1 pager assignment

A Simple Trick for Success with One-Pagers

May 26, 2019

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Listen to my interview with Betsy Potash ( transcript ):

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Have you heard the whispers about one-pagers in the online teacher hallways? The concept of a one-pager, in which students share their most important takeaways on a single piece of blank paper, has really taken off recently.  

The one-pagers I see on Instagram draw me in like a slice of double chocolate mousse cake. The artistry students bring to representing their texts on a single piece of paper, blending images and ideas in creative color, is almost hypnotizing for me. Perhaps you’ve had the same experience.

But it’s the very beauty of the models that get posted that can drive students and teachers away from the one-pager activity. Sure, it’s great for super artistic students , we tend to think, but what about everyone else?

Turns out it CAN be great for everyone. As long as you know how to structure it.

What Is a One-Pager?

Let’s backtrack a bit and talk more about what a one-pager is. It’s pretty simple, really. Students take what they’ve learned—from a history textbook, a novel, a poem, a podcast, a Ted Talk, a guest speaker, a film—and put the highlights onto a single piece of paper. AVID first developed this strategy, but now it’s widely used in and out of AVID classrooms.

But why is this seemingly simple assignment so powerful?

As students create one-pagers, the information they put down becomes more memorable to them as they mix images and information. According to Allan Paivio’s dual coding theory, the brain has two ways of processing: the visual and the verbal. The combination of the two leads to the most powerful results. Students will remember more when they’ve mixed language and imagery.

Plus, one-pagers provide variety, a way for them to share what they’ve learned that goes beyond the usual written options. Students tend to surprise themselves with what they come up with, and their work makes for powerful displays of learning. Plus, they’re fun to make. Let’s not pretend that doesn’t matter.

So, assuming you’re sold on trying this out, you’re probably wondering what exactly goes into a one-pager?

Students might include quotations, ideas, images, analysis, key names and dates, and more. They might use their one-pagers to make connections to their own lives, to art or films, to pop culture, to what they’re learning in their other classes. They might even do it all. You’d be amazed at how much can fit on a single piece of paper.

Many teachers create lists of what students should put inside their one-pagers. Knowing they need two quotations, several symbolic images, one key theme, etc., helps guide students in their work.

The Art Problem

When creating one-pagers, artistic students tend to feature more sketches, doodles, icons and lettering. Students wary of art tend to feature more text, and can be reluctant to engage with the visual part of the assignment at all.

It was this issue—the issue of the art-haters—that first drew me into one-pagers two years ago. I had seen some stunning one-pagers posted in my Facebook group, Creative High School English . But the comments that followed were always the same. “That’s amazing work! But so many of my students don’t like art….”

Those comments struck a chord with me. For years I had dealt with comments from some of my own students about their distaste for artistic materials when I would introduce creative projects. No matter how much I explained that it was the intention behind their choices that mattered, I always got some pushback if there were any artistic elements involved in a project.

Was there a way to tweak the one-pager assignment so every student would feel confident in their success?

Another problem was one of overall design: Though they knew they needed to hit all the requirements their teachers listed, students still seemed to be overwhelmed by that huge blank page. What should go where? Did colored pencils really have to be involved?

A Simple Solution: Templates

As I thought about the problem, I wondered if students would feel less overwhelmed if they knew what needed to go where. If the quotations had to be in the middle, the themes in the upper left, the images across the bottom, etc. I began to play around with the shapes tool in PowerPoint, creating different one-pager templates.  

Then I began shaping my requirements, correlating each element with a space on the paper. Maybe the border could be the key quotations. The center would feature an important symbol. The themes could go in circles around the center. I developed a bunch of different templates for varied ways to respond to novels. Then I tried podcasts. Films. Poetry.

As I shared these templates with other teachers, I kept getting the same feedback: “It’s working!”  

That little bit of creative constraint actually frees students to use their imagination to represent what they have learned on the page without fear. They know what they need to put down, and where, but they are also free to expand and add to the template. To choose their own colors. To bring out what is most important to them through their creativity and artistry. And those super artistic students? They can just flip the template over and use the blank page on the back.

Beyond Novels

There are so many ways to integrate this creative strategy into your classroom. While one-pagers lend themselves beautifully to final assessments after reading independent novels, literature circle selections, or whole class novels, that’s really just the beginning.

You can use them to get to know students better, as with a name tent or “about me” one-pager at the beginning of the year. One school used templates to have every student create a one-pager about their own lives, collecting them all into hallway displays as part of a project they called “Tell your Story.”

You can also use them to help students focus in on the most important information in nonfiction articles and books. One EFL teacher in Croatia used the templates to have students share key takeaways from articles they read about social media. Not only did students have to analyze the text deeply to figure out what was most important, but the dual-coding theory suggests the process of creating the one-pagers will help them remember the information better.

Another great use for one-pagers is to keep students focused while absorbing media. When students are watching a film, listening to a podcast, or even attending an assembly with a guest speaker, they can be creating one-pagers as they listen, a kind of formalized version of sketchnotes.

Simple Steps for One-Pager Success

Whenever you’re considering your options for assessment, throw one-pagers into the mix. The steps below should help you in creating an assignment for which every student has a roadmap to success.

1.    Choose the elements you want your students to put onto their one-pagers. For example, quotations, key themes, literary elements, discussion of style, important characters or dates, connections to other disciplines, connections to their lives, connections to modern culture.

2.    Create a layout using the shapes tool in PowerPoint or something similar (or grab a free set of templates here or here ).

3.    Connect your instructions to your layout. Make it clear which elements should go in which area of your template.

4.    Create a simple rubric with the key categories you want your students to succeed with. With literary one-pagers, I use “Textual Analysis,” “Required Elements,” and “Thoroughness.”

5. As you introduce the assignment, show students some examples of one-pagers to give them a sense for how they might proceed.

6.    Give students time to work on their one-pagers in class so they can ask you questions. Consider providing some artistic materials if you can, or inviting students to bring them in. You can always let them complete the work at home if necessary.

7.    Do a gallery walk of the one-pagers before you collect them, or have them present to each other in small groups. The students will learn a lot from seeing each other’s representations.

8.    Create a display after you grade the one-pagers with your rubric.

You can find more of Betsy’s great ideas on her website, Spark Creativity .

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Categories: Instruction , Podcast

Tags: assessment , English language arts , teaching strategies

58 Comments

Using this for assessment is also a great idea to provide an idea of student learning. Can you comment on how you use these for assessment and how you assess the one-pagers? Thanks!

Hi Kim, I think one-pagers make a great closing assessment for many units. They provide a chance for kids to really sum up everything they’ve learned, whether it’s from a novel, a series of poems, a part of history, etc. I think it helps a lot to grade them from a clear rubric – if you download my free set of templates, it includes the rubric I designed. You might want to grab it, just to help you design your own if you prefer. Hope this helps! Betsy

i think the students really help between to encourage other students to be creative and loyal to others and make up your own ideas.

Can you share a link to your rubric templates?

Hi Tish, you can go to A Simple Trick for Success with One-Pagers and find the links to the rubrics. If you look at the captions under the images, there’s a link to download them directly. Hope this helps!

I assess one-pagers against our education department’s rubric for written work – we have one for personal response (ideas + presentation) and another, more elaborate one for essays (content + support + form/structure + choices + correctness). It transfers nicely to one-pagers, and provides enough buffer for the kids who fear the artistic components. Here are our rubrics: https://www.alberta.ca/assets/documents/edc-2019-2020-ela30-1-scoring-guide.pdf

Hi there! This is awesome! Do you have any samples or formats for a math class? Algebra 1 and Geometry? I can see this more so with geometry since there’s lots of shapes and visuals. Thanks for your help and input!

I had students make a math one (I teach 6th grade) as a 2nd semester review. They had to include 3 things from each unit from that semester. Since we had 5 units, they broke the paper up into 5 sections.

Hi Brittany, That sounds like a wonderful review! Did you encourage them to bring in some visuals and color to help bring the concepts to life? I hope it went well! Betsy

Hi Janice, I’m afraid I don’t have any examples for math, but I think it would work very similarly. I would suggest template sections on main ideas from the unit, illustrations of the main ideas, connections to students’ own lives and the modern world, connections to other math concepts, etc. I hope that’s helpful! Betsy

I love this idea! I’m wondering how to tweak it to use in our math classrooms. Time to start experimenting. Thank you for this!

This is so helpful. I am a math teacher and a mother. My teenage son would come to a screeching halt whenever he had to generate a visual representation, because he dd not know how. I finally convinced him that, since the teacher had not *taught* him any art, and would not be *assessing* him on the artistic merit of his work, that, for instance, tracing was an ok thing to do. We expect kids to “do art” when they have not been taught how to, and some of them are not in a position (for whatever reason) to spontaneously “do art.” Why is this? (BTW, I hold a BFA.)

Hi Johanna, I hear you! It’s sad for me how little artistic outlet our students get these days, if they don’t choose to follow it on their own. It’s one reason I love this type of assignment, that can let those who flourish with art fly, and provide some reasonable small steps for those who feel intimidated by it. I’m glad you found these ideas helpful! Betsy

I’ve been hearing about these for a while! So glad to see this break down of the activity. I think creating templates is such a wonderful idea to help those students who struggle to see themselves as creative. I had my writing students create infographics this past semester, and showing them all the templates on canva really helped them feel more comfortable with creating their own examples of the genre. I’m definitely going to give this activity a try, potentially as a shareable attachment to their short autobiographies at the beginning of the semester. Thanks for the idea!

Erika, I’m so glad you find the template idea helpful! I couldn’t agree with you more about how helpful it is to share some structure ideas when approaching a design task – I love Canva too. I’ve seen some great results with one-pagers reflecting kids’ own lives, so I hope the autobiographical one-pagers will turn out well for you!

Another way to get around the “art” issue, is to use digital templates online such as the pre-set templates available on platforms like Pictochart, or create your own to share and use within Google Classroom. Encourage students to use free graphics from Copyright Commons approved sites, create comic strips to import from tools such as Pixton, etc. Another way to increase student engagement and engage in multimodal meaning making…

What great ideas! I love giving kids the option to go digital if they feel comfortable in that design space, and these are a lot of wonderful specific options. Thanks!

I teach high school physics. I can think of ways for astronomy and earth science but what of Newton’s laws or projectile motion. A section for equations. A definition perhaps. What else? Any suggestions?

What about sections that illustrate some of the principals, and a section that shows examples of practical applications of the scientific laws in students’ own lives?

I’m a science teacher, too. I know someone who assigned “Newtoons”, where kids had to think of a real world example and apply Newton’s laws to it in the form of a cartoon. Perhaps that could be incorporated into a one pager?

I think I will check out Newtoons

I would love some advice on how to use this with college math students.

Hi Lauren, I think it can be adapted to math with pretty similar template sections. You could have sections for main concepts, key equations, connections to other math or science concepts, connections to the real world, etc. And throughout, you could encourage students to create visuals that demonstrate the information to go with their text. I hope that’s helpful! Betsy

I went digital with one pagers this spring. Students used Adobe Spark to create and published on a class Padlet. Voila! No art supplies needed (and by May, few are to be had!).

Digital is a great option for one-pagers! Canva would be another fun place to experiment for those without access to Spark.

One other alternative is to pair up two students for the one-pager. One student could be more artistic/visual and the other more textual. Such a pair would have to learn to cooperate, communicate, and build on each other’s strengths. The process could be just as important as the product. Alternatively, each person in the pair could separately come up with various parts of the design. They would then meet to choose which elements to include or re-design to make the one-pager.

Tim, This is a great idea! Thanks for sharing.

Hi, I love having students gallery Walk their one pagers, but not sure what sort of accountability piece to have students complete as they do the gallery Walk and examine each other’s works. Any suggestions would be great!

Hi Courtney, I may have some suggestions for you for this. When my students do gallery walks, they usually complete a graphic organizer that sits with the work of each author. There are two forms I like to use: the Glows and Grows and the TAG sheet. The format is up to you but it can be as simple as a 2- or 3-column table on a page. The Glows and Grows is just two categories: One glow telling what the author did well, and one grow telling what they can do to make their work even better. The TAG sheet is similar but takes it one step further. T- Tell something you liked, A- Ask a question, G- Give a suggestion. I find that both these tools help students recognize good practices in their work of their peers, help them to spot errors that they might want to avoid, and give solid feedback that they respect because it’s coming from their peers. Hope you find this helpful!

What a cool way to let each student play to their own strengths. Thanks for sharing!

Thanks for this simple break down. I do a lot of writing and I’d like my students to be more reflective of what they learn from each assignment, particularly when we address a new style of writing. Any suggestions on how to use this with writing?

Hi Lauren, There are a few solid ways to use one-pagers around writing. One is to use it as an argument writing activity, or pre-writing. You can create a template where there are places for main ideas, counterarguments, quotations, and a thesis, all to be shared through both text and imagery. Another option would be to get meta and create a one-pager that is actually about the type of writing the student has just tried out and reflects the work they did and what they need to improve. With this type of template, you could create space for the main structures of the writing, what the student excelled at, and what they need to work on for the next iteration. Again, all to be shared through both text and imagery. Yet one more option would be to create a series of mini-one-pagers throughout the year that reflect writing type. So you could teach them the structures of different types of writing and have them create small illustrated versions to put together as a guide for themselves moving forwards. At the end of the year, they’d have a little book illustrating argument writing, opinion writing, compare and contrast, etc. Hope those ideas help! Betsy

I love one pagers and have used them for the last few years both with and without the template. I also taught my students how to make an infographic this year using Canva and they loved it. I think next year, I will combine the two and have them make their one-pager electronically so that both the artistic kids and the non-art lovers can be equally successful.

I have been doing projects similar to these for many years:))) Love the way you broke the ideas into steps and defined the process. Templates are great!!!!

I provide the option of collaging from magazines for my students who see themselves as less artistically inclined. They can do just collage or combine collage elements with some of their own drawings. I find this makes them feel less insecure about their drawing abilities. An unintended bonus is that some students have realized that they can be artistic without having to put pencil or paint to paper.

Love this idea of a collage for an option! I am trying one pagers this year in history to review units prior to quizzes and tests.

Love these. I have often used the Frayer model – with adaptions- for math and science concepts and or just terminology.

I used One-Pagers with my AP Human students as an end of year review. Students had to do one One-Pager per chapter. My students told me this was the best review and the most enjoyable work they did all year. They really felt this prepared them for the AP exam. Even the non-artistic students did a beautiful job!

I am using this as a project for a movie we’re watching. I’m allowing them to utilize the template or free-style, as I have quite the range of skill and anxiety in my class. Thank you for sharing.

Vickie, We are glad to hear that you’re planning to use one-pagers in your class. Let us know how it goes with your students.

How do you encourage students to use images? In providing a checklist of items I wanted students to include, somehow the One-Pagers my students recently completed for social studies included mostly text. Do I also require a certain number of images? amount of color? When I used One-Pagers last year, they were much more successful. I don’t recall how my prompt was different. I use your marvelous templates (thank you) and examples (thank you again) and the directions that identifying specific information needs to be considered. What is missing? Why aren’t the images a focus? How might I change my prompt.

With appreciation, Lisa

Hello! What is the research behind one-pagers? I would like to incorporate this method into my classroom.

This is wonderful, and it’s exactly what my students need! I’ve wanted to incorporate one-pagers into our units, but my anti-art, special ed students have balked at the idea. Thanks for sharing these templates!

Stacy, We are glad that this is exactly what you needed for your students!

I agree with all of you

I love this concept of a one pager to summarize a lesson. I teach kindergarten and can see how the students can use this technique to introduce themselves to the class.

I have never heard of the concept of using one-pagers in a classroom, though I can vaguely remember doing something very similar in a high school English class. After reading this blog post and listening to the interview, I am very excited to work this into a lesson plan that I am currently working on! Thank you for the tips and information on how to do these correctly.

I’ve tried to incorporate one pagers in my high school history classes but have struggled with how to use them effectively. The students were often intimidated or overwhelmed and the lessons seemed to flop every time. Thank you for the walk through of your process and templates. My attempts were missing the structure/parameters my students needed to be successful. I’m excited to tweak my lessons for next year and use the strategies you discussed.

Does anyone know of research related to using digital tools to write and draw and does this help or hinder learning?

Hello there. I am 14 years old. i need some help unfortunately with completing a one pager for school online. Do you know where I could go?

– Bella

Hey Isabella,

We’re sorry to hear you’re having trouble with this. Our advise is to reach out to your teacher or classmates – they should be able to help you. Good luck!

HI! Just wanted to give you a heads up that the AVID link at the beginning of the post is not working–it routed me to website that looked like a professional soccer club. I am not sure which one because the website is in Chinese, or Korean, or Japanese, or some other language I don’t know well enough to recognize! Thanks!

Hey Kelly, Thanks so much for the heads up! The link has been updated.

hey kelly , thanks so much for the heads up and thanks for everything.# love it give you the deets.

This will be my first use of a one-pager. Your information will be most valuable as I present it to the students..

This is an amazing idea! As I was reading my brain was coming up with all kinds of way I could adapt this further for Special Education when some students needs a different way to express what they’ve learned throughout a unit. I feel like so many people shy away from artistic projects so that they don’t pressure those “less artistic” students when they should be supporting their creative processes by making these projects more accessible. Wonderful read.

Hi Lauren, There are a few solid ways to use one-pagers around writing. One is to use it as an argument writing activity, or pre-writing. You can create a template where there are places for main ideas, counterarguments, quotations, and a thesis, all to be shared through both text and imagery. Another option would be to get meta and create a one-pager that is actually about the type of writing the student has just tried out and reflects the work they did and what they need to improve. With this type of template, you could create space for the main structures of the writing, what the student excelled at, and what they need to work on for the next iteration. Again, all to be shared through both text and imagery. Yet one more option would be to create a series of mini-one-pagers throughout the year that reflect writing type. So you could teach them the structures of different types of writing and have them create small illustrated versions to put together as a guide for themselves moving forwards. At the end of the year, they’d have a little book illustrating argument writing, opinion writing, compare and contrast, etc. Hope those ideas help! Betsy

woah that is soooooo cool!!!

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20 One-Pager Examples, Plus Advice for Using Them With Your Students

A single page of notes can be a real game-changer.

One-pagers and Sketchnotes have become incredibly popular in recent years, and it’s easy to see why. Rather than just jotting down words on a page, students use one-pagers to visually represent key points and takeaways. They’re fun to create and have a real impact on memory and comprehension. Here’s how to use them, plus lots of terrific one-pager examples to inspire you and your students.

What Are One-Pagers?

Source: Chomping at the Lit

One-pagers invite students to think deeply about a text and produce a single page to represent its most important aspects. They usually include some images, doodles, or other graphic elements, giving them the alternate name Sketchnotes . One-pagers are often full of color and may include more images than words, depending on the student. They’re most commonly used in ELA classrooms but can be helpful in other subjects too.

This note-taking concept was pioneered by AVID , a group that seeks to prepare all students for college. As one-pagers caught on, teachers found that students who used one-pagers made a deeper connection to the text and had better retention of key concepts. AVID’s guidelines encourage students to share their one-pagers with one another, helping to inspire learning in a variety of visual ways.

How To Get Started With One-Pagers

Source: Spark Creativity

One problem teachers face when encouraging kids to use one-pagers is that some students don’t feel “artistic” enough. They may also not know where to start. When teaching kids to use Sketchnote one-pagers, provide more direction at first. Start by showing kids one-pager examples (see below). Ask what they notice about these Sketchnotes. Some characteristics they might note:

• The information and images fill the whole page.
• They’re colorful and full of illustrations.
• The illustrations don’t need to be expert, they just help emphasize a connection.
• Words are carefully chosen to highlight key concepts.

Some kids will take the idea and run with it right off the bat. Others will need a little more help. In this case, offering one-pager templates like these from Spark Creativity can really help.

You can also share these specific directions from AVID , which provide guidance on what to include on each page. Giving students a clear list of what to cover will increase confidence and free them up to be creative. For example, in English Language Arts, you might ask students to:

• Sketch one visual symbol that represents the text’s main theme.
• Write out two quotations that show the author’s style.
• Include a sketch and a sentence representing the setting.
• Make connections between the text and current events using sketches and text.
• Examine one or two main characters and their development.
• Identify three symbols through sketches or text.
• Include a statement about one thing they connected with in the reading.

One-Pager Examples and Ideas

Here are some outstanding one-pager examples on a variety of texts and topics. Note the incredible array of styles, which you can use to remind kids that there’s no one right way to use Sketchnotes. Encourage them to be creative!

Simple DNA One-Pager

Source: @sciencelessonsthatrock

We like this one-pager example because it shows students that you don’t need to be an expert artist to create something meaningful.

Poetry One-Pager

Source: @prestoplans

Here’s an example of how a template can provide students with strong guidance to get them started. This one-pager has more words than illustrations, but it’s still colorful and engaging.

Digital One-Pager

Source: @readitwriteitlearnit

One-pagers can go digital too! Try a whiteboard tool like Jamboard to make the process easy.

The Outsiders One-Pagers

Source: @wonderingwithmrswatto, The Outsiders

Source: @wonderingwithmrswatto, Digital The Outsiders

Take a look at these two different one-pager examples, one handwritten and one digital—and both effective!

Symbols One-Pager

Source: @studyallknight

Here’s another terrific way to use a template. Students can sketch the symbol, then add in handwritten notes for more info.

Beowulf One-Pager

Source: @gretazefo

This note-taking option really gives artistic students a chance to shine! Just make sure they add enough information (graphic or text) to help them make connections with what they’ve read.

The Great Gatsby One-Pager

Source: @mrsreganreads

Sketching characters from books can bring them to life for readers. Highlight a few quotes that truly express their personalities.

Power Profiles One-Pager

Source: @laumom

Students can use one-pagers to demonstrate what they know. They make interesting alternatives to essays or book reports.

Because of Winn-Dixie One-Pagers

Source: @enrichingelementary

Note that although each student used the same basic template (hand-drawn too, so don’t worry about making copies!), they each created something different and meaningful to themselves.

Fahrenheit 451 One-Pager

Source: @mudandinkteaching

Encourage students to add at least some images to their Sketchnotes, even if they’re as simple as stick figures or outlines. This engages different parts of the brain than just writing words does, and it deepens recall.

Letter From Birmingham Jail One-Pager

Source: @thehodgenator

Even when writing text, try to use a variety of colors and styles for emphasis. Just shading a background can draw the eye to something important.

Geography One-Pager

Source: @wmscl4

One-pagers are terrific for comparing and contrasting information, like this one comparing how geography affects the lives of people in China and India.

The Running Dream One-Pager

Source: @mayor_james

We love the idea of adding a word cloud to a one-pager! If you’re making a digital version, try these word cloud generators .

Intro One-Pager

Source: @nowsparkcreativity

One-pagers are such a fun way to do a getting-to-know-you activity on the first day of class.

Frayer Model Vocab One-Pager

Source: @missjackiesroom

The Frayer model graphic organizer is a terrific lead-in to more creative one-pagers, and a nice way to get students more comfortable with the format.

Inaugural Address One-Pager

Source: @mrsprzbooks

The main image choice can set the tone for an entire one-pager analysis.

USA One-Pager

Source: Teach With Tina

Don’t be afraid to try one-pagers in any class, for any topic!

Want to share more one-pager examples or ask for advice? Join the conversation in the WeAreTeachers HELPLINE group on Facebook .

Plus, get our free reading comprehension strategies bundle ..

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8 Creative Ways to Use Sketchnotes in Your Classroom

It's like doodling with purpose. Continue Reading

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Blog Human Resources 7 One Pager Examples with Ideas and Templates

7 One Pager Examples with Ideas and Templates

Written by: Jennifer Gaskin Oct 11, 2023

The humble one pager has a simple name, but in reality, it’s anything but one dimensional.

That’s because teachers, business owners, sales teams and training managers can all make use of this utility player document.

Let’s learn more about one pagers and explore tips for creating your own, whether it’s to sell your company’s services or help reinforce training materials .

Click to jump ahead:

What is a one pager, what should a one pager include, 7 one pager examples, how to write a one pager.

One pager is a single page of content, most often no larger than a letter- or A4-sized sheet of paper. Because they have such broad uses, though, what’s actually in a one pager will depend on your needs and the purpose of the materials.

In a business context, we most often see one pagers used to summarize the services a company offers. They’re also often used to aid in employee training and development . And that brings us to the overlap between training and education, as a teacher might use a one pager as a learning tool for their students.

(Not sure visual training content works? Let us change your mind.)

The exact content of a one pager will depend on why it’s needed and who’s creating it. I assume you’ve landed here because you’re looking for one pagers related to some aspect of business.

So for now, I’m going to focus on how businesses tend to use one pagers. (I’ll talk more about educational one pagers later.)For a business, a one pager can have pretty much limitless applications. But here are the most successful uses I’ve seen and the types of information you should include in each:

A company one pager is meant to describe what your business does, whether that’s selling goods or providing a service.

For a successful company one pager, all companies should include a few things:

• Mission/values statement
• Services offered
• Value proposition
• Contact information

Many companies use their basic one pager as a sell sheet, particularly if they are known for making one or two main products.

But a sell sheet should include things like:

• Your pricing model
• Project timelines (if applicable)
• Product or service specifications
• Ordering information

Product flyer

A close cousin to a sell sheet, a product flyer is essentially a sell sheet for a particular good or service that you create or sell. What distinguishes them from sell sheets is they focus on a singular good or service rather than all the goods or services your company sells.

Product flyers should have:

• Logo (company and/or product logo, if applicable)
• Photos of your product (or images that represent your services)
• Product specs
• Sale information (if applicable)
• Purchasing information
• Contact information/social media

Investor pitch

If you’re looking for financial backing for your company, you’re probably going to create a pitch deck . But if you distill that information into a single page too, it can help set you apart from other potential investments — it shows you have a firm grasp on your unique value proposition and business plan and you respect the time of those you’re pitching.

Consider including the following in your investor pitch one pager:

• Logo (or the name of your business if you don’t have a logo yet)
• Unique value proposition
• Market analysis and revenue projections
• List of officers and key team members
• Launch timeline
• Fundraising goal

Standard operating procedure

One pagers are incredibly useful when learning how to do something new, whether you’re just starting a job or you’re taking on new responsibilities. Give your employees a leg up by creating standard operating procedure one pagers written tutorials they can refer back to. These types of one pagers can help them commit tasks to memory so they become second-nature.

An SOP one pager should have:

• Description of document’s purpose
• Summary of procedures or specific task
• Policies and procedures necessary to understand task

A training one pager may be quite similar to a standard operating procedure one pager. But it has the specific purpose of ensuring team members know how to tackle a new task, technology or process. Also called job aids , these types of one pagers are closest in purpose to those used for education: their goal is getting information to stick.

The specific content will vary, but generally training one pagers should include:

• Name of task
• List of steps to complete task
• FAQ about task
• Contact information if help is needed

Sales report

One pagers are perfect for summarizing lengthy material. This is why they’re so useful in training materials , which we just explored. But they can also be used to highlight important aspects of broader information or data, such as sales data. Your company may have a seemingly endless number of sales- and revenue-related data points… summarizing it all in a one pager can make the material easier to digest.

Here’s what a sales one pager could include:

• Quarter/annual/fiscal year
• Income and expenses
• Year-over-year change (or month-over-month/quarter-over-quarter)
• Projections
• Return on investment
• Important milestones/events

Project report

What is a one pager for a project? Similar to a sell sheet or product flyer, a project report one pager summarizes key information about an ongoing (or upcoming) project. One pagers are excellent tools for keeping your team on track during any project.

Include things like:

• Images of project (if applicable)
• Timeline, including noting if team is falling behind
• Projected new timeline (if applicable)
• Key team members

Now that we’ve explored the different business and training applications of one pagers, let’s take a look at some examples — both inside and outside of a corporate context.

Business one pager s

Here are some general business one pager examples:

This project one pager focuses on a product launch. Note how different departments are color-coded. This allows team members to see what areas they’re responsible for at a glance.

Use your product flyer, sell sheet or even investor pitch one pager to compare your product or service to a chief competitor with a comparison one pager. Seeing key specs side-by-side can really make your products stand out.

Showcase the variety of products or service your company offers with this product flyer one pager template. Make sure you have high-quality photos (or use icons and graphics to represent your services).

Take a page (ahem, one page) from this real estate sales flyer for your next sell sheet. Summarize key points in the bulleted list and highlight the contact information for your sales team.

Give potential customers a 35,000-foot view of your business by creating a company one pager using a template like this one. Include your logo, hours, contact information, website and address to give the reader all the most important details.

Training and development one pager s

Ensuring team members have the skills they need and follow the right procedures is an ideal use for one pagers in a business of any size. Here are a few examples and templates to get you started:

While this one pager was designed to keep track of equipment, you could easily modify it to make sure other procedures — particularly ones you’ve recently put in place — are followed. Research has shown that writing things on paper (or a tablet) can improve information retention, so your training and development one pagers should be printer-friendly.

Create individualized learning and development plans for your employees with this template. Modify it to list things like courses they’ll complete, certifications they can earn or new tasks they want to take on.

Keep track of training and development schedules with a one pager that lists each person’s sessions and how long they’ll last.

Learning and development in a professional setting can sometimes feel isolating, particularly if team members are on their own throughout the training process. But by creating a training one pager like this, the whole team can see where their peers stand and provide moral support and motivation.

Use a flyer design like this to make sure everyone at your company knows that learning and development opportunities are available — whether you offer them in-house or provide outside tools.

Education one pager s

I’m not a teacher, but I know one pagers are also quite popular in education, from elementary school to college. While they’re similar in some ways to those used in business, they typically vary in one big way: students make them, rather than teachers.

An education one pager is a document that a student creates to show what they’ve learned. They can be used in place of tests or quizzes or as a companion to a more traditional written assignment. They often include drawings or other artistic depictions (here are some cool examples of creative one pagers made by students ).

Project one pagers

A project one-pager provides a high-level overview of a specific project and is designed to capture the key details of the project.

Want to make sure everyone’s on the same page for your upcoming project? A project one pager is just what you need. It squeezes all the important bits onto a single page – perfect for those who want to get the gist without getting overwhelmed.

If you’ve got stakeholders in the mix who are a bit crunched for time and not keen on diving into the nitty-gritty project docs, I’ve got your back. Check out this example of a project one-pager to make sure you catch all the important stuff.

You can also use a project one pager to help divide job scope by clearly outlining responsibilities and tasks for each team member or department. It’s like a simple guide that keeps things organized and everyone in check.

Company one pagers

A company one-pager is a brief document that gives a snapshot of essential information about your company.

It’s like the quick intro to your business – from what the company does to its mission and a glimpse of its achievements. The one-pager is the go-to cheat sheet for anyone wanting to understand your business in a nutshell.

Consider putting together a company one-pager to share what services you offer. It’s a simple way to highlight what makes your business unique and help clients or partners understand how your services differ from competitors.

Product one pagers

Ever feel like explaining your product is like untangling a knot of spaghetti? Imagine a concise, one-page document summarizing your product’s magic: what it does, who it helps and why it’s special.

And that, is exactly why you need a product one pager.

Instead of sifting through loads of info, your customers get a quick overview of what the product is and why they might be interested – all neatly packaged in one page. It’s like the go-to guide for products, keeping things straightforward and easy to grasp.

You’re not just limited to selling stuff—it could be a service or, in this case, even a cool business startup course!

Alternatively, you can craft a product launch one-pager to outline your marketing strategy and organize the launch of your new product.

Personal one pagers

Personal one-pagers are documents that provide a snapshot of an individual’s key details, achievements, and skills.

They are similar to resumes but are typically more visually appealing and designed to give a quick overview of a person’s professional background, expertise and personal brand. Personal one-pagers can be used in job applications, networking events or as part of a personal branding strategy .

Imagine it as a sort of personalized business card, but way more fun. It’s your chance to move beyond the usual “hi, I do X” and highlight what makes you, well, you.

If you’re a freelancer or contractor, think of personal one-pagers as a handy way to share what you’re good at, highlight past projects, and let them know about the services you offer. Just like this example here:

The goal of a one-pager is to quickly and effectively communicate your message, so brevity and clarity are essential. You want the reader to grasp the key points in a matter of seconds.

Here’s a general outline for creating a one-pager:

• Header: Start with a clear and eye-catching title at the top of the page and include your name or the name of your organization.
• Introduction: Provide a brief introductory paragraph or a few sentences that explain the purpose and context of the one-pager.
• Problem statement or opportunity: Clearly state the problem you’re addressing or the opportunity you’re seizing. This is the “why” of your project.
• Solution or idea: Present your solution, idea or project in a concise manner. Explain how it addresses the problem or leverages the opportunity.
• Key benefits: Highlight the key benefits or advantages of your solution. This can include things like cost savings, increased efficiency or market advantages.
• Key features or components: List the most important features, components or elements of your project or product. Bullet points work well for this section.
• Target audience: Describe the target audience or customers for your project. Who will benefit from it, and who is it designed for?
• Market opportunity (if applicable): If your one-pager is for a business idea or startup, provide some information about the market opportunity, such as size, growth,and trends.
• Implementation plan or timeline: If relevant, outline the steps or timeline for implementing your project. This can include key milestones or phases.
• Call to action: Conclude with a clear call to action. What do you want the reader to do next? Contact you, invest, or take some other specific action?
• Contact information: Provide your contact information, including email, phone number and any relevant social media or website links.
• Visual elements (optional): Consider including visuals such as charts, graphs, images or infographics to make your one-pager more engaging and informative.
• Formatting and design: Keep the layout clean and easy to read. Use a legible font, appropriate font size and simple colors. Ensure that the document is well-organized.
• Proofread and edit: Carefully proofread your one-pager for spelling and grammar errors. Ensure that it conveys your message clearly and concisely.
• Review and feedback: Before finalizing your one-pager, have someone else review it to get feedback and make improvements.

One-pagers excel in business communication with their compact size and versatility

As we’ve explored, you can create a one pager for your business that highlights your services, convinces an investor to give you money or helps keep your team’s skills sharp.

Whether you’re an executive or a learning and development professional, you can create all of these one pagers and more with Venngage for Business.

Simply sign up for a free account , choose a template from our library of professionally designed options and create your own in just a few clicks!

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11 one-pager examples and how to create your own

One of my responsibilities as a marketer at an agency is sending monthly performance reports to my clients. They're busy people, so I include an executive summary at the beginning of each report that consolidates seven pages of detailed information into a few key bullet points—the "must-knows."

One-pagers serve the same function as these executive summaries. They boil down a lot of business information into one concise summary, enabling stakeholders or investors to quickly review important information and make important decisions—to invest or not invest, to use your offering or not, whatever the case may be. Needless to say, they need to pack a punch.

Here, I'll walk you through what should be included (and where) in these strategic documents, as well as share some one-pager examples and templates to help guide you through the creation process.

Table of contents:

What is a one-pager?

One-pagers can be for either internal or external use. For example, you may share an internal training one-pager with your employees or a startup plan one-pager with potential investors.

How to make a one-pager 

Think of a one-pager as a resume for whatever you're one-paging: it should tell the readers everything they absolutely need to know about you—in an aesthetically pleasing way.

Depending on the type of one-pager, you might include different elements, but here's a breakdown of the general elements you should include in each section of your one-pager. Keep scrolling for more examples of how these components would look in action. 

Since we read English top-to-bottom and left-to-right, organize your one-pager accordingly. At the top of your one-pager, include:

Company name and/or logo: Regardless of the type of one-pager, this is important for immediate brand recognition.

Headline: Give your audience a reason to keep reading. Write an attention-grabbing headline that hints toward 1) what your one-pager is about and 2) why they should care.

Brief overview of your product, service, project, or concept: It only needs to be a sentence or two.

Problem statement: Clearly state the issue you want to solve. It may be an overarching problem your business solves or a specific knowledge gap your one-pager fills.

Solution: Briefly explain how your offering or information provided in the one-pager solves the problem you previously stated.

If you think of a one-pager as a sandwich, the middle is the meat. Pack this section full of value:

Key benefits/features: This is where you'll highlight the benefits or features of your offering. What makes it unique? What problems does it solve? What are the specific features customers will love? 

Target market: Who is the audience of your one-pager? What are their needs and pain points? The more specific you can get, the better.

It's time to wrap it up and give people one last takeaway. Include these components at the bottom of your one-pager:

Future objectives: Outline your general plans for the future. What are your goals for the next year, three years, or five years? How are you working to achieve these goals? 

11 one-pager templates

I had my design team create almost a dozen one-pager examples—and templates to go along with them. As we run through them, I'll also share a few examples from the wild to get your creative gears turning. 

1. General one-pager/company one-pager

A general one-pager is like a company overview you'll share with customers and works well for general networking events or conferences. It includes all the standard one-pager elements I mentioned before: 

Company name and logo

Brief overview

Problem statement

Key benefits/features

Target market

Future objectives

2. Startup one-pager

Media attention/social proof

Investment stage

3. Pitch presentation one-pager

Startups, project managers, consultants, and non-profits can all use a pitch presentation one-pager to summarize the benefits they offer their audience. 

This one-pager serves as a quick reference guide, allowing presenters to succinctly convey their message, capture the audience's attention, and pique their interest. It's also a leave-behind for potential investors, partners, or clients to facilitate follow-up discussions. It should include: 

Market research summary

Team details, including specific expertise

4. Strategic plan one-pager

A strategic plan one-pager not only helps stakeholders easily digest your goals—it also serves as an accountability measure. It prevents people from leaving your presentation and immediately forgetting what your objectives are and how you plan to achieve them. 

Companies can use this one-pager to create organization-wide clarity, and non-profits can use it to appeal to donors. Make sure to include:

Key metrics

5. Product one-pager

Product one-pagers are invaluable for marketing and sales teams, enabling them to present essential information in a clear and compelling way to potential customers or stakeholders. They can even be used as an internal resource for new hires. Here's what to include:

Product name

Unique selling proposition

Timeline for launch (if new)

6. Company report one-pager

This one-pager can be used internally as an employee handout or post-summary during an annual company meeting. It can also be shared with external stakeholders to give a glimpse into the company's performance and future outlook. It should include:

Financial highlights

Achievements

Future challenges

7. Investor update one-pager

Give your investors the rundown on performance and the current goings-on of your business with a nice one-pager that breaks it all down. This concise update tells investors what they need to know—and nothing more. Here's what investors like to see: 

Progress toward milestones

Current challenges

Potential asks

8. Employee orientation one-pager

When I start a new job, I mentally prepare to be bombarded with a lot of information on the first day. Give new hires an employee orientation one-pager, so they have a quick overview of the key details they'll want to remember. Provide information like: 

Company culture

Leadership overview

Onboarding timeline

Key contacts

9. B2B one-pager

Decision-makers at businesses are busy, and a one-pager can cut through the noise to clearly communicate what your company does and why it's valuable (leave the jargon at home). Weave these elements into your one-pager:

Customer testimonials

Value proposition

10. Marketing one-pager

A marketing one-pager is an internal document that helps keep your company's teams aligned on branding and marketing. It's a snapshot of critical elements like:

Brand colors

Brand voice

Marketing goals

Customer personas

11. Consulting services one-pager

This type of one-pager is used by consulting firms to present their services, expertise, and value proposition to prospective clients. It offers a quick look into the consultancy's offerings to show clients how it can address their specific needs and challenges. These one-pagers typically include:

Client testimonials

Contact information

One-pager examples in the real world

Those templates will hopefully give you a head start, but let's take a look at some real-life examples of how people use and design one-pagers. Check out this variety of examples from real companies with details on what I think they particularly nail in their one-pagers.

General one-pager

In this general one-pager, Threekit briefly explains what it does and how it integrates with Salesforce. More specifically, it uses a variety of visual elements, from mockups to illustrated icons, to break up the text and display what the company's 3D product configurator looks like in action. 

Each component is also clearly defined with three separate background colors, which makes it easy to scan. Minimal copy is used while still getting the point across, and there's a clear visual hierarchy with the largest title and image at the top of the page.

Product one-pager

This product one-pager from CAT is a little more text-heavy, but it uses callout boxes and illustrations to break things up—plus, the bullet points make it easier to scan. The eye-catching header image is impressive, and there's also a clear headline and CTA.

B2B one-pager

Consulting one-pager

The example below is technically two pages, but it packs a lot of info into it. Clear headers help explain what services the company offers and the value those services hold. It also establishes credentials with customer testimonials and stats like "18B+ investment in security R&D and 3,500 cybersecurity experts." These elements help prospective clients feel secure about choosing them as a partner.

One-pager best practices

Just because you've managed to cram some important information onto one page doesn't mean it'll be effective. Here are some best practices to make sure your one-pagers have the effect you want them to:

Be concise: If you can't read a sentence on your one-pager without taking a breath, it's too long. Keep the copy short and sweet, so you don't defeat the whole purpose of a one-pager.

Appeal to your audience: Keep your reader in mind while creating your one-pager. If you're speaking to your customer base, avoid the corporate jargon. If you're speaking to investors, make sure to include the numbers that matter to them.

Include white space: While you may feel tempted to use every inch of space you have —don't. Empty space around text and visuals keeps your one-pager from looking cluttered and your reader from feeling overwhelmed.

Write a compelling headline: Like anything else you write, you need to grab the reader's attention right away. Make it immediately clear what value your one-pager will provide.

Tell a story: Like a good story, your one-pager should have a distinct beginning, middle, and end. Every component should connect to tell the story in a clear and engaging way.

Follow formatting guidelines: It's called a one -pager for a reason. Stick to one side of a page. Also, ensure it can be easily distributed physically and digitally by sticking to a standard letter (8.5 x 11") format.

Get creative with distribution: Of course, one-pagers are great for physical handouts, but think beyond that. Can you share the content on your website or social accounts? Can you adapt the content to be sent as an email newsletter? Choose a distribution method that makes sense for your audience.

Related reading:

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Cecilia Gillen

Cecilia is a content marketer with a degree in Media and Journalism from the University of South Dakota. After graduating, Cecilia moved to Omaha, Nebraska where she enjoys reading (almost as much as book buying), decor hunting at garage sales, and spending time with her two cats.

• Sales & business development

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One-Pager Templates and Ideas for Your Next Classroom Activity

When was the last time you did one-pager activities in the classroom?

A one-pager is one of the versatile learning tools that teachers like you can employ in the classroom.

One-pagers are typically defined as a one-page document that outlines a subject, such as a method, a system, a plan like daily schedules , or a problem.

How to use one-pager templates

You can use one-pagers for various subjects and topics.

Your objective in creating a one-pager is to deliver a single-page document that incorporates a few key points, and is straightforward enough that somebody with no prior knowledge of the topic can understand your primary points.

Plus, you can customize one-pagers using tools and free templates to be used for any grade level.

If you’re looking for one-pager examples, ideas, and templates you can use for your next classroom activities , you’ve come to the right place.

Let’s get started so that you can create a one-pager today with Piktochart!

Creating one-pagers table of contents

What is a one-pager activity in school.

• What should a one pager for school include?

What if your students aren’t too enthusiastic about one-pagers?

• How to use one-pagers in the classroom
• 1. Use one-pagers to help students understand concepts.
• 2. Explain classroom rules and procedures with a one-pager.

3. Use one-pagers to help your students introduce themselves in class.

• 4. Encourage students to share key takeaways from an article or essay they’ve read online or on social media.
• 5. Present important historical events and milestones through one-pagers.

6. Make character analysis activities more fun in your English class with a one-pager.

7. help students understand and learn new words by incorporating one-pagers during vocabulary lessons..

• 8. Encourage students to present book report takeaways and learnings through a one-pager.

  Get a free Piktochart account  for access to the templates below. 

A one-pager classroom activity is when you ask students to outline, share, or illustrate what they’ve learned about a topic or idea on a single page to represent the main ideas of the lesson.

By asking students to create one-pagers to share their learnings, you invite them to deeply consider the most important points, content, and visuals representing the most significant elements they have absorbed.

How to entice students to create one-pagers

Asking students to include additional mediums like images, doodles, or other visuals to express themselves should be encouraged!

As it adds an eye-catching element to their otherwise solely writing project.

As a teacher, you can require students to follow a page structure and specify important aspects, or give them free rein on how to present their one-pagers.

No matter what you decide, providing guidance and the right tools is critical.

Here are a couple of one-pagers and examples from the classroom:

What should a one-pager for school students include?

The elements to include in your one-pager depend on the purpose of your assignment or classroom activity.

However, effective one-pagers for school students often include the following:

• Visuals like drawn images, illustrations, or cut-outs from magazines
• The main idea is written in text or illustrated as a visual
• Phrases, sentences, or quotes supporting the main idea
• Borders or frames
• Key benefits, facts or elements
• Important dates

Your students don’t have to excel in art to create wonderful, engaging one-pagers, including key information.

One-pagers can include a range of elements from creative visuals, graphs , and charts to thought-provoking copy; the beauty of a one-pager and the plethora of one-pager templates available allows the creator to display whatever medium they prefer to convey their message.

As highlighted by teacher Betsy Potash in her piece A Simple Trick for Success with One-Pagers , you might encounter some pushback from students about one-pagers because of the required artistic elements.

According to Potash, the simple solution to this pushback is using one-pager templates students can easily modify!

“That little bit of creative constraint actually frees students to use their imagination to represent what they have learned on the page without fear. They know what they need to put down, and where, but they are also free to expand and add to the template. To choose their own colors. To bring out what is most important to them through their creativity and artistry. And those super artistic students? They can just flip the template over and use the blank page on the back,” Potash shares.

And now for the fun part!

How to use one-pagers and templates in the classroom for students

Here’s a preview of Piktochart’s one-pager templates for education , plus ideas on how to use them to engage students.

1. Use one-pagers to help students understand concepts and ideas.

For example, the one-pager template below explains design thinking as a concept.

Using different templates and one-pagers for this type of classroom activity also helps teachers gauge students’ understanding of the idea or concept tackled in their class.

2. Explain classroom rules and procedures by creating a one-pager.

Introducing classroom rules during the first few days in class is the groundwork for how the rest of your school year will pan out.

Involving students in creating class rules is an excellent way to instill a sense of ownership and responsibility.

Why not come up with a classroom activity where students create their own one-pager of classroom rules and ideas, to then have them explain each rule to everyone in class afterward?

Explore our class schedule maker and make daily, weekly, or monthly schedules . The template below is a good start for students to start creating!

If you’re looking for About Me worksheets, a one-pager template fits the bill!

Here are a couple of all-about-me templates condensed into a one-page document to help you get started.

4. Encourage students to share key takeaways or a core value from an article or essay they’ve read online or on social media.

Aside from helping students understand a piece of an essay or the point of an article, this activity also helps them improve their skills by distilling information into insights.

The one-pager templates below are perfect for high school and middle schoolers.

By providing your students with the right tools, encouraging them to create a unique one-pager, and giving them the freedom to write content from their experience to make their projects their own, you’ll surely create a fun project for your students that they will enjoy!

5. Present important historical events and milestones through one-pager templates.

The template below is a good one-pager idea for your history class writing project.

Here are some examples and one-pager templates that you can use for your fiction analysis or literature class.

Use these examples and templates for your next language and communications class.

8. Encourage students to present book report takeaways and learnings through one-pager templates.

Here are a couple of examples from Twitter, plus a one-pager template you can use in class.

We hope this article, chock-full of one-pager templates, has inspired you to get started today with a creative writing project for you and/or your students!

We hope the above ideas will stir your creativity to engage students in the classroom !

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Why One-Pagers Are Awesome!

Learn why one-pagers are one of my go-to activities for breaking down complex topics and texts. Understand what they are, why you and your students will love them, and how to implement them in your ELA classroom. I even have the advice to help you tackle the biggest obstacle you’ll encounter with this activity.

One-pagers have been gaining in popularity and relevance over the past few years. In the world of Tweets and captions, our students are used to digesting (and creating) bite-sized content. One-pagers are a great way to bring this concept into your classroom, encouraging your students to engage with literature in a fun, new way.

Read on for everything you need to know about these one-page wonders and how to implement them in your classroom.

Okay, But What Even is a One-Pager?

A one-pager hones in on a student’s response to a text. How? As you might have guessed by the name, the response is limited to a single page. And I’m not talking about a written  response, per se. Instead, one-pagers invite students to combine written and visual responses through a mix of anything from quotes and symbols to words and drawings. 

In ELA, one-pagers are often used to interpret and analyze a theme or character development in a narrative text or the main idea of an informational text. Either way, this activity is all about helping students process a text thoughtfully. Students must engage in critical thought as they carefully select what goes on the one-pager.

Think of one-pagers as the highlight reel of a student’s analysis. It might include what they deem to be the most important quotes, symbols, connections, questions, and analysis, among many other things.

The Benefits of One-Pagers in the ELA Classroom

This activity is a colorful and visually appealing alternative to the traditional worksheets and written responses. However, that doesn’t mean they don’t require deep and critical thought. In fact, it’s exactly the opposite. Due to the limited space on a one-pager, students are encouraged to sift through the fluff and choose to display what they deem most important. Therefore, one-pagers open the door for a different yet meaningful approach to reviewing, unpacking, and analyzing literature.  

Additionally, I’ve found one-pagers to be a great way to check student understanding of a text. While some students get hung up on their anxieties or uncertainties, or (let’s face it) laziness, associated with a more traditional piece of analytical writing, these one-pagers allow them the focus solely on their critical thinking. Instead of figuring out how to string sentences, let alone paragraphs, together, students take more of a collage approach to showcase their thought process.

Finally, research shows visual arts mixed with text can help students remember details. That’s especially beneficial if you’re doing this activity in conjunction with a larger project or assessment.

An added bonus? These one-pagers are fun to grade!

Avoid This Popular One-Pager Problem

The truth is, some students will resist the initial idea of the one-pager due to their perceived lack of creativity. I’m not artistic , they’ll complain. But that’s where it’s important to remind students that this assignment is not about artistic ability. Sure, you can require that they use colors to make it pop, but remind students it’s all about critical thinking. When I remind students that this activity is about their interpretation and analysis of the text, not the artwork, I always see a pair or two of tense shoulders loosen up.

Additionally, be sure to provide clear guidelines for your expectations and, ultimately, their success. These guidelines can help put struggling students at ease and, if you can, provide plenty of examples and templates to help students get started.

One-Pager Examples (English Language Arts)

I could go on and on about all the fun ways to incorporate one-pagers into the ELA classroom. But because I’m sure you have papers to grade or lessons to plan, I’ll keep this to a few of my favorites.

• Summer reading projects. If your students are assigned summer reading, have them share their book through a one-pager. Then, you can hang up the colorful projects around the room to give students a sense of belonging in the classroom. Talk about building a positive classroom culture!
• Free choice reading projects. It can be difficult to assess students’ free-choice reading. (Do you really want to read 25+ essays about 25+ different novels?) One-pagers are a great way to ask students to express the central theme, the main character, or the biggest takeaways from their novel. Then, let students share with the class or do a gallery walk, encouraging them to note any titles they might like to read next.
• End-of-novel review: Preparing for a longer written assignment, project, or test? One-pagers are a perfect review activity, requiring students to dive back into the novel in an engaging way. Short on time? Simply tailor your guidelines so this assignment is assessment-worthy!
• Literature circles. Incorporate one-pagers as a rotating “job” within the literature circle, or as an end-of-book project. Personally, I love using them when I have literature circles with a unifying theme. That way, each group creates a theme-based one-pager to share with the class. It’s a great way to begin a whole-class discussion regarding the theme.
• Diversifying and differentiating student responses. One-pagers are a great activity to throw in here and there in general. They’re also a great option for students who struggle to express their thoughts in long-form writing assignments since the activity still requires students to interpret and make meaning of a text.

Creating Guidelines for Your One-Pager Activity

When it comes to one-pagers, guidelines can help struggling students find success and keep the most creative students’ feet on the ground. However, you don’t want to squash students’ creativity by providing too strict of or too many guidelines. Ultimately, how you structure the guidelines is up to you.

Step one, however, should be to clearly define the purpose or goal of the one-pager to keep students focused. Then, I like to include a  list of required elements as well as a list they can choose from. (I also require color, neatness, cohesivity, and neatness.)

For example, you may want to require the book title and author to be on the page. I might also require stand-out quotes and symbolic art that highlight the one-pagers purpose, such as a theme or character development.

Additionally, here are some other elements you might ask your students to include:

• Essential ideas or theme
• Major events and dates
• Short analysis
• Connections to self, other literature, or society.
• A symbolic border
• Important words
• Original poems
• Illustrations of character, setting, important scenes
• Get techy with a character tweet or thematic hashtag

The options are endless! You’d be amazed at how creative students get and just how much they can squeeze on a single page.

Alternatively, you can provide students with templates. A straightforward template will help struggling students know exactly what kind of information or art to put where. Bye-bye writers block!

As for grading, there are so many existing rubrics for one-pagers online. All it takes is a simple Google search and print! Or, you can use them as inspiration as you create your own. Again, just be sure that you are not grading students on creativity, but instead, on things like their overall analysis and thought process.

View this post on Instagram A post shared by Samantha Ribera (@chompingatthelit)

The Giver One Pager Project

Show Them Off!

Consider hanging up your students’ one-pagers to offer a colorful POP to your walls! Besides, whether they admit it or not, students get all giddy when they see that their work is part of the classroom décor.

Imagine What Your Students Could Come Up With!

Showing examples of successful one-pagers (and ones that miss the mark) can help students understand your expectations for this assignment.

Now that you’ve read this post, you probably have an idea of how you can incorporate one-pagers into your classroom already, right? Well, this is where it gets even more exciting.

One-pagers are perfect for any grade and– get this– any subject . With a few adjustments, you can incorporate one-pagers across the board. A one-pager on ancient Rome? The Revolutionary War? Industrial Revolution? For life and earth sciences? I mean, how fun! So, be sure to share this idea with all your teacher friends!

8 thoughts on “Why One-Pagers Are Awesome!”

Love this idea, I think kids would benefit from learning this way as it is more fun.

Does this one pager assignment work with graphic novels? Has anyone tried it? What are things I would need to modify?

I have a product in my TpT store that works with any novel. While I have never used it with a graphic novel, there is no reason it shouldn’t work. As long as your novel contains literary elements, you should be good to go. -Sam

What about artworks, are there any examples of kids analyzing artworks or reporting on their knowledge of an artists life or a movement? Can imaging doing one.

Thanks so much for the visual examples and guidelines!

This looks awesome! Considering ways to modify for third graders. Any new ideas of ways to engage them in their reading and writing are greatly appreciated! Thanks for sharing!

Hi! Do you have a rubric for this project? I can’t figure out how it would be marked otherwise. Thank you!

Yes!!! My one pager projects include holistic rubrics.

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What is a one-pager? Examples, rules, template

Communication is key to being a great product manager, and one of the most common questions we get is, “What are you working on next?”

A one-pager is a great way to align the various departments in your business and ensure that your products have the support they need to be successful.

What is a one-pager?

A one-pager is a succinct and strategic document, typically restricted to a single page, designed to provide a comprehensive overview of a product, project, or idea to foster alignment and clarity among stakeholders.

Unlike lengthy traditional business documents, a one-pager distills the essence of the matter in a clear, concise manner, making it an essential tool for efficient communication and decision-making in fast-paced business environments.

Presenting key details, objectives, and the value proposition in a condensed format enables stakeholders from various departments to swiftly grasp the essence of the initiative and rally behind it.

How are one-pagers used in product management?

Put yourself in the shoes of a head of sales: a product manager comes up to you and says, “Oh, by the way, we’re launching this big new feature tomorrow. Just thought I’d let you know.”

Your first reaction would probably be to express frustration; only finding out about a new feature the day before release means that you’re now pressured to come up with all of the documentation and training for the team to support this new feature in one day. Have we got the right marketing materials? How do we sell this thing? What does it even do?

There are still so many unanswered questions that it’s unlikely this feature will get the support it needs to succeed. This is a surefire way to frustrate everyone involved in building your product.

As a product manager, there are many different departments that you have to interact with — engineering, sales, customer support, implementation, marketing, etc. — and you need a way to quickly get all of these disparate departments aligned on what you’re doing so they can support the product development process effectively.

A one-pager enables you to distribute a single, concise document that everyone can read and understand to know what’s being worked on. If anyone has a question about the new feature, they can just quickly and easily refer to this document to understand exactly what you’re delivering and why.

What a one-pager isn’t

To better understand what a one-pager is, it’s good to review what it isn’t.

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A one-pager is not a:

Project plan

Product requirements document (prd), business case.

Project plans are a relic of the old waterfall way of working — that is, having a specific project plan created by a project manager, with timelines and Gantt charts to show what specific deliverables will be completed and when. These tend to be very static documents and don’t mesh well with the modern way of product development.

Product requirements documents (PRDs) tend to follow a priority system, such as MoSCoW, detailing the specifics of both the feature and functionality. These can be many pages long and are generally used word-for-word as a guide for the engineering team to deliver a new solution.

PRDs are often fairly immutable. They are written upfront and then pushed into the delivery cycle. This is essentially a rebranded version of a project plan.

A business case generally is a larger, more formal document that outlines financial investment and returns for a product as well as target markets, competition, financial projections, and marketing strategies for a feature. Generally, this type of document is used to get buy-in from an executive team for a long-term project that’s delivered using waterfall.

All of these forms of documentation are outdated and don’t work well in conjunction with modern software development practices. They’re all too slow and cumbersome to be useful, and they tend to be extremely prescriptive with their descriptions. That’s where the idea of the one-pager comes in.

Popular one-pager models

There are a few different ways you can frame a one-pager. One traditional way is to create a succinct PRD, but as we discussed earlier, this type of documentation is outmoded. Even the mere mention of the word “requirements” can be enough to set a poor precedent for the business (think “customer requirements” for a contract deal).

So what are some alternative, more modern models we can turn to?

The Amazon press release

The shape up pitch document, the lean canvas.

According to Ian McAllister , a Director at Amazon , they use the idea of ‘working backwards’ and start with an internal press release announcing the product. This document gives a high-level view of what the new product will do and how it’s better than previous or alternative solutions. He also mentions that there should be no technical speak or specifications as this is a document that should be targeted at the customers who will use the product, and not just to engineers who might be building it.

Some of the benefits of the press release are that it’s easy to manipulate, understandable by a wide range of audiences, and forces the Product Manager to articulate the benefits and customer problems in a very narrow scope. The fact that this is designed to be a short document also means that it’s easily editable before any technical work gets completed, to make sure that the end result will actually deliver the right level of value to customers that the PM expects.

As with anything, there are also downsides to this approach, one of which is that the press release might corner the engineering team into trying to solve a problem that is technically extremely complex, I’ve seen this happen when someone comes up with a fantastic idea and everyone agrees that it would be a game-changer only to get to the engineering team and find out that you’d have to invent completely new technology to enable it – this could be either complex or even impossible depending on the situation.

The Shape Up methodology calls for using a pitch document  to present at the betting table for assessment. They describe the pitch as follows:

The purpose of the pitch is to present a good potential bet. It’s basically a presentation. The ingredients are all the things that we need to both capture the work done so far and present it in a form that will enable the people who schedule projects to make an informed bet.

Here is an example of what a pitch document looks like:

The key elements inside the pitch document are:

• Problem — The raw idea, a use case, or something we’ve seen that motivates us to work on this
• Appetite — How much time we want to spend and how that constrains the solution
• Solution — The core elements we came up with, presented in a form that’s easy for people to immediately understand
• Rabbit holes — Details about the solution worth calling out to avoid problems
• No-go — Anything specifically excluded from the concept: functionality or use cases we intentionally aren’t covering to fit the appetite or make the problem tractable

Again, there are positives and negatives to this type of one-pager. It is a clear and succinct document that can be shared among the team to gain alignment quickly. It also helps you consider the potential pitfalls of the project and set limits on what you’re going to work on (using the “no-go” section).

The negatives are that this type of document might not have enough of the business side of the proposition to convince other departments of the relevance of the problem to the overall business objectives.

A Lean Canvas is a single, visual document that outlines all the critical aspects you need to consider when moving from a potential idea to a mature business:

The Lean Canvas has become quite synonymous with one-pagers. It sounds great on paper (pun intended), but it’s showing its age a bit when compared to the slightly more modern alternatives listed above.

There is also the obvious fact that a lean canvas tends to be landscape on an A3 page, which is stretching the whole concept of a one-pager in general.

There are also some superfluous sections in the Lean Canvas that can be removed to make it more streamlined, specifically the “unfair advantage,” “early adopters,” “cost structure,” and “revenue streams” information. Those are more business-specific and don’t need to be part of a product development one-pager.

4 rules for creating one-pagers

From the examples above, there are many different ways to approach the one-pager, but it’s important to follow a few key rules:

• Keep it to one page! If you find yourself spilling onto page two, then you need to spend more time understanding the problem so you can articulate it more concisely
• What is the customer’s problem?
• How is this problem related to our business objectives?
• What are our solution options?
• How will we measure success?
• The one-pager is a living document. Always be looking to make it more effective.
• Share this document early and often within your business to make sure all departments get a chance to add their input, as well as to maintain strong alignment between all your teams

How to create a one-pager (3 steps)

So the question you’re probably asking is: ‘What’s the best one-pager for me?’

As with everything, it depends. Whichever model you decide to use as a template, it’s important to follow some simple rules when creating a one-pager for your business. It’s likely that the one-pager you developed for a business that you worked at previously can’t be used exactly the same way at the next business, which is where the idea of a living document comes into play.

Being able to use some core ideas and guiding principles means you can create a new one-pager that fits in wherever you end up working, no matter the structure. The steps below serve as a good starting point and template when creating your own one-pagers:

• Answer key questions
• Share early and often
• Create a living document

1. Answer key questions

• What is the customer problem we’re trying to solve?
• What’s the current solution (if any)?
• How does this relate to our business objectives (for the quarter/OKRs)?
• What are our solution ideas? (do we need links to tech docs)?
• How do we market this?

2. Share early and often

There’s no point in developing a streamlined one-pager that is still only siloed within the product management team. It’s important that as soon as there’s enough content in the document, it gets shared amongst all the different departments so that they can comment and add their feedback and knowledge before it gets to any prioritization meetings.

3. Create a living document

There’s nothing worse than putting something into practice with the idea that this is the final answer and never evolving it. This is the pitfall that companies have fallen into over the last 30 years with software development, so it’s important to not let that type of thinking seep into other areas of the business, such as when we document problems to be solved by our business.

One-pager template

Use the following template should help you get started building a one-pager:

• Write a concise description of the problem that the customer is facing here.
• Are customers using a workaround? Can you manually do this in the background for them? Are there any third party apps that they are using to get around this right now?
• Why is solving this problem right now important for our business? What objective are we looking to hit by solving this problem?
• Describe a basic solution idea, maybe a wireframe or fat marker sketch. If you need more detail you can link out to a technical document done by an engineer.
• What marketing materials will we need to launch this? E.g. FAQ, how-to, pricing, marketing site updates, updated sales decks, etc.
• What metrics will we use to measure whether or not we’ve successfully solved this problem for our customers?

You can access this one-pager template as a Google Doc here (to use the template, first select File > Make a copy from the main menu).

One-pager example

The following is an example of what a one-pager might look like for a new product feature:

• Many users struggle with organizing their saved content, leading to inefficiency and frustration.
• Users currently use third-party bookmarking tools or manual folder systems, which do not integrate well with our platform.
• By addressing this problem, we aim to increase user engagement on our platform by 20 percent and reduce the churn rate by 5 percent within the next quarter.
• Introduce a “Smart Organizer” feature that automatically categorizes saved content based on keywords, source, and user preferences. [Link to wireframe]
• Launch a teaser campaign on social media highlighting the benefits of “Smart Organizer”
• Host webinars to demonstrate the feature and gather initial feedback
• Update our FAQ section, create how-to guides, and integrate the feature’s details into our marketing materials and sales decks
• 25 percent increase in saved content within the first month
• 15 percent reduction in third-party bookmarking tool mentions in our feedback system
• 10 percent increase in user satisfaction regarding content organization

Key takeaways

For product managers, a one-pager is one of the most effective ways to achieve alignment between different areas of your business and rally teams around a singular customer problem that the business wants to solve. It is a modern form of internal communication that is much more concise and effective than old methods such as PRDs and project plans.

When coming up with your one-pager template, there are quite a few examples out there with different structures, from Amazon’s “press release” approach to the Shape Up “pitch document” method. But what’s more important than using a template is that the content works for your specific business situation.

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How to Create a One-Pager: A Guide for Our End-of-Semester Challenge

Tips, links and encouragement for expressing yourself creatively on the Times topic of your choice.

By Katherine Schulten

Now updated for 2023-24, with last year’s winners as mentor texts.

Are you participating in our one-pager challenge ? If so, you might already know you’re allowed to choose any article, opinion essay , video , graph , photo collection or podcast from The New York Times that was published this year, and that you can respond to it in almost any way you like. All you have to do is show us — via words and images — how you engaged with the ideas and information in the piece.

But where do you begin? Here are some steps you can take to find a meaningful piece, review it carefully and react to it authentically, and then figure out how to create an illustrated one-page response that expresses what you’d most like to say.

Here are the steps:

1. choose something from the new york times..

• 2. Make notes about your thoughts and reactions.
• 3. Decide what you want to say.
• 4. Check out some teen-created examples.
• 5. Design your one-pager.

If your family, school or local library has a subscription to The Times, whether print or digital, you might begin by exploring and saving the stories that jump out at you. Here is a guide we created in 2020, “ 21 Things Teenagers Can Do With a New York Times Subscription ,” that can offer ideas and introduce you to corners of nytimes.com that you might not know existed.

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What is a one pager assignment? Easy tips for newbs

by mindroar | Aug 14, 2023 | blog | 0 comments

Before we get started explaining one pager ideas, let’s take answer the first question you might have, what is a one pager assignment? (Just in case you are unfamiliar or need to be convinced that they’re a great teaching and learning tool).

What is a one pager assignment?

A one pager assignment is an assignment where all of the parts of the task are completed one page.

One pager projects can take many different forms. It might be something like a comic book strip ( click here for a free template ), or it could be a cause-effect chart. 

It could be a mind map. Or it could be a visual note taking worksheet that covers quotes and themes and characters.

The point of a one pager project is that the whole task can fit on one page. 

Does this mean that a one pager assignment is not rigorous? 

Short answer, no. A one pager project can be as rigorous as an essay or other extended piece of writing.

It might not take as long to complete as an essay or other extended piece of writing, but that doesn’t mean it’s not as rigorous.

The level of rigor on the one pager assignment will depend on how you structure the task. If you get students to do a mind map, that’s probably not going to be as rigorous as something that’s requiring students to pick out and analyze examples of characters, themes, or quotes etc.

So how you structure the one pager project will determine it’s rigor. This brings us to our second point.

Who can do a one pager assignment?

One pager projects are the type of task that many students will be able to attempt and that you will be able to easily differentiate according to ability.

That’s part of its appeal. Because it’s only one page, projects can be attempted by students with extremely high ability and students that are struggling.

One pager projects have the appeal that students know that they are only one page. That’s all they have to do, and they can add as much detail as they wish to try and achieve the grades they want.

When can you use a one pager assignment? 

One of the benefits of a one pager assignment is that you can use them at all different points in your unit of work. And you can use one pager projects across many different subjects.

You can use a one pager assignment at the start of a unit to try understand students’ prior learning. You can use it in the middle to figure out where you need to go back and reteach or where students might have not understood information. 

And you can use it at the end as a form of assessment.

Why would you use a one pager assignment? 

First of all, you should use a one pager project because it’s a way for students to engage in the content. And it’s an achievable way for students to demonstrate their learning that is not as reliant on written communication when compared to a task such as an essay.

Students can use illustrations; they can do collage. Students can collaborate with other students, or they can work individually. As long as they can explain the choices that they’ve made, students are able to succeed.

Why else should you use a one pager assignment? Too often in English and Humanities, we get stuck on the idea that students need to be writing for in order to be assessed. But that’s not really the case. 

Students must write in a one-pager assignment. That’s important because they need to be able to explain their ideas. But the advantage of a one pager project is that they can also explain their ideas visually. 

Another benefit is that the writing component of a one-pager assignment is shorter and feels more achievable for students who struggle with writing. Instead of being faced with a six-hundred-word essay, students write paragraphs. And they can use illustrations, diagrams, and other visual tools to communicate their learning.

Other reasons to use one pager assignments… 

Another benefit of one pager projects is that they are shorter tasks. This means that you can assign them more frequently and at different points in a unit of learning. 

Because they are shorter tasks, they are faster to mark. A six-page essay will take you much  longer to give meaningful feedback on than one pager. 

But both tasks can potentially accomplish the same learning goal – a one pager can enable a student to analyze a quote, discuss a character’s growth, and analyze a theme. But it would take them much less time to complete than a six-page essay.

The shorter length allows you to provide more frequent feedback, and we know that more frequent feedback on how to improve is one of the ways students learn. Plus, it is a fast way for you to gather evidence of student learning.

One pagers are also a way for you to help students manage their study time. As teachers, we often forget that students have work across many subjects, and often assessment is due at the same time because of reporting timelines. One pagers enable students to demonstrate their learning in a relatively quick way.

Plus, students are likely to attempt a one pager because it seems like an easier task than a six-page essay.

With one pager projects, students are able to produce or create assessment pieces that meet the learning goals. But those assessment pieces are within students’ ability, are creative works that students are proud of, and are tasks that students have control and ownership over. 

Finally, one pagers are great because they can be completed with paper or you can assign students to do them digitally on a program such as PowerPoint or Canva .

One pagers make differentiating the task easier

One pagers are a great way to cater for different learning abilities and an easy way to differentiate tasks for students of different abilities

In your classroom, you likely have students who are high achieving as well as students who struggle. In this same task, you will be able to create an assessment that caters to both groups.

You can differentiate for these different levels in a variety of ways, including  

• Assigning different texts for the one pager, with higher ability students using more difficult texts
• Creating different parameters for what different students need to include on their one pagers
• Providing different levels of scaffolding for the written components of the task
• Giving students different degrees of freedom of choice of task
• Providing different levels of scaffolding for the decorative components/design of the task
• Grading students on different criteria based on the learning level they’re at (for example, if students are on individual learning plans you are able to use the grade level that they’re at to mark them)

One pager ideas for different subject areas

You might have seen a one pager assignment in English where students need to 

• Analyze a quote
• Discuss how a character grows over the novel
• Analyze a theme
• Include some illustration or decorative element

But how does that translate to different subject areas or text types? What is a one pager assignment in Math and what does a one pager look like in Social Science? Some one pager ideas for different subject areas include

English and humanities

• English: Choose a scene from a text that you have read and create a one-pager about a scene from a non-narrator character point of view. This is a great way to fill gaps and silences in a text.
• History: Show the causes and/or effects of a major historical event including analysis of a primary and secondary source
• Geography: Show the causes and/or effects of a natural disaster on a group of people
• English: Compare two poems on the same theme and describe similarities and differences in structure, technique, and message. 
• History: Show the changes and continuities of a specific civilization over time including analysis of primary and secondary sources
• Geography: show the evolution of a place over time and the causes and effects of those changes
• Legal studies: show the progress of a legal case from the original law, the case law that applies to it, and the outcomes of cases that changed the interpretation of the original law
• Art: discuss an artist and the evolution of their style
• Film and TV: explain the techniques a director uses to get across a specific message in a text
• English: create a blackout poem from a text and then explain what they’re trying to achieve with that blackout poem. What is the message of the poem? How does it relate to the original text? How does it create a new text? 
• Science: show the hypothesis and expected outcomes of an experiment and explain which outcome occurred and possible reasons why
• Math: show what the Fibonacci sequence is and why it’s important by discussing how it appears in different locations (for example, in nature, architecture, construction, or art)
• Biology: classify different plant types and show similarities and differences between different species of the same genus
• Chemistry: classify the different chemicals in everyday products (such as shampoo) and explain how those chemicals function within the product
• Physics: show how lenses in glasses work or how pressure and gravity in household plumbing keep water flowing in the intended direction

As you can see from these one pager ideas for different subjects, there are many ways to use one pagers in many different subjects. 

It’s this flexibility which also makes it a fantastic, useful teaching tool and assessment task. 

How can you structure a one pager project?

So, you’re convinced. You want to assign a one pager assignment. What do you do now?

The first step is to work out where in the unit of work you want to assign it and whether it will be formative or summative. 

If you want to use it as a formative assessment, a one pager idea that is useful for gauging learning is to get students to complete one at the start of the unit and one at the end of the unit. You could also do one mid-way through to see progress or areas of misunderstanding.

In this way, you are achieving a few goals. Firstly, you are gauging prior learning at the start of the unit. This allows you to work out what students know already and avoid spending too much time reviewing that information. 

Secondly, this approach allows you to see student learning over time. And it gives you evidence to use in case students don’t complete summative assessment or don’t do as well as you think they should have. 

Further, it is a way to avoid the dreaded AI-generated essay, because if you do it before students begin their summative assessment it can work as a forced note-taking before an extended written task.

How do you grade a one pager assignment?

Luckily, because one pager projects and one pager ideas are so flexible, grading can be quite flexible too. You’ll just need to make sure that your one pager directions enable students to complete the task and answer whichever criteria you are assessing them on.

Questions you may like to ask when designing your one pager rubric include:

• Are you going to grade the creative, decorative, or design elements? If so, how much will it be worth? This will depend on the subject area, as in some subjects such as art and design, this aspect would carry a heavier weight than a subject such as science.
• Does the design, creative, or decorative part have to be made from a specific material or media? Can it be hand drawn, or can students use collages, photos, or digital media?
• How will the one pager rubric reflect the learning area? Which learning outcomes or criteria will you assess?
• How will the task need to be designed so that students can address those criteria? 
• Will students be graded on content?
• Will students be graded on written expression?
• Are spelling, punctuation, and grammar important to assess in this task?
• Are you grading paragraph structure?
• Do students need to include evidence such as quotes, data, statistics, examples, or paraphrasing?
• Which information are you looking for students to recall, synthesize, and/or evaluate?
• How will you differentiate? Will differentiation affect the grading rubric?

These questions are important because they will help you set the parameters of the task. It’s probably best to have the criteria for the one pager worked out before you design the task so that you can ensure your instructions lead students to complete the task as you intended it.

How can you assign a one pager?

An easy way to assign a one pager assignment is to give students

• A blank piece of paper (if your task will be formative, or at the start of the unit, this may be enough guidance for the task and it may be more like an illustrated ‘brain dump’ than a structured response)
• A blank comic strip template
• A visual note-taking template
• Doodle notes templates
• A template you have designed specifically for this task

There are many options of blank one pager templates online. So you might find a version that works for what you are wanting students to do.

The advantage of using templates is that they give students a structure to start with. And it’s also a way to scaffold more heavily for students who need it because you can explicitly label parts the they need to do, or you can pre-fill quotes or themes into the task.

Once you have your one pager rubric and have chosen the template you wish to use (if you want to use one), you then need to write the task instructions.

It would also be a good idea to give students a one pager project plan or one pager directions so that they know the steps that they need to do to complete the one pager assignment.

The possibilities are endless…

With one pager projects, students can do one pager novel projects or one pagers on scientific experiments. Because it’s such a versatile assessment tool and learning tool, one pager assignments deserve a place in your classroom.

Have awesome one pager examples for ELA or history? Or a great one pager project example in a different subject area? 

Send us pictures of examples for one pagers for novels or poems, or social studies one pagers. Anything your students have created that is amazing, we want to see it.

We hope we’ve answered your main questions about one pager projects. Have any more questions about what is a one pager assignment or how to use them in your classroom? Get in touch on Facebook or Instagram .

Other blog posts you might be interested in…

• 5 fun ways to use blank comic strip templates in your class
• Emergency lesson plans: 6 fast, easy ideas when you have no lesson plan

How to Write a One-Pager: A Handy Guide

Table of contents

Meredith Sell

What’s harder than writing long? Writing short. And if you’re trying to write a one-pager, you know this from experience.

It’s not easy to quickly sum up a company or its offerings in a digestible way for readers who’ve never heard of the company before. It’s not easy to take overwritten corporate language and trim it into accessible, punchy copy that catches attention and clearly communicates its point.

It’s not easy, but someone has to do it. And that someone is you.

So where do you even start with writing a one-pager? Do you envision its design and craft the content with that in mind? Do you write long and, over multiple iterations, trim it down shorter and shorter, until it fits on a standard sheet of letterhead? Is there anything special about one-pagers that you should know before you get started?

If you’re asking a version of any of these questions, you’ve landed on the right blog. Here, we cover the different elements that go into a one-pager, how to approach the writing process, and lessons you can take from real one-pagers out in the wild.

To begin, let’s make sure we’re on, well, the same page.

What Is a One-Pager?

One-pagers. One-sheets. Fliers. Handouts. Any of these terms might be used to refer to a single-page printout that is used by a company for any number of purposes.

In business, one-pagers are often used as sales and marketing tools, but they can also be used internally to inform staff of product updates, new offerings, recent report findings, or new procedures.

Sales and marketing one-pagers are typically written to quickly introduce prospects to a company, product, or service. Salespeople or marketers may distribute them at conferences or digitally as PDFs.

A one-pager’s audience is based on the one-pager’s goal:

• Is the one-pager aiming to secure investors for a new startup? Those investors are the target audience.
• Is the one-pager part of a campaign to increase sales of a particular product? The prospective customer is the audience.
• Is the one-pager supposed to give staff a well-rounded understanding of a new offering? You’ll be writing to those staff , whether salespeople, marketers, or other roles.
• Does the one-pager provide an update on profit-and-loss, new product development, or some type of internal report to higher ups? Those executives or managers are the target audience.

The myriad purposes of a one-pager mean they can be written in a variety of ways, but they always have one thing in common: they don’t take up more than a single page. That single page may be printed on front and back, but there’s only one sheet, not staples, no folds. This makes one-pagers a cost-effective, easy-to-transport piece of marketing collateral — perfect for your traveling sales team.

Are there one-pagers outside of the business world?

Yes. Educators may assign students to write up “one-pagers” — single-page reports on a book or subject — as a homework assignment. In certain industries like screenwriting, individuals create one-pagers to introduce themselves and their work. In both of these cases, the written product is contained on a single sheet of paper, but these types of one-pagers are distinct from what’s used in business.

This article is about one-pagers for business.

The Writing Process: From 60 to One.

Don’t let the length deceive you. Writing a single (designed) page of snappy, to-the-point copy isn’t as easy as firing up Google Docs and pouring your heart into 500 words (if that’s even easy). 

Every well-crafted one-pager starts with more information than can possibly fit on a single page. It’s up to the writer to prioritize that information, eliminate what the audience doesn’t need, and shape the rest into coherent, digestible bites.

This multi-step process will help you pen a one-pager out of a ream — or maybe just 60 pages — of notes.

1. Define the purpose/goal.

You’ve been tasked with writing this particular one-pager for a reason, so take the time to clarify and understand that reason. 

• Will the one-pager be used as training material for new staff? 
• Does it school existing staff on a new product — or new features that have been added to an existing product?
• Will the piece summarize internal research or report findings for mid-level managers to help them better support their team?
• Is it summing up management changes and their effect on productivity for C-suite executives?
• Does it highlight a brand-new service for new or existing customers?
• Will it be in a booth at an upcoming industry conference, where potential partners or customers will be in attendance?

Speak with the person who decided a one-pager was needed and ask questions to clarify what they want to use the one-pager for. What purpose do they see it serving? What step do they want their audience to take after reading the one-pager?

Once you have a clear idea of the one-pager’s goal, you’re ready for step 2.

2. Define the audience.

As discussed earlier, the audience is directly related to the one-pager’s goal. If you understand the goal, you should know — at least broadly — who the audience is.

But knowing the basic audience identity isn’t quite enough. You also need to know:

• How familiar the audience is with the one-pager’s subject matter
• If they have an existing relationship with the company/product/service/etc.
• Why they might be interested in the company/product/service/etc.
• What they need to know about the subject matter in order to take the next step
• What their pain points or concerns are that the company/product/service addresses

Let’s say you’re writing a one-pager about a new attachment for a KitchenAid mixer. You’d want to consider these specific questions:

• Does my audience already own a KitchenAid mixer? Or is this contraption a way to sell them on the mixer as well?
• What is the baking/mixing problem that this new attachment solves? What sort of things does the audience make that brings them up against this problem?
• Are these advanced bakers who use a mixer in an industrial kitchen? Or are these hobby bakers who mainly bake for their friends and family at home?

All of these questions will help you better understand your audience, and ultimately write to them in a compelling way.

3. Gather information.

You’ve already gathered a bit of information about the one-pager and its audience. Now you need to gather information about the one-pager’s subject matter.

Your information-gathering process should be guided by what you know about the one-pager’s purpose and audience, but it’s better to cast a wide net and gather as much information as possible than to be too narrow in your research.

Here are a few lists to guide you:

Company One-Pager

Introduces investors to the company, its mission, the problems it seeks to solve, and its products and services from a bird’s-eye view.

• Any existing marketing collateral for the company
• About page copy from the website (and any notes from when that copy was being crafted)
• Interviews with executives/founders about why they started the company, what they’re seeking to accomplish
• Relevant facts and statistics about the company’s industry, the gaps it intends to fill
• Existing mission/value statements
• Product/services pages from the website (and any notes)

Product/Services One-Pager

For external sales and marketing use, introduces prospective customers to the product/services.

• Any existing marketing collateral for the product/services
• Information on competitor product/services to help identify differentiators
• Relevant facts and statistics about the industry, gaps filled by product/services
• Customer pain points and how the product/services address them

Report Fact Sheet

Summarizes major findings of internal reports for higher-ups.

• Full report
• Documentation on why the report was conducted, why it was needed
• Interviews with report researchers and analysts for further insight on major findings

Pro Tip: Once you’ve gathered all of these materials, upload them into Wordtune . The tool will summarize your materials and help you pick out important facts and content.

Get Wordtune for free > Get Wordtune for free >

Gather as many existing materials as possible to inform your one-pager. Then supplement those with live interviews to provide more context, address any gaps, answer your lingering questions, and make sure you’ve properly understood the other materials.

Chances are, your one-pager is a short version of something that already exists, so make sure  you closely read whatever that is — whether it’s a website, single webpage, lengthy report, or something else.

4. Boil it down.

Now that you’re positively overloaded with information, it’s time to start cutting things out and summarizing what’s important. Whether you have 5 pages of notes or 10 or 60, you need to finish with a single page — max 1.5 pages — of concise copy. 

What does the audience need to know? What are the most important and most compelling pieces of information based on your audience’s interests and needs?

Use your understanding of your audience and the one-pager’s goal to cut out the information you don’t need. Then, make a list of the information you absolutely do need.  

Start playing with how you can convey that information in concise, direct ways. Maybe some facts can be grouped together or described with a single statement. Others may need to stand on their own.

Pro Tip: Once you’ve written out some of the facts and narrative of your one-pager, plug the content into the Wordtune Editor and use the rewrite or tighten functions to cut the fluff.

5. Determine the structure.

There’s a lot of room for variation and creativity in one-pagers, but your structure should be determined — first and foremost — by your audience’s needs and your one-pager’s goal. 

You’ll want foundational information to be prominently displayed, with supportive facts and fleshed out narrative falling below in the design hierarchy.

Go through your list of needed information and arrange it according to importance. Use that list to sketch an outline. You can start thinking about design at this step as well.

Here’s a working outline for example:

Company Name

[basic description of company, highlighting the needs it’s meeting locally] 

• Bullet points: Year-over-year growth in geographic reach, profitability, and overall customer base
• Quote from positive review
• Graphic illustrating number of repeat customers
• Statement about how we show up for our customers
• Call to action
• Website & contact info

6. Go beyond sentences.

The best one-pagers utilize design and copywriting in tandem to make an engaging, interesting piece. Instead of being filled with text from top to bottom, you’ll want your one-pager to have a mix of narrative and short-form copy.

Here are a few different types of content you can play with:

• Bullet points
• Mini infographics
• Pull quotes
• Headings/subheadings
• FAQs/Q&A
• Annotated illustrations (especially helpful for product one-pagers)

As you sort through your info list, brainstorm the best ways to convey each piece of information. Could multiple facts be combined into a single statement or claim? Could some be represented through a designed infographic section? What approach will make the most sense to your audience while also engaging their attention?

Pro Tip: Wordtune Editor can help you find alternate phrasings to unnecessarily long copy. Just highlight the text you want to refine and click on the “shorten” arrows.

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One Page of WHAT? 8 Creative Ways to use One-Pagers

• October 15, 2018

Have you been wondering, what the heck is a one-pager? Are you ready to discover the OODLES of ways you can use it in your classes?

I first heard about one-pagers last year.  Students simply show what they’ve learned on a single piece of paper, using words and images. I was already loving sketch notes and artistic interdisciplinary activities.

Then I googled “one-pagers” and it was love at first sight. I mean really, how awesome are the final products we see posted around social media these days? (Psst, by the way, let’s hang out on Instagram! )

But I was still wondering the same thing I bet you’re wondering: how do you get students there? What about students who hate art? Who think colored pencils are a waste of time? What did the other kids’ projects look like, the ones that didn’t make the internet photos?

That’s when I thought of using templates. I needed some kind of structure to help students succeed with one-pagers, no matter what kind of art skills they had. Specific directions that would help them even if they had never heard of “shading.”

Because in the end, a one-pager is a chance to think deeply about something, and show your depth of thought. That’s all. You don’t have to be Picasso to show, on a piece of paper, that you understood the text.

With the addition of templates, one-pagers become an amaaaaaazing creative classroom strategy.

They’ve got it all. They help students think critically and creatively. They give YOU a quick assessment option, and give students a colorful, memorable result.

What’s more, there are just soooo many ways you can use one-pagers to help your students connect to your class materials.

This post will take you on a tour of options for how to use templated one-pagers. You’ll find links to the templates that I have designed for each type of one-pager assignment, or you can use the ideas to create assignments of your own.

One Pagers for Novels

One-pagers for novels ask students to show the most important parts of what they’ve read. You can ask them to include just about anything, but I like to focus in on character development, themes, author’s style, key quotations, and connections between the text and our modern world.

You can use these as an assessment for literature circles, independent reading, or whole class novels.

Want the templates? Let me send you this free set of four templates with complete directions (AND rubric) when you sign up below to receive my Friday e-mails chock full of creative teaching ideas and inspiration.

One-Pagers for Identity/Autobiography Units

This templated one-pager asks students to represent their life history and personal qualities. It’s a great way to help them reflect on their identities when doing a unit on identity in literature or getting ready to write autobiographies. You can find my handouts here .

One-Pagers for Films

There are so many reasons why watching a video might be useful in class, but it’s nice to have some way to keep students focused as they watch.

Whether you’re building up to video analysis, using it to introduce new themes, or letting students compare it to what they’ve read, using a one-pager template to keep them paying attention helps!

 You can write the prompts for each section of the template specifically to relate to what you want them to take away from it, or you keep them on track with my One-Pager for Any Film Activity.   

One-Pagers for Podcasts

Podcasts are all the rage these days.

There are a lot of great ones to listen to in class, to go with the themes of a unit, to practice analysis, or to jumpstart discussions.

But there’s always the question, what the heck should everyone be doing while they listen? Staring off into space and doodling aren’t great options.

Podcast one-pagers present an easy solution. Students sketchnote their most important takeaways as they listen.  Again, you can create podcast-specific prompts, asking students to capture key quotations, themes and ideas from your episode, or guide students using this general template .

Vocabulary Sketchnotes

Teaching vocabulary isn’t easy.

It’s hard to come up with a lot of fresh and creative ways to help students memorize words.

One of my favorite ways is to have students respond to funny videos with writing prompts that ask them to include vocabulary words. Another of my favorites is to use vocabulary one-pagers.

Especially if you’ve already introduced them to one-pagers with one of the other types of templates, they will have a clear idea of how to combine doodles, images, and words to demonstrate the meaning of their vocabulary. Create your own templates or find mine here.

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I wanted to let you know that I used your one-pagers in my observation lesson for English 10, and I scored highly effective! Yay! They even sent someone from the central office to observe me. Thank you for all your inspiration – you're the best! 🙂

The one pager ideas look great! I have been interested in using doodle notes. This is the best of doodling and illustrating important concepts. Thanks! Jo Rose

Thank you for the one pager templates! I use these with my nursing students to help them take notes to remember important information, vocabulary, etc. especially when they are assigned 6-8 chapters of 100 or more pages at a time. Thank you again!

Thank you! I am going to try them with my new assignment in grade 9 English and History. I am confident they will make it way more engaging.

I was so excited to listen to your interview on Cult of Pedagogy- I've been doing One-pagers (not knowing it) with my fifth graders during our weekly podcast lessons. We've been using a Visible Thinking Routine called "Reflect, Connect, Respond," but it's pretty much the same concept. It's amazing what they can do and how much more they process while creating these! I'm excited to use some of your templates as inspiration for them. Thank you so much!

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How to Use One Pagers to Assess Student Understanding in Secondary ELA

August 11, 2021 by Samantha H.

The One Pager Project is a creative and engaging way to assess student understanding on a variety of topics. This blog will explain exactly what a One Pager is, how to use one, provide you with plenty of One Pager examples, and even give you the opportunity to grab a free One Pager template. While you may think this looks like a simple project at first, you’ll be surprised to find that the One Pager combines both artistry and analysis which can really help your students think creatively and deeply about a text. Let me show you how a One Pager can transform the way you think about assessing your students.

What is a One Pager Project?

The concept of the One Pager is simple. It’s a single-page response to a reading that connects the ideas in the text to the student’s thoughts creatively.  The goal is for students to show they understand the big ideas, themes, or connections of a text. Students can reflect thoughtfully on a piece of text and demonstrate understanding all on a blank 8 ½ x 11 sheet of paper. These can be used for whole class novels, choice reading, short stories, etc. See below for a few examples!

Variations of the One Pager Project

One of the greatest aspects about the One Pager is just how diverse the assignment can be. Teachers can provide as many guidelines as makes sense for their students’ needs and abilities. If you’re looking for something specific (like character comparison), it is easy to include that in your project instructions. If you’re looking for something more student-led, create a list of possibilities they can choose to include. Read below for some of my suggestions.

These are the requirements I usually make non-negotiable:

• Title & Author
• Images that connect to the text

After my required items, I start to choose things that would make the One Pager more unique to the text. Is there something specific you want to assess your students on? Include it!

Here are a few requirements I’ve used to create variety in my One Pagers:

• A collection of songs that reflect a character, theme, etc.
• Favorite character, event, etc.
• A border that symbolizes something from the text

How to Use a One Pager

The One Pager can be used to assess knowledge of a novel or short story, be used in literature circles or independent reading assignments. You can even adapt it for poetry, films, articles, TED talks, plays, or ice breakers during the first week of school. The possibilities truly are endless.

One of the best parts of a One Pager is the fact that no two are alike, so it makes it very hard for students to duplicate work. Pro Tip: If you are teaching virtually and you want to make sure your students’ work is truly theirs, have them take a photo of themselves with their completed One Pager as part of the turn in requirements.

What if my students aren’t “artsy”?

Maybe the biggest setback to this assignment is the anticipation of students worrying about the artistic quality of this assignment. While your more artistic students might excitedly crank out Pinterest-worthy projects, what about those who shy away from having to combine their knowledge with visual elements? 

An easy tweak is to provide a template for students to use if they aren’t sure how to design their One Pager to include all of your requirements. You can subscribe above to grab my free template or create your own using programs like Canva or PowerPoint. Having a bit of constraint can actually be liberating for students who might get overwhelmed looking at all that blank space. In addition, try having a variety of examples available for students to glean inspiration from. It may make the “blankness” feel a little less intimidating. Students who want more creative freedom can simply turn the page over and use the blank side.

Are you looking to use a One Pager in your class, but feel overwhelmed with the possibilities? Click here to get my done-for-you One Pager resource that includes print-and-go and editable instructions. Want both a printable and digital version of this resource? Grab my bundle and save 20% on both. 

Have you used One Pagers yet in your classroom? I’d love to hear how you’ve adapted the assignment and add to my own list of ways to implement it in the classroom. Sound off in the comments below or follow me on Instagram or Facebook to join in on the discussion.

Happy teaching!

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Night One Pager: Assigning a One-Pager Project as a Culminating Project

I recently assigned a one pager final project to my sophomores for their culminating Night project. I wanted to combine as many rigorous ELA content ideas as possible, while also designing a fun project for students that provided them with a bit of choice. This Night one pager project was the perfect way to finish the memoir!

To make this one pager project rigorous, I required my students to include multiple MLA-cited quotations with a literary analysis explanation. These are skills my students have learned and practiced all year long, so it was a way for me to assess that skill. I also wanted to give my students an opportunity to express their creativity, and it came through. In considering all of these elements, the one pager was the perfect culminating activity for Night!

What is a One Pager?

A one pager is a classroom assignment, activity, or assessment where students place all of their work on one page. With a one pager, students combine visual and text elements to demonstrate a thematic and symbolic meaning of a text. A one pager can include quotes from a text, quote analysis, critical thinking questions and answers, and visual representations of a setting, symbol, or character.

Furthermore, the one pager is also extremely versatile, and teachers can tailor it to fit their needs. You can read more about the one pager, sketch notes, and mind maps in this blog about coloring in the secondary ELA classroom .

Assigning a One Pager Project as a Culminating Activity for Night

For the actual assignment, I created a one-pager choice board that is similar that requires students to connect four elements. Every student had to complete the quotes, questions, and images element of the project. From there, students had their choice of four different items they could include: a connection to a song, a timeline, a setting, or a figurative language option. By providing students with a choice, they feel like they have more say with their work.

I reviewed the assignment with my students, explained my expectations, passed out the handout (which was printed double-sided with the instructions on the front and the brainstorming organizer and checklist on the back), and showed my students some examples. Keep reading the post. You can sign-up for my emails to receive a free Google Docs copy of this assignment which includes the assignment, checklist, planning sheet, and a rubric.  You can receive a copy of the One Pager for FREE by visiting my Member Page !

On the day projects were due, I provided my students with an opportunity to present their one-page to class. I did this as an extra-credit option. For each student who volunteered to present their project, I gave them an extra 5 points on their project).

The Night One-Pager was an enjoyable project for my students, and it was the perfect final project to assign at the end of the school year.

Teaching Night in the High School Classroom

When I teach Night to my sophomores, I use this Night Teaching Unit that includes a 5-week pacing guide.

This Night Activities Bundle includes pre-reading, during reading, and post-reading activities to use when teaching Night. This Night Teaching Unit Begin includes teaching resources and activities for you to complete with your students before, during, and after you read Night.

⭐️⭐️⭐️⭐️⭐️ Extremely Satisfied

“ This was such a great resource to add structure to my Night unit! My students found the chapter by chapter study questions to be really helpful, and I loved how easy it was to use the chapter quizzes. Would HIGHLY reccomend.”

“ When I had to teach this novel last minute and hadn’t even read the book before, this resource saved my sanity! I love resources from The Daring English Teacher, so I knew this would get me through and ensure my students were successful, even if I wasn’t 100% confident with the text.”

This post contains an affiliate link. 

14 Comments

I have submitted my email in order to get the free google doc link but I have not received it yet. How long should I wait? Thank you.

It should be automatic once you confirm your email! You might need to check your spam folder.

Thanks for sharing!

I submitted my email several times to receive this, but it just redirects me to the ConverterKit website and nothing is sent to me. I have checked my spam, spelling of my email, etc. and waited 24 hours but I still have nothing. I made a ConverterKit account, too, thinking that that might have been the missing piece, but no. What am I doing wrong?

Hello! I just manually added you. You should receive an email with a passcode to access the file.

I have submitted my information repeatedy and went through the process on converterkit and still nothing. Is there something different I should be doing?

Hi. Sorry. I don’t know what the issue is. I updated the blog post with a new link though. That should help!

I requested access to this resource, and the email was never sent or received. I just wanted to make sure you were aware tha your email request link is broken still. 🙂

Hello. I just checked and it appears as if you are not signed up with the email address you inputted. If you visit the website and sign up, you’ll have access to the site.

Please send me your one pager info

Hello. I updated the post to include a new link so you can access the Night one pager!

Hello! I am having trouble accessing the link as well. It is just redirecting me to the ConverterKit website as well.

Hello. Please visit my member page or the original post to find the link.

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The Ultimate List of One Pager Templates Every Business Needs

Written by: Raja Mandal

One pagers are  a powerful tool for presenting essential information in a concise and visually appealing format. You can use them to communicate summaries of products, services, or projects, making them effective tools for marketing and communication purposes.

However, finding a high-quality one-pager template that meets your business needs can be daunting. Although some one-pager templates are available online, most have average designs and limited customization options.

How do you find the right template or design that suits your specific needs and goals?

Don't worry; we’ve got your back.

We've done extensive research and assembled a collection of one-pager templates to captivate your audience and make a lasting impression.

Whether it's marketing, sales, project management or human resources, this article contains all the necessary one-page templates to run your business.

Let's start!

Table of Contents

What is a one pager, benefits of using one pagers, types of one pagers you can use.

• A one pager is a single-page document that captures the key points of a project, idea, product or service.
• It is designed to be concise and visually appealing, with all relevant information presented in a clear and organized manner.
• One Pager allows for precise and impactful communication, enhances visual appeal, saves time and serves different purposes.
• Visme's one pager templates are the best way to present information concisely and effectively. From marketing and sales to project management to human resources, you'll get all the templates you need to run your business efficiently.
• Sign-up for Visme teams to find tools and templates for the specific needs of different teams across your organization.

A One Pager is a concise, single-page document designed to capture attention and convey essential information effectively. It's a powerful tool for businesses, condensing key details onto a single page to provide a comprehensive overview of a product, service or project.

The simple layout and attractive design of a one pager help the audience understand the main message quickly and easily.

In the business world, one-pagers are available in different formats to meet various needs. They can be brochures, project timelines, press releases, event flyers or even resumes. The versatility of a one pager enables businesses to provide comprehensive overviews, engage attention and adapt to different formats to achieve their communication goals.

Here's an example of a one pager.

Utilizing a One Pager offers numerous advantages for businesses and individuals alike. Let's explore some of these benefits:

1. Effective Communication: By condensing information onto a single page, One Pager allows for precise and impactful communication. They help you convey your message concisely, ensuring that key points are delivered in a focused and easily digestible manner.

2. Visual Appeal: One pagers often incorporate visually engaging elements like charts, graphics and images. These visual components enhance the overall presentation, making it more compelling and memorable for the audience.

3. Time Efficiency: With one pagers, you can save time by avoiding lengthy reports or presentations. The format lets you present the most important information efficiently, making it ideal for busy professionals who must communicate quickly and effectively.

4. Versatility: You can use one pagers across various industries and sectors, serving different purposes such as product promotion, idea pitching, project updates and business overviews. Their flexibility allows you to adapt them to your specific needs and objectives.

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In this section, we will explore the various types of one pager templates you can use to convey different aspects of your business effectively.

Whether you need to showcase a product, outline a project plan, present financial data, or post a job advertisement, there is a specific type of one-pager tailored to meet your unique needs.

Jump to this section:

General One Pager Templates

Startup one page templates, business plan one pager template, marketing one pager templates, case study one pager templates, human resource one pager templates, designer one pager templates, sales one pager templates, project management one pager templates, financial one pager templates, training & development one pagers, non profit one pager templates.

If you need to create a professional document quickly, such as a one pager, you can use Visme's AI document generator . It is a powerful tool that simplifies your work, allowing you to create high-quality, impressive documents without spending too much time or effort.

Generate a first-draft document from a text prompt, select a style and the tool will generate text, images, icons and everything else.

Let's begin with the general one-pager templates. You can use them for various purposes and present information concisely and distraction-free.

Retail Business Plan One Pager Template

Showcase your retail business plan in a concise and visually appealing format using this business plan one pager template. It provides a structured layout to outline key elements of a business plan, including business description, consumer persona, marketing channels, sales funnel and more.

You can use this business one pager template to communicate your unique value proposition, market opportunities and growth strategies to potential investors, partners or stakeholders.

Customize the sections to align with your business goals, market analysis and financial projections.

Finding everything you need in Visme has never been easier with our Shortcut feature . By simply typing the forward slash ("/"), a convenient pop-up appears with a search bar, giving you instant access to everything within Visme.

From animations and text boxes to design elements and data visualizations , find what you need without wasting time searching through menus or options.

Tech Company One Pager Proposal

Present your tech company's expertise and solutions with our Tech Company One Pager Proposal. Showcase your cutting-edge technologies, services and success stories in a concise and visually appealing format. Tailor the sections to highlight your competitive advantage, industry experience and contact information. Add hotspots to expand key  sections details or direct readers to essential links, like product pages or a contact us page .

With a professional and persuasive approach, this template enables you to make a compelling case for partnerships or project collaborations, positioning your tech company as a leader in the industry.

IT Service One Pager Template

This IT service one pager template is designed to give the audience a quick understanding of your service, how it works and how it can benefit them. This tool can serve as a marketing tool to attract potential customers or improve communication with your existing customer base.

Or, you can use it to help your new hires or clients quickly get up to speed with your services.

With its modern and minimalistic design, there's plenty of room for you to display your services, client testimonials and pricing details all on one page.

SMART Goals Worksheet

Setting and achieving goals is the secret to success for any business and individual.

But how do you ensure your goals will help you achieve your vision and mission?

The answer is by setting Specific, Measurable, Actionable, Realistic and Time-bound (SMART) goals. Use this SMART goals worksheet template to set goals, gain clarity and stay on track. It includes customizable sections for setting SMART problems and answers and a problem-solving cheat sheet.

Development Process One Pager Proposal

Present your development process in a concise and visually appealing manner using our development process one pager proposal template. Customize the sections to outline the key phases, milestones, and deliverables of your development project. Present a clear and concise overview that stakeholders can easily understand.

Streamline communication and ensure alignment in the development process with this informative and visually appealing one-pager template.

A startup one-pager template summarizes a business's value proposition, market potential, and competitive advantage in a single, captivating document. Here are a few startup one page templates you can use.

Tech Company Startup One Pager Template

Give a splash of color to your startup's presentation with this tech company startup one pager template.

This one pager inspiration template makes your statistics come to life by providing multiple ways to depict your data through engaging visualizations like vertical bar graphs, pie charts and tables.

With a clean and exciting layout, this template allows you to share critical information, such as profiles of lead investors and your marketing and sales strategy. It's a simple yet effective tool to help your startup stand out and attract potential investors.

App Startup One Pager Template

Brighten up your business idea with this app startup one pager template. It features specific icons to highlight important details like the type of funding, the stage of funding, and the total amount raised. A well-structured section is also available to outline your target market description.

With a visually engaging donut chart, providing a financial overview becomes an easy task. This template ensures your startup’s information is easily understood.

Here’s a comprehensive article about creating a startup one pager to secure funding for your startup.

With a business plan one pager, you can quickly and clearly communicate the company's business plan to potential investors, partners or stakeholders. Here are templates to get you started.

Sales Business Plan One Pager Template

This bold, black and neon color template makes your sales business plan stand out. It smartly uses boxed sections to highlight your executive summary and the products and services you offer. The one pager layout's straightforward design makes it easy for readers to quickly understand your business' key aspects .

An allocated area for your target market is also present, allowing you to define your potential customers precisely.

Marketing Business Plan One Pager Template

This marketing business plan one pager template combines style with function, ensuring a high-impact, visually pleasing presentation of your marketing business plan.

Innovative radial gauges offer a refreshing way to present market analysis, while traditional bar graphs illustrate the company's size and niche. Plus, a clear pie chart provides a geographical distribution, giving a holistic overview of your location strategy.

Unlock the power of effective marketing communication with our marketing one pager templates . Present your products, services, or campaigns in a concise and visually captivating format, leaving a lasting impression on your target audience.

Creative Brief

A creative brief is a one page document that outlines the goals, strategies, challenges, outcomes and other crucial details for various projects. It can be used for marketing, branding, design and various other projects.

Whether you want to pitch a new product or service, design an advertisement or create a website, creative brief one pager templates will help you clearly define your objectives and provide the right information for your team.

Use the template below to make a creative brief for your video production business or customize it to suit your varied needs.

Customer Journey Map

As a marketer or business owner, you want to know as much as possible about your customers so that you can identify their needs and provide solutions. A customer journey map helps you do just that by enabling you to visualize how people interact with your brand or business over time. It is an excellent tool for gaining insights into your target audience and helping them solve their problems.

Use the template below to create an easy-to-understand customer journey map that can help boost sales and improve customer service.

Marketing infographic

If you are looking for a quick and easy way to market your products and services, a marketing infographic is the best tool to do that. A marketing infographic is a great one pager example that can explain any concept in an easy-to-understand way for your target audience.

The versatility of an infographic lets you reach your target audience on any platform, from social media and emails to company websites and print media.

Choose a suitable marketing infographic template from the Visme library and customize it using our free online infographic maker .

What’s an email marketing campaign without a professionally designed newsletter? Newsletters are one of the most effective ways to communicate with your audience, build your brand's credibility and establish yourself as an expert in your industry.

Also, it is the best way to keep your customers informed about new products, services and promotions.

You can create a professional-looking newsletter by choosing one of our templates, adding your content and customizing it to match your brand identity. Visme’s one pager templates for newsletters include various designs and layouts you can customize for any industry, company or organization.

Boost credibility and share compelling stories of how clients have achieved success with your product using the one-pager case study templates below.

E-commerce One Pager Case Study Template

This template is perfect if you're looking at the exciting world of cryptocurrency payments.

Using soothing blues and white, it's easy on the eyes and gets your point across clearly. It has a particular area for listing all the discoveries and results from your study. A bar graph helps show info about different age groups in a way anyone can grasp.

It's a simple, neat way to let everyone know what your study has found.

Nutritional Product One Pager Case Study Template

This template combines simplicity and detail, allowing you to present your case study effectively and engagingly. It is designed with a color palette that harmonizes beautifully and instantly connects with your natural pies. It showcases an easy-to-understand bar graph detailing the acceptance rate among various age groups.

Clear spaces for Key Performance Indicators provide a snapshot of your product's achievements. Additionally, it employs radial gauges for an eye-catching display of your study's findings and outcomes.

Read our comprehensive guide to learn how to create an impressive one pager case study . It includes a step-by-step process, templates and best practices to master creating a striking one-pager case study.

Empower your HR team and improve processes with our human resource one pager templates. Streamline evaluations, attract top talent, provide recommendations, simplify job offers and enhance internal communication.

Performance Review

Elevate your performance evaluation process with our comprehensive performance review templates. This highly useful tool helps HR professionals evaluate employee performance, recognize strengths, and identify areas that need improvement.

With well-structured sections for ratings, feedback and action plans, these one pager templates ensure a constructive and effective performance review process. Streamline your evaluations, foster employee growth, and drive overall performance excellence.

Job Advertisement

Highlight key responsibilities, qualifications and company culture in a visually appealing and informative layout. Our job advertisement one pager templates feature customizable sections for job descriptions, desired skills and benefits, which grab the attention of potential candidates. Its persuasive and professional design portrays your brand in good light.

Letter of Recommendation

With a letter of recommendation, you can provide employees with constructive feedback on their performance while offering a recommendation letter that they can use in future job applications.

Empower your employees' career journeys with our personalized letter of recommendation templates . Showcase their strengths and capabilities through persuasive and well-structured recommendations. Highlight qualifications, skills and notable achievements to support job applications, promotions or professional development opportunities.

Are you looking for a fair and effective way to offer a candidate an employment opportunity? Our job offer letter templates are designed for use by employers when offering new job positions. You can customize them with your company’s information and tailor them to meet the needs of each candidate.

The templates include sections for position details, compensation, benefits, and terms of employment. With an organized layout and clear information, the templates ensure seamless communication and informed decision-making for candidates.

Using posters to promote events, job fairs, job openings and other company news is an effective way to reach a large audience. You can design posters and post them in public places or display them on your website.

Customize Visme's poster templates with your company's logo , brand colors and brand fonts to create a professional-looking promotional tool. The templates include editable text areas where you can include information about the event or job opening and contact information.

Elevate your brand identity with Visme's powerful brand design tool . It lets you create and save your branding materials, including logos, color palettes and font styles, all in one place. Maintain consistency across your designs and effortlessly apply your brand elements to any project in a few clicks.

Read this article to learn more about setting up your branding kit in Visme .

Showcase your design concepts and creative projects in a visually stunning and concise format that leaves a lasting impression on your clients. Use these designer one pager templates to elevate your design game and make your work shine.

From film production to website design, a storyboard template is a game-changer for bringing ideas to life and aligning stakeholders with the creative vision. Our Storyboard one pager templates provide a structured layout to map out the sequence of events, visualize key scenes, and convey the narrative flow.

You can customize sections such as descriptions, images, sketches and more to present ideas and concepts clearly and effectively.

Choose from thousands of design elements, such as vector icons , illustrations, 3D animated graphics and more to customize your one pager template. And, if you want to take things to the next level, use Visme’s AI image generator .

Create images, art, 3D objects, icons, abstracts and whatever you need to make the storyboard more engaging.

Transforming ideas into tangible visual representations is made easy with our mock up one pager templates. Whether it's a website, mobile app or product design, this template allows designers to present their work in a realistic and visually stunning way.

The mock up templates help designers demonstrate functionality, user experience and aesthetics with customizable sections for images, descriptions and interactive elements. Impress clients or stakeholders with lifelike mock-ups that bring your designs to life and provide a tangible preview of the final product.

Design Brief

Clear communication and a shared understanding of projects are vital for successful design. Capture and present the project objectives, target audience, design guidelines and deliverables using our one pager design brief templates.

Customize the templates to include the goals, target audience, product description, timeline and more to ensure a comprehensive and effective briefing process.

Designers can utilize these templates to align stakeholders, establish project parameters and lay the foundation for successful design outcomes.

Visme empowers your design team with powerful collaboration features that skyrocket productivity. Seamlessly collaborate on projects by inviting team members via email to edit and provide real-time feedback.

With the live editing feature, multiple team members can work on the same project simultaneously, making edits and providing real-time feedback. Stay organized with comments, track changes and access version history to keep your design process streamlined and efficient. With Visme's workflow management features , you can efficiently manage tasks, progress, deadlines and corrections from one place.

Read this article to learn more about how to do collaborative design right with Visme. You can also watch the video below for more information.

Join the ranks of designers saving nearly 79% in time and cost with Visme. Here is what Kendra Bradley, Graphic Content Developer at WOW has to say about Visme.

“Visme saves time and is a whole lot more affordable than most other content development programs out there now. It makes it easy to develop professional, polished content.”

“We were looking for a new internal design program, so we got Visme and loved it. From there, we started introducing new teammates to it and it’s become a staple on our team.”

In this section, we will explore the realm of Sales One Pager templates and their significant role in boosting sales performance. Streamline processes, engage prospects and drive conversions with these invaluable tools.

Sales Battlecards

The sales battlecard one pager templates are a game-changer for sales professionals. It provides a comprehensive overview of competitive intelligence, product features and unique selling points. These templates allow sales reps to address objections effectively, highlight key advantages and win the sales battle.

It includes sections for competitive analysis, key messages and objection handling that are some of the most valuable resources for sales reps to navigate the competitive landscape and close more deals.

Customer Persona

Understanding the target audience is crucial for effective sales and creating other sales collateral, including battle cards and product sell sheets.

Visme provides 30+ customer persona templates to create detailed profiles of your ideal customers. Capture their demographics, pain points, motivations, spending behavior and more.

Customize the templates to tailor your messaging, address customer needs and build stronger connections. By aligning sales strategies with customer personas, you can drive personalized interactions, nurture relationships and increase sales effectiveness.

Product Sell Sheet

Are you looking to present your products in a compelling way? You want to highlight the benefits, features and specifications of your products. Use our product sell sheet templates to create effective sales collateral that effectively communicates the value of your offerings.

Customize the templates to match your brand’s tone and voice. Make sure you include all relevant information about pricing, availability and more.

Food Processor Product Sell Sheet Template

With this product sell sheet template, you get a vibrant tool that puts your food processor in the spotlight and significantly impacts your sales outcomes.

It effectively uses vector icons and a high-quality image of your product, creating an immediate visual impact. Most importantly, it accommodates your product's core features and specifications in a crisp layout. Salespeople can use these details to better understand the product and convince potential customers about its unique features.

Pictures often communicate louder than words; having captivating visuals in your business document can go a long way in engaging your audience. Use Visme's AI image editing tools to instantly edit, touch up, unblur, and upscale your visuals, ensuring they always leave a lasting impact.

Headphone Product Sell Sheet Template

The headphone product sell sheet template, with various shades of purple, invokes feelings of creativity and luxury. It offers a dedicated space for a brief company description, enabling you to showcase what makes your brand stand out. Detailing necessities like speaker size, sensitivity and ear pad material becomes straightforward with this template's clear, organized sections.

The bottom area is designed to focus on unique features; it's the perfect spotlight for your unique selling points.

And the best part? You can customize it for any product or service, regardless of the industry or business type.

Brochures are versatile tools for presenting comprehensive information about products, services or company offerings. Our brochure templates provide a visually engaging layout with customizable sections for content, images and contact details.

Also, Visme offers two popular types of brochure templates: bifold brochures and trifold brochure templates .

These templates enable sales professionals to create impactful brochures that captivate prospects and effectively communicate key messages.

With its professional design and organized structure, the brochure templates help sales teams leave a lasting impression and drive interest in their offerings.

Gain valuable insights into your content's performance with Visme's analytics feature . Track views, engagement and interactions to understand how your audience interacts with your visual content. You can also get additional information such as date/time of view, visitor IP, visitor location, total time spent on the project and source.

Consumer Product One Pager Template

Are you looking for a tool to present the essence of your consumer product idea to potential investors or partners? This consumer product one pager template will help you do that.

This template is specifically designed to showcase your product idea in a concise and visually compelling manner, making a significant impact on your audience. It features sections for a product overview, company overview, product specifications and more.

Use it for captivating sales presentations, impactful product launches, enticing eCommerce listings and compelling sales collateral.

Customize the template to match your brand's aesthetic, ensuring a cohesive and visually appealing representation of your product.

Company Sales One Pager Template

Attract new customers and investors using this company sales one pager template. The template includes a company overview, product description, benefits and target market analysis. It also has room for your contact details at the bottom of the page.

Edit the customizable sections and replace the information with your own to create a sales one pager that is sure to close a deal.

Billing Software Datasheet Template

With a pleasing blue color scheme and pink as an accent color, this sheet creates a visually appealing outline for potential clients. It smartly provides information on essential areas—system requirements, installation procedures and data security details. Including critical features gives a snapshot of the software's unique capabilities.

This comprehensive template covers all the crucial elements of your billing software. It ensures that every pitch counts by presenting your software in an organized, professional and engaging manner.

Food Manufacturing Datasheet Template

This template ensures that your detailed specifications, safety features, testing, quality control procedures, and the manufacturing process are comprehensively presented. The clever use of icons for every point aids in quick understanding, ensuring your message gets across. This professional one pager template is not only visually appealing but is also a thoughtful tool for communicating crucial manufacturing details.

Explore additional 9 data sheet templates from Visme’s library to showcase your product details effectively.

Effective communication and streamlined processes are the keys to success in project management. That's where project management one pager templates come into play. Let’s talk about the templates Visme has to offer.

Project Timeline

Efficiently track project progress and milestones with our project timeline templates. This visual tool provides a comprehensive overview of project tasks and their scheduled durations. By outlining key deliverables and dependencies, project managers and team members can stay on track and meet project deadlines effectively.

With its customizable sections and visually appealing design, the project timeline template ensures clear communication and keeps stakeholders informed about project progress and timelines.

Project Charter

Use Visme's project charter one pager templates to establish a solid foundation for your projects. The templates will help you outline the project objectives, deliverables, budget, stakeholders and more. You can also use the one pagers to get everyone on board with the project, and it will help you keep track of your progress throughout.

The templates align project teams and stakeholders on expectations by clearly defining project goals, success criteria, roles and responsibilities.

Streamline your project management process and optimize resource utilization with our visually appealing and easily customizable one pager schedule templates . This one pager example empowers project managers to allocate resources effectively, track task durations and ensure timely delivery.

The schedule template visually represents project activities and timelines, enabling teams to stay organized and on track. Customize the sections for task descriptions, start and end dates and assigned resources to fit your project's needs.

If your projects include managing a heavy workload of social media content, Visme has you covered. With our social media scheduler , you can streamline the process by designing and publishing your content all in one place. Create engaging visuals, schedule posts in advance and easily optimize your social media presence.

When it comes to presenting concise information, Visme is a game changer. Hear it from one of our satisfied customers Wolfgang H.| Adjunct Professor.

“I love to present concise information (i.e. sweet and easy) both for PC and mobile devices. Therefore, Visme is great and the learning curve was very manageable. Templates are inspiring. Once in a while I browse through them and use bits and pieces from good looking remplates”

Now, let's take a look at some of Visme's financial one pager templates. These business one pagers help you craft impactful press releases, streamline budget planning, and present comprehensive balance sheets with confidence and clarity.

Press Release

A press release is an excellent example of a one pager that you can use to communicate the financial news or updates about your business. It's an effective way of generating attention and interest in your company, product or service.

If you plan on launching a new product or service or want to inform people about a significant event or milestone in your company finances, consider creating a press release to share with the media and the public.

Try Visme's press release templates to create professional-looking press releases and attract the media.

Budgets are an essential part of any business, whether you're a start-up or an established company. It will help you understand how much you can afford to spend and how much it will cost to run your business. It also helps you see where your money goes so that you can make changes as needed.

To avoid the hassle of learning complex budgeting tools, use Visme's easily customizable budget templates . They provide a clear overview of your income and expenses, allowing you to identify areas where you can cut costs or invest more.

Financial Company Balance Sheet

Obtain a concise snapshot of your company's financial health using Visme's balance sheet templates. Customize this company one pager design to present key financial data such as assets, liabilities, debt and equity in a clear and organized manner.

Below is an example one pager balance sheet template that you can customize according to your industry and business type.

Keeping your financial documents up to date is an essential yet challenging part of running a business smoothly. With Visme's dynamic fields feature , you can streamline the process and ensure accuracy in your financial reports, invoices and other essential documents.

Simply input your information once, and it will update across all instances, ensuring accuracy and saving time. Watch the video below to see this feature in action.

Are you looking for something to increase the impact of your training and development initiatives? Visme’s training and development one pagers might be of great help. Create interactive worksheets, professional certificates and engaging infographics to enhance learning experiences and drive knowledge retention.

Support the learners' training journey using Visme's one pager worksheet templates . A worksheet is the best way to capture key points and takeaways from a training session. It is also an effective way to reinforce the learning objectives and ensure everyone in the class understands what they need to know.

One of the best ways to present your training program is with an infographic, a visual representation of information. An infographic includes text, graphics and other elements that help you explain complex concepts in an easy-to-understand manner.

The best infographics are visually appealing, easy to understand and informative. And if you want to create one, Visme's free online infographic maker is the best tool.

Choose from 1000+ infographic templates and customize them to prepare your one pager training material.

Visme gives you various downloading and sharing options for your one pager. Download your customized one pager in various formats such as PNG, JPG, PDF and HTML. Share them on social media channels to engage your followers, send them via email to specific recipients, or embed them on websites using a snippet of code.

Furthermore, Visme is compatible with learning management systems, allowing you to export the one pager learning materials in SCORM and xAPI format .

Certificate

A certificate one pager is a great way to recognize an employee or team for their hard work and dedication. Visme's one pager certificate templates are perfect for anyone looking to create a professional-looking certificate in minutes.

Once the training is complete and the employee has reached a certain level of competency, reward them with a certificate that displays their accomplishments.

Or, if an employee has received a promotion or a new position, present them with a certificate that recognizes their achievements.

Additionally, you can read this article about 18 one pager templates to discover more one pager design examples and how to use them.

Let's take a look at some of our top nonprofit one pager templates. These customizable templates can help you get your message across, whether you're fundraising, making a business proposal, releasing news or seeking event sponsorship.

Fundraiser Project One Pager Proposal Template

Stand out with this well-organized and clean fundraiser project one pager template, perfect for nonprofits aiming to make a strong impression. The template incorporates a sleek and structured layout with its black, yellow and gray color scheme, presentable enough to catch anyone's attention.

It offers designated spaces for your organization's logo, information about the event location, details of the guests and profiles of key speakers, creating an excellent tool for sharing key information about your nonprofit events.

Education Non-profit One Pager Business Proposal Template

Present your education-related nonprofit business proposal with this easy-to-use one pager template. It allows you to provide an organization overview, problem statement, solutions, the target audience and a comprehensive market and competitive analysis.

The included vertical bar graph feature further enhances the proposal by letting you visualize and articulate financial projections effectively.

Event Sponsorship Request One Pager Template

Attract potential sponsors for your event with this elegantly designed Event Sponsorship Request One Pager template. Its design, highlighted by a captivating combination of blue, black and white, is intended to draw attention and inspire action.

Each segment, including the executive summary, program objectives, and sponsorship packages, is logically set up for potential sponsors to comprehend your proposition effortlessly.

Non Profit One Pager Press Release Template

Spread the word about your nonprofit's latest news and achievements with this eye-catching non profit one pager press release template. With vibrant shades of orange, this template is designed to grab the attention of your target audience while maintaining a professional and organized layout.

The dynamic colors create visual interest and encourage readers to engage with your press release and learn more about your organization's story, milestones or upcoming events.

Environmental Non Profit Trifold Brochure Template

Capture the essence of your environmentally focused mission with this visually pleasing non profit trifold brochure template. Featuring a serene green color scheme complemented by images of lush plants and trees, this template exudes a calming and earth-friendly atmosphere.

The inclusion of inspirational quotes throughout helps to motivate readers and depict the substantial impact of contributions to your cause. The template creates a powerful tool for conveying your environmental nonprofit's message.

Unlock the Power of One Pager Templates with Visme

As promised, we have provided you with the ultimate list of one pager templates your business needs. These templates are designed to help you effectively communicate your ideas and make a lasting impact on your audience.

With Visme's drag-and-drop editor, you have the freedom to customize your chosen templates to match your brand and message. Easily add your own content, images and branding elements to create professional-looking one pagers that captivate your audience.

Visme is not limited to one pager templates. It is a comprehensive design tool that offers a wide array of features and templates for various teams. Whether you need marketing materials, sales presentations, HR documents or interactive training modules, Visme has you covered. Empower your organization with visually compelling content that drives results.

Sign up for Visme teams today and unleash your creativity with powerful design tools and templates.

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About the Author

Raja Antony Mandal is a Content Writer at Visme. He can quickly adapt to different writing styles, possess strong research skills, and know SEO fundamentals. Raja wants to share valuable information with his audience by telling captivating stories in his articles. He wants to travel and party a lot on the weekends, but his guitar, drum set, and volleyball court don’t let him.

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How to Use One Pagers with Literature and Informational Texts

Are you googling one pagers because you’re trying to avoid grading yet another stack of essays? I don’t blame you. That’s how I started, too. Or, maybe you are wondering whether a one pager is the right assignment for your students? Maybe it’s that you’re not sure how to create one, when to assign it, or how to provide structure? One pagers can be meaningful as a creative response to literature. Sprinkling them into your ELA curriculum is a powerful way to ask students to reflect upon what they have read. Plus, it lightens your grading load. Keep reading for tips that will help you assign a one pager in your secondary classroom. (P.S. – They aren’t just for ELA!)

WHAT IS A ONE PAGER?

As its name indicates, a one pager is a single page response to a text. They typically focus on showcasing the theme of a narrative or the topic of an informational text. Students include a variety of information to show they can think critically about a story, poem, book, article, video clip, or other text. For example, students might include important quotes, analysis, symbolism, figurative language, themes, images, doodles, connections, questions, and more. One pagers move students beyond basic comprehension to a more mature way of thinking about a text.

WHY ASSIGN A ONE PAGER?

I find one pagers valuable ways to check for understanding. Perhaps you want to see how students are thinking about what they have read. Assigning a one pager can give teachers the insight while still allowing students creativity in expression. One pagers also ask students to move beyond summarizing to a deeper level. Besides, one pagers are an excellent way for non-ELA teachers to promote literacy. Any time students are reading a text (even in science, history, or art class, for instance), they can create a one pager in response.

WHEN SHOULD I ASSIGN A ONE PAGER?

One pagers are excellent forms of differentiation. I enjoy using them as an option for students to respond to a text. Perhaps you’ve just finished grading essays and can’t stand the thought of drowning in yet another stack (already!). One pagers are usually quick and easy to grade, but they still require that students are thinking and making meaning. One pagers are excellent complements to choice reading units, poetry units, short story units, whole class novel units, literature circles, and book clubs. Want to see how students are relating the central idea of paired texts? Use a one pager!

WHAT SHOULD I AVOID WITH A ONE PAGER?

Creating too few or too many guidelines..

It’s important to think about the age of your students. Most middle school students need structure and guidance; students who are not used to thinking from an abstract angle can struggle. Because one pagers are not concrete, teachers need to be specific in their expectations with younger students. High school students who are comfortable with creative thinking and who are used to coloring outside the lines thrive with less scaffolding.

GRADING ON ARTISTIC ABILITY. 

It can be easy to get caught up in beautiful one pagers. If you’ve ever made one yourself, you understand how difficult they really are. It’s important to encourage students for their creative thought process – not their creative drawings or beautiful coloring.

DESIGNING RUBRICS BASED ON EFFORT. 

With creative assignments, it’s important to validate students’ thinking. When we design rubrics based off of perceived effort, we undermine the content students create. A one pager rubric should reflect skills that are tangible and measurable. For example, I would not include a category for “Effort.” Instead, I would include a category for “Content.” Within that category, it would be reasonable to ask students to cover the page with their reflection on the text. It’s something you can measure. Either the page is covered, or it’s not. Effort, on the other hand, is much more difficult to grade objectively.

USING IT TO “PROVE READING”.

Like most reading projects, one pagers don’t “prove” students have read something. Granted, it’s extremely difficult to create an exemplary one pager without a solid understanding of a text. Still, when I assign one pagers, it’s because I want to see how students are analyzing and synthesizing a text. I use them as a way to measure learning toward standards…not a way to  force reading. If you are concerned students aren’t reading a text, the best thing you can do is to confer with them as regularly as possible.

UNDERESTIMATING THE TIME THEY TAKE.

Creating an inspiring one pager takes time. If you’ve never tried to make one before, I encourage you to take on the task before assigning it to students. The first time I did this I was struck by two facts:  mine was terrible …and it took way longer than I expected . I still believe they are worth the time and energy, but creating my own example gave me better perspective for what I should expect from students. Plus, I understood I needed to provide them more class time than I originally anticipated in order to complete the work.

TIPS FOR ONE PAGER SUCCESS

Complete one yourself.  .

Making a one pager was a humbling experience for me. It really gave me insight into my students’ struggles. What was in my head is not what came out on paper. This experience resulted in a more empathetic and appreciative view of the one pagers I graded.

BRAINSTORM WITH STUDENTS.  

Come up with a list of expectations for the assignment. Then, with students, brainstorm possible content to include. Secondary students have fabulous ideas and can inspire one another. Plus, discussing possibilities as a group gives teachers the opportunity to identify appropriate content and redirect students if necessary.

ANALYZE EXAMPLES.  

It’s hard to visualize a one pager without looking at examples . I google “one pager examples” and display some of the search results on the projector. I’ve also saved some examples to Google Classroom so that students can view them from their iPads. As we study the images, students begin to see how different they are. We note what works and what doesn’t. We talk about examples that exceed expectations and those that don’t.

USE TEMPLATES.

Scaffold students’ experience with one pagers by providing templates. Use the templates to help students brainstorm and make a strategic plan for how they will maximize their space. The first time I assigned a one pager, I made all the mistakes…and found out that students don’t always know what to do with a blank page. That’s when I created these materials , which supported their thinking and led them toward the standards.

DON’T BOX YOURSELF IN.  

It’s important that you don’t go into the one pager assignment thinking there are “rules.” There really aren’t! You can be as creative as you want, and students can, too. If they want their one pager to incorporate a mind map or a collage, that works. If you want them to add texture, don’t hesitate. Do you want students to create a one pager that incorporates multiple texts? Awesome! You do you.

USE THE ONE PAGER TO PROMOTE LITERACY.  

It’s all about creating a literacy culture. We need secondary students to appreciate reading – to want to read. Providing students with a variety of ways to respond to a text is a way to achieve that goal. Saving the one pager for special occasions will help to ensure students don’t become burnt out with it. If you feel brave, allow students to work in partners to create a collaborative one pager. Many will love the social aspect of responding to reading. Building positive relationships between reading and how we ask students to respond to literature is a huge step in the process of building a community of readers.

RELATED RESOURCE:

One pagers are a valuable tool for any teacher. They should not replace all traditional essays, and they shouldn’t be assigned after every course text, but they are a wonderful alternative when used modestly. This resource contains scaffolded tools for getting started with literary and informational text one pagers .

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One-pager: how-to, types and examples

Sep 10th, 2021

What is a one-pager?

One-pager format, one-pager examples, how to write a one-pager.

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One-pager is a powerful marketing asset and a brilliant way to describe the benefits of your business in a clear and concise form. It is an excellent opportunity to deliver an outstanding first impression, educate your customers, and increase brand recognition. Moreover, creating one-pager challenges you to analyze your company and estimate the overall business concept, the current state of affairs, goals, and financial requirements.

With an impressive one-pager, you will arouse interest and get people to notice your business and understand the key ideas. It will provide a simple way to communicate your concept to potential investors, convince them your venture is worthwhile and encourage them to ask for more information.

One-pager is a document that presents an in-depth description of the product, service, or company within a single page. The overview summarizes the principal points about your business — brief description, offering, mission, vision, value proposition, strategic goals, and key initiatives. One-pager has several purposes, including promoting a business to other companies, investors, or potential customers, providing information about your company to the media, or obtaining support for a specific cause. 

The main objective of a one-pager is to advertise your business or pitch your product to the reader. The document intends to draw the customers’ or investors’ attention to your brand and convey value. Some of the advantages of writing the one-pager are as follows:

Cohesive messaging. One-pager allows for ensuring that the company’s message is consistent both internally and externally. The outline helps you focus on the most crucial points by presenting the comprehensive business proposal on a single page. Thus, it increases your understanding of the business and enables you to identify what is missing from the strategy and needs improvement.

Conciseness and clarity. You can use a one-pager to communicate your offering in correspondence due to its small format. The outline saves time and describes the core of your business.

Convenience. It is easier to edit one-pager than to update the overall business plan. You can publish the one-pager on your company’s website and keep the information up to date with minimal effort.

The fundamental elements of every compelling one-pager are content and design. It is essential to find the balance between text and images. Besides the main components, such as brand, logo, and positioning statement , you can include pictures, short customer testimonials, relevant metrics, and a call-to-action. Let us review the most critical elements of the one-pager in detail.

Brand identity

Company name, logo, and tagline are the crucial components. They are usually located at the top of the page. These elements should be listed first to make a reader remember the basic information about your brand. You can also add the social media account name to provide the opportunity for investors and clients to connect with your company.

Positioning statement

The next section of the one-pager is often dedicated to the positioning statement . This is a sentence that describes your brand’s unique value in comparison to the primary competitors in the market. The positioning statement should focus on your core customers, express your realistic brand promise and help you make more effective advertising and marketing decisions. 

Suppose you are writing an investor one-pager or product one-pager. In that case, you can replace this section with a goal, the primary value your product delivers, or the potential the investment can achieve in the future.

Product overview

Make a short description of your product or service. Highlight the core features and the advantages of each characteristic. In this subsection of the one-pager, you need to explain why your product is worth investing in and how it would improve the customers’ lives. Present the benefits in a convenient form, such as illustrations, diagrams, and bulleted lists to keep the audience engaged. Provide a call-to-action to encourage the readers to move to the following stage of the buyer’s journey .

Executive summary

The executive summary includes a comprehensive overview of your company and its main activities, goals, differentiation strategy , and what you are offering to the investors. You can also provide information about the solutions you have developed, your major accomplishments, and list the main points of your business timeline. In addition, the section with the executive summary may contain the market research and metrics that demonstrate the product’s effectiveness in the future. 

Funding goals

If you are creating an investor one-pager, Indicate the approximate amount of money you intend to raise and how you are going to use the funding. You need to put forward the arguments why you need a particular amount of resources. Pay attention to the objectives you want to achieve, such as sales growth, product development, or product/market fit . Include in your budget the additional costs for unexpected situations.

Problems and solutions

Prepare a list of the challenges and issues that your service will address and describe the consumers’ concerns. Consider how your product can make the customers’ lives easier. Discuss how your product or service would solve the problems and why your business will be the best choice for this purpose. Your problems and solutions should be specific, clear, and relevant to the customers’ needs. Illustrate the primary advantages of your product or service and focus on the most crucial aspects instead of using long descriptions. 

Team and contact information

Add the contact details with a physical address, email, phone number, and social media channels. Provide information about your team members and their role in your business. If you are creating a one-pager for a startup, pay special attention to this part. Investment decisions are frequently made taking into account the team rather than value proposition , offering, or brand. A strong team can address any issue, while a poor team can ruin even a successful company. 

Let us consider the specific examples of one-pagers for different purposes. There is no standard layout or template. You can vary the content and sections according to your requirements. 

Company/business one-pager

Company one-pager is a document that allows for communicating the core ideas about the product or service on a single page. When a business grows and expands the target audience, a one-pager is the necessary tool in helping explain your offering in a short time. The primary objective of a business one-pager is to capture the attention of potential customers and encourage them to learn more about your company. 

A business one-pager is also a powerful way to present your company if you seek to attract investment. Instead of preparing a large presentation, you can provide a one-pager with a brief overview of your business. This would be enough for investors to understand whether they are interested in your services or products. 

The main elements of the company or business one-pager include name and logo, pain points, solutions, product characteristics, call-to-action , contact information, and customer reviews or testimonials. You can add the blocks with an analysis of the company’s financial progress, achievements, strategic priorities for the future, and performance review. The one-pager should reflect your business personality, so the design and color scheme should match the visual part of your brand . 

This example illustrates a template of a human resource company’s one-pager. The main goal of creating the document is to generate leads and to achieve brand recognition. The target audience of this one-pager is investors, employees, and other interested parties. The document includes information about the company, mission and values, global presence, financial progress, performance, achievements, client testimonials, and plans for the future. Clear and simple design does not distract attention from the content. Small illustrations and diagrams help emphasize the main points of the presentation.

Marketing one-pager

Marketing one-pager is a powerful tool to sell the product or service to the reader and increase sales. The main difference of the marketing one-pager is the focus on the value for potential buyers and clients. You can share the marketing one-pager via different channels, including email and social media, print it out and distribute it at trade shows or sales meetings or publish the document on your website. 

The target audience of the marketing one-pager might include customers, investors, and potential business partners. The document usually contains the following elements: company name and logo, product description, pain points, solutions, features and benefits, call-to-action, customer reviews, and contact information.

This layout by Mercedes-Benz is a perfect example of a marketing one-pager. It does not provide much detail, but it illustrates only the benefits of the product without the pain points and features. The primary advantage of the design is minimalism, visualization and the emphasis on the emotions evoked by the solution. The Mercedes-Benz team has developed this one-pager specifically for the company’s website. The text occupies only one page, so it takes a little time to read it, but the interested person can always follow the link and get more information.

Startup one-pager

The main goal of preparing this type of one-pager is to convince the potential investors of the startup viability and the product’s usefulness during the fundraising stage. The startup one-pager allows for clarifying the unique value proposition and the product’s position in the market. The central requirement of the startup one-pager is concise, reasonable, and persuasive writing. 

Before creating the startup one-pager, it is important to determine the purpose. The startup one-pagers have different target audiences and objectives. The target audience of the startup one-pagers usually includes angel investors and venture capitalists. The startup one-pager often contains various sections, such as company name and logo, team, single-line pitch , problems and solutions, target market, financial details, sales strategy, major competitors, milestones, and customer reviews. 

This example of the startup one-pager includes a detailed analysis of the company — description, industry, number of employees, financing, mission, products and services, team, future projections, and contacts. The primary advantage of the template is the design that divides the page into two parts and bulleted lists, which makes it easy for perception. Despite a massive amount of information for one-pager, it is presented in a clear and understandable way and divided into logical content blocks.

Product one-pager

Product one-pager is a marketing document used as sales enablement content in the customer’s journey. The main aim of the product one-pager is to provide a brief description of your product or service to inform your customers, build brand awareness and nurture leads . This document can serve as a sales pitch for potential investors or the marketing asset for your sales team that can be distributed to partners, clients or prospects.

The product one-pager typically contains the target audience, product positioning , pain points your product addresses, solutions and gains, core features of the product or service, customer testimonials, and a company overview. Being one of the product marketing assets, the main difference between the product one-pager is the focus on one solution, while the company one-pager usually describes a range of products.

This product one-pager presents the sales sheet of ‘Spectacular Soaps’. It includes name and slogan, product overview, problems, solutions, benefits, client testimonials, product competitive features, and images. The advantages of this example are bulleted lists, product visuals, and minimalistic design. The competitive features of the product are presented in a simple scheme that provides visibility.

Investor one-pager

The intrinsic purpose of the investor one-pager is to persuade investors to inquire more information about your product or service and to believe it is worth implementing. Investors often receive a lot of information about the new opportunities, so you need to present your offer in a straightforward and appealing way to save time and demonstrate the core value of the product. 

The investor one-pager should provide the data about the product’s value, competitive advantage, one-line description, market and competitors overview, and your business model. The other possible elements might include the information about the marketing strategy , founder team and advisors, funding and use of money, past and future milestones.

This investor one-pager template provides the essential details, such as timescales, risks, and project team. It can serve as a convincing pitch for the investors as it allows them to see the general picture at once, evaluate the risks and the required amount of time, and get acquainted with the team. In addition, the template contains a photo that helps to visualize the final stage of the project.

The perfect one-pager should describe your company, product, or service in a concise and compelling way. It outlines the core of your business — your offering, competitive advantage, and the benefits that allow you to stand out from the competition. The excellent summary evokes interest, saves time, helps identify pitfalls and make well-informed choices.

The structure of the one-pager depends on several factors, including the purpose and target audience. You can adapt the design to your needs and requirements. You can prepare the one-pager with the maximum amount of information segmented into the blocks. In other cases, as in the example with Mercedes-Benz , it is better to create a minimalistic document to encourage the reader to learn more. The design and content of the one-pager may also vary depending on the format you’ll need — printable version or the version for the website.

As the main objective is to capture attention from the first sight, it is vital to consider the design, pictures, and diagrams. The visuals should not distract the reader from the content, and at the same time, they should illustrate the core ideas. 

Here are the basic steps to create a compelling one-pager:

Make it easy to read, understand and remember. Avoid redundancy and unnecessary details. Structure the content into sections and blocks. Use the lists and short sentences. Add the most important details at the top of the document. Consult with your team to ensure that you have not missed some essential information before finalizing the document.

Create an eye-catching design. The visually appealing layout is the key to success. Use the colors that reflect your brand personality . Include images, logos, tables, and illustrations. Make the responsive design if you are going to share the one-pager across different platforms.

Include a call-to-action in the final section. Add the contact details, such as email, phone number, address, and links to social media. If you want to publish the one-pager on your website, you can add CTA buttons, such as “Continue”, “Learn more” and others.

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Using One-Page Assignments as Alternative Assessments

• Feb 3, 2020

By Vickie Harri, EdD

Not too long ago the Advancement Via Individual Determination (AVID) Coordinator at my middle school sent an email requesting teachers to share their one-pagers (also known as one-sheets) with her for our AVID revalidation. My response was simply “one-what?” I had never heard of such a thing. Then, someone on the CSTA middle school science teacher Facebook group posted a type of alternative assessment where students interact with their learning by drawing, labeling, and writing by utilizing notebooks and other instructional resources. This, I was informed, was a one-pager.  One-pagers were developed by AVID and are a “creative response to your learning experience. It allows you to respond imaginatively while being brief and concise in making connections between words and images. We think about what we see and read differently when we are asked to do something with what we have seen or read. We learn best when we create our own ideas. Your personal thinking about what you have experienced should be understood by the audience that views the One-Pager.”

The objective of one-pagers is for students to be able to “express comprehension of, reactions to, and connections with a specific topic or piece of text.”  Betsy Potash states that one-pagers provide a variety of and a way for students to share what they’ve learned beyond the typical question/answer options.  Learning becomes more memorable as students mix images with information.  One-pagers also allow students’ creativity to come out in powerful displays of learning.

So, what are the components of a one-page assignment?  One-pagers use white unlined paper and are colorful, with the entire page filled with text and diagrams.  According to the AVID Teacher’s Guide, one-pagers should have excerpts from the reading or text, graphic representations of their learning, and a personal response.

When I assigned my first one-pager on the formation of the universe I had my students include a title, an essential question, and a colored border demonstrating the concept we were studying.  We also included three drawings of the universe, before, during and after the big bang and, of course, a written description of each drawing.  I had them write and answer five questions using Costa’s Levels of questions as well.  Finally, they wrote a summary answering the essential question.  Some advocates of one-pagers provide their students with templates to use in the execution of the assignment.  I chose not to provide a template because I felt it limited student creativity. As I teach 8th grade, the assignment took longer than I expected (three days instead of two), but the creativity and learning was worth the extra time.

For assessment, I created a simple rubric listing the requirements of the assignment; title, essential question, border, drawings with written description, five questions and answers, summary, full color, and creativity. The grading categories were Met, Somewhat Met and Did Not Meet. My students enjoyed doing the one-pagers, creating some spectacular projects, and as a teacher, they gave me a good indication of their learning and understanding of the concept.  And as an added bonus, they look really good on the classroom wall.  All the pictures are samples of student work.

Resources: Cult of Pedagogy - A Simple Trick for Success with One-pagers AVID Middle Level Writing with Integrated Reading and Oral Language Teacher Guide Vickie Harri, EdD.  is an 8th grade science teacher at Oaks Middle School in the Ontario-Montclair School District and a CSTA member.

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How to Write A One Pager with Templates and Examples.

This is an article all about One Pagers. You might be asking:

"What is a One Pager?"

A One Pager is simple one page document that gives a high-level overview of a product, service, or business.  They are great for promoting your business location, or giving a synopsis or a product to the person in charge of purchasing.  It's like the modern day version of a brochure.

There's lots of different uses for One Pagers:

• Using them to advertise your local business in other surrounding businesses.
• Using as flyers.
• Show an overview of a product/service to your boss or purchasing manager.
• Let people print out a one-page synopsis of your product to show other people.
• Government officials use them as handouts to get support for bills & causes.

4 things a good One Pager should do:

1.) A good one pager should give an overall snapshot of the product  in the headline.     Ex:  "Get unlimited car washes for just $25/month!"       Ex:  "The only authentic pho restaurant in South Detroit!"       Ex:  "When you need a divorce, the Roland & Shlansky Lawfirm can help."

2.) It should give some testimonials or success stories .         Ex:  "Julie's Cafe is my go-to place for a bagel and coffee every morning for the last 12 years!"       Ex:  "200 people a day trust us to wash and detail their car every day!"       Ex:  "The Ron King Salon is the only salon I trust to style my curly hair!"

3.) It should give a few great reasons to buy .       Ex:  "The Austin Samba Festival is the largest Brazilian celebration outside of Brazil!"       Ex: "We have hosted more than 750 beautiful weddings in the Raleigh area!"       Ex: "If you have Aetna or Blue Cross, your dental cleaning is 100% free!"

4.) It should tell how to buy the product (Phone? Website? Physical Location? Carrier Pigeon?).       Ex:  "Order today. Just call Jenny at 713.301.1546 and describe your dream wedding cake."       Ex:  "Get IBM Analytics today. Fill out the form at IBM.com/analytics and we'll get in touch."       Ex:  "We are located on the corner of Sebastian and 53rd St, next to the CVS Pharmacy."

Physical Rules of a One Pager:

• Everything should fit on one page.  Duh!
• Should be able to print it out on an ordinary desktop printer. Always test your One Pager on a printer.
• Standard sheet of paper measurements: 8.5" wide, 11" tall.   -or-   21.5cm wide, 28 cm tall.
• Can be in either portrait or landscape mode. It's just a visual preference.
• "Hey Boss, look at this service we could use!" :::drop the One Pager on her desk:::

Making a One Pager is reasonably simple, check it out:

Here's a generic one-pager that can advertise anything.  It's really only a few blocks of text slapped on a page and maybe some small pictures or logos.  When you watch it being built from scratch, you can see how simple it really is: 

So how do you make a One Pager?  Here's some tools:

Tool #1.) google docs, tool #3.) canva.

Canva has made designing marketing material simple. With plenty of templates and images that you can easily drag and drop to create awesome One Pagers quickly. 

Tool #3.) Google Drawings

A little know tool is Google Drawings which is an uber-simple graphics editor.  Fantastic for dragging and dropping boxes/text/images for your One Pager.

Tool #3.) Adobe Photoshop

Tool #4.) microsoft word, tool #5.) microsoft powerpoint, what to put on a one pager:.

• Map or description of your location.  "Behind the Target on I-35."
• Irresistible offer. "$1.15 dry cleaning for life!"
• Coupon for a discount.  "Bring in this flyer for a 25% discount on your first ice cream sundae!"
• Picture of the service.  A carwash might have a picture of a clean car.  A veterinarian might have pictures of dogs & cats.
• Awards or accolades.  "Voted best car dealership in 2014, 2015, AND 2016!"
• Testimonials.  "I've tried every bagel in this town, and Julie's Cafe is the best!"
• Logos of famous customers.  "Trusted by: KPMG, Deloitte, McKinsey, and General Electric."
• Explain why the product is needed.  "Pets are happier when there's a doggy door that lets them outside."

Example One Pagers:

Example One Pager for a Carwash advertising unlimited carwashes for a flat price.  This would be a great flyer to leave at the surrounding businesses:

Carwash service One Pager example (only 6 elements on the page, very simple & effective). Made in: Adobe Photoshop. Download the Template: [Link] Purpose:  To make people aware of the unlimited car washes deal at Bob's Carwash.  It shows the offer, the price, some benefits of the deal, and the location you can get it:

Veterinarian One Pager Example. Made in:  Google Drawings Download the Template: [Link] Purpose:  Make people aware of this vet clinic.  The picture of the dog & cat immediately implies this is some animal-related service, there's some pricing, then there's contact information including the address:

HustleCon All-Text One Pager or Email (aka "Boss Permission Slip") Link to Original: [Link] Purpose:  A simple one-page document you can print (or email) your boss so they'll let you attend HustleCon, and possibly pay for you and some team members.  It quickly describes what HustleCon is, some skills the attendees will learn, and the price/location:

Seth Godin's AltMBA One Pager. Link to Original PDF: [Link] Purpose:  A one page print out you can give to an employer, colleague, or friend who'd be interested in the AltMBA they are offering.  It gives a "10,000 foot view" of the program in general, and encourages people to ask their employer about tuition reimbursement:

Custom One Pager Template based on the Seth Godin AltMBA One Pager: Made in: Adobe Photoshop. Download the Template:   [Link] Purpose:  This is a template we at CopywritingCourse designed based off the Seth Godin AltMBA One Pager above.

Self-Storage One Pager Flyer Example Made in: Google Drawings Download The Template: [Link] Purpose:  This is a One Pager that advertises self-storage to students. It's super simple and to the point. Special shoutout to Saumil ( @sms113king ) for designing this template (and the one below) for himself and for letting others use.

2nd Self-Storage One-Pager Flyer Made in: Google Drawings Download The Template: [Link] Purpose:  This flyer directly targets college students leaving for home who might need to store a bunch of stuff while in apartment or dorm transition. Thanks again to Saumil ( @sms113king ) for designing this template. The thing I like about One Pagers is that they're so easy to design, and cheap to distribute, that you can target specific events in time (such as a mass exodus from a college campus during moving season).

Government One Pager Example: NASDA Purpose:  One Pagers are quite a common handout in politics.  If you're schmoozing at a political party, want some support for a bill/movement/cause....you slip the person a One Pager for them to review later.  This One Pager is advocating a group called NASDA.  Like most things in politics, it's vague AF:

Download this One Pager Guide as a PDF (and all the editable templates):

P.S. You can watch this One Pager Video also :

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Expressions and operators

This chapter describes JavaScript's expressions and operators, including assignment, comparison, arithmetic, bitwise, logical, string, ternary and more.

At a high level, an expression is a valid unit of code that resolves to a value. There are two types of expressions: those that have side effects (such as assigning values) and those that purely evaluate .

The expression x = 7 is an example of the first type. This expression uses the = operator to assign the value seven to the variable x . The expression itself evaluates to 7 .

The expression 3 + 4 is an example of the second type. This expression uses the + operator to add 3 and 4 together and produces a value, 7 . However, if it's not eventually part of a bigger construct (for example, a variable declaration like const z = 3 + 4 ), its result will be immediately discarded — this is usually a programmer mistake because the evaluation doesn't produce any effects.

As the examples above also illustrate, all complex expressions are joined by operators , such as = and + . In this section, we will introduce the following operators:

Assignment operators

Comparison operators, arithmetic operators, bitwise operators, logical operators, bigint operators, string operators, conditional (ternary) operator, comma operator, unary operators, relational operators.

These operators join operands either formed by higher-precedence operators or one of the basic expressions . A complete and detailed list of operators and expressions is also available in the reference .

The precedence of operators determines the order they are applied when evaluating an expression. For example:

Despite * and + coming in different orders, both expressions would result in 7 because * has precedence over + , so the * -joined expression will always be evaluated first. You can override operator precedence by using parentheses (which creates a grouped expression — the basic expression). To see a complete table of operator precedence as well as various caveats, see the Operator Precedence Reference page.

JavaScript has both binary and unary operators, and one special ternary operator, the conditional operator. A binary operator requires two operands, one before the operator and one after the operator:

For example, 3 + 4 or x * y . This form is called an infix binary operator, because the operator is placed between two operands. All binary operators in JavaScript are infix.

A unary operator requires a single operand, either before or after the operator:

For example, x++ or ++x . The operator operand form is called a prefix unary operator, and the operand operator form is called a postfix unary operator. ++ and -- are the only postfix operators in JavaScript — all other operators, like ! , typeof , etc. are prefix.

An assignment operator assigns a value to its left operand based on the value of its right operand. The simple assignment operator is equal ( = ), which assigns the value of its right operand to its left operand. That is, x = f() is an assignment expression that assigns the value of f() to x .

There are also compound assignment operators that are shorthand for the operations listed in the following table:

Assigning to properties

If an expression evaluates to an object , then the left-hand side of an assignment expression may make assignments to properties of that expression. For example:

For more information about objects, read Working with Objects .

If an expression does not evaluate to an object, then assignments to properties of that expression do not assign:

In strict mode , the code above throws, because one cannot assign properties to primitives.

It is an error to assign values to unmodifiable properties or to properties of an expression without properties ( null or undefined ).

Destructuring

For more complex assignments, the destructuring assignment syntax is a JavaScript expression that makes it possible to extract data from arrays or objects using a syntax that mirrors the construction of array and object literals.

Without destructuring, it takes multiple statements to extract values from arrays and objects:

With destructuring, you can extract multiple values into distinct variables using a single statement:

Evaluation and nesting

In general, assignments are used within a variable declaration (i.e., with const , let , or var ) or as standalone statements.

However, like other expressions, assignment expressions like x = f() evaluate into a result value. Although this result value is usually not used, it can then be used by another expression.

Chaining assignments or nesting assignments in other expressions can result in surprising behavior. For this reason, some JavaScript style guides discourage chaining or nesting assignments . Nevertheless, assignment chaining and nesting may occur sometimes, so it is important to be able to understand how they work.

By chaining or nesting an assignment expression, its result can itself be assigned to another variable. It can be logged, it can be put inside an array literal or function call, and so on.

The evaluation result matches the expression to the right of the = sign in the "Meaning" column of the table above. That means that x = f() evaluates into whatever f() 's result is, x += f() evaluates into the resulting sum x + f() , x **= f() evaluates into the resulting power x ** f() , and so on.

In the case of logical assignments, x &&= f() , x ||= f() , and x ??= f() , the return value is that of the logical operation without the assignment, so x && f() , x || f() , and x ?? f() , respectively.

When chaining these expressions without parentheses or other grouping operators like array literals, the assignment expressions are grouped right to left (they are right-associative ), but they are evaluated left to right .

Note that, for all assignment operators other than = itself, the resulting values are always based on the operands' values before the operation.

For example, assume that the following functions f and g and the variables x and y have been declared:

Consider these three examples:

Evaluation example 1

y = x = f() is equivalent to y = (x = f()) , because the assignment operator = is right-associative . However, it evaluates from left to right:

• The y on this assignment's left-hand side evaluates into a reference to the variable named y .
• The x on this assignment's left-hand side evaluates into a reference to the variable named x .
• The function call f() prints "F!" to the console and then evaluates to the number 2 .
• That 2 result from f() is assigned to x .
• The assignment expression x = f() has now finished evaluating; its result is the new value of x , which is 2 .
• That 2 result in turn is also assigned to y .
• The assignment expression y = x = f() has now finished evaluating; its result is the new value of y – which happens to be 2 . x and y are assigned to 2 , and the console has printed "F!".

Evaluation example 2

y = [ f(), x = g() ] also evaluates from left to right:

• The y on this assignment's left-hand evaluates into a reference to the variable named y .
• The function call g() prints "G!" to the console and then evaluates to the number 3 .
• That 3 result from g() is assigned to x .
• The assignment expression x = g() has now finished evaluating; its result is the new value of x , which is 3 . That 3 result becomes the next element in the inner array literal (after the 2 from the f() ).
• The inner array literal [ f(), x = g() ] has now finished evaluating; its result is an array with two values: [ 2, 3 ] .
• That [ 2, 3 ] array is now assigned to y .
• The assignment expression y = [ f(), x = g() ] has now finished evaluating; its result is the new value of y – which happens to be [ 2, 3 ] . x is now assigned to 3 , y is now assigned to [ 2, 3 ] , and the console has printed "F!" then "G!".

Evaluation example 3

x[f()] = g() also evaluates from left to right. (This example assumes that x is already assigned to some object. For more information about objects, read Working with Objects .)

• The x in this property access evaluates into a reference to the variable named x .
• Then the function call f() prints "F!" to the console and then evaluates to the number 2 .
• The x[f()] property access on this assignment has now finished evaluating; its result is a variable property reference: x[2] .
• Then the function call g() prints "G!" to the console and then evaluates to the number 3 .
• That 3 is now assigned to x[2] . (This step will succeed only if x is assigned to an object .)
• The assignment expression x[f()] = g() has now finished evaluating; its result is the new value of x[2] – which happens to be 3 . x[2] is now assigned to 3 , and the console has printed "F!" then "G!".

Avoid assignment chains

Chaining assignments or nesting assignments in other expressions can result in surprising behavior. For this reason, chaining assignments in the same statement is discouraged .

In particular, putting a variable chain in a const , let , or var statement often does not work. Only the outermost/leftmost variable would get declared; other variables within the assignment chain are not declared by the const / let / var statement. For example:

This statement seemingly declares the variables x , y , and z . However, it only actually declares the variable z . y and x are either invalid references to nonexistent variables (in strict mode ) or, worse, would implicitly create global variables for x and y in sloppy mode .

A comparison operator compares its operands and returns a logical value based on whether the comparison is true. The operands can be numerical, string, logical, or object values. Strings are compared based on standard lexicographical ordering, using Unicode values. In most cases, if the two operands are not of the same type, JavaScript attempts to convert them to an appropriate type for the comparison. This behavior generally results in comparing the operands numerically. The sole exceptions to type conversion within comparisons involve the === and !== operators, which perform strict equality and inequality comparisons. These operators do not attempt to convert the operands to compatible types before checking equality. The following table describes the comparison operators in terms of this sample code:

Note: => is not a comparison operator but rather is the notation for Arrow functions .

An arithmetic operator takes numerical values (either literals or variables) as their operands and returns a single numerical value. The standard arithmetic operators are addition ( + ), subtraction ( - ), multiplication ( * ), and division ( / ). These operators work as they do in most other programming languages when used with floating point numbers (in particular, note that division by zero produces Infinity ). For example:

In addition to the standard arithmetic operations ( + , - , * , / ), JavaScript provides the arithmetic operators listed in the following table:

A bitwise operator treats their operands as a set of 32 bits (zeros and ones), rather than as decimal, hexadecimal, or octal numbers. For example, the decimal number nine has a binary representation of 1001. Bitwise operators perform their operations on such binary representations, but they return standard JavaScript numerical values.

The following table summarizes JavaScript's bitwise operators.

Bitwise logical operators

Conceptually, the bitwise logical operators work as follows:

• The operands are converted to thirty-two-bit integers and expressed by a series of bits (zeros and ones). Numbers with more than 32 bits get their most significant bits discarded. For example, the following integer with more than 32 bits will be converted to a 32-bit integer: Before: 1110 0110 1111 1010 0000 0000 0000 0110 0000 0000 0001 After: 1010 0000 0000 0000 0110 0000 0000 0001
• Each bit in the first operand is paired with the corresponding bit in the second operand: first bit to first bit, second bit to second bit, and so on.
• The operator is applied to each pair of bits, and the result is constructed bitwise.

For example, the binary representation of nine is 1001, and the binary representation of fifteen is 1111. So, when the bitwise operators are applied to these values, the results are as follows:

Note that all 32 bits are inverted using the Bitwise NOT operator, and that values with the most significant (left-most) bit set to 1 represent negative numbers (two's-complement representation). ~x evaluates to the same value that -x - 1 evaluates to.

Bitwise shift operators

The bitwise shift operators take two operands: the first is a quantity to be shifted, and the second specifies the number of bit positions by which the first operand is to be shifted. The direction of the shift operation is controlled by the operator used.

Shift operators convert their operands to thirty-two-bit integers and return a result of either type Number or BigInt : specifically, if the type of the left operand is BigInt , they return BigInt ; otherwise, they return Number .

The shift operators are listed in the following table.

Logical operators are typically used with Boolean (logical) values; when they are, they return a Boolean value. However, the && and || operators actually return the value of one of the specified operands, so if these operators are used with non-Boolean values, they may return a non-Boolean value. The logical operators are described in the following table.

Examples of expressions that can be converted to false are those that evaluate to null, 0, NaN, the empty string (""), or undefined.

The following code shows examples of the && (logical AND) operator.

The following code shows examples of the || (logical OR) operator.

The following code shows examples of the ! (logical NOT) operator.

Short-circuit evaluation

As logical expressions are evaluated left to right, they are tested for possible "short-circuit" evaluation using the following rules:

• false && anything is short-circuit evaluated to false.
• true || anything is short-circuit evaluated to true.

The rules of logic guarantee that these evaluations are always correct. Note that the anything part of the above expressions is not evaluated, so any side effects of doing so do not take effect.

Note that for the second case, in modern code you can use the Nullish coalescing operator ( ?? ) that works like || , but it only returns the second expression, when the first one is " nullish ", i.e. null or undefined . It is thus the better alternative to provide defaults, when values like '' or 0 are valid values for the first expression, too.

Most operators that can be used between numbers can be used between BigInt values as well.

One exception is unsigned right shift ( >>> ) , which is not defined for BigInt values. This is because a BigInt does not have a fixed width, so technically it does not have a "highest bit".

BigInts and numbers are not mutually replaceable — you cannot mix them in calculations.

This is because BigInt is neither a subset nor a superset of numbers. BigInts have higher precision than numbers when representing large integers, but cannot represent decimals, so implicit conversion on either side might lose precision. Use explicit conversion to signal whether you wish the operation to be a number operation or a BigInt one.

You can compare BigInts with numbers.

In addition to the comparison operators, which can be used on string values, the concatenation operator (+) concatenates two string values together, returning another string that is the union of the two operand strings.

For example,

The shorthand assignment operator += can also be used to concatenate strings.

The conditional operator is the only JavaScript operator that takes three operands. The operator can have one of two values based on a condition. The syntax is:

If condition is true, the operator has the value of val1 . Otherwise it has the value of val2 . You can use the conditional operator anywhere you would use a standard operator.

This statement assigns the value "adult" to the variable status if age is eighteen or more. Otherwise, it assigns the value "minor" to status .

The comma operator ( , ) evaluates both of its operands and returns the value of the last operand. This operator is primarily used inside a for loop, to allow multiple variables to be updated each time through the loop. It is regarded bad style to use it elsewhere, when it is not necessary. Often two separate statements can and should be used instead.

For example, if a is a 2-dimensional array with 10 elements on a side, the following code uses the comma operator to update two variables at once. The code prints the values of the diagonal elements in the array:

A unary operation is an operation with only one operand.

The delete operator deletes an object's property. The syntax is:

where object is the name of an object, property is an existing property, and propertyKey is a string or symbol referring to an existing property.

If the delete operator succeeds, it removes the property from the object. Trying to access it afterwards will yield undefined . The delete operator returns true if the operation is possible; it returns false if the operation is not possible.

Deleting array elements

Since arrays are just objects, it's technically possible to delete elements from them. This is, however, regarded as a bad practice — try to avoid it. When you delete an array property, the array length is not affected and other elements are not re-indexed. To achieve that behavior, it is much better to just overwrite the element with the value undefined . To actually manipulate the array, use the various array methods such as splice .

The typeof operator returns a string indicating the type of the unevaluated operand. operand is the string, variable, keyword, or object for which the type is to be returned. The parentheses are optional.

Suppose you define the following variables:

The typeof operator returns the following results for these variables:

For the keywords true and null , the typeof operator returns the following results:

For a number or string, the typeof operator returns the following results:

For property values, the typeof operator returns the type of value the property contains:

For methods and functions, the typeof operator returns results as follows:

For predefined objects, the typeof operator returns results as follows:

The void operator specifies an expression to be evaluated without returning a value. expression is a JavaScript expression to evaluate. The parentheses surrounding the expression are optional, but it is good style to use them to avoid precedence issues.

A relational operator compares its operands and returns a Boolean value based on whether the comparison is true.

The in operator returns true if the specified property is in the specified object. The syntax is:

where propNameOrNumber is a string, numeric, or symbol expression representing a property name or array index, and objectName is the name of an object.

The following examples show some uses of the in operator.

The instanceof operator returns true if the specified object is of the specified object type. The syntax is:

where objectName is the name of the object to compare to objectType , and objectType is an object type, such as Date or Array .

Use instanceof when you need to confirm the type of an object at runtime. For example, when catching exceptions, you can branch to different exception-handling code depending on the type of exception thrown.

For example, the following code uses instanceof to determine whether theDay is a Date object. Because theDay is a Date object, the statements in the if statement execute.

Basic expressions

All operators eventually operate on one or more basic expressions. These basic expressions include identifiers and literals , but there are a few other kinds as well. They are briefly introduced below, and their semantics are described in detail in their respective reference sections.

Use the this keyword to refer to the current object. In general, this refers to the calling object in a method. Use this either with the dot or the bracket notation:

Suppose a function called validate validates an object's value property, given the object and the high and low values:

You could call validate in each form element's onChange event handler, using this to pass it to the form element, as in the following example:

Grouping operator

The grouping operator ( ) controls the precedence of evaluation in expressions. For example, you can override multiplication and division first, then addition and subtraction to evaluate addition first.

You can use the new operator to create an instance of a user-defined object type or of one of the built-in object types. Use new as follows:

The super keyword is used to call functions on an object's parent. It is useful with classes to call the parent constructor, for example.

FMGT Assignment Question sept 2022

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MLB Trade Rumors

Mariners Outright Seby Zavala

By Steve Adams | June 22, 2024 at 2:10pm CDT

TODAY : Zavala cleared waivers and has been outrighted to Triple-A Tacoma, the Mariners announced.

JUNE 18 : The Mariners have designated catcher Seby Zavala for assignment, per a team announcement. His spot on the roster will go to first baseman Ty France , who’s been reinstated from the 10-day injured list. Seattle’s 40-man roster is now down to 37 players.

Acquired alongside flamethrowing relief prospect Carlos Vargas in the offseason trade sending Eugenio Suarez and his remaining salary to the D-backs, Zavala entered the 2024 season as the primary backup to catcher Cal Raleigh . He’s only appeared in 18 games and taken 43 plate appearances, however, in part due to Raleigh’s iron-man workload — his 503 innings behind the dish rank second in MLB to William Contreras — and also due to some pronounced struggles in that limited playing time. Zavala is batting just .154/.214/.282 with a 37.2% strikeout rate thus far.

The Mariners signed former Twins and Rangers catcher/designated hitter Mitch Garver to a two-year pact over the winter, with the idea that Garver would serve as the full-time designated hitter. But as Garver has begun to heat up after a dreadful start at the plate (.229/.413/.571 over his past 46 plate appearances), the Mariners have begun using him at catcher more frequently. He’s still only made four appearances at the position, but they’ve all come in the past two weeks. And whether it’s coincidence or not, Garver’s turnaround at the plate has dovetailed with the team’s decision to begin plugging him back into the catcher’s spot on occasion.

With Garver now factoring into the catching equation, Zavala’s grip on a roster spot appeared increasingly tenuous. He’s a glove-first, light-hitting backup who’s always been prone to whiffs, as evidenced by a career 35.9% strikeout rate. The Mariners have been seeking ways to inject some life into a lackluster offense that has thus far been supported by a dominant pitching staff. Plugging Garver into that backup catcher role is one logical way to do that.

Though Zavala is highly prone to punchouts and carries an unsightly .205/.271/.342 batting line in 557 big league plate appearances, he’s a premium defender with particularly strong marks for his framing and ability to block balls in the dirt. Zavala is out of minor league options, so the Mariners didn’t have the ability to simply send him to the minors.

As such, Zavala will now be traded or placed on outright waivers within the next five days. Waivers themselves would be a 48-hour process. Within a week’s time, Zavala will know whether he’s cleared waivers or is headed to another team, either via trade or claim. He’s been outrighted previously, so if he goes unclaimed he’d have the right to reject a minor league assignment in favor of free agency.

29 Comments

One San Diego State guy for another.

Looks like we don’t need seby when garver has moved to backup catcher

At least we are getting more out of Mitch with him sparing some rest for Cal

Or, there is very likely another catching prospect needing a shot at the big time. We’ll soon see.

There is no way the M’s are promoting Harry Ford yet with only about 200 AA plate appearances— this is about using Garver some games at catcher and moving on from a player they were not using.

Harry ford will get some AAA at bats this year and will be the starter for the Mariners in 2025. Cal Raliegh will be traded this offseason, mariners aren’t gonna extend a 31 year old (when his deals up) catcher who’s a Boras client. Cal has positional value and can bring a decent return meanwhile Ford is on pace to steal 45 bases. As a catcher. He’s got all the tools to be at least Cal if not better and much younger.

Nah Stanton will man up and extend Cal and the Mariners will have a 2 headed monster at Catcher next year…

I wouldn’t be surprised if in the near future, they start experimenting different positions for Harry Ford. I just don’t see him being every day catcher in the majors.

Plus, a guy with his kind of speed Shouldn’t be putting all that stress on his knees being a catcher

40 mins ago

You make a few good points. Especially the one that says he’s a Boras client. I’d like them to extend Cal now, but Boras won’t allow it, sadly.

So far, the D-Backs won the trade.

To D-Backs: Eugenio Suarez: 0.2 WAR

To Seattle: Seby Zavala: -0.1 WAR Carlos Vargas: N/A

Depends how Vargas pans out, though.

well the trade from the Mariners was all about dumping Suarez’s salary so thats all they really cared about. I’m sure Vargas will pitch for them at some point and it appears that Suarez is not going to be playing much moving forward so you might say Mariners won as they dumped the salary and Rojas has replaced Eugenio in the lineup with better production.

@slund24′

I’m looking at the trade itself. Seattle is far from the luxury tax so they could have eaten the salary anyway.

Ok, looking at the trade itself. Mariners improved their team and shedded salary with this trade. Moving off Suarez allowed Rojas to move to 3B who has been better than Suarez. Vargas adds BP depth which I’m sure sees action at some point this year. So you can’t really say Mariners lost the trade when they improved their team with the trade.

They lost the trade but won the war.

Yeah they could have, but why would they remotely want to?

Lol Old York the clown clowns again

Shedding $13M at the expense of a 0.2 WAR player isn’t a loss, in my opinion. Doesn’t matter how Vargas plays or if he even makes it to the bigs if Suarez keeps performing like this.

They shed 13M in payroll and have gotten significantly better production from Suarez replacements than the .2 WAR he’s had so far. You can’t look at baseball moves in a vacuum and if you do, you have to include all aspects in your analysis.

@slund24′ & @Ringorbust

Okay, I’ll take the loss on this one. Your relentless pointing out facts destroyed my original post.

36 mins ago

I think you have to look at the Delta (the difference between one player and the other). What is Royas’ War right now comparatively?

Didn’t take a baseball genius to see this coming before Zavala even arrived in SEA. Note to Cubs front office: I know your catching situation is dire, but Zavala is NOT an improvement. Keep looking.

DBacks Legend!

At least they aren’t demoting locklear with France coming back, Tyler has shown some good potential with his hitting

He will get another job. At least he plays defense well.

Word on the street in Bridgeport Chicago is that a whitesox reunion is not far off. Hopefully this rumor is true as anything is better than Maldonado. Back to drinking my Zimas and listening to the cicadas in armour square. You heard it here first baseball fans

You still drink Zima? I haven’t seen that stuff since the early 90’s!

…I’m still hanging on to a half-case of Ripple !

This turns out to be a crap shoot on most players delivering the goods. Players such as Zavala, Urias, Polanco, Garver, Haniger, France, even Crawford and so on either don’t show up or are late, or are inconsistent. must drive them nuts.

How about that game yesterday? M’s pitching fell apart, did not play well in this series, count them that’s both series. Those Indians do have the hitting along with the base stealing if for nothing else they did expose our weakness. Voight sure ended up in a good spot hey?

Word on the streets in Bridgeport Chicago is that a whitesox reunion is close to happening. Hopefully they release that bum Maldonado who shouldn’t even be on a peewee league roster. Now back to my Zima

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