that focus on in-demand skills like virtual reality, full-stack development, and even self-driving cars. Ideal if you’re looking for a job in the world of tech or programming, Udacity’s classes are free. You only have to pay if you want to pursue a “nanodegree” which takes you down a specific career path.
![online courses websites in usa A screenshot of the Udacity website.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/udacity-edited.jpg)
9. Khan Academy
Best For | Nonprofit based learning courses for students pre-k to college Features | Classes taught by teachers and experts, available in 36 languages, available app Our Pick | Official LSAT® Prep Pricing | Free
Khan Academy is a non-for-profit learning resource with a mission to empower students’ education through their accessible online platform. Started by one man who simply wanted to tutor math to his cousin, the company has now grown into a huge team that’s committed to offering world class educational skills. Here, you’ll find foundational school courses ranging from 6th grade math and AP college physics to SAT test prep and financial literacy classes. Best of all, these courses are self-paced, offer both instructional videos and exercises, and are 100% free! Take your growth into your own hands and at your own pace.
![online courses websites in usa A screenshot of the Khan Academy website.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/khan-academy-edited.jpg)
10. Catapult
Best For | Zoom classes and virtual workshops for writers Features | Courses taught by industry experts, online and in-class options available Our Pick | 6-Week Open-Genre Generative Seminar: From First Thought to First Draft Pricing | À la carte ($15 for independent study—$6,000+ for year long course)
Writers and readers looking for a community love Catapult for the wide variety of online classes, workshops, independent studies, and seminars offered in all genres. Take a generative fiction class, dig into revision techniques for your novel, or learn how to write a query letter to agents from leading writing and publishing professionals on a day-job-friendly schedule. You can even join a class to read and study books with other writers! Our team has taken multiple classes and loved our experiences, especially the connections we have made with other writers around the world.
![online courses websites in usa A screenshot of the Catapult Writing course website.](https://www.thegoodtrade.com/wp-content/uploads/2024/01/catapult-writing-classes-edited.jpg)
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Welcome to MOOC.org
MOOC.org is an extension of edX.org, a leader in online courses. Whether you're interested in learning for yourself, leveraging online courses to educate your workforce, or creating a MOOC, edX can help.
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About MOOCs
Massive Open Online Courses (MOOCs) are free online courses available for anyone to enroll. MOOCs provide an affordable and flexible way to learn new skills, advance your career and deliver quality educational experiences at scale.
Millions of people around the world use MOOCs to learn for a variety of reasons, including: career development, changing careers, college preparations, supplemental learning, lifelong learning, corporate eLearning & training, and more.
MOOCs have dramatically changed the way the world learns. Ready to get started?
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What are MOOCs?
Keep learning about MOOCs and how individual learners and organizations from around the world use them to grow.
Learn about the history of MOOCs and how people all over the world use them.
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Learn how companies can leverage the power of MOOCs to develop the workforce you need.
Moocs for Corporate eLearning
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The 10 Best Educational Websites for Taking Online Courses in 2024
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- University of Ontario
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Back in the day, if you wanted to learn something new, you'd go to school for it. Today, educational institutions offer their full programs and individual courses online. Experts in almost every field create programs and courses online to share their knowledge with a worldwide audience.
Both educational institutions and individual experts who want to offer their courses online need somewhere to host it and get it out to people who want to learn. This is why there are many platforms dedicated to offering online courses. Some focus on tighter niches like green technology . Others include courses in a variety of fields.
Whatever you're interested in learning, you can find a course about it from the educational course sites listed below. From beginner levels to intermediate and advanced, there's something for everybody.
Diversity of content; some inexpensive
Top-notch faculty and institutions
The "anyone can be an instructor" approach means lesser-known instructors will be hit-or-miss
Udemy is the online education site that tops this list for being a popular and valuable resource. You can search over 190,000 courses on different topics. Download the Udemy app to take your learning mobile for quick lessons and study sessions when you're on the go.
Some Udemy courses are free, and others start as low as $15. If you're an expert looking to create and launch a course of your own, you can become an instructor with Udemy and take advantage of their massive user base to attract students.
Excellent courses taught by national leaders
Reasonable price points
Academic rigor is reasonably strong
Topics are heavily focused on programming and science
If you're looking to take courses from over 275 of the country's top universities and organizations, then Coursera is for you. Coursera has partnered with the University of Pennsylvania, Stanford University, the University of Michigan, and others to offer universal access to the world's best education.
You'll find over 5,400 paid and unpaid courses on Coursera related to computer science, business, social sciences, and more. Coursera also has a mobile app available so you can learn at your pace on-the-go.
LinkedIn Learning
Ala carte model for one monthly subscription cost
Focus on professional development
Hit-or-miss content based on the skill and expertise of the course designer
LinkedIn Learning is a popular educational hub for professionals looking to learn new business, creativity, and technology skills. With over 20,600 expert-led courses, categories include animation, audio and music, business, design, development, marketing, photography, video, and more.
When you sign up with LinkedIn Learning, you get a 30-day free trial. You're then charged either $20 a month for an annual membership or $40 for a month-to-month membership. If you want to deactivate your membership and come back later, LinkedIn Learning has a reactivate feature that restores your account information, including your course history and progress.
Open Culture
Open Culture
Great clearinghouse of free educational materials
No cost to browse the large library of offerings
Open Culture isn't an educational provider. It's only a curator of other people's content
If you're on a budget and looking for quality education content, check out Open Culture's library of 1,700 courses with over 45,000 hours of audio and video lectures that are free. You'll have to spend a bit of time scrolling through the single page containing 1,700 course links with courses organized by category in alphabetical order.
Many of the courses available on Open Culture are from leading institutions from around the world, including Yale, Stanford, MIT, Harvard, Berkley, and others. Audiobooks , ebooks, and certificate courses are also available.
Open-source philosophy
Well-curated and well-delivered content by industry experts
Credential programs available
Content tends to be dominated by programming and the sciences
Similarly to Coursera, edX offers access to higher education from over 160 of the world's leading educational institutions, including Harvard, MIT, Berkley, the University System of Maryland, the University of Queensland, and others. Founded and governed by colleges and universities, edX is the only open-source and nonprofit MOOC (Massive Open Online Courses) leader.
Find courses in computer science, language, psychology, engineering, biology, marketing, or any other field that interests you. Use it for high school level education or to earn credits for university. You'll receive an official credential from the institution to verify your achievement.
Great content for creative professionals
A subscription-only model with no trial period
Envato's Tuts+ is for those who work and play in creative technology. In addition to its vast library of how-to tutorials, courses are available in design, illustration, code, web design, photography, video, business, music, and audio.
Tuts+ has almost 30,000 tutorials and over 1,300 video courses, with new courses added every week. There isn't a free trial, but the membership is affordable at $16.50 a month.
Focus on technology skills that are in demand by businesses
A well-designed platform that offers credentials and transcripts
The catalog is deep, but not broad
Heavy focus on tech topics
Udacity is dedicated to bringing higher education to the world in the most accessible, affordable, and effective ways possible. Udacity offers online courses and credentials that teach students the skills that are currently in demand by industry employers. They claim to offer their education at a fraction of the cost of traditional schooling.
This is an excellent platform to look into if you plan on working in technology. With courses and credentials in Android, iOS, data science, and software engineering, you can get access to the most up to date education in these innovative areas that are relevant to today's tech companies and startups.
No-cost education
Clean, easy-to-use interface
Wide variety of subjects
Some courses are too niche
Not many well-known providers of content
With 25 million students from across the world, ALISON is an online learning resource that offers free, high-quality courses, education services, and community support. Their resources are designed for anyone looking for a new job, promotion, college placement, or business venture.
Choose from a variety of subjects to pick from thousands of free courses designed to provide you with certificate and diploma level education. You'll also be required to take assessments and score at least 80 percent to pass, so you'll have the skills to move forward.
An eclectic collection of lessons on a variety of subjects
Free content
Some content is so terse (like five-minute video courses) that its value is questionable
OpenLearn is designed to give users free access to educational materials. It was launched in the late 1990s to offer online learning in a broadcast collaboration with the BBC. Today, OpenLearn offers topical and interactive content in a variety of content formats, including courses.
You can filter the free courses by activity, format (audio or video), subject, and more options. All courses are listed with the level (introductory, intermediate, and more) and the time length to give you an idea of what to expect.
FutureLearn
FutureLearn
Emphasis on group learning and peer engagement
A broad cross-section of content
Can't jump into a course whenever you want, many have start and end dates
Like OpenLearn, FutureLearn is part of The Open University. It is another alternative on this list that offers course programs from leading educational institutions and organization partners. Courses are delivered a step at a time and can be learned at your pace while accessed from a desktop or mobile device.
One benefit of FutureLearn is its commitment to social learning, giving its students the opportunity to engage in discussions with others throughout the course. FutureLearn also offers full programs, which contain several courses for more extensive learning.
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Online marketing for beginners: 10 paid and free courses to start with
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In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.
The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity.
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Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.
“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.
He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.
For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.
For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox.
5 free online marketing courses
Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.
1. CareerFoundry: Digital Marketing Program
This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version.
2. Google: Fundamentals of Digital Marketing
This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.
Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.
3. Meta: Blueprint
Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories.
4. Simplilearn: Digital Marketing Strategy
This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape.
In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.
5. Udemy: Marketing on Instagram
This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course.
5 paid online marketing courses
Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.
1. Coursera: Introduction to Digital Marketing
Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management.
According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees.
2. eCornell: Assessing Opportunities in Paid Digital Media
eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan.
This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.
3. Harvard Business School: Digital Marketing Strategy
Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization.
The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply.
4. LinkedIn Learning: Advance as a Digital Marketing Specialist
LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.
The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.
To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.
5. Udemy: The Complete Digital Marketing Course—12 Courses in 1
This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research.
According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.
Things to consider before enrolling in an online marketing course
If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for.
Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:
- Hands-on practice : According to a report by the U.S. Department of Education , the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.”
- Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses.
So, what is the best online marketing course to take?
The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills.
Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice:
“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”
He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path.
Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .
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