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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Allison Bressmer

How to write a persuasive essay

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

What is a persuasive essay?

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

What should every essay include?

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

  • “In my essay I will show why extinct animals should (not) be regenerated.”
  • “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

  • What arguments support your thesis?
  • What is the best order for your arguments?
  • What evidence do you have?
  • Will you address the opposing argument to your own?
  • How can you conclude convincingly?

The body of a persuasive essay

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

The conclusion of a persuasive essay

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

  • Choose an issue you truly care about
  • Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Debatable and non-debatable concepts

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Ethos, pathos and logos

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

How to make your essay credible

  • You show you’ve done your research: you understand the issue, both sides
  • You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

How to use logic in essays

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

How to use emotion in essays

  • You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
  • You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

ProWritingAid's Realtime Report

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

  • How is that advertisement working to convince you to buy a product?
  • How is a political candidate arguing for you to vote for them?
  • How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
  • How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

how to write a essay about persuasive

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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10 effective techniques to master persuasive essay writing and convince any audience.

Persuasive essay writing

As a skilled communicator, your ability to persuade others is crucial in many areas of life. Whether you’re presenting an argument, advocating for a cause, or simply trying to convince someone of your point of view, your persuasive essay can be a powerful tool. However, crafting an essay that truly convinces your reader requires more than just strong opinions and eloquent language. It requires a strategic approach that combines logical reasoning, emotional appeal, and effective writing techniques.

1. Craft a Compelling Introduction: Your introduction is the first impression you make on your reader, so it’s essential to capture their attention right from the start. Consider using a captivating anecdote, a thought-provoking question, or a shocking statistic to engage your audience and set the tone for your essay. By immediately grabbing their interest, you increase the chances that they’ll continue reading and be open to your persuasive arguments.

2. Clearly Define Your Position: Before launching into the main body of your essay, make sure to clearly state your position on the topic. This will help your reader understand your stance and follow your line of reasoning throughout the essay. Use concise and assertive language to communicate your position, and consider reinforcing it with strong evidence or expert opinions that support your viewpoint.

3. Appeal to Emotions: While rational arguments are important, emotions often play a significant role in persuasive writing. Connect with your reader on an emotional level by using vivid descriptions, personal anecdotes, or powerful metaphors. By eliciting an emotional response, you can create a deeper connection with your audience and make your arguments more compelling.

Choose a compelling topic that ignites your passion

Choose a compelling topic that ignites your passion

When crafting a persuasive essay, it is crucial to select a topic that not only captivates and engages your readers but also resonates strongly with you. By choosing a compelling topic that ignites your passion, you will be able to infuse enthusiasm and conviction into your writing, making it more convincing and persuasive.

While it may be tempting to select a popular or trending topic, it is essential to choose something that you deeply care about and have a genuine interest in. Your passion for the subject matter will shine through in your writing, capturing the attention and interest of your readers.

  • Explore your hobbies and personal interests.
  • Reflect on societal issues that deeply affect you.
  • Consider topics that challenge conventional thinking.
  • Analyze current events and their impact on your community or society as a whole.
  • Look for subjects that inspire debate and differing opinions.
  • Examine topics that align with your values and beliefs.

By choosing a topic that you are not only knowledgeable about but also passionate about, you will have a stronger emotional connection to your writing. This emotional connection will allow you to effectively convey your argument, influence your readers’ perspectives, and ultimately convince them to see things from your point of view.

Remember, the key to writing a persuasive essay lies in your ability to convey your ideas convincingly. By selecting a compelling topic that ignites your passion, you will have a solid foundation for crafting a persuasive essay that will resonate with readers and leave a lasting impact. So, take the time to explore your interests and choose a topic that truly captivates you.

Conduct thorough research to gather supporting evidence

Gathering strong evidence is a vital step in writing a persuasive essay. Convincing your readers requires you to present compelling facts, statistics, expert opinions, and examples that support your arguments. To achieve this, it is crucial to conduct thorough research to collect relevant and reliable information.

Begin by determining the main points you want to convey in your essay. These points should align with your thesis statement and support your overall argument. Once you have a clear idea of what you are trying to communicate, start gathering supporting evidence.

Research various credible sources such as academic journals, books, reputable websites, and expert interviews. Look for information that directly relates to your topic and can be used to reinforce your arguments. Be sure to verify the credibility and reliability of your sources to ensure the accuracy of the information.

Take notes as you conduct your research, highlighting key points, supporting evidence, and any quotes or statistics that you may want to include in your essay. It is essential to organize your findings in a way that makes sense and flows logically in your essay.

When using statistics or data, make sure to cite the sources properly to give credit to the original authors and establish your credibility as a writer. This will also allow your readers to verify the information themselves if they wish to do so.

By conducting thorough research and gathering strong supporting evidence, you will be able to present a persuasive and well-supported argument in your essay. This will not only convince your readers but also showcase your knowledge, understanding, and dedication to the topic at hand.

Develop a clear and concise thesis statement

One of the most important aspects of writing a persuasive essay is developing a thesis statement that is clear, concise, and compelling. A thesis statement serves as the main argument or central idea of your essay. It sets the tone for the entire piece and helps to guide your reader through your argument.

When developing your thesis statement, it’s essential to choose a strong and persuasive statement that clearly states your position on the topic. Avoid vague or ambiguous language that can confuse your reader and weaken your argument. Instead, use strong and specific language that clearly conveys your main point.

Your thesis statement should be concise, meaning it should be expressed in a clear and straightforward manner. Avoid unnecessary words or phrases that can dilute your message and make it less powerful. Instead, focus on getting your point across in as few words as possible while still maintaining clarity and impact.

Additionally, your thesis statement should be compelling and persuasive. It should motivate your reader to continue reading and consider your argument. Use persuasive language and strong evidence to support your thesis statement and convince your reader of its validity.

In summary, developing a clear and concise thesis statement is crucial for writing a persuasive essay. Choose a strong statement that clearly conveys your position, use concise language to express your point, and make your statement compelling and persuasive. By doing so, you will create a strong foundation for your entire essay and increase your chances of convincing your reader.

Use persuasive language and rhetorical devices

Use persuasive language and rhetorical devices

When it comes to crafting a compelling persuasive essay, one must master the art of persuasive language and employ various rhetorical devices. The way you choose your words and structure your sentences can make all the difference in captivating and convincing your readers.

One effective technique is to use strong and powerful language that evokes emotion and creates a sense of urgency. The use of vivid and descriptive words can paint a picture in the minds of your readers, making your arguments more relatable and engaging.

Additionally, employing rhetorical devices such as metaphors, similes, and analogies can effectively convey your message and help your readers understand complex ideas. By drawing comparisons and creating associations, you can make abstract concepts more tangible and easier to grasp.

Another valuable device is repetition. By repeating key phrases or ideas throughout your essay, you can emphasize your points and reinforce your arguments. This technique can help make your arguments more memorable and leave a lasting impact on your readers.

Furthermore, using rhetorical questions can encourage your readers to think critically about your topic and consider your perspective. By posing thought-provoking questions, you can guide your readers towards your desired conclusions and make them actively engage with your essay.

Lastly, employing the use of anecdotes and personal stories can make your essay more relatable and establish a connection with your readers. By sharing real-life examples or experiences, you can offer concrete evidence to support your arguments and establish credibility.

In conclusion, mastering persuasive language and employing rhetorical devices can greatly enhance the effectiveness of your persuasive essay. By choosing your words carefully, using powerful language, and incorporating various rhetorical techniques, you can captivate your readers and present your arguments in a compelling and convincing manner.

Address counterarguments and refute them with strong evidence

When writing a persuasive essay, it is crucial to anticipate and address potential counterarguments to strengthen your argument. By acknowledging opposing viewpoints and then refuting them with strong evidence, you can demonstrate the credibility and validity of your own position.

One effective way to address counterarguments is to acknowledge them upfront and present them in an objective and unbiased manner. By doing so, you show that you have considered different perspectives and are willing to engage in a fair and balanced discussion. This approach also helps you connect with readers who may initially hold opposing views, as it shows respect for their opinions and demonstrates your willingness to engage in thoughtful debate.

To effectively refute counterarguments, it is important to use strong evidence that supports your own position. This can include data, statistics, expert opinions, research findings, and real-life examples. By providing convincing evidence, you can demonstrate the superiority of your argument and weaken the credibility of counterarguments. Be sure to cite credible sources and use persuasive language to present your evidence in a convincing way.

In addition to providing strong evidence, it is also important to anticipate and address potential weaknesses in your own argument. By acknowledging and addressing these weaknesses, you can show that you have thoroughly considered your stance and are able to respond to potential criticisms. This helps to build trust and credibility with your readers, as they can see that you are aware of the limitations of your argument and have taken steps to address them.

In conclusion, addressing counterarguments and refuting them with strong evidence is a crucial component of persuasive writing. By acknowledging opposing viewpoints and providing solid evidence to support your own position, you can strengthen your argument and convince readers to adopt your point of view. Remember to always approach counterarguments objectively, use persuasive language, and address any potential weaknesses in your own argument. By doing so, you can create a compelling and persuasive essay that will resonate with your readers.

Edit and proofread your essay for grammar and clarity

Once you’ve completed your persuasive essay, the work isn’t quite finished. It’s essential to go back and review your writing with a critical eye, focusing on grammar and clarity. This final step is crucial in ensuring that your arguments are effectively communicated and that your reader can easily understand and follow your points.

First and foremost, pay attention to grammar. Look for any errors in your sentence structure, verb tense, subject-verb agreement, and punctuation. Make sure that your sentences are clear and concise, without any unnecessary or confusing phrases. Correct any spelling mistakes or typos that may have slipped through the cracks.

Next, consider the overall clarity of your essay. Read through each paragraph and ensure that your ideas flow logically and cohesively. Are your arguments supported by evidence and examples? Are your transitions smooth and seamless? If necessary, revise or rearrange your paragraphs to strengthen the overall structure of your essay.

It’s also important to check for any ambiguous or vague language. Make sure that your words and phrases have precise meanings and can be easily understood by your reader. Consider whether there are any areas where you could provide more clarification or add further details to strengthen your points.

When editing and proofreading, it can be helpful to read your essay out loud. This can help you identify any awkward or convoluted sentences, as well as any areas where you may have used repetitive or redundant language. Reading aloud also allows you to hear the natural rhythm and flow of your writing, giving you a better sense of how your words will be perceived by the reader.

Finally, consider seeking feedback from others. Share your essay with a trusted friend, family member, or teacher and ask for their input. They may be able to offer valuable suggestions or catch any errors that you may have missed. Sometimes, a fresh set of eyes can provide a new perspective and help you improve your essay even further.

By taking the time to edit and proofread your essay for grammar and clarity, you can ensure that your persuasive arguments are presented in the most effective and compelling way possible. This attention to detail will not only demonstrate your strong writing skills, but it will also increase the chances of convincing your reader to see things from your perspective.

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How to Write a Persuasive Essay (This Convinced My Professor!)

How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

how to write a essay about persuasive

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

persuasive essay

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

  • Identify a random topic
  • Ask a question about the topic that involves a value claim or analysis to answer
  • Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

  • The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
  • The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
  • What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

how to write a essay about persuasive

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

  • Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
  • Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
  • Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
  • Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
  • Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

how to write a essay about persuasive

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

  • Intro - Hook, Background information, Thesis statement
  • Topic sentence #1 , with supporting facts or stats
  • Concluding sentence
  • Topic sentence #2 , with supporting facts or stats
  • Concluding sentence Topic sentence #3 , with supporting facts or stats
  • Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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how to write a essay about persuasive

Writing a Persuasive Essay

Persuasive essays convince readers to accept a certain perspective. Writing a persuasive essay therefore entails making an argument that will appeal to readers, so they believe what you say has merit. This act of appealing to readers is the art of persuasion, also known as rhetoric. In classical rhetoric, persuasion involves appealing to readers using ethos, pathos, and logos.

In this tutorial, we refer to the sample persuasive draft and final paper written by fictional student Maggie Durham.

THE ART OF PERSUASION

Ethos refers to establishing yourself as a credible source of information. To convince an audience of anything, they must first trust you are being earnest and ethical. One strategy to do this is to write a balanced discussion with relevant and reliable research that supports your claims. Reliable research would include quoting or paraphrasing experts, first-hand witnesses, or authorities. Properly citing your sources, so your readers can also retrieve them, is another factor in establishing a reliable ethos. When writing for academic purposes, expressing your argument using unbiased language and a neutral tone will also indicate you are arguing fairly and with consideration of others having differing views.

When you appeal to your readers’ emotions, you are using pathos. This appeal is common in advertising that convinces consumers they lack something and buying a certain product or service will fulfill that lack. Emotional appeals are subtler in academic writing; they serve to engage a reader in the argument and inspire a change of heart or motivate readers toward a course of action. The examples you use, how you define terms, any comparisons you draw, as well as the language choices you use can draw readers in and impact their willingness to go along with your ideas.

Consider that one purpose of persuasion is to appeal to those who do not already agree with you, so it will be important to show that you understand other points of view. You will also want to avoid derogatory or insulting descriptions or remarks about the opposition. You wouldn’t want to offend the very readers you want to persuade.

Establishing an appeal of logos is to write a sound argument, one that readers can follow and understand. To do this, the facts and evidence you use should be relevant, representative, and reliable, and the writing as a whole should be well organized, developed, and edited.

STEPS FOR WRITING PERSUASIVELY

Step one: determine the topic.

The first step in writing a persuasive essay is to establish the topic. The best topic is one that interests you. You can generate ideas for a topic by prewriting, such as by brainstorming whatever comes to mind, recording in grocery-list fashion your thoughts, or freewriting in complete sentences what you know or think about topics of interest.

Whatever topic you choose, it needs to be:

  • Interesting : The topic should appeal both to you and to your intended readers.
  • Researchable : A body of knowledge should already exist on the topic.
  • Nonfiction : The information about the topic should be factual, not based on personal opinions or conspiracy theories.
  • Important : Your reader should think the topic is relevant to them or worthy of being explored and discussed.

Our sample student Maggie Durham has selected the topic of educational technology. We will use Maggie’s sample persuasive draft and final paper as we discuss the steps for writing a persuasive essay.

Step Two: Pose a Research Question

Once you have a topic, the next step is to develop a research question along with related questions that delve further into the first question. If you do not know what to ask, start with one of the question words: What? Who? Where? When? Why? and How? The research question helps you focus or narrow the scope of your topic by identifying a problem, controversy, or aspect of the topic that is worth exploration and discussion. Some general questions about a topic would be the following:

  • Who is affected by this problem and how?
  • Have previous efforts or polices been made to address this problem? – What are they?
  • Why hasn’t this problem been solved already?

For Maggie’s topic of educational technology, potential issues or controversies range from data privacy to digital literacy to the impact of technology on learning, which is what Maggie is interested in. Maggie’s local school district has low literacy rates, so Maggie wants to know the following:

  • Are there advantages and/or disadvantages of technology within primary and secondary education?
  • Which types of technology are considered the best in terms of quality and endurance?
  • What types of technology and/or programs do students like using and why?
  • Do teachers know how to use certain technologies with curriculum design, instruction, and/or assessment?

Step Three: Draft a Thesis

A thesis is a claim that asserts your main argument about the topic. As you conduct your research and draft your paper, you may discover information that changes your mind about your thesis, so at this point in writing, the thesis is tentative. Still, it is an important step in narrowing your focus for research and writing.

The thesis should

1. be a complete sentence,

2. identify the topic, and

3. make a specific claim about that topic.

In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective. It might state that a policy should be changed or a plan should be implemented. Or a persuasive thesis might be a plea for people to change their minds about a particular issue.

Once you have figured out your research question, your thesis is simply the answer. Maggie’s thesis is “Schools should supply technology aids to all students to increase student learning and literacy rates.” Her next step is to find evidence to support her claim.

Step Four: Research

Once you have a topic, research question, and thesis, you are ready to conduct research. To find sources that would be appropriate for an academic persuasive essay, begin your search in the library. The Purdue Global Library has a number of tutorials on conducting research, choosing search teams, types of sources, and how to evaluate information to determine its reliability and usefulness. Remember that the research you use will not only provide content to prove your claim and develop your essay, but it will also help to establish your credibility as a reliable source (ethos), create a logical framework for your argument (logos), and appeal to your readers emotionally (pathos).

Step Five: Plan Your Argument; Make an Outline

Once you have located quality source information—facts, examples, definitions, knowledge, and other information that answers your research question(s), you’ll want to create an outline to organize it. The example outline below illustrates a logical organizational plan for writing a persuasive essay. The example outline begins with an introduction that presents the topic, explains the issue, and asserts the position (the thesis). The body then provides the reasoning for the position and addresses the opposing viewpoints that some readers may hold. In your paper, you could modify this organization and address the opposing viewpoints first and then give the reasoning for your viewpoints, or you can alternate and give one opposing viewpoint then counter that with your viewpoint and then give another opposing viewpoint and counter that with your viewpoint.

The outline below also considers the alternatives to the position—certainly, there are other ways to think about or address the issue or situation. Considering the alternatives can be done in conjunction with looking at the opposing viewpoints. You do not always have to disagree with other opinions, either. You can acknowledge that another solution could work or another belief is valid. However, at the end of the body section, you will want to stand by your original position and prove that in light of all the opposing viewpoints and other perspectives, your position has the most merit.

Sample Outline of a Persuasive Argument

  • 1. Introduction: Tell them what you will tell them.
  • a. Present an interesting fact or description to make the topic clear and capture the reader’s attention.
  • b. Define and narrow the topic using facts or descriptions to illustrate what the situation or issue is (and that is it important).
  • c. Assert the claim (thesis) that something should be believed or done about the issue. (Some writers also briefly state the reasons behind this claim in the thesis as Maggie does in her paper when she claims that schools should supply tablets to students to increase learning , engagement, and literacy rates ).
  • 2. Body: Tell them.
  • a. Defend the claim with logical reasons and practical examples based on research.
  • b. Anticipate objections to the claim and refute or accommodate them with research.
  • c. Consider alternate positions or solutions using examples from research.
  • d. Present a final point based on research that supports your claim in light of the objections and alternatives considered.
  • 3. Conclusion: Tell them what you told them.
  • a. Recap the main points to reinforce the importance of the issue.
  • b. Restate the thesis in new wording to reinforce your position.
  • c. Make a final remark to leave a lasting impression, so the reader will want to continue this conversation and ideally adopt the belief or take the action you are advocating.

In Maggie’s draft, she introduced the topic with facts about school ratings in Texas and then narrowed the topic using the example of her local school district’s literacy rates. She then claimed the district should provide each student a tablet in order to increase learning (and thus, literacy rates).

Maggie defends her claim with a series of examples from research that proved how access to tablets, technology-integrated curriculums, and “flipped classrooms” have improved literacy rates in other districts. She anticipates objections to her proposal due to the high cost of technology and counter argues this with expert opinions and examples that show partnerships with businesses, personalized curriculums that technology makes possible, and teacher training can balance the costs. Maggie included an alternative solution of having students check out tablets from the library, but her research showed that this still left students needing Wi-Fi at home while her proposal would include a plan for students to access Wi-Fi.

Maggie concluded her argument by pointing out the cost of not helping the students in this way and restated her thesis reaffirming the benefits, and then left the reader with a memorable quote.

Click here to see Maggie’s draft with feedback from her instructor and a peer. Sample Persuasive Draft

Feedback, Revision, and Editing

After you write a draft of your persuasive essay, the next step is to have a peer, instructor, or tutor read it and provide feedback. Without reader feedback, you cannot fully know how your readers will react to your argument. Reader feedback is meant to be constructive. Use it to better understand your readers and craft your argument to more appropriately appeal to them.

Maggie received valuable feedback on her draft from her instructor and classmate. They pointed to where her thesis needed to be even more specific, to paragraphs where a different organization would make her argument more convincing, to parts of the paper that lacked examples, sentences that needed revision and editing for greater clarity, and APA formatting that needed to be edited.

Maggie also took a critical look at her paper and looked back at her writing process. One technique she found helpful was to read her paper aloud because it let her know where her wording and organization were not clear. She did this several times as she revised and again as she edited and refined her paper for sentence level clarity and concision.

In the end, Maggie produced a convincing persuasive essay and effective argument that would appeal to readers who are also interested in the way technology can impact and improve student learning, an important topic in 2014 when this paper was written and still relevant today.

Click here to see Maggie’s final draft after revising and editing. Sample Persuasive Revised

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How to Write Perfect Persuasive Essays in 5 Simple Steps

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WHAT IS A PERSUASIVE ESSAY?

What is a persuasive essay?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

  • Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
  • Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
  • Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
  • Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
  • Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
  • Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Persuasive essay | opinion writing unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

Persuasive essay | persuasive essay template | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Persuasive essay | 7 top 5 essay writing tips | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

Persuasive essay | RHETORIC | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

Persuasive writing template and graphic organizer

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Persuasive essay | Images play an integral part in persuading an audience in advertisements | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

  • Reduce your use of single-use plastics
  • Use public transportation, carpool, bike or walk instead of driving alone.
  • Support clean energy sources such as solar and wind power
  • Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

Persuasive essay | fact and opinion unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

This  huge 120-page resource combines four different fact and opinion activities that you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

  • WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
  • IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
  • SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
  • IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
  • SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
  • SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
  • ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
  • SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
  • SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
  • SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
  • IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
  • WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
  • SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
  • SHOULD THE VOTING AGE BE LOWERED?
  • DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
  • SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
  • IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
  • SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

  • Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
  • Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
  • Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
  • Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
  • Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive writing prompts

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

Persuasive essay | year 4 persuasive text example 1536x1536 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

VIDEO TUTORIALS FOR PERSUASIVE WRITING

Persuasive essay | persuasive writing tutorial video | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

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Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

persuasive writing unit

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

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The Ultimate Guide to Opinion Writing for Students and Teachers

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Top 5 Persuasive Writing Techniques for Students

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5 Top Persuasive Writing Lesson Plans for Students and Teachers

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23 Persuasive writing Topics for High School students

Persuasive essay | 1 reading and writing persuasive advertisements | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

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How to Start an Essay with Strong Hooks and Leads

Home / Guides / Writing Guides / Paper Types / How to Write a Persuasive Essay

How to Write a Persuasive Essay

The entire point of a persuasive essay is to persuade or convince the reader to agree with your perspective on the topic. In this type of essay, you’re not limited to facts. It’s completely acceptable to include your opinions and back them up with facts, where necessary.

Guide Overview

  • Be assertive
  • Use words that evoke emotion
  • Make it personal
  • Topic selection hints

Tricks for Writing a Persuasive Essay

In this type of writing, you’ll find it is particularly helpful to focus on the emotional side of things. Make your reader feel what you feel and bring them into your way of thinking. There are a few ways to do that.

Be Assertive

A persuasive essay doesn’t have to be gentle in how it presents your opinion. You really want people to agree with you, so focus on making that happen, even if it means pushing the envelope a little. You’ll tend to get higher grades for this, because the essay is more likely to convince the reader to agree. Consider using an Persuasive Essay Template to understand the key elements of the essay.

Use Words that Evoke Emotion

It’s easier to get people to see things your way when they feel an emotional connection. As you describe your topic, make sure to incorporate words that cause people to feel an emotion. For example, instead of saying, “children are taken from their parents” you might say, “children are torn from the loving arms of their parents, kicking and screaming.” Dramatic? Yes, but it gets the point across and helps your reader experience the

Make it Personal

By using first person, you make the reader feel like they know you. Talking about the reader in second person can help them feel included and begin to imagine themselves in your shoes. Telling someone “many people are affected by this” and telling them “you are affected by this every day” will have very different results.

While each of these tips can help improve your essay, there’s no rule that you have to actually persuade for your own point of view. If you feel the essay would be more interesting if you take the opposite stance, why not write it that way? This will require more research and thinking, but you could end up with a very unique essay that will catch the teacher’s eye.

Topic Selection Hints

A persuasive essay requires a topic that has multiple points of view. In most cases, topics like the moon being made of rock would be difficult to argue, since this is a solid fact. This means you’ll need to choose something that has more than one reasonable opinion related to it.

A good topic for a persuasive essay would be something that you could persuade for or against.

Some examples include:

  • Should children be required to use booster seats until age 12?
  • Should schools allow the sale of sugary desserts and candy?
  • Should marijuana use be legal?
  • Should high school students be confined to school grounds during school hours?
  • Should GMO food be labeled by law?
  • Should police be required to undergo sensitivity training?
  • Should the United States withdraw troops from overseas?

Some topics are more controversial than others, but any of these could be argued from either point of view . . . some even allow for multiple points of view.

As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you’ll end up with a paper that will receive high grades.

Finally, if you’re ever facing writer’s block for your college paper, consider WriteWell’s template gallery to help you get started.

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How to Write a Persuasive Essay in 6 Steps

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A persuasive essay is defined by two purposes: to convince the audience to agree with the speaker’s position on a debatable issue and to inspire listeners to take action. In order to succeed, the speaker must forge a relationship with the audience, while appealing to their intellect and emotions. Let’s look at six steps to writing an excellent persuasive essay.

1. Choose a debatable issue about which you have strong feelings and a definite position.

A debatable issue is one that generates conflicting opinions and points of view; it also may generate strong personal or professional feelings as to how it should be addressed. A persuasive essay is likely to be more effective if you invest your time and effort in writing about an issue that is important to you, perhaps one that you relate to personally.      

2. Research all sides of the issue and take notes.

Once you have chosen an issue for your essay, research conflicting views about it. Take notes over information that supports your position on the issue: facts, examples, statistics, anecdotes, and quotations from experts and/or reliable studies. Record the sources of the information to establish its reliability. Also, take notes over information that supports the strongest argument against your position on the issue. 

3. Draft a thesis statement for your essay.

Like most essays, a persuasive essay needs a thesis statement: a sentence that clearly states what you will explain and support in the essay. Write a thesis that clearly states your position on the issue.

4. Create a working outline.

A working outline is not detailed. Referring to your notes, create a 3-part working outline that lists 2 of the strongest arguments in favor of your position and the strongest argument against it. 

5. Draft the introduction, main body, and conclusion of your essay.

In drafting your essay, keep in mind the objectives to achieve in each part. Also, incorporate rhetorical devices, imagery, and figurative language throughout the text.

Introduction: To arouse the interest of the audience, use one or more of these methods. 

  • Begin with an anecdote that relates to the subject of the essay; it can be an anecdote from your personal experience or one you have heard or read from another source.
  • Begin with historical or factual information of interest regarding the subject.
  • Begin with a quotation that relates to the subject. Quotations from history, literature, or contemporary figures can all be effective; identify the source of the quotation.

Develop the introduction by identifying the general subject of your essay and the specific issue at hand; acknowledge that the issue generates disagreement, as views regarding it often conflict. 

Conclude the introduction with your thesis, stating your position on the issue clearly and concisely.  

Main Body: Refer to your working outline while writing the main body of your essay. Draft a main body paragraph to address each of the three parts of the outline. Since the working outline includes two arguments supporting your position and one opposing it, the main body may consist of three paragraphs; however, if more than one paragraph is required to thoroughly address a part of your outline, by all means, write it. Refer to your research notes and the list of rhetorical devices while developing each paragraph. 

Conclusion: The final paragraph should indicate to listeners that your essay is reaching an end.  

  • Restate the issue and your position regarding it. 
  • Briefly sum up your two arguments in favor of your position.
  • Explain what will happen if your position is not adopted and why the resulting consequences are important to the audience.
  • Point out actions that should be taken in addressing the issue to avoid serious consequences.

The final sentence of the conclusion should leave listeners with something to think about. A powerful, thought-provoking quotation, a vivid image, or a final rhetorical question—asked and answered—will provide a sense of closure, while emphasizing the validity of your essay.  

6. Review the structure and content of the essay, and revise the text to make it more effective and convincing. 

After reviewing and revising the text of your essay, you should be able to answer “yes” to these questions:

Is there a paragraph of introduction?

  • Have you engaged the interest of the audience in some way?
  • Have you established your own voice in the essay and created a bond between you and your listeners?
  • Have you identified the topic and the specific issue of your essay?
  • Does the paragraph end with a thesis statement that clearly states your position on the issue?

Does the main body consist of at least 3 paragraphs? 

  • In the first main body paragraph, have you stated the strongest argument against your position on the issue? Have you refuted the argument with various types of specific evidence?
  • In the second main body paragraph, have you presented your first argument in favor of your position? Have you supported your argument with various types of specific evidence?
  • In the third main body paragraph, have you presented a stronger argument in favor of your position,  the best argument you can present? Have you supported it with various types of specific evidence?
  • Throughout the main body paragraphs, have you included appeals to ethos, pathos, and logos?

Is there a paragraph of conclusion?

  • Have you restated the issue and your position on it?
  • Have you summed up your two arguments in favor of your position?
  • Have you explained what will happen if your position is not adopted and why the resulting consequences are important to the audience?
  • Have you pointed out actions that should be taken in addressing the issue to avoid serious consequences?
  • Does the conclusion give listeners a sense of closure and leave them with something to think about?

Does the text of your essay employ numerous rhetorical devices?

As you read your essay aloud, have you provided transition words and phrases to move smoothly from one part of a paragraph to another and from one paragraph to the next?

Do you think your essay is persuasive and will hold the attention of the audience? (If not, why not? What would make it more persuasive and engaging?)

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Persuasive Essay Writing

Cathy A.

How to Write a Persuasive Essay: A Step-by-Step Guide

13 min read

Published on: Jan 3, 2023

Last updated on: Jan 29, 2024

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It's the night before the essay is due, and you haven't even started. Your mind is blank, and you have no idea what words will persuade your teacher. 

The good news is that some tips and tricks can make the process of writing a persuasive essay much easier.

In this blog, we'll break down the components of a persuasive essay and provide helpful tips and examples along the way. By the end, you should have all the guidelines to create a winning essay that will persuade your readers to see things your way.

Let's take a closer look at all these steps.

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What is a Persuasive Essay?

A persuasive essay presents logical arguments with emotional appeal.

Typically, persuasive essays begin with a question that the writer spends the essay arguing in favor of or opposition to. 

For example: should kids be allowed to play video games on weekdays? 

The writer would then spend the rest of the essay backing up their claim with reasons and evidence. 

Persuasive essays often include counterarguments. These arguments oppose the writer's position. 

By including counterarguments, persuasive essays become more interesting. They also force the writer to think critically about their position.

For example, an opponent of the previous argument might say that playing video games leads to poor grades. 

The original writer could deny this claim by pointing to studies that show no correlation between bad grades and playing video games.

The best persuasive essays are well-researched and use data to support their claims. 

However, persuasive essays are not just about logic. They also need to include emotional appeal. 

After all, people are more likely to be persuaded by an argument that speaks to their feelings. 

Elements of a Persuasive Essay 

When a persuasive essay is a task, you must keep these three greek terms in mind. They are:

  • Ethos (appeal to ethics) 
  • Pathos (appeal to emotion)
  • Logos (appeal to logic)

A good essay will use all of these elements to convince the reader that the argument presented is valid. 

Let's take a closer look at each one.

Ethos - the Credibility Element 

The persuasive power of ethos lies in the character or credibility of the person making the argument. 

For an argument to be persuasive, the person presenting it must be someone that the audience trusts. 

This could be because they are an expert on the subject or because they have first-hand experience with it. Either way, ethos establishes the speaker's credibility and makes the audience more likely to trust what they have to say.

Pathos -the Emotional Element 

While ethos deals with the character of the person making the argument, pathos has to do with the audience's emotions. A persuasive argument will tap into the audience's emotions and use them to sway their opinion.

This could be done through stories or anecdotes that evoke an emotional response or by using language that stirs certain feelings.

Logos - the Logical Element 

The final element of persuasion is logos, which appeals to logic. A persuasive argument will use sound reasoning and evidence to convince the audience that it is valid. This could be done through data or using persuasive techniques like cause and effect.

Using all these elements of a persuasive essay can make your argument much more effective. 

How To Write a Persuasive Essay

Writing persuasive essays can be challenging, but they don't have to be.

With the following simple steps, you can quickly turn an ordinary essay into one that will make a lasting impression. 

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How To Start a Persuasive Essay 

Here is a complete guide on how to start a persuasive essay. Follow them to compose a perfect essay every time. 

Brainstorm All Possible Angles 

The first step in writing a persuasive essay is brainstorming. You need to develop an angle for your essay that will make it unique and interesting. 

For example, let's say you're writing about the death penalty. A lot has been said on this topic, so it might be hard to find an angle that hasn't been covered already. 

But if you think about it, there are many different ways to approach the issue. 

Maybe you could write about the personal experiences of someone affected by the death penalty. Or maybe you could write about the economic costs of the death penalty. 

There are many possibilities here - it's all about thinking creatively.

Select Your Topic

Once you've brainstormed a few ideas, it's time to choose your topic. Pick the angle you think will most effectively persuade your reader. 

Once you've chosen your topic, it's time to research. Use statistics, expert opinions, and real-life examples to support your position. 

Choose Your Side

Now that you've researched, it's time to take a side in the debate. Remember, you must take a strong stance on one side of the issue. 

After deciding your stance, research and support it with evidence.

Appeal to Human Emotions 

One of the most effective ways to persuade someone is by appealing to their emotions. 

After all, we're not robots - we're human beings and always make decisions based on our feelings. 

Make your reader feel something, whether it's anger, sadness, empathy, or even amusement. You'll be well on convincing them of your point of view. 

Anticipate Possible Objections.

Of course, not everyone will agree, and that's okay! 

The important thing is that you anticipate some of those objections and address them head-on in your essay. 

This shows that you take your reader's objections seriously and are confident in your position. 

Organize Your Evidence 

Once you have all of your evidence collected, it's time to start organizing it into an outline for your essay.  

Organizing your essay is a key step in the writing process. It helps you keep track of all the evidence you've gathered and structure your argument in an organized way.

What Are The Steps To Write Your Persuasive Essay?

Now that you have your topic essay outline, it's time to move on to the actual writing.

Here are the steps you need to take:

Step 1: Create a Compelling Introduction

You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading.

Here are 3 tips for writing an attention-grabbing introduction for your next essay.

  • Use a strong hook statement

Your hook statement should immediately draw the reader in and make them want to learn more. 

A good hook statement will vary depending on whether you're writing for an academic or more casual audience. 

Still, some good options include a quote, an interesting statistic, or a rhetorical question.

  • Make sure your thesis statement is clear and concise

Your thesis statement is the main argument of your essay, so it needs to be stated clearly and concisely in your introduction.

 A good thesis statement will be specific and limit the scope of your argument so that it can be fully addressed in the body of your paper.

  • Use a transition

Transitions are important in writing for academic and non-academic audiences because they help guide the reader through your argument. 

A good transition will introduce the main point of your next paragraph while still maintaining the connection to the previous one.

Step 2: Write The Body Paragraphs

Here is a formula for structuring your body paragraphs in a persuasive essay. 

This formula will ensure that each body paragraph is packed with evidence and examples while still being concise and easy to read.

  • The Topic Sentence

Every body paragraph should start with a topic sentence. A topic sentence is a key sentence that sums up the paragraph's main point. 

It should be clear, concise, and direct. 

For example, if you were writing a paragraph about the importance of exercise, your topic sentence might be this:

"Regular exercise is essential for good physical and mental health."

See how that sentence gives a clear overview of what the rest of the paragraph will be about.

  • Relevant Supporting Sentences

Once your topic sentence is down, it's time to fill the rest of the paragraph with relevant supporting sentences. 

These sentences should provide evidence to support the claims made in the topic sentence. 

For the exercise example, we might use sentences like this:

"Exercise has been shown to improve heart health, reduce stress levels, and boost brain power."

"A sedentary lifestyle has been linked to an increased risk of obesity, heart disease, and type II diabetes."

See how each sentence ties back to the paragraph's main point. That's what you want your supporting sentences to do.

  • Closing Sentence

Last but not least, every body paragraph should end with a closing (or transition) sentence. This sentence should briefly summarize the main points of the paragraph and introduce the next point that will be discussed in the following paragraph. 

For the exercise example, the closing sentence might look like this:

"So, as you can see, there are many compelling reasons to make exercise a regular part of your routine."

How to End a Persuasive Essay

The end of your essay is just as important as the introduction. You must leave your readers with a lasting impression and ensure your argument convinces them. 

To do this, you'll want to craft a persuasive conclusion that ties together all the points you have made in the essay.

Here is a video explaining the body paragraphs in a persuasive essay. Check it out for more information. 

Step 1: Write a Persuasive Conclusion

Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible. 

  • Restate Your Thesis

Begin your essay conclusion by restating the thesis statement you began within your introduction. Doing so will remind readers of what you set out to prove and provide a sense of closure.

  • Summarize Your Arguments

 You can also use your conclusion to summarize the main points of your argument. This will help readers recall the evidence you presented and reinforce why it supports your thesis. 

  • Offer a Call to Action

Lastly, don't forget to include a call to action in your essay conclusion. This can be anything from a persuasive plea to a persuasive suggestion. 

Step 2:  Polish Up Your Essay

After you’re done with the essay, take a few minutes to read through it. Ensure that your persuasive points and evidence are clear, concise, and persuasive. 

Also, double-check for grammar, spelling, and punctuation mistakes. Ensure that all of your persuasive points are properly explained and make sense to the reader. 

If you’re not confident in your persuasive writing skills, you can enlist a friend or family member to read through it and provide feedback.

You can follow a proofreading checklist after completing your essay to ensure you are on track.

By following these steps, you’ll end up with a persuasive essay that will impress anyone who reads it!

Format Of A Persuasive Essay 

Once you have your persuasive essay topic, it's time to craft an essay structure. Crafting the perfect persuasive essay format is essential for ensuring your paper has maximum persuasive power.

Here are some tips for formatting an effective persuasive essay.

  • Increase the Readability of Your Text 

Ensure that you have adhered to all the paragraphing requirements of your instructor. 

Double-check that your margins are set properly. A margin of 1 inch (2.5 cm) on all sides is the standard for most written documents.

This makes it easier for readers to focus and extract important information quickly.

  • Use Easy-to-Read Font

Choose a font that is easy to read and professional. Stay away from script fonts or anything too fancy or difficult to read. Stick with basic fonts like Times New Roman, Arial, and Calibri.

  • Keep a Defined Alignment

Align your persuasive essay to the left margin. This makes it easier for readers to follow along with your argument without having to do too much extra scrolling. 

By following these simple tips, you'll be able to craft the perfect persuasive essay format.

Persuasive Essay Examples

Here are some examples of persuasive essays that can help you get the gist of essay writing.

Persuasive essay on the preservation of nature

Persuasive essay examples pdf

Example of a persuasive essay about covid-19

Check out some more  persuasive essay examples  here for more inspiration.

Good Persuasive Essay Topics

The right persuasive essay topics can make or break your essay. Here are a few examples of persuasive essay topics that can help you. 

  • Should the government increase taxes on sugary foods to reduce obesity? 
  • Do standardized tests accurately measure student intelligence and aptitude? 
  • Should studying a foreign language be mandatory in schools? 
  • Should all high school students complete community service hours before graduating? 
  • Are video games affecting the concentration and cognitive development of children? 
  • Should genetically modified foods be labeled as such in stores? 
  • Are the current copyright laws protecting artists and content creators enough? 
  • Should college tuition be reduced for all students? 
  • Is the use of animals in medical research ethical? 
  • Should the use of drones be regulated by the government? 
  • Should college athletes receive payment for their performance? 
  • Should students be allowed to have cell phones in school? 
  • Is drug testing in schools an effective way to prevent substance abuse? 
  • Does social media promote a healthy lifestyle or contribute to cyber bullying? 
  • Should the voting age be lowered to 16? 

If you’re stuck with choosing topics, these are great  persuasive essay topics  to get you started! 

Pick one of these and craft an essay that will leave your readers thinking. 

Tips to Write a Compelling Persuasive Essay

Here are a few tips and tricks to help you make a lasting impression on your reader:

Pick A Topic You're Passionate About

First, you need to choose a topic you're passionate about. It will be easier to write about the topic if you care about the essay. 

This will make it easier to develop persuasive arguments, and you'll be more motivated to do research.

Research Your Topic Thoroughly

After picking a persuasive essay topic, you need thorough research. This will help you gain a better understanding of the issue, which in turn will make your essay stronger. This will also ensure that you fully grasp all counterarguments on your topic.

Know Your Audience

Knowing your audience before writing is important. Are you writing to your classmates? Your teacher? The general public? Once you know your audience, you can tailor your argument to them. 

Knowing your audience will help determine the tone and approach of your essay.

Hook The Reader's Attention

The first few sentences of your essay are crucial - they must grab the reader's attention and make them want to keep reading. 

One way to do this is by starting with a shocking statistic or an interesting story. The reader will be instantly hooked and will be enticed to read more.

Research Both Sides 

A good persuasive essay will consider both sides of an issue and present a well-rounded view. This means researching both sides of the argument before taking a stance. 

Make sure to consider all the evidence before making up your mind - otherwise, your argument won't be as strong as it could be.

Ask Rhetorical Questions

Rhetorical questions are not meant to be answered but rather to make the reader think about the issue. 

For example, "How can we expect our children to succeed in school if they don't have enough resources?" 

Questions like this can help engage readers and get them thinking about solutions rather than just complaining about problems.

Emphasize Your Point

It's important to reiterate your main points throughout the essay so that readers don't forget what they are supposed to argue for or against by the time they reach the end of the paper.

Persuasive essays can be difficult to write, but following simple tips can help make the process easier. 

In this blog, we've outlined the components of a persuasive essay and provided some tips on how to write one. We also shared examples of persuasive essays that scored high marks on standardized tests. 

If you are looking for an essay writing service , look no further than CollegeEssay.org! Our experienced essay writer can provide the assistance you need to produce an essay that meets the highest standards.

Let our persuasive essay writer handle the hard work and get you started on your path to success.

Try our AI essay writer and elevate your writing to new heights today!

Frequently Asked Questions About Persuasive Essays

How long should a persuasive essay be.

Generally speaking, persuasive essays should be between 500-750 words. However, the length of your essay will depend on the instructions given by your teacher or professor.

What Techniques Are Used In Persuasive Essays?

Persuasive techniques include facts and statistics, emotion and logic, personal stories, analogies and metaphors, pathos, ethos, and logos.

How Do I Make My Persuasive Essay More Convincing?

To make your essay more convincing, cite reliable sources, use persuasive language, and provide strong evidence and arguments.

How Is Persuasive Writing Different From Argumentative Writing?

The main difference between persuasive and argumentative writing is that persuasive writing seeks to convince or persuade the reader. On the other hand, argumentative writing seeks to debate an issue.

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For more than five years now, Cathy has been one of our most hardworking authors on the platform. With a Masters degree in mass communication, she knows the ins and outs of professional writing. Clients often leave her glowing reviews for being an amazing writer who takes her work very seriously.

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how to write a essay about persuasive

A Comprehensive Guide on How to Write a Persuasive Essay

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A persuasive essay is a potent literary tool designed to sway the reader's opinion and evoke a response. Unlike other types of essays , the primary goal here is not merely to inform or entertain but to persuade. In this guide, we'll explore what exactly a persuasive essay is, delve into its main components, and provide practical tips on how to write a persuasive essay that leaves a lasting impression.

What is a Persuasive Essay?

At its core, a persuasive essay aims to convince the reader to adopt a particular viewpoint or take a specific action. It's an artful blend of logical reasoning and emotional appeal, carefully crafted to sway opinions and inspire action. Whether addressing a controversial social issue, advocating for a change in policy, or expressing an individual opinion, the persuasive essay is a vehicle for influencing minds.

How to Write a Persuasive Essay: The Main Components

1. Introduction: Capturing Attention and Stating the Thesis The introduction serves as the gateway to your persuasive essay. Begin by grabbing the reader's attention with a compelling hook—an anecdote, a surprising fact, or a thought-provoking question. After capturing their interest, clearly state your thesis, which should encapsulate the main argument you'll be advocating throughout the essay. Make sure it's concise, focused, and sets the stage for what follows.

2. Body Paragraphs: Building the Argument The body of your persuasive essay is where you present your case in detail. Each paragraph should focus on a single point that supports your thesis. Begin with a topic sentence that introduces the main idea of the paragraph, followed by supporting evidence, examples, and logical reasoning. Be sure to anticipate counterarguments and address them in a respectful manner. This not only strengthens your position but also demonstrates a thorough understanding of the topic.

3. Ethos, Pathos, and Logos: The Triad of Persuasion A persuasive essay is most effective when it appeals to the audience's emotions, ethics, and logic. Ethos involves establishing credibility and showcasing your expertise or authority on the subject. Pathos appeals to the reader's emotions, invoking empathy or stirring passions. Logos relies on logical reasoning, presenting evidence and sound arguments to support your claims. Striking a balance between these three elements ensures a well-rounded and convincing essay.

4. Counterarguments and Rebuttal: Strengthening Your Position Acknowledge opposing viewpoints to demonstrate fairness and open-mindedness. Addressing counterarguments head-on not only strengthens your position but also shows that you've thoroughly considered different perspectives. Craft a persuasive rebuttal by presenting additional evidence or showcasing flaws in the opposing argument. This not only reinforces your stance but also reinforces your credibility as a thoughtful and informed writer.

5. Conclusion: Leaving a Lasting Impression End your essay with a powerful conclusion that backs your thesis and leaves a lasting impression. Summarise the key points from the body paragraphs and restate your thesis in a compelling way. Avoid introducing new information in the conclusion; instead, focus on leaving the reader with a clear understanding of your perspective and a sense of urgency or importance regarding your argument.

Writing a Persuasive Essay: Practical Tips

Know Your Audience: Tailor Your Approach Understanding your audience is crucial when crafting a persuasive essay. Consider their values, beliefs, and potential biases. Tailor your language and arguments to resonate with your target audience, making your persuasive efforts more effective.

Thorough Research: The Foundation of Persuasion Before diving into writing, conduct thorough research on your chosen topic. Familiarise yourself with relevant facts, statistics, and expert opinions. A well-researched essay not only strengthens your argument but also enhances your credibility as a writer.

Craft a Strong Thesis Statement: The Heart of Your Essay Your thesis statement is the focal point of your persuasive essay. Ensure it is clear, concise, and debatable. A strong thesis sets the tone for the entire essay and provides a roadmap for both the writer and the reader.

Use Persuasive Language: Engage and Convince Choose your words carefully to create a persuasive impact. Employ strong, vivid language that evokes emotion and captivates the reader. Be mindful of your tone, striking a balance between confidence and humility.

Revise and Edit: Polish Your Persuasive Gem The final step in crafting a persuasive essay is thorough revision and editing. Review your essay for clarity, coherence, and consistency. Check for grammatical errors, ensure a smooth flow of ideas, and confirm that your arguments are well-supported by evidence.

The refinement of your work is just as crucial as its creation. Let our team of skilled editors meticulously edit and proofread your essay , providing valuable insights to elevate your writing to its highest potential.

Writing a Persuasive Essay: A Skill That Goes Beyond Academia

Mastering the art of persuasion through essay writing is a valuable skill that extends beyond academia. Whether advocating for social change or expressing a personal viewpoint, a persuasive essay equips you to articulate your ideas effectively and influence others. By understanding the main components and following practical tips, you can confidently navigate the terrain of persuasive writing, leaving a lasting impact on your readers.

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How to write a persuasive college essay.

BY BRETT CLAWSON

Whether you are in high school or college, you will need to write a persuasive essay at some point. A persuasive essay is a composition in which the writer presents a clear explanation and convincing evidence to persuade readers to share a viewpoint. Essay writing can bring either an opportunity or challenge. The goal is to write a compelling essay that perhaps convince the audience in the process.

Articulate Your Position

The only way to make the audience understand your goals and interpret the essay is to articulate your position. Writers should avoid ambiguous positions and use simple terminology, deliberate claims, and careful distinctions to cut through the confusion. You should use evidence and data to make readers understand your views.

Understand Your Audience

It’s crucial to know the interests and preferences of your audience when writing a persuasive paper. Your goal is not to prove to the teacher that you read an article or report facts to the targets. Instead, you want to persuade the teacher and readers to share your viewpoint. You might need to use different approaches for different audiences, so it’s crucial to know your target readers. Whether a writer wants to persuade a panel or class, the tone should adjust accordingly.

Organize Your Essay

The key to sticking to the crux of the argument throughout the essay is to get organized. Writers should use a thesis statement to preview the ideas they want to discuss. In short, a thesis statement helps writers to structure their subsequent paragraphs and lay out their supporting points. You could also use a thesis to lay out evidence that will backup your argument. Writers should start with making an outline that should include an introduction, thesis statement, and the body, which should incorporate the evidence gathered and a conclusion. Your conclusion should tie all the collected evidence and use insightful ways to restate the argument.

Persuade Audiences with Passion

It’s far easier to argue a topic that has a personal meaning persuasively. As such, it’s crucial to bring passion to an essay. Pick the most exciting topic if you have the freedom to make a choice. Choosing a fascinating subject matter can motivate a writer to dig deeper into the research and write with passion. It also allows writers to convey their feelings to the audience in an energetic way. In fact, readers are more likely to understand a viewpoint when writers channel their emotions into a rational argument. That makes readers receptive to the core argument of the essay.

Research Extensively

It is not enough to persuade readers with unfounded or inaccurate information. As such, writers need to familiarize themselves with all views of their chosen subject before starting to write an essay. You should research the best evidence for and against your argument. Note that only credible, legitimate sources such as peer-reviewed articles and journals can support a persuasive argument. It’s easier to write an exciting essay when one understands the strengths and weaknesses of different viewpoints. Researching will also enable authors to formulate a rational defense against scholars that will disagree with their perspective. It’s also easier to intensify an argument and prune distracting facts when one understands the subject matter well. In short, writers need to know what they will discuss before starting to write an essay.

Draw on Life Experiences

Part of the research process can and should include drawing back on life experiences. Living away from home and in a different country, for example, can be beneficial to your personal, academic, and social growth. Students could enroll in either structured or unstructured gap year programs and spend their holiday volunteering or traveling abroad. Some gap year benefits include acceleration of the transition from high school to college. It also ensures students experience life beyond school and apply real-life experiences in solving mathematical problems and writing essays. Below is a guide to writing a fantastic persuasive article.

Ideas in a persuasive essay often have consequences. Make sure you are aware of the implications of a topic that seems controversial in the public realm. You won’t worry about lawsuits if you write an essay responsibly and with integrity. Maintaining honesty and mindedness in a persuasive essay helps avoid descending into deceit and fallacy. Integrity is what distinguishes a compelling article from propaganda. As such, writers should be careful not to let their personal bias mischaracterize sound evidence or opposing views.

Brett Clawson is a writer and entrepreneur with a degree in Business Management. He enjoys researching emerging business trends and sharing their impact on business and the industry as a whole. He believes that the best way to influence others and share his knowledge with the world is through his writing.

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Persuasive Essay Outline – Examples, Templates & Structure

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Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.

Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. But how do you write a persuasive essay? Where do you even start? Right here! I’ll explain everything you need to know and even show you an example of a persuasive essay.

What Is a Persuasive Essay?

how to write a essay about persuasive

Persuasive essays are meant to convince someone or a group of people to agree with you on a certain topic or point of view. As the writer, you’ll use definitive evidence, simple reasoning, and even examples to support your argument and persuade them to understand the point of the essay.

Why Write a Persuasive Essay?

Believe it or not, you’ll have to form convincing arguments throughout real life. This could be in the form of college essays or academic essays, speeches for debate club that requires a valid argument, or even presenting an idea for change to your town council.

Argumentative vs. Persuasive Essay

An argumentative essay presents an argument on a specific topic and tries to persuade people to accept that argument as valid. It uses evidence, logic, and sometimes counterarguments to support the main point.

A persuasive essay is similar but presents an argument and focuses more on appealing to the reader’s emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case.

Let me give you an example. I’m a content writer, but I’m also a published author. If I were going to write an argumentative essay, I’d probably choose a topic like “Do you think authors should self-edit their work?”

But if I were doing a persuasive essay with a similar angle, the topic would look more like “The benefits of self-editing for authors.” Make sense?

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Basically, the main difference between argumentative and persuasive essays is all in the emphasis placed on logic and emotion.

How Many Paragraphs in a Persuasive Essay?

A decent persuasive essay should be around five or six paragraphs with double line spacing, depending on the topic, and can range from 500-2000 words in length. This includes your introduction and conclusion.

Introduction of a Persuasive Essay Example

Our world is facing a crisis, and that crisis is plastic pollution! Every day, a disgusting amount of plastic waste is just dumped into our oceans, killing and harming innocent marine life and ultimately affecting the entire food chain, including us.

Even though there is a clear and present danger that plastic presents, there are still a lot of people and corporations that continue to use single-use plastics with zero regards for their impact on our environment. It’s time for people to really look around and take some responsibility.

We can make a change by learning and using environmentally friendly alternatives in our everyday lives. So, in this essay, I’ll argue that using reusable bags, water bottles, and containers is not only necessary for the health of our precious planet but also a simple and effective way to make a real difference.

A Persuasive Essay Structure

As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this basic layout to get an effective paper:

  • An Introduction: You need a good hook to grab the reader’s attention, a thesis statement presenting the main argument, and a roadmap of the essay, so they know what to expect.
  • The Body Paragraphs: 2-3 paragraphs should suffice to provide strong evidence, examples, and any reasoning to support the thesis statement. Each paragraph should focus on a single main idea. 
  • The Counterargument: This section acknowledges and refutes the opposing viewpoint, strengthening your argument but still without being as forward as an argumentative essay.
  • A Conclusion or Closing Statement: Here is where you would summarize the main points of the essay and a restatement of the thesis, including a call to action for the reader and/or a final thought.

In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the reader on the point.

Tips for Persuasive Writing

how to write a essay about persuasive

  • Choose a strong, clear thesis statement that presents your argument well.
  • Know your audience and tailor your language and arguments to them. You’ll need a different approach if you’re speaking to a group of teenagers versus a team of adults.
  • Use credible and reliable sources to support your argument so no one can second guess your point.
  • Expect that people will have counterarguments and prepare a few talking points to address them.
  • Use strong pieces of evidence and back them up with facts, statistics, examples, and personal anecdotes. Putting a personal touch on it helps ground the essay and lets people know you’re serious about the topic.
  • Use an emotional appeal to engage the reader and make a personal connection to your argument. Basically, tug at their heartstrings and play into their guilt.
  • Use clear and concise wordage. Try and avoid confusing technical jargon that might confuse people, and maintain a consistent tone throughout the essay.
  • Make sure you’re confident and use an assertive tone but avoid being overly aggressive or confrontational. That will just spark a fight.
  • Finish up with a powerful call to action or a final thought that leaves a lasting impact on the reader or listener.
  • Use the same font throughout your essay, even for headings and titles. Go with easy-to-read fonts like Calibri, Times New Roman, or Garamond.
  • Proofread and edit your essay for clarity, grammar, and style. I cannot stress this one enough. If you’re not confident, use programs like Grammarly to help spot typos and inconsistencies.

Persuasive Essay Topic Ideas

If you’re stuck on some ideas of what to form your essay around, here’s a list of some popular topics to inspire you.

  • Importance of recycling and reducing waste in today’s climate.
  • The need for stricter gun control laws all over the world.
  • A paper on abortion rights in today’s age.
  • Benefits of alternative energy sources over fossil fuels and how we can be using them.
  • How social media has negative impacts on mental health in kids.
  • Key benefits of a vegetarian or vegan diet and how it can help the planet.
  • The value of a college education.
  • Rise of plastic pollution on the environment and sea life and how it is affecting us.
  • Why physical exercise and leading an active lifestyle are important.
  • The dangers of texting while driving.
  • How our public schools need better funding.
  • Benefits of a diverse and inclusive workplace both online and in-person.

Any of these could be used as logical arguments. Still, to make a persuasive argument from either of them, just follow the basic persuasive essay outline examples I’ve given you.

Example of a Persuasive Essay

Introduction.

In today’s age of ever-changing technology, the way we consume and experience books have changed dramatically in just a short time. While physical books were once the only option, ebooks have grown increasingly popular in recent years. In my essay, I’ll argue that, while we all still love paperbacks and hardcovers, ebooks offer so many benefits over physical books, making them the number one choice for most readers today.

Body Paragraph 1: Convenience

Ebooks are convenient; there’s just no denying it. They’re easily accessible through devices like smartphones, tablets, and e-readers, and they allow readers to carry hundreds of books with them at all times. This makes them perfect for traveling or heading to work, or even going to the gym. Readers can now have an entire library with them without the added weight of physical books. Plus, ebooks are easily bought online with just the click of a button, further adding to their convenience.

Body Paragraph 2: Customization

Ebooks offer a level of customization that physical books just can’t match. For one, the font size can be adjusted for easier reading, which is great for those who have eyesight problems. The background color can also be changed from light to dark to reduce eye strain. Personally, as someone who suffers from Meniere’s disease, this is a great feature. All of these options make ebooks a great choice for people with visual impairments, neurological disorders, or reading difficulties.

Body Paragraph 3: Affordability

Ebooks are often far cheaper than physical books, especially when purchased in bulk. You can get an entire series for a fraction of the cost of one paperback. This makes them a more accessible option for budget-conscious readers and people who simply don’t have the disposable funds for books. Also, tons of ebooks are available for free, which is a great option for readers that are looking for ways to save money but keep up with their reading habits.

Body Paragraph 4: Environmentally Friendly

626,000 tons of paper is used to produce all the books we see published every year. That’s a scary number when you consider the rate of deforestation and the state of our world in terms of global warming. We simply can’t afford to move ahead at a rate like that. Ebooks help tackle the issue because they require zero trees to produce.

In conclusion, ebooks offer endless benefits over physical books, including convenience, customization, and affordability. While physical books will always hold a special place in our hearts, you have to admit that the benefits of ebooks just can’t be ignored. For modern, busy, on-the-go readers, ebooks are the preferred choice. It’s time to embrace the digital age and make the switch to ebooks.

Now Write Your Persuasive Essay!

I hope this guide has helped you figure out persuasive essay writing and how to put together powerful arguments. Just stick to the facts and ease the reader into your point with gentle arguments that continue to prove your point. Don’t be afraid to get personal if it can help the essay and convince the reader.

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How to Write a Persuasive Essay

Connecting With Readers on an Emotional Level Takes Skill and Careful Planning

  • Writing Essays
  • Writing Research Papers
  • English Grammar
  • M.A., English Literature, California State University - Sacramento
  • B.A., English, California State University - Sacramento

When writing a persuasive essay, the author's goal is to sway the reader to share his or her opinion. It can be more difficult than  making an argument , which involves using facts to prove a point. A successful persuasive essay will reach the reader on an emotional level, much the way a well-spoken politician does. Persuasive speakers aren't necessarily trying to convert the reader or listener to completely change their minds, but rather to consider an idea or a focus in a different way. While it's important to use credible arguments supported by facts, the persuasive writer wants to convince the reader or listener that his or her argument is not simply correct, but convincing as well.

The are several different ways to choose a topic for your persuasive essay . Your teacher may give you a prompt or a choice of several prompts. Or you may have to come up with a topic, based on your own experience or the texts you've been studying. If you do have some choice in the topic selection, it's helpful if you select one that interests you and about which you already feel strongly.

Another key factor to consider before you begin writing is the audience. If you're trying to persuade a roomful of teachers that homework is bad, for instance, you'll use a different set of arguments than you would if the audience was made up of high school students or parents.

Once you have the topic and have considered the audience, there are a few steps to prepare yourself before you begin writing your persuasive essay:

  • Brainstorm.  Use whatever method of brainstorming works best for you. Write down your thoughts about the topic. Make sure you know where you stand on the issue. You can even try asking yourself some questions. Ideally, you'll try to ask yourself questions that could be used to refute your argument, or that could convince a reader of the opposite point of view. If you don't think of the opposing point of view, chances are your instructor or a member of your audience will.
  • Investigate.  Talk to classmates, friends, and teachers about the topic. What do they think about it? The responses that you get from these people will give you a preview of how they would respond to your opinion. Talking out your ideas, and testing your opinions, is a good way to collect evidence. Try making your arguments out loud. Do you sound shrill and angry, or determined and self-assured? What you say is as important as how you say it.
  • Think.  It may seem obvious, but you really have to think about how you are going to persuade your audience. Use a calm, reasoning tone. While persuasive essay writing is at its most basic an exercise in emotion, try not to choose words that are belittling to the opposing viewpoint, or that rely on insults. Explain to your reader why, despite the other side of the argument, your viewpoint is the "right," most logical one.
  • Find examples.  There are many writers and speakers who offer compelling, persuasive arguments. Martin Luther King Jr.'s " I Have a Dream " speech is widely cited as one of the most persuasive arguments in American rhetoric. Eleanor Roosevelt's " The Struggle for Human Rights " is another example of a skilled writer trying to persuade an audience. But be careful: While you can emulate a certain writer's style, be careful not to stray too far into imitation. Be sure the words you're choosing are your own, not words that sound like they've come from a thesaurus (or worse, that they're someone else's words entirely).
  • Organize.  In any paper that you write you should make sure that your points are well-organized and that your supporting ideas are clear, concise, and to the point. In persuasive writing, though, it is especially important that you use specific examples to illustrate your main points. Don't give your reader the impression that you are not educated on the issues related to your topic. Choose your words carefully.
  • Stick to the script.  The best essays follow a simple set of rules: First, tell your reader what you're going to tell them. Then, tell them. Then, tell them what you've told them. Have a strong, concise thesis statement before you get past the second paragraph, because this is the clue to the reader or listener to sit up and pay attention.
  • Review and revise.  If you know you're going to have more than one opportunity to present your essay, learn from the audience or reader feedback, and continue to try to improve your work. A good argument can become a great one if properly fine-tuned.
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  • Persuasion and Rhetorical Definition
  • Persuasive Writing: For and Against
  • How to Write a Good Thesis Statement
  • Ethos, Logos, Pathos for Persuasion
  • Tips on How to Write an Argumentative Essay
  • What Is Expository Writing?
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How to write a persuasive essay

Published September 27, 2020. Updated May 19, 2022.

Persuasive Essay Definition

A persuasive essay is a type of essay where the writer attempts to persuade the reader to agree with an opinion they feel strongly about. It uses emotions and opinions to convince the reader.

Overview of persuasive essay

Persuasive writing is made up of the three modes of persuasion. They are ethos (ethics), pathos (emotions), and logos (logic). A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic). These types of essays are more like an advertisement. The main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, the writer should know who the audience is. This helps to build the most effective essay possible. Researching information is not so important and does not need to consider counter-arguments.

Here is a helpful table of contents:

Key takeaways

Identifying persuasive writing, know your audience, possible topics for a persuasive essay, parts of an essay, outline example, persuasive essay template and examples, differences between persuasive and argumentative essays.

  • The three modes of persuasion are ethos (ethics), pathos (emotions), and logos (logic)
  • Persuasive writing uses emotions to convince your reader to agree with you
  • A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic)
  • The body paragraphs should be reasons explaining your position
  • The conclusion should restate your position, summarize your main points, and end with a closing statement

Worried about your writing? Submit your paper for a Chegg Writing essay check , or for an Expert Check proofreading . Both can help you find and fix potential writing issues.

So, what makes persuasive writing… persuasive?

Modes of persuasion

All persuasive writing is made up from the three modes of persuasion: ethos, pathos, and logos:

  • Ethos is an appeal to ethics, or values
  • Its purpose is to demonstrate the writer’s credibility
  • If the reader feels the writer is credible, they are more likely to trust them

Look at this example:

From my experience as a neonatal nurse, newborn babies sleep for 15 to 18 hours per day, but only for short periods of two to four hours at a time.

By highlighting their relevant profession, the writer establishes credibility.

  • Pathos is an appeal to emotion
  • The writer wants to make the reader feel something, using words
  • Here is a good place to use emotive language

Although fostering a senior dog can be heartbreaking in the end, people volunteer to give old dogs love and a comfortable life in their final years.

Words like “heartbreaking” and “final years” are used to make the reader feel compassion.

  • Logos is an appeal to logic
  • It uses facts, statistics, and data to convince the reader
  • Having credible information strengthens the argument

Statistically speaking, bungee jumping, with 1 death per 500,000 jumps, is safer than hang gliding, with 1 death per 560 instances, and canoeing, with 1 death per 10,000 instances.

Presenting the actual numbers of deaths per instance, you can convince a reader that bungee jumping is not as dangerous as most people think.

Although you can use all three modes of persuasion, for a persuasive essay, focus on pathos – the use of emotions.

In a persuasive essay, your main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, you need to know something about who your audience is.

It’s important to know who you are writing for so you know what types of points will appeal to them. This helps you build the most effective essay possible.

For example, say you are writing a social media post trying to convince people to visit a resort. If you were targeting families, you might focus on describing family travel packages and activities for children. If you were targeting college students, you might focus more on more adventurous activities (that are not kid-friendly) or even mention that it’s a great place for spring break.

In both cases, the target audience changes what points are focused on.

If your teacher assigns you a persuasive essay and leaves the topic wide open for you to choose, take a look at this list for some inspiration. Remember that if you strongly disagree with the topic, you could also write a persuasive essay about its opposite!

  • Government should provide safety nets for the poor
  • If a student is bullied, the bully’s parents should be fined
  • The driving age should be raised to 18
  • Instagram is bad for body image
  • Healthcare should be a basic right in the U.S., like in other countries
  • Social media is bad for developing interpersonal communication
  • Eating local food is better for the environment than eating vegetarian
  • There shouldn’t be billionaires
  • High fructose corn syrup should be eliminated from foods
  • Growing your own vegetables should be subsidized

Every essay you write will have 3 parts: an introduction, a body, and a conclusion.

Think of the organization of an essay like this:

  • Intro – Tell your reader what you’re going to write about.
  • Body – Write about it.
  • Conclusion – Tell them what you wrote about.

Let’s go through each of those parts for a persuasive essay. Each part will include a sample.

Introduction

You want to begin your essay with a hook. A hook is an interesting opening that “catches” your reader and makes them want to read more. Your hook is usually the first sentence.

After you’ve hooked the reader, you want to give some context or background information. Think of each sentence in your intro as a stepping point. Each sentence brings you closer to your thesis statement.

Once you’ve given some context, write a thesis statement, which tells the reader exactly what they’re going to read about. For a persuasive essay, the thesis statement gives your position: what is your opinion about your topic? Think of it like a map to the rest of your essay.

Sample introduction

Can you identify the hook, background information, and thesis statement in this sample?

Think about your favorite class in high school. Why was this class your favorite? Who was your teacher? I’m sure you loved the subject, but I’m willing to bet the teacher had something to do with it. How many classes did you have every day? Have you ever thought about how many classes your teacher taught? How many tests did he grade? How many essays did she read through and give feedback on? How many faculty meetings did he attend? Teachers are professionals, but their salary has not kept up with the requirements school districts place on them. Teachers should be paid higher salaries.

A typical essay will have between one and three body paragraphs, although you can write as many as you need (or as many as your teacher assigns you). Regardless of how many body paragraphs you have, they will all be organized in a similar manner.

Start with a topic sentence to show your reader what is coming up. This is a general sentence that gives an overview of that paragraph. Since your thesis statement was your position on a topic, the topic sentences will be reasons for your position. Why do you believe what you believe?

The body paragraphs will explain your reasons using emotion and opinions. If you have facts, that’s okay, but remember that you are persuading using emotion more than logic.

End a body paragraph with a sentence that summarizes what you wrote or that leads into the next paragraph.

Sample body paragraphs

Can you identify the topic sentences? Is each topic sentence a reason for the writer’s position? Does the body paragraph explain that reason? Can you identify any of the modes of persuasion – ethos, pathos, logos?

Every quality teacher is both a subject matter expert and good at teaching. These are two different skills. A teacher who connects well with his students but doesn’t know the subject matter isn’t going to be an effective teacher. Conversely, a genius who know the subject matter inside out but can’t find a way to make the material accessible to her students is also not an effective teacher. A good teacher needs to be both; In a way, it’s like every teacher is doing two jobs, but only getting paid for one. Although doubling every teacher’s salary might not be possible, they should at least get a raise.

Another reason that teachers should be paid higher salaries is because their jobs go beyond teaching. They are also coaches, advisors, confidants, classroom managers, and so much more. Can you remember that one teacher who was there for you, beyond their role as an educator? Perhaps it was the history teacher who listened to you when things were tense at home. The writing teacher who encouraged you to pursue your love of short stories. The Spanish teacher who believed in you enough to convince you to apply for that scholarship. Teachers are performing duties that are not part of their contracts, and they do it because they love their job and they love their students. Doesn’t that deserve a raise?

Finally, teachers deserve a raise because their work is not just in the classroom. Teachers are in the classroom, actively teaching, for up to seven hours a day. Before you say that’s not a full work day of 8 hours, remember that teaching is only part of the job. Teachers need time to prepare their lessons. They need time to grade assignments, quizzes, and tests. They need time for administrative duties and meetings. It’s not unusual for a teacher to put in a 50 to 60-hour work week, on a regular basis. Their pay does not reflect the time actually spent working.

This is how your essay ends, and it is the last impression your reader takes away.

Conclude your essay by restating your position from your thesis statement (in the introduction). Then, summarize the main points (your reasons) from your essay.

Try to end with a closing statement: an idea that you want your reader to walk away with.

Sample conclusion

Can you identify the sentence that ties back to the thesis statement? Can you identify the summary of the main points? Can you identify a closing statement?

We all agree that teachers play an essential role in the lives of young people. Teachers know their subjects well, and they know how to share that information in a way that students can understand. Yes, teachers teach students what they need to be productive members of society, but they are also involved in their lives as mentors, coaches, advisors, and more. Plus, the hours they actually put in are not reflected in their pay. If school districts continue to demand that teachers work more, do more, and be more, the least teachers can get in return is pay that represents the importance of that work. It is time to give teachers a raise.

I. Teachers should be paid higher salaries.

II. Good teachers = good at teaching + subject knowledge. Two skills!

A. Good at teaching, bad at subject matter = ineffective

B. Genius at subject matter, bad at teaching = ineffective

C. Teacher needs to be both

  • That’s like two jobs!
  • Only 1 paycheck

Maybe not double pay, but more

III. Teachers do more than just teach

A. Coaches, advisors, confidants, classroom managers

B. Teacher who was more than just teacher

  • History teacher – listened
  • Writing teacher – encouraged
  • Spanish teacher – scholarship

C. Duties not in their contracts

  • Love their job
  • Love their students

Doesn’t that deserve a raise?

IV. Work is not just in the classroom

A. Teach for 7 hours/day

B. Prepare lessons

D. Admin and meetings

E. 50-60 hours/week is common

Pay does not reflect time spent working

V. Teachers play essential role in students’ lives. It’s time to give them a raise.

Essay template

Essay example.

Before you turn in that paper, don’t forget to cite your sources in APA format , MLA format , or a style of your choice.

Uses emotion and opinion to convince Uses logic and facts to convince
Is more like an advertisement Is more like a debate
Is written for the heart Is written for the head
Knowing the audience is important Knowing the audience is not so important
Researching information is not so important Researching information is very important
Don’t need to consider counter-arguments Need to consider and address counter-arguments

By Halina Stolar. Halina has a Master’s degree in teaching and taught English as a Second Language and writing for almost 15 years overseas. She now works as a freelance writer and geeks out over grammar for fun.

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Writing a Persuasive Essay

View in pdf format, the introduction.

Simply enough, the introductory paragraph introduces the argument of your paper. A well-constructed introductory paragraph immediately captures a reader’s interest and gives appropriate background information about the paper’s topic. Such a paragraph might include a brief summary of the ideas to be discussed in body of the paper as well as other information relevant to your paper’s argument. The most important function of the introductory paragraph, however, is to present a clear statement of the paper’s argument. This sentence is your paper’s thesis. Without a thesis, it is impossible for you to present an effective argument. The thesis sentence should reflect both the position that you will argue and the organizational pattern with which you will present and support your argument. A useful way to think about the construction of a thesis sentence is to view it in terms of stating both the “what” and the “how” of the paper’s argument. The “what” is simply the basic argument in your paper: what exactly are you arguing? The “how” is the strategy you will use to present this argument. The following are helpful questions for you to consider when formulating a thesis sentence:

  • What is the argument that I am trying to convince the reader to accept?
  • How exactly do I expect to convince the reader that this argument is sound?

Once you have answered these questions, the next step is to synthesize these answers into a single thesis sentence, or, if necessary, two thesis sentences.

For example: You want to convince your reader that the forces of industry did not shape American foreign policy from the late 19th century through 1914, and you plan to do this by showing that there were other factors which were much more influential in shaping American foreign policy. Both of these elements can be synthesized into a thesis sentence:

Fear of foreign influence in the Western hemisphere, national pride, and contemporary popular ideas concerning both expansion and foreign peoples had significantly more influence on American foreign policy than did the voices of industrialists.

This sentence shows the position you will argue and also sets up the organizational pattern of your paper's body.

The body of your paper contains the actual development of your paper’s argument. Each body paragraph presents a single idea or set of related ideas that provides support for your paper’s argument. Each body paragraph addresses one key aspect of your paper’s thesis and brings the reader closer to accepting the validity of your paper’s argument. Because each body paragraph should be a step in your argument, you should be mindful of the overall organization of your body paragraphs. The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph’s topic sentence serves two main purposes: introducing the content of the paragraph and introducing the next step of your argument. It is important to keep in mind that the goal of the topic sentence is to advance your paper's argument, not just to describe the content of the paragraph. For example: The first part in your thesis on page two states that fear of foreign influence in the Western Hemisphere had more influence on American foreign policy than did industry. Thus, you need to elaborate on this point in your body paragraphs. An effective topic sentence for one of these paragraphs could be:

American fear of foreign influence was a key factor in the United States’ actions in the Spanish-American War. Subsequent body paragraphs might offer further evidence for the idea presented in this body paragraph.

A good way to test the strength of both your topic sentences and your argument as a whole is to construct an outline of your paper using only your paper's thesis statement and topic sentences. This outline should be a logical overview of your paper's argument; all of your paper’s topic sentences should work together to support your thesis statement.

The Conclusion

A basic purpose of your paper’s concluding paragraph is both to restate the paper’s argument and to restate how you have supported this argument in the body of the paper. However, your conclusion should not simply be a copy of your introduction. The conclusion draws together the threads of the paper’s argument and shows where the argument of your paper has gone. An effective conclusion gives the reader reasons for bothering to read your paper. One of the most important functions of this paragraph is to bring in fresh insight. Some possible questions to consider when writing your conclusion are:

  • What are some real world applications of this paper’s argument?
  • Why is what I am writing about important?
  • What are some of the questions that this paper’s argument raises?
  • What are the implications of this paper’s argument?

While the organization and structure described in this handout are necessary components of an effective persuasive essay, keep in mind that writing itself is a fluid process. There are no steadfast rules that you need to adhere to as you write. Simply because the introduction is the first paragraph in your essay does not mean that you must write this paragraph before any other. Think of the act of writing as an exploration of ideas, and let this sense of exploration guide you as you write your essay.

by Adam Polak ’98 and Jen Collins ’96

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How to Write a Persuasive Paragraph

Last Updated: May 19, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 86,937 times.

A persuasive paragraph can be a standalone assignment, or you might need to write several persuasive paragraphs as part of an essay. The basic format of a persuasive paragraph is the same either way, but there are some additional considerations if you need to write the paragraph as part of a larger essay. Start by planning out the content of the paragraph, then draft the paragraph and include additional details if needed.

Getting Your Main Point Across

  • For instance, topics like "should students be allowed to wear hats in schools," "is social media a bad influence on teens," and "is recycling the best way to help the environment" are all debatable topics that have more than 1 opposing side.

Step 2 Take a stance on the topic so you can persuade your reader.

  • For example, if you need to write a paragraph about what you think is the best holiday, then make a list of your favorites to help you decide.
  • If the paragraph will be part of a larger essay, then identify 1 of the points you want to make with the paragraph. This point should support your essay's overall argument.

Step 3 Support your stance with evidence.

  • For example, if you want to argue that Halloween is the best holiday of the year, then you might include reasons like getting to wear a costume, trick-or-treating, and eating candy.
  • If the paragraph is part of a larger essay, then make a list of the reasons that support your topic sentence. For example, if the essay is about the importance of recycling, then your reasons might include reducing waste, saving energy, and conserving resources.

Step 4 Create a topic...

  • For example, in a paragraph about your favorite holiday, you might simply start with, “Halloween is the best holiday because it is filled with fun activities.”
  • In a larger essay, identify what each paragraph will cover and write a separate topic sentence for each paragraph.

Supporting Your Main Point

Step 1 Include examples that strengthen the paragraph.

  • For example, if you are arguing that Halloween is the best holiday, then you might cite candy sales statistics as good for the economy. You could also do a survey of your classmates to see how Halloween stacks up against other holidays in their opinions.
  • If you are including a persuasive paragraph as part of a larger essay, then you may want to visit your school’s library to conduct your research. Talk to the librarian if you need help navigating the library’s resources.

Tip : Keep in mind that research is usually not required for a standalone persuasive paragraph assignment, but you can always check with your teacher to be sure!

Step 2 Outline the reasons you will include in the paragraph.

  • For example, in a paragraph about why Halloween is the best holiday, you could include reasons like the costumes, trick-or-treating, and candy.
  • Use the same strategy for a larger essay. Build on your topic sentence with additional sentences that cover the reasons.

Tip : Don’t worry if your paragraph seems short or a little disorganized at first. You can always read through it again and reorganize or add more detail as needed.

Step 3 Incorporate details that will capture your reader’s attention.

  • For example, if you are writing about your favorite holiday, then you might talk a little about that holiday’s history and how it has evolved over the years.

Writing the Rest of Your Persuasive Essay

Step 1 Place your thesis...

  • For example, in an essay about why local honey is beneficial for immune health, you might start with a thesis that reads, “Eating local honey is better than eating honey from other regions since local honey helps you stay healthier all year long.”

Step 2 Provide context for readers to help them understand your stance.

  • For example, in an essay about why people should vote in their countries’ elections, you might include background information about how certain populations have been excluded from voting and had to fight for the right to so.
  • If you're having trouble identifying an opposing argument, do some additional research to find different ideas about your topic.
  • For instance, let's say you're writing an essay arguing that students shouldn't wear hats in school because they're a distraction. Your topic sentence for your rebuttal paragraph might read like this: "Although hats allow students to express their personal style, they reduce student engagement by 25%."

Step 4 Summarize the rest...

  • For example, if you are writing about the beneficial properties of green tea, then you might open with a brief summary of how consuming green tea can help people. Then, you could conclude your essay by briefly recapping the main benefits of green tea.

Tip : Be careful not to repeat the points you make in an essay word-for-word if you use summaries. Write the summaries so that they use different language than other parts of your essay.

Persuasive Paragraph Template and Example

how to write a essay about persuasive

Expert Q&A

  • Don’t forget to revise and proofread your paragraph when you are finished! To revise, read your paragraph to make sure that it is effective, complete, and easy to understand. To proofread, check for errors, such as typos, misspellings, and grammatical issues. Thanks Helpful 1 Not Helpful 0

how to write a essay about persuasive

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  • ↑ https://www.grammarly.com/blog/persuasive-writing/
  • ↑ https://opentextbc.ca/buildingblocks/chapter/persuasive-paragraphs/
  • ↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
  • ↑ https://writingcenter.unc.edu/tips-and-tools/paragraphs/
  • ↑ https://valenciacollege.edu/students/learning-support/winter-park/communications/documents/ElementsofPersuasive.pdf
  • ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html

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How to Write a Persuasive Essay: Step-by-Step Guide + Examples

Have you ever tried to get somebody round to your way of thinking? Then you should know how daunting the task is. Still, if your persuasion is successful, the result is emotionally rewarding.

A persuasive essay is a type of writing that uses facts and logic to argument and substantiate such or another point of view. The purpose is to assure the reader that the author’s position is viable. In this article by Custom-writing experts, you can find a guide on persuasive writing, compelling examples, and outline structure. Continue reading and learn how to write a persuasive essay!

⚖️ Argumentative vs. Persuasive Essay

  • 🐾 Step-by-Step Writing Guide

🔗 References

An argumentative essay intends to attack the opposing point of view, discussing its drawbacks and inconsistencies. A persuasive essay describes only the writer’s opinion, explaining why it is a believable one. In other words, you are not an opponent; you are an advocate.

Argumentative vs. Persuasive Essays: in what Points Are They Similar and Different?

A persuasive essay primarily resorts to emotions and personal ideas on a deeper level of meaning, while an argumentative one invokes logic reasoning. Despite the superficial similarity of these two genres, argumentative speech presupposes intense research of the subject, while persuasive speech requires a good knowledge of the audience.

🐾 How to Write a Persuasive Essay Step by Step

These nine steps are the closest thing you will find to a shortcut for writing to persuade. With practice, you may get through these steps quickly—or even figure out new techniques in persuasive writing.

This approach gives you two tremendous advantages. First, you will already have an opinion and an understanding of the arguments for and against your perspective. Second, you can go through the writing process more quickly.
The more research you can do, the better. A great idea is to set a deadline for stopping research. Immerse yourself until then. This way, you can stay on pace to finish before your final deadline. By the end of this research process, you should crystalize your position on the topic.
Here, you are going to want to read at least one or two expert persuasive essay samples that agree with your position. They will show you good ways to structure your argument. Simultaneously, it can reveal any apparent holes in your position. Take notes on the most convincing lines of support. And always cite your sources correctly.
If Step 3 didn’t reveal flaws in your position, this step certainly will. Look for examples of persuasive essays that defend a point of view opposite to yours. Study them carefully. Use this knowledge to strengthen your research and essay.
Many writers skip outlining. And then spend hours staring at a blank page. Don’t do that! Make your persuasive essay outline! Professional writers will tell you that it is easier to make an outline than it is to “just start writing.” Note that the next section of this article contains detailed instructions on how to make a persuasive essay outline.
Since you have your persuasive essay structure now, this should be the easiest step of all. At this point, don’t think—just write! You’ve already thought a lot. Furthermore, you’ll do plenty more thinking. Don’t waste time deciding what to write. Just turn each of your ideas into grammatical sentences.
When you complete a rough draft, give yourself a break before rereading your essay. Later, read your draft, correcting typos, and making small improvements as you go. If you like your essay, great! If you dislike your essay, take notes. Use those notes as you begin the of revising and editing your essay. Repeat this as many times as necessary.
Asking for help is not easy. But still, if you have the opportunity, give your essay to a friend and ask for feedback. Good feedback can greatly improve your text.
You’ll most likely make minimal (if any) edits to your content on this stage. Now it’s time to take care of the format. Make your persuasive essay shine!

📑 Persuasive Essay Outline

Below you’ll find an example of a persuasive essay outline . Remember: papers in this genre are more flexible than argumentative essays are. You don’t need to build a perfectly logical structure here. Your goal is to persuade your reader.

Note that the next section contains a sample written in accordance with this outline.

Persuasive Essay Introduction

  • Hook: start with an intriguing sentence.
  • Background: describe the context of the discussed issue and familiarize the reader with the argument.
  • Definitions: if your essay dwells upon a theoretical subject matter, be sure to explain the complicated terms.
  • Thesis statement: state the purpose of your piece of writing clearly and concisely. This is the most substantial sentence of the entire essay, so take your time formulating it.

Persuasive Essay Body

Use the following template for each paragraph.

  • Topic sentence: linking each new idea to the thesis, it introduces a paragraph. Use only one separate argument for each section, stating it in the topic sentence.
  • Evidence: substantiate the previous sentence with reliable information. If it is your personal opinion, give the reasons why you think so.
  • Analysis: build the argument, explaining how the evidence supports your thesis.

Persuasive Essay Conclusion

  • Summary: briefly list the main points of the essay in a couple of sentences.
  • Significance: connect your essay to a broader idea.
  • Future: how can your argument be developed?

⭐ Persuasive Essay Examples

In this section, there are three great persuasive essay examples. The first one is written in accordance with the outline above, will the components indicated. Two others are downloadable.

Example #1: Being a Millionaire is a Bad Thing

Introduction.

Could a glass of good wine on a private airplane have a bitter taste?
People tend to idealize the life they do not have. Money resolves many issues: leisure, education, and often even health problems. But when basic needs are met, new and more exquisite desires appear. Wealth does not guarantee happiness. Moreover, it can become a malediction.
A millionaire is a person whose fortune makes up a million dollars or more, but the word is used for any wealthy individual for the purpose of the essay.
This text intends to prove that being a millionaire is a dubious pleasure through objective reasons.

Paragraph #1

Millionaires spend the first part of their lives accumulating the assets, and the second half trying to keep them.
It may sound motivating only for those who have never lived it through. People who have spent their lifetime running for a fortune admit in their old days that life has passed by, and they did not engage in really important activities. Instead of intensive work, meetings, and interviews, they would have spent time with their families and friends.
Thus, no money can buy back the lost time for earning it.

Paragraph #2

Moreover, the continuous striving for fortune and fear of losing it provokes high stress.
Running a business is always a risk, and being rich and famous attracts much attention to the family and lifestyle. Being wealthy is also a full-time job that can drain the emotional and physical forces. Even if a millionaire in question is a workaholic and enjoys round-the-clock attention, such a way of life undermines their health, forcing them to spend much time and monetary resources on medical treatment. Personal relationships are also harmed because wealthy people cannot spend much time with their families.
Nothing comes without cost, and it happens that the cost is more valuable than the gain.

Paragraph #3

Finally, large fortune imposes responsibility.
It may seem that money can buy you the possibility to do whatever you want, and sometimes it is really so. A millionaire can afford a month-long vacation if their business runs smoothly, and they have trusted deputies. However, practice shows that success requires supervision. Furthermore, employees, business investors, and family depend on business owners. Besides, people expect a wealthy person to share with the poor and sick.
A wrong decision can ruin many lives, making a millionaire’s life even more stressful.
Having considered everything mentioned above, the life of a wealthy person is anything but easy. They have to waste years earning a fortune, and then suffer stress in fear of losing it. They cannot give up to their discretion because many people depend on them. This pressure undermines their health and relationships.
This information is not intended to demotivate the reader from striving to earn more. Instead, the idea is that nothing comes without a price.
Therefore, knowing the outcomes and the stakes you have the choice of what to dedicate your life to.

Example #2: Teachers or Doctors?

The importance of doctors in the period of the COVID-19 pandemic is difficult to overstate. The well-being of the nation depends on how well doctors can fulfill their duties before society. The US society acknowledges the importance of doctors and healthcare, as it is ready to pay large sums of money to cure the diseases. However, during the lockdown, students and parents all around the world began to understand the importance of teachers.

Before lockdown, everyone took the presence of teachers for granted, as they were always available free of charge. In this country, it has always been the case that while doctors received praises and monetary benefits, teachers remained humble, even though they play the most important role for humanity: passing the knowledge through generations. How fair is that? The present paper claims that even in the period of the pandemic, teachers contribute more to modern society than doctors do.

Example #3: Is Online or Homeschool More Effective?

The learning process can be divided into traditional education in an educational institution and distance learning. The latter form has recently become widely popular due to the development of technology. Besides, the COVID-19 pandemic is driving the increased interest in distance learning. However, there is controversy about whether this form of training is sufficient enough. This essay aims to examine online and homeschooling in a historical and contemporary context and to confirm the thesis that such activity is at least equivalent to a standard type of education.

Persuasive Essay Topics

  • Why do managers hate the performance evaluation?
  • Why human cloning should be prohibited.
  • Social media have negative physical and psychological effect on teenagers.
  • Using cell phones while driving should be completely forbidden.  
  • Why is business ethics important?
  • Media should change its negative representation of ageing and older people.
  • What is going on with the world? 
  • Good communication skills are critical for successful business.
  • Why capitalism is the best economic system.  
  • Sleep is extremely important for human health and wellbeing.
  • Face-to-face education is more effective than online education.
  • Why video games can be beneficial for teenagers.
  • Bullies should be expelled from school as they encroach on the school safety.
  • Why accountancy is a great occupation and more people should consider it as a future career.
  • The reasons art and music therapy should be included in basic health insurance.
  • Impact of climate change on the indoor environment.
  • Parents should vaccinate their children to prevent the spread of deadly diseases.
  • Why celebrities should pay more attention to the values they promote.
  • What is wrong with realism? 
  • Why water recycling should be every government’s priority.
  • Media spreads fear and panic among people.
  • Why e-business is very important for modern organizations.
  • People should own guns for self-protection.  
  • The neccessity of container deposit legislation.
  • We must save crocodiles to protect ecological balance.
  • Why we should pay more attention to renewable energy projects.
  • Anthropology is a critically relevant science.  
  • Why it’s important to create a new global financial order.
  • Why biodiversity is crucial for the environment?
  • Why process safety management is crucial for every organization.
  • Speed limits must not be increased.
  • What’s wrong with grades at school ?
  • Why tattoos should be considered as a form of fine art.  
  • Using all-natural bath and body products is the best choice for human health and safety.
  • What is cancel culture?
  • Why the Internet has become a problem of modern society.
  • Illegal immigrants should be provided with basic social services.
  • Smoking in public places must be banned for people’s safety and comfort.
  • Why it is essential to control our nutrition.
  • How to stimulate economic growth? 
  • Why exercise is beneficial for people.  
  • Studying history is decisive for the modern world.
  • We must decrease fuel consumption to stop global warming.
  • Why fighting social inequality is necessary.
  • Why should businesses welcome remote work? 
  • Social media harms communication within families.
  • College athletes should be paid for their achievements.
  • Electronic books should replace print books.
  • People should stop cutting down rainforest.  
  • Why every company should have a web page.
  • Tips To Write An Effective Persuasive Essay: The College Puzzle, Stanford University
  • 31 Powerful Persuasive Writing Techniques: Writtent
  • Persuasive Essay Outline: Houston Community College System
  • Essays that Worked: Hamilton College
  • Argumentative Essays // Purdue Writing Lab
  • Persuasion – Writing for Success (University of Minnesota)
  • Persuasive Writing (Manitoba Education)
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how to write a essay about persuasive

How to Write a Discursive Essay: Awesome Guide and Template

how to write a essay about persuasive

The term "discursive" comes from the Latin word "discursus," meaning to move around or traverse. A discursive essay reflects this by exploring multiple viewpoints and offering a thorough discussion on a specific topic.

In this article, our term paper writing service will define what a discursive essay is, distinguish it from an argumentative essay, provide practical tips on how to write one effectively, and examine essay examples to illustrate its structure and approach.

What Is a Discursive Essay

A discursive essay is a type of essay where you discuss a topic from various viewpoints. The goal is to provide a balanced analysis by exploring different perspectives. Your essay should present arguments on the topic, showing both sides to give a comprehensive view.

Features of discursive essays typically include:

  • Thesis Statement: Clearly states your position or argument on the topic.
  • Discussion of Perspectives: Examines different viewpoints or aspects of the issue.
  • Evidence and Examples: Supports arguments with relevant evidence and examples.
  • Counterarguments: Addresses opposing viewpoints to strengthen your position.
  • Logical Organization: Structured to present arguments coherently and persuasively.

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How to Write a Discursive Essay

Writing a discursive essay involves examining a topic from different angles and presenting balanced viewpoints. Whether you're tackling a controversial issue or analyzing a complex subject, following these steps will help you craft a well-structured discursive essay.

discursive essay aspects

1. Understand the Topic

Before you start writing, make sure you grasp the topic thoroughly. Identify key terms and concepts to clarify what you need to discuss. Consider the different aspects and perspectives related to the topic that you will explore in your essay.

2. Research and Gather Evidence

Research is crucial for a discursive essay. Gather information from reliable sources such as books, academic journals, and reputable websites. Collect evidence that supports various viewpoints on the topic. Note down quotes, statistics, and examples that you can use to strengthen your arguments.

3. Plan Your Structure

Organize your essay effectively to ensure clarity and coherence. Start with an introduction that states your thesis or main argument. Outline the main points or perspectives you will discuss in the body paragraphs. Each paragraph should focus on a different aspect or viewpoint, supported by evidence. Consider including a paragraph that addresses counterarguments to strengthen your position.

4. Write the Introduction

Begin your essay with a compelling introduction that grabs the reader's attention. Start with a hook or an intriguing fact related to the topic. Clearly state your thesis statement, which outlines your position on the issue and previews the main points you will discuss. The introduction sets the tone for your essay and provides a roadmap for what follows.

5. Develop the Body Paragraphs

The body of your essay should present a balanced discussion of the topic. Each paragraph should focus on a different perspective or argument. Start each paragraph with a clear topic sentence that introduces the main idea. Support your points with evidence, examples, and quotes from your research. Ensure smooth transitions between paragraphs to maintain the flow of your argument.

6. Conclude Effectively

Wrap up your essay with a strong conclusion that summarizes the main points and reinforces your thesis statement. Avoid introducing new information in the conclusion. Instead, reflect on the significance of your arguments and how they contribute to the broader understanding of the topic. End with a thought-provoking statement or a call to action, encouraging readers to consider the complexities of the issue.

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Discursive Guide Checklist

Aspect 📝 Checklist ✅
Understanding the Topic Have I thoroughly understood the topic and its key terms?
Have I identified the different perspectives or viewpoints related to the topic?
Research and Evidence Have I conducted comprehensive research using reliable sources?
Have I gathered sufficient evidence, including quotes, statistics, and to support each perspective?
Structuring the Essay Have I planned a clear and logical structure for my essay?
Does my introduction include a strong thesis statement that outlines my position?
Introduction Does my introduction effectively grab the reader's attention?
Have I clearly stated my thesis statement that previews the main arguments?
Body Paragraphs Do my body paragraphs each focus on a different perspective or argument?
Have I provided evidence and examples to support each argument?
Counterarguments Have I addressed potential counterarguments to strengthen my position?
Have I acknowledged and responded to opposing viewpoints where necessary?
Conclusion Does my conclusion effectively summarize the main points discussed?
Have I reinforced my thesis statement and the significance of my arguments?
Clarity and Coherence Are my ideas presented in a clear and coherent manner?
Do my paragraphs flow logically from one to the next?
Language and Style Have I used clear and concise language throughout the essay?
Is my writing style appropriate for the academic context, avoiding overly casual language?
Editing and Proofreading Have I proofread my essay for grammar, punctuation, and spelling errors?
Have I checked the overall structure and flow of my essay for coherence?

Discursive Essay Examples

Here, let’s take a look at our samples and see how different topics are discussed from different viewpoints in real discursive essays.

If you found these examples helpful, you can order custom essay now and receive one on any topic you choose.

Discursive Essay Topics

Here are a range of topics that encourage exploration of different perspectives and critical analysis. Choose a topic that interests you and allows for a balanced analysis of arguments and evidence.

  • Should governments impose higher taxes on sugary drinks to combat obesity?
  • Is homeschooling beneficial for children's education?
  • Should the use of drones for military purposes be restricted?
  • Should the legal drinking age be lowered or raised?
  • Is online education as effective as traditional classroom learning?
  • Should parents be held legally responsible for their children's actions?
  • Is artificial intelligence a threat to human employment?
  • Are video games a positive or negative influence on young people?
  • Should the voting age be lowered to 16?
  • Should schools teach mindfulness and meditation techniques?
  • Is cultural diversity in the workplace beneficial for companies?
  • Should prisoners have the right to vote?
  • Is social media addiction a real problem?
  • Should plastic packaging be replaced with eco-friendly alternatives?
  • Is it ethical to clone animals for agricultural purposes?
  • Should the government provide subsidies for electric vehicles?
  • Is privacy more important than national security?
  • Should school uniforms be mandatory?
  • Is renewable energy the future of our planet?
  • Should parents have access to their children's social media accounts?

By the way, we also have a great collection of narrative essay topics to inspire your creativity.

What is the Difference Between a Discursive and Argumentative Essay

Discursive essays and argumentative essays share similarities but have distinct differences in their approach and purpose. While both essay types involve critical thinking and analysis, the main difference lies in the writer's approach to the topic and the overall goal of the essay—whether it aims to explore and discuss multiple perspectives (discursive) or to argue for a specific viewpoint (argumentative). Here’s a more detailed look at how they differ:

Key Differences 📌 Discursive Essay 📝 Argumentative Essay 🗣️
Purpose 🎯 Provides a balanced discussion on a topic Persuades the reader to agree with a specific viewpoint.
Approach 🔍 Examines multiple perspectives without taking a definitive stance Takes a clear position and argues for or against it throughout the essay.
Thesis Statement 📜 Often states a general overview or acknowledges different viewpoints. States a strong and specific thesis that outlines the writer's position clearly.
Argumentation 💬 Presents arguments from various angles to provide a comprehensive view. Presents arguments that support the writer's position and refute opposing views.

Types of Discursive Essay

Before writing a discursive essay, keep in mind that they can be categorized into different types based on their specific purposes and structures. Here are some common types of discursive essays:

purpose of discursive essay

Opinion Essays:

  • Purpose: Expressing and supporting personal opinions on a given topic.
  • Structure: The essay presents the writer's viewpoint and provides supporting evidence, examples, and arguments. It may also address counterarguments to strengthen the overall discussion.

Problem-Solution Essays:

  • Purpose: Identifying a specific problem and proposing effective solutions.
  • Structure: The essay introduces the problem, discusses its causes and effects, and presents possible solutions. It often concludes with a recommendation or call to action.

Compare and Contrast Essays:

  • Purpose: Analyzing similarities and differences between two or more perspectives, ideas, or approaches.
  • Structure: The essay outlines the key points of each perspective, highlighting similarities and differences. A balanced analysis is provided to give the reader a comprehensive understanding.

Cause and Effect Essays:

  • Purpose: Exploring the causes and effects of a particular phenomenon or issue.
  • Structure: The essay identifies the primary causes and examines their effects or vice versa. It may delve into the chain of events and their implications.

Argumentative Essays:

  • Purpose: Presenting a strong argument in favor of a specific viewpoint.
  • Structure: The essay establishes a clear thesis statement, provides evidence and reasoning to support the argument, and addresses opposing views. It aims to persuade the reader to adopt the writer's perspective.

Pro-Con Essays:

  • Purpose: Evaluating the pros and cons of a given issue.
  • Structure: The essay presents the positive aspects (pros) and negative aspects (cons) of the topic. It aims to provide a balanced assessment and may conclude with a recommendation or a summary of the most compelling points.

Exploratory Essays:

  • Purpose: Investigating and discussing a topic without necessarily advocating for a specific position.
  • Structure: The essay explores various aspects of the topic, presenting different perspectives and allowing the reader to form their own conclusions. It often reflects a process of inquiry and discovery.

These types of discursive essays offer different approaches to presenting information, and the choice of type depends on the specific goals of the essay and the preferences of the writer.

Discursive Essay Format

Writing a discursive essay needs careful planning to make sure it’s clear and flows well while presenting different viewpoints on a topic. Here’s how to structure your discursive essay:

Introduction

  • Start with an interesting opening sentence to catch the reader's attention. Give some background information on the topic to show why it’s important.
  • Clearly state your main argument or position on the topic, and mention that you’ll be discussing different viewpoints.

"Should genetically modified foods be more strictly regulated for consumer safety? This question sparks debates among scientists, policymakers, and consumers alike. This essay explores the different perspectives on genetically modified organisms (GMOs) to give a complete view of the issues."

Body Paragraphs

  • Begin each paragraph with a sentence that introduces a key point or perspective about GMOs.
  • Present arguments, evidence, and examples to support each perspective. Consider the benefits, risks, and ethical issues around GMOs.
  • Address possible objections or opposing viewpoints to show a balanced analysis.

"Supporters of GMOs argue that genetically engineered crops can help solve global food shortages by increasing crop yields and resistance to pests. For example, studies have shown that GMOs like insect-resistant corn have reduced the need for chemical pesticides, which benefits both farmers and the environment."

Counterarguments

  • Recognize the counterarguments or concerns raised by opponents of GMOs.
  • Provide reasoned responses or rebuttals to these counterarguments, acknowledging the complexity of the issue.

"However, critics of GMOs worry about potential long-term health effects and environmental impacts. They argue that there isn’t enough research to ensure the safety of eating genetically modified foods over long periods."

  • Summarize the main points discussed in the essay about GMOs.
  • Reinforce your thesis statement while considering the different arguments presented.
  • Finish with a thought-provoking statement or suggest what should be considered for future research or policy decisions related to GMOs.

"In conclusion, the debate over genetically modified foods highlights the need to balance scientific innovation with public health and environmental concerns. While GMOs offer potential benefits for global food security, ongoing research and transparent regulation are essential to address uncertainties and ensure consumer safety."

Formatting Tips

  • Use clear and straightforward language throughout the essay.
  • Ensure smooth transitions between paragraphs to maintain the flow of ideas.
  • Use headings and subheadings if they help organize different perspectives.
  • Properly cite sources when referencing research findings, quotes, or statistics.

Remember, besides writing compositions, you’ll also need to do math homework , something we can assist you with right away.

Yays and Nays of Writing Discourse Essays

In learning how to write a discursive essay, certain do's and don'ts serve as guiding principles throughout the writing process. By adhering to these guidelines, writers can navigate the complexities of presenting arguments, counterarguments, and nuanced analyses, ensuring the essay resonates with clarity and persuasiveness.

Yays 👍 Nays 👎
Conduct thorough research to ensure a well-informed discussion. Don’t express personal opinions in the body of the essay. Save personal commentary for the conclusion.
Explore various arguments and viewpoints on the issue. Don't introduce new information or arguments in the conclusion. This section should summarize and reflect on existing content.
Maintain a balanced and neutral tone. Present arguments objectively without personal bias. Don’t use overly emotional or subjective language. Maintain a professional and objective tone.
Structure your essay with a clear introduction, body, and conclusion. Use paragraphs to organize your ideas. Ensure your arguments are supported by credible evidence. Don’t rely on personal opinions without sufficient research.
Include clear topic sentences at the beginning of each paragraph to guide the reader through your arguments. Don’t have an ambiguous or unclear thesis statement. Clearly state the purpose of your essay in the introduction.
Use credible evidence from reputable sources to support your arguments. Don’t ignore counterarguments. Address opposing viewpoints to strengthen your overall argument.
Ensure a smooth flow between paragraphs and ideas with transitional words and phrases. Don’t use overly complex language if it doesn’t add to the clarity of your arguments. Aim for clarity and simplicity.
Evaluate the strengths and weaknesses of different arguments and viewpoints. Don’t present ideas in a disorganized manner. Ensure a logical flow between paragraphs and ideas.
Recap key points in the conclusion, summarizing the main arguments and perspectives discussed. Don’t excessively repeat the same points. Present a variety of arguments and perspectives to keep the essay engaging.
Correct any grammar, spelling, or punctuation errors by proofreading your essay. Don’t ignore the guidelines provided for your assignment. Follow any specific instructions or requirements given by your instructor or institution.

Wrapping Up

Throughout this guide, you have acquired valuable insights into the art of crafting compelling arguments and presenting diverse perspectives. By delving into the nuances of topic selection, structuring, and incorporating evidence, you could hone your critical thinking skills and sharpen your ability to engage in informed discourse. 

This guide serves as a roadmap, offering not just a set of rules but a toolkit to empower students in their academic journey. As you embark on future writing endeavors, armed with the knowledge gained here, you can confidently navigate the challenges of constructing well-reasoned, balanced discursive essays that contribute meaningfully to academic discourse and foster a deeper understanding of complex issues. If you want to continue your academic learning journey right now, we suggest that you read about the IEEE format next.

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What is a Discursive Example?

What is the difference between a discursive and argumentative essay, what are the 2 types of discursive writing.

Daniel Parker

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

how to write a essay about persuasive

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

  • Updated old sections including definition, outline, writing guide.
  • Added new topics, examples, checklist, FAQs.
  • Discursive writing - Discursive Writing - Higher English Revision. (n.d.). BBC Bitesize. https://www.bbc.co.uk/bitesize/guides/zpdwwmn/revision/1  
  • Prepare for Exam Success: C1 Advanced self-access learning Writing Part 1 -the discursive essay Lesson summary. (n.d.). Retrieved June 28, 2024, from https://www.cambridgeenglish.org/Images/583526-c1-advanced-self-access-learning-writing-part-1-discursive-essay.pdf  
  • Tomeu. (n.d.). Advanced C1.1: How to write a DISCURSIVE ESSAY. Advanced C1.1. Retrieved June 28, 2024, from https://englishadvanced2.blogspot.com/2013/10/speakout-advanced-p-25-examples-of.html  

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How to make money writing – 6 ideas.

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Learn how to get paid to write for beginners and much more.

Strategies For Earning Money By Writing

Ghost writing, copywriting, technical writing, social media writing, magazine and newspaper writing, frequently asked questions (faqs).

Do you have a way with words? You could turn your prowess with pronouns, verbs and adjectives into a lucrative side hustle when you learn how to make money by writing. Many large and small websites hire freelance writers to produce their content, offering you a platform to share your insights and an opportunity to make some extra dough. Even those who have never written anything besides personal social media posts or journal entries can find a place to sell their writing. This list provides a step-by-step guide to how to earn money by writing and will answer all your questions, whether you’re a beginning or veteran scribe.

You can make money by writing in many different ways, including blogging, ghost writing, penning reviews and working for small businesses. You have a greater chance of being published by pursuing several options simultaneously instead of prioritizing one. It’s like baiting multiple fishhooks. The more you cast, the better your odds of pulling something in.

You will make the most money by working for bigger sites and businesses, and you can do nearly all of it remotely. Ghostwriting pays better than blogging because businesses want more polished, focused writing. Blogging, however, may take less time and allow you the chance to complete more assignments. Journalism gives you greater opportunities for creativity in your work, and social media writing appeals to those who like pithy, funny writing. Copywriting and technical writing can be drier, but they also provide higher payment and steadier work than other writing. Here is a breakdown of the main ways to make money while writing.

Blogging means publishing content online written especially for that publication. Individuals, businesses, journalists, influencers, homemakers and many more publish blogs, which are often but not always written in first person. Anyone can write their own blog and publish it through a self-publishing platform, such as Medium, Blogger or WordPress.

The time and effort required for blogging depends on what you write about. For instance, if you run in your spare time and decide to start a running blog, you may be able to write several short blogs about running a race in under an hour. But if you want to explore the ethical implications of artificial intelligence using reliable sources, it could take hours to finish one post. The better the writing and sourcing, the better a post will perform, so making the extra effort to be informed and publishing grammatically correct copy is always worth it.

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You don’t need experience to become a blogger. Anyone can do it, though it may take a while for you to settle into a style and voice that becomes popular. You need readers to make money on a blog. People make money on blogs in several ways:

  • Advertising : You can sign on with a blogging ad network or sell your own ads to local businesses to make money.
  • Sponsorship : You can write about a sponsor’s products in return for money, though you must disclose that you received compensation for your post.
  • Syndication : You can sign on with syndication networks to distribute your blog on larger networks that will pay for your work.

How much can you make from blogging? The answer varies according to how often you publish, what type of payment method you use, and the popularity of your work. Some top bloggers make six figures per year. Sponsorships with big companies like Walmart that pay people to hawk their goods can be lucrative, paying thousands of dollars. But most bloggers make a few hundred dollars per month, enough to pay off a car or credit card bill but not enough to live on.

Blogging, ghost writing, copywriting, technical writing, social media writing and newspaper and ... [+] magazine writing are six of the most lucrative ways to earn money writing.

Ghost writing is the most lucrative type of writing. Ghost writers channel the voice of a third party, writing as though they were that person or business and presenting their ideas in first person. Businesses and thought leaders use ghost writers to take their thoughts and ideas and present them in a prettier package.

Ghost writing can take many forms. You might produce communications for a company CEO or create a book about an important event for a historical society. Every job is a little different. Ghost writing usually requires several years of writing experience, though if you are a subject matter expert on something—for example, if you are a nurse asked to write articles for a nursing degree program—then you may be able to get a job without writing experience. Time spent on an assignment will vary, but it takes longer than blogging. Ghost writing demands high-level clarity, grammar and readability.

You can make money by earning an hourly or per-project rate from the client. Most ghost writing gigs pay well, from $50 per hour and more. Some ghost writers pull in six figures per year, though those have extensive experience. To get started, search LinkedIn for the words “freelance writer” or “writer.” Or think about companies you would like to work with and send an email to the hiring manager introducing yourself and spelling out your expertise. You can also sign on with agencies that hire out ghost writers to businesses. Again, send your resume and a letter of introduction (LOI) to the agency hiring manager or search job ads online.

Copywriting is similar to ghostwriting, but sometimes you will receive a byline and the writing is not always presented in first person. Copywriting includes copy on businesses’ websites, material for pamphlets, mission statements, advertising, newsletters and more. People with copywriting skills are persuasive and clear writers good at conveying information and encouraging sales.

You can start with simple copywriting jobs and work your way up to higher-paying ones. Experience is required for bigger companies, but small businesses around your town might hire an inexperienced writer. You can begin by approaching them and offering to, for instance, rewrite their website or start a monthly newsletter. As you gain knowledge and confidence, you can reach out online to larger places. Follow freelance job boards to find new opportunities, interact with companies on LinkedIn to get your name out there, and send LOIs to hiring managers wherever you want to work.

You can get a little creative to find jobs, too. Find newsletters for companies you love or share expertise with. Send them an LOI outlining your subject matter background and what you could contribute. Copywriting work requires precision and often background research, and it takes longer than many other types of writing. You can make a good living as, like with ghost writing, clients tend to pay on the higher end of the payscale for copywriters, often $40 per hour and more. The best copywriters can make more than $150,000 per year.

Technical writing refers to communicating information about niche topics, such as medicine, engineering, manufacturing or construction. It can also encompass things like the directions to put something together or operate an electronic device. The aim is to create digestible, informative content while eliminating jargon.

Technical writing requires a great deal of writing experience, but it can be lucrative. Few people have the skills to boil down information and serve it back up in the right format. It can take hours to finish even a short writing assignment because you need to get every word right and leave out extraneous ones. But most jobs are paid per hour ($60 and up for experienced writers), so the time and effort pay off.

A lot of technical writing jobs are full time. But you can find part-time opportunities using job sites such as LinkedIn, Indeed, Monster and more. Taking courses in technical writing could be a worthy investment, as that background will open up new opportunities and give you valuable experience.

Technical writing, a great way to earn money by writing, may involve simplifying jargon and ... [+] complexities for a lay audience.

Social media writing is a relatively new way to make money. Many businesses hire people to write captions on Instagram , video descriptions on YouTube , thought leadership posts on LinkedIn and much more. This is an excellent entry point for writers with little formal experience.

Social media writing pays more modestly than other types of business writing, anywhere from $15-$35 per hour. However, it takes less effort. You can often bang out lots of posts in an hour, and very little knowledge or experience is needed, beyond knowing the character limits for different social platforms. You can find jobs by looking at writing job sites or reaching out directly to businesses with LOIs. Try small businesses in your hometown first to get some examples for your resume before targeting more prominent places.

Magazine and newspaper writing is one of the more specialized forms of writing to make money. But if you have some training and are more interested in writing as a means of changing the world and informing people, it is a worthy pursuit. You can start by publishing pieces in hometown newspapers or niche magazines.

You won’t break the bank with journalism writing. Even some bigger papers and publications pay less than $1,000 per story, and you would need to string together a lot of assignments to make a living. But to make extra spending money and perhaps affect change, you can’t beat journalism. You will need to learn the publication’s style guide and adhere to it for pieces you submit. Editors make assignments, which you can get by pitching (sending a cold email) to the editor explaining your story idea and why you are the right person to write it.

Time and effort vary depending on the scope of the story. Many can be quite involved. Editors often prefer to work with people who have experience, so build up your resume with pitches to smaller publications first.

Bottom Line

Writing can be a fun way to make extra money, or you can even turn it into a high-paying career with the right experience. Whether you pen blogs, website copy or social media posts, you can find an outlet that’s “write” for you.

How Much Do Writers Make?

Writers can make a decent salary depending on their experience level and who they write for. How much writers make may depend on on where they work, how many clicks their work generates, and how long the job took. 

The salary range for a writer, according to the Bureau of Labor Statistics , is a median of $73,690 per year, or $35.43 per hour. Income rises with higher experience levels. 

What Websites Pay You To Write?

You can find hundreds of websites that pay for writing. A few of the most popular include: 

The Penny Hoarder

Bustle  

Transitions Abroad

Vibrant Life

Scary Mommy

Paying websites look for writing they think will draw readers. Using search engine optimization (SEO) techniques, such as incorporating keywords that people search for, can generate higher traffic, so be sure to mention any SEO knowledge when you apply, as that will help your chances. The more views you generate, the more money the website makes. Create a portfolio of your past work that you can share when you apply for jobs that shows your best efforts. 

How Can You Get Paid To Write Reviews?

You can get paid to write reviews across a number of platforms for products ranging from books to vacuum cleaners. Some of the most popular include Get Reviewed , Kirkus , UserTesting and Amazon Vine , though note that you get paid in products for that site. 

To become a reviewer, you may need no experience at all for many sites. They value trustworthiness and honest feedback. Some hire people they find through online reviews they have already posted. Other sites require more extensive background in writing reviews. For instance, if you want to work for DotDash, one of the largest editorial operations on the web that runs lots of reviews across its sites, you will need writing experience for a major website and product expertise. 

How Can You Get Paid To Write Letters?

You can write letters and get paid by watching for these jobs on freelance sites such as Upwork , Contently , compose.ly and Fiverr , which serve as clearinghouses to hire writers for businesses. A business may need one letter or a series. You can gain repeat work if you do a good job. 

You may have seen TikTok and YouTube videos about writing handwritten notes for businesses and earning $5 per letter. This is a scam that has been debunked by multiple websites. You won’t find companies paying you a lot of money to write handwritten letters. They want polished, professional copy for communications with clients and customers, and you must have experience doing this type of work. It falls under copywriting and can pay $40 per hour or more. 

How Can You Get Paid To Write As A Beginner?

How can you get paid to write for beginners? Breaking in with little experience can be difficult. Some aspiring writers choose to take volunteer gigs to build their portfolio, but you can probably find low-paying work that will do the same for you. 

Search job boards such as Indeed, ZipRecruiter, Monster and LinkedIn. You can also start a blog of your own with no experience, though it will take time to monetize it using the strategies outlined above. You could also submit poetry or prose to literary magazines, which usually pay an honorarium, or submit finished essays to magazines or newspapers. As you gain experience, you can approach higher-paying markets. 

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What We Lost During Last Night’s Cringeworthy Debate

T he first presidential debate of this protracted presidential season was a horror show. Preceded by what seemed like weeks of excited speculation, idiotic predictions, and presumptive pre-debate analysis, when the debate actually happened, it demonstrated the dire choice that the two major political parties have given the electorate: pick the ranting liar and fear-mongering xenophobe, or choose the befuddled, stumbling man whose attempts to explain policy. (“I support Roe v. Wade , which had three trimesters”?) It was painful to watch.

One might rightly wonder what purpose presidential debates serve, particularly this year. We already know both candidates pretty well, and if we don’t, we have four more months to learn that Trump neither cares for the duties of office or the complexities of foreign affairs (and cultures), but does possess a talent for stirring up prejudice, for making people laugh, and for making them fearful. He does not answer questions. Last night, he avoided the question on the war in Gaza. He punted on the opioid crisis and climate change. He makes no appeal to decency, which is Biden’s forte (or was). But decency without backbone is what makes Biden appear, well, doddery. And we can watch that too until November. In fact, this otherwise consequential president seemed most focused when he talked about hitting a golf ball.

Read More: Calls for Biden to Step Aside Are About to Get Deafening

Part of the problem is that we live in a visual age. As a result, though we value them, our presumptive leaders become leaders even if they lack oratorical skills. In fact, it’s not surprising that the first well-known presidential debate , in 1960, occurred when television was a relatively new medium, and it did Richard Nixon no favors. No one remembers what he said, just how he looked. (Actually, the first televised debate, between candidates Adlai Stevenson and Dwight Eisenhower , took place four years earlier but without them; they used stand-ins, Eleanor Roosevelt and Margaret Chase Smith.) Before that, presidents depended on radio, with Franklin Delano Roosevelt’s “fireside chats” bringing him, and his voice, with its powers of persuasion, into one’s home. Before that, we debated in the public square of newspapers. Word, skillfully written, can change minds. Consider Lincoln and Douglas, a debate for a seat in the Senate, and the rest is history.

So oratory matters. The ability to persuade, through words, mattered. It still does, which is why last night’s debate was so chilling. When William Jennings Bryan was nominated by Democrats as their presidential candidate for the third time in 1908, even though he’d been unsuccessful twice before, it was because of his oratorical gift. His voice, once heard, was never forgotten. He could address a crowd of 20,000 and make the audience feel as though he spoke directly to each and everyone one of them and he understood what they needed. They called him the “Great Commoner.” He even started a newspaper so he could write column after column and deliver what amounted to sermons.

And, like all good orators, he knew how to perform. He did not want his tie too straight. Bryan practiced parts of his famous “Cross of Gold” speech , one of the most famous in American political history, for months and months before he delivered it in 1896 at the Democratic National Convention. He bounded onto the stage, raised his arms, and then spoke in the lyrical, cadenced phrases of Scripture. “We are fighting in the defense of our homes, our families, and posterity,” Bryan declared. “We have petitioned, and our petitions have been scorned; we have entreated, and our entreaties have been disregarded; we have begged, and they have mocked when our calamity came. We beg no longer; we entreat no more; we petition no more.” It was good stuff.

Read More: These Are the Biggest Moments in the First Presidential Debate

But performance needs substance. And so Bryan would eventually meet his nemesis when he was confronted by an orator even more practiced, clever, and dramatic than he. That was Clarence Darrow, the celebrated lawyer in rumpled clothes whose talent for mesmerizing juries with his impression of humility (some of which was genuine) was unparalleled. Though not a politician, or at least not a professional one, Darrow was a man who could deliver a rational argument with much emotion. It was a winning combination.

Take his defense of Nathan Leopold and Richard Loeb, two teenagers accused of the gruesome and motiveless murder of 14 year-old Bobby Franks. Darrow had Leopold and Loeb plead guilty to avoid a jury trial so he could argue before the judge that their lives should be spared. Claiming Leopold and Loeb were just adolescents, the products of genetics and environment, Darrow said they were essentially without free will. “They killed,” said Darrow, “because hey were made that way.” At the same time, let us not blindly and cruelly call for yet another death, he implored the judge. Let us acknowledge that capital punishment grows out of our primitive need for vengeance, and let’s acknowledge that our killing two defective, two abnormal adolescents would not prevent other impaired boys or malevolent men or vicious women from committing murder.

“I sometimes wonder whether I am dreaming, whether I am not living in centuries long gone by, when savagery roamed wild, and the world was wet with human blood?” he concluded at the trial’s end. It was a consummate performance: a rational argument topped off by an emotional one. Leopold and Loeb received life sentences.

When Darrow and Bryan confronted each other in the courtroom, both of them, like Biden and Trump, were considered past their prime. Certainly they weren’t vying for the Oval Office, and their confrontation took place in a court of law, not on a television set. But they were jousting over the meaning of America and America’s future with far more passion, compassion, and reasonableness than anything that happened last night on the debate stage. For all his faults, Bryan was an optimistic idealist who thought he could improve the lives of ordinary men and women. He was a progressive who sincerely believed—and fought for—such reforms as the government ownership of utilities, a graduated income tax, currency reform, woman's suffrage and, for better and worse, Prohibition, which, in his mind, would help purify the nation by abolishing alcoholism, child abuse, and violence against women.

But when he wanted to turn the country into a Christian theocracy, Darrow objected. Their showdown took place in the summer of 1925 over a law recently passed by the Tennessee legislature that barred teaching the theory of evolution in public schools. It later became known, famously, as the Scopes Trial .

Darrow volunteered to defend the young schoolteacher who had purposefully broken the law (to test it), and he mustered, once again, all his oratorical skills. “Ignorance and fanaticism are ever busy and needs feeding,” Darrow declared. “Today it is the public school teachers, tomorrow the private. The next day the preachers and the lecturers, the magazines, the books, the newspapers. After a while, it is the setting of man against man and creed against creed until with flying banners and beating drums we are marching backward to the glorious ages of the sixteenth century when bigots lighted fagots to burn the men who dared to bring any intelligence and enlightenment and culture to the human mind."

“No subject possesses the minds of men like religious bigotry and hate,” Darrow concluded, “and these fires are being lighted today in America.”

He spoke without notes. He was persuasive and passionate. That’s what I thought about—what we had lost—as I watched last night’s sad, cringeworthy debate.

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COMMENTS

  1. How to Craft an Effective Persuasive Essay: Step-by-Step Guide

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  25. How to Write a Discursive Essay with Impact and Authority

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  27. Crafting a Persuasive Essay: Strategies and Steps

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  28. How to write persuasive copy: A masterclass with Barnaby Benson

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  30. What We Lost During Last Night's Cringeworthy Debate

    He even started a newspaper so he could write column after column and deliver what amounted to sermons. And, like all good orators, he knew how to perform. ... He was persuasive and passionate ...