market research job description

Need to start saving with a new ATS? Learn how to calculate the return on investment of your ATS Calculate ROI now

• HR Toolkit |
• HR Templates |
• Job descriptions |
• Marketing job descriptions |

Market Research Analyst job description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.

Eleni, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, and employer branding.

This Market Research Analyst job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Market Research Analyst?

A Market Research Analyst is a professional who collects and analyzes data on consumers, competitors, and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decision-making and to identify market trends and opportunities.

What does a Market Research Analyst do?

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Market Research Analyst responsibilities include:

• Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Compiling and analyzing statistical data using modern and traditional methods to collect it

Want to generate a unique job description?

Looking for a job.

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills

• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field

Post this Market Research Analyst job to over 200 job boards at once.

Frequently asked questions, related job descriptions.

• Marketing Analyst job description
• SEO Analyst job description
• Social Media Analyst job description

Related Interview Questions

• Market Research Analyst interview questions and answers
• SEO Analyst interview questions and answers
• Social Media Analyst interview questions and answers

Related Topics

• How to hire a marketing person: 5 quick hiring tips
• Top job sites for employers that won't cost you a penny
• Best job boards: The ultimate job sites list for 2021

Available in

Jump to section, share on mastodon.

• Book a Speaker

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus convallis sem tellus, vitae egestas felis vestibule ut.

Error message details.

Reuse Permissions

Request permission to republish or redistribute SHRM content and materials.

Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Related Content

Why AI+HI Is Essential to Compliance

HR must always include human intelligence and oversight of AI in decision-making in hiring and firing, a legal expert said at SHRM24. She added that HR can ensure compliance by meeting the strictest AI standards, which will be in Colorado’s upcoming AI law.

A 4-Day Workweek? AI-Fueled Efficiencies Could Make It Happen

The proliferation of artificial intelligence in the workplace, and the ensuing expected increase in productivity and efficiency, could help usher in the four-day workweek, some experts predict.

Advertisement

Artificial Intelligence in the Workplace

​An organization run by AI is not a futuristic concept. Such technology is already a part of many workplaces and will continue to shape the labor market and HR. Here's how employers and employees can successfully manage generative AI and other AI-powered systems.

HR Daily Newsletter

New, trends and analysis, as well as breaking news alerts, to help HR professionals do their jobs better each business day.

Success title

Success caption

• Job Descriptions
• Consulting and Strategy Job Descriptions

Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

• Monitoring and forecasting marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing, and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Maintaining strict confidentiality of sensitive information.
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
• Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

• Bachelors degree in market research or related (essential).
• Two years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics, and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, databases, and statistical packages.

Related Articles:

Market research analyst interview questions, analyst job description, analyst interview questions, equity analyst job description, equity analyst interview questions.

• Create new account

Market Research Analyst

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Market research analysts typically do the following:

• Monitor and forecast marketing and sales trends
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert data and findings into tables, graphs, and written reports
• Prepare reports and present results to clients and management

Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.

Analysts help determine a company’s position in the marketplace by researching their competitors and studying their marketing methods, prices, and sales. Using this information, analysts may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables analysts to develop advertising brochures and commercials, product promotions, and sales plans.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys that market research analysts use are survey researchers.

Market research analysts held about 792,500 jobs in 2021. The largest employers of market research analysts were as follows:

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings.

Work Schedules

Most market research analysts work full time during regular business hours.

Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree. Strong research and analytical skills are essential.

Market research analysts typically need a bachelor's degree in market research or a related business, communications, or social science field.

Courses in statistics, research methods, and marketing are important for prospective analysts. Courses in communications and social sciences, such as economics or consumer behavior, are also helpful.

Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in marketing research, but analysts may choose to complete a bachelor’s degree in another field, such as statistics and marketing, and earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations

Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The  Insights Association  offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.

Other Experience

Completing an internship while in school may be helpful. Prospective analysts also may gain experience by volunteering for an organization and helping with market research or related projects.

Employers may prefer to hire candidates who have experience in other positions that require collecting and analyzing data or writing reports to summarize research. 

Market research analysts typically have an interest in the Thinking, Persuading and Organizing interest areas, according to the Holland Code framework. The Thinking interest area indicates a focus on researching, investigating, and increasing the understanding of natural laws. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people. The Organizing interest area indicates a focus on working with information and processes to keep things arranged in orderly systems.

If you are not sure whether you have a Thinking or Persuading or Organizing interest which might fit with a career as a market research analyst, you can take a career test to measure your interests.

Market research analysts should also possess the following specific qualities:

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. Market research analysts must assess all available information to determine what marketing strategy would work best for a company.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.

In May 2021, the median annual wages for market research analysts in the top industries in which they worked were as follows:

Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations.

About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. 

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

For more information about market research analysts, visit

Insights Association

For resources and information about qualitative research, visit

Qualitative Research Consultants Association  (QRCA)

Where does this information come from?

The career information above is taken from the Bureau of Labor Statistics Occupational Outlook Handbook . This excellent resource for occupational data is published by the U.S. Department of Labor every two years. Truity periodically updates our site with information from the BLS database.

I would like to cite this page for a report. Who is the author?

There is no published author for this page. Please use citation guidelines for webpages without an author available. 

I think I have found an error or inaccurate information on this page. Who should I contact?

This information is taken directly from the Occupational Outlook Handbook published by the US Bureau of Labor Statistics. Truity does not editorialize the information, including changing information that our readers believe is inaccurate, because we consider the BLS to be the authority on occupational information. However, if you would like to correct a typo or other technical error, you can reach us at [email protected] .

I am not sure if this career is right for me. How can I decide?

There are many excellent tools available that will allow you to measure your interests, profile your personality, and match these traits with appropriate careers. On this site, you can take the Career Personality Profiler assessment, the Holland Code assessment, or the Photo Career Quiz .

Get Our Newsletter

Market Research Analyst Job Description [Updated for 2024]

In today’s data-driven business landscape, the demand for market research analysts is soaring.

As the business world evolves, the need for savvy professionals who can gather, analyze, and interpret market data becomes increasingly critical.

But what does being a market research analyst truly entail?

Whether you are:

• A job seeker looking to unravel the complexities of this role,
• A hiring manager seeking to draft the perfect candidate profile,
• Or simply curious about the intricacies of market research analysis,

You’ve come to the right place.

Today, we present a customizable market research analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Market Research Analyst Duties and Responsibilities

Market Research Analysts use a range of tools and methodologies to gather and interpret data on market conditions, customer behaviors, and competitor activity.

Their findings assist businesses in making informed decisions about market opportunities, product or service development, and marketing strategy.

Their primary duties and responsibilities include:

• Conducting primary and secondary market research using various methods such as surveys, focus groups, and data analysis
• Monitoring and forecasting market trends and consumer behavior
• Identifying potential markets and testing them extensively
• Collecting data on competitors and analyzing their prices, sales, and marketing methods
• Preparing reports using statistical software and presenting findings to management
• Devising and evaluating methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires
• Working closely with other departments, such as marketing and sales, to understand and address business needs
• Advising businesses on market conditions, consumer behavior, and marketing strategies

Market Research Analyst Job Description Template

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions.

The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

Qualifications

• Proven market research analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Additional Information

• Job Title: Market Research Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for market research or client meetings.
• Reporting Structure: Reports to the Market Research Manager or Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $62,000 minimum to $105,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Market Research Analyst Do?

Market Research Analysts play a crucial role in helping organizations understand their markets, customers, competitors, and other variables that affect business performance.

They work for corporations, marketing agencies, consulting firms or they may be self-employed.

They collect data and conduct research to understand market trends, consumer attitudes, and competitive practices.

This involves designing surveys, conducting interviews or focus groups, analyzing data using statistical software, and preparing reports.

Their main goal is to help the company understand what products people want, who will buy them, and at what price.

They use this information to help organizations develop marketing strategies, define target audiences, set pricing structures, and identify opportunities for business growth.

Market Research Analysts also track and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, and present their findings to the management using graphs and charts.

They work closely with other teams within the organization such as sales, product development, and senior leadership to provide insights that drive strategic decisions.

In addition to this, they are expected to keep up-to-date with the latest research methodologies, data analysis techniques, and marketing trends.

Market Research Analyst Qualifications and Skills

Market Research Analysts require a combination of technical skills, soft skills, and industry-specific knowledge to effectively analyze market conditions and guide business strategies, including:

• Strong analytical skills to interpret complex data and convert it into understandable results.
• Excellent communication skills to present findings and translate complex data into understandable documents and reports.
• Detail-oriented abilities to ensure accurate data collection and interpretation, as well as thorough market analyses.
• Proficiency in statistical software, databases, and design programs for data manipulation and visualization.
• Critical thinking skills to identify trends, patterns, and insights in the data and make strategic recommendations based on findings.
• Interpersonal skills to work effectively with different teams and stakeholders, understanding their informational needs and presenting relevant findings.
• Ability to work under pressure and meet tight deadlines, demonstrating exceptional time management skills.
• Knowledge of the industry and its latest trends, being able to anticipate changes in the market and their possible impacts.

Market Research Analyst Experience Requirements

Entry-level Market Research Analysts typically have 1 to 2 years of experience, gained through internships or part-time roles in market research, data analysis, or a related field.

They often have hands-on experience with data collection methods and statistical software.

Candidates with 2 to 5 years of experience usually have a solid understanding of market research methods, data analysis, and market trends.

They may also have experience with report writing and presenting findings to stakeholders.

Senior Market Research Analysts with over 5 years of experience often have a deep understanding of both qualitative and quantitative research methodologies.

They are likely to have developed leadership skills and may have managed small research projects or teams.

They may also have experience in strategic planning based on the insights gained from market research.

Additional relevant experience for all levels of Market Research Analysts can include a familiarity with Customer Relationship Management (CRM) systems, experience in a specific industry, or knowledge of a particular market.

It’s also essential that Market Research Analysts have experience with data visualization tools and are able to translate complex data into understandable and actionable insights.

This can often be gained through practical experience, further education, or certifications in market research or a related field.

Market Research Analyst Education and Training Requirements

To become a Market Research Analyst, a bachelor’s degree in marketing, business administration, statistics, or a related field is generally required.

The degree program should cover areas such as market research, statistics, business administration, and consumer behavior.

These subjects equip a candidate with the necessary knowledge and skills to analyze market trends, interpret data, and make informed business decisions.

Many employers may prefer candidates with a master’s degree in market research or a related field, especially for more advanced positions.

These programs dive deeper into the research methodologies, data analysis techniques, and marketing strategies required for the role.

In addition to formal education, market research analysts should have strong analytical skills, be adept at using statistical software, and have a good understanding of consumer behavior.

Certification is not always required but can be beneficial for career advancement.

The Marketing Research Association offers the Professional Researcher Certification (PRC) for those who meet education and experience requirements.

Lastly, continuous learning and staying updated with the latest market trends and research methodologies is critical in this field.

Many analysts attend workshops, seminars, and courses to update their skills and knowledge.

Market Research Analyst Salary Expectations

A Market Research Analyst earns an average salary of $63,790 (USD) per year.

However, the actual income may differ based on factors such as industry, years of experience, level of education, and the location of the job.

Market Research Analyst Job Description FAQs

What skills does a market research analyst need.

A Market Research Analyst should have strong analytical skills to understand large and complex data sets, critical-thinking skills to draw accurate conclusions from their findings, and detail-oriented nature to ensure the accuracy of their data.

They also need to have excellent communication skills to present their findings in a clear, comprehensible way to their team or clients.

Do Market Research Analysts need a degree?

Most Market Research Analyst positions require at least a bachelor’s degree in marketing, business, statistics, or a related field.

Some advanced roles may require a master’s degree.

Practical experience with statistical software, data visualization, and digital marketing tools can be beneficial.

What should you look for in a Market Research Analyst resume?

On a Market Research Analyst’s resume, look for a degree in a relevant field and experience with data analysis, as this is a key part of the role.

Familiarity with specific market research tools and software is also a plus.

Additionally, any demonstration of strong communication skills, whether through presentations, reports, or other means, can be a good indicator of their ability to convey their findings effectively.

What qualities make a good Market Research Analyst?

A good Market Research Analyst is naturally curious and enjoys digging into data to uncover trends and insights.

They’re detail-oriented and meticulous, as accuracy is paramount in their role.

They also possess strong problem-solving skills, using their findings to strategize effective marketing approaches.

Furthermore, good communication skills are essential, as they must present their findings and recommendations in a clear and compelling way.

Is it challenging to hire Market Research Analysts?

Finding a Market Research Analyst with the right blend of analytical prowess, industry knowledge, and communication skills can be challenging.

The field is highly competitive, and the best candidates often have a solid educational background coupled with practical experience.

Employers need to offer competitive salaries and opportunities for advancement to attract top talent.

And there you have it.

Today, we’ve demystified what it truly entails to be a market research analyst.

And guess what?

It’s not just about crunching numbers.

It’s about unearthing valuable insights that help shape business strategies, one data point at a time.

With our ready-to-use market research analyst job description template and real-world examples, you’re all set to make a difference.

But why stop there?

Dive deeper with our job description generator . It’s your next step to creating razor-sharp job listings or polishing your resume to brilliance.

Every data point is a part of the larger narrative.

Let’s shape that future. Together.

Reasons to Become a Market Research Analyst (Fuel Business Growth!)

How to Become a Market Research Analyst (Complete Guide)

Disadvantages of Being a Market Research Analyst (Demographic-Driven Distress)

Outlandish Occupations: Unusual Jobs That Redefine Work

Humanity’s Fort: Jobs Where AI’s Impact Is Nil

Underpaid and Overlooked: A Deep Dive into the Least Paying Jobs

Your Home, Your Office: High-Paying Remote Jobs to Elevate Your Lifestyle!

The Editorial Team at InterviewGuy.com is composed of certified interview coaches, seasoned HR professionals, and industry insiders. With decades of collective expertise and access to an unparalleled database of interview questions, we are dedicated to empowering job seekers. Our content meets real-time industry demands, ensuring readers receive timely, accurate, and actionable advice. We value our readers' insights and encourage feedback, corrections, and questions to maintain the highest level of accuracy and relevance.

Similar Posts

Asylum Officer Job Description [Updated for 2024]

Erosion Control Dozer Operator Job Description [Updated for 2024]

Animal Curator Job Description [Updated for 2024]

Health and Nutrition Writer Job Description [Updated for 2024]

Furniture Mover Job Description [Updated for 2024]

Bicycle Urban Planner Job Description [Updated for 2024]

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

How to write a market research analyst job description

A market research analyst is like your organization's eyes and ears on market trends, diving into data to provide insights for growth. Given how crucial their role is, getting the right person onboard isn't just a want—it's a need.

A vague or outdated job description can lead to missed opportunities or even the hassle of rehiring. Beyond the technical bits, a market analyst also needs solid teamwork skills and adaptability. 

If you aim to craft a market research analyst job description that attracts the best, you're in the right place. We have the blueprint you need and a free template to help you get started.

Table of contents

What is a market research analyst, key skills to look for in market research analysts, how to write an effective market research analyst job description, market research analyst job description template , two things to avoid when writing a job description for market research analysts, next steps: attracting and assessing market research analyst candidates, hire the best market research analyst with testgorilla.

A market research analyst studies market conditions to identify potential sales opportunities for a product or service. 

They gather data on consumers and competitors, analyze information to predict market trends, and provide insights to companies to make informed business decisions. 

Their findings help shape marketing and business strategies to meet customer needs and preferences.

Data collection and analysis : Ability to gather the right data and interpret it, helping businesses understand market trends and customer preferences.

Statistical expertise : Skill in using statistical methods to analyze data, making it easier to spot patterns and make accurate predictions.

Accuracy and critical thinking : Ensuring accuracy in gathering data and logically making sense of numbers and trends.

Familiarity with research tools : Knowledge of the latest tools and software used in market research to collect and analyze data efficiently.

Understanding consumer behavior : Grasps why consumers make certain choices, helping businesses cater to these needs and desires.

Report writing : Skill in compiling data into clear, concise reports that decision-makers can easily understand and act upon.

Communication Skills : Can present findings clearly, whether it's in writing or verbally, making sure everyone, from teammates to executives, understands.

Writing an effective job description for a market research analyst requires clarity, specificity, and an understanding of the role's significance in the organization. Follow these steps:

Highlight essential skills and qualifications

You should detail both the hard and soft skills required for the position. While it's essential to mention technical know-how like familiarity with specific statistical tools, such as SPSS, don't forget soft skills like communication, teamwork, and adaptability. Include something like, "You value clear communication as much as number-crunching."

Additionally, when you're jotting down qualifications, be clear. Instead of just saying, "A degree required," specify with "Do you have a bachelor's in Statistics or Marketing? That's what we're after!"

Emphasize company culture and application details

Give them a sneak peek into your company’s culture and values. For instance, "At our firm, we're big on team lunches and brainstorming sessions." This allows candidates to determine if they align with the organizational ethos. 

Furthermore, you need to outline the application procedure clearly. Detail what the candidate should provide—be it a resume, cover letter, or specific project—and provide a point of contact for any questions. This clarity ensures a smoother application process for both the candidate and the hiring team.

Here’s a market research analyst job description template that you can tailor to your needs:

Company introduction

Give a glimpse of your company’s culture, values, working style, and unique benefits or perks. For instance, write, “Our teams enjoy flexible hours and an annual company retreat to rejuvenate.” It helps potential candidates understand if they'd be a good fit.

Benefits of working with [Your company]

This section highlights the perks and benefits of working with your company. These may include healthcare and retirement plans, vacation or paid time off, generous compensation, flexible work hours, or exclusive access to industry workshops to keep the candidate at the forefront of market research trends.

Market research analyst job brief

[Company name]

Job Title: [For example, Lead Market Research Analyst, Market Research Specialist, or Market Data Analyst]

Reports to: [For example, Chief Marketing Officer (CMO) or Vice President (VP) of Marketing]

Position type: [For example, full-time or part-time; employee or independent contractor]

Location: [Remote, hybrid, or on-site]

[Compensation details]

Market research analyst responsibilities

Gather and analyze data on consumers, competitors, and market conditions using statistical software.

Interpret data to provide actionable insights on market trends, competitive positioning, and potential opportunities.

Monitor and evaluate competitor performance, pricing, and marketing strategies to shape competitive approaches.

Design and execute qualitative and quantitative research methods, including surveys and focus groups.

Perform market research SWOT analysis.

Develop comprehensive reports and presentations to share findings and recommendations with key stakeholders.

Predict future market trends and provide insights on potential new products or market expansions.

Collaborate closely with marketing, sales, and product teams to align research objectives and findings.

Ensure all research adheres to ethical standards, maintains data integrity, and upholds data confidentiality.

Coordinate with external research agencies or vendors, ensuring outsourced work aligns with company objectives and standards.

Requirements/Qualifications and training required

Bachelor's degree in market research, marketing, business, or a related field, with a preference for those holding advanced degrees or relevant certifications.

Proven experience in market research, data analysis, and the use of statistical software, such as SPSS, Tableau, or Qualtrics.

Strong communication skills, both written and verbal, coupled with the ability to present complex data insights clearly and understandably.

Avoid these two common pitfalls to ensure you're drawing in the right talent:

1. Neglecting soft skills

While the technical aspect of market research is crucial, soft skills play an equally pivotal role. Avoid overlooking attributes like "strong communication skills," "collaborative team spirit," or "effective problem-solving." 

These skills ensure that analysts not only gather data but also interpret and communicate their findings to stakeholders.

2. Overlooking technological proficiency

The world of market research is becoming increasingly tech-reliant. But don’t assume that every candidate will be familiar with industry-standard software. You should explicitly mention which tools they’ll need to be proficient in, such as SPSS or Qualtrics. This ensures your new hire doesn’t need extensive training to get started.

Once your job description is ready, you can post it on your company website or on job boards such as Indeed, CareerBuilder, LinkedIn, and Glassdoor.

To sort and hire the best market research analyst , use pre-employment screening tests like those offered by TestGorilla. TestGorilla offers a variety of technical and soft skills tests in easy-to-understand formats that candidates can take in one sitting.

Role-specific tests include:

Market analysis test to evaluate candidates' ability to understand and interpret market factors to optimize business decisions.

Market research test to assess understanding of qualitative and quantitative research methods

Market analytics test to consider the ability to collect data from various sources, analyze it, and present data.

Other tests include:

Critical thinking test to measure the ability to think logically and make sound decisions.

Problem-solving test to test the ability to break down issues and find optimal solutions.

Communications skills test to test both verbal and written communication skills.

Personality tests to assess various personality traits.

How to become a market research analyst with no experience?

You could study marketing or statistics, take online courses to master tools like SPSS or Qualtrics, and seek internships or volunteer opportunities to build a portfolio and gain hands-on experience. Networking and attending industry workshops can also open doors to entry-level positions.

What is the difference between market research analyst and business analyst?

While both roles involve data analysis, they address different aspects of a business and have distinct objectives. Market research analysts focus on market trends and consumer behavior, while business analysts focus on optimizing business processes and systems.

Do you need an MBA to be a market research analyst?

While an MBA can be beneficial, many analysts start with bachelor's degrees in marketing, statistics, or related fields and gain experience in research methodologies and tools.

Market research analysts play a crucial role in helping businesses with informed decision-making. They have their fingers on the market pulse, studying consumer behavior and tracking competitors' moves.

A well-crafted job description takes the first step in attracting the right candidate who aligns with your company culture. After you've built a pool of candidates, you can use TestGorilla's pre-employment screening tests to assess their role-specific skills, cognitive abilities, and vital soft skills, ensuring you discover the perfect fit for your organization.

Explore TestGorilla today at no cost , or schedule a product demo to find the ideal market research analyst for your business.

Related posts

TestGorilla vs. Testgrid

59 great questions to ask interviewees

Top 9 Must-Have Consulting Skills (and How To Assess Them)

Hire the best candidates with TestGorilla

Create pre-employment assessments in minutes to screen candidates, save time, and hire the best talent.

Latest posts

The best advice in pre-employment testing, in your inbox.

No spam. Unsubscribe at any time.

Hire the best. No bias. No stress.

Our screening tests identify the best candidates and make your hiring decisions faster, easier, and bias-free.

Free resources

This checklist covers key features you should look for when choosing a skills testing platform

This resource will help you develop an onboarding checklist for new hires.

How to assess your candidates' attention to detail.

Learn how to get human resources certified through HRCI or SHRM.

Learn how you can improve the level of talent at your company.

Learn how CapitalT reduced hiring bias with online skills assessments.

Learn how to make the resume process more efficient and more effective.

Improve your hiring strategy with these 7 critical recruitment metrics.

Learn how Sukhi decreased time spent reviewing resumes by 83%!

Hire more efficiently with these hacks that 99% of recruiters aren't using.

Make a business case for diversity and inclusion initiatives with this data.

• Career Blog

Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

• The role of a market research analyst, including key responsibilities and requirements
• Essential skills and experience for success in this field
• Job outlook and earning potential for market research analysts
• Tips for breaking into the field and advancing your career
• Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

Related Articles

• Cover Letter Example With Salary Requirements
• Customer Success Manager Resume: Sample & Summary
• Biology Resume Examples for Entry-Level Biologists
• Research Assistant Resume: Sample Job Description & Skills
• Crafting a Salary Increase Letter: Examples & Best Practices

Rate this article

0 / 5. Reviews: 0

More from ResumeHead

Market Research Analyst Job Description Template

A market research analyst is the “ears” of the company. They asses the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.

Trusted by leading brands and startups

Watch the case study

In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g. financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

As such, the role needs to combine a strong technical skill set with the mindset of someone that can look at the bigger picture and translate data into tangible action plans.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Market Research Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.

Responsibilities

Data Gathering:

Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

Work cross-functionally to build relevant primary research collection tools for customers

• Consumers: Demographics, buying habits, needs, and price points
• Competitors: Pricing structures, current tactics, and sales channels

Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

Consistently exercise independent judgement and discretion in research matters

• Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

Deploy statistical modeling techniques to analyze data and forecast future trends

Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

Attend {{weekly sales meetings}} and present your research

Build out internal communication channels to keep the wider business updated with market news

Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

2-5 years of direct experience within similar roles

• Statistical software packages: {{SPSS, SAS, R or Stata}}
• Database manipulation {{SQL}} and CRM management
• Advanced data visualization methods: {{Tableau, Business Objects}}

A natural curiosity and a “big picture” mentality

Excellent spoken and written communication and the tenacity to hold an argument

• Ability to collaborate cross-functionally, with people of all levels

Recent Market Research Articles by Toptal Finance Experts

Exploring the Post-crash Cryptocurrency Market: Blockchain, Regulations, and Beyond

How Companies Are Building Digital Asset and NFT Strategies

How Roblox Became One of Gaming’s Hottest Companies

Hard Seltzer Industry: Unlikely to Fizzle Out

Why Music Royalties Are an Attractive Asset Class

The State of the Music Industry in 2020

How to hire market research analysts.

Market research analysts are skilled at ascertaining who will buy your company’s products or services. This guide to hiring a market research analyst features interview questions and answers, as well as best practices to help you identify the top candidates for your company.

Hire a Top Market Research Analyst Now

Top companies, startups, management consulting, and private equity firms hire freelance Marketing Research consultants from Toptal for their most strategic marketing research initiatives.

Marcello Sasso

Marcello has 24 years of experience in market research and strategic planning. He has helped Forbes Top 50 companies make more informed decisions concerning CX/UX, new product development, branding, and go-to-market strategies. He also has a global background and extensive multinational market research experience. Marcello enjoys freelancing as it allows him to serve different industries and provide diversified expertise.

Alex is a business intelligence and customer insight expert who helped raise over $200 million in funding as VP of marketing and sales at a venture-backed startup which eventually went public. He has broad experience developing business plans, market research, product development and deployment in mobile telecoms, advertising, and digital collaboration platforms. Alex loves freelancing because of the freedom and opportunity to cooperate on exciting projects worldwide and across industries.

Vincent Grandjean

Vincent has experience as a management consultant, entrepreneur, and general manager. After his first assignments in Europe, he gained extensive knowledge of emerging markets in North Africa and the Middle East. His primary skills include market research, market entry strategy, business planning, organization restructuring, controlling, and performance management. Vincent has carried out projects in numerous contexts but specializes in consumer packaged goods (CPG) and industrial sectors.

Discover More Market Research Analysts in the Toptal Network

Toptal Connects the Top 3% of Freelance Talent All Over The World.

Join the Toptal community.

Resume Builder

• Resume Experts
• Search Jobs
• Search for Talent
• Employer Branding
• Outplacement

Market Research Job Description

Market research duties & responsibilities.

To write an effective market research job description, begin by listing detailed duties, responsibilities and expectations. We have included market research job description templates that you can modify and use.

Sample responsibilities for this position include:

Market Research Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research

List any licenses or certifications required by the position: CPM, SPSS, SAS, PMP, BHBIA, ESRI, MACC, AER, LEED, CT

Education for Market Research

Typically a job would require a certain level of education.

Employers hiring for the market research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, Statistics, Psychology, Social Sciences, Education, MBA, Mathematics, Business/Administration

Skills for Market Research

Desired skills for market research include:

Desired experience for market research includes:

Market Research Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Forecast and track marketing and sales trends
• Work closely with sales and marketing, developing consultative relationships with this staff and strategic plans
• Interpreting what the data means, forecasting future trends and providing regular reporting of findings and recommendations
• Applying qualitative and quantitative techniques to gather and interpreting the data to produce substantiated recommendations
• Utilize various research databases to provide national and market-level quantitative and qualitative data for client pitches
• Create national and local market-level based data driven presentations that meet the client’s objectives
• Defines and prioritizes appropriate and necessary sales learning services with dealers and districts based on annual business planning cycle
• Determine learning activities that best serve dealer/district business goals
• Develop planning actions plus subsequent advertising and training programs that directly impact meeting sales forecast
• Assist in execution of planned learning and training activities
• Familiar with programming and fielding online surveys using softwares such as Confirmit, Vovici, SurveyMonkey, Qualtrics
• Bachelor’s degree in a quantitative field of study
• Some writing experience
• At least 5 years of experience in Market Research vendor management (RFP development, vendor vetting, contract management, project management, post mortem, qualitative, quantitative, competitive)
• At least 5 years of experience in design of research, execution of research, and dissemination of find
• At least 5 years of survey and question development (survey design, question development, survey coding)
• Communicate with and coordinate product group and internal support resources to meet field driven product/skills training, dealer sales career development, and overall planning support
• Analyze and critique post program results to determine if goals were met
• Work as a team with dealer and field personnel to gain maximum benefit from company resources
• Direct marketing services at dealer level to support business unit/dealer/district specified learning programs
• Review benefits from focused approach
• Understand the scope, functionality, and availability of market and product research tools and research reports
• Identify and track meaningful market and product trends occurring in the investment management marketplace
• Execute and summarize research surveys of institutional sales force and client-facing portfolio specialists to systematically gather market intelligence
• Communicate effectively to various types of audiences, through both verbal and written means
• Develop reports and informational decks based on third-party sources and/or original research conducted that display and understanding of underlying content, recognition of target audience, and awareness of timetables
• Creatively designs and develops new tools, methodologies and approaches for analysis and data management, in support of clients, with an eye for re-use and/or expansion
• Familiar with statistical or crosstabulation software application
• Master’s Degree preferably in Market Research, Business, Marketing or Communications
• Be enrolled in a four year accredited university in commutable proximity to our NYC office
• Technical knowledge of game development is a plus
• Bachelors or Master Degree in related field – MBA, Math/Statistics, Marketing, Marketing Research
• Prepare sales deck slides for sales pitches
• Direct, design, implement, and analyze quantitative market research projects
• Collect and analyze data using basic research techniques
• Deliver insights from survey data that impact the success of your client's business
• Build client relationships as a "trusted advisor" in order to solve critical business problems
• Strategically suggest research solutions and studies to further client success
• Consultatively deliver against client key performance indicators
• Manage and influence across internal and external clients
• A minimum of 2 - 3 years in a quantitative research role
• A flair for building new relationships and nurturing existing relationships with internal and external clients
• Be able to translate complex information into presentable results to client
• 3 years' experience in Market Research using qualitative and quantitative methods, preferable for a multinational company
• Knowledge of competitive and Market Analysis tools and statistics
• Available to work 40 hours a week for 6 months, start date ASAP, post grads and December grads will be considered
• Bachelor's or Advanced Degree in Business, Mathematics, and/or a related field
• Solid analytic and critical thinking skills
• Analyzes data and recommends specific actions based on findings
• Examines and analyzes statistical data to forecast future marketing trends
• Collects data on consumer preferences and buying habits
• Prepares and presents reports and graphic illustrations of findings
• Act as market intelligence advisor to a wide variety of internal business clients, including Product Management, Marketing, Recruitment, Student Experience, Academic Leadership, and Senior Management to interpret research findings in the context of critical business needs and to apply this knowledge in developing and improving business strategy
• Support all phases of research projects including consulting with internal clients to identify research questions, recommending methodological approach, evaluating internal and external resource options, managing project execution and results analysis, developing presentations, and disseminating results to business teams
• Support a team of diverse clients and research vendors
• Work on research projects from initial idea/concept to implementation
• Participate in innovation and process improvement efforts within the Market & Business Insights (MBI) team
• Assist in managing department and project budgets
• Bachelor Degree in Marketing, Business, Advertising, Psychology or related field
• 2-3 years working experience in Market Research using primary research surveys, secondary and/or syndicated data
• 2-3 years of experience with key Media analytics tools, such as Nielsen, MRI, Kantar, comScore, Scarborough, Omniture/Adobe and/or other specialized tools
• Experience in the media industry, such as working with or for a media company, consulting firm, an ad agency or a market/media research company is preferred, but not required
• Minimum of a Bachelor's Degree in Business (Marketing) or Educational (Instructional Design), with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
• Proven competency in launching and delivering multiple learning projects/programs
• Apply various Market Strategies methodologies to research projects
• Demonstrate understanding of survey sampling concepts, their impact, and use
• Draft questionnaires using Market Strategies’ preferred questionnaire writing processes
• Use Market Strategies tools and/or technology to format survey and prepare for programming
• Monitor the quality of the data and discard non qualified respondents (set and apply strike criteria)
• Perform phases of the data analysis plan using necessary tools with guidance from experienced Analyst team members
• Analyze research results and create graphical displays to convey the implications of the data
• Extract qualitative findings from transcripts or summaries of Focus Groups/IDIs
• Complete in-depth interviews (IDIs) or assist with Focus Groups
• Share insight research across director teams within CMI, including Wireless, Wireline (TV/Broadband), New Product, and Total Experience/Shopper teams
• Completion of a Bachelor’s degree – preferably in Mathematics, Finance, Economics, Marketing, Statistics, Computer Science or a related field – is required
• Approximately three to five years of experience in the financial services industry is necessary to successfully perform the responsibilities of this position
• Must possess keen analytical skills which are required for reviewing market information, interpreting results, and identifying the most relevant details
• Effective verbal and written communication is required
• Must be capable of working with data, visualizing an output, and executing efficiently and clearly from model to distributed report
• Experience in working with institutional and/or retail investment products and related marketing research databases/ software systems is strongly preferred

Related Job Descriptions

Create a Resume in Minutes with Professional Resume Templates

I am an Employer

I am a candidate.

• Join the AMA
• Find learning by topic
• Free learning resources for members
• Credentialed Learning
• Training for teams
• Why learn with the AMA?
• Marketing News
• Academic Journals
• Guides & eBooks
• Marketing Job Board
• Academic Job Board
• AMA Foundation
• Diversity, Equity and Inclusion
• Collegiate Resources
• Awards and Scholarships
• Sponsorship Opportunities
• Strategic Partnerships

We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.

Market Research Analyst Job Description

A template to quickly document the role and responsibilities for this position.

• Estimated time required: 2 hours
• Skills required: Business writing

Get Full Access to This Resource With AMA Membership

Market Research Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric .

By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. You can learn more about our privacy policy here

Market Research Analyst Job Description

Market research analyst: role overview, market research analyst job description template, your responsibilities.

• Conducting research and analyzing data to identify market trends, consumer behavior, and competitor activity.
• Developing and implementing research methodologies and data collection techniques.
• Creating and delivering insightful reports and presentations that effectively communicate research findings and recommendations.
• Collaborating with cross-functional teams to identify research needs and develop strategies that support business objectives.
• Managing research projects from start to finish, ensuring deadlines are met and budgets are adhered to.
• Staying up-to-date with industry trends and best practices in market research and analysis.
• Presenting research findings to senior management and other stakeholders, including both written reports and oral presentations.
• Working with external vendors and partners to conduct research and gather data.
• Identifying opportunities for new product development, market expansion, and customer acquisition.
• Providing insights that support marketing, product development, and sales strategies.

Requirements

• 3 years experience in market research analysis
• Expert in data analysis and interpretation
• Proficient in statistical software such as SPSS
• Skilled in conducting market research studies
• Experience in creating and administering surveys
• Excellent written and verbal communication skills
• Strong attention to detail and accuracy
• Ability to work independently and meet deadlines
• Experience in competitor analysis and forecasting
• Knowledge of industry trends and market dynamics

Frequently asked questions

What does a market research analyst do, what skills make a great market research analyst, how to write an engaging job description for the market research analyst role, who does a market research analyst work with on daily basis, ready to hire the best market research analyst, beyond job description: verify candidates' skills for the market research analyst role with heroify assessments.

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized Market Research Analyst skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer., we analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry., make the assessment even more personalized by including open-ended questions., invite candidates to take the assessment and impress them with instant feedback and smart questions., quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job., assessments handpicked by recruiters, valued by hiring managers, and enjoyed by candidates., emilia niemiec.

What I liked most was that I could easily arrange all candidates' results. Questions were at the right difficulty level.

Borys Musielak

Smok ventures.

Significantly more people completed the test than answered the questions we previously used in recruitment forms.

Dorota Rymaszewska

The tests not only check the level of commitment from the candidates, but also give us a quick way to evaluate their actual skills.

Adrian Piwko

Pora na pola.

I can't imagine hiring or even interviewing a candidate without checking their skills with Heroify tests first.

Katherine Keddie

Using Heroify as the first stage of our screening process was a game changer. Without Heroify, it would have been impossible to get through all the applications.

Monika Hryniewicz

We use Heroify because it allows us to assess candidates' analytical skills in a quick and accurate way that is also attractive to candidates.

Bartosz Majewski

If I were to hire for SDR or entry-level roles, I'd use Heroify not to waste time talking to people I shouldn't be talking to.

Rozalia Mikolajczak

Heroify allowed me to conveniently compare all candidates at once. It's a genius tool to hire for sales-related roles.

• Test Library
• Privacy Policy
• Terms & Conditions
• Join Heroify

[email protected]

Market Research Analyst

Job description overview.

A Market Research Analyst job description involves studying market conditions to help businesses understand what customers want and need. They gather data on consumer behaviors, trends, and preferences, analyze it, and then share their findings with their team. The Analyst helps businesses make strategic and informed decisions by identifying opportunities or threats in the market. 

On a typical day, the Analyst may use tools such as surveys, focus groups, and questionnaires to collect data from customers. They analyze this data to identify trends, patterns, and insights that can be used to develop marketing strategies that drive sales. They also create reports to share their findings with their team, as well as clients or stakeholders. 

To become a Market Research Analyst, a Bachelor’s degree in market research, statistics, business administration, or a related field is required. The Analyst should also have strong critical thinking, analytical, and communication skills. They should be able to work in a fast-paced environment and have excellent attention to detail.

Struggling with Product Marketing?👇 ‍ PMMTeam is a world-class Product Marketing Agency with a unique "as a service" subscription model.

Table of contents, job duties and responsibilities.

• Collect and analyze data on market trends and competitors

• Develop surveys and questionnaires to gather feedback from customers

• Use statistical software to analyze and interpret data 

• Present findings and recommendations to management 

• Monitor and report on the effectiveness of marketing campaigns 

• Identify potential target markets and develop strategies to reach them 

• Collaborate with other departments, such as sales and product development 

• Stay current on industry trends and developments 

• Conduct focus groups and interviews with customers and stakeholders 

• Maintain a database of market research findings for future reference.

Experience and Education Requirements

If you want to become a Market Research Analyst in the Marketing industry, you'll need both education and experience. Usually, employers require a Bachelor's degree in marketing, statistics, or a related field. But having a Master's degree can give you an edge over other candidates. In addition to formal education, employers also look for candidates who have experience working in the field. You can gain experience through internships, volunteering, or working part-time jobs in market research. It's also helpful to have skills in data analysis, communication, and critical thinking. So, if you're interested in a career as a Market Research Analyst, start by getting the education and experience you need to succeed.

Salary Range

The average salary range for a Market Research Analyst in the Marketing industry in the United States is between $45,000 to $85,000 annually. However, this can vary depending on the location, experience level, and company size. For example, in San Francisco, the salary range can be higher, averaging around $65,000 to $130,000 due to the higher cost of living. In contrast, in smaller cities, the range may be lower, averaging around $40,000 to $70,000. Good data for other countries is limited, but in Canada, the range is around CAD $40,000 to $75,000. These figures are based on data from Glassdoor and Payscale.

• Payscale 
• SalaryExpert

Career Outlook

If you're interested in becoming a Market Research Analyst, you'll be happy to know that the job outlook for this field is positive. According to the United States Bureau of Labor Statistics, job growth for market research analysts is projected to be 18% from 2019 to 2029. This is much faster than the average for all occupations. 

This growth is attributed to the increasing demand for data analysis to inform business decisions. As companies become more data-focused, there will be a need for skilled analysts to handle this information. Market Research Analysts help businesses to identify market trends, understand customer behavior, and assess competition. Their valuable insights help companies to make informed decisions and stay ahead of their competitors.

Overall, the outlook for Market Research Analysts is promising. If you're interested in this career path, it's worth considering further education and training to set yourself apart from other job applicants.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Analyst do?

A: As a Market Research Analyst, you collect and analyze data about target markets for products and services.

Q: What are the necessary qualifications for this job?

A: Generally, you'll need a bachelor's degree in marketing, statistics, or a related field, as well as knowledge of statistical analysis software.

Q: What skills are essential for this role?

A: Strong analytical skills, knowledge of data analysis software, and advanced communication skills are crucial for a Market Research Analyst.

Q: What types of companies employ Market Research Analysts?

A: Companies in various industries, including healthcare, finance, and consumer goods, employ Market Research Analysts to gain insights into target markets and improve their products and services.

Q: What kind of salary can you expect as a Market Research Analyst?

A: As of 2021, the average annual salary for a Market Research Analyst was around $67,000, though this can vary based on company size, location, and experience level.

Job Descriptions:

Sem specialist, marketing manager, brand analyst/strategist, customer acquisition manager.

What Does a Market Research Analyst Do?

Learn About the Salary, Required Skills, & More

The Balance / Theresa Chiechi 

• Salary & Benefits
• Skills & Keywords
• Letters & Emails
• Job Listings
• Job Interviews
• Cover Letters
• Career Advice
• Work-From-Home Jobs
• Internships
• Duties & Responsibilities

Market Research Analyst Salary

• Education, Training & Certification
• Skills & Competencies

Job Outlook

Work environment, work schedule, comparing similar jobs.

Market research analysts assess consumer preferences to help organizations decide how to shape, advertise, and market their products and services. Many market research analysts work for consulting firms that are hired on a contract basis. Others work directly for employers as part of a marketing team at consumer and product firms.

Approximately 738,000 people worked as market research analysts in the U.S. in 2020.

Market Research Analyst Duties & Responsibilities

Market analysts' responsibilities can depend somewhat on the employer, but they're largely similar:

• Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
• Analyze data using statistical software.
• Interpret the data they've collected, ​organizing this information into statistical tables and reports.
• Present their findings to executives and clients through charts, graphs, and other visual means to help them make ​better-informed decisions about product introductions, modifications, and marketing campaigns. 
• Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace.
• Measure effectiveness of marketing programs and strategies.

The industries that most frequently employ market research analysts include management, science, technical consulting services, computer systems design services, and advertising/public relations services.

Salaries can vary depending upon employer and industry. Those who work in the publishing industry tend to be the highest paid, but only marginally over those in company management.

• Median Annual Salary: $65,810
• Top 10% Annual Salary: More than $127,410
• Bottom 10% Annual Salary: Less than $33,80

Education, Training & Certification

Advanced education and certification can help land a job in this occupation.

• Education: Market research analysts typically have at least a bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, communications, or a related field. An  MBA  or other advanced education isn't required, but it's usually desired for leadership positions.
• Certification: Certifications are voluntary but strongly recommended because they help demonstrate professional competency.

The  Marketing Research Association  provides training and certification to those who qualify. 

Market Research Analyst Skills & Competencies

Some qualities and acquired skills will help you succeed at becoming a market research analyst.

• Computer skills: Experience with Microsoft PowerPoint and Word, as well as statistical software platforms such as SPSS, WinCross, SAS, and Market Sight, can help with sorting data, as well as creating visual results and trends.
• Math and analytical skills: These are essential for analyzing research data.
• Confidence : You should be comfortable speaking in front of strangers and presenting results to internal team members and management.
• Multitasking capability : You should be able to manage multiple projects with a quick turnaround.
• Interpersonal skills: You'll need an ability to work well with all levels of management, internal staff, clients, and vendors.

According to the U.S. Bureau of Labor Statistics, opportunities for market research analysts are expected to grow by 18% from 2016 through 2029, which is much faster than the average for all occupations.

Trends toward using data to understand consumer preferences for products and services and to target marketing to specific consumer niches are chiefly responsible for this projected growth.

This is a diversified position that can require working alone or with a team at any given time. You'll be working with people with a wide variety of skills and talents.

This is a full-time job, normally during regular business hours. Some overtime can be required due to looming deadlines and business volume.

How to Get the Job

LEARN AND APPLY:

The Insights Association has job listings, a networking portal, and it offers a certification program that can add immeasurably to your resume. Also check the top job boards for available positions.

DRAFT THE PERFECT RESUME:

Your resume is your first introduction to a prospective employer, and a good one can't be overrated. Learn tips and techniques for making yours perfect.

INCLUDE RELEVANT SKILLS IN YOUR COVER LETTER:

If the job requests a  cover letter , use two to three short paragraphs to describe past projects where you successfully performed market research.

Here's the estimated annual earning for similar occupations.

• Cost estimator : $66,610
• Economist : $108,350
• Public relations specialist : $62,810
• What Does an Actuary Do?
• What Does an Insurance Underwriter Do?
• What Does a Business Analyst Do?
• What Does a Merchandising Analyst Do?
• What Does a Database Administrator Do?
• What Does a Chief Information Officer (CIO) Do?
• What Does a Software Developer Do?
• What Does a Media Planner Do?
• What Does a Computer Programmer Do?
• What Does a Compensation Manager Do?
• What Does a Crime Analyst Do?
• Marketing Analyst Resume Example and Writing Tips
• What Does an Animal Geneticist Do?
• Important Job Skills for Data Scientists
• What Does a Dairy Nutritionist Do?
• What Does a Research Assistant Do?

Corporate Roles

Team leader social media.

• Sydney Metropolitan
• Digital and Creative Services
• Graphic Design

Show More Show Less

• Permanent Full Time
• Closing at: Jul 24 2024 at 23:55 AEST
• Ongoing Full Time
• Clerk Grade 9/10
• Package up to $149,619 pa. Package includes salary range ($120,859 pa to $133,183 pa), plus employer's contribution to superannuation and annual leave loading
• Greenacre (3 days office based, up to 2 days per week remote)

About the role:      

In this role you will support the development, implementation and maintenance of FRNSW’s social media strategy. Manage the department’s social media channels. Undertake market research to advise on customer engagement, monitor trends in social media and analyse the impact and effectiveness of the department’s social media channels. 

• You will have demonstrated experience in leading communication and media projects utilising multiple communications channels.
• Demonstrated experience in crafting media communications and working directly with the media to deliver government communications along with experience dealing with Ministers, ministerial advisors and media outlets

Essential Requirements:

• Tertiary qualifications in a related field or equivalent relevant experience 
• Willingness and ability to participate in out-of-hours work as required, including weekends and public holidays, particularly when FRNSW is part of a major incident or emergency response.
• Be available to work between the spread of hours 7 am to 7pm
• Driver Licence and ability to travel when required. 

For more information on the role, please view the  Role Description .

Should you require more information about this opportunity, please contact Shaun Fewings, Manager Media and Digital Marketing on 0497 022 868.

FRNSW is one of the world’s largest urban fire and rescue services and is the busiest in Australia. Our overriding purpose is to enhance community safety, quality of life, and confidence by minimising the impact of hazards and emergency incidents on the people, property, environment and economy of NSW.  We are prepared for anything – helping anyone, anywhere, anytime.

Visit our Careers Page to learn more about Fire and Rescue NSW.

What we can offer:

• Work-life balance and flexible working arrangements
• Modern buildings and facilities
• Activity based working environment
• Free on-site gym and parking
• Partnership with Fitness Passport for ongoing staff and their families to access more than 390 gyms and pools at a discounted rate
• Study assistance for approved courses
• Leadership development programs
• Ongoing training and development

 Our commitment to diversity:

Great people come from all walks of life and at Fire and Rescue NSW we are committed to creating a diverse, inclusive and flexible workforce which reflects the community we serve.

We welcome people with diverse experience, skills and backgrounds, and encourage applications from Aboriginal or Torres Strait Islander peoples, individuals who identify as LGBTIQ, people with disability, people with culturally and linguistically diverse backgrounds, and people of all ages.

If you are a person with disability and require specific arrangements to participate in the recruitment process, please contact the FRNSW Talent Acquisition Team by email at [email protected]

How to apply:

To be considered for this role, please provide a cover letter and an up-to-date resume which details your skills and experience as relevant to this role.

Please answer the following two targeted questions . It is recommended you draft your responses in a Word document then paste into the required field in the online application.

• Please provide details of an occasion where you have created and managed a successful Social Media strategy. What challenges did you face and how did you overcome them?
• Please outline your experience in dealing with social media platform management, setting behavioural expectations amongst colleagues online and what strategies you have used to grow your audience?

Visit the PSC website for helpful information on writing your application: https://iworkfor.nsw.gov.au/writing-your-application

Applications close: 11.55pm 24 July 2024

A talent pool may be created for ongoing and temporary opportunities of the same role or role type which become available over the next 18 months.

Back to Job Listing

Refer someone to this job

Recommended jobs

Team leader digital media, senior project and change officer, health check advisor, system support officer, command business support officer, on-call firefighter - mw1 - 083 riverstone, sign up for job alerts.

Thank you for registering your interest in FRNSW opportunities. We'll let you know when a role comes up that we think you'll like!

This website uses cookies.

We use cookies to personalise content such as job recommendations, and to analyse our traffic. You consent to our cookies if you click "I Accept". If you click on "I Do Not Accept", then we will not use cookies but you may have a deteriorated user experience. You can change your settings by clicking on the Settings link on the top right of the device. To read our Privacy Statement, click here.