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Nykaa Case Study 2023: Digital Marketing Strategies That Helped Them Achieve Success

If you love to do makeup or know someone who loves makeup, you would have heard about Nykaa.

But have you ever wondered how Nykaa formed and how it works?

Why do they give such huge discounts on Nykaa?

Do you know the idea behind creating their e-commerce store?

If not, we have covered everything for you.

Table of Contents

This Nykaa case study covers everything, including the journey of Nykaa, the company, the problems they faced, the Nykaa SWOT analysis, and many more.

Nykaa Case Study- About Nykaa Company

Nykaa is an Indian eCommerce company that sells wellness, beauty, and fashion products. Also, it sells products made in India and overseas.

But why the name, Nykaa?

How many of you know the meaning behind “Nykaa?”

Nykaa comes from “Nayaka,” in Sanskrit, which means “the one in the spotlight.”

They have been in the limelight for the last few years and have a great future in the e-commerce and cosmetics industry.

The brand follows an inventory-based model with warehouses in Mumbai, Pune, New Delhi, Kolkata, Haryana, and Bangalore. They claim to have more than 200,000 products across 2,000 brands.

In 2020, Nykaa was priced at Rs.85 billion, which made it the first-ever unicorn startup led by an Indian woman.

In addition to its primary eCommerce business, it had established an offline presence through 76 brick-and-mortar stores across India. It has three offline store formats, including Nykaa On trend, Nykaa Luxe, and Nykaa beauty kiosks.

Nykaa also has a series of in-house brands in fashion and beauty. Some of them are:

Nykaa House of Brands- Nykaa Cosmetics, Kay Beauty, Nykaa Naturals

Nykaa Fashion- 20 Dresses, Nykd by Nykaa, Likha, RSVP, Pipa Bella, Mondno

In 2015, Nykaa launched its collection of in-house beauty products under Nykaa cosmetics, extending it across other categories like eyes, lips, nails, and face.

Nykaa Naturals is a collection of skincare and personal care products. In 2019, the brand launched its Wanderlust Bath & Body collection.

Later, the same year, they came up with a beauty line with the famous designer Masaba Gupta in the name of Masaba by Nykaa.

Now that we know about the Nykaa company, let us understand the journey of Nykaa.

Nykaa’s Journey

Falguni Nayar, previously working as a Managing Director at Kotak Mahindra Capital Company, founded Nykaa in 2012. It began as an eCommerce portal that sells a wide range of beauty and wellness products.

The founder, Falguni Nayar, graduated and then completed her MBA from IIM Ahmedabad, after which she joined A F Ferguson & Co as a manager. There, she worked for eight years.

Later she joined Kotak Mahindra Capital Company, a famous investment Bank in India.

After that, Nayar led Kotak Securities and later became the Managing Director of Kotak Investment Banking in 2007.

She worked with the bank for 18 years, after which she resigned to start her company, Nykaa.com.

When Nykaa made its debut, the beauty industry in India was shattered.

Then, brick-and-mortar shops had a few collections, and men’s beauty products did not have as many varieties as we have today.

But the brand offered Indians a unique combination of affordable products and brands, luxury brands, and less harmful effects, all under one roof.

And it’s not simply products; Nykaa has a vast collection of informative blogs, forums, and articles for readers to read and share their knowledge. Falguni Nayar’s net worth was last recorded at Rs, 57,000 crores.

Nayar is the Founding Member of the Asia Society in India. In addition, her name is on several boards, including Dabur India, Aviva Insurance Board.

She is an Independent Member of the Tata Motors Board. Falguni is a source of inspiration to all as a successful entrepreneur and a responsible homemaker.

Falguni’s interest in her business, attention to detail, and involvement in each aspect show the extraordinary qualities that made her a great leader.

Also, she has set a prominent example for the world and supported the saying, “age is just a number” when owning a business.

It is the start of the Nykaa business model. Now, let’s have a look at their business model.

Nykaa’s Business Model

Nykaa is one of the few companies which follow an inventory-based eCommerce model.

Now, what is an inventory model?

The company stores the collection of goods bought directly from the buyers.

They keep their products in their warehouse. The brand has warehouses in Mumbai, New Delhi, and Bengaluru.

They sell products directly from there. In this mode of business, the profit margin is too high.

The company is solely responsible for any damage. They attained their breakeven after five years since they started their operations.

Initially, the cost to attain a customer was Rs.1000/, which has now decreased from Rs.200 to Rs.300. Nykaa has built its offline presence in nearly 35 stores.

Nykaa has two store formats known as Nykaa On-Trend and Nykaa Luxe.

The Luxe format includes luxury beauty brands.

On the other hand, the On-Trend format features designed products based on the category depending on their popularity.

The target audience of Nykaa is the 22-35 age group.

Nykaa Competitors

Some of the leading competitors are:

• Craftsvilla

Nykaa’s Mission

Nykaa’s mission stands on three essential ideals. These are information, curation, and personalization. The brand believes in offering the best, which will help them make the right choice for their holistic beauty requirements.

The mission statement of Nykaa is: “Inspiring Indians, both men, and women, to make lifestyle and fashion choices that best suit them.”

What can you learn from Nykaa’s Digital Marketing Strategies?

Nykaa started in 2012, and it started earning money in crores in the initial four years. They made a revenue of INR 220 crores in 2014-16, with nearly 95% of the consumers being repeated. Delivering something new to consumers is an essential component of the marketing approach of Nykaa.

• Offering the correct value-  Another essential element other marketers can learn from Nykaas’s marketing strategy is the significance of providing value in all possible ways. 

Nykaa’s customer service, goods, YouTube videos, social media material, and blogs offer the required value.

In addition, the brand’s whole marketing strategy ensures that clients are delighted even before the customers try their product.

A brand’s marketing approach should not focus on convincing people but on offering a fantastic experience before buying the product.

2. Posting deals- Who does not love deals? Nykaa understands that their audience loves pampering. Therefore, they don’t leave any chance to develop new consumer offers and discounts. 

In addition, as online eCommerce brands always give discounts, Nykaa took an important step to be in the competition and ensure their clients always stay with them.

3. Growth- Nykaa started as an online store where one could buy cosmetics. After a few years, they launched their collection of beauty and skincare products under their name. 

They even launched Nykaa fashion with various dresses, Nykaa men with exclusive items for men, and many more growing aspects.

4. Innovation- Nykaa always tries to bring innovation to its strategies. From launching new products to their line to working with influences and posting content, they always remain on top of the trends and implement unique plans for their brand. 

Thinking about building strategies to help a brand achieve such success? To know how to build such strategies, learn digital marketing .

Nykaa- Investors and Funding

Nykaa’s valuation surpassed the $13 billion mark in its debut on Indian stock exchanges. As a result, the stocks started trading at a premium of around 82% and increased to nearly 96%.

The funding journey of Nykaa began with money invested by Falguni Nayar and her husband, Sanjay Nayar, who is currently the CEO of KKR.

Although both the founders of Nykaa had a massive connection in investment banking, they did not contact any institutional investors till the brand witnessed high growth.

A lead institutional investor, TVS Capital, funded Nykaa in its Series B round at a Rs. 500 crores valuation. In addition, Angel investors like Harindarpal Singh Banga, belonging to “The Caravel Group,” had previously supported Nykaa.

The total fund that Nykaa raised is nearly $341.9 million. The final fundraising round of Nykaa came as an undisclosed round on November 26, 2020. Some famous Nykaa investors include Steadview, Lighthouse, Fidelity Management, and Sunil Kant Munjal of Hero Group.

Nykaa-Acquisitions

To date, Nykaa has acquired five companies. The brand last acquired Nudge Wellness, a New Delhi-based company, on April 22, 2022. It attained Kica on the same date and chose 18.5% stakes in the beauty brand Earth Rhythm for around $5.45 million.

Previously, it acquired Dot & Key, a Kolkata-based skincare brand, on October 22, 2021.

Nykaa is in the late stage of attaining Little Black Book, according to reports dated June 20, 2022. However, companies have discussed the acquisition for a few months and recently provided a term sheet to LBB.

On August 6, 2022, Nykaa received its board’s approval for the purchase in an all-money deal to be finalized within 60 days.

Currently, Nykaa is looking forward to supporting its offerings. Its last acquisitions aligned with a similar aim to beat competitors like Purplle. According to the news sources, Nykaa will acquire MenXP.

SWOT Analysis of Nykaa

Strengths of Nykaa:

Because of its strong distribution game, the market has a broad reach to its consumers, ensuring that the products are available to the customers easily.

The brand’s low-cost structure helps it sell more products to its clients.

The dealer community of the brand is vital for Nykaa. That provides them with supplies and focuses on supporting the company’s products and training.

When it comes to Nykaa, social media plays a significant role. The brand has a solid social media presence, with a million followers gained through customer engagement.

The location and geography of the brand provide it with a cost-benefit in serving its clients compared to competitors. In addition, the unique ideas of the brand have let them come up with new products and enter the new market.

The partnership program of Nykaa is another major strength. Partnerships and collaborations with its dealers, suppliers, and other stakeholders.

Nykaa has a vast product portfolio that offers products in various categories. These are a few of the most critical strengths of the company.

Now, let’s talk about the weaknesses of Nykaa.

Weaknesses of Nykaa:

Nykaa is spending much more than average on research and development within the cosmetics industry.

In addition, a considerable amount of the company is rented instead of purchased, which leads to higher costs.

The company can meet its short-term financial obligations less than the industry average. The brand has not researched its market for the last two years.

Because of the low budget allotted for its quality control department compared to its competitors, the consistency might not remain the same in the future.

Opportunities for Nykaa:

The massive number of internet users worldwide signifies a vast opportunity to grow their presence online; by using the internet to communicate with its customers.

E-commerce growth can lead Nykaa to earn massive revenue by opening different online stores and making huge sales.

Social media users across the world are increasing. The three social media platforms, Instagram, Twitter, and Facebook, have shown the most significant number of rises in monthly active users.

Nykaa has a vast opportunity to use the medium for its advertisements.

Technology helps improve data to be collected on clients and enhances marketing efforts.

The population has been rising and will keep on increasing positively, which will raise the sales of potential clients that can be targeted.

With many niche markets expanding, Nykaa can fully benefit from the situation.

Customers within this industry are becoming more careful regarding their health, which is one of the segments growing daily.

As far as the competition part is concerned, we must analyze the threats to Nykaa Beauty.

Threats of Nykaa Beauty:

Technological advancements by competitors; modern technological developments by competitors within the beauty industry seriously threaten Nykaa.

New entries in the market are gaining a share by gaining existing companies’ market share. Therefore, it is a risk to Nykaa.

There has been a rise in competition within the industry, putting costs downwards. However, it could lead to less revenue.

Tastes and customer preferences are changing, putting pressure on companies to change their products to meet the demands of these consumers.

The substitute beauty products available in the market are also increasing, which is a risk for the whole industry as the use of existing products reduces.

Increased advertisements by competitors are a severe threat to Nykaa.

Challenges by Nykaa

As a late beauty and cosmetics industry entrant, Nykaa had to compete with several professional players. Myntra and Ajio are some of the essential players in the market.

Apart from this, the brand needs to create a USP in fashion.

When Nykaa was launched, its website would crash every time. When it sold 100 orders, its system would shut down. However, it fixed these problems and continued expanding its business.

Nykaa believes that one of the most difficult challenges for them is to be interesting for the customers; if it fails to offer an excellent experience, they will be disappointed.

In November 2019, a case against Nykaa by L’O’real alleged that Nykaa had breached copyright.

The allegation on Nykaa was because of the similarity that the French cosmetic tycoon L’O’real observed in some packaging of Nykaa, which was the same as Maybelline.

The court battle appeared long, so both the companies decided to settle terms between them, which the Delhi District and the High Court of Delhi approved.

Under the new agreement terms, L’O’real has approved the new, modified artwork designed by Nykaa.

Growth of Nykaa

Nykaa is a prominent eCommerce company specializing in selling cosmetics, fashion, and beauty items, which is already listed at a price higher than some of the oldest and largest Indian businesses like Bharat Petroleum, Coal India, Godrej, and SBI Card.

Nykaa became one of the leading eCommerce and retail beauty companies within four years.

Nykaa has over 17 million active monthly users and processes over 1.5 million orders. Here are some of the highlights of Nykaa that shows the brand’s growth:

• Nykaa’s total GMV increased 47% YoY to INR 2,155.8 in the 1st quarter of 2022-23.
• The personal and beauty care industry contributed almost 69% to Nykaa’s total GMV in Quarter 1.
• In Q1 FY23, Nykaa opened eight new physical stores, taking the total number of stores to 113 in 52 cities.
• Nykaa’s consolidated total profit increased 42% year-on-year (YoY) to INR 5 crores in Q1 FY23. However, the payoff was reduced by 33% every quarter from the previous March. Money from operations continued its upward curve, rising 41% YoY to INR 1,148.4 crores in Q1 FY23.

Nykaa has over 3.1 million SKUs accessible through its websites, apps, and stores.

Unfortunately, Nykaa had gone through a difficult stage during the COVID-19 lockdown. During this time, the company experienced a fall of up to 70% in its sales in April 2020.

However, the company reacted quickly, listed all the essential items efficiently to keep them in stock, and eliminated all non-deliverable products.

Instantly, the company started growing its physical stores by taking the facility of its hyperlocal delivery.

Very soon, Nykaa recovered from the side effects of the COVID-19 Pandemic.

Over 90% of what it was during the pandemic outbreak in 2020.

The brands that deal with unicorn fashion, cosmetics, and beauty items have experienced a major move of the clients towards the significant categories, including hair care and personal skin care items, which helped it improve its business faster than its competitors after the Coronavirus Pandemic.

Further, the brand’s shift from an online to an omnichannel shopping model also helped it improve its business.

All these changed the customer’s opinions about the brand and helped the brand attract audiences they could not see earlier.

On July 6, 2022, Nykaa announced its entry into the men’s innerwear category by naming GLOOT, a Nykaa brand for men’s innerwear and clothes belonging to the athleisure category.

As soon as they announced their plan to enter the men’s innerwear and athleisure category, the Nykaa shares started rising.

Upcoming Nykaa Sales

Nykaa Valentine’s Day Sale 2023

Valentine’s Day revolves around love and shopping. One place which can’t be left out when we talk about love and shopping is Nykaa. Nykaa’s Valentine’s Day 2023 sale is among the most awaited sales. The tentative date of this sale is February 6, 2023, to February 14, 2023.

Nykaa Women’s Day Sale 2023

Founded by women for women-since starting, Nykaa has been a women-centric brand. It is why they make sure it is one of the most significant sales by Nykaa. This sale will start from the 6th to the 8th of March, 2023.

Future Plans of Nykaa

The brand is focusing on expanding its offline business. It wants to grow its offline evidence by offline business by opening 180 offline stores across India by 2024.

Nykaa is interested in expanding its fulfillment centers nationwide to enhance customer experience. In addition, it has plans to grow its warehouse capacity by almost 40%.

With no signs of slowing down, Nykaa can become an empire on its own soon.

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Case Study on the Intensive Marketing Strategy of Nykaa – with CRO Solutions

By Aditya Shastri

Previously, we tackled the marketing strategy of Bewakoof.com – one of India’s biggest e-commerce apparel brands. In this case study, we will delve into the marketing strategy of Nykaa.

This case study is adapted from the research, analysis, and solutions of the student team from IIDE’s Post-Graduation Programme in Digital Marketing , consisting of Kirti Rohra , Megha Babu and Meghna Hinger .

As most companies have adopted digital marketing strategies to promote themselves online, the next goal post for them is to increase their conversion rates. CRO or Conversion Rate Optimization is a growing field in digital marketing which focuses on increasing the efficiency of the marketing done by the company by creating well-integrated strategies and automation. If you wish to learn more about the growing field of CRO, check out IIDE’s latest Conversion Rate Optimization course to get started.

This case study will cover the existing marketing strategy of Nykaa, the pain points in it and the improvements suggested by our student team to increase their conversion rates. Before we explore the multi-faceted marketing strategy of Nykaa, let us begin by learning more about Nykaa first.

About Nykaa

Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai. Falguni Nayar, a former managing director at Kotak Mahindra Capital Company, founded Nykaa in April 2012. In 2015, the company expanded from online-only to an omnichannel model and began selling products apart from beauty. It retails over 2,000 brands and 200,000 products across its platforms.

It follows an inventory-based model with warehouses in Mumbai, New Delhi, Pune, Haryana, Kolkata and Bangalore. Nykaa sells products that are manufactured in India as well as internationally. It claims to have over 200,000 products across 2,000 brands. In 2020, Nykaa was valued at ₹85 billion (US$1.1 billion) making it the first-ever unicorn startup headed by an Indian woman.

In 2020, in addition to its primary e-commerce business, it has an offline presence via 76 brick-and-mortar stores across the country. It has three offline store formats called Nykaa Luxe, Nykaa On Trend and Nykaa beauty Kiosks. 

Nykaa has a series of in-house brands within beauty and fashion. Some of them include:

• Nykaa House of Brands – Nykaa Naturals, Nykaa Cosmetics, Kay Beauty
• Nykaa Fashion – Nykd by Nykaa, 20 Dresses, RSVP, Mondano, Likha, Pipa Bella

In 2015, Nykaa launched its collection of in-house beauty products via Nykaa Cosmetics and later expanded it across categories of Eyes, Nails, Face, Lips. The Nykaa Naturals portfolio is a collection of skincare and personal care products In early 2019, the brand launched its Wanderlust Bath & Body collection, and later in the year introduced a beauty line with the iconic designer Masaba Gupta, Masaba by Nykaa

Now that we have in-depth information about the company, let us start with the research and analysis of their marketing strategy. But before that, we recommend you watch this video of Nykaa, on its journey of becoming a $13 Billion startup.

Marketing Strategy of Nykaa: Research

Nykaa, an omnichannel cosmetics retailer, gets the majority of its revenue and sales from digital channels. For a primary e-commerce brand, digital marketing is the most important element to its success. The student team has done thorough research on their digital mediums, from websites to SEO and Google Ads used by the company. Let us begin with the website analysis of  Nykaa.

Website Analysis 

According to the student team’s research, Nykaa’s website was very flat & not user friendly. They conducted an on-ground survey over the website’s user experience and got to know that many people feel that Nykaa’s website is too female-centric, and looking at the look & feel of Pink Friday sale, no male felt represented, lowering the purchase intent on the website.

According to social media analysis, 30% of traffic on social media platforms is male it can be assumed that similarity could be there with website visits too. Along with the UI/UX issues, the student team also found that the website does not have a properly designed header.

Social Media Marketing Analysis

The brand has a strong presence over all the social media platforms compared to its competitors and is doing an excellent job across various social media platforms to promote its brand. 

Nykaa targets its customers on social media platforms through influencer marketing. On its social media handles the brand posts product-oriented content and also posts the content created by influencers where they try out Nykaa’s products and create various tutorials and look or maybe review the new launches.

SEO Analysis

Nykaa has its own blog called beauty book, where they have blogs related to beauty, fashion, products, etc, they are really active with blogs too. They post product-oriented, tips, tutorials, review blogs for their beauty book. According to similarweb.com, 53.57% of traffic comes from search engines out of which they are ranking for almost 55.12% organic keywords, which means they are getting a major chunk of the audience through organic efforts. 

According to moz.com, they have a DA of 55 on their main website which is pretty good. Their top ranking keywords other than branded keywords are dusky skin, curly hair, perfumes, and haircuts. etc

GDN analysis

According to similarweb.com, 1.66% of traffic is from Display Ads, in which majorly YouTube is the lead contributor, followed by outlook.live.com and desidime.com.

App Analysis

Nykaa’s app is very much similar to its website, it has flat-lay images. The UI/UX of the app is very similar to that of the website, the first page itself has a lot of flat-lay collections of images one after the other, the UX/UI doesn’t seem personalized at all, which might not interest the user. 

Another thing that we came across was that the  Nykaa app icon in android is being kept updated according to a campaign run by  Nykaa but in the App store, it is not being updated.

Solutions for Marketing Strategy of Nykaa:

After analyzing the pre-existing marketing strategy of  Nykaa, the student team has come up with many new digital marketing strategies to incorporate into the company. There are some new channels like email marketing and conversion rate optimization (CRO) being suggested by the students. Let us begin with their improvements to the website strategy of  Nykaa.

Website Strategy of Nykaa

As an e-commerce brand, Nykaa’s website is its main source of sales. In order to optimize the storefront, the student team have come up with these strategies.

• Our Suggestion is that Nykaa should have an option for its first-time visitors to choose the gender so that it indicates more personalisation and better viewpoint to the TG, and we don’t miss out on our hot customers just because it looks like a female-centric website.

• Nykaa’s Landing page header should include a special discount code or any other offer just to give an urge to people to download the  Nykaa app and also give them an option to track the last order the user has placed. This point will make more app downloads and create ease for the user.
• Nykaa’s landing page should have an attractive pop-up for new users which will collect the name, number, email id of the user which will help the brand to target this user who didn’t shop from the brand, not to mention again it should have some kind of offer or special discount for attracting customers and ultimately giving a push to the ones who are in the purchase stage and convince them to buy from Nykaa.

• Nykaa has a blog on their page stating products to buy from their famous Pink Friday Sale so we did an experiment to check whether the brand is ranking for its own brand keywords and campaign keywords but eventually the blog is not ranking on Google search engine by any terms. If we run ads for this blog, most likely we will get more customers for buying the hot sellers and as they are the hot sellers they will re-purchase those products, ultimately making them the loyal customers of Nykaa.
• Creating a discount code on the checkout page so that the potential customer does not drop off the checkout page and actually buy the product and this code will be valid only for an hour to create urgency to push the customer to make them purchase it.

Social Media Marketing Strategy of Nykaa

The average YouTube story ads view rate is 31.9% Nykaa is not utilising these benefits as they are showing out specific product-focused ads and there is no such kind of story creating which will benefit the user maximum traffic of  Nykaa comes from Youtube. This data is collected from similar websites. So Nykaa should make good use of this platform.

It should promote YouTube ads that are story intended and benefit the user to actually buy that particular product. Along with that, they should reply back to queries with people considering buying from  Nykaa, not just the  Nykaa page but the influencer’s page too.

Conversion Rate Optimization Strategy

Even after increasing brand awareness, there is a lot to be done to make a lead convert. In order to scale up its later stage marketing, Nykaa can implement these kinds of CRO strategies as suggested by the team of students.

• Push notification should be more personalized and to the point so that the user also does not find it irritating at a point
• Nykaa sends an average of about 2-3 emails per day and has the same email content just the subject lines are different so instead of the same email copies they should send personalised emails with the user’s first name and very specific intent. Email copy creates a lot of urgencies, but the landing page does not show any kind of urgency, so there should be the same communication on both email and landing page otherwise it won’t create urgency in the user’s mind. Every email should have one specific communication through the email, and it should have relevant clickable links.

• Nykaa should start Whatsapp marketing and send relevant blog links and clickable shopping links to customers so that the customers would read the blog and get a direct action to buy the product.
• SMS marketing should be very user-specific and show a valid intent with any kind of special coupon code creating urgency
• Fair suggestions to improve the SEO and SEM for the brand and to show relevant searches to the new user too or else most likely they will buy from competitor E-com brands
• People visiting any particular blog should be retargeted by using the pixel code installed in the website. People who have read a blog will be partially convinced that this is something they need something they were missing out on, so to create the FOMO within them we should retarget them with ads copies like only 5 left in stock or hurry they are in 25% discount only 1 hour left.

• Retargeting creatives should be focused on creating FOMO, with urgency resulting in sales.’

This marks the end of the marketing strategy of Nykaa and all the CRO based improvements they can adopt, as researched and suggested by our student team. Let us now conclude our learnings on the topic.

Although Nykaa is one of its kind in the field of beauty, wellness and fashion, there is always room for improvement. Large e-commerce brands now dominate nearly every industry and this is due to the rapidly digitizing world. Now the next step for such e-commerce giants is to double down on their digital strategies in order to increase their conversion rates. According to the student team, their improvements can increase the CRO from 0.5% to 2%.

Digital marketing has become the big buzzword in the world of marketing, and that is for a good reason. No company can deny the importance of the field and all of them are employing it in order to gain an edge over their competition. That is why reputed companies are looking for digital marketing experts who can design comprehensive strategies for their setups. If you are interested in becoming an in-demand digital expert, you should join IIDE’s Post Graduation Program in Digital Marketing .

We hope this blog on the Marketing Strategy of Nykaa has given you a good insight into the company’s marketing efforts. If you enjoy in-depth company research just like this, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for reading the blog and if you have any thoughts on the matter, add to the discussion by leaving a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]

This analysis of Nykaa’s marketing strategy unveils key areas for enhancement, particularly in personalization and conversion optimization. Exciting insights!

Marketing strategy of Nykaa really helped them to grow their business and increase their customer count. The insights provided by this blog certainly tells why having a good marketing strategy is important for business

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