thesis about tourist spots

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Masters Thesis Proposal Sustainable Tourism to Emerging Destinations

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Disclaimer The technical reports present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government or other researchers. Unlike the Sustainable Tourism Cooperative Research Centre's (STCRC's) Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. The views and opinions of the authors expressed in the reports or by the authors if you contact them do not necessarily state or reflect those of the STCRC. While all reasonable efforts have been made to gather the most current and appropriate information, the STCRC does not give any warranty as to the correctness, completeness or suitability of the information, and disclaims all responsibility for and shall in no eve...

Information Technology and Tourism

Peter Wiltshier

Mazilu Mirela

Abstract: Destination, or the terminus of tourists' holiday, is a complex link between geography (with all the resources-human and natural-it offers you) and tourism (with all the activities they can undertake and services they can consume during the stay). The services forming the tourist product/products offered/given at a destination, and which must be differentiated from those offered by competitors, are the ones “forming” the brand.

Ana Lucia Magalhaes

Sustainability, as defined by the Brundtland Commission, which mentions the needs of present and future generations, is a concept that transcends concern with the environment, though this consideration remains important. Sustainability also relates to culture, way of living and economy. Applied to tourist destinations, sustainability offers guidance of great clarity. Tourism brings significant impacts, physical, economic and cultural, with important positive and negative aspects. A study of the subject reveals that the guidelines for sustainable tourism are exactly the guidelines for economic develop- ment and healthy living - non sustainable tourist destinations actually tend to decline and even perish. A qualitative research was conducted in a tourist destination in Brazil, typi- cal in several respects. Such destination has developed after the publication of the Brund- tland report - did not inherit certain prejudicial attitudes. The results show that the major players involved are not aware of all the challenges posed to a sustainable development, but this can be changed for the better with relative ease and highly positive consequences.

Destination, or the terminus of tourists' holidays, is a complex element linking geography (with all the resources–anthropic and natural–made available to tourists) and tourism (with all the activities that they can carry out and services that they can consume during their stay). The complexity of the destination is that it represents a product and more products at the same time. Services forming the tourist product/products offered in a destination, and that must be differentiated from those offered by competitors, are brand “formative”.

Academica Turistica

Ksenija Vodeb

sharmila sethu

This paper aims to develop a preliminary conceptual model for the tourism sector; using sustainable development principles and models. An account of the Malaysian sectoral industry in tourism using the Sustainable Model will be examined and by using these details to understand the strategic opportunity that would help draw an eco-tourism framework from a strategic perspective. In this research, it will be pertinent to examine the value of protecting the Malaysian eco-tourism and how sectoral influence can converge into a framework of sustainability. The use of a conceptual model will allow us to justify how eco-tourism could be a flourishing business advantage to the tourism businesses here in Malaysia. The paper will examine how the adoption of a strategic framework based on two dimensions; namely strategic opportunities and tourism development. To be examined to ensure eco-tourism could be made a competitive advantage to the tourism sector in Malaysia. During the course of investigation several issues need to be examined, for instance, is if there is enough taking place for us as a business entity to protect our fragile environment. Using the conceptual framework; are we able to sustain the environment from an economic perspective? It is the economic growth, commencing through the Industrial era that had given rise to the issues of sustainability.

Katarzyna Klimek

Competition between tourism destinations on national, regional and local levels continues to intensify due to the pressure of globalization (Friedman, 2006). Accordingly, Destination Management Organizations (DMOs) have to constantly reevaluate and re-engineer existing tourism offers to reposition themselves in a highly competitive tourism market. At the same time, tourism development pressures destination areas through increased resource consumption and, land fragmentation while policy measures to promote more sustainable tourism are progressing only slowly due to local resistance. Therefore, destinations are one of the most difficult entities to manage because of diverse, often conflicting interests of different stakeholder groups (Carmin et al., 2003). Consequently, finding the right balance between the economic development of tourism destinations, the conservation of their resources and the well-being of the local population has become a challenging task for many DMOs (Notarstefano, 2008). The aim of this paper is to present the results of exploratory research conducted in 2011 in seven European countries among 72 managers of Destination Management Organizations (DMOs). The research objective was to evaluate the DMOs’ efforts and their role in the set-up and implementation of sustainable tourism principles in the management of tourist destinations by means of a quantitative and qualitative analysis. Keywords: Destination marketing & strategy planning, destination management organization (DMO), sustainable tourism development, long-term competitiveness, new demand of XXI century.

Managing Sustainability in the Hospitality and Tourism Industry

Parul Munjal

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Free Tourist Attraction Essay Examples & Topics

How to attract tourists to a town, city, or some other place? What are the most important factors? Different cultures, cuisine, events, landscape, and shopping contribute to the general experience of traveling. But are these the primary things that make people spend thousands of dollars and their two- or three-week vacation that happens only once a year?

Why are some small towns more attractive for visitors than large cities? It’s generally believed that cultural attractions and gastronomy are the most decisive factors. Nothing has changed since Ancient Rome: people want bread and circuses.

If you need to write an informative or persuasive tourist attraction essay, you’re in the right place! Here our experts have gathered sightseeing essay topics, a list of tourist spots to write about, as well as travel industry essay examples.

A Place of Tourist Attraction Essay: How to Write

Any standard essay is based on the conventional formula. It consists of 5 paragraphs and a gradual explanation of the thesis statement. Essays about tourism attractions are not an exception. We will guide you on how to fill in the formula depending on your topic.

Let us start with the easy part. What makes up a 5-paragraph essay?

• An engaging introduction explains why the topic you chose is worth discussion. Here you can describe the prehistory of the debatable issue (for an argumentative essay) or the history of the tourist places (for a descriptive one).
• Finish the introduction with one well-thought thesis statement . This sentence should explain what the purpose of your writing is. For example, “This essay aims to explore the psychological causes of tourism of middle-class people over 60.”
• Then comes the main body with its three paragraphs. Each starts with a topic sentence followed by an argument and explanation. If you write an argumentative essay , dedicate the last paragraph to a different opinion and disprove it.
• Roughly speaking, a conclusion is a summary of your essay. List your main arguments and restate the thesis with some development.
• The title is not the same as the topic because the latter is an assignment directing your thoughts. It’s “an advertisement” of your text, so make it brief and interesting.

And now let us discuss what you shall write in an essay about tourist attractions on the most popular types of topics.

Sightseeing Essay about Tourist Spot

Sightseeing means traveling with a purpose. You do not just wander around the city or walk the hills and woods. You have definite spots on the map or even an itinerary that you plan to cover.

A sightseeing essay is about travel and tourism. For this reason, we recommend you analyze several places of interest in the same city or even country. You could describe why these sites are important as historical and cultural heritage. List the reasons why you recommend them and make up a suggested order of visiting these places.

In your sightseeing essay, you can write about the places listed below:

• Paris — The city of love and lights. It survived both world wars, preserving its historic buildings and downtown of France. The most beautiful tourist attractions are closely located, saving you much time. After nightfall, be sure to look at the Eiffel Tower, standing near the Louvre Pyramid. The lights are amazing.
• Dubai — The city of the future. This place is like a time machine. Right from the airport, you are surrounded by futuristic skyscrapers. But the best sights are historical. Walk along Al Fahidi Quarter that is precisely how ancient Dubai looked. Visit the Heritage and Diving Village to explore its unique culture.
• New York — The city that never sleeps. It is a tourist destination for night owls. Its subway never closes, and you can enjoy the city lights till dawn. Its landmarks comprise the Statue of Liberty, Carnegie Hall, Broadway, and the Empire State Building.
• New Delhi — The city of modernity and tradition. Its history is as ancient as Hinduism and its sacred Yamuna River, drawing a natural line between the west of New Delhi and the east of Old Delhi. Akshardham, the Red Fort, and Gurudwara Bangla Sahib are just several pearls in its long necklace of attractions.
• Rome — The eternal city. The author of the nickname was Tibullus, a Roman poet. The ancient civilization believed that no matter what, it would stand. And so it happened. The Pantheon, Roman Forum, and the Colosseum were built to last.

Essays about tourist spots are similar to sightseeing ones, but they concern only one place of interest. You are supposed to describe it and explain why it is worth visiting. Introduce a tourist spot. In the thesis statement , clearly specify whether one should or should not come to see it. All the remaining paragraphs should support your opinion.

How to Attract Tourists Essay

It is a frequent task as it trains your critical thinking. This essay explains how to bring tourists to a country or city for the benefit of both.

You can discuss the following strategies:

• Mark your key attractions on maps and streets. Make them visible and easily found, using way markers and signs. It makes your place tourist-friendly.
• Learn who your target visitors are. If they are young families, build a playground for children so that the parents can have a rest. If they are the elderly, ban loud music at late hours.
• Make your place a “brand.” Find out the spirit or Genius Loci of your sight. What makes it different from any other place in the world?
• Tell a story. If your site is a new building with no historical background, invent a fairy tale. We all come from childhood and enjoy them.
• Look for partners. Cross-advertising is always a good idea. Make friends with the neighboring sights and work for a common purpose.
• Use web-marketing strategies for promotion. What is the first thing people do when they look for information? They Google it. Make an informative website and regularly posit on social media.
• Create an immersive experience. If it is a historical place, let the visitors try how it felt like living there many years ago. Use videos and virtual reality to reconstruct the ancient world.

We hope this article inspired you enough to make writing a pleasurable experience. Below, there are free examples of tourist attraction essays that you can consult right now.

43 Tourist Attraction Essay Examples

Essay on saudi arabia, tourism, attractions, and development.

• Words: 2034

The Most Beautiful Place on Earth the Austrian Alps

Niagara falls as a canadian tourist attraction.

• Words: 2769

Tourism Destinations in Dubai

• Words: 2859

Tourism Industry and Natural Disasters

• Words: 1234

The Future for Space Tourism

• Words: 2499

The London Eye as a Tourist Attraction

• Words: 2812

Religion and Tourism Relations

• Words: 3206

Visitor Attraction Management

• Words: 1389

The Impact of Cultural and Religious Tourism on Communities

• Words: 2023

Tourism Product Development

Pittsburgh: history and attractions, recommended tourist sites in beijing, an exciting trip to key west, florida, tourists’ attitude to technology in china’s heritage tourism.

• Words: 15096

The Most Essential Locations in Kailua

The hill end historic cultural site in australia.

• Words: 2372

“Coolness” of the City in Tourism Management

Hippie takes a trip to paris and africa, unique place: mykonos, greece.

• Words: 1126

Contemporary Tourism and Hospitality Management

Southern california attractions: overview, westminster abbey or the collegiate church of saint peter at westminster, london, focused tourist attraction: sustainability creation, analysis of future tourism in paris, romania: the wild carpathia for tourists, tourism: theme parks around the world, the royal botanical garden, kew, hospitality: magic kingdom, disneyland, florida.

• Words: 2465

Disneyland Park in California: Tour Guide

Toronto historical labor sites.

• Words: 1406

London and Bangkok: Tourism Perspective

• Words: 1152

The Grand Targhee Ski Resort

Alternative ways to attract tourists to dubai, full moon party as tourist attraction in koh phangan, sun peaks resort: tourism management.

• Words: 1938

The Wadsworth-Longfellow House History

• Words: 1386

Consumer Interest in Space Tourism

• Words: 2307

Space Tourism Income Allocation

• Words: 2581

Scuba Diving Equipment Manual

• Words: 4986

Religious Tourism and Pilgrimage

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Famous Sites, Language and Religion Practiced In Haiti

Space tourism: eliminating social, economical, and emotional challenges.

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Dark tourism: motivations and visit intentions of tourists

International Hospitality Review

ISSN : 2516-8142

Article publication date: 8 July 2021

Issue publication date: 14 June 2022

The overall purpose of this study is to utilize the Theory of Planned Behavior (TPB) in combination with four dark tourism constructs (dark experience, engaging entertainment, unique learning experience, and casual interest) to gain a better understanding of behaviors and intentions of tourists who have visited or plan to visit a dark tourism location.

Design/methodology/approach

A total of 1,068 useable questionnaires was collected via Qualtrics Panels for analysis purposes. Confirmatory Factor Analysis (CFA) was used to verify satisfactory reliability and validity regarding the measurement of model fit. With adequate model fit, structural equation modeling was employed to determine positive and negative relationships between TPB and dark tourism constructs. In all, 11 hypotheses statements were tested within this study.

Results of this study indicate that tourists are curious, interested, and intrigued by dark experiences with paranormal activity, resulting in travel choices made for themselves based on personal beliefs and preferences, with minimal outside influence from others. It was determined that dark experience was the most influential of the dark tourism constructs tested in relationship to attitudes and subjective norm.

Research limitations/implications

The data collected for this study were collected using Qualtrics Panels with self-reporting participants. The actual destination visited by survey participants was also not factored into the results of this research study.

Originality/value

This study provides a new theoretical research model that merges TPB and dark tourism constructs and established that there is a relationship between TPB constructs and dark tourism.

Dark tourism

• Thanatourism
• Motivations
• Theory of planned behaviour

Lewis, H. , Schrier, T. and Xu, S. (2022), "Dark tourism: motivations and visit intentions of tourists", International Hospitality Review , Vol. 36 No. 1, pp. 107-123. https://doi.org/10.1108/IHR-01-2021-0004

Emerald Publishing Limited

Copyright © 2021, Heather Lewis, Thomas Schrier and Shuangyu Xu

Published in International Hospitality Review . Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

Introduction

Dark tourism is defined as the act of tourists traveling to sites of death, tragedy, and suffering ( Foley and Lennon, 1996 ). This past decade marks a significant growth of dark tourism with increasing number of dark tourists ( Lennon and Foley, 2000 ; Martini and Buda, 2018 ). More than 2.1 million tourists visited Auschwitz Memorial in 2018 (visitor numbers, 2019), and 3.2 million tourists visited the Ground Zero 9/11 Memorial annually (a year in review, 2017). Despite of the increasing popularity, there is still limited understanding of dark tourism as a multi-faceted phenomenon ( Biran et al. , 2011 ) . Some research has looked into the motivations and experience of dark tourists ( Poria et al. , 2004 ; Poria et al. , 2006 ). However, most were based on conceptual frameworks and arguments with little empirical data, even less have examined tourist visit intentions to dark tourism sites ( Zhang et al. , 2016 ), let alone the association between dark tourists' motivations and visit intentions. Many scholars suggested the pressing needs for empirical research into dark tourism from tourist perspectives to understand their motivations and experiences ( Seaton and Lennon, 2004 ; Sharpley and Stone, 2009 ; Zhang et al. , 2016 ). Of the limited empirical dark tourism studies, most were case studies with historical battlefields and concentration camps being the hot spots ( Le and Pearce, 2011 ; Lennon and Foley, 1999 ; Miles, 2002 ). Still, a comprehensive understanding of dark tourists' motivations and their intentions to visit is lacking.

As such, this study was conducted to understand both the motivations and visit intentions of tourists to dark tourism destinations. Theory of Planned Behavior (TPB) constructs ( attitudes, subjective norm, perceived behavioral control) and the four dark tourism dimensions (i.e. dark experience, engaging entertainment, unique learning experience, and casual interest ) were utilized to address the following objectives: (1) examine the motivations of dark tourists; (2) investigate the intentions of the dark tourists to visit a dark tourism destination in the next 12 months; and (3) explore the association between the motivations and visit intentions of dark tourists. The dark tourism dimensions utilized for this study were adapted supported by previous dark tourism studies ( Biran et al. , 2014 ; Bissell, 2009 ; Lam and Hsu, 2006 ; Molle and Bader, 2014 ). While many studies have utilized TPB in the past, this study will utilize the TPB to focus attention on why travelers are motivated to visit dark tourism locations specifically.

Literature review

Travels associated with death dates back for centuries ( Dale and Robinson, 2011 ). Early examples of dark tourism include Roman gladiator games, guided tours to watch hangings in England, and pilgrimages to medieval executions ( Stone, 2006 ). Even today, many tourists are fascinated with and thus visited sites of death and tragedy such as the John F. Kennedy's death site in Dallas, Texas, and the Ground Zero 9/11 Memorial in New York ( Foley and Lennon, 1996 ; Strange and Kempa, 2003 ). Abandoned prisons and sites of punishment and incarcerations are also popular attractions among dark tourists (e.g., Pentridge in Melbourne, Australia; Foley and Lennon, 1996 ). However, the term dark tourism did not get introduced to the research community until 1996 which ignited many later research efforts on this topic ( Light, 2017 ).

Dark tourism is defined as the act of tourists traveling to sites of death, tragedy, and suffering ( Foley and Lennon, 1996 ). Many scholars also came up with other terms and labels to describe such phenomenon including thanatourism ( Seaton, 1996 ), disaster tourism ( Rojek, 1993 ), black spot tourism ( Rojek, 1993 ), morbid tourism ( Blom, 2000 ) and even phoenix tourism ( Powell et al. , 2018 ). Mowatt and Chancellor (2011) suggested that despite of different names, at the heart of the concept is travel to places of death that are often linked to violence ( Robb, 2009 ). Many researchers use the term dark tourism and thanatourism interchangeably, while more tend to use dark tourism as an umbrella term for any form of tourism that is somehow related to death, suffering, atrocity, tragedy or crime ( Light, 2017 ). Given the standard use of the term dark tourism in the practice and scholarship of tourism, such a term will be used throughout this manuscript.

Dark tourism research in this past two decades mainly covers six themes including the discussion on definition, concepts, and typologies; the associated ethical issues; the political and ideological dimensions; the nature of demand for dark tourism locations; site management; and the methods used for research ( Light, 2017 ). The area of terminology and definitions undoubtedly dominates in the dark tourism literature ( Zhang et al. , 2016 ). While in the area of exploring the nature of demand for dark tourism locations, the relatively limited research concentrated in four aspects – both the motivations and experiences of dark tourists, the relationship between visiting and sense of identity, and new approaches to theorizing the consumption of dark tourism ( Light, 2017 ).

Research addressing dark tourists' motivations were relatively slow. Many early studies simply postulate and propose tourists' motivations to visit dark tourism sites, with a lack of empirical research to support ( Light, 2017 ). As such, many studies in the past decade examined dark tourists' motivations through different case studies, with concentration camps or historical battlefields being the hot spots ( Lennon and Foley, 1999 ; Miles, 2002 ). Research reveals that tourists visit dark tourism destinations for a wide variety of reasons, such as curiosity ( Biran et al. , 2014 ; Isaac and Cakmak, 2014 ), desire for education and learning about what happened at the site ( Kamber et al. , 2016 ; Yan et al. , 2016 ), interest in history or death ( Yankholmes and McKercher, 2015 ; Raine, 2013 ), connecting with one's personal or family heritage ( Mowatt and Chancellor, 2011 ; Le and Pearce, 2011 ). Drawing from literature, four common themes (i.e. dark experience, engaging entertainment, unique learning experience, casual interest) emerged, served as the foundational pillars for this study, and were discussed below.

The motivation construct

Dark experience.

Raine's (2013) dark tourist spectrum study of tourists visiting burial grounds and graveyards concluded that mourners and pilgrims had personal and spiritual connections to the different sites being studied. Mourners visited specific gravesites and usually would perform meditations for the dead. Pilgrims had a personal connection to specific burial sites in some way, whether it is a religious connection to the individual or they served as a personal hero ( Raine, 2013 ). Death rites are often performed as a ritual not necessarily to mark the passing of the deceased but rather to heal the wounds of families, communities, societies, and/or nations by the deceased's passing ( Bowman and Pezzullo, 2009 ).

Additionally, Raine's (2013) study discovered another subset of tourists—the morbidly curious and thrill seekers. Those classified as morbidly curious or thrill seekers were visiting burial sites to confront and experience death. Whether a mourner or pilgrim or the morbidly curious thrill seeker, the tourists had a strong connection to the dead they were there to visit which could categorize them as seeking a dark experience.

To take dark tourism to the extreme, Miller and Gonzalez (2013) completed a study on death tourism. Death tourism occurs when individuals travel to a location to end their lives, often through a means of assisted medical suicide. It was determined that this is still a taboo topic for some countries where it is not legalized, however it is gaining more publicity. It was determined that death tourism is typically the result of one of four reasons; the primary reason death tourism is planned is because of assisted suicide being illegal in the traveler's home country ( Miller and Gonzalez, 2013 ). While death tourism does not directly apply to this particular study, it is an offspring of dark tourism and is a tourist activity that is related to dark experience.

Dark Experience will have a positive relationship with Attitudes

Dark Experience will have a positive relationship with Subjective Norm

Engaging Entertainment

Engaging Entertainment will have a positive relationship with Attitudes

Engaging Entertainment will have a positive relationship with Subjective Norm

Unique learning experience

Unique Learning Experience will have a positive relationship with Attitudes

Unique Learning Experience will have a positive relationship with Subjective Norm

Casual interest

Casual Interest will have a positive relationship with Attitudes

Casual Interest will have a positive relationship with Subjective Norm

The Theory of Planned Behavior (TPB)

Behavioral intention, defined as an individual's anticipated or planned future behavior ( Swan, 1981 ), has been suggested as a central factor that correlates strongly with observed behavior ( Baloglu, 2000 ). Many believed that intentions serve as an immediate antecedent to actual behavior ( Fishbein and Ajzen, 1975 ; Konu and Laukkanen, 2010 ). Fishbein and Ajzen developed the Theory of planned behavior (TPB) base on three constructs: attitude, subjective norm and perceived behavioral control. The Theory of Planned Behavior (TPB) has been widely used in tourism research ( Ajzen and Driver, 1992 ; Han et al. , 2010 ; Han and Kim, 2010 ; Lam and Hsu, 2004 , 2006 ). TPB suggests that individuals are more likely to engage in behaviors that are believed to be achievable ( Armitage and Conner, 2001 ). Ajzen (1991) suggested that attitude, subjective norm, and perceived behavioral control are important to predict intention. Perceived behavioral control is what influences the tourists' intentions and their perception of their ability to perform a specific behavior.

Lam and Hsu (2004) utilized the TPB to examine motivations of travelers from mainland China to Hong Kong and found that attitude, perceived behavioral control, and past behaviors were directly related to travel intentions. In another study examining the visit intentions of Taiwanese travelers to Hong Kong, Lam and Hsu (2006) found that a positive association between visit frequency and re-visit intention.

Cheng et al. (2006) used the TPB to examine the negative word-of-mouth communication on visit intentions of Chinese consumers to high-class Chinese restaurants. It was determined from their study that the TPB constructs were positively impacted by negative word-of-mouth indicating that the TPB effectively measured consumer communication intention. Similarly, Han and Kim (2010) modified the TPB in the investigation of customers' intention to revisit environmentally friendly hotels and found that past behavior was a significant predictor of intention–the more customers stay at a green hotel, the more likely they intend to revisit. It can be concluded from previous research efforts that the TPB can be utilized to effectively measure behavioral intentions of tourists successfully.

Motivation and intentions

Attitudes will have a positive relationship with Intention

Subjective Norm will have a negative relationship with Intention

Perceived Behavioral Control will have a positive relationship with Intention

Methodology

Survey instrument.

A survey questionnaire was developed to collect information on the socio-demographic background, motivation construct, and planned behavior construct from tourists. Socio-demographic data queried were age in years (continuous), gender (3 categories, male, female and prefer not to answer), level of education (9 categories, from less than high school degree to doctoral degree), marital status (5 categories, from single to widow/widower), personal annual income (12 categories, from less than $20,000 to more than $200,000). Tourists' home residence state and country were also collected.

A dark tourism motivation construct was developed based on previous studies ( Biran et al. , 2014 ; Bissell, 2009 ; Lam and Hsu, 2006 ; Molle and Bader, 2014 ), and used to query previous visit and potential visit separately using a five-point Likert scale (“1 = extremely unimportant”; “5 = extremely important”). This motivation construct consists of 33 item statements from four dimensions ( Table 1 ) which include engaging entertainment, dark experience , unique learning experience , and casual interest . Dark experience consisted of nine statements, related to death, fascination with abnormal and/or bizarre events and destinations, and emotional experiences with a connection to death (e.g., “to travel”, “to have some entertainment”). Engaging entertainment was measured using ten statements that inquire about the personal or emotional connection to the destination they have visited or wish to visit in the future (e.g., “to witness the act of death and dying”, “to experience paranormal activity”). Unique learning experience focused on learning about the history of the destination being visited or trying something that is different and out of the ordinary (eight items, e.g., “to try something new”, “to increase knowledge”). Casual interest focuses on individuals who want to visit a dark tourism destination for the entertainment value but want to have a relaxing time while doing so (six items, “special tour promotions”, “natural scenery”).

The planned behavior construct queried on four dimensions (i.e., attitudes , subjective norms , perceived behavioral control , and behavioral intentions ) associated with visiting dark tourism destinations, with a total of 16 item statements ( Table 2 ). Five item statements were used to measure dark tourists' attitudes (e.g., “visiting a dark tourism destination is enjoyable”, “visiting a dark tourism destination is pleasant”) and behavioral intentions (e.g., “I will visit a dark tourism destination in the next 12 months”, “I would revisit the most recent dark tourism destination I visited again in the future”) respectively, using a five-point Likert scale (“1 = Strongly disagree”; “5 = Strongly agree”). Dark tourists' perceived behavioral control was measured by three item statements (e.g., “I am in control of whether or not I visit a dark tourism destination”, “If wanted, I could easily afford to visit a dark tourism destination”), using the same five-point Likert scale (“1 = Strongly disagree”; “5 = Strongly agree”). For subjective norms dimension, each of the three item statements was measured by a different five-point Likert scale. The statement that “most people I know would choose a dark tourism destination for vacation purposes” uses the scale in which “1 = strongly disagree”, “5 = strongly agree”. One item statement asks individuals to rate on whether “people who are important to me think I ____ choose a dark tourism destination to visit” “1 = definitely should not”, “5 = definitely should”). Another statement asks individuals to rate whether “people who are important to me would ___ of my visit to a dark tourism destination” “1 = definitely disapprove”, “5 = definitely approve”).

Sampling and procedure

To increase the reliability and validity of the survey, a pilot study was conducted. A small group of industry professionals from all over the country currently working at dark tourism destinations and other academic researchers were invited to critique the initial draft of the survey. Forty-one individuals took the survey instrument and provided feedback (e.g., some wording issues). After revisions from the pilot study were completed, the survey was launched, and data was collected.

Qualtrics, a web-based survey software company with access to an electronic database of survey candidates, was used to administer this questionnaire to participants. A total of 44,270 invitations were randomly sent to Qualtrics panel participants requesting participation in this study. Qualification of participants was completed by requesting all survey recipients answer the following questions: (1) Have you visited a dark tourism location within the past 24 months? and (2) Do you plan to visit a dark tourism location within the next 12 months? A statement was provided to all participants explaining what consisted of a dark tourism location to ensure participants were not taking the survey based on experiences of activities like haunted houses or haunted hayrides. Only 3,907 individuals were eligible to complete the survey, and a total of 1,068 participants did complete the survey, which yields a response rate of 27.3%. Altogether 651 out of 1,068 individuals had previously visited a dark tourism destination within the last 24 months while the remaining 417 individuals plan to visit a dark tourism destination within the next 12 months.

Data analysis included descriptive statistics, reliability tests, confirmatory factor analysis (CFA), and structural equation modeling (SEM). Descriptive statistics were used to outline respondents' characteristics (e.g., demographic composition). CFA was utilized to evaluate the measurement model, demonstrate adequate model fit, and ensure satisfactory levels of reliability and validity of underlying variables and their respective factors. Factor loadings greater than 0.70 indicated that the constructs are appropriately represented and considered acceptable ( Hair et al. , 2010 ). Cronbach's alphas were computed to test the internal reliability of items comprising each dimension of the dark tourism motivation construct ( dark experience , engaging entertainment , unique learning experience , casual interest ) and the planned behavior construct ( attitudes , subjective norm , perceived behavioral control ), respectively. A cutoff value of 0.7 was utilized to determine “good” reliability ( Peterson, 1994 , p. 381).

To confirm measurement model validity, the chi-squared ( x 2 ) statistic, Root-Mean-Square-Error of Approximation (RMSEA), Comparative Fit Index (CFI), and the Standardized Root Mean Square Residual (SRMR) values were reviewed. Cutoff criteria used to determine “good fit” were RMSEA score < 0.08 ( Byrne, 1998 ), CFI scores > 0.90 ( Kline, 2005 ), SRMR < 0.08 to indicate a good fit ( Hu and Bentler, 1999 ).

Overwhelmingly, many tourists who had either visited a dark tourism location or plan to visit a dark tourism destination were female (65.4%). Additionally, the majority of participants were 25–34 years of age (44.2%) with the next largest age groups being 35–44 years (21%) and 18–24 years (20.9%). Most had either a 4-years Bachelor's degree from college (30.5%) or at least some college education but did not finish their degree (25.3%). 54.5% of the survey participants were married and 37.6% were single. As for income, the largest percentage (19.5%) had an individual annual income ranging from $20,001-$40,000. A full table of demographic characteristics of the participants can be seen in Table 3 .

Partial disaggregation of measurement model

SEM was utilized to investigate the relationships among dark tourism construct, the planned behavior construct and behavioral intentions. Like the CFA testing, the SEM also uses the chi-squared ( x 2 ) , RMSEA, SRMR, and CFI to determine overall model fit and relationships for this study. After further testing for convergent and discriminant validity, it was determined that all constructs met the composite reliability 0.70 or greater standard regarding the 3-parcel hypothesized model ( Table 4 ) ( Hair et al. , 2010 ).

There are several ways to parcel variables into groupings. For purposes of this study, the variables were parceled using the item-to-construct method since the SEM model was large in size and the goal was to have parcels balanced in terms of difficulty and discrimination ( Little et al. , 2002 ). To develop the parcels, standardized regression weights were evaluated, and the three highest scores served as anchors to each of the three parcels with the highest values associated to parcel 1, next highest to parcel 2, and then the next highest to parcel 3. The remainder of variables were placed into the parcels continuing with the 4th highest value placed into the 3rd parcel and repeating the process in inverted order until all variables were assigned into parcels. Once the variables for each construct were placed into appropriate parcel groupings, averages of the questions associated to the new parceled variables were calculated prior to the CFA and SEM analysis. The attitude and behavioral intention constructs had five variable questions, while subjective norm and perceived behavioral control only had three questions. In those situations, one individual variable question served as the parcel item. Table 2 shows the variables and the parcels in which they were grouped.

Additionally, the average variance extracted was calculated and proved to be less than the composite reliability for each construct indicating convergent reliability of the constructs. The average variance extracted was greater than the 0.50 standard for Dark Experience, Engaging Entertainment, Unique Learning Experience, Attitude, and Subjective Norm constructs. Behavioral Intention (0.49) and Casual Interest (0.48) had values that were borderline acceptable regarding convergent validity. The only construct that did not meet the standards of convergent validity testing was Perceived Behavioral Control (0.23). When testing for divergent validity, all square-root of average variance extracted calculations were greater than the inter-construct correlations indicating divergent validity was present in this study. Partial disaggregation of the variables resulted in a much stronger overall model fit. The RMSEA value was 0.08 indicating a strong model fit and the CFI (0.891) value was acceptable indicating a good model fit. The SRMR value (0.06, Table 4 ) also showed a strong model fit.

Hypothesis testing

Overall, most of the relationships between the dark tourism construct and the TPB constructs were significant. Results show that dark experience has a positive significant relationship with both attitudes (0.434) regarding tourists visiting a dark tourism destination and subjective norms (0.242, Table 5 ). Casual interest has a positive significant relationship with both attitudes (0.404) and subjective norm (0.330). Both engaging entertainment (−0.080; −0.217) and unique learning experience (0.152; −0.247) are not significantly associated with neither attitudes nor subjective norms . Results show that both attitudes (0.396) and perceived behavioral control (0.716) have a significant positive relationship with behavioral intention .

SEM testing was completed on the data. In addition to the significant and insignificant relationships indicated by the SEM testing, to answer some of the specific research questions asked by this study one must review the distinct question factor loadings to get those answers. A full set of the factor loadings of survey questions asked regarding dark tourism and TPB constructs are in Table 1 . A visualization of all hypothesis testing results is in Table 5 as well as on Figure 1 .

It can be concluded from the findings of this research that dark experience has a positive relationship with attitudes regarding tourists visiting a dark tourism location, indicating that Hypothesis 1 was fully supported. Tourists seek specific characteristics when choosing to visit a dark tourism destination. Akin to findings from Bissell (2009) , the reasons for visiting: I want to try something new and out of the ordinary as well as I am fascinated with abnormal and bizarre events were strong. Alone these two variables do not constitute wanting to experience dark tourism but suggest a curiosity about dark tourism and a desire for new experiences ( Seaton and Lennon, 2004 ). Individuals answered favorably to all questions related to interest in experiencing paranormal activity. Although Sharpley (2005) suggested “fascination with death” as a potential motive for tourists to visit dark tourism destinations, questions specifically related to death (i.e., to witness the act of death and dying , to satisfy personal curiosity about how the victims died ) , reveal that fascination with death and dying was not a strong motivating factor for the tourists' who participated in this research study. The positive relationships of dark experience with attitudes ( H1 ) and subjective norm ( H2 ) , respectively, implies that tourists are seeking experiences that satisfy curiosity or they are seeking interaction with the paranormal. Tourists seek a fun and enjoyable tourist experience by visiting dark tourism destinations, and do not feel pressured by societal norms of their friends and family, which may prevent them from visiting dark tourism destinations.

The engaging entertainment dimension regarding both attitude ( H3 ) and subjective ( H4 ) was not supported in this study, which is interesting considering the questions in this dimension were developed to determine the importance of the tourists connecting with the information presented at the destination while still having an enjoyable experience.

Like Raine (2013) , this study considered the unique learning experience dimension to include individuals who are hobbyists and are typically visiting these destinations solely for educational purposes and to not engage with the destination as a dark tourism site. To present an alternative consideration to the construct of unique learning experience, Seaton (1996) determined that the more attached a person was to a destination, the less likely they would be fascinated with death, resulting in the tourists not viewing the dark tourism destination as being “dark”. This thought process may be a possibility of explanation for why the relationships were negative between unique learning experience and the TPB constructs, resulting in both Hypothesis 5 and 6 not being supported. Farmaki (2013) strengthens this argument by determining that many tourists visit museums for the purpose of education, but museums will incorporate the concept of death to enhance the tourist experience.

Results from this study also indicate that participants of this study were not traveling to dark tourism destinations for educational purposes. Additionally, results indicate that individuals who were perhaps traveling for the purposes of unique learning experience had negative feelings or experiences with subjective norms, lending to the belief that their family and friends were not supportive of their choice to visit a dark tourism destination.

Raine (2013) discovered a group of tourists she classified as sightseers and passive recreationalists. These tourists can be themed as “incidental” as they were likely not seeking a dark tourism destination related to death and burials, but instead were looking for a destination to escape from everyday life. These statements can easily be supported by this research study as Hypotheses 7 and 8 were both positively supported in relationship to casual interest and attitudes ( H7 ) and subjective norm ( H8 ). The questions asked in this study specifically relate to value of tours, special promotions, and enjoying time with friends and family.

Individuals were seeking attitudinal experiences through their visits to dark tourism destinations, supporting Hypothesis 9 . Unlike the results from Lam and Hsu (2004) , subjective norms do play a role in behavioral intentions. This study found that the influence of societal norms and pressures do influence tourists' intention to visit dark tourism destinations, lending to Hypothesis 10 not being supported as expected. Regarding perceived behavioral control, when tourists feel capable and in control of their tourism choices, it will positively impact their behavioral intention or likelihood of visiting a dark tourism destination, supporting Hypothesis 11 .

Practical implications

Practitioners working in tourism industries and communities of dark tourism destinations can greatly benefit from the results of this study. Managers of dark tourism destinations must realize that visitors are attracted to these locations for many different reasons ( Bissell, 2009 ) and not just for fascination of death or paranormal activity. While this research does not focus specifically on individual motivating factors that influence behavior to visit, overarching attributes were determined to influence behavioral intentions more than others. The significant positive relationships found in this study between dark experience, unique learning experience, and casual interest suggest dark tourism destination managers offer a variety of tours and services to visitors and should be sensitive in how they display or present information so it does not come across as being offensive to tourists in the event they have strong emotional ties to the destination or individual(s) who may have been a victim at the destination.

Due to the broad nature of this study and its data collection efforts, the dark tourism locations visited by participants varied greatly. It can be concluded from the data that the use of television and contemporary media featuring dark tourism locations does positively influence tourists' behavioral intention to visit. Variables related to dark tourism destinations featured on television shows were more strongly favored in relationship to the dark experience construct than engaging entertainment. This indicates that tourists are curious about what they have seen on television or mass media and want to experience similar. Managers of dark tourism destinations featured on television shows should effectively market their locations as such to increase interest and tourism traffic to their destination. If paranormal tours are not currently being offered this would be a recommendation (if applicable) to generate more tourism interest.

Additionally, due to the increased popularity and reliance on websites and social media platforms for information, practitioners should register their location on dark tourism websites and registries so more curious travelers can easily locate them. Utilizing TripAdvisor.com and other similar travel websites is another option for practitioners to generate tourism interest to their destination. Making information readily available and easy to locate for tourists will continue to strengthen the relationship between perceived behavioral control and behavioral intention. Additionally, considering societal norms had a positive relationship with dark tourism constructs within this study, practitioners could market their destination as being taboo to tourists wanting to satisfy their rebellious curiosity.

Limitations and future research

This study has several limitations. Since the data was collected using Qualtrics Panels, potential participants are asked to self-report and assess whether they are eligible dark tourists for this study, based on given definition of dark tourism. Such self-assessment may not always be precise. If adopting this survey method, future research may consider asking participations to provide the specific dark tourism destination type that they have visited in the past 24 months, to help further confirm their eligibility for study participation. It is also recommended that if time and resources permit, future research consider collecting data on-site at dark tourism destinations. Also, this research study did not take into consideration the type of dark tourism destination visited by the respondents. Dark tourism destinations vary in the levels of violence and death that are associated with them ( Seaton, 1996 ; Stone, 2006 ). Future research can investigate additional motivational factors of tourists to visit dark tourism destinations with varying levels of darkness associated to them.

Most of the previous studies are case studies with historical battlefields and concentration camps being the hot spot for tourist activity. It is important and yet lacking to explore the general pattern of the association between motivations and visit intentions to dark tourism sites in general. Ryan and Kohli (2006) suggested there are differences between dark tourism destinations created by natural disasters (e.g., earthquakes in Sichuan, China; Biran et al. , 2014 ) and those that were sites of death at the hand of man (e.g., Auschwitz concentration camp). Moreover, Zhang et al. (2016) were among the few that explored the associated between motivation and association, but only on college students at one specific site. Although this study is inclusive of different dark tourist groups and dark tourism sites, future research may consider factoring in such difference in dark tourism destinations while exploring dark tourist motivations and visit intensions.

Conclusions

This study serves as exploratory research examining the association between tourist motivations and visit intentions and paves the way for future research in dark tourism. This study contributes to the dark tourism literature by proposing a new theoretical framework linking and extending dark tourism motivation construct with the Planned Behavior Construct. Study results can also benefit practitioners in dark tourism sector.

Graphic representation of theoretical framework and hypothesis testing results

Factor loadings for dark tourism variables

Partial disaggregation parcel groupings of TPB variables

Demographic characteristics of survey participants

CFAs of nested models

Full-data set hypothesis testing results

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Space exploration: A luxury or a necessity?

by Daniel Fillion, The Conversation

"Oh, come on Daniel, space travel is so expensive, and pointless!" These were the words of my friend Max, during a Christmas party where I was discussing my thesis project: studying places on Earth where the living conditions are so extreme, they could hold lessons for future space missions.

This disdainful attitude toward space research is actually quite common.

Space exploration is currently booming. Just think of the Artemis missions, SpaceX's ambitious plans for Mars, the deployment of the James Webb telescope or the recent "race to the moon."

A number of large-scale projects are getting the green light now, mainly from NASA, including the Artemis II mission that will carry four astronauts to the moon, which will have Canadian astronaut Jeremy Hansen aboard . This will be a first since 1972. Incredibly, it's been 50 years since the last human mission to Earth's natural satellite.

Although many people find space exploration inspiring, others are skeptical and even angered by what they see as an unjustifiable waste of resources and money on an activity that only spreads pollution to another place. This sums up the feelings of my friend Max.

In this article, I will try to prove him wrong.

Humans are explorers first

My great curiosity has led me to travel to extreme places so I can study them . But I am not the only one with this desire to explore.

In my Grade 9 history class, my teacher stood on top of her desk and, with a grave and serious tone, went on to act out Jacques Cartier's arrival in North America in her own, colorful style. A few years earlier, I had learned about how the first humans left their caves to climb mountains. One hundred and thirty years ago, humans sailed further and further south until they saw the glacial landscapes of Antarctica for the first time . At the same time, humans were attempting to dominate the skies and aiming for the beyond with planes and rockets—which is how we got to the moon.

What is the common denominator in our history? Exploration, of course.

Human nature is characterized by a propensity to travel, to look further and to discover. We are all curious by nature. If we stop wanting to explore, we stop being human.

The Earth has rings

So, my friend Max, let me invite you outside. It's a beautiful, starry night with no moon. It's a bit cold, but at least the atmosphere isn't too humid, which makes the sky more transparent. We can see stars flickering. Some are blue, others are red. And the more our eyes adapt, the more the sky reveals its secrets.

Suddenly, something else stands out. It's another light, but it's not flashing, and it's moving quite quickly. A shooting star? No, the atmosphere would have burned it up in a few seconds .

It's a satellite, one of thousands that orbit the Earth like rings. These satellites are a direct consequence of space exploration. We would be living in a completely different world without them.

Indeed, not an hour goes by in our lives when we don't use a satellite .

On the one hand, you would likely have gotten lost on your way here, Max, because there would have been no GPS to show you which exit to take. And secondly, I wouldn't have been able to help you find your way because there would be no wifi. We can push our thinking even further; agriculture, environmental monitoring, communications, the weather, even banks, all of these depend on satellites.

But how does this work? You have to understand that these satellites move so quickly they actually circle the Earth several times a day. Combined with a very large workforce, they provide a complete view of the globe. From the middle of the oceans to the highest mountains and the almost inaccessible poles, we have eyes everywhere. By drawing on this vast quantity of observations, we obtain data on changes to the earth's surface, the spread of forest fires, the movement of winds, the melting of ice and many other things, while enabling global communication and credit card transactions .

Space exploration was the trigger that enabled us to develop and operate these technologies. And it doesn't stop there.

Two birds, one stone

The practice of medicine in remote areas also benefits from space exploration. It's not easy for communities in remote areas to access health care, especially since hospitals don't always have the sophisticated equipment they need.

If you think about it, when astronauts explore space, they become a small population in a very, very remote region. It's true. What happens if someone has a really bad stomach ache? Or breaks an arm? They don't have time to come back home for treatment, so we have to react, and quickly.

Scientific research in telemedicine has developed to address this important issue, producing a number of innovative technologies. And if these are useful for astronauts, why not use them for rural populations, too?

A few years ago, three Québec researchers from different universities were working on a tiny probe that could rapidly analyze and diagnose a blood sample .

Although some prototypes are not yet on the market, others are already in widespread use, such as the ultrasound scanner designed by NASA . This scanner takes precise photos of organs and bones that can be transmitted to a doctor, who will then have crucial information on hand to recommend treatments.

In a way, space exploration provides us with opportunities to respond to urgent needs on Earth. So, Max, are you beginning to see the need for it?

Another perspective

Finally, I have to admit that I find it rather encouraging to see Russians, Americans, Japanese, Canadians and Europeans living together on the Space Station. Not so long ago, some of these countries were attacking each other with nuclear bombs. In space, no such borders exist.

Exploration brings people together. It opens our eyes to new perspectives. It shows us that we're all in the same boat together. That's pretty important, don't you think, Max?

Our planet is magnificent and unique, an oasis of impossible life. But it is fragile. We need to protect it. That's why exploring beyond the Earth should not be considered a luxury; it's an investment in our shared humanity.

So, Max, when Jeremy Hansen and his crew take off in 2025, will you be there to watch them?

Provided by The Conversation

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