bottled water business plan sample pdf

Starting Bottled Water Business Plan (PDF)

The bottled water business industry has been steadily growing all across the world. This is due to a plethora of reasons which vary from place to place. For instance, big beverage companies have diversified into bottled water as one of their products over the years. Due to their wide reach it means bottled water has increasingly become more available than ever before. In some parts of the world the surge in mineral water businesses has been triggered by lack of access to clean and reliable water. Thus for drinking purposes or other related uses people there now prefer to use bottled water. Another interesting factor is global warming which has seen temperatures getting much higher in most parts of the world. This has resulted in the increased demand for commercially produced mineral water. Bottled water offers convenience and tends to taste better. Plus there is general perception that bottled water is safer. That is why starting a bottled water business can pay off immensely. All this is meant to show you that starting a bottled water business is a noble idea. This article will outline how to start a bottled water business, and the bottled water business plan (PDF, Word & Excel).

Market Research

The most important aspect you will look at here is finding out about existing players to draw insights from them. The market for bottled water is usually available anywhere but it is important to know of any competitors beforehand. Your focus will be to learn how they conduct their businesses paying particular attention to scale of operation, water sources, processing methods, target clients, pricing, marketing approaches and so on. Knowing these things will be central to your ultimate unique selling point. Things like packaging and pricing can put you over your competitors if well considered. As much as many players already exist and more are entering the bottled water business field, there is always a market segment that is unattended or insufficiently attended. Thus it essential to have a detailed mineral water business before you start.

Location, Premises And Equipment

In your choice of location of the purified water business, there are some considerations that you should make. Since any bottled water business entails the need to have a seamless distribution framework, it is a factor to consider. This means you must chose a location connected to strategic road networks for easy accessibility to clients and suppliers and the ultimate distribution of the bottled water. How secure is the location you are choosing – that is another important factor to consider. What about availability of water supply? Proximity to prospective clients, suppliers and human resources is also very vital. The mineral water business plan should include the costs of purchasing or leasing the premises.

The core thing you must work on from the onset is a water treatment plant. Some of the basic inclusions are bottling machines, filling machines, purification and treatment machines, labelling machines and a water source eg a borehole. The specific equipment you need will depend on the water purification methods you are going to use for your business. For example if you decide to purify water using reverse osmosis, that means you will require reverse osmosis machinery. Water storage tanks are also required. The costs of all the equipment should be catered for in your purified water business plan.

Types Of Bottled Water

There are different types of bottled water. In fact, there is still an evolution that is leading to the emergence of new types of bottled water. Your bottled water business plan should outline the type of water you are selling.

Mineral Water

This is water comprising of substantial amounts of dissolved minerals. Some of those minerals are calcium, sodium, and magnesium. Typically the water would have also gone through certain processes such as aeration or filtration. Note that there are strictly no chemical processes involved here. This water would have been sourced from some underground source. There must be ascertained and provable pollution-free qualities regarding the source. Most importantly, the water must have certain stipulated minerals in certain prescribed concentrations. That is what can earn it the label of ‘mineral water’.

Spring Water

This is water that would have been sourced from a spring. It is important to note that most of what is termed spring water is not from springs. It is usually a marketing gimmick and the water is often just tap water. Thus if you are going to sell spring water it must truly be from a spring. People often use ‘mineral water’ and ‘spring water’ interchangeably. This is because there are some similarities. Often time the distinction is that spring water is specifically sourced from a spring.

Purified Water

This is water that would have undergone a number of purification processes. These purification processes will be meant to get rid of chemical and solid contaminants. The original source of the water can be tap water or ground water. The common purification processes involved are filtration, reverse osmosis, and distillation, amongst others.

Sparkling Water

This can also be called soda water; it is also known as carbonated water. When you drink it feels as if you are drinking a fizzy drink. That is why some call it fizzy water. It is also commonly known as club soda. Sparkling water is a result of infusing water with carbon dioxide under pressure.

Flavoured Water

This is water that would have had natural or artificial flavors added to it. The flavors can be added as one or as a blend of several flavors. They are usually fruit flavors e.g. lemon, lime, orange, raspberry, mint, and blackberry, amongst others.

Staff And Management

This depends on the scale of operations and level of sophistication of your purified water business. Anything from 6 employees going up will do for a small-scale factory. The idea is there are pertinent areas that needed to be manned e.g. management, production, financial management, sales, distribution, and housekeeping amongst other areas. Your bottled water business plan should cater for the wages and employees of all your employees.

Customer Segmentation

Primary usage.

Customer segmentation for the bottled water production business is informed by several variables. For example, the primary usage of the bottled water can give an idea. Bottled water can be for everyday use, it can be sporting use, or it can be travel. These examples translate into customers segments with specific needs or preferences.

Type Of Bottled Water

Customer segments are also a function of the type of bottled water in question. For instance, in many places the most consumed type of bottled water is purified water. Consumption dynamics for the different types of bottled water helps you understand the customer segments.

Distribution Channel

People purchase their bottled water from different outlets. Maybe they purchase from supermarkets or shops. Zoning in on one you can know whether or not they buy in bulk. There will be much to learn about customer segments by looking into the various distribution channels.

Marketing Plan

Bottled water is the easiest to market. You just have to ensure your bottled water is properly branded. The best marketing strategy is to get your bottled water in front of as many people as possible. Avail it to commercial buildings, have it used at all sorts of events. You can target hospitality and catering outlets. Target wellness and fitness centres. Sporting events are also a strategic focus. Find ways to sell your purified water there or promote it through those locations. Sponsor worthy causes by donating free bottled water. Have it sold in supermarkets and shops. Consider traders especially street vendors, where applicable. These people can push your mineral water brand faster, far, and wide. In principle, have a wide distribution network so that people see your bottled water brand everywhere. Consider working with social media influencers and even celebrities if possible. Build a website and have active social media accounts to publicize your bottled water brand. Leverage on print and electronic media as well. A proper marketing strategy should be included in your bottled water business plan.

Approaches For Bottled Water Business

Regarding bottled water there two types of service providers, namely, large-scale and small or medium scale. The large scale ones tend to be companies already established like Coca Cola as an example. This can be an approach to take i.e. starting large-scale but this is not a smart move because it is costly. Most preferably you must start small or medium scale by targeting reasonably-sized markets e.g. small towns. Then depending on the performance of the bottled water business you scale up operations in due course. In order to push sales there is a unique strategy one can use for their bottled water. You can always have an eye out for big events such entertainment or corporate events. You go ahead and pitch up an idea to supply them with custom-labelled bottled water. Many people will jump onto that since it would give an exclusive flare to an event. In terms of sales you can also enter working agreements with big clients such as food outlets, hospitality spots (e.g. hotels, spars) and so on. This will be strategic in that you guarantee a steady and consistent flow of repeat purchases.

Do not be hesitant to start a mineral water business because it is not that difficult to start one. The demand for bottled water is very high and will always be so you can always carve out your own niche. Just adhere to strict codes of quality assurance and integrity – do not be one of those frauds who package unsafe water as bottled water yet it is neither treated nor purified. It is wise to take insurance cover and to make sure you have all the required certification or licenses that might be mandatory. Find out about this from local authorities, health inspection boards, environmental agencies and the like. Packaging and pricing are crucial but to top it off you must have a robust and active marketing strategy using all available channels.

Pre-Written Bottled Water Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the bottled water manufacturing business, we encourage you to purchase our well-researched and comprehensive bottled water business plan. We introduced the business plans after discovering that many were venturing into the purified water business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global mineral water business plan will make it easier for you to launch and run your water bottling plant business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a packaged water business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the purified water business.

Uses of the Mineral Water Business Plan (PDF, Word And Excel)

The bottled water business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your bottled water business
• As a mineral water business proposal
• Assessing profitability of the bottled water business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Bottled Water Business Plan (PDF, Word And Excel)

The business plan for purified water includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the bottled water business fail, so that you can avoid their mistakes
• Ways to raise capital to start your bottled water business

The purified water business plan package consists of 4 files

• Bottled Water Business Plan – PDF file (Comprehensive Version – 101 Pages)
• Bottled Water Business Plan – Editable Word File (Comprehensive Version – 101 Pages)
• Bottled Water Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 48 pages)
• Bottled Water Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Bottled Water Business Plan (PDF)

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Get the Bottled Water Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your bottled water business! Check out our collection of business plans  , and more business ideas .

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Water Purification and Bottling Business Plan Template

Published Mar.14, 2022

Updated Sep.14, 2024

By: Jakub Babkins

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Table of Content

Water purification and bottling business plan for starting your own business

Bottled water is one commodity consumed in all parts of the world, and of course, those in the business of producing bottled water are known to generate sales all year round if the company is well-managed. The economic downturn hardly affects the consumption of bottled water simply because it is a commodity that is as important as the air we breathe.

Production companies in the bottled water industry purify bottled water into plastic and glass bottles for consumption. The process involves use of a comprehensive business plan for bottled water and detailed franchise business planning .

If you plan on having a water purification and bottling business of your own, here is a purified drinking water business plan developed for Aqua Dreams. If you are confused about how to start a packaged drinking water business, this plan will provide you with all the details you need to know before going forward with your startup idea. 

The business plan for Aqua Dreams is as detailed as a business plan for Starbucks . Hence it is assured that it will answer all your questions regarding how to start a purified water business.

Executive Summary

2.1 the business.

Aqua Dreams will be a licensed and standard bottled water production company situated in an industrial area in Orleans, Massachusetts. We have been able to secure a long-term lease for a facility in a strategic location with an option of a long-term renewal on agreed terms and conditions favorable to us. The reason behind this successful execution is a well-thought-out water purification and bottling business plan .

2.2 Management of water purification and bottling business

While taking an entrepreneurial initiative, it is essential to ensure that all aspects of your business are coherent. Hence, you must prepare a unique bottled water business plan that helps you seek sufficient funding. 

Having said that, while writing a bottled water business proposal, you must analyze all the available resources. If you intend to raise loans, you should also study some business plans for banks because the process of getting loans can be exhaustive. 

2.3 Customers of water purification and bottling business

While thinking of how to start water bottle business, you must understand who your target market is. Including this detail in your water purification business plan will help you in subsequent planning. The recurring customers of Aqua Dreams are identified as:

• Restaurants and Canteens
• Event Planners

2.4 Business Target

Our vision is to establish a standard bottled water Production Company whose products will be sold in Orleans – Massachusetts, and throughout the United States of America and  Canada . There would be no compromise on the quality of the product, and complete transparency would be offered concerning our filtering processes.

Company Summary

3.1 company owner.

Aaron Finch will be the owner of Aqua Dreams. Aaron has strong leadership and organizational skills that he acquired while working at different water filtration plants since 2009. He graduated with a major in resource management from the University of Texas and researched this field ever since. He identified a lack of efficient purification systems in existing firms in the market and hence felt the need to introduce an innovative bottling water business plan.

3.2 Why the water purification and bottling business is being started

The bottled water production industry is profitable, and it is open for any aspiring entrepreneur to come in and establish their business. Aaron thought of coming up with a packaged drinking water business plan so that he doesn’t miss on any important aspect.

3.3 How the water purification and bottling business will be started

Step1: Planning for the business

Before setting up your business, looking into all the available resources and planning your way forward is essential. It gives you an idea of the availability of human resources and capital. If you are adding farm-related aspects to your business, it would be beneficial to also read out farmers market business plan before making a business plan for your startup.

Step2: Get Recognized

The next step is to be recognized by defining your business’s services and values. Having the proper business structure is very important to us at Aqua Dreams. Besides, producing healthy, portable, and well-packaged bottled water, we aim to impart perfect customer care service.

Step3: Offices 

The cooperate office of Aqua Dreams will be located in the industrial zone of Orleans. It will be a feasible location since it would grant easy access to resources. Consequently, the cost of acquiring production factors would be low. The market trends in this water purification business plan pdf can help you strategically choose your corporate office’s location. 

Step4: Online Presence

Living in an age of social media and digitalization, having a web presence is imperative for a company’s success. The website for Aqua Dreams would entail the company’s purification and bottling methods to educate the consumers about the sustainable processes we use.

Step5: Marketing

The last step is developing and executing a marketing plan to promote your services. In your business plan for bottled water , you must add marketing strategies that you will be using to reach out to the target customers. For diverse and unique advertisement ideas, research is imperative. You may need to visit several business operational models such as a liquor store business plan to gain an insight into the expectations of your target market.

Services of water purification and bottling business

Ideas to start your own bottled water business can be daunting and confusing. If you are new to the business and are unaware of the facilities to offer, you can refer to the services available at Aqua Dreams mentioned below:

• Bulk Purified water

The most preferred processes used for the purification process are reverse osmosis, deionization, and distillation. Aqua Dreams will use reverse osmosis systems as they remove up to 99% of organic substances and ions from the water. This process is discussed in detail in our water purification plant business plan.

• Still bottled water

This type of bottled water is the most often used to replace tap water. It has varying levels of dissolved minerals and does not contain added carbonation. In this bottling water business plan, we will list how much sales of this product were expected in a period lasting three years.

• Sparkling bottled water

Sparkling water, also known as seltzer, soda, or tonic water, is infused with carbon dioxide to create tons of bubbles and fizziness. It is often used as a healthy substitute for sugary sodas and other beverages because it is lower in calories and sugar. We will offer different flavors of the product to meet the expectations of our customers.

• Flavored bottled water

Flavored water is a beverage with added natural or artificial flavors, herbs, and sweeteners. Aqua Dreams will offer different options to its customers for a wider target market.

If you are new to the industry and are thinking how to start a water bottling plant, it is recommended that you go through this water bottling business plan pdf and learn about the technicalities involved.

Marketing Analysis of water purification and bottling business

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

In this water bottling plant business plan, you will find a detailed marketing analysis conducted by Aqua Dreams. This is the perfect water purification business plan sample for your reference if you are confused about how to start a water purification business.

5.1 Market Trends

Research conducted by IBIS World shows that the level of concentration in the purified drinking water business is modest in the USA. The top four players are expected to generate 65.5 percent of revenue. The industry is responsible for the employment of well over 14,360 people. Experts project the bottled water production industry to grow at a 4.0 percent annual rate.

5.2 Marketing Segmentation

While analyzing how to start a water purification business, you must investigate your target audience. Market segmentation is vital to understanding the scope of your filtered water business. If you don’t know who you will be interacting with, you can refer to the customer groups of Aqua Dreams mentioned below:

Business plan for investors

5.2.1 hotels.

The minibars you see in your hotel rooms are usually stocked with bottled water of all kinds, let it be still, sparkling, or flavored. Hence, Aqua Dreams will be supplying bottled water to different hotels on a contractual basis. Since they place large orders, their revenue would be the main reason behind the success of our water purification business. 

5.2.2 Restaurants 

Since sparkling water is also often used in cocktails and other drinks to create a fizzy sensation, restaurants in the city will be the primary customer group for this specific product for Aqua Dreams. Our products will also assist them with their purification systems installed in the kitchens.

5.2.3 Event Planners

Nowadays, instead of serving water in glasses, it is preferred to offer bottled water to the guests. Hence event planners are expected to procure bottled water from us and provide it to the customers they are dealing with.

5.2.4 Retailers

Carbonated and fizzy drinks are loved by almost everyone these days, which can be bad for their health. Our flavored water, supplied to retailers nationwide is relatively less unhealthy and therefore we expect to have great sales of it.

5.3 Business Target

• Start a bottled water delivery service based on a courier services business plan
• Have a customer satisfaction score of 93%
• Capture 30% market share within the first year of business
• Install two new purification plants in the next five years of operations 

5.4 Product Pricing

Our prices will conform to what is obtainable in the industry. We have put in place those business strategies that will help us run on low profits for six months.

Marketing Strategy of water purification and bottling business

Regardless of whether you are thinking of having a bottled water company business plan or a water purifying business plan, you need to have an effective marketing strategy. It would help you stand out amidst competition and capture market share. 

Aqua Dreams will use a robust set of marketing and sales strategies mentioned in this water bottle business plan pdf. Hence it would be helpful for you to read it thoroughly if you are wondering how to start a packaged drinking water business.

6.1 Competitive Analysis

• The services at Aqua Dreams would be supervised by water purification experts who have insights worth 5+ years of experience.
• Sustainable practices such as environmentally friendly purification systems will be employed at Aqua Dreams.
• Calorie Check will be done thoroughly in our flavored bottled water.
• The introductory prices offered by Aqua Dreams would be lower than the market rates without compromising on the quality of services.

6.2 Sales Strategy

• Introduce our bottled water by sending introductory letters to hotels, water merchants, and restaurants.
• Advertise in local directories.
• Use social media platforms such as Facebook and Instagram for sponsored ads.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan of water purification and bottling business

The average cost involved in a bottled water production water business plan is similar to that in a donut shop business plan .

It is important to account for different kinds of costs to forecast financial returns accordingly. These costs also include the salaries of employees at the purification plants. To give you an idea of average salaries in the market, the salaries of our employees are quoted in this purified water business plan.

7.1 Company Staff

While thinking of water business ideas, the following are the positions you would essentially recruit for:

• 1 Plant Manager
• 1 Operations Manager
• 5 Production Assistants
• 1 Marketing Officer
• 3 Delivery Drivers
• 1 QA Engineer

7.2 Average Salary of Employees

Financial plan of water purification and bottling business.

A sole focus on increasing sales does not ensure that your business has become successful. For generating profits, you need to do a thorough analysis of your water company profile and estimate the operations’ capacity for your business accordingly.

In your financial plan, you must identify when and how to cover your investment amount with the earned profits. Moreover, you should evaluate the business projections and ratios to assess how the financial trajectory of your enterprise will go in the coming years. These assessments are important to highlight in your business plan for a water purification plant because they help investors decide whether to fund your bottled water startup or not. Besides, they help you direct your efforts to achieve your business goals.

If you don’t know how to conduct a financial analysis, you can refer to this water bottle business plan pdf.

Here we’re providing a business plan used by Aqua Dreams for you to use as a reference.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

• Is water bottling a profitable business?

A bottled water plant is profitable, provided a strategic business plan is in place. The average bottled water profit margin ranges between 25-30% for small and medium-scale water plants. It can be as high as 60% for large bottle production. Hence, the question “is bottled water business profitable” really depends on your scale of operations and management.

• How do I start a water purification business?

You can make a business plan and execute it in a set time frame. The most common mistake made when starting a new business is neglecting to write up a business plan. A good purified water business plan establishes a framework and a roadmap for your water purification business. If you try starting a bottled water business without a well-defined plan, your venture might not get successful.

• Is packaged drinking water business profitable?

The profit margin in the mineral water business is highly dependent on your products and location. This business can be profitable if you research what is in demand in the market and come with up unique sales ideas to let your customers know about you.

• How much does it cost to manufacture a bottle of water?

The cost of manufacturing a bottle of water differs from business to business based on the technology that is being used. Moreover, the scale and production level will also affect the cost incurred during manufacturing.

To get an idea of how you can cut costs, you can see a butcher shop business plan . It is generally assumed that mass production leads to lower manufacturing costs and in turn prices.

Download Water Purification and Bottling Business Plan Template in pdf

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Bottled Water Company Business Plan Template

Written by Dave Lavinsky

Bottled Water Business Plan

You’ve come to the right place to create your Bottled Water business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bottled Water businesses.

Below is a template to help you create each section of your Bottled Water business plan.

Executive Summary

Business overview.

ClearRiver Bottled Water Company is a startup bottled water company located in Knoxville, Tennessee. The company is founded by Eileen Dursten, a local landowner with a series of fresh waterfalls and streams located on her thirty-acre property just outside the city of Knoxville. Eileen has been studying the concept of providing bottled water from an acceptable source of freshwater for some years. She recently had the water in three streams on her property tested for bacteria and parasitic evidence, and received a report that the water was highly-potable and acceptable for bottling. With this information, she’s decided to move forward to build the necessary infrastructure and office area to start her bottled water business.

ClearRiver Bottled Water Company will provide a unique, fresh and local source of water within each bottle, made especially for the communities within the Knoxville area. The brand name will become synonymous with “clean, crisp notes of the mountains” and it will be a distinctive product for consumers to purchase. ClearRiver Bottled Water Company will be the ultimate choice in Knoxville for fresh bottled water, while also offering the best pricing for local water in Knoxville.

Product Offering

The following are the products that ClearRiver Bottled Water Company will provide:

• Bottled water in consumer-sized containers: 12 ounce, 16 ounce and 24 ounce.
• Bottled water in 5-gallon and 7-gallon drum sizes to fit water dispensing machines.
• Flavored water (watermelon, peach, apple, lemon, and lime) in 16 ounce bottles.
• Carbonated water in 12 ounce, 16 ounce and 24 ounce sizes.

Customer Focus

ClearRiver Bottled Water Company will target all individuals within the greater Knoxville area and surrounding communities. In addition, they will also target companies who use water dispensing systems. They will also target party planners and event coordinators who will want large quantities of specialty water or custom-made belly bands on the bottles for weddings, anniversaries, etc. ClearRiver Bottled Water Company is committed to serving every customer in the best way possible, meeting requests for customized bottles or simply one bottle of water with courtesy.

Management Team

RiverClear Bottled Water Company will be owned and operated by Eileen Dursten, who will take the role of President. She has recruited John Matheson, a Senior Engineer, from the Jacksonville, Florida company, SwampWater, LLC.

John created the SwampWater brand and developed the water treatment and bottling systems to the 6M business it is today. He initiated robotic labeling and packaging in 2017 and has been at the forefront of business trends throughout his entire career of twenty-five years at SwampWater, LLC.

John’s role will be Senior Engineer and Vice President of the company. He is eager to be back in the Knoxville area, where his family resides, and is also eager to create another success with RiverClear Bottled Water.

Success Factors

ClearRiver Bottled Water Company will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team at ClearRiver Bottled Water Company.
• Faultless system for treating and clarifying the pure local water of Knoxville prior to bottling.
• Unique flavoring and/or carbonation processes added to the product line that will appeal to all ages.
• Unique aspect of fresh water from the immediate area, as a “taste of home” product.
• ClearRiver Bottled Water Company will offer the best pricing in Knoxville for bottled water in comparison to other offerings. The customer, no matter whether a small concern or a large business, will receive modest pricing for superior products.

Financial Highlights

ClearRiver Bottled Water Company is seeking $200,000 in debt financing to launch its ClearRiver Bottled Water Company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for ClearRiver Bottled Water Company.

Company Overview

Who is clearriver bottled water company.

ClearRiver Bottled Water Company is a newly established full-service water bottling company located in Knoxville, Tennessee. ClearRiver Bottled Water Company will be the most reliable, cost-effective, and efficient choice for bottled water in the city of Knoxville and the surrounding communities. ClearRiver Bottled Water Company will provide a comprehensive menu of pure local water, flavored waters, and carbonated water products for any customer to utilize. Their full-service approach includes a free water-tasting event in their bottling facility for those who would like to tour the bottling plant.

  Eileen Dursten and John Matheson will be able to provide a variety of bottled water for the residents and visitors of Knoxville. The team of professionals are highly qualified and experienced in water purification, bottling and marketing. ClearRiver Bottled Water Company is the perfect solution for those customers seeking the crisp, clear water that comes from natural streams within their local area. The best customer service will accompany that water, ensuring a seamless experience for all customers.

ClearRiver Bottled Water Company History

Since incorporation, ClearRiver Bottled Water Company has achieved the following milestones:

• Registered ClearRiver Bottled Water Company, LLC to transact business in the state of Tennessee.
• Has a contract in place at one of the office buildings, where Eileen Dursten will manage the staff within the 10,000 square foot office space.
• Reached out to numerous contacts to include RiverClear Bottled Water at corporate and private party events, in addition to distribution at grocery stores and convenience shops throughout the regional area.
• Began recruiting a staff of four employees for the bottling plant and 2 office personnel to handle filing, scheduling and mitigating errors.

ClearRiver Bottled Water Company Services

The following will be the services ClearRiver Bottled Water Company will provide:

Industry Analysis

• The bottled water industry is expected to grow over the next five years to over $12 billion in 2030.
• The growth will be driven by consumer demand for clean, notably pure and reliable water sources.
• The growth will be driven by the need for safe water in areas where unsafe water is often consumed, leading to illnesses.
• The growth will be driven by the demand of consumers seeking flavored and carbonated waters in lieu of sugary sodas and fruit juices.
• Costs will likely be reduced as prices are lowered for bottling processes through the use of robotics and other time-and-space saving bottling techniques.

Customer Analysis

Demographic profile of target market.

ClearRiver Bottled Water Company will target individuals, companies, event planners, and party coordinators in Knoxville, Tennessee. They will target associations and city and state governmental entities who will want products that originate in the city or state.

Customer Segmentation

ClearRiver Bottled Water Company will primarily target the following customer profiles:

• They will target all individuals within the greater Knoxville area and surrounding communities.
• They will target companies who use water dispensing systems.
• They will target party planners and event coordinators who will want large quantities of specialty water or custom-made belly bands on the bottles for weddings, anniversaries, etc.
• They will target every customer, whether a small shop or a large enterprise and serve every customer with courtesy.

Competitive Analysis

Direct and indirect competitors.

ClearRiver Bottled Water Company will face competition from other companies with similar business profiles. A description of each competitor company is below.

Crystal Water Company

The Crystal Water Company, a direct competitor, is owned by a conglomerate, S & H Products, located in Dallas, Texas. Crystal Water is produced in Texas, bottled, and shipped to national distribution centers for delivery to individual chain markets, such as Walmart, Target, Safeway, and other companies that sell bottled water. Distribution is approximately 11 million bottles of water shipped monthly. The water is labeled as “pure” and carries no flavor or carbonation.

The S & H Products Company is owned and operated by the Stewart and Hart Family Trust, which has been in existence for over 75 years, selling and bottled water from a water purification system located on the family ranch.

Naturally Sweet Sparkling Water Company

The Naturally Sweet Sparkling Water Company is a direct competitor, in that the company bottles and ships water throughout Tennessee and surrounding areas. The water is carbonated, sweetened with a sugar product, and flavored artificially. No claims are made of “pure” or “local” water being used in the making of the bottled waters.

The Naturally Sweet Sparkling Water Company is owned by Hugh Grover, a businessman who started a grocery outlet in 1990 and saw the opportunity to move into bottled sparkling water when parents began to complain that their children were drinking too much soda. Hugh played with water flavors and carbonation levels until he found the perfect fit, then brought in a bottling company to replicate his efforts. His company targets individuals, companies, and private party planners across the state of Tennessee.

Grover’s Back Road Water

Grover’s Back Road Water was started in Tennessee in 1973 by Arnie Grover, a farmer who held thirty acres of prime dark dirt and planted it all in sweet corn and tobacco. Arnie saw the potential to add products to his farm sales; he developed an earthy water to replicate the very dark water of the farming communities in the Tennessee areas. Arnie targets young adults and older adults who favor unusual tastes and water that is reminiscent of old farmhouse water systems. Grover’s Back Road Water is found in bars, coffee shops, restaurants, and convenience stores within the outlying communities of Knoxville and is sold in single 16-ounce bottle sizes only. It is an “acquired taste” and consumers are often split on whether or not the earthy-flavored water is exceptional or not. The company has developed plans to increase production and introduce new flavors of water, but has not done so as yet.

Competitive Advantage

ClearRiver Bottled Water Company will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

ClearRiver Bottled Water Company will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive menu of bottled waters, including flavored waters and carbonated waters.
• Fresh, pure water from local streams that is purified, filtered and bottled under the best conditions.
• Packaged and presented to appeal to all consumers.
• Pricing that is modest and lower than national brands of water.
• A “made at home” feel and look to the bottled water.

Promotions Strategy

The promotions strategy for ClearRiver Bottled Water Company is as follows:

Social Media Marketing

ClearRiver Bottled Water Company will use social media contacts provided by friends, family and local contacts to assist in sharing news about the launch of ClearRiver Bottled Water Company. The announcements will include free “water-tasting” parties at local malls and discounts on bottled water when the ClearRiver Bottled Water Truck is parked in the central area of Knoxville and offering giveaway prizes.

Professional Associations and Networking

ClearRiver Bottled Water Company will join associations and community groups to network and build relationships with area companies in Knoxville. Both Eileen Dursten and John Matheson will join groups and work to secure contracts for events or large-quantity orders.

Print Advertising

One week prior to the launch of ClearRiver Bottled Water Company, every home in Knoxville will receive a direct mail offer, including a discount on bottled water and an invitation to attend a free tasting in the Knoxville city square. Prizes will be distributed at that event to celebrate the launch.

Website/SEO Marketing

ClearRiver Bottled Water Company will utilize a website that is well-organized, informative, and complete. It will list all the services that ClearRiver Bottled Water Company is able to provide. The website will also list the contact information and the places where the bottled water can be purchased. SEO marketing tactics will be utilized so that anytime someone types in the Google or Bing search engine “bottled water company” or “bottled water near me”, ClearRiver Bottled Water Company will be listed at the top of the search results.

The pricing of ClearRiver Bottled Water Company will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for ClearRiver Bottled Water Company. Operation Functions:

• RiverClear Bottled Water Company is owned by Eileen Dursten, who will take the role of President. She will develop relationships with large accounts and work on product development with John Matheson.
• Eileen Dursten has recruited John Matheson, a Senior Engineer, from the Jacksonville, Florida company, SwampWater, LLC. John’s role will be Senior Engineer and Vice President of the company. John will oversee all water purification and treatment processes in addition to developing new products and managing staff members.
• Rocky Anderson will be the Operations & Maintenance Director for the facilities and the office. He will lead a team of two staff members who will clean, prepare, assist in filtration and other duties as assigned.
• Pamela Nygard will be the Office Manager, overseeing systems, scheduling and handling staff matters.

Milestones:

ClearRiver Bottled Water Company will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the ClearRiver Bottled Water Company
• 6/1/202X – Finalize distributor contracts for ClearRiver Bottled Water Company
• 6/15/202X – Begin networking at industry events
• – Begin moving into ClearRiver Bottled Water Company office
• – ClearRiver Bottled Water Company opens its office for business

ClearRiver Bottled Water Company will be owned and operated by Eileen Dursten. She recruited John Matheson, a former Senior Engineer, from the Jacksonville, Florida company, SwampWater, LLC.

Eileen Dursten, a local landowner with a series of fresh waterfalls and streams located on her thirty-acre property just outside the city of Knoxville. Eileen has been studying the concept of providing bottled water from an acceptable source of freshwater for some years. She recently had the water in three streams on her property tested for bacteria and parasitic evidence, and received a report that the water was highly-potable and acceptable for bottling. With this information, she’s decided to move forward to build the necessary infrastructure and office area to start her bottled water business.

John’s role will be Senior Engineer and Vice President of the company. John will oversee all water purification and treatment processes in addition to developing new products and managing staff members.

Financial Plan

Key revenue & costs.

The revenue drivers for ClearRiver Bottled Water Company are the fees they will charge to the customers for their products.

The cost drivers will be the overhead costs required in order to staff the company office. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

ClearRiver Bottled Water Company is seeking $200,000 in debt financing to launch its bottled water company..The funding will be dedicated towards securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 600 (30 corporate; 570 single-unit)
• Average Fees per Month: $27,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, bottled water business plan faqs, what is a bottled water company business plan.

A bottled water company business plan is a plan to start and/or grow your bottled water business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bottled Water Company business plan using our Bottled Water Company Business Plan Template here .

What are the Main Types of Bottled Water Companies? 

There are a number of different kinds of bottled water companies , some examples include: Purified or Distilled bottled water, Sparkling bottled water, and Alkaline bottled waters.

How Do You Get Funding for Your Bottled Water Company?

Bottled Water companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Bottled Water Company?

Starting a bottled water company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bottled Water Business Plan - The first step in starting a business is to create a detailed bottled water business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bottled water business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bottled water business is in compliance with local laws.

3. Register Your Bottled Water Business - Once you have chosen a legal structure, the next step is to register your bottled water business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bottled water business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bottled Water Equipment & Supplies - In order to start your bottled water business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bottled water business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful bottled water company:

• How to Start a Bottled Water Company

Bottled Water Distribution Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Processing Industry » Bottled Water Production

Are you about starting a water distribution company? If YES, here is a complete sample water distribution business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a water distribution business. We also took it further by analyzing and drafting a sample water distribution business marketing plan template backed up by actionable guerrilla marketing ideas for water distribution businesses. So let’s proceed to the business planning section.

A bottled water distribution business is one business that can cause an innovative entrepreneur to become very wealthy as it is one sure business that is very lucrative.

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The demand for bottled water by consumers in the united states of America rose from the distrust of tap water due to the belief that chemical pollution even though in minute quantities from industrial and agricultural sources, has found its way to the water table.

Starting this kind of business will require the entrepreneur to decide if he wants to run the business like a franchise or as a fresh start-up and then have either one location or a series of locations.

Starting this kind of business would require the services of someone who is an expert and has adequate knowledge as regards the business, its industry and the environment you intend operating from. Such a person is usually a business consultant, who looks through your business concept and decides if the bottled water distribution business you intend going into is worth the efforts you intend putting into it – financially and otherwise.

Another important aspect that would need to be looked into is having a comprehensive business plan. The bottled water distribution business is one that is very competitive and as such would require great planning especially if you do not want the business to fail even before it has started.

While it might not however be easy to write a business plan, there are several options available such as hiring a business plan writer to write out a comprehensive business plan for you or going online to get free bottled water business plan templates to use as an aid in writing yours. Below is a sample bottled water distribution business plan template for you.

A Sample Bottled Water Distribution Business Plan Template

1. industry overview.

Consumption of bottled water has risen tremendously globally over the last decade and is bound to continue to rise according to research.

Bottled water have been known to be packaged in plastic or glass bottles and further categorization shows that bottled water that are sold are either regarded as still or sparkling. The sales volume of bottled water globally in liters is 181,608ml, with the value for U.S products standing at $6.61 billion.

The bottled water industry is growing at a very fast pace of between 8 and 10 percent annually, twice faster than that of other beverages.

As at 2003, the bottled water industry in the United States of America became the second largest commercial beverage in volume, surprisingly surpassing milk, coffee and beer. Bottled water is closely following behind carbonated soft drinks.

Even though there has been a rise in the consumption of bottled water globally, the slowest growth has been in Europe, while other continents like Asia and South America have seen a faster growth.

North America however stands ahead of the pack in bottled water consumption, with more Americans taking more bottled water than they would take milk or beer as 9 billion gallons of water was consumed as at 2008, making it an average of 30 gallons of water per person.

In certain parts of the United States of America, such as in California, a gallon of tap water costs 560 times more than a gallon of bottled water.

This is part of the strategy for bottled water manufacturers, who through advertising made bottled water more preferable for customers, thereby increasing its demand. This is however ironic as 48% of the bottled water manufactured in 2009 according to a report by Food and Water Watch, came from tap water.

The reason why there has been a surge for bottled water by consumers is due to the fact that most fear tap water even though on a state and federal level, tap water has been deemed 90 percent safe, a level higher than that accorded bottled water. Also, the bottled water industry although passes through regulations has more lenient rules than that of tap water.

Only 12 percent of the 30 billion bottled waters sold in the United States as at 2005 were recycled, which left close to 25 billion bottles to litter, landfill or be incinerated. The major reason is that recycled plastics can only be re-used in non-food products. This is worrisome especially as producing bottles for water yearly requires 17 million barrels of oil.

Even though the North Americans are leading the pack as regards bottled water global consumption, China has become number two, closely following behind. According to Zenith International, China which drank nearly eight billion liters of water in 2000; drank close to twenty one billion liters in 2009.

As at 2011, the global forecast in profits for the bottled water industry stood at $86 billion. This included waters such as sparkling unflavored water, sparkling flavored water, still unflavored water and still flavored water.

2. Executive Summary

Clear Gush Bottled Water Inc is a standard bottled water distribution business that is located in San Diego – California here in the United States of America in order to cater to all our various customers – domestically and business wise.

We intend to distribute a variety of bottled water – still flavored and unflavored bottled water, sparkling flavored and unflavored bottled water, mint flavored bottled water and fruit flavored bottled water. We however intend to offer other services in addition such as selling our franchise and consultancy services.

Our intention of starting Clear Gush Bottled Water Inc is to not only generate revenue and maximize profit but to also compete favorably against other leading bottled water businesses here in San Diego and the industry at large. In order to achieve this, we have laid down strategies and goals that will allow us always be ahead of our competitors.

Our bottled water distribution business is one that is strategically located and as such is very convenient for our customers and employees to get to. We have in place the best equipment and software that will allow us give the best service to our various customers, as we intend to ensure that we retain a high percentage of our customers.

We have purchased two bottled water distribution trucks that will deliver our products to all the varying customers that we have acquired. Our trucks are always in the best of conditions as we carry out maintenance checks before and after each trip. This is to ensure that there is no delay whatsoever for our various customers wherever they might be.

We understand the importance of a solid business structure and as such we are willing to go the extra mile to ensure that we get the finest professionals to work with us here at Clear Gush Bottled Water Inc. We are also going for professionals who are not only competent but understand our values and objectives as a company and are willing to ensure that they help us attain these goals.

We have gathered the best management team to help us build our company. We are proud to say that the various experiences that each member of the management team brings will ensure that our business becomes a force to be reckoned with not only here in San Diego but all over the industry here in the United States of America and even globally.

Our employees are important to us and we will ensure that they work in an environment that is conducive and easily accessible.

We will also ensure that we pay our employees very well and offer them other welfare and incentive packages that is better than what they are likely to get working for start-up competitors such as ours here in California. The reason we are paying our employees better is so as to keep them motivated and productive, thereby bringing immense benefits to the company.

Finally, Clear Gush Bottled Water is established and run by our Chief Executive Officer, Mr. Ralia Odinga, who has a degree in Food Science Technology and several other certifications that are peculiar to the bottled water industry. Mr. Odinga has had several management stints in this industry and in various other companies and therefore will be bringing his experience to bear in order to ensure that the company attains its goals and objectives.

3. Our Products and Services

Gush Clear Bottled Water Inc intends to deal in the most popular varieties of bottled water for all our various customers either domestic or businesses from our permanent location here in San Diego – California.

However, because we intend to boost our revenue base and make our bottom line more solid, we will be engaging in activities that will generate more sources of income for us. Our intention is purely to make as much profit as we can to sustain our business as is within our ambition and permissible under the laws of the United States of America.

Below therefore are some of the products and services that we intend offering;

• Different varieties of bottled water (still flavored and unflavored bottled water, sparkling flavored and unflavored bottled water, mint flavored bottled water and fruit flavored bottled water)
• Consultancy and Advisory Services

4. Our Mission and Vision Statement

• Our vision as a business is to ensure that we adhere to international best practices in our bottled water distribution business. We intend to be known nationally for our quality products and to become the top 5 leading bottled water distribution business all over the United States of America by our 5 th year in business.
• To enable us achieve our vision, we have laid down plans, structures and processes in place that will allow us not only compete favorably against our competitors but allow us stand out in the industry, therefore becoming a force to be reckoned with.

Our Business Structure

Building the right business structure is very important to us and we intend to make sure that we get it right from the beginning by doing all we can to employ the best hands that are not only capable but have relevant experience to handle the various positions in our company and the  responsibilities that would come with these positions.

Our management team has the best brains in the industry who not only understand the business thoroughly but have workable ideas on how best to ensure that we attain the intended heights we want for our business. Our management team is also one that believes fully in our objectives and will ensure that not only are our philosophies communicated to the lower end staff but that they are implemented as well.

Because we intend to offer other services in addition to our core service, we will not be hiring the same number of employees as those companies just into bottled water distribution alone. The various employees that we intend to employ are those that will handle all the various tasks and responsibilities with as little supervision as is necessary here at Clear Gush Bottled Water Inc.

Therefore the business structure that we intend to build at Clear Gush Bottled Water Inc;

Chief Executive Officer

Facility Manager

Human Resources and Admin Manager

Logistics Manager

Accountant/Cashier

Marketing and Sales Team

Customer Service Executives

Security Guard

Truck Driver

5. Job Roles and Responsibilities

• Makes strategic decisions and policies that will affect the direction and growth of the company
• Recruits, selects and employs the management team and delegates responsibilities to them
• Ensures that the organizational vision is not only clearly communicated but also implemented as well
• Manages the facility on behalf of the company
• Carries out inspection on the facility and effects maintenance and repairs when and where necessary
• Ensures that the facility remains conducive at all times for employees
• In charge of ensuring that all the administrative functions of the company flow smoothly
• Sources for, interviews and recruits the right employees that will further enhance the goals and objectives of the company
• Conducts periodic employee performance appraisals in order to determine those employees who are working hard to further the goals of the company and reward them via promotion and incentives
• In charge of determining the right routes that will be used by drivers in getting to customers
• Takes orders from customer service executives and determine how best to ensure that they are duly delivered
• Ensures the smooth functioning of the delivery of products
• Prepares financial information, budgets, statements and reports on behalf of the company
• In charge of internal auditing as well as employee payroll
• Prepares tax documents and ensures that they are submitted to the right authorities
• Conducts market research in order to determine new target markets for the company
• Drafts effective marketing strategies to be used in generating revenue for the company
• Meets and negotiates with clients in order to meet up with the corporate sales goals of the company
• Answers inquiries, gives information and takes orders from customers on behalf of the company
• Remains updated about company policies as well as industry trends in order to be able to give accurate information to customers
• Keeps an updated but accurate customer database on behalf of the company
• Ensures that the premises remains free of trespassers by carrying at patrols around the premises at certain appointed times
• Monitors incoming and outgoing products and personnel and reports any suspicious activities
• Carries out any other duties as might be assigned by the management
• Ensures that the premises remains clean at all times for clients and employees
• Ensures that cleaning supplies are always in stock
• Carries out any other duties as assigned by the management
• Ensures that the correct number of bottled water are loaded and offloaded in line with documentation
• Uses the best routes that is reliable as well as fast while obeying traffic rules and regulations to ensure that customers get their products on time
• Carries out light maintenance on the truck and report major faults to the management

6. SWOT Analysis

Due to our desire to run a business that is not only of high standard but that will remain sustained for as long as we want, we engaged the services of a reputable business consultant here in San Diego – California who has a thorough knowledge of the business we intend going into to look through our business concept and determine if this is the business we are likely to succeed or fail at.

The business consultant having looked through our business concept carried out an analysis that identified our strengths and weaknesses, looked at what opportunities are available to us and also what threats we were likely to face when starting this business here in San Diego – California.

Therefore, below is a of the SWOT analysis that was conducted to show how Clear Gush Bottled Water Inc was likely to fare when starting this business;

The strengths that we possess going forward is the fact that we are offering our various customers exactly the kind of bottled water they would prefer. The accuracy in anticipating the needs of our customers came from the market research that we conducted that allowed us have a clear picture of what our customers want.

Our employees are those that are very competent and capable; they understand the business and know what needs to be done to ensure that we attain all our goals and objectives. Also, our customers receive excellent care from us thereby not only allowing us to have a valuable relationship with them but also allow us retain a large percentage of our customers.

Finally our Chief Executive Officer, Mr. Ralia Odinga is one with more than 15 years experience in the bottled water industry having worked in managerial capacities in several companies. He therefore knows what it takes to ensure that we attain all our intended goals and objectives.

As a new business, we have several weaknesses. We do not have the financial strength as an already established bottled water distribution company, neither do we have the staff strength that will see us quickly attaining all our goals and objectives. We have however put plans in place that will work on our weaknesses and allow them become our strength.

• Opportunities

More people understand the convenience of taking bottled water and as such there are several opportunities open to us especially in third world countries where there are several countries where their citizens cannot get access to clean drinking water.

Just like any other business, there are several threats that we face as a business and these threats are; having to deal with a strong competitor offering same services as our company.

Also, more people are turning to tap water as a substitute, because of the knowledge that tap water isn’t as bad as previously claimed. Another threat we would face is stringent governmental policies for players in the bottled water industry.

7. MARKET ANALYSIS

• Market Trends

The bottled water industry in the United States of America is one that has seen great innovation, high profit margins, fierce competitions and marketing promotions that are wide-spread.

The bottled water industry has continued to meet high consumer demands with different niches springing up and offering different varieties of bottled water such as still and sparkling, flavored and unflavored. This has seen the industry as at 2005 in the United States of America, have revenues that have reached $14.9 billion.

The various trends in the bottled water industry have included factors such as new product development, innovative and wide spread marketing efforts, packaging efforts and the emergence of new industries making forays into bottled water.

A cause for industry decline is likely to come from more customers increasing their knowledge about the origins of tap and bottled water.

Even though there are different arrays of bottled water products such as; bottled mineral water, purified water, spring water, distilled water, sparkling water, calcium enhanced water, artesian well water, fluoridated water, protein enhanced water, hyper-caffeinated water, mint flavored water, hydrating water, vitamin infused water, fruit flavored water, super  oxygenated water and cosmeceutical water; the leading source of revenue in the industry has always been the  unflavored water, which generates more than 88 percent of the total market share.

8. Our Target Market

Even though it is apparent that more than half of all Americans drink bottled water, it is not a given that we should base our target market on that without carrying out our own market research.

The market research we intend to conduct on our likely target customers will allow us understand those we intend to focus on and how best to draft the right marketing strategies that would allow us have a huge share of the overall market.

According to our market research, those that earned an income of $60,000 and above annually are more likely to be regular purchasers of bottled water. According to our demographics, women drink more bottled water especially the Millenials.

We therefore are in business here in San Diego – California to engage in wholesale and retail distribution of our bottled water to the following groups of people;

• Corporate Executives
• Restaurants
• Grocery stores
• Supermarkets
• Financial institutions

Our competitive advantage

Asides from the fact that we have established a business that is intended to make profit, another reason is that we intend to ensure that our bottled water company is recognized nationally and is one of the preferred brands for our various customers, thereby allowing us to stand out and compete favorably against our competitors, not only here in San Diego – California or even all over the United States of America but also globally as well.

With this in mind therefore, we have deliberately chosen several competitive strategies that will allow us compete favorably against our competitors.

First off, we are strategically located in the city of San Diego – California, which makes it very easy for our customers to get to us, allowing us therefore generate more sales than our competitors in other nearby locations. Also, our facility is one that is very conducive for our employees.

We have in our management team people with vast experience and who have the understanding of how best to ensure that our business becomes one that is a force to reckon with.  Everyone in our company sees themselves as  stakeholders and therefore takes all our customers very seriously by imbibing an excellent customer service culture that will see us retaining a large percentage of our customers.

Finally, our employees are well paid and have the best welfare and incentive packages which beat what other start-ups similar to ours are offering their employees. We understand that ensuring that our employees work in a conducive environment and also that they are well paid will allow them work hard and remain committed to ensuring that our corporate goals and objectives are attained.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Clear Gush Bottled Water Inc is a bottled water distribution company that has been established with the intentions of generating revenue and maximizing profit in the bottled water industry here in the United States of America by distributing bottled water to all its various customers both domestic and businesses.

We therefore intend to generate income for Clear Gush Bottled Water Inc by engaging in the following services;

10. Sales Forecast

Bottled water has come to be very popular and taken by almost everyone in the United States of America due to various reasons, which means that there will always be a high demand for bottled water.

According to research, San Diego is the city that has the highest number of people who purchase bottled water. This makes our location to be one that is very strategic and we are quite optimistic that we will not only generate enough revenue here at our location but that we will make enough profit within the first year of business.

In order for us to be able to arrive at the right forecast for our business, we carried out a market analysis of the bottled water industry so as to analyze our chances of making the intended profit within the first year of business. The sales forecast we came up with is dependent on several assumptions and data that was gathered from similar businesses such as ours here in San Diego – California.

Below therefore are the sales projections that was conducted on behalf of Clear Gush Bottled Water Inc based on certain assumptions and data;

• First Fiscal Year-: $700,000
• Second Fiscal Year-: $1,300,000
• Third Fiscal Year-: $2,500,000

N.B : It should be noted that the above sales projections were carried out based on what is obtainable in the bottled water industry and on the assumptions that more people won’t turn to alternatives (tap water) and that also there won’t be an arrival of a competitor within the stated period by which we have laid out our projections. The above amount might be lower or higher should there be any change in the assumptions used.

• Marketing Strategy and Sales Strategy

Marketing is a very important part of any business because it is an avenue for not only generating money but also raising the needed awareness for the business. Any serious entrepreneur usually sets aside an amount separately for marketing so that there won’t be any hindrances regarding the marketing campaigns for the business.

In view of this, we have endeavored to conduct a market research that will allow us understand who our target market is and how best to penetrate the market so that we can position our business to become leaders in the industry. Our market research made use of vital information and data that we garnered from similar businesses such as ours especially those already established and seemingly successful.

In order for us to craft strategies that will not only allow us gain a huge share of the market but also be able to compete favorably against our competitors, we hired the services of a reputable marketing consultant who not only understands the market but have had a fair share of success in helping companies such as ours be able to reach their corporate goals.

We have also empowered our sales and marketing team to ensure that the marketing strategies drafted for our business are very effective and will ensure that we are able to achieve our corporate sales goals. In summary, Clear Gush Bottled Water Inc intends to adopt the following strategies to sell its bottled water;

• Open our bottled water distribution company with a unique party that will generate interest and raise the right awareness for our business.
• Introduce our bottled water distribution business to various industry stakeholders not only here in San Diego – California but also all over the United States of America.
• Place adverts in local and national newspapers as well as on radio and television stations.
• Ensure that our business is listed in online directories and in yellow pages.
• Empower our sales and marketing team to engage in direct marketing and sales.
• Place adverts in popular websites and blogs in order to generate more sales for our business.

11. Publicity and Advertising Strategy

Having the right publicity and advertising strategies is very important for any business that wants to exist and sustain itself in whatever industry it starts in; and so, we intend to go all out to ensure that we publicize our bottled water distribution business to all those in our target market.

To this aim, we have hired the services of a reputable brand consultant based here in San Diego, who has a thorough understanding of the industry to help draft publicity and advertising strategies that will ensure that we gain a large share of the target market.

The platforms that we therefore intend to use in publicizing our bottled water distribution business are;

• Use our website and social media platforms such as Facebook, Twitter and Linkedin to vigorously promote our bottled water distribution business.
• Engage in and sponsor relevant community programs.
• Ensure that we place adverts in newspapers and magazines as well as on radio and television stations.
• Place bill boards in strategic locations all around California.
• Distribute handbills and fliers in various strategic locations.
• Ensure that we use colours and a logo that stand out for our distribution trucks.

12. Our Pricing Strategy

There are several factors that come into play when deciding what price to set for your products, and ours is no different. We will take several factors into consideration in determining what prices we will set for our products. The factors we would consider are; overhead costs, running costs, utility costs and what our competitors are offering.

In order however to attract more customers to our business, we intend to offer our customers a discount in the first three months of starting our business. After a thorough evaluation of this method, we are convinced that even though we might be making less profits, we would not be running totally at a loss.

• Payment Options

Due to the fact that we intend to offer various services to our different customers, we have rolled out various payment options that would suit their preferences and tastes. Therefore, below are the payment options that we intend to make available to all our various customers here at Clear Gush Bottled Water Inc;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via check
• Payment via Credit Card
• Payment via online payment portal
• Payment via bank draft

The above payment options were carefully chosen by us because we know that not only will it be convenient for our customers but for our business as well. The payment options that we have chosen will work smoothly to help us further attain our corporate goals.

13. Startup Expenditure (Budget)

The bottled water distribution business is one that is a bit capital intensive especially if one expects to run a standard business.

The start-up capital for our business will be spent on procuring delivery trucks, paying the salaries of employees for at least 6 months and also leasing and renovating a facility for use. Therefore the key areas where we intend to spend our start-up capital on are;

• Total fee for registering the business in the United States of America – $750
• Obtaining of licenses and permits, obtaining of accounting and customer database software as well as other legal expenses – $3,250
• Cost of hiring a business consultant – $3,000
• Insurance coverage (general liability, workers’ compensation and property liability) – $3,000
• Marketing promotion expenses for the grand opening of Clear Gush Bottled Water Inc as well as for general marketing activities – $4,000
• Cost of leasing a facility for at least 4 years and carrying out renovations – $150,000
• Operational expenses for the first 6 months (salaries of employees and payment of utility bills) – $150,000
• Cost of start-up inventory (raw materials, bottles and packaging labels) – $90,000
• Administrative expenses (stationeries, computers, printers, phones) – $10,000
• Storage hardware (racks and shelves) – $3,000
• Cost of purchasing at least two delivery trucks – $100,000
• Cost of launching a website – $500
• Cost of throwing a grand opening party – $5,000
• Miscellaneous – $7,500

N.B : From the above analysis, we would require an amount of $530,000 in order to successfully start and run our bottled water distribution business here in San Diego – California. The above capital will be used in procuring two delivery trucks, leasing a facility for a period of 4 years as well as paying the salaries of employees for at least 6 months.

Generating Funding/Startup Capital for Clear Gush Bottled Water Business

Clear Gush Bottled Water Inc is a business that is fully owned by and run by Mr. Ralia Odinga, a prominent business man and entrepreneur. Mr. Odinga is not looking for any external partner and as such has decided to limit the sourcing of his capital.

The major areas where we therefore intend to source for capital for our business is;

• Generate 40% of the start-up capital from sale of stocks and personal property
• Generate 60% from the commercial bank

N.B : We were able to generate the sum of $212,000 from the sale of Mr. Odinga’s stocks and personal property. We are at the final stages of obtaining the sum of $318,000 from the bank, to be repaid in 10 years at the rate of 4%. All documents and approving documents have been signed and we have been told that the amount will be credited to our business account by the end of the month.

14. Sustainability and Expansion Strategy

In order for a business to survive and expand, there are certain factors that it would need to take into consideration. Such factors are the business structure, its publicity strategies as well as its re-investment strategies.

Because we understand that a solid business structure allows for a smooth running of the business, we have endeavored to go the extra mile in ensuring that we get the right employees to handle the various positions in our business.

Our employees are not only capable and competent; they have the experience to ensure that our business becomes a force to be reckoned with nationally.

We know how vital publicity is to our business and due to this, we intend to draft the right publicity strategies that would communicate our brand positively to our customers and stakeholders. We have hired the services of a reputable brand consultant to help us draft effective publicity strategies that will allow us to favorably compete against our competitors.

So that we will not continually source for funds externally, we have set forth plans and processes that will ensure that we retain a percentage of our earnings right back into the business. This way we would be able to boost our bottom line and even repay our loans within the set period.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers/merchants: In Progress
• Purchase of trucks: Completed

Sample Bottled Water Production Business Plan Template

Bottled water company business plan.

Starting a commercial bottling business is an excellent way to make money as an entrepreneur.

Commercial bottling business is one business that most entrepreneurs overlook because the business is not as popular as the poultry, tailoring, or home decoration business.

Most entrepreneurs want to venture into businesses already making news, not knowing that silent business ideas make the most money in the marketplace.

If you are an entrepreneur with cash to start a business but have not decided on business yet, I would advise you to go through this content before deciding.

You can start or franchise a commercial bottling business quickly as you know the company’s A-Z. The task is simple as it involves repeating the same thing daily. It is not capital-intensive too.

For a bottled water production company, a business plan is an essential document that is needed to direct the business through its daily, monthly, and yearly goals and objectives.

Here is how to start a bottled water company business.

• Bottle caps
• Wash System
• Bottling equipment

So, how do you go about starting a commercial bottling business? Here are the steps required to create a retail bottling business.

• Draw a Business Plan Template Plan

This is the first thing you will need to do to make your business run smoothly. You will need to state the company’s mission and vision as well as goals and objectives.

To get started, you will need bottles; typically, bottles come in different sizes and shapes.

You will need to decide in your business plan the size and shape of the bottle you will want to operate within your business. How much will be required to start, operational capital, target market, etc.

Suppose  you don’t know how to prepare a well-detailed business pla. In that case, you can use the service of a business consultant as they are experienced in creating a business plan for any business.

Aside from your business plan acting as a guide, it can also be used to request a loan from banks in case you might need a loan in the future. So, you will need to invest in a good business plan, so you don’t get denied.

Take your time to research the business to ensure that your bottling business plan is comprehensive and lacks nothing.

• Register the Business Plan Template

You should know the importance of registering a business name so that I won’t be deliberating on it too much.

Running a commercial bottling business means working with brands ranging from beverage and pharmaceutical to alcoholic companies.

Getting a business name and registering it so these companies know you can be trusted and ready for business will be very necessary.

You will have to pick a business name that has not been used before and visit the official office in your city and get it registered. It is not expensive so you should do it. It would help if you even did it before drawing your business plan.

Your location is significant for business success.

The location should be convenient for your suppliers and distributors. It should be a vast place as wherever you choose must meet your country’s Food and Drugs Administration laws.

You must always have a separate bottling room for washing and sanitizing the bottles with self-closing doors and tight construction. Before choosing a location and structure for your bottling company, you should be familiar with the authorized agency laws.

The reason is the bottles will be used to package contents that will likely go into our stomachs. So, if the bottles are not hygienic enough, they can cause health damage to consumers, which is what they are protecting.

• Get the Bottling Equipment

You can’t do the washing and sanitize with your hands; it must be done with a commercial washer. If you know you won’t be able to afford one, you can seek a loan from any financial institution.

However, local bottling companies use warm water to wash and sterilize their bottles.

But, the downside is prolonged because you will need to soak the bottles for at least 30 minutes in warm water before bringing them out to rinse and dry. Imagine having thousands of bottles to wash and sterilize.

• Promotion and Marketing

Once you have identified your target customers, study their expectations, and create a marketing strategy on how you can meet their needs. Television, magazines, or newspapers are the best mediums to market your business.

These are the materials your potential customers subscribe to. They may not see your advert on social media as they may not be the ones handling their account.

But, promoting your business in business magazines or papers is likely to convert effectively.

How to Start a Bottled Water Production Business Plan Template

As there is a growing need for diversity within the economy, there are a lot of untapped business opportunities that an entrepreneur could continuously tap from, and bottled water production is one of those businesses in China and Winnipeg.

Water is essential to life and is just one of the commodities humans cannot do without. This gives it a very high potential for success as there is a ready-made market for the business any day.

The growing world population has also made the bottled water production business highly lucrative.

And it is exciting to note that there is a plan by the Federal Government to ban the production plants and lines of sachet water. This will increase the demand for bottled water.

Although this may not necessarily lead to an increase in the price of bottled water, supply will go up, leading to healthy competition, so the cost of bulk-order bottled water will surely come down.

Investing in normal and flavored bottled water production is one of the best decisions for an entrepreneur.

3 REASONS WHY YOU SHOULD START A BOTTLED WATER PRODUCTION COMPANY

1. Water is always in demand: Water is indispensable and essential to life. So there will always be a demand for it and judging by the present attitude of the government to the supply of potable water to the masses, the only available alternative is to get from other private suppliers, so there will always be a total demand for bottled water.

2. Government Plans to Protect the Environment: There is a plan by the government to reduce the effect of non-degrading items such as nylon on the environment.

And as we all know, sachet water is packaged in nylons, so bottled water demand will spring up with the ban on these non-environmental friendly nylons. 3. High-profit margin: Water, the primary raw material for complete production, is readily available through many sources.

An open borehole is enough, and there will be an ample supply of water, which will be sold at a very high turnover rate after the bottled water process.

BASIC THINGS REQUIRED TO START A BOTTLED WATER COMPANY

1. FEASIBILITY STUDY: Before an entrepreneur can successfully start a bottled water production company off the ground, he needs to get the requirements for the business, which can be done through adequate research.

It is well advised to consult an expert to assist in starting a bottling water company.

Your research will determine the type of bottled water to produce, the variety of markets you will target, and the pricing of your products.

2. BOTTLE SUPPLIERS: This is very much vital in the production of bottled water. An entrepreneur will need an excellent and reliable supplier of these bottles as the show has to be continual; a single hitch might significantly affect revenue.

3. SOURCE OF WATER: An excellent water source is also essential to the business’s success. Depending on the location, one can get the head from springs or sink boreholes or even get supplies from the state water corporation.

4. FACTORY EQUIPMENT: These are essential in production as water must be treated and processed before bottling.

Water bottling plants for treatment, filtering, filling machines, conveyors, sterilizers, bottle loaders, dispensing machines, and sealers will be required. These can be acquired in different grades depending on the financial capacity of the entrepreneur.

5. STORAGE TANKS: These are also essential in production. Water from the source, be it a borehole or any other source, will need to be stored in the tank before transference to the water treatment plants for processing. 6. GOVERNMENT APPROVAL: It is also important to note that Government approval through the appropriate agencies is also essential to acquire before you can even start bottled water production.

7. LOCATION: This is as well essential to production.

Your location must be close to the water supply and your market. The environment of your site should be well-hygienic enough not to contaminate your water source.

And the terrain as well should be well considered; it has to be smooth to allow for easy passage of vehicles around the water factory and transportation of products to the market.

CHALLENGES OF WATER PRODUCTION COMPANY

1. Starting up a business to produce bottled water is capital intensive and will also need a flow of investment funds starting from the launch to when the company breaks even. So it will be advisable to have enough funds to cater to the company’s requirements before even considering starting up.

2. Cost of maintenance of bottled water equipment is relatively high

3. The inadequate power supply is also a significant limitation to the success of your bottled water business in South Africa, Kenya, India, and other parts of the world. Although alternative power sources could be utilized, this will lead to additional costs.

4. It is also quite stressful to get approvals from the government as there are some conditions you will have to meet before you are granted the license to operate.

5. There is also a seasonal effect on the bottled water market as there is less demand for water during wet/rainy seasons because people consume less water during these periods.

BOTTLED WATER COMPANY BUSINESS PLAN EXAMPLE

To get funding or acquire loans, a well-laid-out business plan is necessary.

If you want to start a bottled water plant business but have no idea how to write a comprehensive and engaging business plan, this article is just for you, as it provides an adequate sample to work with.

With the example provided, it is strongly believed that you will be on your way to writing a perfect bottled mineral water company business plan by diligently following the steps .

– Executive Summary – Products and Services – Our Vision – Our Mission – Target Market – Market Analysis/Trends – Our Competitive Advantage – Our Sales and Marketing Strategy – Publicity and Advertising – Payment Options – Startup Funding

Executive Summary

Due to the dwindling consumer confidence in municipal water supply channels, there has been a growing interest and patronage for bottled water products.

This is good news for bottled water plant businesses as they have witnessed brisk firms with an increase in demand. Hygiene H2O is a bottled water company operating in Washington, DC, providing the best quality water to consumers at competitive prices.

Products and Services

The products and services to be provided by Hygiene H2O include tiring and selling water coolers for consumers who want to hire our water coolers or buy these coolers altogether.

We will produce the best quality water under the most hygienic conditions with close supervision of an effective quality control department operated by the best and most highly skilled workforce, who will monitor every aspect of production. Our Vision

Our vision at Hygiene H2O is to produce the most health-friendly products to the utmost satisfaction of our clients.

Apart from producing excellent and health-friendly products, we intend to have one of the best customer care services to ensure that our customers are treated to the best experience.

Also, we plan to expand production outlets in other states outside Washington, DC, to reach a broader consumer base.

Our Mission

Hygiene H2O will strive to update our products to meet the best industry standards continually. This is through improving product look and bottling style while maintaining our hygiene tradition.

Also, within the second year of our operations, we plan to start a distilled water department to produce purified water for laboratory and hospital use. Target Market

The target market is all-encompassing because every living human will continually need potable drinking water at various times of the day.

However, our main target will be the most mobile population segment who constantly move at the office, at the games, or just relaxing at the park.

These mobile segments of the population include participants within the corporate world, sportsmen/women, the military, shoppers, pedestrians, etc.

It is believed that due t work or schedule, thed they require refreshment through water intake.

Market Analysis/Trends

Market analysis has shown that there has been an increase in competition among bottled water businesses in the area of bottling and marketing.

Some bottled water businesses even have customized services for clients celebrating specific occasions, with the name and experience of the client written on the water bottles.

Some have gone beyond to ensure that their products and services meet environment-friendly guidelines, hence, winning the patronage of environment-conscious consumers.

Our Competitive Advantage

Due to the high competition within the bottled water industry, we have come up with innovations that will ensure that we stay afloat and thrive among our competition.

We will ensure we achieve this through the proper remuneration of our work staff, that will be carefully chosen and represent the very best in the bottled water industry.

Also, we will introduce flavored bottled water of assorted types to cater to those clients who might want their water to be flavored.

Our Sales and Marketing Strategy

Apart from having a mobile distribution unit of all the variants of our bottled water products, we will also enter into agreements with shopping malls, bars, department stores, eateries, restaurants, breweries, etc., for the sale and distribution of our products to achieve the broadest reach.

Publicity and Advertising

The publicity and advertisement of our products will be carried out through different channels, which will include the internet (use of social media and the creation of a company website), adverts through local radio and TV stations, fliers, word of mouth advertisement, the use of yellow pages to advertise our products and also mounting of billboards in areas known for high foot traffic.

Payment Options

Our customers will not have to worry about how to pay as we will be eliminating this problem through the provision of a variety of payment channels to ensure that they do not have to worry about how they will be billed.

The channels we will provide include POS, cash payments, receipt of cheques, mobile money transfers, etc. Startup Funding

Funding for this business will come through the following sources; savings that cover half of the required money for this startup.

Another source of funding will be through debt financing and will be accessed through a bank of high standing. This will cover the other half of the funds needed for starting this business.

This is a business plan sample , providing the basic requirements a good bottled water and mineral business plan should contain.

Following the format laid down, you are sure to produce a sound bottled water production business plan that will reflect your business ideally and win you that loan you most desire.

BOTTLED MINERAL WATER BUSINESS PLAN EXAMPLE

Because of the importance of the business plan in starting any business, this article concentrates on providing a guide (sample) to any serious entrepreneur with little or no experience in writing a bottled mineral water business plan for free.

To ensure that the user gets the most benefit from this sample, the steps are written carefully under specific guidelines to enable the user to replicate these steps easily while brainstorming to come out with their unique business information.

It is believed that with the proper use of this, a good bottled water business plan will be written. We begin with the following guidelines;

– Executive Summary – Products and Services – Our Vision – Our Mission – Our Competitive Advantage – Payment Options – Sources of Revenue/Projection – Publicity and Advertisement Strategies – Distribution Strategy – Target Market

With water being a basic human necessity for existence, there has been a considerable investment in providing this basic necessity in different variants and packages.

Spring Mineral Water Inc. is not left out of the investments in the water industry.

Located in North Carolina , this company will provide carbonated mineral water, among other varieties of water products, including spring water and flavored water.

The production of our mineral water and other water products will be carried out under the strict supervision of a dedicated quality control unit to ensure that only the best products reach customers.

Spring Mineral Water Inc. has several water products that include mineral water, carbonated water, sparkling water, distilled water, and flavored water.

Also, apart from the products mentioned above, Spring Mineral Water Inc. will provide water for dispensers and provide extra services, which include delivering such products to their destinations which might be either public or private as the case may be.

This will be done at no extra cost to the customers. Outdoor services will be provided in sports arenas and other public places such as beaches,

Our Vision at Spring Mineral Water Inc is to build a unique brand synonymous with excellent products and services. Driven by a passion for hygiene, our bottled mineral products and other products we offer will comply with and meet all the regulatory standards set by the federal health regulatory body.

We have a mission of being among the top 5 mineral water brands within the state of North Carolina within the first five years of commencing business.

This will be driven by a well-motivated workforce that will share our values and highly experienced quality control and marketing units that will work together to ensure that our objectives and goals are attained quickly.

An advantage we have over our competitors is the strategy of ensuring that our workforce is fully motivated.

Because we know that a motivated workforce translates to a thriving business, we will ensure that the remuneration of our workforce is attractive and paid timely.

Other advantages we have include hiring the services of highly professional market strategists that will guide and coordinate our marketing unit.

A quality control unit will ensure that any attendant flaws are eliminated before products leave the production line.

We have designed several payment options to ensure that payment options for services do not limit our highly esteemed clients.

Hence we will be accepting several payment options such as POS, cash acceptance, payment through mobile banking, and receipt of cheques, as the need may arise.

With this innovation, our customers are not worried about how to pay for services, as they are fully covered.

Sources of Revenue/Projection

The sources of our revenue will come solely from the sales of our products and services.

Products such as mineral water, carbonated water, and sparkling water, among others, will be sold, and the proceeds realized will form the bulk of our revenue.

Our profits projection for the first three years of starting the business shows healthy growth. However, factors such as natural disasters, economic recession, etc., are discounted in arriving at this projection;

– First Year $110,000 – Second Year $255,000 – Third Year $575,000

Publicity and Advertisement Strategies

We will use a wide variety of advertisement strategies, including advertising on local radio and TV stations.

We will have mobile cold rooms that will supply these mineral water products for outdoor activities such as in sports arenas, areas with heavy foot traffic, and beaches and relaxation spots.

In addition, we will have a website address where clients can visit and place orders for supplies.

Distribution Strategy

The strategies to be used include entering into distribution partnerships with chain stores, department stores, and other water retail outlets further to distribute our bottled water to a broader customer base.

Target Market

Because water is essential to support life, our target market covers every segment of society, as no one can survive without water.

Hence, our target markets will include chief executives, celebrities, students, households, and every other segment of society not mentioned here.

This bottled mineral water business plan provides a template for the interested entrepreneur to work with.

All that is needed is to supply the entrepreneur’s unique business realities through a process of brainstorming on what is valid for their business.

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