online business plan ideas

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

41 Online Business Ideas You Can Start in 2023

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Setting up an online business can help you become an entrepreneur without significant startup costs. The first step: figuring out the best online business idea for you.

What do you have expertise in? What do you love to do? Do you know someone who needs a type of support you could provide? Answering questions like these can offer inspiration as you prepare to start a business .

Here are 41 online business ideas to help you brainstorm. From side hustles to full-time enterprise, e-commerce businesses to services for remote clients, you may be able to run these from home on your own schedule.

advertisement

Shopify Ecommerce

Basic Plan. Shopify & Advanced Plans Available.  

The 41 best online business ideas

If you're not totally set on going all-in on your online business, many of these ideas can be started part time. As you build your side hustle, it may be successful enough to turn into a full-time gig .

1. E-commerce store

Starting an e-commerce website is relatively easy and cheap — at least when compared with opening up a brick-and-mortar store. You can start with a limited amount of inventory, use an e-commerce website builder to set up your store, then market your products on social media and online marketplaces and see how customers respond. These platforms can also help you manage orders, ship your products and take online payments.

2. Social media marketing

If you’ve got a knack for getting likes, favorites, retweets, followers, shares, comments and clicks, then you might want to consider offering social media marketing services to other businesses. By consulting with companies to manage their social media profiles, spread their content across the web, keep their brands on track and respond to customer questions, you can turn your favorite hobby into your day job.

3. Freelance graphic design

Got an eye for aesthetics? Did you go to art school, or have you always spent your free time designing posters in Photoshop or Illustrator?

If so, then freelance designing might be a good choice. Take on clients at your own speed, build up a good reputation online and by word-of-mouth and work on projects that you find interesting.

4. Freelance writing

If you’re skilled in words instead, you might become a freelance writer . So long as you’ve got an internet connection and a keyboard, you can contribute all types of written content, from blog posts to feature stories to product descriptions. It helps if you’ve got a special area of interest or expertise so your employers will know you’re qualified to comment on certain topics.

» MORE: Best bank accounts for freelancers

5. E-book writing

With Amazon and other websites around, self-publishing has never been easier than it is today. If you think you’ve got something interesting or useful to say — and you believe other people will think so, too — then writing e-books could become a lucrative business.

With e-books, you don’t have to design, print or ship physical copies of your work. Of course, you will have to learn how to format an e-book correctly, pay for editing and cover design services and figure out an effective marketing strategy — but there are plenty of examples to learn from.

6. Translation

If you’re fluent in multiple languages, then translating could be the ideal online freelance job. You can do it from anywhere, so long as you’ve got the text you’re working on and you understand the goal of the translation.

» MORE: Check out 16 other e-commerce business ideas

Editing comes in many shapes and sizes, from copyediting a company’s marketing materials to proofreading novels to indexing academic manuscripts. As long as you have a sharp eye for detail, a strong grasp of grammar and a willingness to get in the weeds, then editing could be a great business idea if you’re interested in working when and how you want.

8. Writing a blog

Starting a blog can support other online business ideas by showing off your skills. Interested in coding, photography and video, fitness, food or anything else? Demonstrate your knowledge by writing great articles on those topics for others’ blogs.

If you choose to start your own blog, it can also generate revenue itself through affiliate links or advertisements.

9. Freelance researching

Whether you’re putting together documents for competitor or market research , answering tough technical questions on forums or analyzing statistics to point out trends, you can put your skills to work for your clients — with the freedom to work how you want.

10. Freelance coding and web design

If you’re seeking flexibility, diversity of projects, taking on work at your own pace and being your own boss, then freelance coding or web design for clients may be a good fit.

Plus, you can double down as a software consultant as well, offering your critical eye and expertise without writing code yourself.

» MORE: Best business credit cards for LLCs

11. Software and app development

Want to take freelance coding to the next level? Instead of helping clients, you can work on your own applications, programs, extensions and add-ons. Whether you sell your work in an app store or you’re holding out for the long haul and are hoping to get bought by a bigger company, the cash you make will be a direct result of your effort and ingenuity. App development is also a way to make money on Shopify .

Keep in mind, it’s not as easy to have a predictable stream of revenue until your app is already out and selling, and by then you’ve already invested a lot of time and energy. You’ll want to be sure that there’s a market out there for the product you’re creating, and that people are willing to pay for it.

12. Business coaching

You’ll need a good track record and a variety of testimonials to back you up, but if you’re already an entrepreneur, business coaching can provide an additional revenue stream. You can offer one-off sessions, small-group experiences or ongoing client relationships at a variety of price points.

13. College consulting

If you went to a top-tier university and have strong writing skills, you may be able to help applicants seeking admission to elite colleges. You might find yourself editing essays, steering students toward test prep courses and recommending scholarship programs, among other things.

» MORE: How to start a consulting business

14. Tutoring

For those studious entrepreneurs who scored highly on standardized tests, tutoring can pull in a lot of money without too much effort. The better your results, the better your reputation — which means the more you can charge per hour, session or package.

15. Online fitness trainer

If fitness and health is your passion, then serving as a fitness trainer to clients could be a fulfilling career. While training people online can be more difficult than being with them in person, this is an increasingly popular option for busy professionals. You can also consider related services like nutrition education.

» MORE: A step-by-step guide to starting a fitness business

16. SEO consulting

Maybe you’re a pro at SEO, or search engine optimization. If you’ve got loads of skill and experience in getting websites to rank highly on Google, and you understand how to turn searchers into customers, then there are plenty of companies willing to pay handsomely for your help.

Whether it’s by editing metadata tags, regularly updating the company blog or searching for smart keywords to rank highly on, a good SEO consultant can drastically change how a company’s website appears to search engine users — and just a few positions on Google can make a huge difference in traffic numbers. In short, you could have a big impact on a business’s bottom line, which means this online business idea is in high demand.

17. Selling handmade goods

If you’re handy or creative, you could craft your products and sell them on sites like Etsy, Amazon and eBay, straight out of your home.

Beyond that, if you’re a visual artist, you may also try selling print-on-demand products. That’s a type of e-commerce business where customers order mugs, T-shirts or other goods and with your artwork printed on them, then a third party creates the product and ships it to the customer.

18. Virtual thrift shop

Maybe you’re not into handicrafts but the idea of an starting an online store is still appealing? Selling clothes online using platforms like thredUP and Poshmark is one option.

If you're more interested in other types of products, you can scour local estate sales and secondhand shops for unique finds. You may also discover good finds on websites like eBay. As you present these products in compelling ways on your own site, good copywriting and a strong brand can go a long way to separating your site from the crowd.

19. Affiliate marketing

Social media pros, take notice: You can get paid by companies to highlight products on your blog, Instagram, Twitter, YouTube or other social channels. The more followers or site visitors you have, the more of an impact your brand recommendation will make, and the more you’ll earn with product placement.

20. Accounting or bookkeeping

Although entering the industry as a virtual bookkeeper or accountant can be tough because of competition from well-known brands in the industry, it can be done if you have the credentials or target clients in a specific niche. You’ll also need formal training and certification, and it may take time to build up a committed client base — but once you do, your clients may be with you for years.

» MORE: See our picks for best small-business accounting software

21. Telemarketing

If you’re a natural conversationalist who likes helping others, virtual telemarketing is another good online small-business idea to consider. Plenty of companies outsource some of their sales and customer service roles, so if you don’t mind working the phone at home or on the go, then try this option out.

22. Online personal assistant

Thinking about becoming a virtual assistant ? What exactly you’ll do depends on what your skills, experience and network of contacts are, but you can expect tasks from data entry to customer management, research, scheduling and other duties.

23. Data entry

If you’re looking for a job that offers a predictable income without requiring intense creativity, then data entry might be a good place to start. Try looking at online job boards for opportunities.

24. Transcription

Offering transcription services online can take many forms: You can transcribe audio interviews for reporters, create captions for TV shows and videos or develop transcribed versions of podcasts. Services like Rev or TranscribeMe can also send you work as it becomes available, which saves you the work of cultivating your own client base.

25. Travel planning

If travel is your passion, you might consider starting an online travel planning business . You can help clients plan every aspect of their trip — from flights to hotels to activities. You can work on itineraries, give tips about food, currency exchange and safety, and serve as a point of contact between your clients and any international contacts.

Not only can you operate your travel planning business at home, you can also do it while you travel. And more traveling will help you grow your business — you might even start a travel blog or photography site to supplement your planning business.

26. Cybersecurity and IT consulting

As a cybersecurity consultant, you can work with businesses of all sizes to evaluate their systems, run testing and offer tips on how they can improve their set up.

For those looking for something broader, you might consider serving as an IT consultant, assisting businesses or individuals with their technology — helping them get it set up, troubleshoot any issues and offer general operating advice.

With the proper computer set up, you can run your cybersecurity or IT consulting business from anywhere — including potentially traveling to clients’ offices for occasional on-site system assistance.

27. Online therapy

With the emergence of companies like TalkSpace and BetterHelp, you no longer have to have an office or your own practice to counsel patients. Again, you’ll need training and proper credentials. But you can explore the online therapy space by joining one of these new companies or another practice that offers virtual appointments.

28. PR consulting

If you're knowledgeable about business branding and marketing, you might start an online PR consulting business. You can assist businesses with their online presence — including social media accounts, press releases, web content and more — as well as advise them on campaigns, initiatives and overall public image.

As a freelance PR consultant, your hours and responsibilities may vary depending on the specific clients you're working with; however, you'll have more control than you would as part of a firm or agency.

29. Podcasting

Provided you have the right audio equipment and a quiet space, you can record your podcast from anywhere. You can then upload your content to various podcast apps and market your business on social media. Once you reach a certain number of listeners, some podcast platforms will help you sell ads and you'll begin generating revenue.

30. Life coaching

Looking for a way to offer advice and guidance to people without needing the extensive education of a medical professional? Consider life coaching . Although you may need a certification to become a life coach, you have much more freedom to find your niche and decide how you can help people through life's ups and downs.

As a life coach, you can also create resources like e-books and courses to give your clients additional resources outside of traditional phone call or video chat meetings.

31. Video production

As a video producer, you can work with different clients in various industries to shoot, cut and edit video to create the perfect final product. Video production can give you the opportunity to explore a unique medium of storytelling and exercise your creativity.

32. Resume writing and career coaching

If you have a background in human resources, or just know your way around formulating the perfect resume, you might consider starting an online resume writing and career coaching business. You can offer clients advice and guidance on their career path, job applications, resumes and cover letters.

LinkedIn is a great place to get started with this type of online business idea, as many professionals look for career help on that platform.

33. Dropshipping

If you don't want the responsibility of creating your own products or buying inventory upfront, you might consider starting a dropshipping business. With this kind of e-commerce operation, you create your own website, choose products from suppliers, list them on your site, and when an order is placed, the supplier will ship them directly to the customer.

You can get started by browsing dropshipping marketplaces or trying to work directly with manufacturers and importers.

» MORE: How to dropship on Shopify

34. Recruiting

If you're a people person and have good online research skills, you might consider a career as a recruiter. As an online recruiter, you can service different businesses looking to hire new employees and help them find and screen candidates. The more experience you have, the higher-level positions you may be tapped to help fill.

35. Marketing consulting

As a marketing consultant, you can provide guidance on a wide range of topics, depending on your specific expertise, and help businesses execute their online marketing strategies and campaigns. This could include email marketing, social media management and advertising, local marketing , event planning and more. You can specialize in a particular industry or geography, or market your skills to a variety of clients using a network like Upwork.

36. Online fundraising or grant writing

Are you passionate about helping mission-based businesses, especially nonprofits, getting the assistance they need? If so, consider a grant writing business. This requires you to work with clients who need help fundraising to identify grants suited to their needs, then apply for and hopefully win them.

37. Online course teaching

You can find information about practically anything online, but sometimes when you're trying to learn a specific skill or topic, it just helps to hear or see someone else explain it. So if there’s a subject you have specialized knowledge of — a particular software program, a craft, a particular historical event — consider designing an online course. If you have formal qualifications like an advanced degree, you might be able to work with an online course service to teach courses online for their students.

38. Online cooking instruction

Do you have an affinity for cooking or baking? Showcasing your skills online via virtual cooking classes is a great way to earn money while doing something you love. There are a variety of ways you can structure your cooking business: You can offer one-on-one instruction videos, host live classes and even create workshops and cooking programs.

This easy business idea could even translate into a cooking blog, e-books, cookbooks and linking your favorite cooking and baking supplies through affiliate marketing.

39. YouTube channel

One way to promote your new brand, service or message is by creating a YouTube channel. If you feel comfortable on camera, have a spot where you can film and love the idea of reaching a wide audience, YouTube might be the right platform for you. Note, though, that it can take some time for your channel to grow and you'll likely need to network on social media and blogging platforms in the beginning.

» MORE: How to make money on YouTube

40. Voiceover work

To start your own voiceover business, you'll need a microphone, sound editing software and the ability to lend your voice to ad agencies, production companies and anyone else looking for a voiceover.

Then, you can sign up for a freelance voiceover site like voices.com and start searching for the right opportunities. Once you've gotten your foot in the door, you'll have excellent clips to show potential clients.

41. Start a team

If you've been freelancing or running your own company for a while, you might be ready to take the plunge and start your own team of consultants or freelancers. For instance, if you have years of writing and editing experience and can no longer handle all your client inquiries yourself, you might be ready to hire your first employee and expand your capacity.

How to choose an online business idea

These online business ideas represent a variety of e-commerce business models . To choose the right one for you, ask these questions.

How do you want to make money?

Lots of business owners seek out predictable, recurring revenue so they can plan their personal finances. Keeping clients on retainer can help with that. But affiliate marketing, advertising or product sales may be harder to predict. Creating a business plan can help you think through your options and decide which you’re comfortable with.

How will you find work?

If you’re selling your skills as a freelancer, consider searching sites like Upwork and Behance to find the right clients. Networking in your local community, joining industry-specific LinkedIn groups and asking for referrals can be helpful, too.

If you’re selling products or building an audience online, you’ll need different tactics. Search engine optimization can help get your videos or product listings in front of people who will be interested in them. But you may need a significant marketing budget to develop an audience that’s large enough to generate revenue.

How much autonomy do you want?

With some online businesses, like selling handmade goods or creating online courses, you’ll have control over your products from start to finish — which can be freeing but also high-pressure. On the other hand, when you’re producing work for clients, you’ll have to conform to the client’s standards — which may feel confining, but you won’t have to do the work of coming up with ideas yourself. Some solopreneurs aim for a mix of client work and self-directed projects so that they have steady revenue while pursuing their passions.

A version of this article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

15 Online Business Ideas For 2024

Updated: Feb 17, 2024, 1:21pm

Table of Contents

What is an online business, benefits of starting an online business, 15 best online businesses to start in 2024, 1. voice-over services, 2. online plant nursery, 3. digital marketing agency, 4. virtual event planner, 5. e-commerce personal shopper, 6. wellness coaching, 7. remote tech support, 8. freelance writer/editor, 9. book cover artist, 10. course creator, 11. virtual assistant, 12. beta reader, 13. ugc content creator, 14. online cooking classes, 15. affiliate marketing, what to consider when starting an online business, bottom line, frequently asked questions (faqs).

E-commerce has seen impressive growth in recent years, e-commerce statistics show. Global retail sales made up nearly 19% in 2021, and it’s predicted to be nearly 25% in 2026. Here are innovative online business ideas that tap into this flourishing market, focusing on ventures that require minimal startup costs and experience. With global online retail sales expected to exceed $7 trillion by 2025, it’s time to explore an online enterprise that aligns with your ambitions and leverages the digital age.

A business that operates online, known as an e-business or e-commerce business, uses digital platforms and tools to provide products or services to a worldwide audience. This could range from selling physical goods on an e-commerce website, offering digital products or services, running a blog that generates ad revenue or even providing online consultancy or coaching services. The primary characteristic that sets online businesses apart from traditional businesses is that all transactions, from customer acquisition to sales, are performed online.

While the products or services offered can vary widely, all online businesses share the core element of leveraging internet technologies to reach customers, manage operations and generate revenue. Some online businesses operate exclusively online, while others may have both an online presence and a physical storefront. Learn more about how to build an online store easily with one of the best e-commerce solutions .

Featured Partners

$17 per month

On Wix's Website

$1.95 per month

Customizable templates, easy grag-and-drop technology, SSL certificate

On Web.com's Website

Squarespace

$23 per month

On Squarespace's Website

The appeal of starting an online business is vast and varied. Here are some compelling reasons to consider launching your online business:

• Lower Cost: Online businesses require less startup capital than traditional brick-and-mortar businesses. Physical store rent, utilities and even inventory costs can be eliminated.
• Global Market Access: An online business isn’t limited to a specific geographic location. You can expand your market reach significantly by targeting customers worldwide.
• Flexibility: Operating an online business allows for a flexible work schedule, as you’re not confined to traditional business hours. It’s perfect for those who don’t like to keep regular work hours.
• Scalability: Online businesses are inherently scalable. As your business grows, you can adapt and expand your online presence with significantly less effort and resources compared to scaling a physical business location.
• Data Accessibility: The digital nature of an online business allows for easy access to valuable customer data and analytics. This will allow you to optimize your marketing efforts and make better business decisions.
• Environmentally Friendly: Operating online reduces the need for physical materials and commuting, thus having a lower carbon footprint than a traditional business.

If you have a good speaking voice and excellent command over language and pronunciation, offering voice-over services could be a profitable venture. This business involves providing voice-overs for video ads, animated films, podcasts, audiobooks and more. Initial costs include a quality microphone and sound editing software. No specific education is required, but voice coaching could be beneficial. Earnings depend on project size and number.

With people spending more time at home, the demand for indoor plants and home gardening supplies has soared. An online plant nursery could involve selling plants, cuttings, seeds or gardening accessories. Starting this business requires knowledge about plants and their care, a supplier and a website (or you could use Facebook Marketplace or Etsy). The startup cost can be around a few thousand dollars for inventory and site setup. Earning potential can be high with the right marketing and product selection.

Many businesses are shifting to digital platforms, increasing the need for digital marketing services. Starting a digital marketing agency involves offering services such as SEO, PPC, social media marketing, content creation, etc. Initial costs are low, but a solid understanding of digital marketing strategies is essential. Earnings are typically based on client retainers and project fees.

The pandemic has given rise to virtual events, and the trend looks set to continue. Virtual event planning could involve organizing online conferences, webinars or social events. You’d need strong organizational skills and familiarity with virtual event platforms. Startup costs are minimal, with the main expense being marketing. Earnings can be per event or on a retainer basis.

As e-commerce booms, many consumers appreciate the convenience of a personal shopper. This business involves curating items based on clients’ preferences and needs. You’ll need good taste, an understanding of trends and knowledge of e-commerce platforms. Startup costs are low, mainly for a website and marketing. Earnings are usually commission-based or on a retainer.

With increased focus on health and wellness, online wellness coaching is a thriving field. This involves providing personalized advice on diet, exercise, stress management and more. Certification in a health-related field and good interpersonal skills are important. Startup costs are minimal, largely spent on marketing and certification if needed. Your earnings can be substantial depending on your client base and session rates.

As technology usage increases, so does the need for tech support. Starting a remote tech support business involves assisting clients with their tech issues over the internet. You’ll need a good understanding of common tech problems and solutions. The startup cost, primarily for a good computer setup and software, is moderate. Earnings depend on client numbers and hourly rates.

Offering your writing or editing services as a freelancer can be a fulfilling online business opportunity. This could involve writing articles, blog posts, web content or editing manuscripts. You’ll need strong writing and grammar skills, and possibly a portfolio of work. The startup costs are low, mainly requiring a computer and internet connection. Earnings vary greatly based on the type of writing or editing, the complexity of the work and the client’s budget.

As a book cover artist, you’ll create captivating covers that encapsulate the essence of a book’s story, either as pre-made covers or custom designs, often for self-published authors (a.k.a. indie authors). You’ll need artistic skills, knowledge of genre trends and familiarity with graphic design software. Startup costs are low, mostly for design software, stock images and typography. Earnings are usually per project, with pre-made covers typically selling for $150 to $400 and custom designs often going for much more.

If you have expertise in a particular area, creating and selling online courses can be a profitable venture. This involves developing a curriculum, recording instructional videos and marketing your course on platforms such as Udemy, Thinkific, Teachable or your own website. Startup costs include a good camera for recording, possibly a microphone and any necessary software. Earnings are per course sold and can be quite high if your course attracts a lot of students.

As a virtual assistant, you’ll provide administrative services to clients from a remote location. This could involve replying to emails, scheduling meetings or social media management. Good organization and communication skills are essential, as well as proficiency with common office software or SaaS programs. The startup costs are minimal, largely for a good computer setup. Earnings are usually per hour and can vary widely based on the complexity of tasks and the client’s budget.

As a beta reader, your role involves reading manuscripts before they’re published and providing constructive feedback to authors. You’ll need excellent reading comprehension skills and a keen eye for detail, as well as the ability to articulate your feedback clearly and tactfully. The startup costs are virtually zero, you just need a computer and a stable internet connection. Earnings are usually per manuscript, and while they can start low, building a strong reputation can significantly increase your earning potential. Alternatively, you could alpha read, which is doing the same thing, but before it ever goes through a second draft or any editing whatsoever.

User-Generated Content (UGC) creators develop content based on audience input or trends. This could involve creating TikTok or Instagram videos, YouTube vlogs or Twitch streams. The required skills include creativity, an understanding of social media platforms and potentially video editing. The startup costs, which might include a good camera and editing software, can vary but are generally low to moderate. Earnings can be substantial if your content gains popularity, coming from ad revenue, sponsorships and fan donations.

The trend of cooking at home is on the rise, especially with the rising costs of living. If you’re a culinary enthusiast, offering online cooking classes can be a great way to share your skills. Starting this business requires a good knowledge of cooking, a high-quality camera for live sessions and a platform to host classes. Startup costs are relatively low. Earnings can be on a per-class or subscription basis.

Affiliate marketing is when you promote another company’s products and get a commission for each sale made through your special link. This requires establishing a platform, such as a blog or social media account, where you can share these links. It also involves understanding your audience’s needs and interests to promote relevant products. The startup costs, mainly for setting up and promoting your platform, can vary but are generally low. Earnings are typically a percentage of each sale made through your affiliate links, and while they can start low, successful affiliate marketers can earn substantial income.

Starting an online business is an exciting endeavor, but it also involves careful planning and decision-making. It’s not just about choosing a profitable idea—you also need to consider several factors that could determine the success of your enterprise. These factors will help ensure that your business is well-suited to your skills, interests and financial capacity, as well as to market demand.

Market Demand

Evaluate if there is a sufficient demand for your product or service. You can do this by conducting market research, examining trends and assessing your potential competition.

Skills and Interests

Consider if you have the necessary skills to run the business and if it aligns with your interests. Running a business you’re passionate about will make the hard work more enjoyable and rewarding.

Startup Costs

Assess your financial capacity to handle the startup costs of the business. These may include expenses for setting up a website, marketing, inventory or equipment.

Legal Considerations

Ensure that your business complies with all relevant laws and regulations. This could involve obtaining necessary licenses or permits, understanding tax obligations or dealing with data privacy issues.

Business Model

Decide on a business model that suits your product or service. This could be selling products, offering services, running a subscription model or making money through advertising revenue.

Marketing Strategy

Consider how you will promote your business. This may involve strategies for search engine optimization (SEO), social media marketing, content marketing or paid advertising.

Scalability

Consider the potential for business growth. Can your business scale up as demand increases? This might involve expanding your product range, reaching new markets or hiring additional staff.

Work-Life Balance

Evaluate how the business will fit into your life. Running an online business offers flexibility, but it can also require a lot of time and effort, especially during the startup phase. Consider how you will balance business demands with your personal life and other commitments.

Starting an online business in 2024 is an exciting prospect. With the right idea, a clear plan and a strong work ethic, you can establish a thriving enterprise in the booming digital market. There’s an online business opportunity that suits your interests and skills, whether you’re passionate about tech, wellness, art or writing. Success doesn’t come overnight, but with persistence and dedication, your online business idea can become profitable. For next steps, check out our guide on how to start a business .

What are the easiest online businesses to start?

Some of the easiest online businesses to start depend on your individual skills. What are you good at, and can you monetize it? What may be easy to you—such as coding or graphic design—may be really difficult for someone whose skills lie elsewhere (such as a fiction writer).

Can I start a business with no money?

Many online businesses can be started with a minimal budget. For instance, offering services such as writing or coaching often requires little more than a good computer and stable internet connection. However, some ventures, such as starting an e-commerce store, might require more significant upfront investment. Get more information on how to start a business with no money .

Can one balance a full-time job and an online business at the same time?

Yes, many online businesses can be run part-time or on a flexible schedule. This makes them an excellent option for people looking to earn extra income alongside a full-time job. However, balancing the demands of a job and a business can be challenging and requires good time management.

What are examples of e-commerce businesses?

E-commerce businesses can be between businesses and their customers or two businesses. It can also be an exchange between individual customers. Amazon, Alibaba, Walmart, Wayfair, eBay and OLX are all examples of e-commerce businesses.

• Best eCommerce Platforms
• Best eCommerce Hosting
• Best Etsy Alternatives
• Best Website Builder
• Best Web Hosting
• Best Apps To Sell Stuff
• Best Websites To Sell Stuff
• Squarespace Review
• Shopify Review
• Ecwid Review
• GoDaddy Review
• Weebly Review
• Big Cartel Review
• Woocommerce vs. Shopify
• Wix vs. Squarespace
• Wix vs. Shopify
• Wix vs. WordPress
• Squarespace vs. Shopify
• Squarespace vs. WordPress
• Shopify vs. WordPress
• What Is E-Commerce?
• eCommerce Statistics
• E-Commerce Business Ideas
• How to Sell Products Online
• How to Make an Online Store for Free
• How to Sell on Amazon
• How to Start an Etsy Shop
• How to Sell Books Online
• How to Sell Furniture Online
• How to Sell Jewelry Online
• Top Dropshipping Products To Sell

Next Up In E-Commerce

• Best E-Commerce Platforms
• Best E-Commerce Hosting Providers
• How To Start An Online Store
• Shopify Vs. Amazon
• Big Cartel Vs. Shopify
• What Is Dropshipping? Everything You Need To Know

How To Start A Print On Demand Business In 2024

HR For Small Businesses: The Ultimate Guide

How One Company Is Using AI To Transform Manufacturing

Not-For-Profit Vs. Nonprofit: What’s The Difference?

How To Develop an SEO Strategy in 2024

How To Make Money On Social Media in 2024

Katherine Haan is a small business owner with nearly two decades of experience helping other business owners increase their incomes.

How to Start an Online Business in 5 Steps (2024 Guide)

Brian Connolly

December 16, 2023

Table of Contents

Step 1: research your product idea , step 2: build a financial plan for your online business, step 3: create compelling product listings , step 4: market your product, drive traffic, and build brand awareness, step 5: optimize your online business and plan for growth.

Aspiring entrepreneurs have looked for innovative ways to make money. Fortunately, Jungle Scout’s research has proven time and again that running an ecommerce business is a viable way to earn an income —and can generate enough profit to replace a full-time job. 

Ecommerce offers entrepreneurs the kind of flexibility a traditional retailer could only dream of. Online sellers set their own hours, pay what they want to launch and grow their businesses, and can work from anywhere in the world. They succeed at all ages and education levels , many with no prior business experience. 

Selling products online isn’t just accessible—it’s meeting an enormous surge in demand for online shopping. As more consumers shift to shopping on their phones, tablets, and even smart speakers, opportunities to launch ecommerce businesses will only grow. In fact, 57% of consumers shop online at least once a week. 

If you’ve been thinking about starting a business online, now is the perfect time to get the ball rolling. We’ll go over how to launch an ecommerce business in five detailed steps, plus how to plan for future growth—even if you have zero startup funds. 

The first step to launching your online business is often the biggest bottleneck: finding a profitable product to sell . 

Notice that step one of starting a business isn’t fundraising. You can start a business at virtually zero up-front cost—stay tuned to find out how. 

If you don’t have any product ideas yet, don’t worry! Thinking about how you want to sell online will inspire you. 

Choose a business model

There are all kinds of ways to sell products online, but here are seven tried-and-tested, profitable options:

• Private label : You rebrand or rename a product already in production under your own label. If you’ve bought a drugstore’s “generic” equivalent of a brand-name product, you’ve seen an example of a private-label business. It’s the most popular and profitable business model among Amazon sellers. 
• Wholesale : You purchase brand-name products in bulk from a manufacturer, supplier, or distributor and resell them online as individual units to the end customer. It’s the second most popular model for Amazon sellers, and among the easiest to launch.
• Retail arbitrage : You’ll purchase inexpensive or discounted products from a brick-and-mortar retail store, then resell them online. This is a relatively low-cost method—you just pay for the products the gas you burned driving to the store. 
• Online arbitrage : Similar to retail arbitrage, except you purchase products from other online marketplaces and resell them online. 
• Dropshipping : You’ll take online orders for a product on behalf of a manufacturer, supplier, or distributor. When a customer makes a purchase, you notify the supplier, who then fulfills and ships the order. Next to used items, dropshipping is the best business model if you want to start selling for free. 
• Handmade products: You’ll sell your hand-crafted wares on handmade-friendly platforms like Etsy and Amazon Handmade. 
• Used items : You’ll list still-functional items like furniture, video games, art, books, collectibles, and even cars for resale online. This model calls for virtually zero startup investment—the products are already sitting in your closet, garage, or bookshelves. You can also source hidden gems from yard sales, consignment shops, and estate sales for cheap.  

Your business model will help determine where you source your products, your marketing plan, and how much you stand to profit. Check out our guide to Amazon business models to learn more about each method’s popularity and profitability. 

Note that you can sell online in more than one way—for instance, you could start selling used items to earn enough money to develop your own private-label product. 

Validate your product idea with data

Here’s a gut check: Your product decision can’t hinge on a hunch. 

That’s right—you can’t just take the revolutionary idea you conjured in the shower and run with it. You have to validate its profitability through product research, even if your family, your friends, and your dog all think it’s a million-dollar idea.

Product research answers many of the necessary questions any ecommerce business owner should ask before launching their operations, such as the following: 

• Is my product idea original? If similar products exist, is there an opportunity to improve on those products?
• Will my product idea sell year-round, seasonally, or not at all? 
• Where should I source my product, and how much will that cost? 
• What fees will I have to pay to list and fulfill my orders? 

Product research estimates your dream product’s profitability before you seriously invest in selling it—a necessary, if time-consuming first step. Skip it, and you may end up building a business around inventory that will ultimately sit unsold in a warehouse (or your garage). 

Jungle Scout’s data-driven tools and free educational resources are here to handle the heavy lifting and guide you in your product research. While our software tools use data specific to Amazon, the product opportunities they reveal are transferable to virtually every ecommerce platform, whether it’s Walmart , eBay , Etsy , or Facebook Marketplace . 

With the Opportunity Finder , Chrome Extension , and Product Database , Jungle Scout users can examine competition and demand for specific product niches, forecast potential sales using real Amazon sales data, and ultimately uncover profitable product ideas they wouldn’t otherwise find. 

If you’re not a Jungle Scout user yet, you can still follow our free, in-depth guides to selling on Amazon, read about our data-driven ecommerce product ideas , and learn about how to discover niche opportunities . More guides will be linked throughout this article.  

We keep a finger on the pulse of the ecommerce industry through regularly-published data reports on consumer spending and seller behavior. You can view insights into what consumers are buying online in our quarterly-updated Consumer Trends Report . 

Data on how ecommerce sellers conduct their business can be found in our annual State of the Amazon Seller Report . Our seller guides draw from industry trends to give readers new opportunities to launch and grow their businesses. 

Find a supplier

Your supplier can be many things—a private-label product manufacturer , a wholesale distributor, or the local hardware store where you buy furniture-making supplies. Whatever your sourcing needs, the cost of procuring your product is a crucial aspect of product research. 

Reliability is important—you’ll want to develop a rapport with your supplier if possible, choose materials you can easily reorder, and stay within your inventory budget instead of banking on runaway sales to cover the cost of goods.  

• Private-label sellers can easily find high-quality suppliers using Jungle Scout’s Supplier Database and on Alibaba . 
• Arbitrage sellers looking for sourcing ideas can check out our guides to retail arbitrage , online arbitrage, and profitable seasonal products to sell. 
• Wholesalers can check out this article for tips on finding a distributor. 
• Our startup guides on eBay and Facebook Marketplace offer tons of ideas on where to find used items. 

Choose an ecommerce platform and fulfillment method

Thanks to ecommerce’s growing popularity, you can list your product on many different online marketplaces, where it can be viewed by thousands—if not millions—of potential customers.  

While online marketplaces tend to have some similarities, you’ll find that each one offers advantages depending on what kinds of products you’re selling. For instance, used items tend to do well on eBay and Facebook Marketplace, whereas private-label products sell well on Amazon and Walmart Marketplace .

Selling on Facebook Marketplace, or Instagram can also be lucrative; 54% of U.S. consumers have purchased products they first learned about on social media, and that figure is likely to grow.  

Each platform offers different fulfillment methods. “Fulfillment” includes all the actions that occur after a customer clicks “purchase”: picking and packing the order, labeling the package, and shipping it to the customer. Done right, and it feels like a magic trick to the end customer—it’s a key determinant of customer ratings and reviews. 

The best fulfillment method for your business will depend on your finances and time. You can self-fulfill by storing inventory in your home or a rented space, and pack and ship orders yourself. You may prefer to outsource these tasks to a third-party logistics provider or use Fulfillment by Amazon (FBA). 

Whatever you choose to do, make sure you can reliably fulfill orders on time and at a reasonable cost to the customer, using packaging that ensures the product arrives intact.  

To that end, it can be helpful to have some inventory on hand in case there’s a sudden disruption with third-party fulfillment services. When COVID-19 interrupted FBA shipping speed, many Amazon sellers temporarily pivoted to FBM (Fulfillment by Merchant), packing and shipping orders from their homes to avoid losing their rank and ratings on Amazon. 

Choose a memorable brand name 

Think hard about your brand name—it’s an important piece of marketing. Use it to evoke what you want your customers to feel about your brand. 

It should be distinctive, memorable, and original. Be sure to check whether your intended brand name is already taken before you use it.

Not sure what to call your brand? Try riffing on branding trends and archetypes , or tell a personal story with a family name. If you’re stumped, play around with an online brand name generator— this one even suggests fonts and logos to match. 

Once you’ve validated your product idea, it’s time to get real about the numbers game—namely, how much it’ll cost you to launch and maintain your business, and when you can expect to start earning profits. 

It is possible to start an online business for free . But if you want to make a significant investment in inventory, legally register your business right away, or develop your own private-label product, you’ll incur some up-front costs. 

Having a budget for your business is important. Try not to get overwhelmed by all the line items that can accrue—making adjustments here and there to stay within your spending limit is part of the process. An up-front investment can feel like a huge risk, but with a well-researched product and optimized operations, it’ll pay off.   

Let’s go over what items you should consider in your financial plan. Loosely, they include: 

• Cost of goods/sourcing costs
• Seller fees and/or fulfillment fees (varies by marketplace)
• Cost to form an LLC
• Business insurance
• Taxes 
• Your estimated time-to-profit
• Financing options

Seller fees, legal fees, insurance costs, and taxes

Depending on where you list your products, you may be subject to seller fees and insurance requirements . You’ll also want to think about legally registering your business as an LLC , as it comes with some tax advantages. 

Seller fees

On Amazon, sellers must pay “referral” fees—kind of like a commission—back to Amazon for each order. Typically, these fees come out to 15% of the product’s sale price. Amazon sellers also pay additional per-item fees or subscription fees (depending on their seller account type) and refund administration fees. And if they use FBA, there are fees for that, too. 

Not every ecommerce platform will charge as many fees. You can use a fee calculator to estimate your net profit—we recommend Salecalc . 

Here’s a rough breakdown of online seller fees outside of Amazon: 

• Walmart: referral fee for each product sold, typically 15% of sale price; no monthly subscription fees
• eBay: 13.25% of product sale price to list and sell most items; $0 monthly for a free seller account, $7.95+ per month for eBay Store subscribers 
• Facebook Marketplace: no subscription fees; no referral fee for local sales; referral fee of 5% of the sale price if the product is shipped  
• Instagram Checkout: selling fee of 5% per shipment
• Shopify : monthly seller subscriptions start at $29.99
• Etsy: listing fee of $0.20 for each item, plus a 6.5% of sale price transaction fee. Etsy Plus subscribers pay $10 per month
• Craigslist: listings are free , except for a handful of regional fees for vehicles, housing, and furniture

Keep in mind that platforms often offer advertising programs to their sellers, which come with their own fees. We’ll discuss marketing in Step 4, but for now, keep in mind that advertising costs need to factor into your overall budget. 

If you’re in the U.S., it’s a good idea to register your business as an LLC (a Limited Liability Company). While you don’t technically need a business license to sell products in most ecommerce marketplaces, LLCs offer business owners protection, flexibility, and a simpler tax reporting process—not to mention the credibility of a licensed brand name. While it costs money to create and maintain an LLC, we recommend it. 

You can form an LLC all on your own, or you can hire a lawyer to help you. The price of forming an LLC varies by state , but typically falls between $50-200. Naturally, you can expect to pay more for the help of an attorney. 

Once you have your LLC set up, you’ll want to protect it from unexpected costs like accidents and lawsuits. On certain ecommerce platforms like Amazon , you may be required to maintain some form of business insurance. 

The type of insurance you’ll need depends on where and how you run your business—there are policies to protect you from lawsuits, property damage, and defective products. You should shop around to compare rates and benefits. 

All U.S. businesses must file taxes, typically on a yearly or quarterly basis. Our seller calendar can help you stay on track with quarterly business tax deadlines. 

If you’re operating as an LLC, you’re eligible to write off a significant amount of business expenses through deductibles. We recommend that you hire a professional accountant to handle your taxes, as they can be tricky to decipher.   

Startup costs and time to profit

So, after all of these fees and taxes, what should you expect to spend at startup, and how quickly can you make a return on your investment? Once again, it depends. 

You can start selling online for virtually no money—dropshippers, Amazon Merch sellers, and used item resellers (if they’re selling their own stuff) don’t have to spend a dime on inventory. 

Our data on Amazon sellers indicates that sellers using the wholesale or arbitrage models will pay up-front costs in the neighborhood of $500-$2,000. Private-label sellers tend to spend more, because it costs more to develop your own product. 59% of private-label FBA sellers invest at least $2,500 at startup on inventory, Amazon fees and storage, and advertising costs.

On the whole, over half of all Amazon sellers spend below $5,000 at launch, and nearly one quarter spend no more than $1,000.  

Ecommerce isn’t a get-rich-quick tactic—it takes time to generate profits. While the majority of Amazon arbitrage, wholesale, and dropshipping sellers turn a profit within three months of launching their businesses, private label sellers usually take longer. 

But the outlook is generally positive: 63% of all third-party Amazon sellers achieve profitability within the first year of launching their business.

That said, if you’ve invested heavily at launch, make sure you’re ready to spend several months to a year before making that money back. While most Amazon sellers are profitable ( 89%, to be exact ), they didn’t get that way overnight. 

How to finance your online business 

There are many different ways you can fundraise the money you need to start an ecommerce business. 

Over three quarters of Amazon sellers funded their businesses using personal savings, a testament to ecommerce’s affordability for aspiring entrepreneurs. 

A third took out family or business loans, which can range from $500 microloans to tens of thousands of dollars paid back over several years. 

It can be difficult for new ecommerce sellers to qualify for loans from a bank or the government, because they tend to require tax and credit histories that new sellers don’t have. 

Fortunately, Amazon and fintech companies like AccrueMe are developing investment solutions for online sellers that offer more flexibility. You can read more about how to fund your ecommerce business in our guide to financing options . 

Customers can learn about a product many different ways—by viewing ads, seeing a suggestion on Google or Amazon, reading a review from a satisfied customer, scrolling through social media, and even via word-of-mouth.  

Ultimately, brand awareness starts with your product listing —it’s the single best piece of marketing in your arsenal. Use your listing to tell customers why they need your product, communicate your brand identity, and build credibility with your audience.  

Use keywords to boost visibility 

Your product listing should capture the relevant keywords and feature the data that customers use to find the products they want to buy. That way, it’ll actually show up in search results, instead of getting lost in a sea of competitors. 

Here’s how that works: when deciding what to display in search results, search engines like Google and Amazon check potential results for relevance—either by “crawling” text on a web page, as is the case for Google, or by scanning keywords and data associated with different products, as Amazon does with ASINs. 

One big difference between traditional search engines and ecommerce platform search functions is that the latter are product-focused. In other words, while Google seeks to answer questions with information (i.e. articles on the “best dog beds” or “top 10 dog beds”), Amazon wants to answer search queries with relevant products (i.e. the products most related to the customer’s search terms, like “dog bed”).

Because users come to Amazon to buy things, the search results need to facilitate a purchase, which means presenting the products most likely to satisfy the customer’s needs.   

In any event, this is true for both Google and Amazon: the more relevant your listing is to a customer’s search, the more likely it is to appear in search results.

A keyword-rich product listing boosts your product’s visibility to the millions of customers across the globe who shop online. A great keyword strategy can elevate your brand above your competitors, reach new audiences, and ultimately generate more sales for your business. 

You can do keyword research for free on ecommerce platforms and search engines. Here’s a great method to start: try searching Amazon for broad terms that describe your product, and see what its search algorithm suggests in the autofill drop-down box. For instance, if you’re envisioning selling a dog bed, type “dog bed” into the Amazon search bar, but don’t press “enter” just yet.  

Amazon will suggest popular keywords associated with “dog bed,” so you can see exactly what real customers have searched for, design your product to suit that demand, and include those keywords in your product listing. 

If you already have ideas about your product’s design or features, you can search for more specific keywords, too. Say you want to sell a pink, fluffy dog bed that heats up.  Make your search more descriptive (“pink dog bed” or “heated dog bed”), and take note of the suggested keywords for those specific niches. You’ll want to include at least some of them in your listing. 

Then, start browsing your competitors’ listings. Take note of how other sellers describe their dog beds: do they mention benefits for your dog, machine-washability, or other special features? Informative descriptions help convert customers, so be sure to include relevant details about functionality, advantages, and design features in your listing. 

You run a similar autofill search on Google. Be sure to also take a look at the “People also ask” feature to generate more keywords. This section pops up in Google search results and can offer details about how and why people are searching for a given product. You can translate those queries into keywords that indicate your product’s functionality or purpose.

For example, people who Google “dog bed” want to know about proper firmness, best use, and accessories, so you should include keywords in your listing like “soft” “for crate” or “with blanket” if they apply to your product. 

The best way to do keyword research is to use a paid tool like Jungle Scout’s Keyword Scout. This tool does the work for you—it pulls advertising data directly from Amazon and suggests thousands of high-converting, top-ranked keywords to include in your listing.

To learn more, check out our top keyword strategies .  

Take great product images

Different marketplaces will have different image requirements for listings and ads. One thing is true wherever you sell: having high-quality images of your product will boost sales. 

You should also consider including video content of your product. Amazon allows sellers to upload quick, informative videos for ads and product listings.   

So, you’ve built an informative, keyword-rich product listing with compelling copy and stunning visuals. Now it’s time to let the world know about it! 

You want to drive as much traffic as possible to your listing so you have more chances at conversion—that is, you want to get as many people as you can to click on, view, and purchase your product. 

The broader your online presence, the more likely you are to attract online shoppers. So make sure to establish a digital foothold in at least three areas: on your own ecommerce storefront or landing page, on social media , and in online ad space. Once you start making sales, keeping your review count and ratings high will boost your brand’s legitimacy. 

Build an ecommerce storefront

Your storefront is where customers can learn about your brand, and where you’ll convince customers that your brand is legitimate, with products worthy of their hard-earned cash. 

Essentially, you want to recreate the experience of visiting a physical store, but streamlined. Think about what a customer would want to know about your product or brand and what questions they’d have for the store clerk, and communicate that information somewhere within your storefront.

Typically, that means providing plenty of photos and videos of your products in action , links to product listings, and information about your return policy. You can include your brand story, customer testimonials, and even helpful tutorials on how to use your product. The goal is to gain the customer’s trust in your product—and ultimately, a purchase.

You can build a standalone website through hosting platforms like Shopify or Wix, or you can create a storefront on Amazon or eBay using their templates.   

Leverage social media

54% of consumers have purchased products they first learned about on social media, making a social presence a no-brainer for entrepreneurs looking to build brand awareness. 

Growing a following for your brand on Instagram, Twitter, Facebook, and TikTok exposes your products to millions of potential customers. 

You can link your storefront or individual product listings within your social media profiles so customers can easily navigate to your listings You can even sell products directly on Facebook and Instagram . 

Social apps also allow you to interact with viewers in ways that can feel more organic than with traditional advertising. For example, you can run polls on Instagram or Twitter to get feedback on your products, notify customers about sales and discount codes, or post engagement prompts to encourage comments. 

You can also use social media to notify customers about sales and other notable events. 

Even if you don’t yet have a social media strategy to promote your brand, it’s important to claim the social media handles you’ll want to use (like “@junglescout”) before someone else scoops them up. 

Create ad campaigns 

Ads generate clicks, which in turn lead to sales. And in today’s competitive ecommerce industry, you have to maintain a solid advertising strategy to get noticed.  

Fortunately, ecommerce sellers have a ton of options when it comes to advertising their products. Amazon offers a wealth of pay-per-click (PPC) ad options to its sellers, as well as other marketing programs to boost visibility. You can even track inbound traffic to your listing from your off-Amazon ad campaigns. 

Here are some helpful guides to advertising your products on and off Amazon:

• Amazon PPC Strategies – The Ultimate Guide for 202 4
• 2024 Amazon Advertising Guide for Sellers
• How to Use Facebook Ads for Amazon FBA (And Sell More Products)

Get reviews 

Product reviews matter more to your business’s long-term success than you might expect. 71% of U.S. consumers are influenced by products with the best ratings and reviews when shopping online, and 68% find reviews with photos or videos more compelling. On Amazon, getting a high volume of great reviews boosts your product’s ranking, which in turn affects sales. 

Getting great reviews starts with having a high-quality product. Ensuring timely fulfillment and returns processing, courteous communication, and beautiful brand help, too. 

We know getting reviews is hard, so we’ve published a few different articles about why reviews are important and strategies for boosting your review count.

Launching a business is a huge accomplishment that takes time, money, and patience. Congratulations on becoming an entrepreneur! 

Once you’ve gotten your business up and running, it’s important to regularly check in on its performance. You may need to make some changes in order to set yourself up for long-term success .  

Plan to check in on your business sometime in the first three months. But remember that while the majority of Amazon sellers get their businesses up and running relatively quickly, 23% take at least three months to launch their businesses, and over half wait six months or longer before turning a profit. 

Measure your business’s performance

Pull up your financial plan and start comparing it to how your business actually performed. Here are some questions to consider: 

• Are you meeting sales estimates, exceeding them, or falling short?
• Have you turned a profit? 
• Is your current fulfillment method working for you and your customers, or do you need to find an alternative? 
• Are you able to stay on top of your inventory, or do you regularly run out of stock? 
• Is your profit margin above 20-30%? If not, how can you raise it? 
• Are you getting plenty of positive reviews? Have you checked your reviews for helpful feedback or improvement opportunities? 

You’ll want to keep a close eye on performance metrics like sales volume, revenue, and ad spend, so you can spot trends and quickly identify hidden fees. Software tools like Jungle Scout’s Sales Analytics keep track of this for you, so you can focus on strategy instead of bookkeeping.   

If your product isn’t living up to your expectations, don’t panic. Investigate any changes you could make to improve its functionality, or try to get customer feedback on how it could be upgraded. If you’re selling multiple products, consider nixing one that isn’t selling well.  

Lower your fees and costs

If running your business is costing more than you expected, there are probably ways you can cut back. 

It’s easy for first-time ecommerce sellers to know they’re being overcharged for things like shipping fees, so we wrote a guide to help you get reimbursed . 

Here’s another way to cut back on overhead costs: try negotiating for better inventory costs with your supplier. 

Expand to other channels

Just because you start your business on one ecommerce platform doesn’t mean you have to stay there forever. You’ll be more competitive and attract a wider audience if you list your product on multiple ecommerce channels.

Hire freelancers or employees

Like any job, selling online comes with tasks you perhaps would rather not have to do. Thanks to freelancer hubs like Fiverr and Upwork, it’s easy to find high-rated, trained consultants to cover every imaginable aspect of running an ecommerce business. 

Start your online business today

Ecommerce is a rapidly growing industry with plenty of opportunities for newcomers with great product ideas. With a bit of product research and planning, you can join the ranks of profitable ecommerce sellers. In time, you may be able to replace your full-time job, like the 47% of Amazon sellers who are self-employed or earn income exclusively from ecommerce. 

If you’re ready to get started on your new business, check out our in-depth beginner’s guides to selling on different marketplaces: 

• How to Sell on Amazon FBA , Amazon Handmade , and Amazon Merch
• How to Sell on Walmart
• How to Sell on eBay
• How to Sell on Facebook Marketplace

If you need a product idea, get started here: 

• Top 20 Ecommerce Business Ideas
• Low Competition Niche Products to Sell on Amazon FBA

Do you have any questions about launching a business online that we didn’t cover in this post? Let us know in the comments!

Start your online business with Jungle Scout

Get everything you need to launch a profitable business on Amazon, including product research, competitive analysis, and more!

Ecommerce Expert & Writer at Jungle Scout

Brian Connolly is an Amazon seller, ecommerce expert, and writer for Jungle Scout. He lives in the New Jersey Shore area with his wife and cat. When he isn’t writing advice online for aspiring and experienced Amazon sellers for Jungle Scout, he spends his free time boating, fishing, and selling boating-themed items on his Amazon business.

Stay in the Amazon seller loop

Thank you for subscribing!

Recommended Posts

Market intelligence for sellers

The industry-leading product and keyword data to help you sell smarter on Amazon.

What to Sell on Amazon FBA: The Best 5 Products for June 2024

Amazon Best Sellers and Trending Products in June 2024

Using Google Ads to Boost Amazon Sales

What is the Amazon Partnered Carrier Program?

2024 Amazon Advertising Report

Amazon FBM (Fulfillment by Merchant): How to Sell & Ship Your Own Products on Amazon

Do You Need an LLC to Sell on Amazon in 2024?

How to Make Money on Amazon with Online Arbitrage in 2024

Stay in the loop.

Get the industry's best e-commerce articles, videos, reports, and more — delivered to your inbox weekly.

Thank you for signing up!

Leave a comment

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

BUSINESS STRATEGIES

Top 22 online business ideas to start in 2024

• Cecilia Lazzaro Blasbalg
• 17 min read

Get started by: Creating a website →  | Getting a domain →

Whether you’re looking to establish a full-blown operation or start a side hustle to your day job, launching an online business has never been easier. As you create a website , you’ll help your online business get more exposure, stand out from the pack and engage your audience.

As you look to enter the ranks of today’s successful entrepreneurs who are diligently serving millions of customers around the world, it is vital to find an online business idea that matches your skills or strengths. After all, you’re likely to connect better with your customers vis-a-vis meeting their needs in the best possible way.

Researching the right business idea for yourself may seem like a big time commitment, but don’t worry. There are some great examples already underway to help you get started selling online . To ensure you're in the know, we’ve compiled the top 20 online business ideas that you can start right away, with in-depth explanations of what each one entails.

Top 22 online business ideas in 2024

Web designer

Affiliate marketer

eCommerce retailer

Dropshipping business owner

App developer

Facebook ad specialist

SEO consultant

Social media consultant

Online course instructor

Webinar guru

Technical writer

Remote tech support

Virtual assistant

Subscription box curator

Resume and cover letter writer

e-book author

Transcription services

01. Blogger

For writers and anyone with a passion or expertise to share, creating a blog might be the right fit. While the definition of what is a blog includes everything from travel journals to specialized industry ones, all blogs share some commonalities. Blogs are regularly updated websites that cover information, opinions or insights around a certain topic.

A successful blogger is someone who knows their niche, and is thus able to build a good blog with a clear focus. Blogs are low-investment spaces where you can foster a solid readership in a specific area, by providing critical content that keeps visitors coming back.

As a creator of high-quality content, you can begin thinking about how to monetize a blog, turning yours into a potential moneymaker. One way to make money as a blogger is through your ability to attract relevant advertisers with the help of your loyal fanbase. You can host an ad space, sponsored posts, offer products for sale and more - all of which would require minimal effort on your end. This makes blogging a very scalable business idea.

Another option might be to offer paid services in the forms of personal consultation or coaching. One-on-one sessions can complement your blog and reaffirm your expert voice in the field. Additionally, you could consider repurposing your content into paid online courses, e-books or webinars (more on those below). After all, a successful blog should continually drive community engagement.

Looking to start a blog? Wix has got you covered with thousands of design features, built-in SEO and marketing tools, that will allow you to scale your content, your brand and your business with a blog maker.

02. Web designer

Business owners are often looking to improve their online presence. If you’re a creative and technical person who enjoys building web pages and taking website design to the next level, then consider teaming up with clients whose sites need that professional touch.

Armed with a passion for fonts, color palettes and a seamless user experience, you can begin promoting yourself as a freelance web designer for small and local businesses. Whether you’re building a website from scratch or giving an existing one the ultimate makeover, every experience you gain will help raise your credibility and enrich your portfolio .

03. Affiliate marketer

If you’ve built a substantial online audience or following, you may want to look into affiliate marketing and how you can use it to monetize your content. As an affiliate marketer, you’d team up with a business to market their products or services by recommending or sharing them to your fans. Affiliate marketers earn a commission each time they convert any of their followers into purchasing the brand’s products through a unique referral link, known as an affiliate link.

When considering which affiliate program is right for you, look for one that suits both your interests and that of your target audience. Try to find a brand that you believe in or would be happy to endorse. In addition, double check that the product or service that they offer has a good enough demand. There are many affiliate programs out there, including Amazon Associates , ShareASale and the Wix Affiliate Program , so you might want to take a moment to research them before you reach out.

Once you’re signed up, you can begin promoting the affiliate content alongside your day-to-day materials which your followers have come to expect. There are different ways to promote your affiliate products to your readers without coming off as too spammy. One method is to try incorporating the product recommendations into a blog post, tutorial or video using relevant and engaging content. Be creative and think of new ways to adapt your marketing strategy to yield the most profit.

You can also choose to start this as a part-time business idea before committing full time once it becomes successful.

According to Guy Josipovich , Online Partnerships Manager at Wix.com,

"Companies entrust their product and reputation to their partner's hands. Therefore, it’s not surprising that trust is critical for a successful long-term partnership, together with proven professional skills such as analytical abilities, understanding of marketing principles, and good time management."

04. eCommerce retailer

Running an eCommerce website allows you control over every aspect of your business, from accepting secure online payment, to managing order fulfillment, to advanced marketing tools and an optimized shopping experience.

With many business capabilities, all that’s left is to ask yourself what things to make and sell , since picking the right products for your online store will be the core of this eCommerce business idea . When choosing which products to sell, let your skills and experience guide you. You can confirm your choice by conducting a thorough market research.

Knowing how to start an online business in your niche market means listening to your customers. On your site, it’s important to maintain clear communication with your customers in the form of live chat, a forum, email marketing and more.

Learn more about how to make an eCommerce website .

05. Dropshipping business owner

Some business owners may like the idea of running an online store, but don’t want or have the capacity to store inventory. For these cases, there’s an alternative way when considering how to start a business on a budget - dropshipping .

With dropshipping, you can sell products on your business website without managing your own inventory. Instead, you can send customers’ orders to a third-party retailer. This eliminates the risk of stocking up on pricey products, or finding out that the products in your inventory are no longer marketable.

Without needing to attend to a warehouse or a different physical location of your inventory, you can run your dropshipping business from wherever you have WiFi. This also allows you to expand your product offering and sell niche products , since you won’t be limited to what’s in an inventory.

Additionally, operating a dropshipping business frees you to adjust your merchandise by experimenting and testing with it, keeping your offering up with the latest eCommerce trends. If something isn’t selling, you’ll be able to change your offerings on the spot.

Learn more:

Dropshipping business ideas

Coffee dropshipping

Beauty dropshipping

Reverse dropshipping

Automated dropshipping

Jewelry dropshipping

Digital dropshipping

Clothing dropshipping

Sticker dropshipping

Pet dropshipping

Branded dropshipping

White label dropshipping

T-shirt dropshipping

Candle dropshipping

B2B dropshipping

06. App developer

Seeing that the number of apps downloaded in the last year hit an almost 200 billion , the app business is officially a tour de force. Perhaps it’s time to get your cool idea for an app set into motion.

If you haven’t any prior experience in app development, you'll need to pick up a couple of common programming languages, like Python, JavaScript or iOS, and know some basic software design.

On the other hand, even without a coding background, you can always collaborate with an experienced app developer on your idea.

It helps if your app idea is backed with thorough market research. Would your app offer something new to the competitive market, or are there others like it? This step is best taken before investing any money.

Learn more: AI business ideas

07. Facebook ad specialist

What individual hasn’t used Facebook already? In the small business sector, however, there are many veteran business owners who aren’t successfully tapping into the plethora of resources that the social media giant has to offer. The solution for many is to hire an expert on Facebook advertising.

Known as Facebook ad specialists, their goal is to collaborate with clients to help them plan, measure and execute paid marketing campaigns on Facebook. As a hired expert, you’ll be able to help your clients optimize their digital marketing and advertising, allowing them to reach their core audiences. Facebook ads are targeted to users based on location, demographics, and interests, making it easier to find the right niche.

You might want to start contacting businesses that already have a Facebook presence and offer your services to help create masterful Facebook ads.

08. SEO consultant

SEO stands for search engine optimization. SEO is the process of optimizing websites so that they rank better on search engine results, such as Google and Bing, which could ultimately drive more traffic to the site.

Becoming an SEO consultant includes learning highly profitable skills in online advertising platforms like Google Ads and Google Analytics, as well as the need to be at the cutting edge of Google’s algorithms.

As someone who is familiar with the number of ways to boost a site’s SEO, you will be an asset to any business looking to improve their online presence.

09. YouTuber

For some of us, starring in or directing our own videos is a dream come true. You may feel your best in front of the camera, have stories to tell or simply want to educate others about a specific topic using visual content. Whether you’re looking to start your own YouTube channel or simply like to vlog, there could be a great money making opportunity coming your way as your viewership grows.

There are several effective ways you can begin to make money on YouTube. They include becoming a YouTube Partner, selling merchandise, or venturing into affiliate marketing. You can experiment with any of these options to find the best fit for you and your audience.

10. Social media consultant

While corporations operate with full-time social media experts on their payroll, most small businesses not only lack this luxury, but may not even have a Facebook, Twitter or Instagram account.

As many shoppers turn to these popular platforms for their consumer needs, business owners might want to seek the assistance of a social media consultant to help them determine the best social media marketing strategies. These experts will help create and schedule posts to target potential customers, and more.

As a social media consultant, you can help online businesses choose the right platform for their target audience. From Facebook, the world’s number one social media network, to Instagram, known for its visual storytelling features, and LinkedIn, where professionals go to network, each channel comes with different audiences and needs.

11. Podcaster

Podcasting is for those who can articulate a passion or certain topic they know well. In case you weren’t already familiar with this business idea , a podcast is an episodic series of audio recordings around a certain topic or topics.

Though starting a podcast can be one of the best businesses to start with little money using free recording and editing software, you might want to invest in a good-quality microphone. Your listenership will depend on the quality of your audio content and your ability to establish an expert voice in your area.

Bringing special guests to your podcast is one low-cost way to help promote your show. Once your show reaches more people and your subscribership grows, your podcast could have the potential to attract advertisers and ultimately become profitable.

12. Online course instructor

Is teaching a passion you’ve always wanted to pursue but never had the time to? Creating an online course is one way to share your knowledge while generating passive income, with little investment up front. In order to become an online course instructor, you’ll first need a website or platform from where you can host and stream your classes.

To get your online course started, you’ll want to focus on a specific topic that you know well. It can be anything, from women authors of the 19th-century to logo design. You’ll also need to give yourself a reasonable amount of time to build your course and plan each lesson.

If you already have a blog, website or video channel, then offering online courses as an added service may complement your published work and help you reaffirm your authority in your field.

13. Webinar guru

People often come to you for advice or tips, as you’ve become known by many as that person who has all the right answers. Although teaching an online course seems like a natural step to take, you may not have time to do it for an entire semester. Hence, one possible online low-cost business idea would be to create a webinar.

Webinars are online presentations often held in real-time, or simply put, an online event. The most direct way to make profit from your webinar is to charge a fee for attendance. You could also make money from a free webinar by offering a paid product at the end.

The shorter, the better: A webinar tends to run between 30-45 minutes, capitalizing on full engagement. In most cases, you can organize your webinar to best suit your schedule, as attendees are able to access your event from home.

14. Copywriter

A copywriter is someone who writes engaging text or “copy” for the purpose of marketing or advertisement to increase a client’s message or brand. A good copy is meant to motivate readers to spur into action. Those who share a passion for creating good and clear content know that to master copywriting takes a lot of practice and skills.

Start by searching the web for copywriting listings. There are many new opportunities arising each day. A freelance copywriter can determine their either rate per hour or per word count. The pay rate may also increase as your experience does too.

Small businesses looking to expand their web audience need quality online content, and would benefit greatly from employing the services of a skilled copywriter. A diverse writing portfolio, covering different types of content, would help you attract a wider range of clientele.

15. Technical writer

There are situations when content needs to sound technical rather than creative. Think about the importance of manuals at certain points in our lives, like when we need to assemble an Ikea bookshelf or when we start a new medication. A technical writer deals with this line of work clearly and eloquently.

Once you’ve decided what industry you’d like to pursue - health, engineering or technology - it will be easier for you to focus on building your specialization.

Potential clients of technical writers may be corporate and pharmaceutical companies. Although it might feel you have bigger fish to fry as a technical writer, there are fewer of your kind in the general writing sphere. The odds are in your favor.

16. Remote tech support

Sometimes a small business has to outsource technical assistance because of budgetary issues or space constraints. If you have a solid background in IT and enjoy working from home, you can set up a paid tech support service for your local businesses.

Aside from bringing in a nice stream of revenue, a remote tech support operation is a great home-based business idea . In fact, it can even be run using little more than a mobile device. For more on how to make money from home , check out our guide.

17. Virtual assistant

Businesses and individuals alike often require extra support in managing their emails, drafting templated responses for diverse inquiries, social media channels and daily schedules. A virtual assistant is someone who can fulfill these tasks and support them remotely, making it one of the most accessible online unique business ideas to start now.

Unlike an office assistant who performs administrative and clerical duties only, a virtual assistant will cover these traditional tasks while offering a multitude of other services, including everything from content creation to website or project management. In the role of virtual assistant, there is plenty of room for creativity and personal growth, allowing you to add or change your services depending on your availability, client demand or interests.

You can also choose your clients and area of industry. Take advantage of the number of online tools, from file sharing to virtual calendars, that are available to help you perform most assistant tasks without investing a lot upfront.

Tip: How to start a virtual assistant business

18. Subscription box curator

Have you ever been told that you give the best presents in your family? Creating that perfect gift-giving moment may be something important to you. Selling subscriptions requires that same attention to detail and love for delivering smiles.

When curating a subscription box, you won’t necessarily have to create your own merchandise if you don’t choose to. There are so many unique and creative products you can find online and curate into your boxes. Most successful subscription boxes work around a certain theme, making them compatible with their target market. For example, adults may prefer wine and children can’t resist colorful candy.

Remember that subscription boxes are often purchased as gifts to others, so it’s worth changing or adding your offerings to reflect the times or trends. This can also be a great family business idea or a fun business idea for couples .

Tip: How to start a subscription box business

19. Resume and cover letter writer

Writing resumes and cover letters is in-demand. Even though the typical word count for a professional resume or cover letter does not reach more than 400 words, the work of a resume and cover letter writer is essential and everlasting.

Your target audience is any individual looking for a job, leaving you free to work with any number of clients. Be sure to provide successful writing samples you’ve worked on in the past to potential customers, or share links to online resume websites that you’ve created. This allows you to show off your skills and rich industry jargon for any market or niche.

20. e-book author

While few writers manage to get published in their lifetime, many new authors are already making their e-book debut amid the digital products , specifically book market boom.

Self-publishing your book has never been more affordable or effective, using a number of options including Apple Books , Smashwords and Amazon , which will help you with the post-production aspects of distribution and sales.

Consider investing in an editor or proofreader and an illustrator to make your book more marketable. As a writer, breaking into the category of e-book author is one online business idea that could help you succeed in your industry.

21. Sell NFTs

Selling Non-Fungible Tokens (NFTs) has emerged as a groundbreaking avenue for creators to monetize their unique content. NFTs are blockchain-based tokens that authenticate the ownership and rarity of digital files, including artworks, music, videos and more. By tokenizing their creations, artists can offer a sense of exclusivity and ownership to their audience, fostering a new era of digital collectibles.

One key advantage of selling NFTs lies in the ability to directly connect with a global audience of collectors and enthusiasts. The blockchain ensures transparency and authenticity in ownership, allowing creators to establish a direct relationship with their supporters. Additionally, the smart contract functionality embedded in NFTs can enable creators to receive royalties automatically each time their token is resold, providing a sustainable revenue stream over time. This decentralized and borderless nature of NFT transactions has democratized the art and content creation industry, empowering creators to reach a broader market without traditional intermediaries.

While NFTs present exciting opportunities, navigating the space requires careful consideration of market trends, pricing strategies and community engagement. Building a strong online presence, leveraging social media and participating in relevant online communities can help creators showcase and sell their NFTs successfully. As the market continues to evolve, staying informed about emerging platforms and technological developments will be crucial for creators looking to thrive in the dynamic world of NFTs.

22. Transcription services

Transcription services helps provide accurate and timely conversion of audio and video content into written form. Transcription services cater to a broad range of industries, from media and legal to academic and corporate. As businesses increasingly rely on digital communication, there is a growing demand for skilled transcriptionists who can efficiently transcribe interviews, meetings, podcasts and various other audio materials. Online platforms and freelance marketplaces offer opportunities for transcriptionists to connect with clients globally, making it a flexible and accessible business option.

One specialized area within transcription services that tends to get paid the most is medical transcription, a critical component of healthcare documentation. Medical transcriptionists transcribe dictated recordings made by healthcare professionals into written documents. Individuals with a background in healthcare or specialized knowledge of medical terminology can carve a niche in this field, ensuring that healthcare providers have clear and precise documentation of patient interactions.

If you want to offer transcription services, building a reputation for reliability and confidentiality is crucial. Make sure you effectively communicate with your clients, stick to deadlines and use transcription software and tools to boost your chances of success.

Tips for starting an online business

Choose a niche. When you're coming up with a business idea, you should figure out what you're passionate about and what you're good at, as well as what problems you can you solve for others (for example, if you're crafty, you can sell crafts online ). Once you know your niche, you can start to focus your marketing efforts and build a community around your products or services.

Do your research. Before you launch your online business, it's important to do your research and understand the market you're entering. Make sure you know who your target audience is, what their needs and wants are and what your competitors are doing.

Create a strong online presence. Your website is your online storefront, so it's important to make sure it's well-designed, easy to navigate and mobile-friendly. You should also create social media profiles for your business and actively engage with your audience.

Provide excellent customer service. This is one of the most important factors in building a successful online business. Make sure you're responsive to customer inquiries, resolve issues quickly and provide friendly and helpful support.

Start small and scale up. There is no need to start your online business with a huge investment. You can start small and scale up as your business grows. Remember that it takes time and effort to build a successful online business, so don't get discouraged if you don't see results immediately.

Most popular online business ideas

In 2024, the most common online business ideas are expected to include:

E-commerce stores: With the continued growth of online shopping, e-commerce businesses selling a wide range of products are likely to remain popular. Niche e-commerce stores focusing on specific product categories or offering personalized shopping experiences may also thrive. In 2024 it's expected that 21.2% of all retail sales will happen online, making online shopping and ecommerce stores a continuing trend.

Online education and training : The demand for remote learning and upskilling is expected to drive the growth of online education businesses. To date it's believed that US higher education facilities enroll over 1.1. million students , a number that is growing. Platforms offering courses, tutorials and certification programs in various fields are likely to be in high demand.

Digital marketing agencies : As businesses increasingly rely on digital marketing to reach their target audience, digital marketing agencies offering services such as social media management, SEO, content marketing, and online advertising are expected to be prevalent.

Subscription-based services: Subscription-based businesses offering products or services on a recurring basis, such as streaming platforms, meal kit deliveries, and subscription boxes, are anticipated to be more common due to their convenience and recurring revenue model. These types of businesses are expected to generate income of $904.2 billion by 2026 maikng them a huge growth potential online business idea.

Online business idea trends for 2024

Ecommerce and online selling.

Personalized shopping experiences: Using AI and machine learning to tailor product recommendations and provide personalized shopping journeys.

Virtual try-on technology: Allowing customers to experience products virtually before purchasing, reducing returns and improving customer satisfaction.

Social commerce: Leveraging social media platforms for product discovery, purchase and customer engagement.

Digital subscription services

Subscription boxes: Curated boxes delivered monthly or quarterly, offering a variety of products and experiences tailored to specific niches.

Streaming services: Expanding beyond entertainment to include fitness, education and other lifestyle content.

Membership programs: Providing exclusive access to perks, discounts and personalized experiences for loyal customers.

AI-powered businesses

Chatbots and virtual assistants: Providing 24/7 customer support, automating tasks, and enhancing website functionality.

Predictive analytics: Using AI to analyze data and make informed decisions about product development, marketing campaigns and inventory management.

Automated decision-making: Empowering systems to make decisions without human intervention, improving efficiency and reducing bias.

Remote work and collaboration

Virtual workspaces: Creating online platforms that facilitate remote work, team collaboration and communication.

Online meeting tools: Enabling seamless video conferencing, screen sharing and collaborative document editing.

Freelance marketplaces: Connecting businesses with independent contractors for a wide range of services, increasing flexibility and talent access.

Sustainable and ethical businesses

E-commerce for sustainable products: Catering to consumers seeking eco-friendly, ethical and socially responsible products.

Zero-waste initiatives: Implementing practices to minimize waste in packaging, shipping and operations.

Transparency and traceability: Providing customers with information about product sourcing, manufacturing and environmental impact.

Niche market targeting

Micro-influencer marketing: Collaborating with niche influencers who have highly engaged and targeted audiences.

Subscription boxes for specific hobbies: Catering to niche interests, such as crafting, cooking or fitness.

Personalized products and experiences: Offering customizable products and curated experiences tailored to specific demographics or preferences.

Online business ideas FAQ

What are the most profitable online business ideas to start.

Turning an online business idea into a profitable business is not without its challenges, and profitability will depend on many other factors than just the specific business idea you choose. However in general online business ideas with a high potential for profitability include creating and selling online courses, affiliate marketing and dropshipping.

What are the best online business ideas for beginners?

What are the quickest online business ideas to start, how do you brainstorm online business ideas, what is the best online business to start from home, do you need an llc to sell online, explore more business ideas.

Craft business ideas

Beauty business ideas

Reselling business ideas

DIY business ideas

Clothing business ideas

Small-town business ideas

Rental business ideas

B2B business ideas

Business ideas for teachers

Recession-proof business ideas

Kidswear business ideas

Business ideas for teens

Hobbies that make money

Related Posts

How to start a dog walking business in 7 steps

How to price dropshipping products without shortchanging yourself

How to start an eyelash business in 7 steps

Was this article helpful?

How to Start an Online Business in 12 Steps

Ecommerce is more popular than ever. Follow these twelve steps and learn how to start an online business.

Download Template

Fill the form below to download this template

Thank for you submitting the information.

Click below to download template.

Calculating Stripe fees for customer payments is easy with our calculator. Enter the payment amount to calculate Stripe's transaction fees and what you should charge to receive the full amount.

Our calculations are based on Stripe's per-transaction fees of 2.9% plus $0.30.

Calculate how much you’ll pay in Square fees for online, in-person, and manually-entered payments.

Enter your loan information to get an estimated breakdown of how much you'll pay over the lifetime of your loan.

PayPal fees can be confusing. Our calculator helps you understand how much you’ll pay in fees for common transaction methods.

f you've ever thought of starting your own online business, there’s no time like the present. In 2020 alone, more than two billion people purchased products or services via ecommerce stores. During the pandemic, when the appeal of brick-and-mortar stores significantly declined, prompting many stores to close their physical locations, people relied on online shopping to meet their needs. To a large degree, this cultural shift is here to stay.   Whether you’re looking to earn a passive income through a steady side hustle or you’re currently out of work - or even considering escaping the daily grind of a 9-5 to be your own boss instead - starting an online business is a fantastic solution. Continue reading for online business ideas and essential steps to take so that you can build a successful online business.

Online Business Ideas

There are hundreds of ideas to choose from when launching an online business. Some may require more knowledge starting than others. Consider startup costs as well: you'll need to consider how much money you can invest in your business up-front. Here are some online business ideas to spark your imagination.  

• Affiliate marketing
• App development
• Book writing
• Bookkeeping
• Business coaching
• Career coaching
• Clothing design
• Digital advertising
• Dropshipping
• Freelance writing
• Grant writing
• Graphic design
• Handmade goods
• Life coaching
• Marketing consulting
• Online artist
• Online teacher
• Photography
• Public relations consulting
• Resume writing
• Social media marketing
• Software development
• Tech support
• Transcription
• Translating
• Travel planning
• Video production
• Virtual assistant
• Website design

The sky's the limit when it comes to online businesses. If a business idea doesn't exist yet, even better! You can create it.  

How to Start an Online Business

How you start a business online depends on the type of business you plan to launch, among other factors. However, there are certain steps you can take that apply to nearly every online business owner. Below are twelve steps to consider as you pursue launching a successful online business.  

1. Determine your Business Idea

The first step as a new business owner is to determine your startup idea. If you have an idea already, great! If not, take time to do your research. One of the best places to start is discovering a need and then figuring out how to create a product or service that fulfills that need. What problems keep coming up for you or others that haven't yet been solved?  

2. Do Market Research

As you continue to develop your business, take time to do your homework. Poll people on problems and pain points. Do keyword research to see what questions people are asking. Use your network on social media to ask questions, pinpoint customer needs and how you might solve them, and gauge interest.  

3. Identify your Target Audience

It's also important to determine who you're trying to reach with your online store’s product or service. Consider factors like:  

• Marital status
• Content consumption habits

Trying to target everyone is likely to leave you missing the mark. Narrow your focus to a specific target audience. You'll still sell to people outside of your target market, but your audience will become the focus of your marketing efforts, and they’ll be more likely to buy your product.

4. Name your business

Your business needs a name. Choosing a name might be incredibly easy or difficult, depending on your thought process. As an online business, there are three questions you should ask before settling on a name:  

• Is the business name available in your state?
• Is the website domain name available?
• Is the username available on social media platforms?

5. Develop a Business Plan

Create a comprehensive business plan that walks through your entire business idea and business model. Components to address in your business plan include:

• A mission statement or business objective
• A description of your ecommerce business
• A description of your product or service
• A sales plan
• A marketing plan
• Business management strategy
• Financial plan

Having a solid business plan helps you create clear goals and objectives for your business and how you plan to achieve them. A business plan also comes in handy if you ever decide to add investors. Your business plan doesn't have to be perfect. Write it now and refine it later.  

6. Make it Legal

This step may not be as fun as others on the list, but tackling all of the legal aspects of running a small business now will make your life much easier later on.   First, you need to decide on your business structure . Options include a sole proprietorship, a partnership, a Limited liability Company (LLC), or a Corporation. The structure you choose determines the legal requirements you must meet.   Like any business, you may need to online business and file necessary legal and tax documents accordingly. Check to see if you need a permit or license to operate your business. Check local, state, and federal tax guidelines to make sure your business meets requirements. Depending on your business structure, you may need to file for state or federal ID numbers.  

7. Sign Up for a Business Bank Account

It’s vital for every business owner to sign up for a bank account dedicated exclusively to their ecommerce business’s funds and expenses. Having a business bank account is vital to business management, from bookkeeping to taxes and everything in between. It’s much easier and more time-efficient to run your online business when you have a dedicated place to store this information.  Speaking of taxes, a business bank account will help you find deductions in your finances much more easily. Plus, you’ll limit your chances of getting audited. Finally, having a business bank account will make your small business look more legitimate and professional.   Not all business banking platforms are created equal, so it’s important to find one that works for you and your small business. Many banks charge hidden fees, and they may even have minimum balance requirements. You’ll also want to make sure you choose a banking platform that will connect with your payment processor or ecommerce platform such as Shopify , Amazon , Ebay , or Etsy . Novo, for example, charges no transaction fees and has no minimum balance requirement. Plus, it’s incredibly easy to sign up. Create an online business banking account with Novo . Novo is a fintech, not a bank. Banking services provided by Middlesex Federal Savings, F.A.; Member FDIC. 

8. Build a Website

Since you're launching an online business, take time to create an online "home base" for your business. Social media and email marketing are great for getting the word out, but someone else owns those platforms and can make changes at any time that could affect your business. Having a solid website gives you a place online to direct customers to and sell your products or services.   You can hire a web designer for your ecommerce website, or you can do it yourself. Spend time creating compelling copy that clearly communicates your vision and answers your customer's questions and objections. If your website includes other content, try to optimize it to draw more traffic towards your site. Plus, make sure to keep the domain name simple so that potential customers can find you easily.  

9. Create a Marketing Plan

Your business also needs a marketing plan . How do you plan to market your business to sell products and services? As an online business, your focus should stay online, using social media, email, and video to market your business. Think about your target audience and how they consume content online. Focus on the platforms they use regularly. If their free time is spent primarily on Instagram, don't pour resources into Facebook. Instead, create visually stunning content in line with your brand to engage with your audience.  

10. Learn about SEO, or Search Engine Optimization

With any online business, it’s essential to optimize your website, social posts, and/or product listings for organic search. There are significant SEO opportunities for an ecommerce business since you’re primarily focused on online marketing. When you optimize your website for google search, your aim should be to get as many potential customers to visit your pages as possible. SEO doesn’t stop there: consider whether you have any other platforms you can optimize. For example, you may sell on ecommerce platforms such as Etsy , Amazon , Shopify , or Fiverr. Or, you may want to consider optimizing your posts on social media such as Instagram, Youtube, or TikTok in order to increase brand awareness. Where you choose to prioritize search engine optimization will depend on whether you’re or using your own website, an ecommerce platform, or social media to sell goods and services. As a new business owner, leveraging SEO is essential to growing your clientele and sourcing new subscribers, clients, or buyers.  

11. Launch Your Online Business

At some point, you'll need to channel your inner entrepreneur and finally launch your business. While there's no physical storefront to open, your online business still deserves a proper launch. Create a marketing strategy around your launch to get people excited about your products or services. Think about how you can use your email list, social media, and advertising to draw in the right people to your business.  

12. Evaluate and Adjust

Once your online business launches, it's time for the real work. This is when you discover any issues with your business, website, products, customer service, marketing, and other parts of your business. How you respond to those hiccups may determine whether your business thrives or not. Continue to get feedback from customers so you can optimize your ecommerce business for success.   Launching an online or ecommerce business can be time-consuming, and even difficult to navigate at times. At Novo, we aim to make it easier than ever to be an entrepreneur and a small business owner, with an abundance of information on our blog and a customer support team who’s always willing to help. Check out some of our other blog posts if you have any other questions. Happy selling!

All-in-one money management

Take your business to new heights with faster cash flow and clear financial insights —all with a free Novo account. Apply in 10 minutes .

Sole Proprietorship vs. LLC

Do i need an ein for my llc, a complete overview of business structures, spend less time managing your finances.

Take your business to new heights with faster cash flow and clear financial insights—all with a free Novo account. Apply online in 10 minutes.

More Articles On 

Starting a business, 5 benefits of hiring your first employee, sole proprietorship vs. llc: a complete overview, 4 business lines of credit for startups.

Home > Business > Business Startup

The Complete Guide To Starting An Online Business

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure .

Starting a business is sometimes scary and almost always challenging. It might seem overwhelming at first, but that is completely normal. And we owe you a massive congratulations. You have an idea good enough to share with the world, and that’s a big deal! You’ve officially gone further than most hopeful entrepreneurs. You’ve made the decision to get online and figure out how to turn this idea into a money-making business. So, let’s talk logistics. 

When I first started my own business, I panicked over taxes, finances, and marketing. I felt so behind that first year because I didn’t have anything figured out before launching my site. Then, when I did launch, I had to check all these boxes while I was knee-deep in the stress of maintaining my business. I had no idea which holes I hadn’t filled until they imploded and quadrupled my stress, since I had to put out fires that were completely preventable. 

To help you avoid the same mistakes I did when I launched my business, we've put together this guide to starting your small business online. Read through our eleven steps below to officially start your business off on the right track.

How to Launch a Small Online Business

• Vet your idea
• Identify your audience
• Choose your business name
• Write your business plan
• Sort out your branding
• Build your website prototype
• Test and validate your product
• Nail down your processes for delivering your product
• Make it legal
• Deal with your finances
• Launch your business

1. Vet your idea

First things first: you gotta vet your idea. 

Before jumping in head first, you need to be 100% confident (or at least 90%) confident that your idea is worth it—worth the time, sacrifice, stress, anxiety, frustration, and ego hits. 

It’s worth remembering that no matter what type of business you own (or how good your idea is), you’ll definitely experience ups and downs within the first 10 years. Some of these ups will be sky-high, and some of these downs will be depressingly low. 

But if you believe in your idea enough, you will persevere—you can absolutely come out the other side with an awesome business, which is an amazing way to spend your time and earn a living. On the other hand, if you’re shaky about your plans, this will be a tricky first decade for you. To make sure you’re on the right track, let’s talk about how to vet an idea:

While vetting your business idea, ask yourself these five questions: 

• How big is your potential audience? Are enough people interested in this type of product or service that you have a stable audience for sales? 
• Is your product or service something customers buy once and move on? Or is there a chance for building a repeat customer base? 
• Is your business idea going to be a passing trend like low-rise jeans, or does it have a long-term possibility like pencils? 
• What is your competition? For instance, if you are setting up a fry bread cafe, are there other fry bread cafes in the area? If there are, what unique element will set your business apart from the competition? 
• Will your business have any legal issues or limitations? For instance, are you creating something with strict regulations that make it trickier to market? Are you passionate enough about your idea that you’re willing to deal with the ups and downs and chaos of starting a business?

Once you’ve vetted your idea by asking yourself the questions above, getting advice from people you trust, and even speaking with an accountant or business banker about your business’s viability, it’s time to move on to the fun stuff—like choosing a name for your budding business.

By signing up I agree to the Terms of Use and Privacy Policy .

2. Identify your audience (or your target market)

Arguably, the most ignored aspect of building a business is identifying a specific audience. A lot of fresh entrepreneurs hesitate to hone in on one demographic because they believe their product or service can and should help everyone. Depending on the product, that might be true—but it still creates a watered-down, generic brand that doesn’t catch anyone’s attention of anyone. 

Our advice? Don’t fall for the trap of thinking everyone is your audience. There’s no way you can market to everyone and still have a unique brand. 

In contrast, if you are clear on who you are selling to, then you will attract people who actually want your product—which means your business is likelier to last. 

To take this a little further, remember that the best brands are aspirational. In other words, while you should start with the people who want your product, you should eventually expand into finding people who want to want your product. This means you will inherently cast a wider net than just your target market—but you will not catch much of anyone without a target market. Start there.

If you can really hone in on exactly who your dream customer is, you then know how to market your product to them. A good exercise to do here is to write your dream customer’s profile or buyer persona: 

• What is your ideal customer’s name? Age? Occupation? Hobbies? 
• What food do they like? What food do they dislike? 
• Do they have a family? 
• How much money do they make, and how much disposable income do they have? What are their hopes and goals? 

Now, ask yourself: Does a person like this actually exist? If so, now you know which social media platforms to target, where to buy ad space, and what tone your advertising should take. 

Having a hard time answering the questions above? Start by identifying who is not your audience. List the qualities of the person who is not your target audience, and narrow things down from there.

Again, you can have more than one target audience, but you should try to be as specific as possible for each one.

3. Choose your business name

Choosing a business name is where the fun starts. For one thing, your business’s name is the first point of contact between your business and your consumers. It also gives customers the first glimmer of your personality and is the place where your branding will shine. 

Remember, your name is also how the legal world will note your business. It also helps Google determine how to position your website when someone searches for your product or similar product on the internet. If your name is confusing, long or even too similar to other business names, you might be positioned at the bottom of the search results page. 

In other words, your business’s name is important. 

When it comes to business names, entrepreneurs tend to overthink, overthink, and, overthink some more. Sometimes, it feels like the trickiest part of starting a business, so here are some tips for figuring out the perfect name.

Keep it simple and short

Shoot for one to two words. You don’t want the name to be a chore for your customers to remember. Make it as easy as possible for your customers to think only of your service or product when they hear your name. You also want the name to fit neatly on a price tag or as a hashtag (always keep that social media marketing in mind)

For a good example of a short, simple brand name, consider Macintosh computers and Apple products. When someone says the word “apple,” most people now think of the computers before they think of the fruit. It’s a simple name, but with excellent marketing, the company completely co-opted the fruit.

Dare to get personal

Don’t be afraid to think of something quirky, weird, and maybe even a little kooky. For instance, many small online clothing businesses include the name of the owner’s grandmother in the title, or maybe of the owner’s children who inspired the clothing. 

Or if something from your hometown (or even a particular food) means something to you, consider including that as part of the name. This type of personality flair makes marketing the founder’s story even clearer (read: makes you more marketable). It’ll also provide an easy framework for storytelling within your marketing plans. 

These personal details will also help customers feel a sentimental connection to the brand. Sentimentality is an effective tool for building loyalty.

Be original

Make sure there are not other companies filed under the same name or an adjacent name.  You don’t want to confuse your potential customers or investors, and you also don’t want to confuse Google, which might pull up your company’s name and location while filling in product information from a completely unrelated company that happens to share your business’s name.

Search domain names, URLs, and social media handles for your would-be business name. Don’t forget to simply Google the name either. If you are dead set on your chosen name, consider tweaking it a little just to set it apart.

4. Write your business plan

Your business plan is a structured document that gets all your brilliant ideas down on paper. You’ll show it to investors (like angel investors or traditional lenders like banks) to demonstrate that your ideas are worth investing in. While you can modify your business plan from year to year, try to think about it as your business’s foundational document—this is how you design the path to making your dream work. 

You can create your business plan as early or late as you want before launching your business, but I highly recommend doing this early because it will reveal any flaws in your idea. The plan itself might feel redundant, but don’t speed through this. Consider it a proposition for the world to take your idea seriously.  

Executive Summary

This is your elevator pitch. Simply sum up what your business is, how it will function, and what success you anticipate. It should be brief and to the point. 

Company Description

This section should be a detailed description of what problems your company solves. It should also focus on who your company is serving and how you are serving that population.

Market Analysis

Who is your competition? Your investors will want to know you’ve done the research to find out that yours is a good idea, or that there is even a demand for this service or product. Along with showing that there is competition, this section of your business plan should point out what the competitors are doing better than you—and what you plan to do better than your competition.

Management and Organization

What kind of business is this? Is it an LLC, INC or DBA? How big is your business, and what is its structure? Most any business structure is fine—but remember: remember...stay away from pyramid schemes. (We say this mostly because they’re pretty similar to illegal pyramid schemes, but also because they can take advantage of women and marginalized populations.)

Products and Services

What exactly are you selling? List out each product, including each variation of your main product or service, as well as your pricing. Keep this portion of your business plan as clean and organized as possible (a spreadsheet will likely be a useful tool here). You will probably add to this list as you launch your business and continue to grow.

Marketing & Sales

How do you plan to let people know what you are selling? Many business owners use social media, local newspapers, radio ads, billboards, or even a combination of everything. The point is that you need to have a plan. 

Another angle to consider is what medium your audience primarily uses. For instance, if you’re focusing on a product that primarily serves older communities, you’ll want to focus on Facebook advertisements. If you’re focused on a younger population, TikTok ads will probably serve you better. Consider how you can use your audience’s preferred same media to get your message across. And what sort of posts or commercials will you create that both fit your brand and speak to your dream consumer? 

Funding Requests

Outline your funding requirements. This is where you get specific on how much you need and how each dollar will be spent. It’s also where you explain the lending and investment terms you would like and whether you are looking for debt or equity. The more specific you are, the better. Answer basic questions like how long you’ll need funding and how exactly you’ll use it. Most importantly, be overly detailed and incredibly tedious with this information—investors prefer more information when making a decision about whether or not your business is worth their time and money.

Financial Projections

Because you haven’t launched your business yet, this is where you will keep track of your monthly and/or quarterly projections. Throw in graphs, charts, and anything else that will tell your financial story as easily and quickly as possible. This section can be updated and added upon after you launch, but you should definitely keep track of your financial projects throughout the life of your business. Set routine goals to keep yourself motivated and on track.

Keep your business plan close by and allow it to remain a living document as you grow and learn new things. Even if you never end up presenting it to anyone, it will keep you focused and aware of when things are not lining up for you.

5. Define your brand identity

Last year, I taught a business class to high schoolers., These were Gen Z brilliant students who knew the internet forward and backward. They used the word “branding” casually, but they didn’t quite understand the ins and outs of branding a company. So we did what I like to call “the Starbucks exercise.”

I asked them to get out a piece of paper and write their answers to my questions: If Starbucks were a person, what gender are they? Do they smoke? What age are they? Do they have a family? A partner? Kids? A dog or a cat? What kind of outfit is Starbucks wearing? 

The majority of students had the same answers. To them, Starbucks was a white middle class lady who used to smoke cigarettes. She is a straight cis female with a couple of kids and a cat. She is stressed and she wears yoga pants a lot. 

These students were all from different homes and all had different relationships with the coffee brand— but they all had the same general understanding of what this brand was. And that’s the power of strong, consistent branding. 

If you can create a set understanding of what your company is if it were a person, you are golden. Creating a brand like this means you know exactly who you are marketing to. And having such a specific focus also means that you can attract the right customers. You will know which aspects of your company to negotiate in order to attract your target audience and expand from there.

What gender are they? Do they smoke? What age are they? Do they have a family? A partner? Kids? A dog or a cat? What kind of clothes do they wear? What is their income bracket? What type of music do they listen to?

Another helpful exercise is to try to describe your company with one word. Examples include: sleek, economical, efficient, retro, conscious, powerful, and rejuvenating. Practice this with your own business, and then make branding decisions based on that word. 

Now that you have an understanding of what your brand is, consider your unique selling point, words, colors, and logo.

Figure out your unique selling point

What makes your brand different from other brands? Why should people choose your service or product over others? Is there an emotional reason (for instance, you’re a local, naturally sourced brand), a practical reason (maybe you’re more affordable or offer higher quality products), or a combination of both?  Frankly, if there is an emotional pull, run with that—people love an emotional connection to the product they’re buying.

To put it simply, think about your origin story and what YOU bring to the table. Then go from there.

Colors are important! They should work together to make a good story. They should not be in a contest with each other. If you look at your branding and feel confused or disturbed, it means that the colors are not doing you favors. 

Not sure what we mean by that? Well, there is an area of study called color psychology. This is how our brain responds to certain colors. 

For example, yellow is a trigger for discomfort and red is a trigger for hunger, which is why most fast food places use red and yellow in their branding. These colors are intended to inspire patrons to come and eat a lot (red) and then leave quickly because the yellow is so glaring. Blue is calming which is why most therapy offices paint their walls blue. 

Consider what emotions you want your clients to feel and Google which colors best make that happen.

Red - enhances human metabolism, increases respiration rate and raises blood pressure; associated with energy, strength, danger, war, determination, passion, desire, and love -- it attracts more attention than any other color

Green - slows human metabolism and has a calming effect, associated with tranquility and calmness, symbolizes growth, freshness, rebirth, fertility and is associated with nature (all things organic). 

Blue - Peaceful, honest, compassionate, authentic and sympathetic 

Brown - reserved, dependable and resilient 

Yellow - joyful, happy, intellectual, a lot of energy, stimulates mental activity and muscle energy, can bring feelings of anxiousness when overused, and is definitely an attention grabber. Commonly used to mean loyalty and in other settings cowardice. 

Pink - calming and vulnerable. Signifies gentleness and youthful innocence, very sweet and tender feelings

Purple - power, nobility, luxury and ambition, wealth and extravagance. Reminds mystery, creativity, independence and magic 

White - signifies safety and cleanliness. Reminds of purity, light, faith, innocence and goodness

Black - power, death, formality, fear of the unknown, often feels negative and reminds of grief

Color theory also tells you which color combinations are most pleasing to our eyes. A fun resource is the Adobe color wheel . This site allows you to jump in and look at different combinations of colors that work within these theories of which colors are most compatible.

This is where you get to tell your story. Use words that fit the tones of the colors you choose (or vice versa). Words like sleek, organic, fresh, and honest all feel good with greens, light pinks, and whites. Words like powerful, strong, and forthright match the tones of reds and blacks. Consider which words best describe the mood you are trying to convey.

Unless you have a design background and are good with graphic design, consider hiring someone else to design your logo. Before hiring someone, your job is simply to figure out a basic idea of what you want. This will require you to look at different branding, websites, and fonts to think about what really resonates with you. 

When I was trying to sort out my own branding, I came across an Instagram profile that posted old Russian products with pre-1990 branding. My family comes from Eastern Europe and many of my family members speak Slavic languages, so seeing these unique logos and fonts felt familiar to me. I decided to hire a designer who created a font that could have come straight from old cheese cans from Moscow 1955, something with a Slavic touch and retro vibe. You never know where you will find inspiration.

• Old branding. Look at old magazines or old boxes and just study those fonts and how the logos were made.
• Notice t-shirts. 
• Whenever you find yourself in a waiting room or watching tv, jump on Pinterest and create different boards of ideas or tones.
• Start following different designers on social media. A popular one is Aaron Draplin, and from him you should be able to find an entire community that posts different design and logo ideas. This should inspire you as you figure out what you want. 
• Album covers. Go to a record store and sort through different old school album covers. You will see some of the best branding there has ever been. 
• Instagram, Instagram, Instagram. We love to hate it, but if you tap into the design community, you will be blown away by the options. 
• The grocery store. Andy Warhol found art in advertising and sold his Campbell’s Tomato Soup renderings for millions of dollars. He described the soup can as brilliant art and branding. Go to the grocery store, pretend to be Andy Warhol, and look for art in the mundane.

6. Build your website

Whether you’re offering a newsletter or a physical product, you need to start creating a site so you can fund your business and find customers. 

To start creating your ideal website, start by asking a few key questions. What is the purpose of your site? Are you selling or just giving information? Does your site include a call to action like signing up for a newsletter or service? Or do you need an e-commerce site to collect credit card information and shipping? 

A ton of different website building platforms are built for small online business owners like you. With services like Wix , Squarespace , and Weebly , you can create a site and keep it dormant before launching for testing. 

Not sure how to build a website from the ground up? Find other websites that are doing similar things to you and follow their lead. It is okay to gain inspiration from multiple sources. (Just don’t copy and paste an entire site. Plagiarism will not go well for you.) 

Start simple. You don’t have to have a perfect product right away. Create a basic website, then have a friend go through it and tell you what they would love to see or use. 

As you start creating your site, Just make sure you have these basics: 

• A site map 
• High-quality images 
• A call to action on each page (“sign up for our email,” “click to purchase,” etc.)
• A contact page

You’ll also want to use proper SEO ( search engine optimization ) for any blogs and sites you create. If you’re not sure what that means, no worries—most website builders include some sort of SEO recommendations that will help optimize your content. 

SEO is an acronym for “search engine optimization.” It is the method in attracting a higher quality and quantity of traffic to a site. 

The goal of SEO is to make it easier for Google to recognize what your site pages are about and then help users find the best solutions to their needs.

• Figure out where your site stands in terms of Google rankings. Use the Google toolbar or other monitoring tools (there are a lot). 
• Use keywords or phrases organically throughout your pages. Use keywords that people might be including in their searches. Feel free to Google your topic and see what other people are posting or searching. 
• Include these search terms in your URLs. 
• Attach descriptors to your images. 
• Use internal links to guide users to another page on your site. 
• Link to other sites or the site you are sourcing information from. 
• Make sure that your website is updated regularly and actually has high-quality information.

7. Test and validate your product

Test your product.

Before launching and advertising, you must test your product and see if it is actually meeting the needs it is setting out to meet. You can do this in the form of focus groups, which means sending the product to a few choice people who you know will be honest about their impressions. Then you can start sending and giving to others. Find a bigger audience by inviting people from your focus group to pass your product along to their friends and ask for their feedback as well.

Validate your product

Before really going crazy with scaling and production, you must validate the product . This means setting up pre-orders and selling in person (read: starting off small before you buy 6.000 scrunchy leopard print bracelets that will just sit in your garage). Produce a few items and try to sell them. If you can’t move those few, there is no way you will move 6,000. 

Validating your product tests whether your idea actually does have legs and whether you are the right person to move it forward. This can also be done by setting up pre-orders, launching a crowdfunding campaign, or selling person to person. Each of these tactics can act as a thermostat of where you are in meeting a need or want of your dream customer. 

If your product is not a tangible thing and is content– or service-based, start promoting it through advertising. Consider offering a free service to get feedback before you start to sell. See what happens. Once again, if no one bites, it’s time to find another idea for your small business.

8. Nail down your processes for delivering your product

By now, you should have a good sense of your business’s organization, branding, and purpose. Now, it’s time to dig deeper into the nitty gritty part of building a company. 

Let’s start by asking a few questions. 

If you are using an online store to sell a product, ask yourself:

• Where are you going to store your inventory? 
• Would you rather mail each product yourself, or should you outsource via dropshipping ? 
• Who is making your product? 
• Are ethics and sustainability a part of your brand?  
• Do you need design help and how long term do you need the help to be? 

If you are selling a service, ask yourself: 

• Exactly what service are you offering? 
• What are your price points? 
• What size of jobs are you accepting? 
• What are you willing to negotiate with clients? 

Whether you’re selling a product or service, we recommend getting support that can help you save time and money as you hammer out the logistics of running your business. Here are some of the most crucial tools to consider:  

• Accounting software. We live in a wonderful time when there are trillions of options for different accounting apps. Different programs are tailored to different needs and include different price points as you grow. Check out our  list of the best accounting software for small businesses . 
• Email marketing. Email marketing benefits your SEO and builds trust with your customers—potential, past, and current. This is the one chance you have to speak directly with the people you are hoping to impact with your service. This is where you can ask them questions and remind them that you exist.
• Project management. If you are anything like me, you tend to procrastinate and get frazzled when things get off track. Just like accounting apps and software, finding the right project management tool can make a huge difference. We all work differently, so find the tool that makes the most sense for your brain and also your company’s needs.

9. Make it legal

Research licensing and government regulations.

Different states have different laws on what’s legal to sell, where, and how. These regulations can be quite complex, and there may be legal problems if you make a wrong move. 

Go ahead and Google your state laws. If you find any regulations that might affect your business,  definitely reach out to your county officials and they can guide you. If you feel like your business is in a gray area, consider investing in a lawyer as you set up your business.

Pick a business structure

A business structure is integral both for filing your taxes and your own liability.

10. Get your finances in order

Dealing with finances is usually where first-time entrepreneurs start panicking. They have an awesome idea, but they didn’t major in accounting and have no idea what to do about money . 

The first move is to figure out what accounting software you want to use(hopefully you figured that out in step seven). 

Next, we need to draw the line between your personal self and your business self. Your business profile needs to stay distinct from your personal finances.  

How do you separate the two? Just like how you have a social security number, your business needs its own identification number (this is called an employer identification number , or EIN) and bank account. Not only does this make sure you are not going to get into a jam with the IRS, but setting up a business EIN and bank account helps prove that your business is, well, yours. You will get your business identification number when you register your business with your state. 

Next, you need to get a business bank account and credit card . Open an account that will work best for you, whether that is through using a high yield savings account or an account with limited fees. Make sure that you are checking your credit card statement and your bank account weekly so you can stay on top of cash flow. 

Go to your bank and speak with someone about opening the right account for your needs. Your business banker will be your best friend—they can offer much better advice on different accounts and their benefits than anyone else. 

Be mindful that most of your money will go quickly in the beginning. You will be spending it on building your inventory and trial and error with marketing. If those startup costs are too big for your pocketbook, consider finding angel investors or crowdfunding . 

Starting at $0/month, Lili offers a checking account with time-saving tax optimization and accounting features specifically built for entrepreneurs.

11. Launch your business

You’ve done it! You’ve gone through all the major steps to get your business off the ground, and now you’re ready to launch. Publish your website and start getting the word out by leaning into social media and other advertising methods-. Using your brand identity and chosen colors and logo, be liberal in sharing your new project with the world to find customers. 

Most importantly, be confident . There will undoubtedly be ups and downs, but remember—you are providing something that people want. You’ve been through vetting and product testing and you know yours is a good idea. Hold onto that while you are weathering these early storms because yes, the initial phases are hard, but you’ve got this! 

Phew, you made it to the end—nicely done! Thanks for sticking with us, and best of luck to you with your small business. We know you're going to do great.

Related content

• 7 Essentials to Know Before Launching a Dropshipping Business
• Cheapest Website Builders of 2023
• 5 Essentials to Know Before Marketing Your Startup
• Best Online Bank for Small Business in 2023

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

5202 W Douglas Corrigan Way Salt Lake City, UT 84116

Accounting & Payroll

Point of Sale

Payment Processing

Inventory Management

Human Resources

Other Services

Best Small Business Loans

Best Inventory Management Software

Best Small Business Accounting Software

Best Payroll Software

Best Mobile Credit Card Readers

Best POS Systems

Best Tax Software

Stay updated on the latest products and services anytime anywhere.

By signing up, you agree to our Terms of Use  and  Privacy Policy .

Disclaimer: The information featured in this article is based on our best estimates of pricing, package details, contract stipulations, and service available at the time of writing. All information is subject to change. Pricing will vary based on various factors, including, but not limited to, the customer’s location, package chosen, added features and equipment, the purchaser’s credit score, etc. For the most accurate information, please ask your customer service representative. Clarify all fees and contract details before signing a contract or finalizing your purchase.

Our mission is to help consumers make informed purchase decisions. While we strive to keep our reviews as unbiased as possible, we do receive affiliate compensation through some of our links. This can affect which services appear on our site and where we rank them. Our affiliate compensation allows us to maintain an ad-free website and provide a free service to our readers. For more information, please see our  Privacy Policy Page . |

© Business.org 2024 All Rights Reserved.

• Search Search Please fill out this field.

Market Research

Business planning, website development, product or service selection, marketing and promotion, is it a good idea to start an online business, can i start an online business with $100, what are different types of online marketing strategies, the bottom line.

• Small Business
• How to Start a Business

How to Start an Online Business: A Step-by-Step Guide

Crafting a Winning Business Plan: Setting Goals and Strategies

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations worldwide and a unique focus on the consumer. Her mortgage expertise was honed post-2008 crisis as she implemented the significant changes resulting from Dodd-Frank required regulations.

• How to Start a Business: A Comprehensive Guide and Essential Steps
• How to Do Market Research, Types, and Example
• Marketing Strategy: What It Is, How It Works, How To Create One
• Marketing in Business: Strategies and Types Explained
• What Is a Marketing Plan? Types and How to Write One
• Business Development: Definition, Strategies, Steps & Skills
• Business Plan: What It Is, What's Included, and How to Write One
• Small Business Development Center (SBDC): Meaning, Types, Impact
• How to Write a Business Plan for a Loan
• Business Startup Costs: It’s in the Details
• Startup Capital Definition, Types, and Risks
• Bootstrapping Definition, Strategies, and Pros/Cons
• Crowdfunding: What It Is, How It Works, and Popular Websites
• Starting a Business with No Money: How to Begin
• A Comprehensive Guide to Establishing Business Credit
• Equity Financing: What It Is, How It Works, Pros and Cons
• Best Startup Business Loans
• Sole Proprietorship: What It Is, Pros & Cons, and Differences From an LLC
• Partnership: Definition, How It Works, Taxation, and Types
• What is an LLC? Limited Liability Company Structure and Benefits Defined
• Corporation: What It Is and How to Form One
• Starting a Small Business: Your Complete How-to Guide
• Starting an Online Business: A Step-by-Step Guide CURRENT ARTICLE
• How to Start Your Own Bookkeeping Business: Essential Tips
• How to Start a Successful Dropshipping Business: A Comprehensive Guide

Oscar Wong / Getty Images

If you want to get into the online business game, it’s a good time to start. The COVID-19 pandemic reshaped online consumer spending, including how people shop online and how they research products.

Today, 76% of Americans buy products online. Furthermore, roughly a third of people purchase items online weekly. From setting up an ecommerce business to offering web design services, there are countless avenues to explore as an entrepreneur.

Below, we’ll walk through each step to building an online business.

Key Takeaways

• When starting an online business, comprehensive market research is critical for identifying your target audience and learning how to resonate with your customers and understand their needs.
• Creating a business plan is an important step for outlining your business goals. It also includes your product description, target market, and financial projections, among other core components.
• Building your website involves setting up a domain name, finding a hosting company, and designing a strong website with consistent branding that allows your customers to navigate it intuitively.
• Choosing the right product or service to sell is essential. It’s important to think about how you’re addressing an unmet need.
• Several digital marketing strategies can be utilized, from content marketing to paid advertising, to help your business grow.

Successful online entrepreneurs study hard in order to have a thorough understanding of their market. This is important for knowing exactly how to reach your target market , because these are the people who will buy your products and drive your business growth.

At its core, market research is about understanding your customers’ needs, pain points, and solutions. It is designed to help your business better meet these needs.

Steps to Conduct Market Research

Market research involves understanding key aspects of your current and future customers. To get a clear sense of your target market, outline the characteristics of your audience—for example, age, location, gender, income, job title, and key pain points.

Once you have identified your target audience, conduct research on the following topics, which will tell you about how they make decisions and how you can better position your business:

• What are the challenges that your target market faces?
• Where do they research a given product or service?
• What are their views on pricing for this product or service?
• What factors influence their decision to make a purchase?
• Who are your competitors?

To put this market research into action, there are a number of different avenues you can take:

• Focus groups
• Competitive analysis
• Brand awareness research
• Market segmentation research

Consider the following questions that may be asked in an interview or focus group to learn more about your audience:

• “How do you search for that product?”
• “How useful was it?”
• “What words do you use when you search on Google?”

When you have completed your market research, identify what you have learned as well as your next steps based on these insights.

Creating a business plan is a key first step for all business owners . It is important for companies looking to secure funding resources. It also serves as a blueprint to summarize your key business objectives and goals.

To write a business plan , incorporate these eight main sections, which are often found in traditional templates:

• Executive summary : This is typically a one-page section that explains your objectives and includes your mission statement, core team, and why your company is positioned for success.
• Company description : This describes what you offer, your competitive advantages, and your business goals.
• Market analysis : This is where you explain your target market, market size, market trends, and competitive landscape.
• Organization and management : Explain who is working on your team and their professional background and experience.
• Service or product line : Describe the product or service you are offering, including any copyright or plans for patenting.
• Marketing and sales : Discuss your marketing and sales strategy. Discuss your pricing, key metrics, and sales plan.
• Funding request : If you are a company looking for funding, here is where you outline the capital you are requesting and where it will be allocated.
• Financial projections : Include projections for your company’s revenue and expenses. Consider including an income statement, balance sheet, and cash flow statement in this section.

A business plan is important because it helps clarify your action points, who you are, and what you offer, all in a coherent template.

Getting your business online is the next key step. In an ever-changing environment, it is important to know the tools, trends, and strategies for building a strong online presence to allow your business to grow.

Registering Your Domain

The first step is registering your name, or your website address. This can be in the form of your business name “.com.” To purchase your domain name, you can go to sites like GoDaddy or Namecheap . If you decide to build your website using WordPress, you will need to use a site such as these to host your website.

Web Hosting Companies

Alternatively, you can buy your domain name at a hosting company. These are companies like Shopify , Wix , or Amazon Web Services , that may also offer tools to build your website and release content on them. 

Website Design

A well-designed website is important for many reasons. Using a website builder, such as Mailchimp or Squarespace , can allow you to choose a theme, customize your pages, create relevant content, and set up a payment page.

Other key aspects of your website design include its functionality, simplicity, and ease of use. Allowing your potential customers to navigate the site intuitively will be key to their experience. Brand consistency—in your logo, colors, and typeface, for example—is also key to creating a unified brand.

Another essential part of website design is its mobile application. You’ll want to ensure that your website runs smoothly on mobile, that images load properly, that the text is legible, and that buttons are intuitive to click.

This step focuses on how to choose the right product or service to sell. At the heart of this choice is the goal of solving a customer’s problem. But there are a number of strategies you can use to identify your product idea.

For example, you might consider analyzing companies with high-profit margins, products that align with your passion, burgeoning trends, items trending on online marketplaces, and/or customer reviews.

With this in mind, analyze how this product will get to your customers. Additionally, you may consider products that are not available in stores in your local market but are offered in communities such as Europe or Japan, for example.

Marketing strategy and promotion is an essential driver of business growth. As the digital landscape evolves, it’s important to have an effective marketing plan that resonates with changing consumer preferences and needs.

Here are questions that companies can consider as they create their marketing strategy, navigating today’s environment:

• Impact, value, and growth : What are the goals and key performance indicators (KPIs) that will measure success for your business? How will you explain the value that the business provides to its customers and/or society? Create an “elevator speech”—a 30-second description of what you offer and why it’s special.
• Customer need and brand promise : How does the brand meet a customer’s need through its products and services?
• Customer experience : How will the business deliver the best experiences at each stage of the customer journey?
• Organizational model : How will the business operate to serve the customer with the most impact?

These will help you understand what types of strategies can have real impact.

Types of Marketing Strategies

Consider the following digital marketing strategies that can be used for your online business:

• Email marketing
• Social media marketing
• Paid advertising
• Search engine optimization (SEO)
• Content marketing
• Influencer marketing

Each of these presents a different way to reach your target audience, drive conversions, or build brand awareness, depending on your marketing goals.

You need to determine that for yourself. But before starting an online business, it’s important to assess the time, investment, and resources you’ll need to get it off the ground. While the barrier to entry can be quite low, it’s worth considering your goals and strategies for making it a reality.

However, compared with starting up a traditional brick-and-mortar business, the risks of launching an online business may be reduced due to lower upfront costs such as rent, staff, and materials, among others.

The short answer: yes. While it depends on the type of business you hope to pursue, there are many ways to set up an online business at very little cost. For example, you could offer your services doing freelance work, photography, bookkeeping, or personal training. The primary costs involved include setting up your business website, which can cost as little as $2 to $20 each year with companies such as GoDaddy.

There are a number of digital marketing strategies that online businesses can use, such as content marketing, email marketing, paid advertising, SEO, and influencer marketing. Each of these strategies can be useful, depending on your product and goals.

Starting an online business can be a powerful way to launch a new product or service while reaching a wider audience. With market research, a solid business plan, a strong website, and a digital marketing strategy, you can get started in growing your company effectively. As customers increasingly make decisions virtually, building an online business is vital to any business owner’s success.

Pew Research Center. “ For Shopping, Phones Are Common and Influencers Have Become a Factor—Especially for Young Adults .”

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Write Your Business Plan .”

Ogilvy. “ Getting Future Ready with Marketing Transformation ,” Page 15.

GoDaddy. “ How Much Does a Domain Name Cost? Find Out! ”

• Terms of Service
• Editorial Policy
• Privacy Policy

• Build your business

Business Tools

• Profit Margin Calculator
• Business Name Generator
• Slogan Generator
• Traffic Calculator
• Ecommerce Statistics
• Ecommerce Wiki

Free business tools

Start a business and design the life you want – all in one place.

• © 2015-2024 Oberlo

How to Start an Online Business in 2023

Starting an online business isn't easy. There are so many important decisions to make.  What should you sell ? Who should you sell to? How will you get customers?

If that's not enough, every other week there seems to be a new business trend online. There's chatbots, cryptocurrencies, Facebook ads, Instagram influencers, and many more. What should you pay attention to? What actually matters?

If you want to know how to start an online business in 2023, we've got you covered. In this quick and simple article, we'll take you through how to start a small business online, step-by-step. Consider this as a starting an online business for dummies guide, as we cover everything in plain English and list simple, actionable instructions to help you start. 

How to Start a Business Online (From Scratch)

#1: don't start building yet.

When looking to start a business , it can be tempting to jump into action.

So, if you're feeling the urge to build a website, choose a business name, or create a logo , hold off for now.

If you want to start a successful online business, first, you need a strategy. And steps two, three and four of this article will show you how to create your online business strategy.

#2: Choose a Business Model

When learning how to build an online business from scratch, it helps to know about some tried-and-tested online business models.

Here are six types of online businesses to consider:

• Affiliate Marketing : Promote other business's products and services online, and receive a commission for each sale you make with this passive income idea .
• Freelancing : Provide a service to other individuals and businesses using a skill that you have, such as advertising, writing, designing, or programming.
• Coaching and Consulting : Become a coach or a consultant and sell your expertise, advice, and guidance.
• Information Products : Package and sell your expertise in ebooks, worksheets, templates, and online courses .
• Software as a Service (SaaS) : Create a piece of software or application, and charge users a recurring subscription fee.
• Ecommerce : Use a service like Shopify to set up a website and sell physical products online.

Want more online business ideas to help inspire you? Check out our guide, '25 Small Business Ideas to Make Money'.

#3: Identify Your Target Market

Next, you need to get clear on your target market. In other words, who are you going to serve?

This step is absolutely vital.

As the marketer Philip Kotler once said , 'There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.'

Here's the trick: Make sure you are part of your target audience.

Think about it. If you've been camping your entire life, you'll understand the problems, desires, and language of other campers. As a result, it'd be much easier to sell camping products online. 

Plus, your marketing will be more successful because you'll have a better understanding of how to communicate with other campers.

On the other hand, if you've never been camping in your life, you'd probably struggle – a lot – to sell camping products online.

So, when choosing a target audience, ask yourself:

• What are my hobbies and interests?
• Is there anything that I know a lot about?
• What do I spend most of my time thinking, talking, and reading about?

#4: Find a Problem to Solve

When learning how to start an online business, it's important to note one key thing: all businesses solve a problem.

Plumbers fix leaking pipes. Hollywood movies fulfill people's boredom, curiosity, interest, and the need to escape and relax. Clothing brands help people express themselves and feel attractive.

Here's the golden rule: The bigger the problem you can solve – and the better you solve it – the more money people are willing to pay.

For example, take healthcare services. They solve a big problem, which is why almost everyone is willing to spend a lot of money on it. 

On the other hand, not many people will pay you to stop their table from wobbling. It's not a big problem, and they don't need help solving it.

Bottom line: If you want to identify how to start an online business, you need to find a good problem to solve.

Here are three examples:

• Target market : Fashion-conscious teenage boys
• Problem : The fashion-conscious want to stand out from the crowd without spending too much money.
• Solution : Create a clothing line that's flamboyant and budget-friendly.

• Target market : Marketing managers at multinational software companies.
• Problem : Businesses need to drive traffic to their websites.
• Solution : Write articles that rank on the first page of Google to drive traffic.
• Target market : Working Moms with young children.
• Problem : Many moms want to work out regularly, but they don't have much time.
• Solution : Create a time-saving fitness program and schedule.

How can you find a problem to solve?

• Join Facebook groups and online forums and ask people what they need help with.
• Use Google Keyword Planner to find out what people are searching for.
• Find successful online businesses and identify the problem they solve, then look for ways to do it better.

#5: Analyze The Competition

Anyone learning how to open an online business shouldn’t sleep on competitor analysis .

Analyzing your competitors helps you stay on the cutting edge of what’s working in your niche, identify successful tactics and new trends, and anticipate shifts in the market. It also helps define your messaging, positioning, and overall business strategy.

So how do you conduct a competitive analysis? Here are some tips: Subscribe to your competitors’ blog

• Buy a product they sell
• Abandon a product in their shopping cart
• Sign up for their newsletter
• Follow them on social media

While taking these measures, make sure to document your findings with notes on each approach. You want to be able to find relevant insight when you need it.

By analyzing their customer experience and looking at how they engage people via content, you can identify tactics that your competitors are using to drive sales. 

Pro Tip: Consider doing a SWOT analysis to accompany the findings from your research. It’s a blueprint that leans into your competitors’ strengths and weaknesses to define areas of improvement. To learn more about this tactic, check out our guide, “ Everything You Need to Know About SWOT Analysis .”

#6: Cover Your Legal Bases 

Any business you start must be properly aligned with the laws and regulations in your region. So make sure to read up on online business legal requirements when starting a new internet business. 

Just some of the legal aspects you’ll need to consider include:

Business structure

Register as an LLC or sole proprietor for online business? You can research and decide on your own, but it pays to get input from a tax specialist.

Licenses and permits

Depending on what type of business you start, you may need a license to operate it. This varies depending on where you live, so contact your local state department to find out more.

Tax obligations

Most online business owners are required to pay income tax. Additionally, you might have sales tax obligations if you sell products to consumers in certain countries. So before starting your business, consider speaking to an attorney to learn about the applicable taxes and the list of online business documents you’ll need to file them.

Copyright, patent, and trademarks

You’ll want to cover these legal elements to avoid trouble down the road. For example, registering your trademark will prevent others from using your brand name, saving you the hassle and cost of rebranding. 

#7: Select Your Sourcing Strategy 

If you’re interested in starting an online ecommerce business, you’ll need to find reliable and trustworthy sources of inventory.

There are several ways to do this:

• Search for product manufacturers on websites like Alibaba or directories like Kompass , Sourcify , and ThomasNet. 
• Discover dropshipping suppliers on platforms like DSers .

The last option is highly accessible and gives you a chance to start your business without making a huge upfront investment. 

With dropshipping, your product supplier ships and fulfills an order only after a customer has made a purchase; they handle the storage and logistics part of the business while you handle marketing and customer support.

Check out this list of the best dropshipping suppliers to find valuable partners you can count on for order fulfillment. 

#8: Set Up Your Payment Methods

You’re almost there! Now is the time to decide how your business will accept payments and how you as business owner will receive payouts.

There are several online payment options available to you. The most popular ones include accepting credit cards, PayPal, Apple Pay, and Google Pay.

If you’re planning to use Shopify to start an ecommerce business, you can activate the provider’s integrated payment solution called Shopify Payments . It sets you up to accept all major payment methods and comes with 0% extra transaction fees.

For a service-based web business like freelance writing, be sure to check out Transferwise, Payoneer, Stripe, and 2Checkout.

Regardless of the payment method, you should be able to set your payout schedule. You can choose to receive your money daily, weekly or monthly — depending on your preferences when it comes to cash.

#9: Build Your Sales Platform

Once you've identified your business idea and covered your legal bases it's time to build your platform.

Well, if you plan to start an ecommerce business, build a website with Shopify and then find products to sell with DSers.

If you plan to start freelancing, coaching, or consulting, Shopify has the option of plugging in many popular tools like Digital Downloads to sell digital products online , ReCharge to sell subscriptions online, and SendOwl to sell videos online. 

Keep things simple.

At this point, your business is still in the realm of theory. So try not to invest too much money, time, or energy into building a perfect website.

Instead, test your business idea and make sure it works before you invest.

Eric Ries , the author of The Lean Startup, said, 'We must learn what customers really want, not what they say they want or what we think they should want.'

#10: Choose a Marketing Method

When you’re ready to start promoting your online business, you need to choose a marketing method.

There are many different online marketing methods out there. However, when it comes to learning how to start an online business, some are better than others.

Here are four online marketing methods that you can use to land sales relatively quickly:

• Social Media Marketing : Use social media to create and share content, engage with your target audience, and drive traffic to your website to land sales.
• Direct Outreach : Reach out to individuals at companies to pitch your services .
• Paid Advertising : Advertise on platforms like Facebook , Instagram , Google , and YouTube to increase brand awareness and drive sales.
• Influencer marketing : Team up with influencers to promote your products directly to their existing followings.

Summary: How to Start an Online Business?

Wondering how to start an online business in 2023? Here are 10 steps to starting an online business:

• Create a good business strategy before you start building things.
• Choose an online business model that suits your skills, interests, and preferences.
• Identify your target market – and make sure that you are part of it.
• Identify a problem that your target audience has, and find a way to help solve it.
• Study your competitors to identify opportunities for improvements.
• Fulfill the legal requirements, including getting a business license.
• Choose a sourcing strategy that streamline your order fulfillment.
• Set up your payment gateway and payouts to collect and receive payments. 
• Build a basic sales platform to test your business idea.
• Choose a marketing method and start promoting your business.

Finally, it can take a while to learn how to start an online business successfully.  So don’t worry if your first online business doesn’t take off immediately. Many of the most successful entrepreneurs failed multiple times before achieving success.

As the co-founder of Apple, Steve Jobs, once said , “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

Bonus: Additional Resources to Help You Build and Start Your Online Business  

• How to Build Your Own Brand From Scratch in 7 Steps
• 9 Best Shopify Tools for New Entrepreneurs
• How to Get Free Media Coverage for Your Business
• Decoding Product Life Cycle Stages (And Optimizing For Them)
• 15 Ways to Increase Social Media Engagement Quickly
• What You Need to Know About Pricing Before You Launch
• Ecommerce Shipping Solutions: Guide to Ecommerce Delivery
• Product Page Tune-Up: 9 Timeless Ways to Increase Conversions
• 10 Tips on How to Handle Customer Complaints
• 9 Ways to Earn Customer Trust When You Have Zero Sales

100 Best Online Business Ideas for Beginners

Darren DeMatas

May 20, 2024

[show_reviewed_by_link]

In addition to receiving commissions generated through affiliate marketing, we are able to fund our independent research and reviews at no extra cost to our readers. Learn more.

It’s easier than ever before to start an online business , even without any formal education or business experience. 

If you’re looking for a list of online business ideas for beginners, I’ve got you covered. 

Nah, we’re not talking about little side hustles here. Although, you can make legit money online with a side hustle. 

In this post we’re diving into viable businesses that allow you to be your own boss.

I’ve marketed websites professionally for almost two decades. In the last ten years, I transitioned to full time online entrepreneurship. Over the years, I’ve learned what types of businesses work well online and those that don’t.

I currently have two affiliate businesses, a B2B ecommerce startup and I co-own a marketing agency . Though that’s where I am now, that came on the heels of failure. 

In the beginning, I had a wholesale retail brand with a partner. We found that we were selling other brands at such a low price to compete that we slowly killed our profit margin. You won’t find wholesale or retail arbitrage on this list.

Without further ado, let’s jump into these businesses that anyone can start and run from home.

1. Start a Blog

Even if you don’t consider yourself a tech whiz, you can start your blog with little to no website design experience. If you know how to monetize it , you can build your blog into quite a lucrative source of income. That doesn’t mean you can build a blog and expect money to come in overnight. 

You must create content consistently and develop a way to sell something through the blog, whether it be sponsored posts, coaching services, ad space through networks like Google AdSense, affiliate products, or even digital products that you make yourself.

All you need to get started is web hosting and a domain.

It’s a pretty simple business model. The more quality blog posts you produce, the more revenue you can make. As long as you are able to build links to your blog.

The most successful blogs tend to be what many call a niche blog . By focusing on one core area of content you are passionate about, you’ll be able to attract more targeted readers to your blog posts, who are likely to buy the products and services you recommend.

Take for instance my friend, Adam Enfroy . He’s a digital marketer turned blogger on pace to hit 7 figures with his blog.

2. Sell Feet Pics Online

It sounds weird, sure, but selling feet pics online can be a lucrative venture. You don’t have to have “pretty” feet to get started, since there are a ton of niches to work with. And you’re not limited to selling to people with foot fetishes – you can sell to stock photo sites and marketing agencies, too.

3. Start a Subscription Box

Subscription boxes are everywhere you look these days, it seems so why not take a piece of that pie for yourself? No matter what you’re interested in, chances are there is an ecommerce subscription box service out there for it. Think about Dollar Shave Club , Loot Crate , Bawdy Bookworms , and Hunt a Killer . All of these are monthly subscription services that cater to entirely different audiences.

Bawdy Bookworms launched with a quarterly box, but added a lower cost monthly option to its business model. In less than one year, Bawdy Bookworms was able to double its sales by adding a smaller, more frequent option for its customers.

To boost your earning potential even more, you can open a separate online store where you sell past boxes or items that were in past boxes. It’s a great way to get rid of overstock and capture customers who aren’t ready to commit to a full subscription.

Want a sales team out there working for you without having to pay them a dime until they make a sale? Start your own affiliate marketing program so that others can promote your products and ideas.

4. Start an Advertising Network

If you have a group of niche blogs with decent traffic, you can sell ad space. Once you have a decent number of advertisers participating, you can invite other website owners and bloggers to join your advertising network to earn money with ad revenue.

5. Affiliate Marketing

As an affiliate marketer , you earn a commission when you promote someone else’s product. You can do this with information products like ebooks, video series, membership sites, etc., you can earn up to 50% in commission sales, and there are relatively low barriers to entry. You can become an Amazon affiliate and earn with the Amazon Associates program. To be successful, you need a knowledge of SEO in copywriting, but that is relatively easy to learn with a bit of research online. 

 Affiliate marketers often use various marketing strategies, including SEO, social media, frequent blogging , and pay per click ads to generate traffic and sales. If you’re not familiar with any of these, it can be a good idea to hire an SEO consultant to help you as you are starting an online business. This way, you can take your time as you learn the skills yourself.

If you’ve got an idea, chances are there is a business online already that you can use to make money with their affiliate programs. Once you get one business up and running, you might want to explore other affiliate marketing programs in different niches to increase your earning potential.

6. Ad Management 

Take a look at all of the local businesses in your area. Chances are, the majority of them would love to get more customers but don’t know how to do it. You come in and help them work on Facebook Ad or Google Ad campaigns to increase their business. Many small business owners are willing to pay for help learning about and managing pay per click ads.

7. Digital Marketing

As digital content and digital marketing demand continue to grow, many businesses can’t afford a full digital marketing department. As such, they reach out to digital marketing firms. Start your own just by taking some free online courses on digital marketing.

8. Search Engine Optimization

SEO is a crucial part of bringing people to your website online. It’s what helps you rank better in search engines. In an SEO consulting business, you analyze websites and give webmasters feedback on what they can do to improve their rankings. Keep in mind, however, to be a successful SEO consultant, it’s about more than just throwing keywords in the right places.

9. Lead Generation

Businesses are always looking for new leads because they are the lifeblood of business. When you work as a lead generator, you match customers to potential companies they would like to work with to solve their problems.

10. Social Media Management

If you love Facebook, Instagram, and various other social media platforms, a social media management business may be the answer. If you’re good at creating content and engaging with your audience, you can work as a social media manager to help other businesses do the same. Thanks to scheduling tools, this business is great for scaling. 

11. Become an Influencer

Whether you become an Instagram influencer or use another platform like YouTube, you can use your status to earn through sponsored posts, advertising campaigns, events, and more. Many businesses use influencer marketing to reach their ideal customers. With sites like:

• SocialBakers

You can be connected with businesses who want to spread the word about their products.

12. Start a Podcast

Like blogs, podcasts can be a great income generator. As your podcast grows, you can offer paid sponsorships as well as selling your own products and services. With podcasts, you’ll earn your listeners’ trust, which makes it more likely they will purchase whatever you’re offering.

Research shows the number of Americans listening to a podcast every week has grown 120% over the last five years . 90 million listen to a podcast monthly.  

To start a podcast, you don’t need any expensive or fancy audio equipment. It helps to have the episodes transcribed for accessibility and content marketing purposes.

John Lee Dumas, creator of the Entrepreneur on Fire podcast earns more than $250,000/month podcasting.

13. Start a Podcast Network

Let’s say you liked the idea of starting a podcast, so you’ve got one now. You can expand on that business idea to create additional podcasts until you have a complete network. Invite other podcasters to join your network, too. You’ll get increased visibility and can build an income by selling ads.

14. Start a Voiceover Business

All videos and ads need voiceover work. As long as you have a decent microphone and basic sound editing skills, you can produce quality recordings. You’ll be able to find work with independent production companies, ad agencies, and more.

15. Sound Editing and Post-Production

If you can use editing software, you can build an online business helping others make music and videos that sound great. You can edit podcasts, audio tracks for videos, master music, etc. 

16. Online Video Production

Videos are a great marketing tool, and if you can master that type of content creation, you’ll have no shortage of clients to work with. Combine it with social media management, and you’ll be that much more marketable.

17. Virtual Assistant

Virtual assistants (VAs) help with administrative tasks like managing email, scheduling appointments, and handling data entry. For companies that don’t want to hire in-house staff, VA businesses are the solution. Businesses can save as much as 78% on operational costs compared to a full-time employee.

Thinking bigger? You can also start your own virtual assistance business where you match other virtual assistants with clients. Similar to how a staffing agency works.

If you are good at managing people, this is a great small business idea for online entrepreneurs. 

18. Pinterest Virtual Assistant

This is similar to a traditional VA business but focusing on helping companies strengthen their presence on Pinterest. In this role, you help build a Pinterest marketing strategy, create pinnable graphics, set up boards, scheduling pins throughout the day, etc. 

19. Freelance Writing

Are you a decent writer? Are you willing to learn? Do you know a couple of different niches? You can start a freelance writing business providing content for other companies. You can use your own blog as a portfolio to help you get started. 

20. Self-Publishing

If you’ve ever thought about writing a book, writing an ebook is a great way to break into the market. You don’t need anything special to do it. All you have to do is convert your Word or Google Doc into a PDF, and you can list your digital product for sale through Amazon’s Kindle Direct self-publishing service. The more books you write, the more money you make. 

21. Technical Writer

Ever wonder who writes instruction manuals for electronics help guides for new software? Those are technical writers. If you enjoy writing and the technical side of things, then being a technical writer may be right for you.

22. Resume Writing

People are always looking for jobs. Some of those job seekers may look to others to improve their resumes and cover letters. Your services can help them get hired for their dream job. 

23. Speech Writing

A great speech is something many people need, but an art few have mastered. If you’re a writer who enjoys crafting presentations, you could build an online service business with speechwriting. You can also offer press releases (more on that below) and other public relations writing.

24. Grant Writer

 Grant and proposal writers help non-profits secure the funding they need to continue operations. Grant writers convince organizations to award funds to give the money to a particular non-profit.

It’s not an easy profitable online business idea to start, though, because it can be tough to break into. If you want to learn more about it, look into some of the American Grant Writers’ Association courses.

25. Press Release Writer

Do you enjoy telling stories? Do you love the idea of telling a compelling story in a limited amount of space that follows a specific format?

Press releases are much shorter than ebooks or grants, so that means each word needs to pack a punch. But, if you’re an effective communicator, you can earn some big bucks crafting press releases.

You can offer these as part of larger content packages for businesses or as part of your public relations business.

26. Copywriter

Copywriters can earn six figures or more writing sales copy for businesses. To make those big bucks, though, you must be able to write content that attracts potential customer attention and then convinces them to buy. The higher the conversion rate you earn for your clients, the more valuable you become.

To learn more or to hone your skills, take a look at the Copyblogger blog. Within the site, there’s a place where you can find webinars and ebooks to help you improve as a writer.

27. Editing and Proofreading

As an editor and proofreader, you look for the weak points in a story or other writing pieces and help the writer improve it. If you’ve got an eye for detail, then working in an editing and proofreading business can be a lucrative source of income.

28. Transcription

Digital transcription involves taking audio or video files and creating a written transcript of everything that’s said. Transcribing requires a bit more equipment to get started, but this could be a great business idea for you if you type fast.

29. Web Design

Do you have the knowledge and skill to create a website from scratch and customize it to your client’s needs? That’s all it takes. Of course, you do need your own killer website to market your services.

30. Web Developer

Web developers are the people working behind the scenes to write the code that designers use to build websites.

If the idea of coding for a living makes you happy, you can get started with various freelance gig websites. As you build a portfolio, you can strike out on your own to build clients.

If you don’t know anything about web development or coding but want to learn, there are plenty of online classes to help you get started.

31. Web Maintenance

 Beyond website design and development , website maintenance is a huge part of running an online business. The majority of people don’t know how to handle updates, backups, server issues, and website security. It’s a great way to generate a recurring monthly income.

32. Web Hosting

If you’re in web design or development, it makes sense to offer web hosting to clients as well. Many web hosting companies like Liquid Web offer reseller plans that put you in control. If you’re not in design and development, you can partner with someone to provide a full-service solution.

33. Website Flipper

An easy way to make money is to invest in online business ideas that are already profitable. Buy an existing website, hold onto it for a bit to build it up, and sell it for a profit once it has increased in value. Flippa is a leading marketplace to connect buyers and sellers.

34. Domain Flipper

This is the same concept as flipping websites, except with this one, you’re buying domain names and selling them again to someone for a profit. There is no website to go along with it.

You can also work as a domain broker, who finds the owners of domains for interested buyers and makes a deal. You’ll earn a portion of the sale for a finder’s fee.

35. Software Testing

All software, websites, and tech products need to be tested for bugs or other issues before going public. You can create an online business based on testing others’ software to find bugs, websites to report on usability, and so on. You can start with crowd-testing platforms like Userlytics , Utest , and Testbirds . You can also start your own business for quality control.

36. Build a Membership Site

Membership sites are a typical online business idea that brings people together for a long-term perspective. Membership sites allow members to access tools, online courses , and other types of products. Running and maintaining your membership site can be a little demanding but can bring in a steady stream of recurring income.

37. Sell Your Knowledge

If you’re an expert at something, take your knowledge and turn it into digital products and services. For instance, you can create an online course or ebook. 

No matter how crazy your idea may seem, do a bit of research to see if there are currently any courses out there that cover it. You’ll see what the competition is doing and how you make yours different. When you find something you feel confident in, start looking at domain names and build it out.

38. Build Apps

If you’re an app developer or willing to learn to become one, you have a virtually unlimited market for new mobile apps. You can make money developing apps for other people or partner with people to bring you ideas and marketing skills.

39. Graphic Design

If you consider yourself artistic and enjoy creating, consider graphic design. Graphic designers build sales pages, logos, web pages, and more. You don’t have to be great at drawing, and you don’t need a college degree or an expensive computer. All it takes to get started is some visual creativity and a portfolio to show to prospective clients. 

40. Build WordPress Themes

WordPress has many themes out there to choose from, but there’s still plenty of room in the market for new ones. If you’re a developer, you can build a source of passive income with custom themes. If your graphic designer, you can partner with a developer to turn your design into a workable WordPress theme.

41. Build WordPress Plugins 

WordPress plugins are essential for WordPress websites, so if you’ve got the technical knowledge it takes to create them, you can build a business. Plus, it’s scalable since you can license the software to as many WordPress users as you want. If you can’t build it yourself, you can partner with the developer.

42. Cryptocurrency Trading

Cryptocurrency is rapidly gaining popularity because there’s a lot of money to be made. If you’re okay with taking a risk and have a little bit of starting capital, you may want to try your hand at currency trading. Because it’s a volatile market, you can make money day trading as long as you’re willing to handle the risk.

43. Stock Trading

You don’t have to be a financial pro to make money in stock trading. Whether you dabble in fractional shares or have the startup capital to make some significant investments, you can earn some extra cash. Though this can be a profitable online business, it does require a certain amount of risk tolerance. If you’re not prepared to lose the money you put in, you may want to look into another small business idea.

44. Cryptocurrency Mining

Though it’s a bit more technical, setting up an online business focused solely on cryptocurrency mining or creating the mining rig makes you a lot of money. If you know basic mining from cloud mining, you’re one step ahead.

45. Bookkeeping and Accounting

You don’t have to be a certified public accountant to offer services to businesses. If you’ve got some experience and a knack for numbers, you can build a successful online business helping keep track of books for other companies.

46. Tax Prep

If you’re an accountant or otherwise familiar with tax preparation, you can start an online business dedicated to helping others prepare their tax returns. Though you’ll be busiest during tax season, you can stay busy year-round. 

47. Financial Planning

With a wide range of online investment tools, it’s an excellent time for the personal finance industry. Nearly half of the population has no plan for retirement . There’s a real need to plan for retirement and save for the future. Advisors do not need to work for large investment firms to build a financial planning business.

48.  Peer to Peer Lending

Traditional loans aren’t for everyone. With peer to peer lending, you connect borrowers to individual investors who want to make competitive returns with their money. It does require some capital to start, and there is risk involved.

49.  Make and Sell Candles

With a bit of wax, coloring, and essential oils, you can create candles or wax melts. Sell on Etsy, other online marketplaces, and through your own ecommerce site.

50. Make and Sell Jewelry

If you’re crafty, you can make your own jewelry and sell it on your own online store or Etsy. You can also source jewelry from manufacturers for dropshipping.

51. Soap and Lotion Making

Much like making candles and jewelry, you can make soaps, lotions, bath soaks, etc., and sell online with Etsy and other marketplaces.

52. Gift Basket Design

Gift baskets are still an option for friends, family, and coworkers. By having various supplies on hand for numerous occasions, you can put together various gift baskets and sell them. Creating several different packages to choose from gives you greater control over your profit margin.

Research shows that gifting food is becoming a widely accepted practical option during the coronavirus and beyond. The increase in food gifting is an opportunity for gift basket companies. 

53. Floral Arrangement

Fresh flowers are an integral part of weddings, Proms, and other events. If you’ve got an eye for design, you can start a successful business with floral arrangements. You’ll be able to make even more money if You have the option to include small gifts with the flower delivery.

54. Party/Event Planning

If you have a knack for planning parties, baby showers, weddings, etc., you can start an online business as an event planner.

To get started, pick a niche based on your skill set and market demand. For instance, you can focus on starting a business centered on weddings, birthday parties, or baby showers.

From there, build your niche website, then use social media and Facebook Ads to start spreading the word.

 If you enjoy baking, you can start an online bakery. You can take custom orders for cakes, cookies, pies, and other baked goods to make money.

To supplement your income stream, you can create baking kits with everything you need to make a particular baked good -then sell those as gifts or as solutions for customers who want a from-scratch product without all the hassle.

56. T-Shirt Business

Have an idea for a cute, funny, or catchy t-shirt you think others would really enjoy? With print-on-demand services , you can launch a full ecommerce store selling t-shirts without ever carrying an inventory.

57. Phone Case Business

Along the same lines as the tshirts business, you can create a print-on-demand business for phone cases. Cover your bases with the most popular Android and iPhone products. Then, expand into tablet cases.

58. Real Estate Crowdfunding

Want to build a real estate business without a lot of capital to get started? You can invest in it with a crowdfunding platform and generate income without the responsibility of directly owning the property.

59. Customer Service

If you enjoy working with people and have a background in customer service, you can start an online business providing customer support for other companies. Platforms like ModSquad make it easy to get started.

60. Virtual Tech Support

Similar to the customer service business, this is an ideal option for people who are savvy with technology and computers. Those who aren’t tech-savvy can come to you with issues, and you can help them solve their problems remotely. As a tech support agent, you could work for another company or go out on your own as a full-time freelancer.

61. Teaching and Tutoring

Many people, not just certified teachers, can make money teaching and tutoring online. If you’re an expert in something, you can make money by showing others how to improve their skills.

If you have a formal education in Education, you’ll be eligible to work with more sites like VIPKid , which only allows licensed teachers to teach English to students in foreign countries.

62. Language Services

If you’re fluent in more than one language, you can host classes, private tutoring sessions, and create several other products centered around teaching people a second language.

Beyond teaching another language, you could also offer your services as a translator.

63. Foreign Culture Consultant

If you’re an expert in another culture, you can provide services as a foreign culture consultant. People who are planning an international trip or hosting a foreign exchange student may be interested in your services so they can prepare ahead of time.

64. Start a YouTube Channel

Though it may seem like the market is saturated, there are still plenty of opportunities to make money on YouTube. Choose a niche you’re passionate and knowledgeable about. Earn through advertising and brand sponsorships. You can also convert your YouTube videos to MP3s and promote them on other channels.

65. Start an OnlyFans or Patreon Channel

OnlyFans has a controversial reputation because there are no restrictions on the type of content you can upload (and lock behind a paywall.) While there is certainly no shortage of adult content on the platform, that doesn’t mean your OnlyFans channel has to be centered on that. 

Both OnlyFans and Patreon allow content creators to earn money for the things they create.

66. Dropshipping

If you have a business idea but don’t want the hassle of purchasing and storing inventory, then an online business in dropshipping may be what you’re looking for. A dropshipping business connects with wholesalers to ship the products directly to your customers. Get started with platforms like Spocket , today.

You can find a wide variety of products through platforms like Alibaba or Spocket . Sell on Shopify or another ecommerce platform. If the platform you sell through integrates with your chosen dropshipping service, you can manage everything from a central location, making it easier for you.

You can easily run more than one ecommerce business at the same time using th e dropshipping business model.

67. Stock Photography Business

If you’ve got decent camera equipment and an eye for photography, then you can get paid for your photos. Many stock photography websites purchase photos from photographers like you and a percentage every time your images are used.

68. Sell Your Music

Do you write music? With a platform like TuneCore , songwriters can get published and distributed without a record deal. Plus, they handle royalties, so you’ll get paid every time someone purchases or streams one of your songs.

69. Build an Online Game

Online games like World of Warcraft are popular, with good reason. If you have a concept or idea for an online game, you don’t need to learn to build it yourself. You can partner with a developer to do it for you. Even if you make the game free to play, you can earn through advertising and in-game purchases.

If you want to start an online business with a game but don’t have any ideas for products, there are plenty of business opportunities out there for you. Many app developers create apps and flip them just like websites. You can purchase an existing game and then look for ways to start increasing its revenue.

70. Create Software as a Service

Known as SaaS, this is a software you build and license for a monthly fee. The software is available online from anywhere there is an internet connection. So If you can’t handle the software development  yourself, you can partner with someone who can and earn with the subscription model.

71. Sell Digital Printables and Planners

If you love organization and helping people get organized, you can create a series of digital documents for planning. By selling the printables, your customers can purchase and print just what they need, and you can make recurring revenue.

72. Recruiter

Companies spend a lot of money trying to find the right employees to fill open positions. You can work as a recruiter to connect potential candidates to employers who would be interested. You earn each time one of your recruits gets hired.

73. Direct Sales

I’m not talking about joining one (or more) multi-level marketing companies like Tupperware or Colorstreet. Instead, you’ll work as a commission-based salesperson on behalf of multiple companies. You replace the need for an in-house sales team.

74. Travel Consultant

Do you enjoy making travel plans for yourself, friends, and family? Make a consulting business out of it! Specializing in a niche helps to establish authority for a particular type of travel or a specific region.

75. Data Analysis

To make informed decisions about your business, you need data. But more than the data itself, you need to know what it means. That’s where data analysis comes in. It turns all the numbers and information into actionable insights small business owners can use to guide their decisions. If you consider yourself a data nerd who loves diving into analytics, this could be the right business for you.

76. Wellness Coach/Personal Trainer

If you’re a fitness buff who understands how to build a workout and nutrition plan, you can earn an income by helping people get healthier. You can do this with a business model that includes virtual group classes, one-on-one sessions, or online courses. 

You might want to consider working as a wellness or mental health coach, which is similar to life coaching but focuses on health. Certificate programs are available to help you build credibility and expertise.

77. Business Coach

Much like life coaching, business coaching means working with business owners to help them reach their goals. You don’t have to have any formal education to make it work – just results.’

78. Life Coaching

We can’t always do it all on our own. Life coaching helps people in various ways -happiness, relationships, health and wellness, finances and career, etc. To become a life coach, you don’t have to have special training, though certification helps. You can work in your local area with clients in person or expand your reach with video sessions.

Want to learn more about life coaching? Listen to the Life Coaching School Podcast .

79. Dating Coaching

As a dating coach or online dating consultant, you offer people guidance about connecting with others on various dating sites. Your ideal clients are those who spend a lot of time on the apps but come up empty or are disappointed with the results. Basically, you serve as an online matchmaker.

80. Teach a Musical Instrument

Do you play an instrument? You don’t have to be a professional level player to teach others. Whether you play the piano, guitar, or another musical instrument, you can book private lessons with students.

81. Sell Voice Lessons

This is the same as teaching a musical instrument, but in this case, the instrument is your voice.

82. Recycle Electronics

If you want to do your part for the environment and make some money, too, you can earn by recycling electronics. Starting a business repairing things that aren’t wanted or needed, then reselling them is easier than many may realize.

83. Art Lessons

Are you artistic? You can make money by teaching others your skill. Whether you do it through online courses or private lessons, there’s plenty of opportunities.

84. Online Researcher

Every day, an insane amount of content gets added to the internet. Though many of us have basic research skills, this job is more than just searching for a topic on multiple search engines.

If you love sorting through information and can tell a quality source from “fake news,” you can start an online business as a researcher. You can conduct/locate market research, help private investigators, conduct academic research, and more.

85. College Admissions Consultant

As a college admissions consultant, also known as an independent education counselor, you’ll work with parents and students to determine the schools they should apply to. You’ll also help with the application and essay writing process. To further your consulting business, you can also offer financial aid guidance, help with scholarship applications and essays, SAT/ACT test prep, course selection advice, and more.

86. Public Relations

If you have experience with marketing strategies and connections in the press, instead start an online business doing public relations work for other companies. This includes online reputation management, influencer outreach, and more.

87. Crowdfunding Consultant

If you’re starting a new business but looking for capital support to make your product or service come to life, then you may turn to crowdfunding platforms like Kickstarter and Indiegogo. But, without the right planning and execution, the campaign is sure to fall flat. 

For companies who want to make the most of their crowdfunding efforts, crowdfunding consultants step in to help plan and execute the campaign – from all the assets to advertising and rewards. 

88. 3D Printed Products

3-D printers are no longer unattainable for the average consumer. With a few hundred dollars, you can start a profitable online business selling your own 3-D printed products.

Though the startup costs for an ecommerce business like this one can be a bit higher than a dropshipping business, for instance, the sky’s the limit. You can build your ecommerce website selling whatever 3D printed product you want to make.

89. Content Curator

 Content curators sort through data online and collect the most relevant content to share on social media, blogs, and websites.

Businesses who frequently share promotional content online will have trouble keeping their audience engaged. That’s where sharing content from other sources but still has value to their target audience comes into play.

You can start a content curation business, collecting relevant content for other small businesses. Expand upon that business by adding social media management services and social media marketing.

90. Meal Planner

Plenty of people want to save money and eat healthier by cooking more of their meals at home. However, they don’t take the time to plan their meals either because they don’t know how or they don’t have time. That’s where you come in.

More than one business model works here. You can:

• Create a series of meal plans for the most popular diets out there to sell online.
• Offer personalized meal plans based on one on one consultation.
• Use a subscription model to provide meal plans to paid members every week.
• Create online courses or other products that teach people how to plan their meals on their own.
• Use a hybrid approach combining one or more business models.

Take a look at how Once a Month Meals does it. It’s a membership site full of freezer cooking meal plans. Paid members get access to everything they need (shopping lists, labels, recipes, directions, etc.) to create customized meal plans. Free members get limited resources.

91. Project Manager

If you’re experienced with platforms like Trello, Asana, or Wrike, you can help other small business owners and bloggers stay organized. As an expert, you can help them manage projects or train them on the platforms’ finer points to make it easier for them to handle things themselves.

92. Branding Consultant

As a branding consultant or branding strategist, you’ll help companies determine what customers want and how they can provide it. You essentially serve as a one-person marketing team.

93. College Prep Tutor

Many high school students need an extra boost in getting ready for the SAT or ACT. You can easily run an online business aimed at helping students get a better score.

94. Design Email Newsletter Templates

Online entrepreneurs need multiple ways to reach their audience. Email newsletters are a popular way to stay in touch with customers. You can design templates for other online business owners to use with their email lists. 

As long as you have some basic knowledge of design and marketing skills, you’ll be good to go. After you create a few pre-designed templates, you can sell them to blog owners and entrepreneurs. You can make templates that work with multiple email marketing platforms or choose one to specialize in.

95. Data Mining

 Data mining is what companies use to convert their raw data into useful information. If you’re into programming languages like Python and R, you can quickly learn data mining software suites and start a business offering data mining to other small businesses.

96. Content Strategist

 As a content strategist, you’ll plan, write, and edit content for businesses. You’ll use marketing strategies to distribute the content across social media platforms and the web. You’ll keep the content on-brand message and work to help businesses reach their goals with the content you create.

97. Illustrator

Love to draw? You can provide your services as an illustrator to authors for books, web design, product tutorials, and more. Build a portfolio and ask people for referrals. You can also cold email businesses to see if they are interested in your services.

98. Sell Slogans

If you like coming up with catchy slogans, you can start a small business selling them for other companies to use. It’s an excellent way to break into the advertising business, too.

One way to get money off of your slogans without selling them directly to others is to sell products with your slogans on them. You might want to offer potential customers the choice of product with a platform like Printify.

99. Charisma and Confidence Training

This is one of my favorite online business ideas. Charisma and confidence are two skills that make life more comfortable, and yet, it’s an area where lots of people struggle.

Even if you’re not an authority in the field, you can teach people confidence, social skills, and charisma based on what you’ve learned through trial and error in your own life. You can start a blog and YouTube channel to build authority in the industry, without any formal education or expertise.

100. Start a Clothing Line

With a bit of creativity and a flair for fashion, you can start your own clothing line , without ever having to sew a thing. Start out by selling a single product, and expand to offer other clothing items, just like Black Milk Clothing . 

What Makes Online Businesses Successful

Starting an online business is not easy. Just because there are so many business ideas for beginners out there doesn’t mean you don’t have to work to get it profitable.

While there are many ways to start a great online business, you still have to work hard. Low barriers to entry and little startup costs often mean that lots of people jump in, so there can be a considerable amount of competition. Running an online business is about more than finding an idea you like and running with it. So before I send you off to get started building one of these small business ideas, I wanted to talk about some of the things that make a successful online business.

Looking at the Big Picture

When you start an online business, you have to have a plan, but you also need long term goals. What do you want your business to look like a year from now? What do you want it to look like five years from now?

The most successful entrepreneurs know how to look ahead while also focusing on what’s in front of them. Failure to see the big picture can stifle growth.

Using Tools and Automation

In the beginning, you may be continuing to work your full-time job while starting your online business. Even if you were a stay-at-home parent before, there’s only going to be a limited amount of time to focus on getting the company up and running. With limited capital, it may be difficult to hire any kind of contractor or employee to help you grow faster.

With social media marketing tools, scheduling tools, and automation, it is now easier for one person to get more things done than they used to. Though the initial setup process does take some time, creating a series of automated processes to handle tedious tasks such as invoicing can help save time that entrepreneurs then use for more critical tasks. 

Outsourcing Where Necessary

Online businesses need social media marketing, paper click advertising, content marketing, and a website to succeed. However, if you’re not an expert in any of these things, it can be far more effective to hire someone who does understand these things.

Though you take the time to learn new skills yourself, it may mean losing money or letting your business suffer while you do. Outsourcing does cost time and money but often makes it easier for you to grow faster since you can focus your efforts on the skills that are your strongest.

Continuing Education

The idea that once you start a business, you know all there is to know is plain silly. Regardless of industry, things change, and in certain industries, they change quite rapidly. The best entrepreneurs know they need to learn more. They continuously look for new information and stay on top of industry news and trends.

Differentiating from the Competition

Even if there isn’t a lot of competition in your industry, having something that sets you apart and makes you different from the others in your market goes a great way toward reaching your target audience. If people can’t tell you from your number one competitor, you’ll have a hard time captivating potential customers and staying at the top of their minds.

Knowing their Value Proposition

One of the best ways to stand out from the competition is to know and understand your value proposition. Without that, your core messaging and your overall brand will suffer. When those are not as clear as possible, your conversion rates will also be lower.

The great thing about being an online entrepreneur is that you can run multiple successful online businesses. The best online business to start isn’t the same for everyone. What works for one business owner may be an idea that terrifies another. No matter what kind of online business you want to start, the key to success is taking your time and researching your target market and competition.

All that said, as an aspiring entrepreneur and small business owner, it’s crucial to do your homework on the business side of things. You can start an online business as a sole proprietor. You may need a business license , depending on where you’re operating your business. However, as you grow, it may be more advantageous to consider forming an LLC or other company entities. Before starting an online business, make sure you abide by all local, state, and federal laws. For help with this, you can turn to an attorney and a tax professional. If you don’t have a lot of capital for startup costs, there are services available online to help you.

I hope you enjoyed this list of ideas for beginners . Starting an online business isn’t for the faint of heart, but it is easier now than ever before.

About the author

Leave a Comment

Featured on.

Join 30K+ entrepreneurs already learning ecommerce.

Ecommerce ceo.

Partner With Us

Editorial Policy

Review Guidelines

Terms Of Use

Affiliate Disclosure

Privacy Policy

[email protected]

Guides & Resources

Ecommerce Learning Center

How To Start An Ecommerce Business

How To Make Money Online

What To Sell Online

How To Sell On Amazon

Online Business Ideas

Best Ecommerce Tools

Ecommerce Platforms

Fulfillment Services

Shipping Software

Inventory Management

Print On Demand

Dropshipping Companies

Amazon Research

Online Course Platforms

POS Systems

3PL Companies

BigCommerce

Shopify vs BigCommerce

2800 N 6th Street #5156 St. Augustine, FL 32084 United States

‪(904) 458-7077 ‬

Copyright © 2024 - Mission Demand LLC . All rights reserved.

Exclusive Member of Mediavine Finance

• Start free trial

Start selling with Shopify today

Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

7 Business Plan Examples to Inspire Your Own (2024)

Need support creating your business plan? Check out these business plan examples for inspiration.

Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan examples to really guide you through writing one of your own.

Here are some real-world and illustrative business plan examples to help you craft your business plan .

7 business plan examples: section by section

The business plan examples in this article follow this template:

• Executive summary.  An introductory overview of your business.
• Company description.  A more in-depth and detailed description of your business and why it exists.
• Market analysis.  Research-based information about the industry and your target market.
• Products and services.  What you plan to offer in exchange for money.
• Marketing plan.   The promotional strategy to introduce your business to the world and drive sales.
• Logistics and operations plan.  Everything that happens in the background to make your business function properly.
• Financial plan.  A breakdown of your numbers to show what you need to get started as well as to prove viability of profitability.
• Executive summary

Your  executive summary  is a page that gives a high-level overview of the rest of your business plan. It’s easiest to save this section for last.

In this  free business plan template , the executive summary is four paragraphs and takes a little over half a page:

• Company description

You might repurpose your company description elsewhere, like on your About page, social media profile pages, or other properties that require a boilerplate description of your small business.

Soap brand ORRIS  has a blurb on its About page that could easily be repurposed for the company description section of its business plan.

You can also go more in-depth with your company overview and include the following sections, like in the example for Paw Print Post:

• Business structure.  This section outlines how you  registered your business —as an  LLC , sole proprietorship, corporation, or other  business type . “Paw Print Post will operate as a sole proprietorship run by the owner, Jane Matthews.”
• Nature of the business.  “Paw Print Post sells unique, one-of-a-kind digitally printed cards that are customized with a pet’s unique paw prints.”
• Industry.  “Paw Print Post operates primarily in the pet industry and sells goods that could also be categorized as part of the greeting card industry.”
• Background information.  “Jane Matthews, the founder of Paw Print Post, has a long history in the pet industry and working with animals, and was recently trained as a graphic designer. She’s combining those two loves to capture a niche in the market: unique greeting cards customized with a pet’s paw prints, without needing to resort to the traditional (and messy) options of casting your pet’s prints in plaster or using pet-safe ink to have them stamp their ‘signature.’”
• Business objectives.  “Jane will have Paw Print Post ready to launch at the Big Important Pet Expo in Toronto to get the word out among industry players and consumers alike. After two years in business, Jane aims to drive $150,000 in annual revenue from the sale of Paw Print Post’s signature greeting cards and have expanded into two new product categories.”
• Team.  “Jane Matthews is the sole full-time employee of Paw Print Post but hires contractors as needed to support her workflow and fill gaps in her skill set. Notably, Paw Print Post has a standing contract for five hours a week of virtual assistant support with Virtual Assistants Pro.”

Your  mission statement  may also make an appearance here.  Passionfruit  shares its mission statement on its company website, and it would also work well in its example business plan.

• Market analysis

The market analysis consists of research about supply and demand, your target demographics, industry trends, and the competitive landscape. You might run a SWOT analysis and include that in your business plan. 

Here’s an example  SWOT analysis  for an online tailored-shirt business:

You’ll also want to do a  competitive analysis  as part of the market research component of your business plan. This will tell you who you’re up against and give you ideas on how to differentiate your brand. A broad competitive analysis might include:

• Target customers
• Unique value add  or what sets their products apart
• Sales pitch
• Price points  for products
• Shipping  policy
• Products and services

This section of your business plan describes your offerings—which products and services do you sell to your customers? Here’s an example for Paw Print Post:

• Marketing plan

It’s always a good idea to develop a marketing plan  before you launch your business. Your marketing plan shows how you’ll get the word out about your business, and it’s an essential component of your business plan as well.

The Paw Print Post focuses on four Ps: price, product, promotion, and place. However, you can take a different approach with your marketing plan. Maybe you can pull from your existing  marketing strategy , or maybe you break it down by the different marketing channels. Whatever approach you take, your marketing plan should describe how you intend to promote your business and offerings to potential customers.

• Logistics and operations plan

The Paw Print Post example considered suppliers, production, facilities, equipment, shipping and fulfillment, and inventory.

Financial plan

The financial plan provides a breakdown of sales, revenue, profit, expenses, and other relevant financial metrics related to funding and profiting from your business.

Ecommerce brand  Nature’s Candy’s financial plan  breaks down predicted revenue, expenses, and net profit in graphs.

It then dives deeper into the financials to include:

• Funding needs
• Projected profit-and-loss statement
• Projected balance sheet
• Projected cash-flow statement

You can use this financial plan spreadsheet to build your own financial statements, including income statement, balance sheet, and cash-flow statement.

Types of business plans, and what to include for each

A one-page business plan is meant to be high level and easy to understand at a glance. You’ll want to include all of the sections, but make sure they’re truncated and summarized:

• Executive summary: truncated
• Market analysis: summarized
• Products and services: summarized
• Marketing plan: summarized
• Logistics and operations plan: summarized
• Financials: summarized

A startup business plan is for a new business. Typically, these plans are developed and shared to secure  outside funding . As such, there’s a bigger focus on the financials, as well as on other sections that determine viability of your business idea—market research, for example.

• Market analysis: in-depth
• Financials: in-depth

Your internal business plan is meant to keep your team on the same page and aligned toward the same goal.

A strategic, or growth, business plan is a bigger picture, more-long-term look at your business. As such, the forecasts tend to look further into the future, and growth and revenue goals may be higher. Essentially, you want to use all the sections you would in a normal business plan and build upon each.

• Market analysis: comprehensive outlook
• Products and services: for launch and expansion
• Marketing plan: comprehensive outlook
• Logistics and operations plan: comprehensive outlook
• Financials: comprehensive outlook

Feasibility

Your feasibility business plan is sort of a pre-business plan—many refer to it as simply a feasibility study. This plan essentially lays the groundwork and validates that it’s worth the effort to make a full business plan for your idea. As such, it’s mostly centered around research.

Set yourself up for success as a business owner

Building a good business plan serves as a roadmap you can use for your ecommerce business at launch and as you reach each of your business goals. Business plans create accountability for entrepreneurs and synergy among teams, regardless of your  business model .

Kickstart your ecommerce business and set yourself up for success with an intentional business planning process—and with the sample business plans above to guide your own path.

• How to Start a Dropshipping Business- A Complete Playbook for 2024
• The 13 Best Dropshipping Suppliers in 2024
• How To Source Products To Sell Online
• 25+ Ideas for Online Businesses To Start Now (2024)
• The Ultimate Guide To Dropshipping (2024)
• How to Build a Business Website for Beginners
• 7 Inspiring Marketing Plan Examples (and How You Can Implement Them)
• 10 Ways to Write Product Descriptions That Persuade (2024)
• Get Guidance- 6 Business Plan Software to Help Write Your Future
• Business Valuation- Learn the Value of Your Business

Business plan examples FAQ

How do i write a simple business plan, what is the best format to write a business plan, what are the 4 key elements of a business plan.

• Executive summary: A concise overview of the company's mission, goals, target audience, and financial objectives.
• Business description: A description of the company's purpose, operations, products and services, target markets, and competitive landscape.
• Market analysis: An analysis of the industry, market trends, potential customers, and competitors.
• Financial plan: A detailed description of the company's financial forecasts and strategies.

What are the 3 main points of a business plan?

• Concept: Your concept should explain the purpose of your business and provide an overall summary of what you intend to accomplish.
• Contents: Your content should include details about the products and services you provide, your target market, and your competition.
• Cashflow: Your cash flow section should include information about your expected cash inflows and outflows, such as capital investments, operating costs, and revenue projections.

Keep up with the latest from Shopify

Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.

By entering your email, you agree to receive marketing emails from Shopify.

popular posts

The point of sale for every sale.

Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.

Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.

Latest from Shopify

Jun 11, 2024

Jun 10, 2024

Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.

Try Shopify for free, no credit card required.

70 Small Business Ideas for Anyone Who Wants to Run Their Own Business

Published: March 19, 2024

A good business idea may seem hard to come by, but with some planning and preparation, you can easily launch a small business to supplement your income — or become your own full-time boss.

Maybe you already have an idea of the business you’d like to start. But while you might feel ready for a new venture and passionate about your idea, you might be looking for some direction.

To help get you started, here's a list of small business ideas separated into a few sections:

• What makes a good small business?

Best Small Business Ideas

Best businesses to start with little money, home business ideas.

• Online Businesses Ideas

Easy Businesses to Start

Business ideas for students, creative small business ideas, how to start a small business at home, starting a small business: faq.

The first step to becoming a successful entrepreneur is finding a business idea that works for you. In this article, you’ll find dozens of small business ideas you can start from home and scale up as your clientele grows. Let’s get started.

What makes a good small business idea?

Not all small business ideas are made equal: Some require more effort and funding than others, while some can be launched with few resources — or resources you already have. As a potential small business owner, you’ll want to save as much money as possible on training, rent, supplies, and other necessities.

Let’s go over what makes a good business idea:

• Requires little to no training . A good small business idea will ideally leverage your existing field of expertise and require little to no training. That will not only shorten your time-to-launch, but also lessen your expenses, since training courses can cost a significant amount of money. Plus, you’ll be more confident offering services that you feel prepared to deliver.
• Requires low setup costs. Your business should be cheap to start. Maybe you only need to purchase a website domain or buy a desk for your garage.
• Requires little hands-on inventory or supply management . A great business idea needs few supplies and little inventory management. If you want to sell physical goods, you can either try drop-shipping and manually make goods in small batches.
• Is based online . The best small business ideas are based online and can be carried out from your personal computer. This will automatically lower your commuting costs and give you greater flexibility over your personal and work life.
• Can sustainably be managed by few people . As a small business owner, you won’t have the funds to hire other people to help you run your business — at least not at first. A good business idea should give you the ability to run your business on your own.

Free Business Startup kit

9 templates to help you brainstorm a business name, develop your business plan, and pitch your idea to investors.

• Business Name Brainstorming Workbook
• Business Plan Template
• Business Startup Cost Calculator

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Airbnb Co-founder, Brian Chesky, said, “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.”

If you’re like Brian and you’ve already thought about a solution for a problem you encounter in your life — or you’re on the path to doing so — then starting a small business may be in your future. It may also be for you if you dream of clocking out of your nine-to-five job for the last time and becoming your own boss.

Below, we include the best ideas for you to start your small business — with resources and examples to help you get started.

1. Handyman

8. Life/Career Coach

If you have experience navigating career, personal, and social transitions successfully, put it to good use as a life or career coach. Many of us are looking for guidance in our careers — and finding someone with the time to mentor us can be tough.

Life/career coaches don’t come cheap, but they are able to offer clients the intense and hands-on training and advice they need to make serious moves in their personal and professional lives. After all, everyone needs some uplifting advice from time to time.

To start your life/career coaching business with confidence, you can look for a certification program (like the Life Coach School’s or Diane Hudson’s ), then apply your skills as you acquire new clients.

A resume writing business is economical, has few overhead costs, and has few educational requirements. We still recommend having an Associate’s or Bachelor’s degree and a few resume samples on hand. If you still feel that you need to brush up on your resume writing skills, you can take a course like Coursera’s or LinkedIn Learning’s .

Once you’ve gotten resume writing down, you can expand your business to include cover letter writing and even offer career coaching services in conjunction with these services.

10. Freelance Writer

If you have writing skills , there’s someone out there willing to pay you for them. Write blog posts, magazine articles, and website copy galore — just make sure you have a body of work built up to share with potential clients. Even if you create a few sample pieces to have on hand, they’ll help exhibit your work and attract new business.

To become a freelance writer, it’s essential to choose a specialty. For instance, you might choose to only write for publications in the healthcare industry (maybe because you were previously a healthcare worker) or focus on lifestyle publications. Whatever the case, specializing will help you find your niche market and gain confidence as a new freelancer writer.

There are no educational requirements for freelance writing, but you do need strong writing skills. It also helps to enjoy writing. While certification may be beneficial, getting practice and writing every day is more important. Try these writing prompts to start.

11. Landscaper

Mowing, tree-trimming, and seasonal decor are all neighborhood needs. If you have or can acquire the equipment, a landscaping business can be a lucrative affair. It’s also a great choice if you enjoy doing it for your own home and have a good eye for landscape design.

The good news is that you can start small. For instance, you could offer your neighbors seasonal planting services and start with a few perennial plants, or simply offer mulching services.

To grow your landscaping business, you should consider taking some formal training. The following organizations offer courses:

• New York Botanical Gardens

After completing a course and getting enough experience, you can apply for a certificate from a landscaping organization. While a certificate isn’t necessary to work in the field, it can build your credentials and help you make industry connections to take your landscaping business to the next level. The Association of Professional Landscape Designers offers one potential certificate you could pursue.

Some states require licensure, especially if you’ll be using pesticides and fertilizers. Be sure to review the requirements for your state.

Learn some of the basics now with this video on landscape design from Lowe’s:

12. Videographer

Video production requires you to have invested in the equipment up front, which can be quite expensive. But that’s also what makes your services so valuable. Make sure you have a reel of your work to share or create a website with several selections of your work available for interested viewers.

There are no educational or licensure requirements for starting a video production business. As with writing and other creative arts, though, it pays to specialize. Real estate videos differ radically from wedding videos, and wedding videos differ radically from in-studio interviews and testimonials. By specializing, you target a highly specific customer who’ll benefit the most from your services, and you can also skill-up more effectively in one shooting style.

While you can find general classes on videography, you should consider taking a class in the type of videography you’d like to do. For instance, you could take The Complete Wedding Videography Course .

Hot tip: If you’re interested in specializing in video marketing, check out The Ultimate Guide to Video Marketing and download our starter pack below.

13. Photographer

Start by conducting photo shoots for your family and friends. As you build a body of work, ask for referrals and reviews. Photography businesses often grow by word of mouth, so create a Facebook page where you can tag recent clients. Photos where you tag those clients will show up in their friends’ newsfeeds, where they can view your work. You can also ask them to leave reviews on your Facebook business page.

Like with a video production small business, you’ll want to specialize. Will you do product shoots or portraits? How about wedding or fashion photo shoots? Once you specialize, you’ll be able to create a body of work that most accurately represents your strengths.

There are no educational or licensure requirements for starting a small photography business. Still, we recommend investing in a few photography courses, especially if you haven’t used your camera in a while. Some courses you might start with include:

• Cornell’s Digital Photography Certificate Program
• New York Institute of Photography’s Course

From there, seek courses that help you build skills in your chosen specialty.

If you’re not sure where to start with freelance photography, take a look at Erica Clayton’s journey into the business below. Her advice? Give yourself a firm deadline to turn a profit.

14. Bed and Breakfast Owner

Some consulting industries are more competitive than others, so be sure to complete your research before starting a small consulting business. One way to find out how competitive a consulting niche is by doing keyword search . If your target niche is highly searched or is already dominated by big companies, you may have a harder time breaking in. You can use keyword research tools to uncover keyword volume and local demand.

If there’s room for you to enter the market, the next step is to land your first clients. Be sure to participate in local networking events covering your niche and reach out to potential prospects through cold calling and emailing. Investing in dedicated sales software can also help measure and improve your emailing strategy, as well as keep track of worthwhile leads.  

12. Event Planner

An event planning business is an excellent choice if you have great organizational and interpersonal skills, and it’s relatively cheap to start. You might choose to specialize in a specific type of event — like weddings or company meetings — or set yourself up as an event planner of all trades.

The good news is that event planners are always in demand. It’s not an easily automated job, so this small business idea is set to thrive regardless of the digital landscape. To start, you’ll want to look for a platform that will easily allow you to advertise your availability, such as event planner directories like Eventective and WeddingWire .

If you’re highly organized, detail-oriented, and have experience planning large events, it might be time for others to benefit from your skills.

13. Personal Assistant

Personal assistants help business owners and executives take care of administrative tasks. To launch a freelance personal assistant business, you should leverage networking opportunities on LinkedIn and attend small business events at local chambers of commerce. Most local business owners might not even know they need a personal assistant until you market your services to them.

If you’re an organized, highly-detailed person, the life of a personal assistant might be for you. Don’t want to be tied to one office or person all day, every day? Consider becoming a virtual assistant, which allows you a more flexible work environment.

To become an assistant, choose a niche — will you be helping women business owners specifically? Do you have a specific field of expertise, like bookkeeping? A website can also go a long way, and be sure to print business cards for you to hand out during networking events.

14. Consignment Shop Owner

If you have an eye for style but don’t want to invest in the inventory of a brand-new boutique, consider starting a consignment shop. It will allow you to curate a collection of clothing that matches your goals and aesthetic without the overhead of a boutique selling entirely new garments.

The beauty of a small consignment business is that you can now start one online. You can sign up on a platform such as Poshmark , Depop , and even Etsy , then easily start selling your own used fashion from home.

Once you’ve defined your niche — such as vintage clothing, unique locally made art, or colorful shoes — you can begin sourcing new products from your local stores and thrift shops.

15. Caterer

If the personal chef gig is too restrictive for your schedule, consider catering instead. Pick your projects, work on fewer but larger events, and hone in on your time management skills.

Becoming a caterer is a natural step for those who are used to cooking for large events — for instance, you may have already catered your friend’s wedding or brought a 20-person meal to a potluck (that counts, too!).

It’s essential that you have enough temperature-regulated storage for the meals prior to each event, and that you arrange for reliable, temperature-controlled transportation to and from your home kitchen. Alternatively, you can lower your costs by inviting customers to pick up their order at your home.

16. Gym Owner

Kickboxing gyms, yoga studios, CrossFit, oh my! Turn your passion for fitness into a community for others by creating your own gym — start one from the ground up, become an affiliate, or open a franchise location.

Available franchise opportunities include Anytime Fitness, Orangetheory Fitness, Pure Barre, Planet Fitness, Crunch Fitness, and more. Be prepared to take out a loan to finance your franchise — most agreements start with fees upward of $20,000. But the payoff can be tremendous due to brand recognition. You’ll have no trouble recruiting new members as long as you use local marketing strategies .

Alternatively, you can create a local studio, but ideally, it should be for a specific activity instead of general fitness. Yoga, pilates, bootcamp-style gyms, and martial arts perform well as independent fitness studios.

17. Boutique Agency Owner

What’s your specialty? Whether it’s marketing, social media, or PR, it might be time to start your own agency. Many other small businesses need this type of help but don’t have the resources or volume to necessitate a full-time position.

To start an agency, you would ideally have worked in your specialty for a number of years. You should also be prepared to interface directly with clients, fulfill their requirements, and temper their expectations (if they want results in an unreasonably short amount of time).

Consider building a small team and learn from other entrepreneurs who’ve successfully started their own agencies, like Duane Brown of Take Some Risk .

18. Coffee Shop Owner

Turn your caffeine addiction into something a little more lucrative. Opening a franchise or buying an existing shop are lower-risk entry points to the coffee game, but they usually require a little more cash upfront. Starting a shop from scratch requires more planning and work — but it also maximizes your earning potential in the future.

A coffee shop is an excellent fit if you already have a full-time remote job and wish to supplement your income with a small business. You can manage the coffee shop as you work at one of the tables, but be sure to have the budget to hire an experienced barista who can pick up the slack.

If you would like to open a coffee shop and run it full-time on your own, you’ll need to undertake barista training, understand worldwide coffee sources, and have excellent customer service skills.

19. Moving Company

A truck, moving equipment, manpower, and the correct permits and insurance are the building blocks of starting your own moving company . Before you buy your first fleet of trucks, however, start small with a moving van and keep your costs low.

Still sound like too much of an initial investment? Consider offering packing services only, which have a much lower financial barrier to entry. You can partner with moving companies and offer to do their packing, or have them refer clients to you.

You could even take a niche approach to the industry as Astro International has by offering international moving services.

2. Vending Machine Owner

Since 2015, the growth rate for vending machine businesses has increased 1.4%. Even as social distancing restrictions are still in place, this business can still be lucrative if you choose the right locations. High-traffic is key — places like hospitals, schools, and community centers are smart places to start placing your machines to generate enough revenue to cover cost and turn a profit.

3. Social Media Manager

Do you have a knack for social media? As a social media manager, you can use your skills to manage the social media accounts for companies and even individual people. Influencer marketing has become more common and many influencers rely on marketing agencies or employees to help them run their social channels.

Online Business Ideas

If you want a business idea that you can run entirely online, check out the ones below. These ideas are ideal for those looking for a passive income stream. In other words, you shouldn’t need to do too much manual work to launch these businesses from your home or preferred business location.

1. Become an online reseller.

To become an online reseller, all you need is some business savvy and some funds to invest in product stock from manufacturers — or, of course,the willingness to sell your own used items. Generally, this is a low-touch but high-performance way of creating a passive income online business.

Online resellers usually use a platform, such as Facebook Marketplace or Amazon Sellers, to sell either their own or manufacturers’ stock. The benefit of using Facebook Marketplace is that you can begin today with your own Facebook account, and simply list items that you already own.

Interested buyers typically drive directly to your home for pick-up — but if you’re not interested in human interaction, you can leave it outside and have the buyer pay via an online platform.

Blogging is one of the most accessible small businesses to start, and there are countless niches to choose from. That said, because there are many blogs online, you’ll need to learn blog SEO and keyword research to ensure your audience finds you. That way, you actually make money out of your blogging efforts.

The great news is that a small blogging business has a ridiculously low overhead. All you need is a custom domain and your time for writing blog posts. Although finding the right topic ideas and outlining your posts may seem challenging at first, especially if you’re new to writing, you can let a blog ideas generator do most of the grunt work for you.

These tools leverage Artificial Intelligence to help you brainstorm ideas and set up your content structure. That way, you can kickstart your creative juices and begin writing about what you love right away. 

5. Home-Baked Goods Seller

Warehouse-made, store-bought chocolate chip cookies will never compare to a batch made with love in someone’s home. Simple desserts can be easily baked and packaged to sell at local events or around your neighborhood. Use custom labels and watch the word spread about your goods!

You can begin a baked goods business easily by opening a Facebook and Instagram profile. Facebook and Instagram are both excellent platforms to market your goods, show pictures of your previous baked products, and even showcase happy clients.

Build a loyal following slowly, and save on costs by asking clients to drive to your home to pick up their order. Choosing a niche can be helpful here, or baking in a specific style that can’t be found at grocery store bakeries. The overhead can be especially low if you already have most essential baking supplies.

6. Ecommerce Store Owner

Do you create, collect, or curate anything special? Consider starting an ecommerce store and turning your hobby into a full-time job. Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down, an ecommerce store can make it financially viable for you to pursue your passion.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '5ec543ea-d1bb-42de-a97d-4ab1f00cc69b', {"useNewLoader":"true","region":"na1"});

Starting an ecommerce store is simple and easy. You can set up a shop using an ecommerce website builder , all of which start at a minimal monthly subscription (some even start at free). Be sure to take good photos of your products and write descriptive product pages .

If you don’t have inventory, you can always own an ecommerce store by using dropshipping . Instead of creating and shipping your products yourself, you’ll instead partner with a dropshipping website and have them mail out the orders directly to your client.

7. House Cleaner

With a low barrier to entry, house cleaning can be a great way to start doing what you love — soon. Consider advertising to homes in your neighborhood and get more bang for your buck by earning a few small businesses as clients as well. They’ll usually bring in a higher paycheck for a similar amount of work.

To become a house cleaner, you should be prepared to invest in cleaning supplies and accessories, or be willing to use your own. If you plan to serve small businesses, you should buy industrial janitorial supplies so you can get work done more effectively.

Need some inspiration? This small business cleaning service grew virtually overnight on Instagram after their content went viral during the pandemic.

Get HubSpot's Free CRM Software

4. create a business plan..

No business plan? No business. Particularly if your small business idea requires investors, you'll need to draft up a business plan to provide an overview of your market positioning, your financial projections, and your unique competitive advantages. You can download HubSpot's free business plan templates for free to get started.

Learn more about choosing the right structure for your business from the Small Business Administration.

6. Create a business bank account.

Once you have a legally formed business and have been issued an Employer Identification Number (EIN), open a bank account specifically for your business. Having a business bank account is essential for keeping your personal and business finances separate which can help you gain an accurate picture of your business’s cash flow and financial health.

Additionally, keeping your personal and business finances separate makes bookkeeping and tax preparation easier.

Many banks offer business checking and savings accounts. Business checking accounts typically do not have a limit on the number of transactions that can take place, and issue a debit card that can be used for making business purchases. However, these checking accounts do not accrue interest.

Business savings accounts typically earn interest over time but have a limited number of transactions that can occur each month. When you’re just starting out, look for a business bank account that does not have a minimum balance requirement so you are not penalized for having low funds as you work to build your business.

7. Determine if your business idea works well from home.

Ask yourself whether your business idea will work well from home. Some businesses simply aren’t suited to be based from home. If you want to run a dog boarding center but live in an apartment without a backyard, you might want to consider a dog walking business instead.

8. Set up an office.

If your business idea is well-suited for being run from home, it’s still important you have a designated workspace. While a home office might not be possible, consider setting aside a corner in your living room or putting a desk in your bedroom for a space that inspires you and creates the conditions for success.

Need a more professional space? If you conduct client-facing work requiring you to be on video calls, no one wants to see your rumpled sheets in the background. Check out local coworking spaces for memberships that earn you access to conference rooms, desk space, and more.

9. Get to work!

You’ve put in the hard work, but I’ve got bad news — it’s only going to get harder. But most entrepreneurs will agree that the payoff of being your own boss, making your own hours, and working on projects that you’re passionate about will pay dividends for the rest of your life.

What are the types of small businesses?

The types of small business structures are sole proprietorships, partnerships, limited liability companies (LLCs), and corporations.

• Sole Proprietorship — The simplest type of business structure is a sole proprietorship, which is also the easiest to start. As a sole proprietor, you are personally responsible for the business's liabilities and profits, and you have complete control over your business. If you are a solopreneur, you are automatically considered a sole proprietor.
• Partnership — A partnership is a business model involving two or more individuals who agree to share the business‘s profits and liabilities. Each partner contributes to the business and shares the risks and rewards. It’s essential to have a partnership agreement that defines each partner's roles and responsibilities to ensure clarity and prevent potential misunderstandings.
• Limited Liability Company (LLC) — An LLC, or limited liability company, is a common option for small businesses because it protects its owners by separating personal assets from the company's liabilities. To form an LLC, the business owner must file the required paperwork with the state.
• Corporation — A corporation is an independent legal entity distinct from its owners. It provides limited liability protection to its shareholders, who are not held personally accountable for the company's debts. Corporations have formal requirements and often raise capital by issuing stocks or shares.

Which business type is best?

The best business type is a limited liability company (LLC). Operating as an LLC means that your personal assets are separate from your business assets. If your business goes bankrupt, your personal holdings won’t be affected. That said, it’s also one of the costlier types, requiring a fee paid to the state.

The easiest business type to start is a sole proprietorship. The main downside is that there’s no differentiation between you and your business.

It's crucial to seek advice from legal or accounting professionals to determine the best business structure based on your unique needs and objectives. Each structure has advantages, legal requirements, tax implications, and flexibility considerations.

How do I create a business idea?

To create a business idea, determine your skill set, work preferences, startup budget, and available resources. It’s important to strike the right balance between what you can feasibly offer and what you can feasibly afford in the short and long term.

We recommend starting with your skill set so that you can easily determine the niche in which you can effectively compete. For instance, if you have ample experience as a writer, you might consider starting a freelance writing business. But if you know you’d prefer to work with clients face-to-face, you might choose to start a ghostwriting business instead. That’s why it’s so important to take your work preferences into account, as well.

After that, take a look at your budget and determine the type of business you can start based on the resources at your disposal. For instance, you might not be able to afford a physical office or location, so a location-based business will likely not be a good fit. In that case, starting an online business is your best option.

What resources or tools can I use to refine and validate my business ideas during the brainstorming process?

Online market research tools like Google Trends, Keyword Planner, and SEMrush can provide insights into market demand, competition, and keyword trends related to your business niche. Industry reports and market analyses from reputable sources such as IBISWorld, Gartner, Statista, and industry-specific publications can offer valuable data and trends to inform your decision-making. Ensure you know the industry risk before embarking on your small business venture.

→ Download Now: Market Research Kit [Free Download]

Additionally, joining entrepreneurial communities, forums, and social media groups can provide opportunities to seek feedback, network with like-minded people, and gain insights from experienced entrepreneurs. Finally, consider conducting surveys or interviews with potential customers to gather feedback and validate your business concept before investing significant time and resources.

What are some of the most successful small businesses?

Every small business has the potential to be successful and profitable, provided it’s backed by a strong product-market fit and a robust business plan . These two elements are essential. Maybe postnatal services are one of the most successful small businesses to launch, but if you live in an area with declining population or a large elderly population, then that small business idea won’t yield a high return on investment.

Think carefully about the market where you’re launching your business, and you’ll be more than likely to see lasting success.

What are the top growing small businesses?

Don't forget to share this post!

Related articles.

How to Write a Business Proposal [Examples + Template]

Amazon Affiliate Program: How to Become an Amazon Associate to Boost Income

A Complete Guide to Successful Brand Positioning

How to Start a Business: A Startup Guide for Entrepreneurs [Template]

Door-to-Door Sales: The Complete Guide

Product Differentiation and What it Means for Your Brand

The 25 Best PayPal Alternatives of 2023

The First-Mover Advantage, Explained

Intrapreneurship vs. Entrepreneurship: What's the Difference?

What Are Current Assets? Definition + Examples

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Create Your Business Plan in Minutes

Type your business idea below.

What Our Users Say

Zakariya A.

How it Works

Questionnaire

Respond to a series of targeted questions about your business goals and objectives.

AI Business Plan Generator

The engine analyzes your responses and generates a business plan tailored to your vision.

SBA Approved Business Plan

Receive a detailed, tailored business plan that aligns with your requirements. Ready for funding.

WHO BENEFITS FROM Plannit?

Aspiring Entrepreneurs

Analyze your ventures through extensive business plans aligned with your vision and goals.

Business Owners

Back your business with a solid plan that aligns with your vision and goals. Perfect for startups and small businesses.

Educational Institutions

Develop your business understanding and vocabulary by analyzing your business idea and creating a plan.

Startups Accelerators

Work alongside your founders as they build their plan to ensure they have a solid roadmap for growth and scalability.

Try Plannit AI For Free

Funding ready business plan, executive summary, company overview.

Problem Statement

Business Description

Mission Statement

Business Model

Products and Services

Additional Features

Revenue Model

Market Analysis

Target Market

Market Size and Segments

Unique Value Proposition

Risks and Mitigations

Identified Risks

Mitigation Strategies

Financial Overview

Income Statement

Marketing and Sales Plan

Focus On Your Vision

Language support.

Key Features & Benefits

Ai editing companion.

Modify and regenerate sections of your business plan using premade or custom prompts. Our AI will help you refine your plan to perfection.

Multi-User Collaboration

Invite team members with easy sharing to collaborate on your business plan in real-time. Communicate and make changes together. Collaborate with your partners in real-time as you perfect your plan.

Education Center

Immerse yourself in a rich library of articles, tools, templates, webinars and resources for continuous business and professional growth. Learn all about the key aspects of starting, running and growing a business.

Powered by Chat GPT

Our algorithms are powered the latest in AI technology to ensure the most accurate and relevant output. We use OpenAI's GPT 4 and 3.5 engines for the perfect blend of accuracy and speed.

Business Resources

We recommend a variety of useful tools and resurces that help sustain your growth. We only recommend the best in the business. Filter your needs and equip yourself with the best tools.

Your plan in your language. We offer a choice of over 150 worldwide languages to ensure the best fit for your business plan.

Financial Projections

Take an additional questionnaire about your financial trajectory and get a detailed financial projection + 3 year income statement for your business.

Tools and Templates

Plannit's comprehensive suite that accompany business planning. From pitch decks to financial models, we have you covered.

Plan Export

Download your business plan in an editable .docx format. Fully edit & share your plan with investors, partners, and stakeholders.

Privacy & Security

Rest assured, your privacy is our top priority, and we're committed to keeping your information safe and confidential.

PLANNIT BUSINESS ECOSYSTEM

Frequently Asked Questions (FAQ)

• Initiate with Your Business Concept: Lay the Groundwork: Start by introducing your business idea into Plannit AI's Business Plan Generator. This first step is crucial, as it sets the tone for a tailored, insightful business plan that truly resonates with your vision. Capture the Essence: Our platform is designed to grasp the nuances of your concept, ensuring that the generated plan accurately reflects the core and potential of your business.
• Navigate Through the AI-Guided Questionnaire: Tailored Interactive Experience: Plannit AI’s AI-guided questionnaire is your interactive guide through the planning process. It meticulously gathers information about your business's objectives, strategies, and market positioning, ensuring a comprehensive and reflective plan. Intelligent Feedback and Suggestions: As you progress through the questionnaire, benefit from smart prompts and suggestions, ensuring that your plan is not just detailed but also strategically sound and aligned with industry standards.
• Generate Your Plan with Advanced AI: Intuitive Plan Creation: With the questionnaire complete, Plannit AI's advanced algorithms intelligently analyze your responses. They then craft a detailed, customizable, and strategically aligned business plan, providing you with a structured, coherent, and actionable format. Benefit from AI-Powered Insights: Plannit AI offers AI-driven insights and suggestions, ensuring your plan is not just a document but a strategic tool equipped with tailored AI prompts and an in-app plan editor. Get inspired by browsing through our sample business plans, a collection of successful strategies across various industries.
• Finalize Your Plan with Confidence: Dynamic Adaptation and Refinement: Plannit AI recognizes that a business plan is a living document. Our platform allows for continuous adaptation and refinement, ensuring your strategy remains agile, relevant, and aligned with your evolving business goals. Professional Presentation and Sharing: Once your plan meets your standards, utilize Plannit AI's export features to present your plan professionally. Choose between various formats for exporting your business plan, ready to impress stakeholders, attract investors, or guide your team. Review and Adapt: Ensure your business plan is a living document, ready to evolve with your growing business. Plannit AI's dynamic platform allows you to adapt your strategy as new opportunities or challenges arise.
• Roadmap for Success: At its core, a business plan acts as a strategic guide, providing detailed steps on how your business will achieve its objectives. It helps you navigate the startup phase, manage growth effectively, and tackle unforeseen challenges with a well-thought-out strategy.
• Securing Funding: For startups and businesses looking to expand, a business plan is crucial for securing loans or attracting investors. It demonstrates to potential financial backers that your business has a clear vision, a solid strategy for profitability, and a plan for delivering returns on their investment.
• Informed Decision-Making: A well-prepared business plan offers valuable insights into your market, competition, and potential challenges. This information is vital for making informed decisions, from day-to-day operations to long-term strategic shifts.
• Market Analysis and Strategy: It allows you to conduct an in-depth analysis of your target market, understand customer needs, and position your product or service effectively. The marketing strategy outlined in your business plan helps in identifying the best channels and tactics to reach your audience and achieve market penetration.
• Financial Planning: One of the most critical components of a business plan is the financial forecast. It outlines your funding requirements, expected revenue, profit margins, and cash flow projections. This section is essential for budgeting, financial management, and ensuring the financial viability of your business.
• Goal Setting and Performance Measurement: A business plan sets clear, measurable goals and objectives. It provides a framework for monitoring performance, measuring success, and making necessary adjustments to stay on track.
• Aspiring Entrepreneurs: If you're at the idea stage, looking to transform your vision into a viable business, Plannit AI offers the tools and guidance to bring your concept to life. Our platform helps you articulate your business idea, define your target market, and develop a solid plan to turn your dream into reality.
• Students and Educators: For students delving into the intricacies of business planning and educators teaching the fundamentals of entrepreneurship, Plannit AI serves as an invaluable resource. It provides a practical, hands-on tool for learning and teaching how to create detailed business plans, analyze markets, and understand financials in a real-world context.
• Startup Founders: In the dynamic startup environment, Plannit AI is the ideal partner for founders looking to pivot quickly, secure funding, or understand their competitive landscape. With our AI-driven insights and market analysis tools, startups can make informed decisions and adapt their strategies to thrive in competitive markets.
• Small Business Owners: For small business owners seeking to optimize their operations, expand their customer base, or explore new markets, Plannit AI offers targeted solutions. Our platform simplifies the planning process, enabling owners to focus on growth while managing the day-to-day challenges of running their business.
• Consultants and Freelancers: Consultants and freelancers specializing in business development, strategic planning, or financial advising will find Plannit AI a powerful addition to their toolkit. It allows them to provide clients with comprehensive, data-driven business plans and strategies, enhancing the value of their services.
• Non-Profit Organizations: Leaders of non-profit organizations can leverage Plannit AI to plan initiatives, secure funding, and manage resources more efficiently. Our platform helps non-profits articulate their mission, set achievable goals, and measure their impact, ensuring they can make a difference in their communities.
• Innovators and Inventors: Individuals looking to commercialize innovative products or technologies can use Plannit AI to navigate the complexities of bringing new ideas to market. From patent strategies to go-to-market plans, our platform covers all bases, ensuring innovators can focus on what they do best.
• Small Business Development Centers (SBDCs) and Government Agencies: Government and SBA backed entities can greatly benefit from integrating Plannit AI into their services, enhancing their ability to support a larger number of clients more efficiently. By facilitating quicker, more in-depth business plan development, these organizations can spend more time assisting with plan execution and less time on creation, ultimately serving their communities more effectively.
• Anyone with a Business Idea: Ultimately, Plannit AI is for anyone with a business idea, regardless of industry, experience, or stage of business development. Our mission is to democratize business planning, making it accessible, understandable, and actionable for everyone.
• Interactive Questionnaire and ChatGPT Integration: Plannit AI transforms the business planning process into an engaging conversation. Through our advanced ChatGPT integration, we offer a questionnaire that dynamically adapts to your responses, ensuring your plan is personalized, comprehensive, and aligned with your business goals.
• Dynamic Planning Environment: Unlike static templates provided by many, Plannit AI introduces a living platform that grows with your business. It features real-time updates, strategic insights, and a feedback mechanism that keeps your business plan current and actionable.
• Extensive Educational Resources: Our Education Center is packed with articles, guides, and sample plans to bolster your planning process. It's designed to arm you with the knowledge to navigate the complexities of your industry confidently.
• Enhanced Collaboration and Customization: Recognizing the collaborative essence of business planning, Plannit AI supports team efforts with multi-user editing, annotations, and feedback features, ensuring a comprehensive approach to your strategy.
• Customer Success Stories: Our users' achievements are a testament to Plannit AI's effectiveness. These success stories illustrate how diverse businesses have utilized our platform for strategic planning and growth.
• Tailored Business Plan Creation: Our platform stands out with its tailored approach, featuring customizable templates that directly cater to your business type and industry, making plan creation straightforward and relevant.
• Content Generation:: ChatGPT helps draft various sections of a business plan, from executive summaries to marketing strategies, by providing structured and coherent text based on the prompts given.
• Strategic Insights: It can offer suggestions on business strategies by analyzing trends and providing examples from a wide range of industries.
• Financial Planning: While it can't replace professional financial advice, ChatGPT can guide the structure of financial projections and statements, helping you consider important financial aspects of your plan.

Take The First Step Towards Success

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager

Free Online Business Plan Maker

Create a compelling and convincing business plan online with Venngage. Templates available for your every need, whether it's business plans, financial plans, marketing plans, and more.

Not a designer? No problem. With our easy-to-edit templates and online business plan generator, anyone can create a professional business plan for free. Over 40,000 businesses already use and trust Venngage.

Design from one of our business plan templates

Choose from hundreds of business plan templates. see all business plan templates, launch a profitable business with a visually engaging business plan.

Your business is unique and impactful — so should your business plan. Make sure the plan you share with investors, lenders, and other stakeholders is not only packed with key data and information but visually engaging too.

Looking to make your business plan stand out from the pack? Venngage's unique business plan templates add serious style to your ideas. Venngage's Business Plan Builder is a fraction of the cost of hiring a writer — you can even try creating a business plan for free.

Whether you're looking for a traditional business plan format or something more creative, Venngage's easy-to-edit business plan templates let anyone design business plans. No experience required. Free business plan templates available.

Nothing's better to convince your stakeholders than some sweet data that speaks volume. Engage and persuade your investors by visualizing your business plan data with Venngage's unique charts, graphs and diagrams.

Create a winning business plan with Venngage in 5 steps:

Design an unforgettable and convincing business plan today:

Business Plan Templates

Save money and hours of design time with Venngage's easy-to-edit templates and free business plan generator. Free online business plan templates available.

Easy-to-Use Editor

Venngage's online business plan builder is intuitive to use. The drag-and-drop editor means faster and better designs even when you don't have design experience.

Download Business Plans

Download your document with one click as an image (PNG), PDF, Interactive PDF or PowerPoint file. Add it to your Google Docs or Slides, Word doc or existing PowerPoint slides (paid plans only).

Visualize Business Plan Data

Persuade your stakeholders and tell a story with your business plan data through charts, graphs, maps and diagrams. Copy and paste your data or upload it in a .csv file in one click.

Brand Your Business Plans

Use Venngage's My Brand Kit to automatically import your brand identity. Then, add your brand colors and fonts to any business plan designs with one click.

Collaborate In Real Time

Collaborate with your whole team with Venngage's real-time collaboration. Leave helpful feedback through comments and create impactful business plans.

Easy-to-edit professional business plan templates

• Our team of professional designers have created a collection of unique, online business plan templates that anyone can customize. Pick a simple template, add your text and data and you're done.
• Or choose a more creative template and play around with the fonts, photos, icons, colors, and more.
• Whatever the case, Venngage's drag-and-drop free business plan generator lets anyone create a beautiful, professional business plan without any design experience.
• Share a public link for free from our online business plan creator. Don't worry. You can go back and edit your design at any time.

One-click branding with My Brand Kit

Show off important metrics with professional data visualizations

Collaborate with your whole team throughout the design process.

Business Plan Maker FAQs

How much does venngage's business plan builder cost.

Anyone can make a business plan for free and share a link to their work. Our Premium ($19/month) and Business ($49/month) plans include premium, professional business plan templates and features, plus access to multiple download formats.

How can I write my own business plan?

Your business plan can include these sections: executive summary, company description, market analysis, organization management, service/product line, marketing & sales, funding requests, financial projections, etc. Add sections to your business plan as you see fit — depending on the kind of plan you're creating. No matter the type of business plans you're making, Venngage has a template for that.

Can I download my business plan?

Yes! You can download your business plan in PNG, PDF, Interactive PDF, or PowerPoint formats (paid plans only). It's free to share a public link. It's also free to create an account and test out our online business plan maker with a free business plan template.

Wow your clients and investors at first sight — Create a convincing and winning business plan with Venngage's online business plan generator

Popular business plan templates you can edit right away

Nonprofit organization business plan template, business operational plan template, real estate investment business plan template, business continuity and disaster recovery plan template.

• Content Types

Presentations Keep your audience engaged.

Documents Formalize your branding.

Videos Add movement to your brand.

Infographics Share information visually.

Whiteboards Brainstorming, plan, and design.

Charts and Graphs Bring life to your data.

Social Media Graphics Create scroll-stopping content.

Forms & Surveys new Visual forms that convert.

Mockups Create high-quality mockups in seconds.

Printables Create content for printing.

• Features & Assets

AI Designer

Interactivity

AI Image Generator

Integrations

Data Widgets

Collaborations

Social Scheduler

Branded Templates

Presenter Studio

Free Educational Resources See All

Visme Video Tutorials Watch videos on how to use Visme.

Ebooks Read in-depth knowledge for your industry.

Graphic Design Videos Learn design principles & best practices.

Live Webinars Interact with the experts live.

Free Online Courses Get certified with free online courses.

Our Blog See All

Presentations

Video & Animations

Digital Marketing

Infographics

Design for Business

Data Visualization

Design Inspiration

For Work All Teams

Agencies & Consulting Manage multiple brands.

Education Use Visme in the classroom.

Nonprofit Bring life to your cause.

Enterprises Create visual content at scale.

• Perfect For These Roles

Marketers Creative content that shines.

Human Resources Improve internal communication.

Sales Teams Close more deals with your content.

Training Development Create interactive training content.

Templates See All

Presentations 1000+ layouts and themes.

Chart & Maps Get data visualization ideas.

Social Media Graphics Browse templates for every platform.

Infographics Find the right format for your information.

Documents Templates for every business document.

Videos & GIFs Find the perfect preanimated template.

Branded Templates Get a bundle of templates that match your brand.

Forms & Surveys new Forms for engagement and conversions.

• Other Templates

Website Graphics

Survey Results

Case Studies See All

How the Florida Panthers Maximize Their Workflow & Win New Clients Using Visme

Converting More Leads from Existing Traffic with Visme’s Interactive Form Builder

How the Denver Broncos Use Visme to Visualize Data, Execute Strategies & Wow Partners

How a Consultancy Uses Visme to Create Engaging Client-Facing Content

Created with Visme See All

Infographics / Data Viz

Document / EBooks

Forms / Surveys

• Request a Demo
• Sign Up Free

• Free Educational Resources

• Business Plans

Professional Business Plan Template to Customize

Create Your Business Plan It’s free and easy to use.

• Create a comprehensive business plan.
• Easily customize your slides to fit your needs.
• Showcase data with 40+ chart options.

Chosen by brands large and small

Our business plan maker is used by over 27,500,000 marketers, communicators, executives and educators from over 133 countries that include:

Powerful Presentation Features That Help You Shine

Professional business plan templates.

Create a presentation or document business plan quickly and easily with Visme's template options. Customize each page or slide to fit your vision and information to pitch to cofounders or investors. Get started today.

Create Your Business Plan

Data visualization made easy

Tell your story with the data to match using easy-to-customize charts and graphs. Select from 40+ chart and graph visualizations and find the one that proves your point clearly. Upload static data or connect to Google sheets for live data.

Customize every aspect of your presentation with your own images and text

Convey the exact mood you desire for your business plan with over a million images, thousands of icons, dozens of charts and data widgets to visualize information in an engaging way. Apply a color scheme to all your slides with one click. Add animation effects, transitions, interactivity, pop-ups, rollovers and third-party content to support your business case.

Speed things up with Visme AI Designer

Go from a text prompt to a ready-to-use design in mere minutes with Visme AI Designer (Beta). Do you need to create a business plan but lack the time? Let Visme AI Designer help you save time and effort. Describe your desired project to our AI Designer Chatbot, choose a style, and relax as AI Designer generates your project.

Apply our simple business plan template to give you a head start.

Meet the Team

Mission Statement

Product Overview

Value Propositions

Industry Landscape

Market Size

Customer Descriptions

Market Growth

Competitive Comparison

Competitive Advantage

Business Growth Projections

Marketing Mix

Conversion Funnels

Funding Needed

It’s free and easy to use.

Share Your Business Plan

Finished your business plan and ready to share with the world? Visme’s business plan template makes it easy to publish, download and get feedback on your design. Simply download as a high resolution image or PDF, or publish it to the web and send a link to access it.

LEARN ABOUT BUSINESS PLANS

What is a Business Plan ?

A business plan is a written document or presentation that allows business leaders to share the business potential and goals, as well as your plans for the future. The business plan is a key step in working towards getting investors looking at your product.

If you're looking to flesh out a new business idea or venture in order to get cofounders or investors on board, you need a business plan. Get started with one of our templates to give you a starting point and framework for your own plan.

Why do I need a business plan?

Writing a business plan is a key step in securing funding and convincing high level executives that your business is worth their time. A well-executed business plan is crucial to the success of a business and it’s one of the first steps you should take.

EVERYTHING YOU NEED + MORE

Make Your Business Plan Stand Out

Take your business to new heights with a beautifully designed business plan. Our tools put the power of visual communication in the hands of entrepreneurs and business owners, no matter their level of design skills.

MAKE IT ENGAGING

Highlight your business’ unique selling point with interactive hotspots and rollover effects. Capture the attention of investors and stakeholders with interactive content.

VISUALIZE YOUR DATA

Charts & Graphs

Showcase in-depth data, statistics, and financial projections in a unique way. Harness the power of data visualization with Visme’s professional infographics, charts and graphs.

MEASURE THE IMPACT

Gain insight into the impact of your business plan with an analytics report. Track how many people have viewed your business plan and gauge its effectiveness.

HOW IT WORKS

How to Make a Business Plan in 5 Steps

If you are wondering how to write a business plan, you’ve come to the right place. Instead of starting your business plan from scratch, use our business plan templates to get you going in no time.

Learn more about creating your own business plan presentation or document by going through our step-by-step tutorial below or watching this quick video.

• Log into your Visme dashboard or create a new account, then click Create New Project.
• Access our business plan templates by searching for “Business Plan” in the search box.
• Select the template, then customize the content for your business.
• Update any charts and graphs to reflect your business goals.
• Once all your content is added, customize colors, logos, icons and more.

Questions About the Business Plan Template

How much does it cost to create a business plan with the business plan template, what types of charts and graphs are available in visme, can i use my brand kit to create my business plan with visme, is the business plan template completely customizable, can i use any photo in the image library in my business plan.

Your business plans deserve to be beautiful and so does the rest of your content

Sign up. It’s free!

This website uses cookies to improve the user experience. By using our website you consent to all cookies in accordance with our cookie policies included in our privacy policy.

550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

Accounting, Insurance & Compliance Business Plans

• View All 25

Children & Pets Business Plans

• Children's Education & Recreation
• View All 33

Cleaning, Repairs & Maintenance Business Plans

• Auto Detail & Repair
• Cleaning Products
• View All 39

Clothing & Fashion Brand Business Plans

• Clothing & Fashion Design
• View All 26

Construction, Architecture & Engineering Business Plans

• Architecture
• Construction
• View All 46

Consulting, Advertising & Marketing Business Plans

• Advertising
• View All 54

Education Business Plans

• Education Consulting
• Education Products

Business plan template: There's an easier way to get your business plan done.

Entertainment & Recreation Business Plans

• Entertainment
• Film & Television
• View All 60

Events Business Plans

• Event Planning
• View All 17

Farm & Agriculture Business Plans

• Agri-tourism
• Agriculture Consulting
• View All 16

Finance & Investing Business Plans

• Financial Planning
• View All 10

Fine Art & Crafts Business Plans

Fitness & Beauty Business Plans

• Salon & Spa
• View All 36

Food and Beverage Business Plans

• Bar & Brewery
• View All 77

Hotel & Lodging Business Plans

• Bed and Breakfast

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

IT, Staffing & Customer Service Business Plans

• Administrative Services
• Customer Service
• View All 22

Manufacturing & Wholesale Business Plans

• Cleaning & Cosmetics Manufacturing
• View All 68

Medical & Health Business Plans

• Dental Practice
• Health Administration
• View All 41

Nonprofit Business Plans

• Co-op Nonprofit
• Food & Housing Nonprofit
• View All 13

Real Estate & Rentals Business Plans

• Equipment Rental

Retail & Ecommerce Business Plans

• Car Dealership
• View All 116

Technology Business Plans

• Apps & Software
• Communication Technology

Transportation, Travel & Logistics Business Plans

• Airline, Taxi & Shuttle
• View All 62

View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily we have a round-up of real-world pitch deck examples used by successful startups that you can review and reference as you build your pitch.

For more resources, check out our full Business Pitch Guide .

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

An official website of the United States Government

• Kreyòl ayisyen
• Search Toggle search Search Include Historical Content - Any - No Include Historical Content - Any - No Search
• Menu Toggle menu
• INFORMATION FOR…
• Individuals
• Business & Self Employed
• Charities and Nonprofits
• International Taxpayers
• Federal State and Local Governments
• Indian Tribal Governments
• Tax Exempt Bonds
• FILING FOR INDIVIDUALS
• How to File
• When to File
• Where to File
• Update Your Information
• Get Your Tax Record
• Apply for an Employer ID Number (EIN)
• Check Your Amended Return Status
• Get an Identity Protection PIN (IP PIN)
• File Your Taxes for Free
• Bank Account (Direct Pay)
• Payment Plan (Installment Agreement)
• Electronic Federal Tax Payment System (EFTPS)
• Your Online Account
• Tax Withholding Estimator
• Estimated Taxes
• Where's My Refund
• What to Expect
• Direct Deposit
• Reduced Refunds
• Amend Return

Credits & Deductions

• INFORMATION FOR...
• Businesses & Self-Employed
• Earned Income Credit (EITC)
• Child Tax Credit
• Clean Energy and Vehicle Credits
• Standard Deduction
• Retirement Plans

Forms & Instructions

• POPULAR FORMS & INSTRUCTIONS
• Form 1040 Instructions
• Form 4506-T
• POPULAR FOR TAX PROS
• Form 1040-X
• Circular 230

Apply online for a payment plan

More in pay.

• Debit or Credit Card
• Business Tax Payment (EFTPS)
• Payment Plan
• Tax Debt Help
• Tax Withholding
• Foreign Electronic Payments

If you are a qualified taxpayer or authorized representative (Power of Attorney) you can apply for a payment plan (including installment agreement) online to pay off your balance over time.

Note: Once you complete your online application you will receive immediate notification of whether your payment plan has been approved.

Individual payment plan

Do you qualify.

Your specific tax situation will determine which payment options are available to you. Payment options include full payment, a short-term payment plan (paying in 180 days or less) or a long-term payment plan (installment agreement) (paying monthly).

You may qualify to apply online if:

• Long-term payment plan (installment agreement): You owe $50,000 or less in combined tax, penalties and interest. You have filed all required returns.
• Short-term payment plan: You owe less than $100,000 in combined tax, penalties and interest.

If you are a sole proprietor or independent contractor, apply for a payment plan as an individual.

Note: Setup fees may be higher if you apply for a payment plan by phone, mail, or in-person. Get more information on other payment plan options and fees .

What do you need to apply for a payment plan?

Starting November 14, 2021, IRS usernames that were only used to access payment plans (Online Payment Agreement) can’t be used to sign in anymore. You will be prompted to create an account with ID.me and will need photo identification.

If you are applying for a direct debit payment plan, you will need your bank routing and account numbers.

If you recently filed your tax return or your return was examined but have not received a balance notice from the IRS, you will need the balance due shown on your return.

What does it cost?

If we approve your payment plan, one of the following fees will be added to your tax bill.

Plan options and costs
directly from your checking or savings account ( Pay) or by check, money order or debit/credit card.
After applying for a short-term payment plan, you can  directly from your checking or savings account ( ) or by check, money order or debit/credit card.
: setup fee waived) Pay amount owed through Direct Debit (automatic payments from your checking account), also known as a Direct Debit Installment Agreement (DDIA). This is required if your balance is more than $25,000. : $43 setup fee that may be reimbursed if certain conditions are met) After applying for a long-term payment plan, pay amount owed through non-direct debit (not automated) monthly payments, including payments directly from your checking or savings account ( ) or by check, money order or debit/credit card.

Get more information on other payment agreement options and fees.

How do I review or revise an existing plan?

Reviewing a payment plan

You can view details of your current payment plan (type of agreement, due dates, and amount you need to pay) by logging into the online payment agreement tool using the Apply/Revise button below.

What you can change using the online payment agreement tool

You can use the online payment agreement tool to make the following changes:

• Change your monthly payment amount
• Change your monthly payment due date
• Convert an existing agreement to a Direct Debit agreement
• Change the bank routing and account number on a Direct Debit agreement
• Reinstate after default

You can log into the online payment agreement tool using the Apply/Revise button below.

How to revise an online payment plan

Log in to the online payment agreement tool using the Apply/Revise button below. On the first page, you can revise your current plan type, payment date, and amount. Then submit your changes.

If your new monthly payment amount does not meet the requirements, you will be prompted to revise the payment amount. If you are unable to make the minimum required payment amount, you will receive directions for completing a Form 9465 Installment Agreement Request PDF and Form 433-F Collection Information Statement PDF .

To convert your current agreement to a Direct Debit agreement, or to make changes to the bank account associated with your existing Direct Debit agreement, enter your bank routing and account number. 

If your plan has lapsed through default and is being reinstated, you may incur a reinstatement fee.

Power of Attorney (POA) for an individual

To apply as Power of Attorney (POA) for an individual, you need to log in with your IRS username or ID.me credentials (see What do you need to apply for a payment plan?)

For the individual you are representing, you will need:

• Taxpayer's Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN)
• Your Centralized Authorization File (CAF) number
• Caller ID from the taxpayer's notice or POA's signature date on Form 2848
• Balance due amount
• Secondary taxpayer’s SSN or ITIN (if applicable)
• Adjusted Gross Income for most recent return on file
• Tax year examined (if applicable)

Note : The POA must be authorized for all balance due periods in order to represent the taxpayer for a payment plan. Not all POA authority designation levels can represent the taxpayer for this purpose (including level “h”) or use the online system (including level “k”).  See the Instructions for Form 2848 for more information.

Apply/Revise as Individual Apply/Revise as Individual POA

Business payment plan

Your specific tax situation will determine which payment plan options are available to you. Payment options include full payment or a long-term payment plan (installment agreement) (paying monthly).

You may qualify to apply online, if:

• Long-term payment plan (installment agreement): You have filed all required returns and owe $25,000 or less in combined tax, penalties, and interest.

Note: Setup fees may be higher if you apply for a payment plan by phone, mail, or in-person. Get more information on other payment plan options and fees .

What does my business need to apply?

To apply as a business, you need to log in with your IRS username or ID.me credentials (See What do you need to apply for a payment plan? )

You also need:

• Your Employer Identification Number (EIN)
• Date the business was established (MM/YYYY)
• Your Caller ID from notice
• Business address from most recently filed tax return
• Tax form filed or examined
• Tax period filed or examined

Plan options and costs
, electronically online or by phone using Electronic Federal Tax Payment System ( ) or by check, money order or debit/credit card.
Pay amount owed through Direct Debit (with automatic payments from your checking account), also known as Direct Debit Installment Agreement (DDIA). This is required if your balance is more than $10,000. After applying for a payment plan, pay amount owed through non-direct debit (not automated) monthly payments, including paying electronically online or by phone using the Electronic Federal Tax Payment System ( ) or by check, money order, or debit/credit card.

Get more information on other payment agreement options and fees.  

If your new monthly payment amount does not meet the requirements, you will be prompted to revise the payment amount. If you are unable to make the minimum required payment amount, you will receive directions for completing a Form 433-B Collection Information Statement for Businesses PDF  and how to submit it.

Power of Attorney (POA) for a business

To apply as Power of Attorney (POA) for a business, you need to log in with your IRS username or ID.me credentials (see What do you need to apply for a payment plan? )

• Taxpayer's Employer Identification Number (EIN)
• Business address of most recently filed tax return on file

Apply/Revise as Business Apply/Revise as Business POA

More Information

Answers to common questions

Video: Avoid Interest and Penalty Charges

System Availability

Monday to Friday: 6 a.m. to 12:30 a.m. ET

Saturday: 6 a.m. to 9 p.m. ET

Sunday: 6 p.m. to 12 a.m. ET

The system will only be available during times above; please return to the system during system availability to use the Online Payment Agreement application.

•  Facebook
•  Twitter
•  Linkedin

Choose your plan

• Developer API
• Reusable templates
• 900+ partner integrations
• Shared templates
• Collaborative commenting
• Customized branding

Business Pro

• Signer attachments
• Formulas & advanced fields
• Payment collection

Need more features for your team?

Expand your team’s toolkit.

• Organization management
• Document generation for Salesforce
• Compliance obligations
• Single sign-on (SSO)
• Identification and authentication
• Customize with integrations
• Multi-channel delivery
• 24/7 live support
• Docusign Navigator new

eSignature core features
	5 per month	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
Professional signing experiences
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Does Not Include	1 custom brand	1 custom brand	More available
Team management
	Single user	Up to 50 users	Up to 50 users	50+ users
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
Streamlined workflows & documents
	Does Not Include	Does Not Include	Includes	Contact sales
	Does Not Include	Does Not Include	Includes	Contact sales
	Does Not Include	Does Not Include	Includes	Contact sales
	Does Not Include	Does Not Include	Includes	Contact sales
	Does Not Include	Does Not Include	Includes	Contact sales
	Does Not Include	Does Not Include	Includes	Contact sales
	Does Not Include	Does Not Include	Includes	Contact sales
	Does Not Include	Does Not Include	Includes	Includes
	Does Not Include	Does Not Include	Includes	Includes
	Does Not Include	Does Not Include	Includes	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
Trust, security & certifications
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	SeS	SeS	SeS	SeS, AeS, QeS
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Does Not Include	Does Not Include	Includes	Includes
	Does Not Include	Does Not Include	Contact sales	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
Integrations & APIs
	Includes	Includes	Includes	Includes
	Does Not Include	Does Not Include	Does Not Include	Includes
	Includes	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Does Not Include	Includes	Includes	Includes
	Includes	Includes	Includes	Includes
	Does Not Include	Does Not Include	Does Not Include	Contact sales
Compliance & advanced customization
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Includes	Includes
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
	Does Not Include	Does Not Include	Does Not Include	Contact sales
Intelligent Agreement Management (IAM) Platform
	Does Not Include	Does Not Include	Does Not Include	Includes
	Does Not Include	Does Not Include	Does Not Include	Includes

Docusign plans & pricing FAQ

No, recipients of your agreements do not need an account to sign with Docusign. Your agreement will be sent by email from [email protected] . Recipients can review the document, adopt a signature, and complete the signing process without having a Docusign account.

Find out more about data protection policies and security commitments in place.

An envelope is a container for agreements you send to a recipient to sign. An envelope can have one or many agreements, one signer or many signers. Envelopes have statuses (e.g., sent, delivered, completed, voided) and also contain information about the sender and timestamps that indicate the progress of the delivery procedure. Regardless of how many documents, fields and signers a given envelope contains, it still counts only once towards your eSignature plan’s envelope allowance once it is sent out for signature.

Yes, your subscription will automatically renew each month for monthly plans, and each year for annual plans.

Yes, for annual subscription plans purchased on Docusign.com (Personal, REALTORS®, Real Estate, Standard and Business Pro) we offer a refund within 30 days of purchase. For monthly subscription plans, you can cancel your account at any time and you will not be charged for the next month. §

Subject to applicable Terms & Conditions .

If you're interested in learning about our advanced solutions or need more than 50 users, call 1-877-720-2040 to talk to a sales specialist.

The 30-day refund option may only be used once per customer. When you sign up for a Docusign eSignature subscription plan, you must agree to the Terms & Conditions and Privacy Notice for use of the Docusign service. We only process cancellations and refunds according to the terms specified in the Terms & Conditions .

The Docusign Payments feature is only available to customers who purchase Business Pro or Enhanced plans and for the currencies and countries supported by the payment gateways shown in the Docusign Payment Field FAQ .

JavaScript is disabled in your browser. To view the website properly, please enable JavaScript in your browser settings and refresh the page.

Apply for and manage a grant or program for your business.

Manage your interactions with the R&D Tax Incentive program.

• Business plans

Develop your business plan

On this page

Why you need a business plan

Use our business plan tool, download a detailed business plan template, tips to help you write your business plan.

Whether you've just started out or have been running your business for years, business planning can be the key to your success. Having a business plan:

• helps you to prioritise – it gives your business direction, defines your objectives, maps out how you'll achieve your goals and helps you to manage possible bumps in the road
• gives you control over your business – the planning process helps you learn about the different things that could affect your success. If you're already in business, it helps you to step back and look at what's working and what you can improve on
• helps you seek finance – if you're seeking finance for your business, you'll need to show banks and investors why they should invest in your business.

It will help you to develop a shorter business plan to:

• evaluate a new business idea
• set some goals for the year ahead
• keep your business on track.

Use this template if you are seeking finance for your business or want to include more detail in your business plan.

Business plan template

1. Determine what your plan is for

Does your business plan have more than one purpose? Will you use it internally, or will you share it externally, for example with potential investors or banks?

Deciding what the purpose is, can help you develop your plan for the right audience. If the plan has been developed for third parties, you will need to determine what they’ll be most interested in.

2. Prepare your finances

Use our detailed business plan template if you are seeking finance.

Lenders and investors will want to know if your finances are in order and your business is in a strong financial position. They'll want to know how much money you currently have, how much money you need and how much you expect to make in the near future. While a bit of extra funding will help you ensure you’re covered for unexpected costs, be realistic and avoid asking for more than you need.

If you're starting out and don't have financial information yet, our template provides resources to help you get your finances ready.

3. Write your summary last

Summarise the main points of your business plan using as few words as possible. You want to get to the point but not overlook important facts. This is your opportunity to sell yourself, but don't overdo it. The summary should include details about your business, market, goals and what makes you different from other businesses.

4. Get help

Don't leave your business plan to the last minute. It takes time, research and careful preparation to develop an effective business plan.

If you aren't confident in completing the plan yourself, consider getting a professional to look over it and provide advice.

There are a number of government services available to help you plan, start or grow your business. These services can provide general advice, workshops, seminars and networking events, and can even match you with a mentor or business coach.

Get expert help from a business adviser in your area .

5. Review your plan regularly

As your business changes, your plan will need to change to ensure your business is still heading in the right direction. Having your plan up-to-date can keep you focused on where you are heading.

It's a good idea to keep a record of each version of your business plan.

6. Protect your plan

Having an understanding with third parties when distributing a plan could be enough protection for some businesses. But if you have innovative business practices, products or services, you may want people to sign a confidentiality agreement to protect your innovations.

It may also be a good idea to include some words in your plan asking the reader not to disclose the details of your plan.

Start writing and developing your marketing strategy.

Find out what you need to register for when starting a business., was this page helpful, thanks for sharing your feedback with us..

Our live chat service is open from 8am - 8pm, Monday to Friday, across Australia (excluding national public holidays ).

Learn about the other ways you can contact us .

All our experts are busy now. Please try again later or contact us another way

We're open from 8am - 8pm, Monday to Friday, across Australia (excluding national public holidays ).

We use cookies to give you a better experience on our website. Learn more about how we use cookies and how you can select your preferences.

The secure cloud storage and file sharing you trust

Connect all your devices. Restore deleted files. Deliver large files.

For personal use

For professionals.

• 2 TB of storage

Connect all the devices you need

Transfer files up to 50 GB

30 days to restore deleted files

• 3 TB of storage

Transfer files up to 100 GB

180 days to restore deleted files

• 5 TB of storage for the team

Transfer files up to  50 GB

Set up admins

For companies

• Starts at 15 TB for the team

1 year to restore deleted files

Set up tiered admin roles

2 GB to store and share your files

Customize to your business with enterprise-grade security, integrations with best-in-class security solutions, and live support from dedicated experts

Compare plans

A table comparing the different Dropbox plans

• Manage your subscription
• Manage payment method
• Renew your subscription
• Turn recurring billing on or off
• When subscription expires
• Cancel Microsoft 365
• Microsoft 365 subscription refunds
• Share Microsoft 365 Family
• Stop sharing Microsoft 365 Family
• You received an invitation to share
• Switch between Microsoft 365 subscriptions
• Switch to a business subscription
• Transfer to a different Microsoft account
• About accounts
• Sign in to Microsoft 365
• Why you need to sign in
• Forgot account or password
• Get started at Microsoft 365.com
• Meet the Microsoft 365 app launcher
• Check version
• Microsoft 365 for home or business
• What business product do I have?
• Difference between Microsoft 365 and Office 2021
• Difference between home and business plans
• Difference between Microsoft 365 and free web apps
• Troubleshoot

What's the difference between Microsoft 365 plans for home or business

Microsoft 365 is a subscription service that makes sure you always have the most up-to-date modern productivity tools. If you're looking to buy Microsoft 365, but not sure which plan is right for you, use the information below to help guide your decision.

Watch: Business plans versus personal and family plans

Business plans versus personal and family plans

Microsoft 365 business subscriptions

Microsoft 365 business subscriptions  can help you grow your business, no matter if you're a team of one or more. 

Microsoft 365 Family and Personal

Personal and family subscriptions are ideal for personal use like home, personal, or family projects and school related activities.

The right plan for you will depend on what your needs are. Let's explore the options.

	premium desktop apps like Word, Excel, and PowerPoint which you can download and install on multiple PCs, Macs, tablets, and phones.

If you're leaning towards a business plan, deciding which one can depend on your specific business needs. The Microsoft 365 plan chooser is designed to help you with this. The chooser will make recommendations based on your answers to questions such as the size of your business, your field of work, the devices you use, and what kind of features, IT support, and security you're looking for. See Find the right plan for your business .

Looking for more product details and prices? Check out the comparison tables:  Compare Microsoft 365 for business plans

Buy or try Microsoft 365:

For business      For personal and family

Do you need both a business plan and a personal plan?

In some cases, a single Microsoft 365 plan will suit all your needs, but there might be instances when having both plans is the correct decision for you.

For example, you may want to keep your personal files, photos, and other documents separate from your business, having two plans will allow you to do this.

Additionally, if you already have Microsoft 365 Family that you're sharing with friends and family who aren't part of your business, keeping that personal subscription might be the best thing for everyone. This means you don't have to move anyone off that plan, and you don't have to worry about any personal files you already have associated with that subscription and your personal account. 

Switch from a personal Microsoft 365 subscription to Microsoft 365 for business

Have you already been using Microsoft 365 Family or Personal for your business and now you're ready to switch your business to Microsoft 365 for business? It's possible to transfer your business documents and files to your new business plan. Learn more about your options to help you with this process.

Follow the steps in  Switch from Microsoft 365 for home to a business subscription .

Work with a Microsoft 365 business partner in your area: Find the right partner for you .

Our product experts are available to help you with this free of charge:  Contact product experts online. Note: Help from Microsoft business consultants isn't available in all markets.

Need more help?

Want more options.

Explore subscription benefits, browse training courses, learn how to secure your device, and more.

Microsoft 365 subscription benefits

Microsoft 365 training

Microsoft security

Accessibility center

Communities help you ask and answer questions, give feedback, and hear from experts with rich knowledge.

Ask the Microsoft Community

Microsoft Tech Community

Windows Insiders

Microsoft 365 Insiders

Find solutions to common problems or get help from a support agent.

Online support

Was this information helpful?

Thank you for your feedback.