phd in marketing dubai

• PhD Study in the United Arab Emirates (UAE) – A Guide for 2024

Written by Kirsty Smitten

Excellent natural resources and a growth in luxury tourism have seen the United Arab Emirates develop into the second largest Arab economy. But there’s more to the UAE than industry and commerce and it isn’t just travellers that visit its high-tech cities: investment in universities and research means this region also offers unique opportunities for cutting-edge doctoral work.

This page covers everything you need to know when searching for a PhD in the United Arab Emirates , with information on universities, application requirements and international funding.

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Phd opportunities in the uae - what's on offer for 2024.

The UAE offer a brilliant combination of higher education and cosmopolitan culture.

Famous for its business schools as much as its designer shopping (and possibly in the future its Mars simulation city), the UAE is a fantastic place for international study.

Plus, you’ll have the opportunity to take part in some great extra-curricular activities. Whether that involves walking around the Dubai Fountains or observing the Persian Gulf from the world’s tallest building: the Burj Khalifa.

Here are a few more specific reasons to consider a PhD in the UAE this year:

• The Centre of Excellence for Applied Research and Training (CERT) - The United Arab Emirates is now home to one of the largest research centres in the Middle East and aims to train PhD students in order to develop and shape the region’s future.
• Domestic university and international branch campuses - Their PhD degrees are accredited by the UAE Ministry of Higher Education and Scientific Research and the international universities educating body (British/USA/Australian).
• A wide range of opportunities - A PhD student will be able to easily explore the seven different emirates; all of which have their own laws, cultures, traditions and landscapes.

Coronavirus updates for international students at UAE universities

For the latest information on the impact of coronavirus on studying a PhD in UAE, please check the official Study in UAE website for updates.

United Arab Emirates universities

The UAE higher education system is similar to the UK, offering Bachelors, Masters and doctoral degrees.

Not all institutions offer PhD study, and a number only offer programmes in a specific discipline. If in doubt, check university websites or contact their admissions office.

Public and private institutions

United Arab Emirates higher education institutions can be divided into two categories according to: the funding they receive, how they are operated and whether international students can attend them.

• Public higher institutions - There are 3 main UAE Government institutions and 5 other public institutions. These are administered by the Ministry of Higher Education and Scientific Research and are usually restricted to UAE nationals and children of UAE nationals.
• Private higher institutions - These are non-government funded and are open to international applications. They are licensed and accredited by the Commission for Academic Accreditation (CAA).

International student applications

It is best to check with the university directly as to whether they accept applications from non-UAE nationals - some public higher institutions do have exceptions in place.

United Arab Emirates university rankings

The UAE’s growing higher education sector has begun to receive international recognition, with four institutions featuring within the most recent QS and THE world rankings. The UAE Government is currently investing money into institutions and research centres to improve the higher education system.

Do ranking matter for PhD study?

University rankings can help you choose a PhD project or programme, provided you know what to look at. Our guide explains how to use rankings as a prospective postgraduate.

Other opportunities

There are a number of specialised college and research centres in the UAE that offer PhD programmes.

Within the capital city Abu Dhabi there are 17 government funded Higher Colleges of Technology ( HCT ). The HCT are enhanced institutions of applied higher education; and are designed to produce skilled PhD researchers that will shape the UAE’s future.

The specialised research centres are typically linked with a partner university or higher college.

• Emirates Technology and Innovation Centre (ETIC)
• Centre of Excellence for Applied Research and Training ( CERT )

If you conduct your PhD within a research centre your degree will be accredited by the partnering institution.

United Arab Emirates university cities

The United Arab Emirates is a federation made up of seven Emirates. All feature several higher education institutes and research facilities.

The United Arab Emirates main university cities include: Dubai , Abu Dhabi , Sharjah and Ajman.

PhD structure

The core component of the UAE PhD programme is similar to that of the UK and other countries. You will conduct independent research and eventually submit and defend a thesis detailing your results.

However, during a UAE PhD you will also undertake courses designed to improve your skills as an independent researcher.

Programme length

The majority of UAE doctorate programmes involve three or four years of full-time research. Under the terms of a student residence visa international students are not permitted to study part-time .

The full-time academic year in the UAE consists of two semesters: fall (September-December) and Spring (January-June).

Assessment and examination

There are different types of UAE PhD programmes and it depends upon your institution as to the format of your studies. Typically, they are made up of two sections, courses and research .

Programmes may involve a number of taught courses ; there are core and elective courses covering topics such as research methodology. Courses are typically assessed via coursework or a comprehensive exam .

The research section of your work will be made up of a literature review and your thesis . You will have to defend your thesis in an oral examination ( viva voice ) in front of experts in the field. (This is slightly different to the private internal and external examiner format in countries like the UK).

Fees and funding

In the UAE there is no standard tuition fee cap and postgraduate fees are considerably higher than they are in other countries like the UK.

However, as with the UK there are university scholarship programmes available to international students, making the UAE an affordable option for PhD study abroad.

Universities in the United Arab Emirates are free to set their own fees. Instead of setting an annual fee, most institutions will charge per credit-hour. This system is similar to the credit-hour system adopted in the USA.

Each institution will have a set number of credit hours you have to complete to pass your degree; but, typically universities will charge between 129,600-359,964 AED (USD $35,290-98,020) for a 3-4-year programme.

Living costs

Known as one of the most beautiful places in the Middle East and the world the UAE is a brilliant place to live during a PhD. However, the cost of living is relatively high.

As a rough guide an international student need between 3,000-6,000 AED (USD $817-1,634) a month, this will vary depending upon location.

You can save a considerable amount of money opting for university accommodation rather than private rentals:

• University accommodation - you will have to pay a security fund deposit, this varies depending upon institution and is returned at the end of your studies. This will typically cost 5,000 AED (USD $1,360) per semester.
• Private rental - for a standard one bed private rental flat this will cost around AED 4,245 (USD $1,155) per month (according to crowdsourced data from Numbeo ).

Graduate research teaching assistant (GRTA)

Some universities within the UAE offer PhD students a teaching assistantship scheme similar to the Graduate Teaching Assistant (GTA) position in the UK.

The GRTA is offered to international students to assist in funding of their studies. The assistantship covers:

• Tuition fees - full coverage of your tuition fee costs for the entirety of your study
• Research support funds - this is money set aside for you to attend international research conferences
• Monthly stipend - your monthly stipend will be based upon the average number of teaching hours you work throughout your PhD study
• Medical insurance - provided your visa is sponsored by your University the assistantship will cover your medical insurance costs

Research teaching assistant

You should check with universities directly to see whether they offer research teaching assistantships, what the requirements are and what the costs it covers.

Graduate research scholarship and fellowship for international PhD students

Some UAE universities may offer scholarships and fellowships specific to international students.

A typical scholarship includes a number of benefits, but most are subject to certain requirements you must meet during your PhD studies:

• Living costs paid - you will receive a monthly stipend, medical insurance and a housing allowance
• University costs covered - the scholarship covers the cost of full tuition and research support for consumables and conferences
• Requirements - you must spend a minimum of 20-hours a week with your supervisor, present your research outcomes, publish 2 papers and have no other work duties

A studentship has fewer benefits than the scholarship, it will only cover your full tuition costs and medical insurance . In turn, it is subject to fewer requirements : You must spend a minimum of 10-hours a week with your supervisor, present your research outcomes and publish 1 paper .

You should apply for the scholarships directly on the university’s website and deadlines are typically the same as for the graduate programmes.

Applying for a PhD in the United Arab Emirates

As not every institution in the UAE offers PhD programmes there are no centralised application services. You should apply directly to your university of choice after ensuring they have a PhD programme.

Admission requirements

Different institutions will have their own requirements and minimum grades for admission to their programmes, but there are a couple of key things most will require:

• A Masters degree - you must hold a Masters degree from a university recognised by the UAE Ministry of Higher Education. Typically, a minimum GPA 3.3/4.0 (63% in UK Masters /pass in MPhil ) or equivalent is required
• Graduate Record Examination ( GRE ) - this is a standardised test that all applicants must complete prior to applying for the programme. Each institution/department sets its own requirements for the minimum GRE score.
• Research proposal - this will be a short summary of the project you want to do, including aims, hypothesis and research methods.

Some universities will also require you to submit a statement of purpose ; including your specific plans and goals that you hope to achieve from the programme.

Language requirements

Some PhD programmes for international students are taught in Arabic and others are taught in English. Depending on the programme you choose there may be a language requirement.

Usually private institutions will teach in English. Public universities are more likely to teach in Arabic and require students to be fluent in this language (and potentially English too).

If you have completed a Masters/Bachelors taught in English, you may not need to complete an English language test . Otherwise, commonly accepted scores include:

• International English language Testing System (IELTS ) - Score of 6.5 or higher where the course is taught in English, or dissertation is submitted in English. Score of 5.0 or equivalent for courses taught in Arabic.
• Test of English as a Foreign Language (TOEFL) - A score of 91 or equivalent in the internet based TOEFL test for courses taught in English.

If you do not reach the language entry requirements contact the university directly, as they do sometimes admit students during clearing with lower scores.

Application process

In the UAE, students are required do research about the PhD project and email a prospective supervisor to discuss their research before filling out applications.

Following this there are several steps you must complete:

• Complete the application form - this is typically online, through the university's own webpage
• Provide academic transcripts - two copies of your full academic transcripts, available from your university and college
• Provide references - two recommendation letters from professionals who have taught/worked with you
• Provide proof of funds - evidence of your scholarship, or that you have sufficient funds. They will need to see that you can afford both tuition fees and living costs
• Pay the application fee - this varies but is typically AED 200-420 (USD $55-115)
• Other - you must submit an up to date CV, a copy of your passport and a passport style photograph

All applications must be reviewed and recommended for admission or rejection by the academic department; and reviewed and endorsed by the Doctoral Study Committee.

Choosing a PhD supervisor

Choosing the right supervisor is essential for a PhD. Not sure how to pick a potential supervisor for your PhD, or how to approach them once you have? We have a guide to help you .

Some universities may wish to discuss your application with you; if this is the case they may ask you for an interview. They probably won’t expect you to fly over to the UAE for an hour, these will usually be conducted through a web-chat or video-conferencing channel.

What happens during a PhD interview?

Your interview for a PhD in China will follow a fairly standard format (apart from the fact in may take place online). Our guides give advice on what happens at a PhD interview and an overview of some questions you might be asked .

Student visas

All international students will be required to obtain a student residence visa , except those from the Gulf Cooperation Council Countries : Saudi Arabia, Kuwait, Qatar, Bahrain, Oman and the UAE.

For a student residence visa, full-time students must be sponsored by the university they are attending – not all institutions offer this. Your university will start the visa application process as soon as you are admitted on to the programme as they take 2-5 weeks to process.

The fees required for a student visa in the United Arab Emirates can vary depending on whether you are applying for a new visa (normal or express), a visa renewal or a visa cancellation. A normal visa (not express) applied for outside of UAE includes a refundable deposit of approximately AED 5560, a visa fee of AED 850-1400 and health insurance fee of AED 800. This comes to an approximate total of AED 7000-8000 (USD $1905-2178).

To apply for a visa you must submit the following documents:

• An original and photocopy of your passport with 6-months validity and passport photos
• Your university acceptance letter , a bank statement showing proof of funds and your tenancy agreement/university accommodation letter
• A medical test conducted at an UAE authorised medical centre and possible a security check to make sure you are not a threat to UAE security

Student resident permit visas are only valid for 12-months and have to be renewed for each year of study. Renewal typically costs 550 AED (USD $150).

Medical test

Some pre-existing medical conditions, including: HIV, TB, Hepatitis B/C and leprosy can debar students from entering the UAE or risk deportation. If you’re unsure, check with your university and arrange a medical test before arriving.

Working in the UAE as an international PhD student

Under a new Federal Law, international students studying in the UAE are permitted to work part-time alongside their studies.

You are allowed to apply for unpaid internships or paid placements in addition to part-time work. However, for any paid work you must have university sponsorship and obtain a working permit from the UAE Labor department .

For any off-campus work you must obtain permission from your institution.

Health insurance

It is required that you obtain health insurance in your own country prior to arriving in the UAE. Ensure this insurance covers the entirety of your stay.

As you can see there are many things to do in the UAE, with seven emirates to visit, a diverse culture and excellent research facilities. All of this means you will certainly enjoy your PhD experience studying there, but what can you do next?

Can I work in the UAE after my PhD?

The UAE encourages international students to remain in the UAE after graduation.

With the accessibility of working visas and permits , large trade centres and a thriving business and economy sector, it isn’t surprising that 85% of the UAE population are internationals.

Once you’ve completed your PhD you must secure a job in order to procure a working visa . Following this, your employer must obtain a work permit for you from the Ministry of Human Resources and Emiratisation.

Your employer (sponsoring company) arranges for: medical testing, a UAE Resident Identity (Emirates ID) Card, Labour Card and stamp of the work residency permit on your passport (within 60 days). After these are completed you can sponsor family members and bring them into the country.

UAE laws and cultural expectations for international students

The UAE is a respectable, beautiful and popular destination and you will definitely enjoy your time there.

To make your PhD study abroad experience easier there are a number of laws and customs you must respect:

• Zero tolerance of drink and drug driving
• You must have a specific license to consume alcohol
• It is illegal to have relationships outside marriage
• Women must dress comfortably but modestly when out in public

Your university’s international office should be able to advice you if you have any questions about customs and cultural expectations whilst studying in the UAE.

Find a PhD in the UAE

Ready to start browsing some current PhD opportunities in the UAE . Alternatively, you can look at our other guides to PhD study abroad.

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What's it like to live in the UAE during a PhD? Our guide covers accommodation, student living costs, working and other key information.

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PhD Management

Heriot-Watt University Dubai Campus

+971 4 571 7000

[email protected]

The PhD programme in the School of Social Sciences offers unique opportunities for students in the region to research issues of relevance to the Islamic and Arab world as well as globally.

For instance, the programme offers opportunities for research in areas such as Islamic business, international human resource management, cross-cultural management, equality and diversity, emiratisation and other nationalisation policies, marketing, sustainability, accounting, finance and corporate governance.

Accreditation

Read more about the UAE Federal Accreditation .

Entry requirements

Fees and funding, research topics for phd supervision.

• International Human Resource Management 
• Human Resource Management policies and practices in local and multinational organisations
• Expatriate staff in organisations (experiences, organisational strategies, etc.)
• Diversity/Equality in organisations
• Emiratisation, Qatarisation (and any other nationalisation/localisation) policies
• Critical management, comparative management and Islamic management. Cross cultural management
• Electronic HRM (specifically internet recruitment)
• Small and Medium size enterprises (SMEs) and Entrepreneurship development
• Female Entrepreneurs
• Employer branding
• Sustainability
• Non-genuine branded goods (from a marketing perspective)
• Customer relationship management (CRM; Relationship Marketing; Trust, commitment and quality in customer, business and marketing channel relationships (especially in a financial services context); Marketing Channel Management. Ethical and environmental dimensions of Consumer behaviour and marketing practice.)
• Digital marketing, social media, consumer behaviour online

Accounting, Banking, Finance areas

• Corporate governance and corporate finance
• Corporate governance and regulatory reforms in emerging economies
• Risk management and efficiency in the banking sector
• Islamic banking and finance
• Corporate social and environmental responsibilities
• Carbon disclosures and biodiversity
• Financial Reporting and Corporate Disclosure
• Risk Disclosure
• Investor Relations
• Management Accounting
• International Accounting
• Corporate Governance and Ethics
• Accounting education and ethics
• Socio-economic perspectives on accounting

Research proposal

The research proposal (normally 3 to 4 pages) should contain as much as possible of the following:

• Introduction or outline of the proposed topic
• Statement of objective(s) and/or specific research questions
• Summary of some of the relevant literature that supports the research objective(s)
• An indication of the intended research methodology
• An indication of the theoretical structure and/or conceptual outline
• A provisional timetable of the major phases of the research process
• Results expected from the research, e.g., practical value of the research or possible contributions to knowledge, policy or methodology. At this stage we are not looking for a definitive document but merely an indication that you have thought through most of the above issues. Please note that work submitted may be subject to screening using plagiarism software.
• Interested applicants should complete the online application form, making clear on the form that you are applying to study at the Dubai Campus.
• If you have any questions about the application process, please contact Shirin El Chami ( [email protected] ).

Supporting documents

Applicants interested in our PhD opportunities need to submit the following:

• Copies of full academic transcripts from all previous academic degree courses and copies of certificates for degrees already awarded.
• Confirmation of funding source and/or confirmation of sponsorship/sufficient funds to pursue studies.
• A detailed research proposal.

English language requirements

Where English was not the medium of instruction during previous education, applicants must demonstrate English language proficiency equivalent to IELTS 6.5. Other qualifications may also be considered.

• AED 95670 per year*

* All tuition fees inclusive of VAT

Scholarships and bursaries

See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts .

• Open Day: Saturday, 17 August 2024 from 3pm to 7pm - Register now!

• Business & Commerce

Doctor of Philosophy (PhD)

Degree summary, program outcomes, program structure, accreditation, admission requirements.

Full-time (4 Years) Part-time (6 - 8 Years)

AED 248,062.50 / USD 67,592 (VAT 5% inclusive)

The Doctor of Philosophy (PhD) is an advanced postgraduate research degree that develops research skills and provides high achieving candidates with the opportunity to conduct in-depth research in their chosen discipline.

The PhD is a four year degree consisting of 48 credit points of coursework and research training followed by 144 credit points (6 sessions or part time equivalent) research thesis. The PhD program is aimed at candidates who are interested in pursuing their career as an academic or in private and public organisations which focus on research and innovation.

Under the guidance of a supervisory team, consisting of at least two supervisors, students will independently plan and execute a research project that will lead to the production of a substantial thesis, comprising 80,000 words (or equivalent). The program will enable candidates to critically evaluate existing knowledge, which uses research as a tool to explore and answer important questions in their chosen fields. Thus, students completing the PhD will make a significant and original contribution to knowledge in their chosen discipline. They will also be able to communicate this contribution to their peers and the community.

Why you should pursue your PhD degree at UOWD?

The program is designed to support higher degree research (HDR) students to develop their career potential through robust administration and candidate support including training courses, mentorship, and supervision by top academic experts. More specifically, the following points capture some distinctive features of the HDR program at UOWD.

• Develop your career potential. UOWD’s PhD program will not only enhance your research skills but will also equip you with additional skills and professional attributes to become the next generation of leading business researchers and academics.
• Mentorship and supervision by top academic experts. All the PhD supervisors are PhD holders, renowned researchers in their respective fields and are recognised globally and regionally for research impact. PhD students can strongly rely on their guidance, mentorship and expertise throughout the whole duration of their studies.
• A University of academic excellence. Study with an accredited international university boasting more than 30 years of academic excellence. Our PhD students benefit from world-class infrastructure and facilities, and a variety of research-related resources.
• Earn a quality Australian PhD degree within a reasonable time. PhD courses are intense and time consuming. At UOWD, the course length for full-time students is usually between four years, and six to eight years for part-time students.

Program Selection Guide

UOWD Campus

• Academic Requirements
• Enrolment Procedures
• Application Procedure

Progression

In order to progress to the research component of the PhD program, students must complete the first year with an average of 65%, including 65% in each subject. Prior to commencing the research component, students will have identified their specific research topic, written a comprehensive research proposal and passed the comprehensive examination. 

Graduation Requirements

To qualify for award of the degree of Doctor of Philosophy, a candidate must:

• Accrue an aggregate of at least 192 credit points
• Achieve an overall minimum Weighted Average Mark (WAM) of 65%
• Pass the external thesis examination and fulfil any degree completion requirements specific to the program undertaken

Candidates who hold a recognised Master's degree in a business related discipline. Areas of research available to candidates undertaking the PhD with the Faculty of Business include Accounting, Economics, Finance, Human Resources, Management, Marketing, and Operations.   Applicants must have completed their studies from a recognised tertiary institution and achieved a minimum GPA of 3.3 on a scale of 4.0 (or equivalent).

Relevant research and industry experience will be taken into consideration when assessing applications. However, applicants without work experience will be considered based on previous academic performance and demonstrated ability to complete a Higher Degree by Research program.

All instruction at UOWD is carried out in English and you will need to demonstrate an adequate level of English language proficiency in order to enrol in the PhD program. English language skills are assessed based on a number of criteria including writing skills as demonstrated in your initial research proposal, language skills as demonstrated at the interview stage, and the submission of an Academic IELTS (or equivalent) result with an overall score of 6.5 and a minimum of 6 in each band.

Important Dates & Selection

• Applications open: June 2023
• Deadline for applications: TBC , applications received after the deadline will not be considered.   
• Shortlisting, interviews and selection: June 2023 – March 2024
• Decision letters released: TBC
• Begin your program: April 2024

For enrolment in the PhD program, the candidates will go through two stages of selection:

• Stage 1: Eligibility for enrolment and application
• Stage 2: Interview of the shortlisted candidates

Stage 1: Eligibility for enrolment and application:

First, you will need to ensure that you meet the admission requirements for the PhD Program.

• Submit the enrolment  application
• Contribution (both theoretical and practical) and uniqueness of your research,
• Alignment of your research topic with the  Faculty of Business research areas ,
• research background; 
• contemporary research problem; 
• brief literature review;
• conceptual framework; 
• research gaps; 
• research question(s) and hypotheses (if applicable); 
• methodology; 
• expected results; 
• project time line; and
• contribution & alignment with UOWD research strategy. 
• Nominate one  primary and one co-supervisor ,
• Provide two letters of recommendation.

Stage 2: Interview of the shortlisted candidates:

• Shortlisted candidates will be invited for an interview in order to present their research proposal to the selection committee.

Candidates should submit the following:

• Academic Transcripts (Master’s Degree)
• Submit a 3-5 page research proposal that includes Research background; Brief literature review; Research gaps; Research question(s) and Hypotheses (if applicable); Methodology; Expected results & contribution. For more information about the proposal structure, see the enrolment procedures.
• CV with academic qualifications and previous research experience (if any)
• Provide two letters of recommendation with contact details
• Passport Copy 
• Emirates ID (If UAE resident)
• Other information for consideration, e.g. research publications (if any).

The PhD is a four year degree consisting of 48 credit points of coursework and research training followed by 144 credit points (6 sessions or part time equivalent) research thesis.

Under the guidance of a supervisory team, consisting of at least two supervisors, students will independently plan and execute a research project that will lead to the production of a substantial thesis, comprising 80,000 words (or equivalent).

• Coursework, Research Subjects & Thesis

Introduction to Research and Research Methods  

Literature review  , business research proposal  , applied data analysis  , fundamentals for hdr writing  , thesis*  .

• Thesis (Part-Time)
• Thesis (Full-Time)

PhD students at University of Wollongong in Dubai can pursue a career in a University or College, research agency or organisation, or in a specialist research unit of a government or business sector. The expanding domestic higher education sector is increasingly seeking research-active academics who have doctoral level qualifications and there are a growing number of opportunities for high-level research professionals across all industries.

To view HDR students achievements, click here .

Accreditation and Recognition

Our PhD program is accredited by the UAE Ministry of Education and is recognised within the UAE, GCC countries and internationally for employment in the private and public sectors.

In addition, the program is quality assured by UOW, which is registered with the  Tertiary Education Quality and Standards Agency (TEQSA) , the national regulator of the higher education sector in Australia.

Dr Vikash Ramiah

Associate Professor (Director Research)

Principal Supervisors

Co-supervisors.

Attend our next Open Day on Saturday, 17 August 2024. Join our experts to learn more about our degrees and how you can enrol at UOWD in our Autumn intake which starts on 16 September 2024.

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Study PhD's in Dubai, Dubayy, United Arab Emirates

Dubai at a glance.

Dubai in the United Arab Emirates (UAE) is a global city and the business hub of the Middle East, which surprised the entire world through its fast evolution and construction. The city has many records and nicknames, including “the shopping capital of the Middle East”, thanks to over 70 shopping centres. The “City of Gold” was once a fishing village that became a trade Gulf port, exporting pearls. Oil and trade became the main economic supplier of the city and, in the last decades, tourism started to flourish, thanks to the modern structures. Study abroad in Dubai and you will discover the lifestyle that the revelation of the United Arab Emirates (U.A.E.) has to offer. International students experience the Arabic teaching system of the universities in Dubai and socialise in the city’s Knowledge Village. The accredited degree programme of your choice is waiting for you in one of the worldwide known universities of Dubai. 

• 1.2M Population
• 5300 - 9200 AED /month Living Costs
• 6 Universities

Studying in Dubai

With such a broad offer, especially of private universities, you can find a Bachelor’s degree, a Master’s degree or a PhD in almost every field of study you wish. Law, mass communication, business administration, IT and, graphic or fashion design and sports law are only few of the programmes that can take you to your Bachelor’s degree.

You can earn a MBA in insurance and banking, entrepreneurship, tourism administration and other fields or apply for a Master of Science (M.Sc.) programme in information systems. Students who wish to continue their studies can decide upon a PhD programme in their field.

Foundation programme options are found in most of the universities, so students have the possibility to enrol in their dream programme even if their background does not fulfil all the requirements.

Career opportunities in Dubai

Dubai’s economy is constantly and quickly growing, thanks to oil production, tourism and trade. China and India are among the most important international trading partners of Dubai, followed by the United States, the Kingdom of Saudi Arabia, Germany, Switzerland, Japan and the U.K.

Some of the active industries are IT and finance. Among the companies that have offices in Dubai there are Hewlett-Packard, Oracle Corporation, Microsoft, Dell, EMC Corporation, IBM, MBC, BBC, Sky News, Reuters and AP.

Dubai city life

Dubai is the city of superlatives and, in the same time, the area where man created even 200 islands, in different shapes. In weekend and after classes Dubai always has the sites to surprise you with, even if we are talking about skyscrapers, malls, desert surroundings or beaches.

In Dubai you may see camels on the street, as well as a seven-stars hotel or even Burj Khalifa, the tallest building in the world and twice as tall as the Empire State Building from New York. Shopping is a common activity in Dubai, which is also rich in commercial centres. The world’s largest centre of its kind is the Dubai Mall and includes an aquarium and underwater zoo, an ice rink and an indoor theme park.

After you see the city’s wonders, you should also admire the Creek that crosses Dubai, Deira commercial centre, the Bur Dubai historic district, Sheikh Zayed Road with its stunning buildings and, of course, the Southwest of the city, where the Dubai Marina and other new structures stand. Jumeira and Satwa are core areas of culture and socialization.

Dubai also hosts events such as the annual Dubai Shopping Festival and famous movies were set in Dubai. Beach parties, VIP clubs and lounges are the most common places where students and young people enjoy nightlife.

International atmosphere in Dubai

Dubai is a global city. Therefore, 85% of the city’s residents are foreigners and the rate is constantly growing. Among them, the South Asians are the most spread expats, followed by people from India, Pakistan, Bangladesh and the Philippines.

The official language of the U.A.E. is Arabic. Yet, English is widely spoken, along with Hindi, Urdu, Bengali, Persian, Chinese and many other languages.

Weather Dubai

Climate in Dubai is, basically, warm, humid and windy, due to the desert surrounding areas. In winter, the average temperature is around 24°C (75°F) and summers have 30°C (86°F).

Universities in Dubai

Business is about getting things done, not just theory. Hult is the business school for those made to do. We bring together creative, open-minded people from all over the world to do business, not just study it.

Heriot-Watt University Dubai offers an extensive range of research-informed degree programmes in a global study environment, with strong links to business and industry.

Abu Dhabi University is the largest private university in the UAE and is committed to becoming the institution of choice for students across all Emirates and more widely in the region. 

Hamdan Bin Mohammed Smart University (HBMSU) Dubai is committed to instigate a culture of quality, innovation and research through smart learning, with emphasis on the academic disciplines of business, quality management, education, healthcare and environment.

BUiD was established as a not-for-profit entity in 2003. The University grew out of collaborations between British and Dubai academic, government and commercial organisations to make a unique contribution to the UAE and the wider region. The academic support that BUiD enjoys from its alliance with Russell Group universities in the UK has contributed to its success. These universities: University of Edinburgh, Glasgow, and Manchester - all in the world’s top 100.  BUiD is licensed by the UAE Ministry of Education and our qualifications are also recognised internationally by UK ENIC. BUiD has achieved global quality accreditation through the Quality Assurance Agency for Higher Education (QAA).

The University of Dubai has been home to talented students and faculty drawn from around the world to teach, create, and study. We have achieved international distinction and accreditation in the academic areas we offer.

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
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• Hyunjin Kim
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• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

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Doctor of Philosophy (PhD) Concentration: Mass Communication

The field of mass communication is expansive as it evolves at a fast clip with communication technologies at the same time that it reflects a symbiotic relationship with older disciplines in the social sciences such as sociology, political science, psychology, history, and literature. This offers the Ph.D. student a broad spectrum of academic foci in which to pursue research interests. Accordingly, the coursework in the UAEU program provides opportunities to pursue study of the effects of new communication technologies on culture (especially in the Arab and/or Islamic region), the role of communication in development, comparative media systems, as well as regulatory frameworks for different media systems. Students must develop a strong grasp of research methodologies to pursue independent study in the field.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

• Demonstrate the breadth of knowledge in the discipline and advance, in-depth knowledge in the sub-discipline or area of specialization.
• Perform and defend an original work of research in their fields of specialization which contributed new human knowledge.
• Identify, analyze critically and explain open problems in their disciplines and apply relevant research methodology for finding a possible solution.
• Communicate the major tenets of their field of specialization and their work orally and in writing to the faculty, their peers, and the lay public.
• Identify areas where ethical issues may arise in their field, and articulate strategies to mitigate situations related to ethical issues in their profession.
• Demonstrate an insight into the transferable nature of research skills to other work environments and the range of career opportunities available to them inside and outside academia.

Degree Requirements

Required credit hours : minimum 54 hours, program requirements:.

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Food Tourism is Dubai’s Next Sector to Watch, Here’s Why

Josh Corder , Skift

July 10th, 2024 at 6:01 AM EDT

Dubai is more than just big malls and shiny hotels, and its maturing restaurant sector proves that.

Josh Corder

Earlier this month, the third edition of Dubai’s Michelin Guide was announced, a lavish, government-sponsored affair constructed to show the world Dubai means business when it comes to food. It was held at the One&Only One Za’abeel — a government-owned five-star hotel.

In fact, the entirety of Michelin in Dubai is effectively a government project. Dubai Tourism brought the Michelin Guide to the city in 2022 as the emirate sought to tap into gastronomic tourism for the first time.

For this year’s Guide, 106 restaurants made the list, with 15 having one-star distinctions and four restaurants given two stars. Dubai is yet to have its first three Michelin-star restaurant.

These 106 restaurants now serve as neat marketing tools for Dubai Tourism as it looks for new ways to pull travelers into the city.

In the UNWTO’s Second Global Report on Gastronomy Tourism, it suggested that food tourism should be placed “as a horizontal layer of … destination marketing and product development strategies instead of a vertical one.” Ideally, the report suggests that food experiences should be integrated within other experiences, and not “treat[ed] as a standalone product.”

Globally, Skift data In 2019 showed 98% of US respondents traveled for food, 42% of those did so for food as the main purpose of their trips.

Gastronomic tourism is one of Dubai’s newest branches of travel, and one the city is immensely focused on nailing. For years, luxury hotels and high-end shopping got all the attention of travelers.  Dubai restaurants have recently been featured on Netflix as well .

Dubai boasts around 13,000 restaurants, and this year was declared by Time Out as the ninth-best city in the world for eating. Dubai Tourism’s own Gastronomy Report puts Dubai as the global capital of food (obviously) but the data set was 2,000 people already living in Dubai.

A Different Marketing Approach

Importantly, while Michelin itself tends to shine a light on high-end venues, Dubai’s focus on gastronomic tourism as a whole shows the city maturing and moving away from its reliance on promoting only luxury hotels and malls to tourists.

In the words of tourism CEO Issam Kazim, “Dubai is a victim of its own success.” The emirate pushed hard in the 2000s and early 2010s to build some of the most spectacular modern monuments in the world: The Burj Al Arab, the Burj Khalifa, and the Atlantis to name a few.

At Skift India Summit 2024, Kazim said: “We are a victim of our own success to a degree. The Burj Al Arab made us a sought-after destination, but people thought they couldn’t afford it. Yes, Dubai caters to high-end, but that doesn’t mean we don’t cater to all budgets.”

However, these locations led many to label Dubai as an unaffordable, overly-luxurious destination. In 2024, a wave of hip, new restaurants are changing the face of the city, showing tourists and locals the culture without breaking the bank.

Local restaurant company EATX is one such firm looking to showcase Dubai through its food spots. EATX Chief Operating Officer Nick Comaty told Skift: “I used to work in Miami, in New York and in Europe for a bit, but I think Dubai is the most competitive in terms of restaurants.”

“A lot of people who aren’t familiar with Dubai or moving here for the first time or visiting for the first time just have a surface-level idea but restaurants now are a lot more nuanced. Dubai itself is a multi-ethnic city. A few years ago, many people would just go to the malls in Dubai and think they’ve done everything. Now, restaurants are adding in so many new experiences into the city.”

A “Vegas Flair” in Dubai

According to Comaty, Dubai is a mixture of many major US cities when it comes to its food scene, including the “Vegas flair” you may find on the Strip.

He said: “Food is a driver for Dubai nowadays, people come here for the restaurants. It’s a mix of New York, Miami, and Vegas. Dubai has that fast pace, it has things happening all the time like New York; then it has the beaches of Miami; and then there’s that Vegas flair in terms of entertainment.”

A New Image

Comaty reflected: “In many ways, Dubai is already a gastronomic tourism destination. Dubai is in the top ten globally when it comes to dining. Hopefully one day it will be top three.”

“Dubai has multiple layers and that’s what people need to know. It’s not only the bling bling city. The rapid maturing of restaurants is helping change that image.”

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Photo credit: Gastronomic tourism is one of Dubai’s newest branches of travel. Denys Gromov / Pexels

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I have a master’s and PhD degree from a UAE university, can I apply for a Golden Visa?

Living in uae.

UAE: Recent graduates and research specialists, check your eligibility and apply now

Dubai: The UAE is on a mission to become one of the top 10 countries in the world for retaining global talent. In 2023, the UAE was recognised as one of the best countries for attracting top talen t. One of the primary initiatives driving this success is the Golden Visa programme, offering a 10-year residency permit that allows foreign talents to live, work, or study in the UAE.

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If you are a researcher with a PhD or a recent graduate with a master’s degree, you might qualify for a Golden Visa. The programme targets specialists, scientists, and high-achieving graduates. Here's what you need to know about the eligibility criteria.

Eligibility criteria for graduates of accredited universities in UAE

According to the Federal Authority for Identity, Citizenship, Customs and Port Security (ICP), this is the eligibility criteria for applicants with a master’s or PhD degree:

• The applicant must hold a bachelor's, master's, or PhD degree from universities licenced by the Ministry of Education (MOE). • The university must be approved by MOE. You can find out how to check if universities in the UAE are accredited by clicking here: https://gulfnews.com/living-in-uae/education/how-to-find-out-if-your-university-is-accredited-in-the-uae-1.1684165402073 • A recommendation letter from the university or the graduation certificate should indicate that the student's cumulative Grade Point Average (GPA) is not less than 3.5 for ‘A’ classified universities or 3.8 for ‘B’ classified universities. • The applicant should not have graduated more than two years ago. • The degree must be attested by MOE. Click here to find out how to get your degree attested. • The passport must have a validity of at least six months.

It is important to note that this specific Golden Visa category is only reserved for recently graduated students in the UAE.

Eligibility criteria for Golden Visa for scientists, specialists in various fields, and skilled workers

If you haven’t graduated recently, but hold a PhD or Master’s degree in certain fields, you may also be eligible for the category of ‘scientists, specialists in various fields, and skilled workers’. Those who apply for a Golden Visa under this category should have a Master’s or PhD degree, and the category covers individuals with educational qualifications and professional expertise in various fields, including:

1. Scientists and researchers with achievements. 2. Distinguished scientists and religious leaders. 3. Elite specialists in health fields. 4. Elite specialists in educational fields. 5. Presidents and CEOs. 6. Specialists in Sciences (physicists, astronomers, computer scientists etc). 7. Engineering specialists (electrical, computer, communications, mining, environmental engineering etc). 8. Health specialists (doctors, dentists, pharmacists, nurses, speech and hearing therapists etc). 9. Education specialists (higher education, general education, vocational education specialists, curriculum developers etc). 10. Business and management specialists (financial consultants, investment analysts, e-commerce specialists, and digital marketing). 11. Information Technology specialists (software and application developers, data science and artificial intelligence specialists, and information security experts). 12. Legal, social, and cultural specialists (lawyers, judges, economists, sociologists, philosophers, historians etc).

Am I eligible for a Golden Visa? Take this quiz

To find out if you qualify for a Golden Visa, complete an online quiz provided by the ICP on their official portal - smartservices.icp.gov.ae. The quiz will guide you through the requirements and help determine which Golden Visa category fits your profile.

• Find out in two minutes if you are eligible for the UAE Golden Visa. Take this quiz

How to nominate yourself for the Golden Visa

Once you understand the requirements and know which category suits you, you can nominate yourself for a Golden Visa through the ICP website . Based on whether your application meets the requirements for the Golden Visa, ICP will approve or reject your nomination. If approved, you then start your Golden Visa application process.

Important note:

Keep in mind that these are the basic criteria for each category and during the application process, you may be asked for additional details and documentation. The ICP has the final say on approving or denying your application.

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• Dubai Business School

BBA Digital Marketing

• undergraduate

Fall & Spring

Full & part time, total credit hours, table of contents, admission requirement.

Who is the program for?

• Undergraduate Students: Students who have completed their high school education and want to specialize in digital marketing as part of their business administration degree.
• Marketing Professionals: Individuals who are already working in the marketing field and wish to enhance their knowledge and skills in digital marketing to adapt to the changing landscape of marketing strategies.
• Business Professionals: Professionals from various industries who want to gain a solid understanding of digital marketing principles and techniques to better promote their products or services online.
• Entrepreneurs: Individuals who are starting their own businesses and want to acquire the necessary knowledge and skills to effectively market their products or services in the digital realm.
• Career Changers: Individuals who have experience in a different field but are interested in transitioning into the digital marketing industry and require a formal education to gain credibility and foundational knowledge.

Career Opportunities

• Digital Marketing Specialist: As a digital marketing specialist, you would be responsible for planning and executing online marketing campaigns, managing social media platforms, optimizing websites for search engines, and analyzing digital marketing data to drive business results.
• Social Media Manager: In this role, you would be responsible for developing and implementing social media strategies, creating engaging content, managing social media platforms, monitoring online conversations, and measuring the effectiveness of social media campaigns.
• Search Engine Optimization (SEO) Specialist: As an SEO specialist, your main focus would be to optimize websites to improve their visibility in search engine results. This involves conducting keyword research, optimizing website content, analyzing website performance, and implementing SEO strategies.
• Content Marketing Manager: Content marketing managers are responsible for creating and managing content marketing strategies. They develop engaging content, oversee content creation and distribution, manage content calendars, and measure the effectiveness of content marketing efforts.
• E-commerce Manager: In this role, you would be responsible for managing and optimizing e-commerce websites, driving online sales, implementing online advertising campaigns, monitoring website analytics, and improving the user experience to increase conversions.
• Digital Advertising Specialist: As a digital advertising specialist, you would be involved in creating and managing online advertising campaigns, such as pay-per-click (PPC) advertising, display advertising, and social media advertising. You would also monitor campaign performance and optimize ads to achieve desired results.
• Analytics Manager: Analytics managers analyze digital marketing data to gain insights into customer behavior, campaign performance, and overall business metrics. They use tools and techniques to track, measure, and report on key performance indicators (KPIs) to guide marketing strategies and decision-making.

Estimated salary range

• Digital Marketing Specialist: The salary range for digital marketing specialists in the UAE can vary between AED 6,000 to AED 20,000 per month. This range can be influenced by factors such as experience, skills, and the size and reputation of the company.
• Social Media Manager: The salary range for social media managers in the UAE typically falls between AED 8,000 to AED 25,000 per month. Salaries can be higher for candidates with extensive experience and a proven track record in managing successful social media campaigns.
• Search Engine Optimization (SEO) Specialist: SEO specialists in the UAE can expect a salary range of AED 8,000 to AED 22,000 per month. Higher salaries are often offered to individuals with in-depth knowledge of SEO techniques and a strong understanding of search engine algorithms.
• Content Marketing Manager: The salary range for content marketing managers in the UAE is usually around AED 10,000 to AED 30,000 per month. Candidates with a solid background in content strategy, creation, and management may command higher salaries.
• E-commerce Manager: E-commerce managers in the UAE can expect a salary range of approximately AED 12,000 to AED 35,000 per month. Salaries can vary depending on the complexity of the e-commerce operations and the level of responsibility involved.

Courses Descriptions

• Required Business Courses (45 Credit Hours)

BBUS 200 Introduction to Business Administration 

This course provides students with an introduction to the fundamental principles of Business Administration. It examines the factors that lead towards successful administration of a business, and the achievement of organizational goals. The course covers topics such as Accounting, Finance, Marketing, Leadership, Entrepreneurship, Social Responsibility and Ethics, International Business, and MIS. Prerequisite: None.

BECN 100 Microeconomics

The purpose of this course is to familiarize students with the essential microeconomics tools to 1) study how consumers and businesses make decisions in the face of resource scarcity, 2) examine how their interactions in the market determines prices and quantities of goods, and 3) assess the efficiency of markets in the presence of government influence and under different market structures. It is hoped that as a result of taking this course, students will develop an appreciation of the economic way of thinking about real-world problems and develop interest in pursuing a career in economics.  Prerequisite: GMAT110: Mathematics for Business I.

BECN 225 Macroeconomics

This course provides an overview of determination of output; unemployment; interest rates, and inflation. Monetary and fiscal policies are discussed besides public debt and international economic issues. The course introduces basic models of macroeconomics and illustrates principles with the experience of the UAE and other economies. It also exposes students to the Islamic economics whenever applicable. Prerequisite: BECN 100 Microeconomics.

BSTA 200 Statistical Analysis

The purpose of the course is to acquaint students with the basic concepts of statistics and probabilities that will help them make decisions. Coverage includes: basic probability, sampling, hypothesis testing, simple and multiple regression models. Prerequisite: GMAT110: Mathematics for Business I.

BBUS 225 Research Methods

The purpose of this course is to enable students acquire the skills necessary to develop scientific research proposal. It will enable the students undertake systematic research using empirical and non-empirical approaches, conduct literature review and structure and manage a research project on UAE firms.  Prerequisite: BSTA 200: Statistical Analysis.

BACC 205 Principles of Financial Accounting

The course introduces students to accounting concepts, principles, and processes underlying the production of financial statements, and also analyzes measurement and reporting of business transactions to users of financial statements. Prerequisite: None

BBUS 205 Quantitative Analyses in Business

This course is considered as an introduction to recent developments in quantitative techniques with particular emphasis on management applications. Techniques include linear programming, descriptive statistics, probability, expectations, games and decisions, testing of hypotheses, analysis of variance, and operations research. Suitable software will be used to help solve the problems. Prerequisite: BSTA 200 Statistical Analysis.

BFIN 200 Principles of Financial Management

The purpose of this course is to help student an understanding management of finance within a business organization. The coverage includes the sources of finance, the basic financial techniques such as TVM technique used for making decisions in relation to valuation of financial instruments, risk and return trade off. Prerequisite: BACC 205 Principles of Financial Accounting.

BMNG 200 Management & Organization Behavior

This course gives students a critical understanding of essential management functions such planning, organizing, leading/interpersonal influence, and managing in both local and international contexts. The course develops a management framework based on diverse corporate culture before broadening that environment to a global level. This course examines individual and group behavior in companies in depth. It teaches students how to manage businesses more successfully while also improving the quality of the work environment for employees. Motivation, individual and group behavior, employee diversity, attitude and job satisfaction, leadership, communication channels, group dynamics, job design, conflict, and power and politics are among the topics covered. Students should get a grasp of managerial responsibilities and the essential skills and have the necessary abilities to apply them in real-world circumstances.

BMRK 200 Principles of Marketing

The purpose of this course is to introduce students to the marketing process, global market place and consumers, integrated marketing communication and marketing plan. Prerequisite: None

BBUS 305 Business Law

This course focuses on business law within the context of contract and civil law. Topics include legal forms of business organization & ownership, contract & sales law, government regulation of business, laws relating to business, bankruptcy, finance, banking, and insurance.  Prerequisite: ENGL 105 English II.

BMNG 310 Operations Management

Operations management is an area of business concerned with the production of goods and services in a wide range of contemporary contexts.  It involves the study of concepts, theories and techniques relating to the operations functions in both manufacturing and service organizations. The course will cover classical topics in operations management including forecasting, inventory management, capacity planning, location planning, quality management, waiting lines, supply chain management. Case studies are used to provide a comprehensive knowledge of the theories, current practices, and trends. Prerequisite: BBUS 205: Quantitative Analyses in Business.

BMNG 315 International Business Management

This course aims at introducing students to the various practices, environments, and functions involved in the field of international business. It includes analysis of the environmental factors (such as culture, communication, behavior) at the international, national and industry levels. The course addresses the functional areas of business (Marketing, Finance, Production, and Human resources), and assesses, in this respect, the global competitiveness of the UAE/ economy. Prerequisite: BBUS 100 Introduction to Business Administration.

  BBUS 400 Strategic Management

The purpose of this course is to stimulate and develop students’ awareness and understanding of the key concepts of Strategic Management. The coverage includes situational analysis, the generation of choices of alternate actions and issues of implementation of the chosen course of action. Prerequisite: 90CH.  

BBUS 343 Emerging Technologies in Business

The course focuses on introduction to emerging technologies and its application in the business context, both in public and private sectors. Emerging technologies such as Big-Data, Artificial Intelligence (AI), Block-Chain, Robotic Process Automation, Internet of things (IoT), and leverage these technologies to improve business management and performance.

• Majors Courses (30 Credit Hours)

BDMR 300: Marketing Management 

This course focuses on managing the marketing function in a dynamic, competitive environment. It introduces the students to a simulation program which gives a real world scenario of the strategies for achievement of competitive advantage in product, marketing information, research, consumer behavior, segmentation, the four P’s and global marketing. Prerequisites: BMRK 200 Principles of Marketing.

  BDMR 305: Consumer Behavior

The purpose of this course is to enable students to develop understanding of customer dynamics, in which consumer behavior is influencing all marketing decisions. The course addresses the topics such as perception, learning & memory, the self personality and lifestyle, consumer decision making, subcultures and cultures

BDMR 310: Digital Marketing

The purpose of this course is to enable students to develop a good understanding of customer dynamics, in which digital marketing is influencing all marketing decisions such as; strategic, managerial and operational implications of customer-focused marketing, and trends in digital marketing. Prerequisites: BMRK 200 Principles of Marketing.

BDMR 315: Omni-Channel Marketing

This course focuses on the principles and strategies used to market goods and services following an omni-channel approach where the online and physical marketing channel operations are integrated. The course examines the current shopping trends, business models and end user behavior from an omni-channel perspective. Prerequisites: BMRK 200 Principles of Marketing.

BDMR 320: Advertising on Digital and Conventional Platforms

Due to the ubiquitous nature of the internet applications, marketing is undergoing fundamental changes in how customers interact with brands, companies and each other. Social media has helped consumers gain control on what do they want to watch, when do they want to watch, and how frequency they want to watch promotional messages, and interact with the business. The purpose of this course is to train students on various social media platforms and internet tools and techniques to accomplish marketing, communication and promotion objectives. Students will equip you with the relevant knowledge, perspectives, and practical skills required to develop marketing communication strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving marketing communication and promotion goals. Prerequisites: MRK 300: Marketing Management.  

BDMR 405: E-commerce Management and Cyber Security for Managers

This course provides the tools, skills and understanding of technological concepts and issues surrounding the emergence of and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. The student develops an understanding of the current business models, strategies and opportunities in electronic marketing, communication, distribution, collaboration, and online payment options. students will gain an overview of the cybersecurity landscape, and will acquire understanding of current data protection regulations, the new cyber risk environment, and the cyber threats to organizations. Prerequisites: MRT 310: Digital marketing.

BDMR 410: Digital Transformation and the Future of Marketing

Business managers and marketers need to consider what digital transformation means to their organization. From young start-ups to mid-size companies to large enterprises, new technology is being integrated into all areas of business. The course focuses on what needs to be done to stay relevant in an increasingly competitive digital world. Additionally, current issues such as virtual reality, artificial intelligence etc., that affect marketing, now and in the future, will be discussed. Prerequisites: MRT 310: Digital marketing.

BDMR 415: Marketing Research and Analytics

The course is designed to help students develop their research, inquiry and communication skills, while enabling them to use scientific research methods to develop marketing strategies and assist decision makers in making strategic and managerial decisions. The course covers types of research, stages in the empirical research process, survey research methods, questionnaire construction, analysis of the various types of secondary data, types of sampling designs, data collection methods, data analysis and statistical applications through SPSS. MRT 310: Digital marketing AN bbus 225:Research Methods.

BDMR 420: Brand Management

The purpose of this course is to empower students with knowledge and skills to understand and analyze brand and branding management from a corporate and a consumer perspective. This course provides students with insights into how profitable brand strategies can be created and the implications for brand management professionals. This course provides insights and experience in strategic brand management. Prerequisites: MRT 320: Advertising on Digital and Conventional Platforms.

BDMR 467: Internship

The purpose of internship is to provide non-working students with practical experience in an organizational setting where learning and doing are the chief objectives.  It is an essential part of the BBA degree program and it will help non-working students improve, evaluate and above all practice the skills and theories that they have been exposed during their studies, by working at a work-place for 2 months. Prerequisites: 90 CH.

BDMR 473: Industry Project

The purpose of this course is to provide the working student an opportunity to develop competence in applying learned theories and gained skills to an actual business problem or issue. A student will undertake a supervised project to tackle an existing business problem or an available opportunity for improvement at his organization, explore possible causes of the problem, alternative solutions, and assess the effect(s) of each solution on the organization. Alternatively, a student may develop and document a business case dealing with an actual business problem that the organization managed to identify and solve it. Each student will present orally the result of his project in addition to a written report. Prerequisites: 90 CH.

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