great pitch presentations

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Blog Graphic Design 30+ Best Pitch Deck Examples, Tips & Templates

30+ Best Pitch Deck Examples, Tips & Templates

Written by: Ryan McCready Jul 04, 2023

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

In this post, we’ll look at the best startup pitch deck templates from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

Haven’t created a winning pitch deck before? Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

 Table of contents (click to jump ahead):

• What is a pitch deck?

30 pitch deck examples for businesses

What makes a good pitch deck, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

• Prove the value of your business
• Simplify complex ideas so your audience can understand them (and get on board)
• Differentiate your business from competitors
• Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

1. Buffer pitch deck

Industry: Social Media Management

Business model: Subscription-based SaaS (Software as a Service)

Amount raised: $500k, according to Buffer’s co-founder Leo Widrich .

Location: San Francisco, California, USA

Website: Buffer.com

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

2. Airbnb pitch deck

Industry: Hospitality, Travel, and Technology

Business model: Online marketplace (peer-to-peer) for lodging and travel experiences

Amount raised: $20k at three months and $600k at eight months (seed), according to Vator .

Website: airbnb.com

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

Industry: Transportation, Technology, and Logistics

Business model: On-demand transportation network and logistics platform

Amount raised: $1.57M in seed funding in 2010, reports Business Insider .

Website: uber.com

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

5. Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction, especially if you are focused on asset protection .

Without that information, investors are going to be left with more questions than answers.

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

10. Crema pitch deck

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio (App.io) pitch deck 

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

30. Ledgy pitch deck

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

To summarize, some of my favorite pitch deck design tips include:

• Adding icon headers to your most important insights
• Use similar charts and graphs for easy comparisons across slides
• For longer pitch decks, switch up the slide layouts
• Pick a consistent theme for your presentation background images
• Don’t just list your ideal users, create visual personas
• Use a timeline to show how your company has grown
• Always do the math for your audience

Now let’s take a look at what’s the difference between a pitch deck and a business plan.

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

• Problem statement
• Market opportunity
• Business model
• Competitive analysis
• Marketing and sales strategy
• Team members
• Financial projections
• Milestones and timeline
• Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

• 20+ Business Pitch Deck Templates and Design Best Practices
• 120+ Best Presentation Ideas, Design Tips & Examples
• 15 Presentation Design Statistics to Know For 2019
• 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
• 20+ Consulting Proposal Templates

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What Makes a Great Pitch

• Michael Quinn

It’s all about reading the room.

A good pitch is a balancing act that can be adjusted to the currents in the room. A recent survey of HBR readers found — at least in this community — how important it is to understand not just what you are pitching, but who you are pitching to. The reason? The more senior your audience, the less you should rely on your deck and the more you should expect your pitch to be a conversation, showing your team’s authentic passion for the challenge or problem and their resilience for solving it creatively, together.

Pitching for new business is a make-or-break moment for many teams. You want to win the pitch, and so you develop a detailed slide deck, tout your credentials, capabilities and successes (case studies), and select your strongest presenter – possibly the leader of your team or company — to do all the talking. Right? Wrong.

• MQ Michael Quinn is the founder of Minor Nobles, the NYC-based consultancy offering workshops, webinars, rehearsals and 1:1 training to help teams and leaders update their behavior to win more pitches for new business and investment. He is also a faculty instructor for the Association of National Advertisers and host of the podcast, “Own The Room,” where top executives discuss their own experiences pitching and what they wish people would do more often, or avoid altogether, in pitches to them.

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How to do a Pitch Deck Presentation (plus free templates!)

If you are in any kind of business or enterprise, you’re probably looking for every chance to make your company grow. Sadly, such opportunities don’t usually just fall from the sky. You need to convince your potential investors, clients, or partners to get the resources you need. And how do you convince them? With a Pitch Deck Presentation .

Here you can find a step by step guide on what your Pitch Deck should include. But since it is not always easy to do everything from scratch, here you can also find amazing templates, completely free. Their amazing visuals and diagrams will assure that you don’t only get your point across, but that you also stay on the mind of your audience after the presentation has already ended.

What is a Pitch Deck Presentation?

To get the funding you need for your company, you should look for investors. Now, there are thousands and thousands of businesses looking for wealthy investors. The way to stand out among all those other competitors is making them aware of your business potential. And how do you do this? Through a Pitch Deck.

A Pitch Deck is a brief presentation that you give to potential investors to convince them to bet their money in your company. It can be used face-to-face, or online. You can make a Pitch Deck presentation for a customer, or a client, or even a partner. The objective is to showcase your business plan, your product, and your over-all growth projections. In other words, you have to sell to your audience not only what your product is, but also what it could be .

You should plan carefully your Pitch Deck presentation. For a truly great presentation you’ll need a good understanding of both your own business and your potential investors. Consider the things that could be interesting for them. Maybe it is something that shows your business’ stability. Maybe it is the business model you’re going to implement. Or the expected ROI. But also consider the things about your company that are astounding and that differentiate it from the competition.

What to include in a Pitch Deck Presentation

There is some debate on how long a Pitch Deck presentation should be. Some say 10 slides should be more than enough to give a brief look over your business. Some say it should be 12. Others say 20 slides should be the absolute limit. So, which one is it?

One thing is for certain, it should not feel long. After all, you can have 40 slides and go through them faster than a 7-slide presentation filled with text. But, most likely, if anyone sees a 40-slide presentation their reaction will be of complete dread.  Boring your public even before you start is the worst idea, so try to keep it short and sweet as much as possible.

I suggest a 12-sections for an ideal Pitch Deck. This will allow you to give a complete overview of your business without being overwhelming. Ideally, each of these sections should have each one slide. However, this is not a rule written in stone. Maybe it is worth to expand a little more on a specific topic. The golden rule is to keep one idea per slide , even if that means making more slides. This way it will clearer for your audience, and it will be easier to keep their attention right where you want it.

On the opposite side, you don’t need to make a slide for every single one of these sections. Maybe some of these won’t apply to your business. Consider these sections more as a guideline of what you can use to show your company’s potential. Take, for example, the famous early Facebook Pitch Deck .

Early Facebook Pitch Deck from Ilya Friedman, CFA

As you can see, this Pitch Deck has no “Problem” or “Solution” sections. This is because Facebook wasn’t tackling any existing problems, but creating a new necessity. Focusing on a non-existing problem would have been useless to justify its importance. Instead, what they do is focus on what it does have: market validation. They expend several slides going through media data that shows how incredibly popular they are and their users’ demographics.

1- Introduction

Your introduction should be able to catch your audience’s attention from the get-go. Look at the Facebook Pitch Deck. Their introduction is just a quote. But it is a quote that presents them as a revolutionary idea that is changing the way people interact. This is what you should look for an introduction. A short way to present your business in a forward way, while also leaving your public wanting more. Storytelling can be a great tool for this.

Not every Pitch Deck includes a Team slide, but it can be extremely useful. Presenting the people making the decisions and showcasing their previous achievements can make investors more at ease. If you have members in your team that add a plus on how execution will be managed in your business, it can certainly be a good idea to dedicate a slide to it. Of course, it is up to you to decide if it’s useful or not. You can even change where exactly the slide should go, depending on which topic you feel it connects better.

This is a vital slide in (almost) any Pitch Deck Presentation. As Forbes mentions, it is more likely for an investor to bet on you if he can relate to the problem you are putting on the table. Or, in any case, if you can explain it well enough so he can understand its importance. The more inescapable a problem is, the more likely a solution for it will have a big demand.

4- Solution

This slide needs to be as concise and clear as possible. It should answer directly to the problem. Try to avoid offering different solutions. Even if you have a multi-faceted project, simplifying the solution you’re offering will make you look more focused and more trustworthy. Afterward, in the product description or the business model, you can elaborate on what else makes your product or services so special, but here, try to keep it as straightforward as possible.

There is also the possibility to join the problem and the solution in just one slide. You can see that in some of the templates below. This can be useful to show the direct relationship between the two of them. You can always do that, just remember that the priority is to be as clear as possible.

5- Product/Service

Here you can show your product in action. Show how it implements your solution and its effectiveness. The Facebook Pitch Deck is a great example of that. Even if there is no solution in this presentation, it makes an awesome job of portraying its product uniqueness. From its users’ profile to the networking value it offers, it gives the public a short but complete overview of what the product is about.

6- Traction and Market

This slide should also be straight to the point and data-based. There is nothing speaks better of growth and traction than a data-based graph. Slides such as this one are great to show everything you need with very few words. This is the moment to show your business is already successful, and that, with enough resources, it can become even bigger.

You should have done a good in-depth research on your target market before your Pitch Deck presentation.  Your market can determine your potential exit with investors. The market’s size, its willingness to expend their money can be a key factor when deciding where to invest. Showing statistics and customer feedback can be very useful to show how successful your product already is. Just check out the Facebook Pitch Deck. Many of its slides are focused on showing their popularity and reach. This is, after all, what attracts investors.

7- Business Model

This slide is not a requirement, but if done well, it can be a huge plus in your presentation. Show your audience how you are planning to make money. Proving that you have a concrete idea of how your whole business will operate will give you a great image in front of investors and clients. For this, slides with graphs such as funnels can be a great option to display how you plan your business to work.

8- Financial Forecasting

This section is where you show your projections to where you see your business going in the future. For example, you can present the expected growth in 3 or 5 years. Sometimes this section can be directly related to the investment section and how would you invest the money to make your company grow.  As always, this depends on your own presentation and the order you want to give it. Just remember that having a realistic, transparent approach to what to expect in the future can really make a difference for your audience.

9- Competition

Even if your idea is great, it is highly unlikely that you are the very first person who came up with something like that. In most cases, you’ll have to deal with some competitors offering similar products or services to the same target market. It is important that you have a deep understanding of your business and its differential value. Only then you can really show investors what makes your business unique and why they should be on you instead of any of the others. Yo need to know where you are standing on compared to your competitors and diagrams are a great way to showcase that. SWOT analyses are also a great way to convey both yours and your competition’s strengths and weaknesses.

10- Desired Investment

Even if everything else is great, your Pitch Deck won’t be really successful until you actually get the fundraising you need. And to get it, you have to eventually ask for it. Presenting a plan of what you expect to do with it and how it will be used to grow the business will show your audience how grounded the management is.

11- Closure/Contact

Finally, you should invest some time in making a good closure for your presentation. In Facebook’s Pitch Deck, is another great quote, that makes the presentation end at a high note. You should certainly aim for that. But even if it’s not possible, you should at least have a slide dedicated to contact information. After hearing your presentation, your audience should be completely clear on how to invest and what would be the next steps. At the bare minimum, they should know how to contact you again. After all, the whole purpose of the Pitch Deck is to build relationships with potential investors.

The 4 Best Pitch Deck Templates Online

Here you can download for free some of our best Pitch Deck Templates. Some are long, up to 24 slides. Others are sample slides that you can add in even if you are already halfway through your presentation. As always, all of these are easy to edit, so you can pick which fits better with what you’re trying to convey.  These templates will give you that little extra that will take your presentation to the next step.

If you need any help editing these templates, you can always check our Ultimate PowerPoint Template Guide .

Start-up Pitch Deck PowerPoint Template

As its title says, this template is ideal for start-ups. You will find anything you’ll ever need for your Pitch presentation in this 19-slide pack. It has slides for showcasing your product, from the ideation process, to the prototype, all the way to the finance planning stages. This template has all kinds of diagrams that will help you make a consistent case to get your investors’ attention. It starts with an overview slide that will allow your audience to know exactly where they are standing on each part of the presentation. Or, you can also use the overview slide as a closing summary. As always, your imagination is the limit of what you can do with these templates.

This pack includes Venn diagrams to show innovation and start-up ecosystems, maps in case you’re aiming for a worldwide plan, pyramid visuals, and much more. It also includes a target audience slide that you can use to showcase your market analysis and several charts.

You can also find this template’s version for Google Slides here.

Copywriter Pitch Deck PowerPoint Template

This template is ideal for those looking to get their services as a copywriter in the spotlight. It will help you showcase your strengths and abilities as a professional, while also exposing the different types of services you offer. While this is a pack focused on copywriting it can also be edited and used for any kind of service you offer. Slides for topics such as your portfolio and your working process will be useful even if copywriting isn’t exactly what you do.

For those that do copywrite, the slide of the content writing cycle is amazing. It will allow you to show your audience in a really thorough way what is exactly what you do and how you do it. This will help your potential clients to understand your work better. But it is also a great way to showcase where you think your value is and what differentiates you from other professionals.

This template also includes slides ideal to show the Competition section of your Pitch Deck presentation. It has charts and graphs to showcase the differences between you and others. It also helps you connect pricing to the value of the services you offer.

For this one there is also a Google Slides version you can download here.

Playful Pitch Deck PowerPoint Template

This 10 slide Pitch Deck template will give you the tools to make a straight-to-the-point presentation, but without losing your playful side. It has great tools that will make you able to show every part of your business and get your point across. This presentation template is data-based, so you’ll find graphs and diagrams that could be useful to convince potential investors.

This slide, for example, is great for showing your business growth. Investors are more likely to bet on a business with good and stable growth. This slide could help you not only show off your financial milestones, but also your growth expectations and financial forecasting.

The playful visuals of this pack will certainly stay in your audience’s minds for a while. Take this puzzle slide, for example. It is great to connect the problems you have identified with the solution your business brings forward. It will make a memorable way to represent your solution and make sure it stands out from others.

We also have a Google Slides Template for this design.

Ultimate Product Hunt Pitch Deck PowerPoint Template

This megapack of 24 slides has a little bit of everything. Circle graphs? You got it. Process diagram? You got it. Bar graphs? That too. You can pick from the amazing assortment of types of slides on this pack, and use those that will showcase your business better. With this template, it is up to you to show the best and to cause a great impression on your audience.

With slides such as this, you will be able to convey what you think will give a better idea of what your business really is about. For example, this great SWOT analysis template. By showing you know you are aware of both your strengths and weaknesses, you’ll show potential investors or clients that aware of your surroundings and your own shortcomings.

This Pitch Deck pack comes with over a dozen slides of different graphs, diagrams, and visual aids. It has maps if you want to show your worldwide reach, it has different types of pyramid graphs, process diagrams, and more. It really has everything you could need for an outstanding Pitch Deck presentation.

Independent slides

These templates, while they are not enough on their own to make a complete presentation, they can be a great complement for others. All of these bring different things to the table you can take advantage of and make a better-rounded Pitch Deck.

Pitch Deck Presentation Templates

This template pack has 3 incredible slides that would fit perfectly into any Pitch Deck. First, its vision and mission slide will allow you to give your audience a more in-depth look at what your business is really about. It also has a great geometrical process diagram. And finally, it has a roadmap slide, that will allow you to showcase the steps to be taken to achieve a specific goal. All these slides have beautiful bright colors that will assure that your audience’s attention remains exactly where you want it: In your presentation.

Investor Relations Presentation Template

Even if this pack is not directly a Pitch Deck template, its slides can be extremely useful as part of one. Its slides are great to convey what kind of investment would you be interested in, and what they would get from the partnership. It has an Investing Strategy Slide that is useful for the “Desired Investment” section of your Pitch Deck. If your audiences are aware of what their resources could be used for and the impact they could have, they will be more likely to consider making an investment.

This template also includes a Company Strategy slide, which is great to show the overall workings inside your enterprise. This template is great for showing your business model and introducing your audience to your goals and objectives.

Pitch Deck 3

This is another 3-slide pack with great visual aids that would fit amazingly into any Pitch Deck. It has an introduction slide that could be used to present your company or your product. But it also has a really eye-catching business model slide. This one is a vital part of your Pitch Deck since it will allow your audience to understand how your business works and make them feel more confident in investing. It also includes a Problem-Solution slide. This will allow you to present the relationship between the two points, rather than presenting each by their own side.

Pitch Deck PowerPoint Template

Here you can find some more amazing independent slides, ready to be used in a Pitch Deck. You can use the Start-up Project Timeline to show the steps required to complete a specific task or goal. The introduction slide is great to give a general overview of your business or your product. It includes several icons, so you can showcase different aspects of your company. Finally, this template pack also has a Market Slide. A slide like this one is vital in any Pitch Deck, since being able to prove your knowledge of your market is a big step for being trusted by investors.

Creative Pitch Deck PowerPoint Template

Finally, you can use this creative Pitch Deck Slides pack to complement any presentation you want, whether it’s one of the above or one completely of your own. It has a market segmentation slide, great to introduce your segment to your traction/market section. There are many different aspects that can be part of your differential value. One thing that can distinguish yourself from other competitors can be the way you present yourself to your potential customers. That is why a slide for your Marketing Strategy can be so important.

Making Your Own Pitch Deck

So, which one should you use? Sadly, there is no easy answer to this question. How long your presentation should be, and what slides you should use for your Pitch Deck depends entirely on you. It depends on what you believe are your strengths, what do you think your differential value is, and so on. It depends on what numbers you have that could be eye-catching for potential investors.

Good thing is, there is no wrong answer either. Think carefully about what you want your audience to get out of it, and what specific information will convey this idea the best. Do you think one of the best things your business has is its stability? Then showing a graph of steady growth might be a good idea. Or maybe the best aspect is that there is a huge market to tap on. Then making an extra effort in the market slide is a must. Really, really knowing your business is the only way to make a truly great Pitch Deck presentation.

And, as always, remember that the slides are just a tool. There is a limit on how much a good presentation design can do when the speaker is not at their best. The delivery is a vital part of every presentation, and even more in this kind of presentations. A Pitch Deck should be highly persuasive. Whether it is to an investor, a client, or a partner, the challenge is to convince them of the potential of your business. To make them see not only what the company is but what it can become (with their help). This is why the speaker should be someone who believes in the product and is passionate about it.

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21 Startup Pitch Deck Examples That Work in 2024 & Why

Get the best investor pitch deck examples and learn what to include in a pitch presentations from successful fundraising decks that VCs and angels couldn’t resist.

5 minute read

helped business professionals at:

Short answer

What do all successful pitch decks have in common?

6 things successful startup pitch decks have in common:

• They showcase a market gap
• They present a unique solution
• They include a synergetic and capable team
• They outline a solid business model
• They deliver impressive (realistic) financial projections
• They wrap it all up in a "before-and-after" narrative with the startup as the disruptive force behind the change

Why do most pitch decks fail?

99% of startup decks fail to secure funding . But that doesn’t have to be you.

Most founders make bad pitch presentations because they fail to communicate critical information investors need to qualify them. Which means they are automatically disqualified.

If you look at the best pitch decks (those that managed to get noticed and get funded), they all use a similar content structure.

It’s the same pitch deck template advised as a winning outline by Y Combinator and Sequoia Capital .

Don’t invent the wheel. Just learn from other’s successes and failures.

Let me show you some enviable pitch deck examples, and see why they worked so well.

Let’s go!

21 Successful pitch deck examples to learn from

It’s a basic fact that some pitch deck presentations work better than others.

I’m not gonna go into how to make a winning pitch deck here, but here’s the jist According to Naval Ravikant , Angellist co-founder and former CEO.

A fundable pitch deck showcases a fundable startup. To do this you need to demonstrate that you have 3 critical things 100% of investors are looking for: (1) exceptional team, (2) exceptional product, and (3) exceptional traction.

All the examples I’ll bring you here do this . Learn from them and make the adaptations to your own startup pitch.

NOTE: the deck presentations on this page are remakes of the original decks, using the orignial content but made interactive with Storydoc.

The originals would look quite old to you by now, and these interactive versions would most likely work better. Our data backs this up every day.

View our list of startup pitch deck examples:

Airbnb startup pitch presentation

The Airbnb pitch deck is almost the perfect pitch deck in my opinion (that’s why it’s number 1 on the list). And now that we gave it an interactive remake I think it’s perfected.

This investor deck example covers everything an investor would need to want to get in on it.

The deck showcases a great product, market size and opportunity, business model, traction, competitors and competitive advantage, a serious team, financials, and even user testimonials.

It presents a broad (and universally felt) problem in simple terms, it presents the solution just as simply. And I love how it shows how the product is used in action in such simplicity. Makes it seem effortless.

Uber funding pitch deck

The Uber pitch deck example does everything right.

It grasps the transformation it promised to do in just 4 words “Next-Generation Car Service” (though I would replace “car” with “transportation”). It has a clear and crisp description of the problem in a single paragraph.

It outlines a massive market that they mean to disrupt. They present an evolving 4-stage revenue model far into the future (Uber Cab > Uber Driver > Uber Delivery > Uber Pay), and they present amazing traction.

No wonder Uber was so successful at raising money .

Netflix startup deck

Netflix had a great idea but they also weaved it into a great problem-solution narrative pitch deck. The problem? Outdated entertainment distribution. The solution? Streamed entertainment that’s accessible, personalized, and ad-free.

The Netflix pitch deck example also uses their team to “sell” their dream by playing on Netflix’s strong company culture .

This pitch deck could have been slightly better if it had a comprehensive outline of the market gap.

Tinder pitch presentation

Tinder's pitch deck is a masterclass in simplicity .

Starting from their title: “The dating game: it starts with a swipe”. Which wasn’t true at the time but is now (like it or not) the new normal.

And down to their summary of the user flow: “Match. Chat. Date.”

Simple, yet super clear.

Tinder’s deck is also one of the most fun decks I’ve ever seen . I’ve breezed through it maybe a dozen times but still, it gets me excited about the app every time.

WeWork startup pitch deck

The WeWork pitch deck example is probably the most famous on this list. What makes it so great (beyond its fundraising success) is that it managed to sell a great vision.

WeWork’s deck is all about its grand vision - “Empowering Tomorrow's World at Work”.

They only topped it off with a bit of promising financials to quiet an uneasy investor’s mind.

After all, WeWork managed to sell a low-return real estate company as a fast-growing high-tech solution.

Slack company intro deck

Slack’s startup company intro deck uses a transformational narrative framework to take potential investors from Slack’s history to Slack’s future and tempt investors to join the journey.

The snappy and descriptive title for the deck and company - “Collaboration platform for 21st century” encapsulates this contrast between past and future.

It’s a beautiful piece of copywriting.

The transformational narrative sets the stage for winners (who embrace the change Slack represents) and losers who stay behind.

This plays on an investor’s biggest fear - missing a great opportunity and staying behind.

Dropbox pitch deck

The DropBox pitch deck is another example of a very well-made pitch deck. So it’s no surprise they were backed by Sequoia .

They did great work in applying Sequoia’s pitch deck template with an emphasis on “ why now? ” and “ why you? ”.

But they did even better. The deck includes a crisp and simple breakdown of the problem and their groundbreaking solution, and an attractive product demo.

If I may say so, I think we improved the deck by turning bullet points into dynamic content and adding their amusing and tempting video in their “about us” slide.

Tesla investor deck

The Tesla pitch deck is unique on this list because of its emphasis on the team and product specifications rather than the “big idea”.

The reason for this is that Tesla did not invent the wheel (or the car rather). Their success relies on their technological superiority in the automotive industry rather than a completely new solution.

Tesla’s deck focuses on showing a strong team with Elon Musk at the helm, a growing engineering corp, a growing client base, and the technical specifications and features that ensure Tesla will win the race (pun intended).

YouTube product pitch deck

The YouTube pitch deck is a classic winning startup deck. It has all 6 aspects that make a pitch deck fundable (which we’ve covered above). But it does it effortlessly, without fuss.

YouTube’s investor deck introduces the problem they solve in the context of an emerging market gap (“why now?”). They also position themselves as the first solution to market and have amazing traction stats to back it up.

It just immediately looks like a great opportunity, and it was.

Y Combinator seed deck template

The Y Combinator pitch deck example is not really a pitch deck but rather a mock seed deck that follows the content template recommended by YC .

The guys at YC had some fun with it and filled the deck with sarcastic comments and ridiculous emojis.

It’s a top-notch example of content structure , but I wouldn’t recommend emulating the playful (borderline mocking) tone of voice or the reckless use of emojis.

Sequoia pitch deck template

The Sequoia pitch deck example , much like the Y Combinator example is not a real pitch deck. It’s Sequoia Capital’s pitch deck template which they advise startups to use when they pitch their idea in their Sequoia application .

Sequoia’s deck includes their signature slide “why now” which some of the other decks on our list apply. But also has another important slide “ the ask ”, where you’re supposed to ask how much money you need and how you intend to put it to good use.

This particular pitch deck is for the healthcare industry , but the template can be used cross-industry.

Adunify AdTech investment deck

This deck by Adunify is a powerful example of how a small up-and-coming startup can use the winning content framework to look like an exciting game-changer .

Adunify built their deck along the transformational narrative framework . This lets them present a dry (though innovative) marketing solution as a tool for changing users’ lives for the better.

They start with the vision and go through the established problem-solution presentation and market analysis, but throw in proven results, customer testimonials, and their manifesto as reinforcement.

Cannasoft medical cannabis pitch deck

The Cannasoft startup investor deck was built with interactive storytelling in mind by a Storydoc client.

It pitches Cannasoft as the CRM Platform for the Medical Cannabis Market and demonstrates why they are positioned to become the industry standard.

The deck makes full use of Storydoc’s scrollytelling capabilities which breaks down complex information into simple and easy-to-understand bite-size morsels.

Just take a look at how they present their market fit, roadmap, product advantages, and financial forecast. Pure storytelling gold.

Crypto pitch deck

This blockchain technology startup pitch deck is a made-up template based on some of our best-performing client crypto pitch decks.

The s tructure follows the winning formula as all the rest and the beautiful designs were generated or selected by our AI design engine.

Physical product pitch deck

Pitching a physical product is harder than pitching a SaaS product.

Most products of this kind have established alternatives so it’s very important to give some technical explanation of how you’re doing it better.

But the most important aspect here is showing your product rather than telling investors about it.

People find it easier to understand objects through seeing and (better yet) touching them.

This physical product pitch deck was designed to help you demonstrate your product visually in with high-resolution videos and images.

You can go here to check out more product presentation templates .

This VC pitch deck example follows the optimal structure and narrative approach you should use when pitching a VC.

It was built and perfected based on feedback from our clients, our platform’s engagement data, and input from VCs.

I recommend this VC pitch deck template to use in your next round, unless you’re pitching Sequoia, in which case we have a specific template for that.

AI technology investment deck

This pitch deck for AI technology grabbed my attention because it takes a no-image approach to design.

It’s very easy to fall into cliches when making a deck about AI, with visuals of astronauts, robots, or magic wands. But you can be sure every other AI presentation does the same thing.

That’s why no-image will seem to investors like a breath of fresh air, and would likely make you stand out.

But most importantly, this deck gives you the winning content framework to present your complex technology in a flowing, easy-to-follow interactive narrative that investors won’t get bored of mid-way.

Start-up business plan

This pitch presentation example is useful during your 3rd meeting with VCs , after you’ve introduced your company and your big idea.

This deck takes what you covered in the subsequent intro deck and product deck and goes deeper into the plan with more detailed growth strategy, product roadmap, and projections.

One of the nicest additions this deck introduces is personalization . Since you know who the reader is by this point, you can address them by name with a personal message.

Startup company overview presentation

This example pitch deck is great for more established startups that have some clients and traction to show for.

It’s meant to be used for corporate partnerships, series B and C investment rounds , or with investors who are already acquainted with the company.

The deck provides solid numbers of the company's activity, traction, and customer feedback.

Startup executive summary one-pager

This executive summary example is exactly what it sounds like - a summary of the points covered in your investor pitch deck.

This deck is used after your meeting with Angel investors, VC, or private equity to briefly recap what you presented in your pitch deck.

You should make adaptations to your startup executive summary so that it includes the information and covers the issues that investors were most interested in during your pitch presentation.

We also have executive summary slide templates if you want to take a look...

Post-round investor newsletter by Xtend

I thought that ending the list with this example would be poetic since this startup deck is a post-round newsletter to investors.

The point of this deck is to communicate the contribution of investor’s backing to the success of the company.

This deck does 2 things really well:

First, it gives voice to the startup leaders to speak directly to investors about the impact their money has made, thereby deepening their connection to the company and making future investments more plausible.

Second, the deck gives shape and form to the cutting-edge physical product the startup produced, which makes its success feel more tangible than words, numbers, and graphs.

Pitch deck templates that get you noticed

If you’re itching to get to work grab one of our customizable pitch deck samples.

All our templates apply the principles and best practices learned from the successful investor deck examples on this page and over 100,000 pitch deck reading sessions on Storydoc.

You don’t have to know why they work, just be happy they do.

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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12 Startup Pitch Deck Examples [+ Template]

A great startup pitch deck is an integral part of launching a business. This deck is presented to prospective investors to convince them to invest and help you grow your startup . The trick to having the best pitch deck possible is to include enough information to explain your goals and methodology without losing your audience’s interest.

Pitch decks are usually in PowerPoint, Apple Keynote, or Google Slides to make them easier to present to potential investors. However, the deck can also have an alternative format like a Word document or even a video. For inspiration, let’s go through some successful startup pitch deck examples and discuss what they got right. 

Pitch Deck Basics

There are some overarching characteristics that make for a great pitch deck. While we’ll go through what a deck typically includes and some relevant business pitch examples, you can pick and choose certain elements as long as your startup pitch deck has the following basic qualities:

• Design-forward: Customers expect a better experience with your product and that’s achieved through better UX and graphic design. Show your team’s design chops with thoughtful deck design and mock-ups.
• Comprehensive: Be prepared to answer any questions from potential investors. Your slides should cover enough so if they check back for reminders after the presentation, they’ll find the most important information.
• Engaging: A startup pitch deck inevitably includes some boring elements. Your job is to keep it exciting and break up information-heavy slides with features like illustrations and block quotes.
• Straightforward: It’s easy to get caught up with sharing every detail, but it’s more important that your potential investors understand your pitch. For more complicated slides and ideas, pare down your pitch to make it easier to understand.

1. Problem Slide

Your pitch deck should open with a key problem — this is the whole justification for your business and why consumers will find it valuable. A common structure for this slide is to bullet pain points and create a story your potential investors can relate to.

The problem slide is the basis for your presentation. Creating a relatable story makes for an engaging presentation that’s easy to follow and understand.

Uber Example

Why it works : Although it’s not the most visually engaging, Uber’s business pitch example clearly explains how Uber solves key issues with traditional cabs. Uber’s deck is broken down into multiple slides to deliver all the necessary information without overwhelming the audience.

2. Solution slide

After presenting the problem, you should follow up directly with a solution. An effective solution slide structure covers current industry solutions and identifies the gaps your startup fills. This slide has a general overview of any proprietary technology, covers basic product features, and includes relevant interface mock-ups to show investors what your product will do for consumers.

Intercom Example

Why it works : Intercom’s solution slide is simple but effective. While some extra design could elevate this slide, the bullet points are easy to understand and effectively explain Intercom’s unique selling proposition (USP) in the SaaS market.

3. Market validation slide

Market validation is especially important to investors because it shows proof that there are people who will purchase your product. This slide should include any relevant statistics for current sales if your startup has launched or competitors’ sales if it hasn’t. Don’t forget to cover basic information about your target market, their purchasing power, and their habits in your industry. This slide is especially important if your prospective investors aren’t familiar with your product or industry.

LinkedIn Example

Why it work s: At 37 pages, LinkedIn’s pitch deck is longer than we’d recommend.  But what it lacks in brevity it makes up for with powerful market validation using clear data from top competitors. It also breaks down barriers to growth and revenue for these competitors and shows how LinkedIn would improve their models.

4. Market size slide

Market size goes hand in hand with market validation. Once you’ve confirmed your target market has enough purchasing power, you need to justify your product’s longevity.

Focus on continued sales. The two most common elements to ensure your startup brings in long-term revenue are:

• A very large market
• A business model built for continuous purchases (e.g., subscription models)

Facebook Example

Why it works: Facebook is the poster child for successful startups. Its market size slides effectively communicate how Facebook’s initial launches succeeded and justify further growth. The slides with market statistics about college students also explain clearly how Facebook will create revenue.

5. Product slide

The product slide is your chance to nail your pitch and sell your vision to investors. This slide should center your value proposition. A popular strategy for this section is to pose a few questions about your industry and show how your product is the answer. Take the time to craft this slide carefully, polishing it up from the copy to design details.

Dropbox Example

Why it works: Dropbox’s product slides are effective because they show how Dropbox truly innovates over other file sharing services. They justify why now is the time to launch and why consumers will choose Dropbox over competitors.

6. Business model slide

The business model slide covers how the startup will run and launch its product for sustainable growth. This section can compare your startup to other businesses or use internal data if the product has launched.

Moz Example

Why it works : While some of these slides can look busy, Moz’s business model was ahead of its time by calling out why organic marketing and search engine optimization (SEO) have untapped potential. This deck does a good job of explaining the business model to investors who might not be SEO savvy.

But wait...there's more!

7. market adoption slide.

It’s important to show some proof that your target market has interest in purchasing your product, especially if there are other competitors in the market. This is a lot easier if your product has already launched because you can include sales data. If your startup is pre-launch, showing potential market adoption can be tricky. In this case, you can use social proof from similar competitors. If you do this, it’s also important to note how your product differs from these competitors, especially if you can resolve a customer’s complaint. If possible, include case studies in the market adoption slide. These show proof that you can use investments to increase the reach of your startup.

Buffer Example

Why it works : Buffer’s market adoption slides show social proof through key statistics outlining Buffer’s success so far. With an extremely high profit margin and growth rate for their user base, Buffer shows off why their product will offer a larger ROI for potential investors.

8. Competition slide

Many investors look at your competition to help contextualize your startup. If an investor has little or no experience in your vertical, showing competitors they’re familiar with gives them real examples of success. This slide should cover the following topics related to your competition:

• Revenue data
• What competitors do well
• What competitors don’t do well
• How your startup bridges product gaps

Mint Example

Why it works : Mint’s competitor slides are effective because they show current competitors along with future projections for these competitors. This slide effectively shows how Mint creates more value for customers over time and uses competitors as inspiration in their defensive strategy.

9. Team slide

A team slide helps investors get to know the minds behind your startup. Include information about founders, leadership, and top existing investors to show why your team is qualified to launch this startup. Any evidence of past successes with your leadership, consultants, or investors is important to include, as it shows new investors that you have relevant experience to launch your startup. If there’s any relevant history about your startup, such as a higher ROI than expected for a former investor, be sure to include this in your pitch deck.

Contently Example

Why it works : While Contently’s team slide has a lot of information, it’s all relevant to potential investors. In addition to founders and investors, Contently includes top employees, proprietary technology, advisors, and the amount they’ve raised so far. This, along with their financial model slide, show potential investors that Contently will make good use of their investment and even make them some profit.

10. Press slide

The press section of your startup pitch deck is a great opportunity to show off any buzz and get your investors excited about your business. Focus on positive reviews or attention related to your product. Stay away from negative press unless you can show you’ve changed those negative opinions. Make sure to keep these slides focused and succinct. It’s easy to get caught up in showing off product buzz, but press slides should always demonstrate potential for a more widespread product adoption.

Snapchat example

Why it works : Snapchat was in a unique position at the time this deck was created, as its press slide has strong social proof. Snapchat calls out popular users, including press and media sources, that are already using the app. The wide variety of users, including household names like MTV, shows how Snapchat is a well-known social media platform.

11. Testimonial slide

Testimonials give investors insight into what existing customers really think about your product. Testimonials can also shed light on the public perception of your product, especially compared to competitors.

Seventy-two percent of consumers only take action after reading positive reviews. You can use this logic with your potential investors, too.

Positive testimonials show that your customers have brand loyalty and that users are satisfied with the product and customer service. This section of the startup pitch deck is only possible for startups that have launched their product.

AirBnB Example

Why it works : Not every pitch deck includes testimonials, especially if the startup hasn’t launched, but it makes sense to include feedback for Airbnb. Showcasing new users makes this slide simple yet effective. It could also benefit from including average Airbnb ratings for stronger evidence of positive reception.

12. Financial model slide

The financial model slide shows how your product creates revenue. For example, if your product is a subscription-based service, has premium features, or other horizontal integration, you’ll explain that model on these slides. Potential investors should walk away from your presentation knowing exactly how your startup creates revenue and understand any plans to ensure a steady stream of income.

Shopify Example

Why it works : Shopify offers a great pitch deck example of when breaking some pitch norms can work in your favor. Although it’s nearly 30 slides, the entire deck is informative and engaging. The financial model slides work well because they show how Shopify and its past investors turned a profit. Not only do they explain their current financial model, but Shopify also covers their plans for future growth to reassure investors they’ll make a profit, too.

What should you avoid putting in a startup pitch deck?

The best pitch deck is completely tailored to your startup. While there’s no hard-and-fast rule about what you shouldn’t include, make sure everything you’re presenting is relevant to potential investors. 

How do I present my startup pitch deck to investors?

It’s almost always better to present a pitch deck live to investors. Designate one member of your leadership team, ideally a founder, to present your deck to investors. 

Following a script can come across as disingenuous, but using notes is OK, so get lots of practice in before you present to investors.

What should a startup pitch deck include?

A typical startup pitch deck template includes the following slides:

• Market validation
• Market size
• Business model
• Market adoption
• Competition
• Testimonials
• Financial model

However, every pitch deck is different, so your final pitch might skip some of these topics or use multiple slides to expand on certain sections.

Built to scale with HubSpot for Startups

It takes some time to put together a startup pitch deck that works, but once you’ve nailed your presentation, you can reuse it for multiple pitches with just a few tweaks to update any data or statistics. HubSpot for Startups helps you track marketing and sales data to make this process easier. New investors can rest easy knowing you’ve got the support of HubSpot’s powerful CRM at your fingertips.

Get the pitch deck template

15 Best Pitch Deck Examples That Made Startups (+ Templates)

Having a great idea for a startup is not enough if you can’t make others see your vision. Pitch decks are the medium used to bridge this gap. To help visualize your startup idea to investors.

A well-crafted pitch deck is usually the reason behind the success of many modern startups. It’s what earns them the first rounds of funding and get the business up and running.

If you’re also in the process of pitching your startup idea to investors, take a look at some of the pitch deck examples below that made startup ideas into billion-dollar companies.

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What Is a Pitch Deck?

A pitch deck is a type of presentation or a slideshow you use to present a startup or business idea to investors. In the world of venture capital, pitch decks are like your CV that you present to win over the investors.

Unlike most other types of presentations, pitch decks are short, concise, and very straightforward. Basically, it’s a short overview of what your startup is about, the problems it solves, and why you think it can be a success.

Although, creating such a precise pitch deck is not as easy as it sounds. Let’s explore some of the famous startup pitch decks and learn why they were successful.

The Airbnb pitch deck is a legend among presentation designers. It’s one of the most perfectly designed pitch decks ever made. And it’s the pitch deck that made Airbnb into the $385-billion startup that it is today.

Why It Worked

Airbnb pitch deck proves that the key to winning is to keep things short. In fact, this pitch deck had only 10 slides. The startup was able to pack all their best information into 10 slides with a clean and modern design.

Recommended Pitch Deck Template

You don’t have to be an expert designer to create such a great pitch deck. Instead, you can use a template. This particular template is perfect if you’re going for a short and sweet approach with your pitch deck design.

Not all startup ideas can be explained in just 10 simple slides. Startups that aims to bring a new concept into a competitive market requires a well thought out pitch deck with more information. That’s exactly what Square did with its pitch deck to convince investors to invest in the company.

If you have a more complex startup idea to explain in a pitch deck, use Square’s pitch as an example to learn about what slides to include and what to avoid.

Even though the slides look a bit outdated now, this pitch deck was able to perfectly encapsulate Square as a successful startup. Since this pitch, Square managed to raise over $500 million in funding in multiple rounds.

You can use this PowerPoint template to create a more detailed pitch deck while showcasing more information about your company.

3. Facebook

This is one of the earliest pitch decks used by Facebook in their early seed funding rounds. This was back in the day when the company was known as “thefacebook”. At the time, this pitch deck had one of the best designs.

Facebook wasn’t a brand new startup. It was competing against other more popular platforms like Myspace and Friendster. This pitch deck proves how well the company described the platform in a very simple manner in each slide to help investors understand the purpose of the business.

This pitch deck template is ideal if you’re designing a pitch deck similar to Facebook’s design. It has slides with layouts that support a textual approach.

Mint.com created this pitch deck 5 months before launching the startup. Needless to say, this pitch deck is what made Mint.com a reality and made it into a $170 million business only 2 years after launch.

Featuring a PowerPoint design from 2007, the Mint.com pitch deck is a masterclass on how to highlight the key features of your business while comparing it with competitors.

Use this pitch deck template if you also want to craft a set of slides with competitive data and highlights.

5. LinkedIn

This pitch deck was used in LinkedIn’s series B funding round. As you’ll see from the presentation, it features more information about the company than the usual startup pitch deck. That’s probably what helped the company raise more funds on its way to becoming a $26-billion company.

The LinkedIn pitch deck packs a lot of data and statistics in almost every slide in the deck. Visualizing this data is what made it look more interesting. You’ll notice that the deck features all kinds of graphs and charts.

This template also comes with editable infographics, charts, and graphs to help visualize data more effectively.

Buffer is a startup that started out small but made it into a well-known name in the world of social media. The company is now valued at over $80 million. This is the slide deck the company used to raise its first $500K funding.

The simple and clean design made this pitch deck a success. It also summarized the entire startup into 12 slides. With big bold titles and brief descriptions.

If you also prefer pitch decks with big titles and text, this template is perfect for you.

7. Foursquare

This is the very first pitch deck Foursquare used to showcase the company to investors. And it’s the pitch deck that got the company off the ground with over $1.3 million initial funding.

Foursquare used the pitch deck quite cleverly to show off features of the service using app screenshots. This helped prove and convince investors of how effective and simple it is to use the app.

Use this template and make sure to add lots of screenshots and images in your pitch deck as well.

8. Canva (Previously Fusion Books)

Before Canva was the go-to platform for designing social media graphics, it was known as Fusion Books. Their goal was to replace Microsoft Office as an online publishing platform.

Even though the initial plan didn’t exactly work out, this pitch deck is what helped the startup get its idea off the ground as Fusion Books.

The dark color theme is an odd choice for designing pitch decks but somehow this one pulls it off quite well. The dark backgrounds also offer better contrast to highlight the text and images above all else.

If you’re also thinking about using a pitch deck with a dark theme, this template will come in handy. It features 36 different styles of slide layouts for you to choose from.

This is the pitch deck WeWork used in its Series D funding round back in 2014. It may look simple and basic but this slideshow helped the company successfully raise $355 million in funds.

Even though the slides look a bit cluttered, they also use big headings, images, and stats throughout the slides to make them easier to digest and navigate. It also packs a lot of information as well.

Much like the WeWork pitch deck, this template also uses very simple slide designs featuring creative illustrations and icons. It uses a very professional design style too.

10. Dropbox

Even though it was designed way back in 2007, this pitch deck features a very straightforward design that makes a convincing case for the company. Dropbox used this pitch deck to get the initial funding for the startup, which is now valued at over $8 billion.

There’s one common theme used in this pitch deck and its bullet points! Many experts agree that bullet points help summarize information more effectively. And that’s probably what made this pitch deck a success for Dropbox.

If you want also want to showcase lots of stats and information in a concise manner, this pitch deck template will help. It features 60 slides with unique designs for presenting a data-driven pitch.

11. Buzzfeed

Buzzfeed used this pitch deck back when it was only generating around 2.5 million page views per month to convince investors of its much larger plans for the future.

The pitch deck helped the company raise over $3.5 million in funds. Now the platform has grown into a giant in the entertainment industry.

Despite the quirky and rather casual content seen on Buzzfeed pages, this pitch deck uses very professional slide designs that show the plans for the future in a straightforward manner.

With this template, you can design a more visual and colorful pitch deck to present your startup and project ideas. It’s great for entertainment-related pitch decks as well.

This is the iconic pitch deck that secured the first $200k in funding to get UberCab off the ground. The tech giant now dominates multiple industries with an enterprise valuation of over $57 billion.

You’ll see lots of stats, numbers, and bullet points throughout this pitch deck. It also has a large pitch deck with 25 slides that effectively detail the whole purpose of the startup idea.

This PowerPoint template is great for showcasing big numbers and stats about your company in an attractive way. It also features lots of charts and graphs for convincing your investors of your success.

The interactive map-making platform, Mapme used this simple and effective pitch deck to raise $1 million for its seed funding round. And it only has 14 slides.

Describing the key features of the platform in concise bullet point-style paragraphs is what made this pitch deck a success. It also uses visuals to cleverly show off the app features as well.

This pitch deck template will help you create a slide deck with a clean and minimal approach, just like the one used by Mapme.

14. Mixpanel

Imagine raising $65 million using a pitch deck that consists of just 12 slides. That’s exactly what Mixpanel managed to achieve with its pitch deck.

For a startup that promotes analytics software, you’d expect the pitch deck to have lots of visuals like charts and graphs. But, this pitch deck mostly use text to easily explain what kind of problems the startup aims to solve.

A simple PowerPoint template like this one is great for creating pitch decks with clean layouts and lots of text.

This is the iconic pitch deck Rand Fishkin used to showcase Moz (previously SEOMoz) to investors and raise funds back in 2011.

What makes this pitch deck different from the rest is how it uses illustrations, and images as a way to describe key aspects with a bit of humor. It may not work for all startups, but it’s probably what made this pitch deck a success.

Many of the pre-made PowerPoint pitch deck templates come with vector graphics, icons, and even illustrations you can use in your presentations. Like this one.

Hopefully, you’ll be able to apply some of the tricks used in these pitch decks when creating your own designs. Also, you can check out our best pitch deck templates collection to find inspiration.

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How to create a successful pitch presentation

Get your team on prezi – watch this on demand video.

Anete Ezera December 18, 2023

When it comes to startups and entrepreneurs, getting that first big deal can be tricky. It can be hard to put your business idea forward in a way that’s going to convince potential investors or partners. This is where pitch deck presentations come in handy as they are often short and precise. The goal is to explain your idea in a way that gets straight to the point and is easy to understand. These quick, punchy presentations are critical for those looking to make a strong first impression and secure funding for their business venture. Let’s talk about what a pitch presentation is and how you can create one with the help of Prezi. 

What is a pitch presentation? 

To get a better understanding of what a pitch presentation really is, let’s look at some of the important elements that make one: 

Conciseness: It’s typically short, usually 10-20 slides. This fast pace enables the presenter to captivate the audience and maintain attention. 

Clarity: The aim is to keep the content clear and straightforward, avoiding complicated jargon so that the message is understood. 

Powerful storytelling: It will often tell an interesting story about the problem being solved, the solution offered, and the potential market opportunity. 

Key information: Because of its fast-paced nature, it will often be packed with vital information like the business model, financial projections, and the unique value proposition of the product or service being pitched. 

Appealing visuals: Like other styles of presentation, having visuals that can draw in the audience is a must. Pitch deck presentations will often use graphics and minimal text to convey information better. 

To get a visual understanding of what a pitch presentation is, explore the following pitch presentation:

The evolution of pitch presentations: a look back and ahead

Ever wondered how pitch presentations became such a big deal? They started as simple PowerPoint slides but have evolved into something much more dynamic. This journey reflects changes in business, technology, and what investors look for. In the early days, pitch decks were pretty straightforward – just a few slides outlining a business idea. But as technology advanced, so did the expectations. Now, we see pitch presentations with interactive elements, attractive visuals, and even storytelling elements. This evolution shows how we’ve learned to communicate complex ideas more effectively. Understanding this history helps us understand how pitch decks have evolved into what they are today. 

Is a pitch deck the right presentation style for me? 

A pitch deck is perfect if you’re looking to present a business idea, especially if you’re aiming to attract investors or partners. It’s designed to be concise yet impactful, focusing on the key aspects of your business or project. Think of it as showcasing your business- you’ve got a limited amount of time to make a strong impression. So, if you’re in the early stages of a startup, seeking funding, or trying to win over some stakeholders with a clear, compelling story about your business or idea, a pitch presentation could be just what you need.

People who might also benefit from pitch presentations 

Pitch presentations are a versatile tool that can greatly benefit a wide range of individuals and organizations. We’ve discussed the role of pitch decks for startups and entrepreneurs, so let’s look at some other instances where these presentations might be particularly useful: 

• Business executives: Established business owners can use pitch decks to propose new projects or strategies to stakeholders, boards, and investors. 
• Sales and marketing professionals: To pitch products or services to potential clients or partners, highlighting their unique selling points.
• Non-profit organizations: For presenting their mission, impact, and funding needs to donors, sponsors, or grant agencies.
• Researchers and academics: To secure funding or collaboration for research projects, especially when presenting to funding bodies or at academic conferences.
• Inventors and innovators: To attract investors, partners, or attention to their new inventions or innovations. 
• Freelancers and consultants: To pitch their services and unique value proposition to potential clients or agencies.

What makes a good pitch deck presentation?

When we talk about pitch presentations, it’s important to compare the differences between a great pitch deck and the ones that just don’t hit the mark. 

What a pitch deck should look like 

A successful pitch deck should have a clean, uncluttered design . This way your audience can take in the information without being distracted by over complicated slides. Any images used should be of high quality, and be relevant to the text. A pitch presentation should flow logically , so the information provided tells a story about what you’re aiming to achieve. 

The colors used should match that of your brand, often logos and fonts will correspond with the theme of the brand, organization, or company. This is a great way to reinforce who you are and what you stand for. A good pitch presentation will captivate the audience by using each slide to convey a single key point, this way, the message is concise and easily absorbed. 

Pitfalls to avoid 

Now, let’s talk about what a pitch presentation shouldn’t look like. If you want to entice your audience, don’t cram too much information onto your slides . This is going to overwhelm your audience and make their attention span drop. Don’t stray away from key points by including irrelevant information. You want your pitch deck to persuade people to take action and have faith in you and your product, so don’t go off on a tandem.

Use a language tone that’s relatable to everyone – don’t use overly technical terms or industry-specific jargon. This can be off-putting for potential investors who don’t work in your field. One of the biggest mistakes you could make is to be inconsistent with your theme, color, and fonts. Remember, the idea is to appear professional, and inconsistency screams amateur. 

Things to consider when preparing to create your pitch presentation

Although it might be appealing to dive straight into making your presentation, there are certain points you should consider to get the best out of your pitch. Here are some things to think about when planning: 

Know your audience

Consider who you’re presenting to and include criteria that are going to be appealing to them. For instance, what resonates with venture capitalists may be different from what appeals to potential partners or customers. 

Engaging storyline

You want to hold your audience’s attention throughout the whole presentation, so tell your story in a way that builds anticipation and makes them want more. 

Keep each slide simple. Your audience will respond better to clear, concise content that’s not too busy and complicated. Keep text easily readable and appropriate for all levels of knowledge. 

Key messages

Plan out the purpose of each slide beforehand, that way you can be sure the key messages come across well. 

You can include things like graphs or charts to simplify complex data, but do this in a way that doesn’t overcrowd the slides. Remember to stay consistent with colors and fonts to reinforce clarity. 

Data and validation

Do your research when preparing to make your pitch presentation. It’s crucial to back up your claims, such as market research, growth projections, or case studies. Using real-world examples is a good way to back up your credibility. 

Business model

Think about how you’re going to explain your business model in a way that comes across clearly. Always be honest about your revenue streams, pricing strategies, and your position in the market. 

Investors often invest in people as much as they do ideas, so think about how you can highlight the strengths of yourself and your team. 

You need to clearly state what you’re asking for. Whether it’s funding, support, or a partnership, make sure your audience knows what you need from them. 

Practice your pitch so that it flows well and fits with the time constraints. Rehearsals are great for realizing flaws, which means you can rectify where needed to ensure the best possible pitch on the day. Be prepared to answer questions and address potential concerns- you can do this by listing some possible queries and preparing an adequate answer. 

Beginning and ending

How can you draw the audience in from the minute you start speaking? A successful pitch presentation often starts with a bang, such as a powerful punch line, a vibrant image, or a brain teaser. When it comes to ending your pitch, summarize the main points and offer a chance for discussion. 

Discover other crucial and noteworthy tips on creating and delivering pitch presentations by watching the following video:

Presenting your pitch deck presentation

Your presenting skills must be just as effective as the pitch presentation you’ve created. Imagine spending all that time and effort on making each slide perfect, to go and blow your opportunity by poorly presenting it. Here are some tips to help you own the stage for your pitch: 

Body language

• Posture: Stand tall and proud. A good posture reflects confidence and keeps you physically engaged. 
• Gestures: Gestures should be natural and purposeful. For example, you might use hand gestures to emphasize important points. Avoid being overly dramatic with gestures as this can be distracting. 
•  Movement: Moving can add energy to your presentation, but be careful not to pace around the stage, as this can make you appear nervous. A simple step forward when you’re reaching the punchline of your story can elevate impact. Similarly, turning your body to face different sections of the audience can make everyone feel included. 

Facial expressions

• Eye contact: Make eye contact with your audience, and maintain it. Don’t just focus on one area, move your gaze around the room to add a personal element to your presentation. This is going to help you build a connection and keep them engaged. 
• Smiling: Smile where appropriate. This is going to make you seem approachable and passionate about your subject. However, you don’t want to unnerve your audience by wearing a forced smile throughout the whole presentation. 
• Expressiveness: Your facial expressions should match the tone of what you’re saying. They can be a powerful way of transporting emotions from the screen onto the audience. 

Voice control

• Volume: You want everyone in the room to hear you, so speak loudly, but avoid shouting. 
• Pace: Remember that your audience needs to clearly hear every word for maximum impact, you can do this by keeping a moderate pace throughout. Speaking too fast can be hard to keep up with, and talking too slowly can become boring. 
• Tone: Use a varied tone to maintain interest, as monotone speech can be disengaging. For instance, you could change the pitch and intensity of your tone when discussing something positive or exciting. 
• Duration: Stick to the allotted time for your pitch presentation. Running too long can lose your audience’s interest, while cutting it too short may not deliver enough information. 
• Pauses: Pauses are handy for creating suspense, or allowing key points to sink in. They can also be helpful for a smooth transformation from one topic to another. 

Dealing with nerves

• Practice: The more familiar you are with your content, the less nervous you’re going to be. Practice your body language cues, speaking clearly, and using the right facial expressions. 
• Visualization: Envision a successful pitch presentation. It’s when we worry about the things that could go wrong that causes anxiety to kick in. 
• Relaxation techniques: Before taking the stage, simple techniques can help with nerves, such as mindfulness practices and progressive muscle relaxation. 
• Deep breathing: Practice deep breathing to control nerves and keep a steady voice. This helps in delivering a calm and confident pitch. 

If you’re struggling with nerves, watch the following video on how to not be nervous for a presentation:

Audience interaction

• Question prompts: To make your pitch presentation more interactive, encourage audience participation and questions. 
• Read the room: Always be aware of the audience’s reactions and adjust accordingly. If they seem disinterested, you might need to change your approach or pace.

As a pitch deck presenter, your role is to deliver your content in a way that makes an impact. Mastery of body language, voice, and timing all play a crucial role in yielding the results you want. 

Prezi: Your tool for creating pitch presentation

If you’re aiming to create a pitch presentation that sets you apart from competitors, Prezi is the tool for you. Here’s why: 

Unique presentation style

Unlike traditional slide-by-slide presentations, Prezi allows you to create a more fluid and dynamic pitch deck. You can move freely around the canvas, zooming in on details and out to the bigger picture. This helps in structuring your pitch presentation in a way that best suits your story, making it more engaging for your audience.

Zooming user interface

This is one of Prezi’s signature features. You can zoom in to focus on specific details and zoom out to show the overall context of your idea. Since pitch presentations are all about emphasizing key points, this feature is essential. 

Visual storytelling

The best way to tell a story through your pitch presentation is to turn complicated information into digestible parts. With Prezi, you can use appealing visuals to simplify ideas and make data easier to interpret. Prezi supports images, visuals, graphics, and animations, so you can create a pitch that captivates your audience. 

Experience visual storytelling in action in a Prezi presentation:

Templates and customization 

Prezi offers a variety of templates , which can be a great starting point for your pitch presentation. These templates are fully customizable, meaning you can align the design with your brand’s look and feel. 

As an example, take a look at this product launch template by Prezi. This would be a solid choice for a pitch deck presentation, particularly if you’re about to launch a new product or service. It provides a structured layout that guides you through the essential elements of a pitch. If you’re hoping to make a good impression, the design of this template looks clean and professional while focusing on key points. It allows you to highlight what sets your product apart in a compelling way. 

Like most Prezi templates, it offers customization options. You can tweak colors, add your images, and moderate the content to align with your brand and product. These are all essential elements for creating a personalized and relevant pitch. 

Collaboration tools

Prezi’s collaboration features come in handy when you’re working with a team. Multiple people can work on the pitch presentation at the same time, offering valuable inputs and different ideas. This way, your pitch deck presentation can reach its full potential. If you like to delegate tasks and give each team member a role in the creation, this feature is great for coordinating efforts. 

Prezi Video

For remote pitching, Prezi Video is the perfect solution as it allows you to add a video of yourself presenting alongside your content. This enables you to make your pitch just as personal as it would be in person. 

To explore how Prezi Video works, watch the following video:

Path tool for story flow

To help create a natural flow for your story, Prezi lets you set paths to move between topics. This easily guides your audience through your presentation in a logical way, which is crucial when it comes to pitch decks. 

Prezi is keeping up with the AI revolution by bringing you a set of AI presentation tools: AI text editing and layout features. These features give you text and layout suggestions, so you don’t need to stress about finding the right words or structure. It can adjust to your writing style, keeping your pitch personal to you but with added clarity and relevance. Discover more about Prezi AI features here .

Successful business pitch presentation examples

Many well-known companies famously used pitch decks in their early stages to secure funding and partnerships. Here’s some you may know: 

Back in 2008, Airbnb was just starting out and needed funding, so they created a pitch deck. This wasn’t just any pitch deck—it was really clear and straightforward, showing off their business model and what they hoped to achieve. They ended up raising $600k from an angel investment round. Their pitch presentation was so successful that people still talk about it today. It’s a classic example of how a good pitch can really set a company on the path to success.

Did you know about Uber’s beginnings? On their ninth anniversary, Garrett Camp, one of the co-founders, shared their first pitch deck. It was a 25-slide presentation that they used way back when they were just starting out. This pitch presentation was a major part of their strategy and really helped in the company’s early growth and evolution. It’s pretty impressive to think how those early slides contributed to making Uber the giant it is today. 

We all know how significant Facebook is when it comes to social media platforms, but it’s all down to their original pitch presentation back in 2004 that propelled them into such success. The pitch deck contained mix-and-match slides for summarizing Facebook’s value proposition, key metrics, and audience demographics. Shortly after the launch of facebook.com, Eduardo Saverin, who was 21 at the time, took their presentation to New York. He was there to pitch Facebook’s Ad platform to potential clients. Now, fast forward to today, Facebook for Business has grown massively. It’s the second biggest digital advertising platform, just behind Google, and holds more than 25% of the market share.

These examples are not only inspirational but show just how important pitch presentations are. A strong pitch is critical for making a good first impression, forming business relations, and opening up opportunities for scaling your business. 

Final thoughts on pitch deck presentations

To wrap up, pitch decks are more than just presentations; they’re your chance to make an impact. They’re vital for anyone looking to get their idea off the ground, especially in the startup world. So when you’re putting one together, keep it straightforward, focus on your key points, and make sure it reflects what you and your business are all about. A well-crafted pitch presentation can open doors, attract investment, and set the stage for your future success. Remember, simplicity and clarity are your best tools. Good luck, and here’s to making your ideas shine!

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How to Create a Pitch Deck for Investors [Templates + Design Tips]

Written by: Masooma Memon

A pitch deck is a presentation that entrepreneurs and startups founders use to highlight their business, intrigue investors and potentially raise funding to grow their company.

Because it plays a useful role in telling effective visual stories, you can’t undermine the role a solid pitch deck plays in convincing investors.

But the question is: how do you create a pitch deck that actually wins investors?

Let’s answer that for you in this piece. We’ll look at:

• What a pitch deck is and why you need one
• What slides to include in your pitch deck and what documents to bundle it with
• The secrets to creating a winning investor presentation including design tips to follow

Let’s jump in.

Here's a short selection of 8 easy-to-edit investor pitch deck slides you can edit, share and download with Visme. View more below:

If you're ready to create your pitch deck, head over to our presentation software and put together a powerful investor deck in minutes. Use ready-to-go templates inspired from real-life startups, add your branding and more.

Table of Contents

What is a pitch deck, slides your pitch deck should include, important documents to include with your pitch, pitch deck best practices & design tips.

First, a quick recap: a pitch deck — aka an investor or startup pitch deck — is a presentation that you create to give investors a quick overview of your business and its growth potential.

Think of it as the vehicle that transports your business idea’s value proposition and potential from your mind to your audience’s minds.

The aim? To make it to the next meeting, secure funding, get someone to join your team or anything else depending on who you’re presenting to.

You can create a pitch deck using any presentation software. But if you want your pitch deck to stand out, you need to make sure it doesn't look like any other PowerPoint presentation.

When Do You Need a Pitch Deck?

You need a pitch deck whenever you need to pitch your business to anyone.

This could be anyone from a venture capitalist to someone you think will make a great co-founder. It could also be the astute-looking panel of judges in a startup pitching competition.

Whoever you’re presenting to, you need a pitch deck to succinctly and powerfully convey your ideas and request.

Sure, you can also explain your idea verbally. But that’s an ineffective way of presenting your business idea considering you could either underdeliver or overdeliver the needed information.

A pitch deck lets you use visuals like images, graphics, screenshots and videos that help convey your message better and leave a lasting impact in the minds of your audience.

For example, you can share your financial projections and showcase your mobile app more effectively with a pitch deck presentation than verbally or without visual aids.

With that, let's look at what to include in an effective pitch deck.

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The key to a successful pitch deck is to make sure you cover your basics and include all the slides your investors want to see.

Typically, good pitch decks include anywhere around 10 slides. This isn’t a set-in-stone rule though, and you can go above or below this number depending on the slides you need.

Or, you can experiment with an infographic-style pitch deck — similar to Piccsy’s infographic pitch deck .

But, a general rule of thumb is to keep your presentation deck short.

The reason? When you're fighting for your audience’s attention, a 30-slide long presentation never helps. In contrast, a short and powerful presentation is always a winner.

That said, here’s a brief pitch deck outline of the important slides you need.

The title is the first slide that shows in your pitch deck. So, you can call it your impression-building slide that sets the scene for your business ideas.

Pay attention to the visual elements (colors, fonts and any images) since they set the overall mood — more on this in a bit.

Also, it’s best to be minimal here. Meaning: your name and your business’s name are enough. You can also add a short and snappy tagline if you have one.

2. Introduction

The introduction slide is where you introduce yourself to build credibility. The shorter the intro, the better since you want to focus on the business idea, not yourself.

You can also use this slide to communicate your unique selling point (USP) or value proposition, like in the example above. Or, describe what your business is and what it does quickly.

Up till now, the title and intro slides were a mere formality. The problem slide, however, is where you start building your story.

Use whatever visual cues you need to showcase your problem in the best possible way. You can start with a story that puts your investors in your customers' shoes, like in the example below:

You’ll want to make sure you communicate your target buyer’s problem effectively. Fail here and it’s likely you won’t be able to convince your audience of your product’s need.

Also, you can always start your presentation with the problem and skip the introduction. There are no hard and fast rules — use whatever works to get investors’ attention and make your case.

4. Solution

Once you've presented the problem, it's time to follow up with a viable solution — your service or product.

You can introduce the solution in any number of ways — share your product MVP or a list of the features you offer; whatever makes a convincing case.

If it makes sense, throw in another slide here that shares product features.

But, in your presentation, focus more on the benefits each feature offers instead of the feature itself. Approach this slide in a way that it relates to the problem stated and shows how your business idea can solve it instead of just promoting your product.

That said, it’s best you don’t present a laundry list of features. Keep them to the top 3-4 features of your product or service.

The human brain can only hold seven — give or take two — things in their working memory at a time.

So focusing on a handful of features is your best bet to ensure your audience doesn’t forget your business idea.

Put simply, remember: less is more.

You can also combine your problem and solution slides and present all the information in one slide — this can help your audience connect the dots and see how your solution fits into context.

5. Market Size, Opportunity and Trends

Sure, there’s an itch that your product can scratch. But is it an itch worth scratching?

Put another way: is there a market for those interested in scratching the itch? Answer that in this slide.

You can show the market size with the help of numbers, or use data visualization like a pie chart or bar graph to make your point.

Another way to go about this slide is to focus on the market trends and why it's the right time for your business to come into the picture. You can show this with the help of a timeline that visualizes the evolution of consumer behavior, for example.

The point is, showcase the need for your product. But instead of plainly sharing your findings or numbers, use visual aids like graphs, bar charts, surveys and more to make your point.

Visuals present data in a visually appealing format, therefore, making it easy to understand and digest.

6. Product Comparison

If your product has competitors, you’ll want to pull up a product comparison slide to make a visually engaging case for how your product compares to others.

This way, you won’t lose your audience’s attention while effectively positioning your product as the hero the market needs.

SaaS businesses find product comparison slides especially useful for comparing features and pricing. But you can also use product comparisons for other businesses, such as real estate.

7. Testimonials

Adding customer testimonials brings social proof to the table — a great way to impress your audience, increase trust and further build on the need for your product or service.

Don’t have anyone saying nice words about your product (yet)? No problem.

You can still use this slide to feature complaining customer reviews on your competitors. Make sure the reviews you curate all point out to the same problem that your product will help solve.

If you already have more than one person involved in your company at this point, you’ll also need a slide that introduces your team.

Your team slide can also show potential investors, or folks you’re convincing to join you and the brilliant minds who are working with you on your idea as advisors.

9. Traction

In this slide, show investors what you have achieved till now. If you already have a growing user base, you can visually show it with the help of a line graph.

If you don't have any traction at this point, don't worry about this slide. Focus on highlighting your business idea and its potential as much as you can.

10. Financials

This slide features your business idea’s financial projections. You can present this in the form of a table, or use data visualization to make the information easier to digest.

In this slide, include data on how you’ll charge people, how you concluded that’d pay the amount and how the plan will help you hit your financial milestones.

11. Sales & Marketing Strategy

Interested investors will also want to know the plan you have to reach the goals and financial projections you’ve highlighted — this is where your sales and marketing strategy comes in.

To this end, use a flowchart, a graphic list of steps, timeline or any other visual to summarize your sales and marketing plan. You can also use bullets with icons to showcase key tactics.

12. Call-to-Action

Finally, you’ll need a slide that makes the ask.

You don’t need anything fancy here. If you’ve told a compelling story, your audience will be happy to get in touch, splash out money or take whatever step you want them to.

Don’t forget to add your contact details to this slide.

With what to add to your presentation deck out of the way, let’s look at the documents you need with it to make a strong and compelling case:

1. Cover Letter

Your cover letter shares a 1-2-page long persuasive story that sets the stage for your business idea.

Think of it as an icebreaker that convinces investors or anyone else who is your target audience to view your business idea.

Here's a cover letter template you can use for your own investor pitch:

If you're looking for cover letter designs, head over to our template library and check out our full collection of cover letter templates to find one you like.

2. Elevator Pitch Statement

All of us know the always-wanted-but-much-dreaded one-page pitch that summarizes a business idea.

Essentially, an elevator statement shouldn’t read longer than 20-30 seconds — the time it takes to ride an elevator.

And, to ensure you win your audience’s attention, be sure to make this pitch memorable, to the point and interesting.

3. Business Plan

A business plan includes the A to Z of how you plan to put your business on its feet.

Meaning: you need a detailed marketing plan, sales strategy, competitors analysis, financial plan, risk analysis — just about anything you’ll do when you win funds.

Here's a business plan template you can use to get a head start:

Looking for more templates and design options? Check out our complete collection of business plan templates — fully designed and ready-to-go.

4. Financial Report

If the finances blueprint in your business plan isn’t in-depth enough, you’ll need a separate model.

The plan? Thoroughly explain how you’ll use the investment. And, how you plan to generate profits while factoring in market trends, customer pocket and economic drivers among other things.

Here's a financial report template you can use:

If you’re in a later stage of your startup, provide an up-to-date look at your metrics including an outline of how you’ve used up finances so far.

Providing a data-driven model like this shows you’re well-positioned to responsibly use investors’ money and drive profits.

The slides above are a must-have for a successful pitch deck. But to take your presentation to the next level, there are some best practices and design tips you should keep in mind.

Let's get into the meat and potatoes of how to create a pitch deck so that you have a winner at your hands:

1. Leverage storytelling techniques

Good stories stick.

They’re persuasive.

And, they tug at your audience’s emotions to encourage them to decide in your favor — yes, we make decisions mostly based on emotions with some logic backing it.

Try any of these storytelling formulas for your presentation:

The before-after-bridge formula.

Start with describing a world with a specific problem (before). Go on to share a world without the problem (after). Now, introduce your business idea (the bridge).

The PAS formula.

This stands for Problem, Agitate and Solution.

And it goes like this: describe a problem (read: your target buyer’s problem), develop the problem and offer a solution to it (your product or service).

TED talk presenter Nancy Duarte’s formula for great talks.

It involves zooming back and forth between what is (the status quo) and what could be (the future that could be). Then, pack in the climax with your business idea (the bliss).

Whichever storytelling framework you work with, make sure you structure your presentation well for a smooth flow.

Here's a video to help you learn more about presentation structures:

2. Focus on Benefits, Not Features

The more you emphasize the benefits of your business idea, the more effective your pitch will be.

Back in 2007, Dropbox succeeded at raising $1.7 billion in funding . It also got backing from investors like JP Morgan.

And how did they do it? By focusing on the benefits of their idea. To this end, they talked about revolutionizing how people store and share data.

So you know what to do, right? Delve into the benefits; how your product will make its customers’ life easy.

3. Show, Don’t Tell

Whenever possible, give people reasons to invest in your idea by showing how it works.

Take a look at Tinder's pitch deck example :

Tinder earned $50 million + in funding in just three rounds with this deck.

How? By showing what their business idea will do.

They start with a relatable story. Then they ‘show’ the solution by featuring their app in their presentation.

You can steal this idea too. Use wireframes, a minimum viable product, even mockup screenshots — anything that helps people visualize the solution you’re offering.

And in case you’re wondering why this works, know that by showing, you’re tapping into your audience’s imagination to get them to say yes. This is the same reason why storytelling is so effective in persuading people .

4. Make Your Pitch Deck Look Professional

Using a DIY design tool like Visme can help with this even if your designing chops aren't all that polished. It will make your pitch deck look different from other presentations that look more or less the same when designed in PowerPoint.

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Create your pitch deck View more templates

To top that, you can use presentation templates to save your time. Because, realistically speaking, you only need to customize the template to your needs. With our Dynamic Fields feature , you can automatically capture key information like personal and company information across your slides.

Even as you use an amazing tool to create your presentation, keep the following presentation design tips in mind:

Don’t clutter your slides.

We’ve already said this before: use as few slides as you can.

But while you’re at it, make sure each slide is minimally designed to leave a lasting impression.

Because, here’s the thing: clutter fails to grasp your audience’s attention. And, the last thing you want is an investor scratching their head, trying to breathe sense into the mess that your slides are.

To create breathable, clutter-free slides: use only visuals that you need — no unnecessary icons or graphics.

Make sure every design element earns its keep by serving a purpose.

Use legible fonts.

Steer clear of a font that demands your audience to squint to read your message.

Instead, work with easily readable presentation fonts like Verdana, Georgia, Montserrat and more.

Make sure the font size is no less than 24 points.

Lastly, stick with 2-3 fonts at most. More fonts will only create distractions and undermine your design’s cleanliness.

Work with good color contrasts.

It’s best to work on your business’s brand identity as early as you can.

The reason? It helps you leave a memorable impression on your audience.

If you’re in the very early stages of pitching your idea though, you might not be focused on it until you get investment rolling. In which case, we recommend you take the time to carefully choose colors for your presentation.

Essentially, colors leave a psychological impact on your viewers. For instance, red communicates passion. Blue inspires trust. Yellow stands for optimism and so on.

This means you can’t randomly play with any color for your presentation slides.

To increase your odds of leaving a lasting impression, study color psychology before finalizing your deck’s color scheme.

Also, make sure you work with a color contrast that’s legible. This ensures the deck is easy to understand.

5. Craft Compelling Pitch Deck Copy

With your design nailed, work on your copy.

The aim is simple: keep your copy simple, succinct and to the point.

A presentation deck is no place to be wordy. Instead, limit to 6-8 lines per slide — roughly 30 words per slide.

You can also try the 5 x 5 x 5 rule of writing presentation copy:

• 5 lines of text per slide with
• 5 words per line and placing only
• 5 lines of text-heavy slides in a row

Or, you can experiment with the 2/4/8 rule that says:

• Change to a new slide after every 2 minutes with
• 4 bullet points per slide and no more than
• 8 words per bullet point

No matter which method you choose to write your presentation copy, the core is the same: limit your text.

To do so, start with writing your copy without worrying about word count. Then go on to edit ruthlessly. Prune words that are too technical or contribute fluff.

Get rid of jargon too — use simple words instead so your audience doesn’t have to stress to keep up with your message.

Plus, avoid abbreviations and rewrite sentences to shorten them.

6. Practice Your Presentation Delivery

Lastly, it’s important you present with confidence. This is key to hitting your funding goals.

Make sure you practice everything — what you’ll say, how you’ll say it (your tone) and how you’ll time your speech and the slides.

You’ll also want to practice speaking at a steady pace. If you go too slow, you risk boring your audience.

On the flip side, going too fast, a common presentation mistake , often means you won’t be able to drive home your message.

And, as you practice: get rid of the ‘umms’ and ‘ahs.’ Keep your presentation delivery natural, even conversational. But never read off from your presentation — it’s a huge audience turn-off .

Not to mention, try to maintain eye contact (despite the fact that it can be overwhelming). Having a hard time doing that? Look at your crowd’s foreheads.

Create a Pitch Deck That Wins Over Investors

And that’s all folks. We’re hopeful you’re feeling confident about how to create a pitch deck.

Remember: it’s all about your target buyers and how your business can help them.

So, focus on the benefits and the problem your product will solve. Tell a relatable story around it. And finally, present it with confidence.

Don’t forget to create a visually convincing presentation deck. If you want a head start, sign up for Visme and start creating an attention-grabbing investor pitch deck now.

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About the Author

Masooma Memon is a pizza-loving freelance writer by day and a novel nerd by night. She crafts research-backed, actionable blog posts for SaaS and marketing brands who aim to employ quality content to educate and engage with their audience.

Startup Pitch Decks: 30+ Best Examples & Templates

Eric Melillo

Updated: March 23, 2024

The Importance of a Great Startup Pitch

Key elements of a successful pitch deck:, analyzing seed stage pitch decks: moz, crew, and uber:, dissecting series a pitch decks: mixpanel, buzzfeed, and front, exploring series b pitch decks: mixpanel, buzzfeed, and moz, evaluating series c pitch decks: dropbox, buffer, and facebook, unveiling angel investor pitch decks: foursquare and contently, case study: the airbnb pitch deck, showcase of legendary startup pitch deck examples:, try these pitch deck templates for your next presentation:, insights and tips for creating an impactful startup pitch.

Ever wondered how some startups attract venture capital investors like bees to honey? The secret lies in a well-crafted Startup Pitch Deck. As startups’ main instrument to convince venture capitalists of their business idea, a compelling pitch deck can be your golden ticket to funding and mentorship.

Drawing from the experience and insights of successful entrepreneurs in the venture capital industry, this blog post unpacks the elements of a persuasive pitch deck for pitching a business idea. Here, we’ll examine case studies of renowned companies, like Airbnb and Uber, whose pitch decks, designed with careful attention to presentation template design tips, have won over investors and secured them a place in the big leagues.

This post is more than a guide; it’s a tool to empower you to create an impactful Startup Pitch Deck. By the end, you’ll know how to construct a pitch deck that clearly communicates your business model, aligns with investor expectations, and, most importantly, tells a captivating story about your startup. So, let’s get started on your path to investment success with pitching and title slide design tips for seed funding using a presentation template.

A great startup pitch, also known as an investor presentation, is the key to unlocking funding and partnerships for small businesses. It has the power to make or break the success of securing capital and propelling growth. The investor deck or presentation slide deck plays a crucial role in effectively pitching your business.

Creating Excitement and Generating Interest

First impressions matter when seeking seed funding. A well-crafted startup pitch, using a presentation template, has the ability to create excitement and generate interest among potential investors or partners. By presenting a clear value proposition that highlights the unique aspects of your brand, you can capture their attention from the get-go. The key takeaway is to secure the necessary capital for your business.

Investors are constantly on the lookout for startups with high growth potential. They want to see big numbers, promising valuations, and a strong vision for future success. A persuasive pitch that demonstrates these elements can significantly increase your chances of securing funding. By showcasing your market research, competitive analysis, and financial projections in an engaging manner using a presentation template, you can paint a picture of opportunity that investors won’t be able to resist. The key takeaway is to present compelling figures that highlight the potential capital gains.

Standing Out from Competitors

In today’s competitive landscape, it is crucial for startups to have a standout product and presentation template in order to secure capital and partnerships. The key takeaway is that your business pitch needs to be memorable and distinct to leave a lasting impression on potential investors.

One way to create a great pitch deck is by highlighting your unique value proposition in your professional pitch deck. What sets your startup apart in your investor presentation? Is it innovative technology? A disruptive business model? Exceptional industry expertise? Whatever it may be, emphasize what makes your venture special and explain why it matters in the market. The key takeaway is to showcase these unique aspects in your pitch deck.

Storytelling plays a vital role in capturing attention during a pitch presentation. Instead of bombarding investors with dry facts and figures, weave together a narrative that showcases your passion for solving a problem or meeting an unmet need. By connecting emotionally with your audience through storytelling techniques, you can make your pitch more relatable and memorable. The key takeaway is to use storytelling in your slide deck to engage investors. Incorporate slides that highlight the details of your narrative to create a lasting impact.

Demonstrating Potential for Growth

Investors are looking to put their money into startups that have the potential for significant growth . A great startup pitch should effectively communicate this potential by showcasing your market opportunity, scalability, revenue projections, and key takeaway. Use a compelling presentation template to highlight your product and idea.

Presenting a great business pitch deck is crucial for a successful pitch deck presentation. Highlighting the size of the market and its growth rate can help investors understand the opportunity at hand. Back up your claims with credible statistics and industry research to demonstrate that you have done your homework. By presenting a compelling case for growth, you can instill confidence in potential investors and increase their willingness to invest in your startup.

Furthermore, when creating your professional pitch deck, it is crucial to emphasize how your business model aligns with long-term sustainability and profitability. Investors want to see a clear path to monetization and return on investment in your startup pitch deck examples. Outline your revenue streams, customer acquisition strategies, and plans for scaling operations in your pitch deck presentation. By demonstrating a well-thought-out roadmap for growth, you can alleviate concerns about the viability of your business. The key takeaway is to showcase a comprehensive plan for success in your pitch deck.

A successful presentation template for a pitch deck is the backbone of any startup’s efforts to raise funds for their product. It serves as a powerful tool to communicate your business idea , attract investors, and secure funding. To create an impactful pitch deck, there are several key elements that you should include, such as well-designed slides.

Problem Statement :

The problem statement is the foundation of your presentation template. It clearly defines the pain point or challenge that your product or service aims to solve. By highlighting a compelling problem, you capture the attention of investors who are looking for innovative solutions. Use concise language to describe the problem and emphasize its significance in the market. The key takeaway is to focus on the idea and design.

Following the problem statement in your business pitch or investor presentation, outline your unique solution. Explain how your product or service addresses the identified problem and why it stands out from existing alternatives. Clearly articulate the value proposition and benefits that your solution brings to customers. Use visuals such as infographics or diagrams from a presentation template to illustrate how your solution works and its potential impact. Design is key in effectively conveying your message.

Market Analysis:

Investors want to understand the market potential and viability of your startup. Conduct thorough research on industry trends, market size, target audience demographics, and growth projections. Provide data-driven insights that demonstrate a clear understanding of your target market’s needs and preferences. When preparing your business pitch, make sure to include these key takeaways in your presentation template and original pitch deck.

Competition Analysis:

Including competitors in your pitch deck presentation template demonstrates to investors that you have thoroughly analyzed the competitive landscape. Identify both direct and indirect competitors, assess their strengths and weaknesses, and clearly explain how your product differentiates from them. Highlight any competitive advantages or barriers to entry that give you an edge in capturing market share. The key takeaway is to showcase your understanding of the competitive landscape and position your product effectively.

Business Model:

Explain how your startup generates revenue by presenting a well-defined business model in the original pitch deck. Describe pricing strategies, revenue streams, customer acquisition channels, and any partnerships or collaborations that contribute to monetization efforts. Investors need clarity on how you plan to make money and sustain growth over time. Use our pitch deck template to effectively convey your product and key takeaway.

Team Overview:

Investors invest not only in ideas but also in the people behind those ideas. Introduce your team members, their roles, and relevant experience using a presentation template. Highlight key achievements or expertise that demonstrate your company’s capability to execute the business plan successfully. Showcase a diverse and complementary skill set within your team using a pitch deck template.

Financial Projections:

Provide realistic financial projections in your investor presentation or investor deck that demonstrate the scalability and profitability of your startup. Include key metrics such as revenue forecasts, projected expenses, growth rates, and anticipated milestones. Use charts or graphs from a presentation template or pitch deck template to visually represent the financial data for better comprehension.

Ask/Next Steps:

Conclude your pitch deck by clearly stating the key takeaway from your presentation template. Clearly outline what you are seeking from investors and the next steps in the funding process for your product or idea. This could include the amount of funding you are looking for, potential use of funds, and any specific terms or conditions you may have. Make it easy for investors to understand how they can get involved and move forward with your startup.

Moz’s seed stage presentation slides were a masterclass in showcasing their expertise in SEO. The slides not only highlighted their knowledge of search engine optimization trends but also presented data-driven insights that left investors impressed. The key takeaway from their pitch deck was their ability to make the numbers speak for themselves, effectively conveying their idea.

In their presentation, Moz highlighted their key takeaway: unique tools for marketers. By showcasing these tools in their slides, they effectively captured the attention of potential investors who saw the revenue growth potential. The idea of using their products resonated with them.

Furthermore, the key takeaway from Moz’s presentation was their inclusion of crucial details about their target market and competitive advantage. They made it clear in their original pitch deck why they stood out from the competition and why investors should believe in their ability to succeed. Highlighting the team’s expertise in the industry helped build trust and credibility among potential backers for their product.

All these elements combined made Moz’s presentation a success story. It played a pivotal role in securing the funding required for their initial growth and expansion plans. Investors saw the potential in Moz’s idea to SEO and recognized that they had something special to offer. The key takeaway from their slide deck was clear.

Crew’s seed stage presentation deck had one clear focus: connecting freelancers with businesses seeking design and development services. Their idea was to tap into the market opportunity and showcase it to potential investors. The key takeaway from their pitch was the template they used to convey their vision.

To capture attention right from the start, Crew showcased the demand for quality freelancers in the industry through compelling statistics and case studies in their original pitch deck. They painted a vivid picture of why businesses needed access to top-notch talent and how Crew could provide exactly that in their investor presentation. The key takeaway was the importance of their investor deck in highlighting the value proposition of their platform.

The presentation pitch deck also emphasized Crew’s key takeaway and idea. They made it crystal clear what set them apart from other platforms by highlighting features like seamless collaboration tools or efficient project management systems. This helped build confidence among potential investors that Crew had what it takes to succeed in terms of valuation.

But perhaps one of the most significant strengths of Crew’s presentation was the inclusion of successful case studies. By showcasing real-world examples, they provided social proof of their ability to help businesses achieve their goals. This undoubtedly played a crucial role in securing early-stage funding from investors for their growth and development plans. The key takeaway was that their idea worked.

Uber’s seed stage presentation pitch deck was nothing short of revolutionary. It presented a disruptive idea of transforming transportation through technology, capturing the imagination of investors who were ready to embrace change. The key takeaway from the presentation was the innovative vision, which was effectively conveyed through each slide.

Right from the start, Uber outlined the market opportunity in their original pitch deck by highlighting the pain points in traditional taxi services. The presentation made it clear that these services were outdated and inefficient, emphasizing the idea of disruption. Investors couldn’t help but see the potential for scalability in such an untapped market, which was the key takeaway.

The presentation, or pitch deck, then delved into showcasing Uber’s innovative business model. They highlighted key aspects like their driver-partner network and user experience features that set them apart from traditional transportation options. By painting a vivid picture of how their platform worked, they made it easy for investors to visualize its success and understand its valuation.

Uber’s presentation, including their key takeaway, played a pivotal role in attracting investors who recognized their innovative idea and valuation potential. The combination of a compelling vision, solid market analysis, and an innovative business model made it hard to resist investing in this groundbreaking startup.

Mixpanel: Revolutionizing Analytics for Businesses

Mixpanel’s Series A presentation slide deck was a game-changer in the world of analytics. They captivated investors with their powerful platform idea that helps businesses track user behavior like never before. With an emphasis on key metrics, Mixpanel demonstrated their ability to drive customer engagement and retention rates to new heights, making their valuation soar.

The key takeaway from the presentation was how Mixpanel’s analytics tool raised the bar compared to traditional methods. By showcasing a clear competitive advantage on each slide, they convinced investors that they were the go-to solution for data-driven insights. This unique selling point played a crucial role in securing their Series A funding.

BuzzFeed: The Viral Content Phenomenon

BuzzFeed’s Series A pitch deck showcased their unparalleled approach to content creation and distribution. The key takeaway? Their secret sauce of creating viral content that resonates with millennial audiences like no other media company can. Investors were immediately drawn to the idea of capturing the attention of this highly sought-after demographic.

The investor’s key takeaway from the pitch deck was the idea that BuzzFeed could monetize their massive reach through advertising partnerships, generating substantial profits. This captivating slide showcased their revenue generation strategies, leading to significant investment during the Series A stage.

Front: Revolutionizing Team Communication with Email

Front’s Series A pitch deck centered around their idea for a collaborative email platform designed specifically for teams. They highlighted how their key takeaway, the innovative solution, streamlined communication processes and boosted productivity through shared inboxes. This resonated with investors who understood the challenges faced by teams dealing with overflowing email threads and miscommunication. The slide presentation effectively conveyed Front’s unique proposition.

To provide social proof of their success, Front showcased notable customers who had already embraced their platform in their pitch deck. This served as a powerful endorsement and solidified Front’s credibility among potential investors. The key takeaway is that this strategy helped Front secure Series A funding, allowing them to continue developing their groundbreaking email platform. The slide featuring notable customers was instrumental in achieving this milestone.

Mixpanel’s Series B pitch deck was all about expanding their analytics platform to new markets. They wanted to show potential investors that they had a solid plan for growth and were ready to take on the challenge. One of the key points they highlighted was their success in customer acquisition and retention through case studies, including a compelling slide showcasing their achievements.

They showcased how their analytics platform had helped various companies improve their user engagement and drive revenue growth. By presenting real-life examples of how Mixpanel had made a positive impact on businesses, they were able to demonstrate the value of their product in their investor deck.

Another important aspect of Mixpanel’s pitch deck was its focus on enterprise clients. They highlighted the potential revenue growth that could come from catering to larger companies. This showed investors that Mixpanel had a clear strategy for scaling up and capturing a significant portion of the market share. The pitch deck included a compelling slide emphasizing their commitment to serving enterprise clients.

The compelling nature of Mixpanel’s pitch deck, with its impressive slide presentation, led to significant investment at the Series B stage. Investors saw the potential in their analytics platform and recognized the value it could bring to businesses across different industries.

BuzzFeed’s Series B pitch deck had a different emphasis compared to Mixpanel. Their main goal was international expansion and diversification of content offerings. They wanted investors to see that they were not just focused on one market but had plans to reach audiences globally. The pitch deck included a slide highlighting their plans for international expansion and another slide showcasing their diverse content offerings.

To support this objective, BuzzFeed showcased their ability to engage global audiences with localized content strategies in their original pitch deck. They presented examples from their investor deck of how they had successfully adapted their content for different regions, ensuring relevance and resonance with diverse cultures. These examples demonstrate the effectiveness of their pitch deck template.

Monetization plans through branded content partnerships were also included in BuzzFeed’s pitch deck . This demonstrated that they had thought about generating revenue beyond traditional advertising models. By partnering with brands for sponsored content, BuzzFeed aimed to create mutually beneficial relationships while driving financial growth.

BuzzFeed’s compelling pitch attracted substantial investment at the Series B stage because it showed investors that they had a clear plan for international expansion and revenue diversification. Their ability to engage audiences across the globe and their innovative monetization strategies made them an attractive investment opportunity.

Moz’s Series B pitch deck revolved around scaling their SEO software suite for enterprise customers. They wanted to show investors that they had identified a market opportunity and were ready to capitalize on it. To support this, they highlighted industry trends and the growing demand for SEO tools.

The investor deck presentation included data and statistics showcasing the importance of search engine optimization in today’s digital landscape. Moz aimed to position themselves as leaders in the industry by demonstrating their deep understanding of SEO and its impact on businesses. The original pitch deck served as a template for their presentation.

Moz also focused on highlighting their competitive advantage through their original pitch deck and pitch deck template. They showcased how their SEO software suite offered unique features that set them apart from competitors. By including testimonials from satisfied customers, they built credibility and trust with potential investors.

Moz successfully secured significant investment at the Series B stage based on their compelling pitch. Investors recognized the market potential for scalable SEO solutions, especially for enterprise clients. Moz’s focus on differentiation, market trends, and customer satisfaction played a crucial role in attracting investment.

Dropbox: Expanding Cloud Storage Services Globally

Dropbox’s Series C pitch deck was all about taking their cloud storage services to the next level. They wanted to show investors that they were ready to expand globally and dominate the market. And boy, did they have some impressive numbers to back it up!

The presentation kicked off with the original pitch deck, featuring jaw-dropping user growth metrics that left everyone in awe. They made it clear that there was a massive demand for their product and that people couldn’t get enough of it. Investors could practically see the dollar signs flashing before their eyes. This pitch deck template was truly impressive.

But it wasn’t just about the numbers. Dropbox knew that showcasing their collaboration with tech giants like Apple in their original pitch deck was key to their success. By aligning themselves with industry leaders, they demonstrated to investors that they were serious about making big moves in the market. Use our pitch deck template to create your own impressive presentation.

And guess what? Their efforts paid off! With an original pitch deck and investor deck, Dropbox successfully raised substantial funding at the Series C stage. With an irresistible combination of skyrocketing user growth, strategic partnerships, and a solid plan for global expansion, Dropbox used a pitch deck template to present their ideas to investors.

Buffer: Scaling Social Media Management

Buffer’s Series C pitch deck had one goal in mind: scaling their social media management platform like never before. They wanted investors to know that they were ready to take on the world of social media and make a lasting impact.

To prove their worth, Buffer showcased their revenue growth through subscription-based pricing models in their original pitch deck. They made it crystal clear that customers loved what they had to offer and were willing to pay for it on a recurring basis. Talk about a steady stream of income! Now, you can use this pitch deck template to create your own impressive presentation.

But Buffer didn’t stop there. They also highlighted something unique – their commitment to transparency and company culture in their original pitch deck. In an era where trust is everything, this pitch deck template was a smart move. By showing investors how transparent they were with customers and employees alike, Buffer built credibility and trustworthiness.

And you know what? Their efforts paid off big time. Buffer successfully secured significant investment at the Series C stage, proving that their original pitch deck and pitch deck template had what it takes to thrive in a competitive market.

Facebook: Expanding the Social Networking Empire

There’s no denying that Facebook is the king of the hill. And their early-stage Series C round was all about further expanding their empire and solidifying their dominance in the market with their original pitch deck. They used a pitch deck template to present their vision and secure funding.

Facebook’s pitch deck was packed with impressive user engagement metrics that left investors speechless. They made it clear that people couldn’t get enough of their platform and were spending countless hours scrolling through news feeds and connecting with friends. It was like they had cracked the code to human connection!

But it wasn’t just about user engagement. Facebook also showcased their advertising revenue potential and future growth strategies in their original pitch deck. They wanted investors to see the massive opportunity for monetization within their platform, using a pitch deck template. After all, where there are eyeballs, there are advertisers ready to pay top dollar.

And you know what? Investors couldn’t resist jumping on board the Facebook train. With an unbeatable combination of user engagement, advertising potential, and a clear vision for future growth, Facebook successfully raised substantial funding at the Series C stage with their original pitch deck. The pitch deck template was a key factor in attracting investors.

Foursquare: Revolutionizing Location-Based Social Networking

Foursquare’s angel investor pitch deck was a game-changer in showcasing their innovative location-based social networking platform. With the rise of smartphones and the increasing reliance on mobile apps, Foursquare recognized the potential for connecting people based on their physical location.

Their pitch deck highlighted user engagement metrics, providing compelling evidence of the platform’s popularity. By demonstrating impressive numbers of active users and check-ins, Foursquare effectively conveyed the potential for targeted advertising to reach a highly engaged audience.

One of the key strengths emphasized in their presentation was Foursquare’s original pitch deck, which showcased their unique value proposition in helping businesses connect with customers. By leveraging location data, Foursquare offered companies an opportunity to target specific demographics and tailor their marketing strategies accordingly using their pitch deck template. This ability to bridge the gap between online and offline experiences struck a chord with angel investors who saw immense potential in this approach.

Thanks to their well-crafted pitch deck , Foursquare successfully secured angel investment from renowned firms like Sequoia Capital. The combination of a compelling product vision, solid user engagement metrics, and a clear understanding of market demand made them an attractive investment opportunity.

Contently: Empowering Brands with Quality Content

Contently’s angel investor pitch deck focused on their content marketing platform that connects brands with freelance writers. They recognized the growing demand for quality content in an era where digital marketing has become increasingly important for companies looking to engage with their target audience.

In their presentation, Contently showcased successful case studies that demonstrated how they had helped various companies achieve remarkable results through effective content marketing campaigns. These examples not only validated the effectiveness of Contently’s platform but also instilled confidence in potential investors about its scalability. The original pitch deck used a pitch deck template to present these case studies.

The pitch deck also highlighted Contently’s revenue generation strategies, illustrating how they were able to monetize their business model effectively. By offering a range of subscription plans and additional services, Contently ensured a steady stream of income while providing value to their clients.

The persuasive nature of Contently’s pitch deck attracted angel investment from notable firms. This enabled them to further develop their platform, expand their network of freelance writers, and solidify their position as a leading player in the content marketing industry.

Both Foursquare and Contently serve as prime examples of how startups can effectively communicate their vision and value proposition through well-crafted angel investor pitch decks. These decks not only provide insights into the companies’ offerings but also demonstrate their potential for growth and profitability.

By showcasing user engagement metrics, successful case studies, unique value propositions, and revenue generation strategies, these startups successfully attracted angel investment. Their compelling pitches paved the way for future success, allowing them to raise capital and take their businesses to new heights.

In an ever-evolving startup landscape where competition is fierce and securing funding is crucial for growth, crafting an engaging pitch deck that captures investors’ attention is paramount. Foursquare and Contently’s experiences serve as inspiration for aspiring entrepreneurs looking to make a lasting impression on angel investors with their own startup pitch decks.

So whether you’re building the next groundbreaking platform like Foursquare or revolutionizing an industry with innovative solutions like Contently did for content marketing, remember that your pitch deck holds the power to unlock opportunities and propel your startup forward.

The Airbnb pitch deck is a prime example of a strong case in the startup world. It showcases how a simple idea can disrupt an entire industry and become a household name. Let’s delve into the details of this remarkable pitch deck that helped shape Airbnb’s success.

Outlining the Vision

The Airbnb pitch deck presented a clear vision for disrupting the travel industry by introducing a peer-to-peer home-sharing platform. By tapping into the unused space in people’s homes, they aimed to provide travelers with unique and affordable accommodations while creating an opportunity for homeowners to earn extra income. This innovative concept resonated with potential investors as it tackled both the market demand for affordable lodging options and the desire for personalized experiences.

Market Opportunity, Target Audience, and Competitive Analysis

To make a compelling case, Airbnb included detailed information about the market opportunity they identified in their original pitch deck. They highlighted statistics on the growing travel industry, emphasizing how their service could tap into this lucrative space. They outlined their target audience—travelers seeking authentic experiences and homeowners looking to monetize their properties. With the help of a pitch deck template, they were able to present their ideas effectively.

Furthermore, the pitch deck incorporated a competitive analysis that showcased Airbnb’s understanding of existing players in the market. By acknowledging competition from traditional hotels and other online booking platforms, they demonstrated awareness of potential challenges while also highlighting what set them apart—the unique value proposition of connecting travelers directly with local hosts.

Building Credibility through Traction and User Feedback

One crucial aspect that made Airbnb’s pitch deck stand out was its focus on early traction and user feedback. They provided data on their growth rate, showcasing how quickly they were gaining users within specific markets. This evidence of initial success helped build credibility among potential investors by demonstrating that there was already demand for their service.

Moreover, incorporating user feedback added another layer of authenticity to their pitch deck. By sharing testimonials from satisfied customers who had used Airbnb’s platform successfully, they created social proof that validated their business model. This approach not only instilled confidence in investors but also highlighted the positive impact Airbnb was making on the travel experiences of its users.

Securing Funding and Attracting Investors

Undoubtedly, Airbnb’s compelling pitch deck played a crucial role in securing initial funding and attracting investors. By presenting a well-researched market analysis, identifying target audience segments, and showcasing early traction, they painted an enticing picture of growth potential. The combination of disruptive innovation , solid market understanding, and early success made it difficult for investors to ignore the opportunity presented by Airbnb.

In fact, Guy Kawasaki, a renowned venture capitalist who reviewed thousands of pitch decks during his career, described Airbnb’s pitch deck as one of the best he had ever seen. This endorsement further emphasizes the effectiveness of their presentation in capturing investor interest and ultimately securing deals that propelled Airbnb to become a global leader in the travel industry.

Startups are known for their innovative ideas and disruptive potential. However, turning those ideas into reality requires one crucial element: funding. That’s where a well-crafted startup pitch deck comes into play.

Different Approaches to Pitching Ideas Effectively

There is no one-size-fits-all approach. Each example in this showcase demonstrates a different strategy or style that effectively conveys the unique value proposition of the company. By analyzing these pitch deck examples, entrepreneurs can gain valuable insights into crafting their own compelling presentations.

Let’s take a closer look at some great examples that showcase various approaches to pitching:

• Uber : Uber’s early pitch deck focused on highlighting the problem they aimed to solve – the difficulty of hailing a taxi in San Francisco. They used real-life stories and statistics to emphasize the demand for an alternative transportation solution. This approach helped investors understand the market need and potential scalability of their business model.
• Dropbox : Dropbox took a more visual approach with their pitch deck by incorporating screenshots and illustrations that demonstrated how their cloud storage platform worked seamlessly across devices. This visual storytelling not only made it easier for investors to grasp the product’s functionality but also showcased its simplicity and user-friendly interface.
• LinkedIn : LinkedIn’s pitch deck emphasized the professional networking aspect of their platform by showcasing testimonials from influential users who had already experienced success through connecting with others on the platform. By leveraging social proof, LinkedIn effectively conveyed credibility and demonstrated how their network could unlock opportunities for professionals worldwide.
• Buffer : Buffer’s pitch deck stood out by taking an educational approach to explain content marketing and social media management concepts while positioning their product as a solution. They used simple, engaging visuals and step-by-step explanations to help investors understand the value of their platform in a crowded market.

By showing these examples, we can see that there is no single formula for a successful pitch deck. Each startup tailored their approach to align with their unique value proposition and target audience. Entrepreneurs can draw inspiration from these examples and adapt strategies that resonate with their own business ideas.

Learning from Successful Startup Pitches

Analyzing legendary startup pitch deck examples offers valuable lessons on what works and what doesn’t. Here are key takeaways from studying these successful pitches:

• Clear problem statement : Each example showcased a clear identification of the problem they aimed to solve. By articulating the pain points experienced by potential customers, startups effectively conveyed the need for their product or service.
• Compelling storytelling : Successful pitch decks often include compelling narratives that engage investors emotionally. These stories help paint a picture of how the startup’s solution can transform lives or industries, making it easier for investors to connect with the vision.
• Market validation : Demonstrating market demand through data, testimonials, or case studies builds credibility and instills confidence in investors. Startups should provide evidence of traction, user engagement, or early adopter success stories to prove viability.
• Differentiation : To stand out in competitive markets, startups must clearly articulate their unique selling points and differentiate themselves from existing solutions or competitors. Highlighting what sets them apart helps create a compelling case for investment.
• Realistic financial projections : Pitch decks should include well-researched financial projections that showcase potential return on investment without appearing overly optimistic or unrealistic.

Remember, while studying these examples of original pitch decks is informative, it’s important not to simply copy the original pitch deck verbatim but rather adapt the strategies and techniques according to your own startup’s needs and goals.

If you’re looking to create an impactful startup pitch deck, you don’t have to start from scratch. There are plenty of ready-to-use templates available that can help you craft a compelling pitch deck that grabs attention and effectively communicates your business goals. Let’s explore some of the benefits of using pitch deck templates and how they can enhance your presentation.

Explore a Variety of Visually Appealing Designs

One of the advantages of using pitch deck templates is the wide range of visually appealing designs they offer. These templates are specifically designed to capture attention and make a lasting impression on your audience. With eye-catching graphics, modern layouts, and vibrant colors, these templates ensure that your pitch deck stands out from the crowd.

When choosing a template for your original pitch deck, consider the nature of your business and target audience. Look for designs that align with your brand image and convey professionalism while reflecting your unique style. Whether you prefer sleek and minimalist designs or bold and dynamic visuals, there’s a perfect template out there for you.

Customize Templates to Suit Your Business Needs

Pitch deck templates provide a structured format that serves as a solid foundation for your presentation. You can easily customize these templates to suit your specific business needs and goals. By tailoring the content, layout, and overall structure to match your startup’s unique value proposition, you can create a pitch deck that resonates with potential investors or partners.

Start by personalizing each slide with relevant information about your company’s background, product or service offering, market analysis, competitive advantage, financial projections, growth strategies, and original pitch deck. Remember to keep it concise yet informative – each slide should pack a punch while conveying key information effectively.

Benefit from Sample Pitch Deck Templates

If you’re new to creating pitch decks or need inspiration to kickstart your creative process, sample pitch deck templates are an excellent resource. These pre-designed templates provide real-life examples of successful startup pitch decks, giving you insights into what works and how to structure your own presentation.

By studying sample pitch deck templates, you can understand the flow of a compelling pitch deck and learn from industry best practices. Pay attention to the order of slides, the use of visuals, the balance between text and graphics, and how key messages are conveyed concisely. This knowledge will help you create a well-crafted pitch deck that effectively communicates your startup’s potential.

Make an Impact with Engaging Presentation Slides

Remember that your pitch deck is not just a collection of slides; it’s an opportunity to tell a captivating story about your startup. Each slide should contribute to the overall narrative and engage your audience throughout the presentation.

Start with a powerful title slide that grabs attention and sets the tone for your pitch. Follow it up with multiple slides that highlight different aspects of your business while maintaining a cohesive storyline. Use clear headings, bullet points, and concise statements to convey information effectively. Incorporate visually appealing graphics, charts, or infographics to support your key messages.

Consider using presentation template design tips such as contrasting colors for emphasis, consistent typography for readability, and strategic use of white space for visual clarity. The goal is to create a visually engaging slide deck that keeps investors focused on your ideas rather than getting lost in cluttered or confusing visuals.

Mastering the art of Startup Pitch Decks can indeed be a game-changer for your entrepreneurial venture. We’ve journeyed through the fundamental elements, explored legendary pitch decks like Airbnb’s, and highlighted the invaluable insights gained from them. Now, it’s your turn to captivate investors with a pitch deck that tells your startup’s unique story.

Seize the opportunity to make your startup’s value proposition irresistible. Build on the principles and examples we’ve dissected and craft your own pitch deck that’s clear, compelling, and investor-ready. Remember, your Startup Pitch Deck is more than just slides—it’s your chance to shine and secure the funding you need to make your startup dream a reality.

How long should my startup pitch deck be?

The optimal length for a startup pitch deck is usually around 10-15 slides. Keep it concise yet informative to maintain the audience’s attention.

Should I include my financial projections in the pitch deck?

It is important to provide investors with an overview of your financial projections in your original pitch deck. However, keep the details limited and focus on the key highlights.

Can I use visuals and graphics in my pitch deck?

Visuals can enhance the impact of your presentation and make it more engaging. Use charts, graphs, images, and diagrams to convey information effectively.

How should I tailor my pitch deck for different investor audiences?

Customize your pitch deck based on the interests and preferences of each investor audience. Highlight aspects that align with their investment criteria or industry focus.

Is it necessary to rehearse my pitch before presenting?

Practice is essential for delivering a confident and polished pitch. Rehearse multiple times to ensure smooth delivery and familiarity with your content.

Should I include testimonials or social proofs in my pitch deck?

Testimonials or social proofs can add credibility to your presentation. If you have positive feedback from customers or influential figures in your industry, consider including them.

Can I update my pitch deck as my startup progresses?

You should regularly update your pitch deck as your startup evolves. Keep it aligned with any new developments, achievements, or changes in strategy.

How can I make my pitch stand out from others?

To make your pitch stand out, focus on telling a compelling story that showcases the unique value proposition of your startup. Be authentic, passionate, and memorable.

What if investors ask challenging questions during the presentation?

Be prepared for challenging questions by thoroughly researching potential concerns about your business model or market. Answer confidently and transparently while highlighting mitigating factors.

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• 35+ Best Startup Pitch Deck Examples + Free PDF downloads

Pitch Deck Examples from 35+ Killer Startups

There’s no single recipe for creating a successful investor pitch deck. Many authors, venture capitalists, startup founders, and evangelists have created different versions of the required content structure for successfully pitching investors. The reality is that different industries, company stages, and round sizes require slightly different approaches to business storytelling.

We’ve compiled a list of the 35 best pitch deck examples from successful startups, accelerator programs, and industry experts (updated to 2024), in the hope that it helps you craft your next investor presentation.

Quick access to our best templates:

• Airbnb Pitch Deck ‍
• The Startup Pitch Deck Template ‍
• Investor Deck Template by 500 Startups ‍
• Investment Proposal ‍
• Uber Pitch Deck ‍
• Business Plan Template ‍ ‍
• Sequoia Capital Pitch Deck ‍
• Doordash Pitch Deck ‍
• Facebook Pitch Deck
• ‍ Ycombinator Pitch Deck Template ‍
• Guy Kawasaki Pitch Deck Template ‍
• Youtube Pitch Deck ‍
• Slidebean Pitch Deck
• ‍ Peloton Pitch Deck
• Go To Market Strategy Template
• Elevator Pitch Deck Template
• Tinder Pitch Deck Template ‍
• WeWork Pitch Deck Template
• Snapchat Pitch Deck Template
• Linkedin Pitch Deck Template
• Lunchbox Pitch Deck Template
• Buffer Pitch Deck
• Cannabis Pitch Deck Template
• Aircall Pitch Deck
• Intercom Pitch Deck Template
• Cryptocurrency Pitch Deck Template
• Copy AI Pitch Deck Template
• Splitwise Pitch Deck Template
• 3 Minute Pitch Deck for Demo Day Template
• Sparkcharge Pitch Deck
• Dwolla Pitch Deck Template
• Evervault Pitch Deck Template
• Vettery Pitch Deck Template
• Dutchie Pitch Deck Template
• Sololearn Pitch Deck Template

100+ pitch deck templates here

These are our best 35+ startup pitch decks:, 1. airbnb pitch deck template.

The Airbnb Pitch Deck is one of the most searched references on the internet, probably because it’s a company so familiar to us all. This is a classic 10-slide Investor Deck template that many startups find useful to fit their startup into. We’ve reimagined the original deck and created our fill-in-the-blank template.

• Industry: Travel, Hospitality, Technology
• Business Model: Online marketplace for lodging and travel experiences
• Amount Raised: $500K Angel Round
• Location: San Francisco, California, USA
• Website: airbnb.com

USE AIRBNB TEMPLATE

2. the startup pitch deck template.

What you should include in your pitch deck is a question that entrepreneurs have been asking themselves for years. The template we created, distilled from benchmarking dozens of venture-backed startups, takes this into account so all users will have more clarity on where their strengths are!

USE STARTUP PITCH DECK TEMPLATE

3. investor deck template by 500 startups.

500 Startups is a leading global venture capital seed fund and startup accelerator headquartered in Silicon Valley with over $350M AUM.

This investor deck template is ideal for initial VCs and Angel Investors. If they ask to see your pitch deck , this is what you want to send.

The outline of the investor deck mainly focuses on your startup's growth metrics and traction.

• Industry: Capital market company
• Website: 500.co

USE INVESTOR DECK TEMPLATE

4. investment proposal template by nextview ventures.

An investment proposal is the driving tool during a meeting with potential investors. This investor deck contains all the information they require. It was created based on the NextView Ventures template.

• Industry: Venture Capital company
• Location: New York, New York, USA
• Website: nextview.vc

USE INVESTMENT TEMPLATE

5. uber pitch deck template.

For the ninth anniversary of the founding of Uber, it's co-founder Garret Camp shared the first slides they created in late 2008. At the beginning, Uber was originally called UberCab, and it has evolved from a simple idea into a major platform that has improved the car service industry.

• Industry: Transportation, Technology
• Business Model: Ride-sharing and food delivery platform
• Amount Raised: $1.3 million
• Website: uber.com

Here you have Uber's 25 slide deck! There's a lot to be learned from their first ever pitch:

USE UBER TEMPLATE

6. business plan template.

The Business Plan is a crucial step in starting your own business because it represents the goals you want to achieve and outlines how they will be accomplished.

USE BUSINESS PLAN TEMPLATE

7. sequoia capital pitch deck.

Since Sequoia Capital has quite a reputation for investments, taking a page out of their book makes sense. The slides included in the Sequoia Capital Pitch Deck Template each have a specific purpose that leads them down the path of discovery into your pitch

• Website: sequoiacap.com

Related read : What is a pitch deck presentation

USE SEQUOIA TEMPLATE

8. doordash pitch deck template.

DoorDash is one of the most well-known food delivery companies in the United States right now. The Doordash investor deck is an excellent example of a pitch using traction to back up your business.  

• Industry: Food Delivery, Technology
• Business Model: On-demand food delivery platform
• Amount Raised: $2.4 million
• Website: doordash.com

USE DOORDASH TEMPLATE

9. facebook pitch deck template.

Facebook’s original pitch deck was a media kit containing the company’s value proposition, key metrics, and Online Marketing Services .

At that time, the company wasn’t making any money from The Facebook, so they bet on solid numbers such as user engagement, customer base, and growth metrics.

• Industry: Social Media, Technology
• Business Model: Social networking and advertising platform
• Location: Menlo Park, California, USA
• Website: facebook.com ‍

USE FACEBOOK TEMPLATE

10. ycombinator pitch deck template.

YCombinator came out with a pitch deck template that's not aesthetically pleasing. We get it. They wanted to give you the “blank canvas” so your company branding could shine, but maybe they went too far. In any case, we've taken matters into our own hands and made some style changes for better aesthetics and more functionality. We hope this helps.

• Industry: Startup accelerator company
• Location: Mountain View, California, USA
• Website: ycombinator.com

USE YCOMBINATOR TEMPLATE

11. guy kawasaki pitch deck template.

Guy Kawasaki is a well-known Silicon Valley startup guru. He is the author of several books and was one of the original Apple employees. His 10 pitch deck slides have inspired many, and his 20-minute presentation format will help you get your point across efficiently.

USE GUY KAWASAKI TEMPLATE

12. youtube pitch deck template.

Youtube’s pitch deck was used in 2005 when it had less than 10,000 users. It was actually quite straightforward. They used an elementary version of a 10 slide pitch deck to go up in front of Sequoia Capital for fundraising. Still, the company was able to raise $3.5M in that Series A round November of that year. This cost around 30% of the stakes in the company.

• Industry: Video Streaming, Music, Internet
• Business Model: Ad revenue and user subscriptions.
• Amount Raised: $3.5 million Series A
• Location: San Bruno, California, USA
• Website: youtube.com

USE YOUTUBE TEMPLATE

‍ 13. slidebean pitch deck.

Our slide deck at the 500 Startups demo day was the culmination of 2 startup accelerator processes, hours of rehearsal, and dozens of adjustments thanks to feedback from our mentors. Pitching at a Demo Day event differs from pitching to an investor in a one-on-one meeting.

• Industry: Software, Design, Productivity
• Business Model: Presentation software with design support
• Location: New York City, New York, USA
• Website: slidebean.com

‍ USE SLIDEBEAN TEMPLATE

14. peloton pitch deck template.

Peloton broke the fitness industry with its stationary bike system, which connects users and trainers via the internet. Do you have a business idea for this industry in mind? We recreated the pitch deck Peloton used to raise their Series F.

• Industry: Fitness, Technology
• Business Model: Subscription-based connected fitness platform
• Amount raised: $500 million Series F
• Website: onepeloton.com  

USE PELOTON TEMPLATE

15. go to market strategy template.

The go-to-market strategy is a presentation that details how an organization will place its products in the market to reach maximum penetration and profitability. What is your go-to-market strategy? This template will help you summarize it engagingly!

USE GO TO MARKET TEMPLATE

16. elevator pitch deck template.

This is an elevator pitch deck template designed for initial approaches to investors. Share this template when they ask for your elevator pitch deck. With this template, you can effectively communicate your value proposition, market opportunity, key achievements, and financial projections, aiming to get the investors' curiosity and interest for further discussions.

Use this template

17. tinder pitch deck template.

10 billion matches later, Tinder has changed how people meet around the world. It’s so much more than a dating app. Tinder is a powerful tool for meeting people. Here’s the deck Tinder used in the IAC Hatch Labs Incubator in 2012.

• Industry: Social Media, Dating App
• Business Model: Subscription service, ad revenue
• Amount Raised: Approximately $50 million in total funding
• Location: West Hollywood, California, USA

18. WeWork Pitch Deck Template

WeWork fuels entrepreneurial spirit and corporate success with powerful real estate solutions. Founded in 2010, it has since blossomed into a buzzing global community transforming the way companies do business by providing physical spaces that nurture productivity, well-being, efficiency and growth - all backed up by an impressive $1 billion funding valuation of $10 billion!

• Industry: Real Estate, Coworking, Proptech
• Business Model: Office space rental
• Amount Raised: $42.8 million Series E
• Website: wework.com

GET THIS TEMPLATE

19. snapchat pitch deck template.

The Snapchat Pitch Deck Template helps you create a persuasive presentation inspired by Snapchat's successful pitch to investors. It offers visually engaging slides and a structured format for showcasing your business idea, growth plans, and revenue strategy.

• Industry: Social Media, Messaging, Technology
• Business Model: Photo-based social media
• Amount Raised: Approximately $4.9 billion in total funding
• Location: Venice, California, USA

20. Linkedin Pitch Deck

LinkedIn has skyrocketed to success, becoming the world's largest professional social networking site with a vast population of users growing daily. Reid Hoffman later publicly released his Series B pitch deck, which included advice on how it should be constructed so that other aspiring entrepreneurs would also have insight.

• Industry: Social Media, Networking, Technology
• Business Model: Professional networking site
• Amount Raised: $10 million Series B
• Location: Sunnyvale, California, USA
• Website: linkedin.com

Get this template

21. lunchbox pitch deck template.

With a mission to empower restaurants to compete in an increasingly tech-driven market, Try our Pitch Deck Template inspired by the one they used to raise $2 million in its seed round.

• Industry: Restaurants, Management Software
• Business Model: B2B Restaurant platform
• Amount Raised: $2 million Seed Round
• Website: lunchbox.io

22. Buffer Pitch Deck Template

This is the presentation deck Buffer used to raise $500,000 for their startup, as redesigned by Slidebean. The highlight of this deck is the traction slide, which the founders describe as the critical one for their success.

• Business Model: Social media management platform
• Amount Raised: $500K
• Website: buffer.com

USE BUFFER TEMPLATE

23. cannabis investor pitch deck template.

Leverage our Cannabis Investor Pitch, influenced by the CannaBusinessPlans deck, to effectively showcase the distinctive attributes and growth potential of your cannabis business. Utilize this tailored presentation as a powerful tool to attract essential funding from potential investors

24. Aircall Pitch Deck

A well-designed pitch deck can help an entrepreneur communicate their story in a clear and concise way and can be a key tool in securing funding. However, designing a pitch deck can be a challenge, as it requires distilling complex information into bite-sized chunks and conveying it in an engaging way. That's why we decided to redesign Aircall's pitch deck as an example. We wanted to show how a pitch deck can be both informative and visually appealing.

• Industry: Telecommunications, Technology
• Business Model: Cloud-based phone system and call center software
• Amount Raised: $65 million
• Location: Paris, France, and New York City, USA
• Website: aircall.io

Here's the result from our design challenge:

Use Aircall Template

25. intercom pitch deck template.

The Intercom Pitch Deck Template is your key to crafting a compelling pitch presentation, modeled after Intercom's own successful pitch.

It's your tool to create a persuasive presentation that mirrors Intercom's winning pitch style. This template empowers you to clearly communicate your business vision, product strategy, and growth prospects to potential investors.

• Industry: CRM, Marketing, Automation
• Business Model: B2B SaaS
• Amount Raised: $600K
• Website: intercom.com

26. Cryptocurrency Pitch Deck Template

A cryptocurrency pitch deck is a dynamic presentation outlining the unique attributes of a digital currency project. It showcases use cases, team expertise, and financial projections to attract funding and build investor confidence.

27. Copy AI Pitch Deck Template

Copy.ai offers the convenience of composing emails, website content, and heartfelt love letters. Here's the pitch deck that convinced investors like Wing, Sequoia, and Tiger Global to contribute $11 million in funding.

• Industry: SAI, Copywriting, Automation
• Business Model: SaaS
• Amount Raised: $11 Series A
• Location: Memphis, Tennesee, USA
• Website: copy.ai

28. Splitwise Pitch Deck Template

Splitwise makes it super easy to divvy up bills and expenses among friends or groups with their simple app. Check out our Pitch Deck Template, inspired by Splitwise's $20 million Series A round, to show investors what you're all about and kickstart your journey to success.

• Industry: FinTech, Billing, Personal Finance
• Business Model: Ad revenue, subscription service
• Amount Raised: $20 million Series A
• Location: Providence, Rhode Island, USA
• Website: splitwise.com

29. 3 Minute Pitch Deck for Demo Day Template

Demo days pack together dozens of pitch decks from wildly different companies. Communicating your value prop effectively and concisely is key. This template provides the structure to accomplish pitching your startup in under 3 minutes.

Use 3 Minute Pitch Deck

30. sparkcharge pitch deck.

Sparcharge is a startup that raised $7 million in seed funding, and Slidebean was responsible for writing and designing their pitch deck. The deck was very successful in conveying the company's value proposition and vision, and it helped them to secure funding from top venture capitalists. The design of the deck was clean and professional, and it made use of strong visuals to help tell the company's story. The slides were also easy to navigate, which made it easy for investors to understand the information presented. Overall, the pitch deck was an important part of Sparcharge's success in raising funding , and it served as a great example of the power of a well-designed presentation.

• Industry: Automotive, Energy, Technology
• Business Model: Electric vehicle charging infrastructure
• Amount Raised: $7 million Series A
• Location: Boston, Massachusetts, USA
• Website: sparkcharge.io

Check these Slides

31. dwolla pitch deck template.

Dwolla is advertised as "the best way to move money." 28-year-old Ben Milne has found a way to transfer money from the consumer or merchant to make a payment. This is Dwolla's Pitch Deck.

• Industry: Fintech
• Business Model: SaaS, transaction fees, partnerships
• Amount Raised: $16.5 million, Series C
• Location: Des Moines, Iowa, United States
• Website: dwolla.com

32. Evervault Pitch Deck Template

According to their website, Evervault's mission "is to make data privacy simple and accessible for all" by allowing developers to integrate data privacy in their apps. How did they gain their attention (and money)? Here's the pitch deck that made that happen, as redesigned by Slidebean.

• Industry: Encryption Software
• Business Model: usage-based
• Amount Raised: $3.2 million, Seed Round
• Location: Dublin, Ireland
• Website: evervault.com

Use Evervault template

33. vettery pitch deck template.

Here’s the Vettery pitch deck used to raise $9 million Series A on August 16, 2016, by co-founders Brett Adcock and Adam Goldstein.

• Industry: Hiring marketplace
• Business Model: SaaS, transaction fees
• Amount Raised: $9 million, Series A
• Location: New York, United States
• Website: hired.com

Use Vettery template

34. dutchie pitch deck template.

Dutchie is one of the fastest-growing cannabis companies in the world. They provide e-commerce and point-of-sale solutions for dispensaries across North America.

• Industry: Cannabis
• Business Model: 
• Amount Raised: $35 million Series B 
• Location: Oregon, United States
• Website: business.dutchie.com

Use Dutchie template

35. sololearn pitch deck template.

Sololearn, the Armenia-based instructional coding app, revolutionizes how people learn to code, with interactive lessons and peer-to-peer guidance.

• Industry: Ed-tech startup
• Business Model: Freemium, SaaS, Partnerships
• Amount Raised: $24 million Series B
• Location: San Francisco, California, United States ‍
• Website: sololearn.com

Use Sololearn template

What is a pitch deck.

A pitch deck is usually a simple 10-20 slide presentation designed to help founders raise venture capital.

It should give a brief and compelling presentation of a new business idea that entrepreneurs give to potential investors, customers, or partners. It's a chance for them to showcase their vision, explain their unique value proposition, and demonstrate their growth potential.

To create an effective pitch deck, it's crucial to cover a few key points, such as the problem the startup is addressing, the market opportunity it has identified, the team's expertise, and the execution plan. Moreover, highlighting the competitive advantage and potential return on investment can attract investors' attention and interest.

A successful pitch can lead to funding, partnerships, and growth opportunities. However, crafting one requires in-depth knowledge of the market, audience, and business model, as well as excellent communication and storytelling skills.

What should be in an investor deck presentation?

When creating a pitch deck presentation, it's important to remember that you only have a limited amount of time to capture your audience's attention and persuade them to invest in your company. Your deck should be concise and easy to understand, while still providing enough information to show that your business is worth investing in.

Some key things to include in your pitch deck are an overview of your business, information about your target market and competitors, your product or service, how you plan to make money, and a summary of your team. You should also have a section highlighting the risks and challenges associated with your business, as well as what sets you apart from the competition.

Most authors agree on the following investor pitch deck outline requirements :

• Market Size
• Business Model
• Underlying Magic
• Competition
• Better/Different
• Marketing Plan
• Traction / Milestones

If you're looking for more specific advice on creating a pitch the Slidebean team can guide you through the whole process.

Remember, investors have limited time, so be sure to prioritize key elements like the problem you're solving, your target market, the competitive landscape, your unique value proposition, and your financial projections.

More FAQs about pitch decks:

How to create a great pitch deck.

Your pitch deck is one of the most important tools in your arsenal. If you're pitching your startup idea or product, it's an opportunity to make a lasting impression on potential investors. And while there are many different types of decks out there, the best ones focus on three key points:

1. What problem do you solve?

2. How do you solve that problem?

3. Why should someone invest in you?

The presentation itself shouldn't take longer than 15 minutes, and it should be easy to follow along.

How to design pitch decks for investors?

A pitch deck is an important tool when pitching investors. It helps you present your business idea clearly and concisely, so they understand exactly why their investment will be profitable.

The first step is to create a list of all the things that need to be included in your pitch deck. For example, you may want to include:

- A clear description of your product/service

- An overview of your company's mission statement

- Your target market

- The benefits your product offers

- How much money you expect to raise

- Why your startup is unique

- What are your plans for growth

Once you have created this list, you can begin designing your pitch deck. You'll need to choose a template that best suits your needs. We offer over 100+ different pitch deck templates that can be used as inspiration.

How to write a successful pitch deck?

Mastering the art of creating an irresistible pitch deck can seem like a daunting task, but it shouldn’t. We're here to guide you through the process. First and foremost, you need a compelling narrative that showcases your business idea, market opportunity, and growth potential. Keep your pitch deck concise and visually appealing, with clear, simple language that gets straight to the point.

Now, if you're feeling a bit overwhelmed or simply want to supercharge your pitch deck, Slidebean's Agency Team is here to save the day. Our seasoned experts have a proven track record of helping companies raise more than $300 million in funds, and they're eager to help you reach the same heights. From crafting a compelling narrative to designing stunning visuals that captivate investors, our Agency Team will work with you every step of the way to create a pitch deck that not only looks great but also delivers results. With Slidebean by your side, you can focus on what you do best - building your business - while we take care of the rest.

Pitch Deck Presentation Service

Slidebean provides a premium service for startups, entrepreneurs, investors, and creatives who want to make better presentations. Our team of experts designs amazing slide decks every week. We want your audience to understand what you do and why you do it. If you want to start a new project, you can do it here: Slidebean Presentation Design Service

Besides the pitch deck examples we shared here, we have created, curated and redesigned several investor deck and set them as templates on our platform. Our presentation templates provide a fill-in-the-blank outline that can kick start your presentation workflow. Create a pitch deck that gets you funded. Browse templates from the most successful startups on the planet. Check them all here.

Get 100+ Templates

What is the goal of a company pitch deck.

The main goal of a company pitch decks is to:

- Attract investment from potential investors. - Clearly explain what the company does and why it's valuable. - Build trust in the team and business strategy. - Show the market opportunity and growth potential. - Highlight achievements and progress. - Present financial projections. - Request a specific amount of funding. - Spark interest for further discussions.

How much does it cost to make a pitch deck?

There is no one-size-fits-all answer to this question, as the cost of making a pitch deck will vary depending on the level of detail and complexity involved. However, on average, you can expect to pay around $1,200-$6,000 for a high-quality investor deck. You can check Slidebean's prices here.

What is a Demo day?

A demo day refers to an event where entrepreneurs and startups showcase their products or services to potential investors, industry experts, and the general public. It is typically organized by incubators, accelerators, or venture capital firms to provide a platform for startups to present their business ideas, prototypes, or early-stage products.

During a demo day, each participating startup is given a specific amount of time, usually ranging from a few minutes to around 10 minutes, to deliver a presentation or pitch. The objective is to captivate the audience, generate interest in their venture, and attract potential investors or partners.

The text you provided highlights some key considerations when preparing for a demo day presentation versus a pitch deck presentation. For a demo day, the emphasis is on delivering a visually appealing presentation with minimal text. Since the audience may be seated at a distance, it is important to focus on visual elements that can be easily seen and understood. The presenter plays a crucial role in conveying the information and engaging the audience.

In contrast, a pitch presentation that is intended to be emailed should be self-explanatory, as it may be viewed on a laptop monitor where smaller fonts can be read comfortably. It is beneficial to track the recipient's activity on the presentation, such as whether they have read all the slides, as this information can inform the frequency of follow-up emails and help gauge their level of interest.

These considerations and tools for tracking viewer engagement are particularly valuable when seeking investment opportunities. Startups can utilize pitch deck platforms that offer features to monitor investor activity, which can play a critical role in securing funding.

Create beautiful and simple pitch decks with Slidebean

Unlock your full pitching potential with Slidebean! Say goodbye to design headaches and hello to a seamless experience focused on your pitch content. With customizable templates, stunning visuals, and automated formatting, Slidebean ensures your pitch deck stands out from the competition. Don't waste another minute wrestling with design software. Try Slidebean now and take your pitches to the next level!

START YOUR PITCH DECK

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• Business Planning

30 of the Best Pitch Decks That We’ve Ever Seen

Every founder hopes to launch the next unicorn startup . However, billion-dollar businesses usually require millions of dollars in funding to scale. Creating the best pitch deck possible could be the difference between fundraising success and failure.

A pitch deck is a critical tool in a startup’s fundraising journey. However, not every pitch deck is equally effective. The best pitch decks strike multi-million deals, while the worst fail to capture investors’ interest.

I’d bet that you’ve already searched on Google and realized that hundreds of presentation and pitch deck templates are available. However, when approaching investors, the goal is to stand out. Unfortunately, most pitch decks fail in the fundraising process. Instead of standing out, they blend into the crowd like a drop of water in the ocean.

By studying examples of successful startups that raised millions, you can learn what investors look for in the best pitch decks. In this article, we’ll introduce you to 30 of the best pitch decks we’ve seen over the last few years. Furthermore, we’ll explain why we believe they were successful and what you can learn from them.

Dropbox is a cloud storage service that lets you save files online and sync them to your devices. The platform makes it simple for users to share files and folders with others without attaching large attachments to an email.

The team introduced the product at Y Combinator’s Demo Day in 2007. Since then, Dropbox has acquired hundreds of millions of customers. The company has also become an example of how to build a startup from the ground up.

The Dropbox team utilized its pitch deck to showcase its innovative product, explain its traction, and validate its business model. Investors quickly displayed interest, and Dropbox struck its first investor deal shortly after its Demo Day appearance. 

The Pros of Dropbox’s Pitch Deck

Dropbox’s presentation may seem outdated compared to many modern pitch decks. It could use more graphic design, but the information is clear and presented in an easily digestible manner.

The use of the slide, “In a perfect world…” is unique and effective. With this slide, Dropbox connected readers to the problem and encouraged them to imagine life without struggling with digital storage issues. At the time, consumers weren’t aware that one could have “your files available wherever you are, on any device.” In 2023, this value proposition probably doesn’t seem so unique.

Still, in 2007, forgetting your USB dongle at home was a thing of nightmares. It was impossible to access your files without having your physical drive handy. Ultimately, Dropbox changed how the world stores and shares files, and its pitch deck validates this point.

The Drobox pitch deck encourages engagement from the viewer by presenting questions like “Why Now?” and “Why Better?” The team identified which questions the audience was likely to ask. Then, the founders used the deck to take the viewer on a journey by answering their questions at the ideal moment.

Some may find these slides outdated, but we love the no-fluff approach that Dropbox took with its deck. The text is large enough to read, and each slide gets straight to the point. Every word has a purpose, and every sentence is intentional.

Dropbox’s Lifetime Funding

The Dropbox team leveraged its pitch deck to raise a $1.2 million seed round in 2007. The company raised over $1.7 billion in funding over 11 rounds.

WeWork is an American commercial real estate company that provides flexible shared workspaces for technology startups and other businesses. The company designs and builds physical and virtual shared spaces and offices for companies of all sizes.

Over the years, WeWork has suffered from a damaged reputation due to bad leadership and overfunding. However, its failures don’t take away from its ability to rank in our best pitch decks list. The team produced several pitch decks since its earliest stages. However, its Series D presentation is a great example of showcasing traction and explaining future plans.

Why It’s On Our Best Pitch Decks List

Unlike DropBox, WeWork’s pitch deck is design-heavy with a modern aesthetic. The slides follow a predictable theme with a bold title, a short text blurb, and a simple but informative graphic. The color scheme (black and yellow) is consistent across every slide, which makes it visually appealing to the audience.

But when creating our best pitch decks list, graphic design is only one component. It takes skill to present this amount of information without overloading the slide. Yet, WeWork figured out the perfect balance to provide information while peaking the audience’s curiosity.

Instead of “warming up” the audience, the team immediately gets to the meat of the presentation – traction. The Company Overview slide showcases their stats upfront, with impressive metrics that investors would find difficult to ignore. Few investors can look away when a company presents statistics like 109% CAGR and revenues of $121.4 million.

While visual aesthetic is less important than content, WeWork’s design stands out. Every slide draws viewers in with complex information simplified through charts and familiar logos. The team slide is streamlined, showing authentic images of its founding members. If a picture speaks 1,000 words, it speaks a million in a pitch deck.

A Validated Hypothesis

The pitch deck tells the story of how work is rapidly shifting away from the office. Even before the pandemic, the founders realized that remote working was the future. Across multiple slides, WeWork showcases how millennials approach work differently, choosing freelance work and WFH options over the traditional office.

By the way, they were right – today, more people work from their homes and shared office spaces than ever before.

Although its technology is a massive part of WeWork’s offering, the founders only gave the technology a single slide. The bulk of the pitch deck showcases the problem and details WeWork’s plans for taking advantage of an emerging market opportunity.

WeWork’s Total Funding

The founders raised $335 million in investor funding with its Series D pitch deck. In total, the company raised $4.45 billion over 11 rounds from 14 investors.

3. Copper Cow Coffee

It can be challenging to make coffee sound exciting when competing for capital against innovative tech startups. Copper Cow Coffee’s pitch deck shows how it will innovate a market that has minimally advanced over the last several decades.

Copper Cow Coffee offers sustainably-sourced, all-natural coffee, sold in a kit that includes coffee and creamers. The company had humble beginnings but has expanded rapidly. CCC’s products are now on the shelves of major retail stores, including Whole Foods, Walmart, H-E-B, and Sprouts.

Despite the rapid success, Copper Cow Coffee’s journey began with a simple but impactful 11-slide pitch deck.

Why It’s An Awesome Pitch Deck

Entrepreneurs often overlook simplicity during investor pitches, but Copper Cow Coffee proved that less is more. For comparison’s sake, there are more words in this paragraph than in the company’s entire pitch deck. The team streamlined all the information into simple but powerful statements like “Craft coffee for anyone, anywhere.”

Unlike other decks on this list, the founders didn’t use complex graphs and charts to present information. Instead, they showcased the opportunity in a way that even a kindergarten student could understand. For example, the team used a few words to describe market size, not bar charts and line graphs. With the statement, “32 billion – American Coffee Industry,” anyone could quickly visualize how large the market is.

Some would debate that Copper Cow’s pitch deck is too minimal . However, when pitching an idea, you want the audience to pay attention to the presenter, not the slides. Copper Cow used a minimal approach so audiences could grasp the concept of each slide without needing long text explanations.

Did Copper Cow Raise Funding?

Copper Cow Coffee participated in 500 Startups and raised over $1 million in seed funding. In total, the company has generated $11.5 million in investor funding.

4. Purple Go

(Click the image to view Purple Go’s pitch deck)

Purple Go is an iPad-based platform that allows eyewear retailers to streamline online operations. The all-in-one platform automates tasks throughout the sales process, freeing up staff members and maximizing operations efficiency. Although Purple Go serves a niche and uber-targeted audience, startups can learn a few lessons from their pitch deck.

Pitch Deck Highlights

Purple Go utilized a sleek design and approach, telling its story with simple statements and highly-focused slides. While most startup pitch deck templates suggest a Problem Slide , Purple Go decided to forego this recommendation.

Instead, the deck tells a story of how Purple Go’s clients feared the impact of tech-enabled competitors. But, by adopting Purple Go’s mobile-connected stores, they multiplied their revenue by up to 10x.

The pitch deck includes several Solution slides, but they don’t display every feature. Each slide displays a short statement with a visual that explains how the product solves the customer’s problem. Phrases like “Cut Time to Sale in Half” explains the value proposition without using bullet points or paragraphs. The slides focus on the specific functions that heighten the value proposition without wasting space on less impactful features.

The team proves its Traction with a few hard-hitting statistics, such as “Pilot Store – $150k Annual Revenue.” Purple Go gives the audience the “what” of the solution but gives room so the presenter can fill in the blanks.

Did Purple Go Raise Funding?

With this pitch deck, The Purple Go team raised $150,000 in seed funding from 500 Startups .

5. Blue Wire

Blue Wire is an audio-centric media company that hosts more than 120 podcasts with athletes, influencers, and professional sports franchises. The founders recognized that millennials preferred digitized media (like podcasts) over traditional sports radio. With only nine slides the company proved a growing need for its solution in the market.

Why Do We Love This Investor Pitch Deck?

This pitch deck successfully displays how sports fans’ habits have shifted from one extreme to another. Specifically, Blue Wire explains how television loses 150,000 subscribers per month while podcasts have grown by more than 90 million listeners.

The team also proved its future potential by showing the combined follower numbers of its influencers. It also displayed logos from dozens of creators seeking to partner with the company. The deck validates a demand for the solution by showcasing notable statistics. For example, the brand received 2.5 million listens over 11 months and doubled its user base monthly.

The Company Raised HOW MUCH!?

Using this pitch deck, the company raised $150,000 in pre-seed funding. To date, Blue Wire has raised $9.9 million in funding from angel investors and venture capitalists.

6. SnapChat

It seems like Snapchat has been around forever, but it launched just over a decade ago. In 2010, it was just a new social media platform hoping to find its first capital partner. The company had a great concept, a cult-like following, and clear competitive advantages. The company had many positives, but the team still needed a stand-out pitch deck to capture investor attention.

About Snapchat’s Startup Pitch Deck

Pitch decks have many use cases outside of impressing investors. For instance, Snapchat created a sales deck to reach brands with its advertising and marketing services.

The Snapchat pitch deck sacrifices a title slide to get right to the value proposition. It opens with a bold and confident statement, “Snapchat is the best way to reach 13 to 34-year-olds.” This statement immediately draws advertisers’ attention – especially those targeting young millennials. The risk of grabbing viewers’ attention with this approach is that after making the statement, the next slides must prove it.

Snapchat validates its opening statement on the following slide. The team added a message that explains its penetration level for its targeted audience. The slide reads, “More than 60% of 13 to 34-year-old smartphone users are Snapchatters.” Then, it follows up with another intense metric – “2+ billion video views every day on Snapchat.”

There are several lessons you can take away from Snapchat’s pitch deck. First, eliminate the fluff and focus on meaningful statements. Fill your deck with strong statements that captivate your audience and back those statements with accurate data and actual metrics.

The Sales Deck Impact

The sales deck set the foundation for Snapchat’s advertising services. The company now earns more than $2.62 billion in advertising revenue each year.

Snapchat’s sales deck did not influence its fundraising activities. But in case you wondered, the company has raised more than $4.9 billion in investor capital since its inception.

The home fitness equipment industry continues to reinvent itself with new equipment and products. From ab stimulators to workout video series, there’s always some new brand claiming to help you achieve your dream body.

However, in 2012, Peloton launched as an innovator in the fitness hardware and technology spaces. The company combined traditional fitness equipment with modern tech solutions. Its solution includes internet-connected stationary bikes that enable subscribers to participate in at-home classes through streaming media.

How Peloton Made Our Best Pitch Decks List

The Peloton team knew that its product wasn’t for every person interested in fitness. With a high price tag, Peloton’s customers meet a specific demographic, lifestyle, and income bracket.

The Customer slide outlines Peloton’s ideal customer. These consumers are high net worth, married, and already spending more than $150 per month on fitness. Peloton customers earn a high income and are willing to use their disposable income to achieve their fitness goals.

Peloton’s investor deck shows that the team has deep knowledge of competitors. The team used several slides to explain its competitive advantages over other brands. Statements such as “We are not a gimmicky fitness brand” make a huge impact. The simple sentence puts distance between the brand and those with laughable fitness products (yes, I mean you, Shake Weight).

The pitch deck refutes viewers’ objections immediately and removes the “bad product” stigma often associated with fitness products.

The Venture Capital Raise

Peloton raised $400,000 from investors in the seed round. In a later round, they used their Series A pitch deck to raise $3.5 million. Throughout its lifetime, the company raised $1.9 billion, participated in six acquisitions, and went public (2019).

8. Transferwise

Transferwise (now called Wise) launched in 2010 and emerged as a leader in global payments. Wise, a money transfer platform, allows individuals to send money overseas quickly. The founders realized that millions of people around the world faced high fees for remitting money. By solving this issue for millions of people worldwide, the company earned billions of dollars.

What Stands Out in Wise’s Pitch Deck?

We gave praise to some earlier examples for their minimal approach to text and design. However, we believe Wise has the perfect amount of text for each slide. The deck provides enough information to understand the concept without overloading each slide.

The How It Works slide clarifies how easily users can send money using the platform. In this slide, Wise simplified the remittance process into four steps.

Wise simplified its Competition slide by listing each competitor category and the companies within each group. This approach allows the founders to explain each competitor group during the pitch, instead of comparing each individual company.

How Much Did Wise Raise?

Wise has one of the best seed pitch decks among the unicorn startups of the last decade. With this deck, the company raised $1.3 million in seed funding from IA Ventures and Index Ventures. To date, the company has raised over $1.3 billion from investors.

9. Kickfolio

Kickfolio (now App.io) launched with an innovative marketing tool that allowed iOS applications to run in the browser using HTML5 technology. The technology helps brands promote their applications, find new users, and engage their audience with an interactive application demo.

What Can You Learn From This Pitch Deck?

This pitch deck is an excellent example of how a brand can use visuals to engage viewers with its story. Instead of explaining the solution with bullet points, the team uses product images to demonstrate its functionality. For instance, Kickfolio showcased its traction with a simple but large graph. The team strengthened the slide by explaining user engagement, with a statement that says, “2000+ signups in 6 weeks.”

The company also added real reviews to the pitch deck so investors could see its value proposition in action. By doing so, Kickfolio made it clear how the solution impacts the lives of actual users.

How Much Capital Did They Raise?

With a world-class pitch deck, the founders raised $1.2 million in seed funding from investor partners.

Alan is a unique and innovative digital health insurance platform. The company improves the health insurance process by focusing on the user experience and providing cost-affordable plans. The team successfully established the business as an insurance company by providing top-level customer service and a competitive product.

Here’s Why We Love This Deck

To be clear, Alan’s pitch deck is more than double the length we’d recommend to our clients. Despite the length, several qualities stand out.

First, the visual presentation is masterful. When it comes to presenting a heavily designed pitch deck, Alan is a great model to follow. Alan’s branding is strong and consistent throughout the deck. It utilizes the brand’s colors and maintains a theme that draws viewers into the presentation.

Alan’s deck begins with an elevator pitch, allowing the audience to understand its product offering immediately. The team also added a slide that explained their purpose for raising Series A funding. With the funding, they plan to expand in Europe and transition into a healthcare platform.

We’ve seen the minimal approach used in several other presentations. Alan definitely did not take this approach. The deck is longer than we recommend, but it gives enough information to stand alone without a presenter. Still, the length of the deck would bore the audience during a live investor pitch.

Alan’s Series A Round

The company raised €23 million during its Series A round. In total, Alan raised over $558.2 million from angel investors and venture capital firms.

Castle is an innovative and process-shifting real estate solution for rental property owners. Castle operates under a memorable slogan that reads, “Put Your Properties on Autopilot!”

Ultimately, Castle exists to help owners manage properties without the common landlord headaches. Since Castle serves a niche target market , likely, you’ve never heard of them. However, its pitch deck has several shining qualities that any founder can learn from.

What Can You Learn From Castle?

Castle’s presentation is a great example for founders wondering what a great pitch deck looks like .

The design is modern and exciting, utilizing a constant theme, graphics, product images, and icons. The icons highlight each point, bringing the viewers’ eyes directly to the most critical points of each slide.

Castle’s format is similar to most pitch deck templates. However, the pitch deck uses this familiar structure to its advantage. The startup immediately showcases the primary customer problem. They present a problem statement that reads, “Rental property owners want to make money without the work of being a landlord.”

Each subsequent slide enhances the overall story and gives the audience another layer of information. The flow leads to a concise elevator pitch – “Automate landlording through software and on-demand labor.”

What lessons can your startup take away from Castle’s pitch deck? The best pitch decks don’t just present data and statements. Instead, they present the right information at the right time to support the story and capture viewers’ attention.

Did Castle Raise Funding?

Since its inception, Castle has raised $3.3 million in seed funding from angel investors and venture capitalists.

Adpushup is a successful startup that streamlines the process of optimizing ad placements. The solution enables publishers to improve ad performance by testing different ad placements, sizes, and types. While the design of this sample pitch deck is minimal, the information the team presented was critical to its funding success.

What We Like About Adpushup’s Slide Deck

Many entrepreneurs believe revenue is the only attractive metric, but Adpushup proved that other metrics are equally important. For example, the Traction slide validates its rapid growth, using impressions as a metric. This metric enabled them to prove a high demand within the market, even though the business hadn’t earned any revenue.

In addition to describing prospective customers, the deck displays the solution’s impact through existing customer experiences. It includes a case study showing its product’s effectiveness in a real-world scenario. Social proof isn’t just gold for attracting potential customers; it also helps to sell your pitch to investors.

Did Adpushup Raise Seed Money?

Since its inception, Adpushup has raised approximately $632,000 from partnered investors.

13. LinkedIn

(Click the image to view LinkedIn’s pitch deck)

The LinkedIn Series B pitch deck is ancient compared to others on our list. Still, it’s excellent study material for startups looking to develop a compelling investor pitch.

LinkedIn launched during the social media craze, when many new social network platforms entered the market, and competition peaked. As a result, LinkedIn took a different approach and established a notable unique selling proposition by serving a professional audience.

LinkedIn’s deck uses too much text to compete with modern seed round pitch decks. However, it is a fantastic example of how a seed round pitch deck may differ from a later round deck.

The Takeaway for Social Media Startups

Seed-round startups should refrain from using as many slides as LinkedIn used in its pitch deck. For seed-round startups, brevity is critical to success. However, in later rounds, more robust decks are often necessary.

By its Series B round, LinkedIn had members, user engagement, referral metrics, case studies, and a revenue plan. The company had to translate all of these accomplishments into a digestible pitch deck.

Since LinkedIn already had investors’ attention, it didn’t face the same restraints as a new startup. New startups have to earn the audience’s attention. Investors won’t give them the same attention as a later-stage startup with a notable reputation.

In terms of content, LinkedIn’s pitch deck clearly defined its priority – establishing the network. Furthermore, it explained why this task is critical to achieving its growth objectives. Winning pitch decks identify how the team will utilize the investment to progress, scale, and expand the business and its success. The deck also showcased significant traction, showing how the company’s actual growth and user engagement far out-scaled projected metrics.

How Much Capital Did LinkedIn Raise?

LinkedIn raised $10 million from Greylock Partners during its Series B round. Over its lifetime, LinkedIn raised over $154.8 million in investor funding. The company grew its valuation to $352.8 million by the time it went public in 2011.

Canvas provides a business solution that allows corporations and organizations to digitize their paper assets. The solution aims to eliminate paperwork by transitioning business processes through mobile applications.

We selected Canvas as one of the best startup decks because of how it used imagery to draw the audience’s attention.

What Caught Our Eye About This Investor Deck?

Canvas starts its deck with simple visuals that explain how the world has moved from analog to digital. For instance, books changed to eBooks, and CDs transitioned to MP3s. Now, according to Canvas, document storage will shift because of its solution.

In the next slides, the company expresses the top five most significant issues faced by companies with paper-based processes. With this approach, Canvas shows the audience’s specific challenges. Furthermore, it proves that the time is right for a new solution to enter the market.

We also appreciate Canvas’s Competitive Landscape slide. Most startups use a table with checkmarks. In contrast, Canvas compares the approach of its solution against competitors. According to the deck, competitors focus on the what , while Canvas focuses on the why.

Canvas Raised How Much!?

Canvas’s pitch deck and investor pitch proved successful. As a result, the company raised $24.1 million in investor funding.

15. SickWeather

Sickweather is an app that analyzes data to predict and forecast population health. The app claims to accurately predict illness outbreaks 91% of the time and two weeks before the CDC on average. Sickweather’s sample pitch deck explains the importance of trust and credibility. These factors are especially critical when your clients are some of the most respected brands in the world.

Sidenote: Sickweather became even more relevant after the pandemic. In April 2020, the company launched a COVID-19 scoring feature, becoming a leading predictor of which cities would experience COVID outbreaks.

Sickweather’s Pitch Deck Takeaway

The first thing that caught our attention was the addition of a video on one of the slides. Shorter videos work well during a live pitch, while long videos can help enhance the deck during the introduction stage.

Early in the deck, Sickweather lists previous and existing clients. The mentioned brands are well-known and credible, immediately giving the startup a high level of authority. Furthermore, the team used visual graphs to showcase impressive monthly recurring revenue growth.

Lifetime Capital Raise

Sickweather has raised $2.6 million in investor funding since its inception.

16. Match Box (Tinder)

Match Box is the original name for Tinder, a dating app used by millions of people worldwide. Even with many competitors, Tinder overtook the market by implementing a gaming aspect to its platform. Instead of just adding friends, individuals could swipe left or right to express interest in another user. Match Box’s startup deck is an excellent example of balancing creativity and simplicity to generate investor interest.

What We Like About Match Box’s Pitch Deck

Match Box became Tinder, and Tinder went on to become the most successful dating app ever. However, success started with its pitch deck – and there are several reasons why the slides worked so well.

Match Box’s slides are rather minimal compared to most startup pitch decks. However, it introduces a real-world scenario to explain the problems daters face (fear of rejection). The pitch deck uses each slide to tell a story, and half of the deck simply includes screenshots of the application.

The deck heightens its effectiveness by introducing the customer, showcasing their problems, and proving that the solution can solve the problem.

Finally, the last slide shows a transparent revenue model. Many dating apps struggle to generate revenue. But in its deck, Match Box showed how it would leverage its customer base to create several income streams.

Match Box’s Lifetime Funding

In September 2016, Tinder received an investment of $1.4 million. Since then, the company has participated in three separate acquisitions.

If you’re an avid traveler, it is probable that you have heard of or used Airbnb. Founded in 2008, Airbnb is a web service that allows people visiting other cities to book rooms from locals.

Airbnb provides a classic marketplace platform that enables renters and travelers to transact. For travelers, it provides a streamlined process to book a room or a property, often offering more amenities than a hotel. Property owners act as hosts on the platform, using Airbnb to find renters and earn income from their vacant properties.

With a compelling pitch deck, Airbnb conveyed its advantages against the competition and expressed its unique market position.

The Upside of Airbnb’s Deck

First-time founders often focus all their attention on the presentation’s design and visuals. Unfortunately, while the slides look great, they often lack the essential qualities of a good pitch deck. Over-designing can cause distraction and pull your audiences’ focus to the wrong elements. As Steve Jobs once said, simplicity is the ultimate sophistication.

Airbnb’s pitch deck is the perfect representation of effective simplicity. The deck successfully explains the customer problem (such as the price of hotels) and uses statistics to prove market potential. It defines the challenge entirely before beginning its introduction to the company’s product, service, and feature offering.

Airbnb relies on technology to perform its service, but the deck only vaguely mentions the platform itself. One slide explains the technology, but the rest of the deck focuses on the market and the go-to-market strategy.

The founders represented the solution with only seven words – “ Search By City. Review Listings. Book It!” Our team fell in love with this approach.

Commonly, entrepreneurs spend the entire pitch explaining the product itself. Yet, they don’t spend enough time on the things important to investors, such as the strategy and ROI potential.

Airbnb – A Fundraising Success Story

Before this pitch deck, founders Brian Chesky and Joe Gebbia had no fundraising experience. However, even without expertise, they closed a $600,000 seed round led by Sequoia Capital. In total, Airbnb raised $4.4 billion over several financing rounds.

Need more information? Check out our full breakdown of Airbnb’s pitch deck .

Tea is one of the world’s most popular commodities. However, obstacles exist in the supply chain process, slowing down the transfer of goods from farms to individuals. Furthermore, the market relies on middlemen to distribute products, which drives up prices for the final consumer. As a result, tea farmers have to deal with low-profit margins, and consumers can’t access high-quality tea options.

TeaLet exists to streamline the supply chain. The company directly connects tea growers with wholesale buyers and retailers using blockchain technology and a web-based application. As a result, TeaLet has tripled the profits for tea farmers while reducing consumers’ prices for top-quality tea.

TeaLet’s pitch deck enabled the team to achieve its objective of attracting and striking a deal with its first investors.

About TeaLet’s Killer Deck

TeaLet’s pitch deck immediately presents the most important information. The presentation starts by displaying its most vital metric – We’ve sold 100,000 cups of tea in 20+ countries. By quickly showcasing traction, TeaLet’s pitch deck gives the team massive credibility. Furthermore, it grasps the audience’s attention early on in the pitch.

One of our favorite qualities of this pitch deck is the use of hard numbers. The slides use hard numbers to prove the market opportunity. By showcasing market activities (such as acquisitions by similar companies), TeaLet creates FOMO among potential investors.

While content is more important than design, TeaLet’s design theme stands out against many other startup pitch decks. It is rather design-heavy, but the visual adds drama to the message instead of distracting from it.

How Much Funding Did TeaLet Raise?

With a great product and a well-thought pitch deck, TeaLet secured a $240k seed round from angel investors.

19. Moz (SEOmoz)

Moz, formally known as SEOmoz, is a SaaS company that provides a suite of inbound marketing and SEO tools. Gillian Muessig and SEO influencer Rand Fishkin launched Moz in 2004 and transitioned into SEO SaaS software in 2008.

By the end of 2017, Moz served more than 36,000 businesses worldwide. During this period, users crawled more than 168 million URLs and researched over 4.3 million keywords.

Building a leading software solution like Moz is no easy feat. Nevertheless, Moz’s founders created an impactful pitch deck that impressed investors and provided the capital needed to thrive and scale.

Why is Moz On Our Best Pitch Decks List?

Rand Fishkin has become the Michael Jackson of SEO. He is well-known as a marketing legend now, but he had to build his legendary status over several years. Moz’s pitch deck explains where the business started and how Rand built the company from inception without outside funding.

Moz used its slides to explain how the founders leveraged free traffic through inbound marketing to build and expand the business. By showcasing its success with these methods, Moz validated its abilities since its software helps clients grow with the same techniques.

This pitch deck is longer than a standard startup pitch deck. However, when the team designed it, Moz had already completed an initial seed funding round and had significant traction. Therefore, in later series rounds, additional slides are often necessary to effectively showcase the growth of the business.

Did Moz Reach Its Funding Objectives?

A strong pitch deck and a validated product allowed Moz to raise $29.1 million over five funding rounds.

According to its founders, Front is the “first inbox meant for teams.” By using Front, organizations can organize emails, route them to team members, and maximize collaboration. The company launched in 2013 and quickly grew its dominance in the corporate email sector. Today, Front serves over 5,000 businesses and has more than 100 employees.

Explaining Front’s Pitch Deck

The overall aesthetic of startup pitch decks has evolved over the years. Front introduced several elements that you likely won’t find in older pitch deck examples (like Facebook or LinkedIn’s deck).

For example, Front uses a plot graph to showcase how each competitor fits into the landscape. This graphic element is easy on the eyes and makes a complex concept simple to understand. The use of graphics continues with well-placed charts and graphs throughout the deck. Front showcased its traction and growth clearly while maintaining a minimal and clean appearance.

Front’s Fundraising Outcome

Front’s pitch deck enabled the company to reach its funding goals. To date, Front has raised over $79 million in venture funding.

21. Mixpanel

Mixpanel is an analytics provider that tracks and monitors web and mobile apps. Leveraging its toolset, app owners can compare new campaigns with A/B tests, execute user surveys, and build funnels.

The Pros of Mixpanel’s Pitch Deck

This presentation made it on our best pitch decks list because of its simplicity. Compared to other pitch decks, it is relatively minimal and utilizes text more than visuals. However, in a time when most pitch decks are over-designed, Mixpanel’s lack of graphic design stands out.

The founders created a great storyline within the deck that keeps viewers engaged. It begins by clearly stating the market’s problems in a single sentence. Then, it explains the solution with minimal text.

With a dark non-distracting background and white font, the message is clear. Instead of cluttered slides with non-connected visuals and many ideas, Mixpanel’s slides contain singular, focused, and notable concepts.

Mixpanel’s Funding Rounds

The company achieved its financing goals and raised $77 million over five investment rounds.

22. Facebook

If you’re old enough to remember the launch of Facebook, you might recall that it first launched as “thefacebook.” Facebook is a social media platform that Mark Zuckerberg launched in 2004. Over the last 20 years, Facebook has grown to become one of the world’s top-earning companies. The platform has billions of users and an estimated $140 billion valuation.

Pitch Deck Lessons for Social Media Startups

Since Facebook launched in the early 2000s, its pitch deck is now ancient. The startup landscape has significantly changed since Facebook’s early days. Gone are the days when pitch deck slides included entire text paragraphs.

Still, Facebook’s pitch deck accomplished its objectives. It showcased the features, explained the launch strategy, and presented traction. In addition, Facebook added a media quote on several slides that further validated its impact and showcased its rapid traction.

Facebook’s Fundraising Success

Facebook raised over $1.3 billion before going public in 2012.

23. Buzzfeed

BuzzFeed is an industry-leading internet media, news, and entertainment company that has brought new trends to digital journalism. John Peretti founded the platform in New York in 2006, focusing on viral content like articles, lists, videos, and quizzes.

BuzzFeed exploded over its first few years and now hosts several brands, including Nifty, Goodful, As/Is, and Tasty. By 2018, BuzzFeed Video’s YouTube channel had generated more than 13.8 billion views and 17.2 million subscribers.

The Best Aspects of BuzzFeed’s Pitch Deck

BuzzFeed utilized screenshots of the platform throughout the deck, visually engaging viewers and investor audiences. The team used the designs to explain the solution and display important information, such as the revenue and business model.

In addition, the Competitive Analysis slide is exceptional. The slide shows how the company merges the benefits of the advertising and media sectors.

BuzzFeed’s Lifetime Capital Raise

The BuzzFeed company raised over $496 million and has participated in five acquisitions since its inception.

24. Ooomf (Crew)

Ooomf launched in 2012 as an app discovery platform. After raising $500,000 in a seed round, Ooomf pivoted as a marketplace for digital freelancers.

Ooomf rebranded as Crew, the first marketplace where handpicked creators can work on the projects they love. Some of the world’s largest companies like Apple, Google, Uber, and Dropbox have hired freelancers on Ooomf’s marketplace.

Learning From Ooomf’s Pitch Deck

Ooomf made our best pitch decks list because we appreciated its ability to tell a story with minimal text. Each slide is well-designed and suggests a single point of focus. The company used graphics to show the simplicity of creating a project on the platform. It also offers social proof by presenting direct quotes from the platform’s freelancers.

Ooomf’s Fundraising Activity

Ooomf (Crew) raised $9.9 million from 14 investors before participating in an acquisition by Dribbble.

25. Task.ly

Task.ly is a task management tool that helps professionals organize and manage their work lives. The app allows users to track project progress, collaborate with team members, and manage deadlines. The software aims to replace unorganized sticky notes, emails, and tracking docs with one simple-to-use platform.

Task.ly Pitch Deck Lessons

In our opinion, Task.ly’s pitch deck is too long and includes too many slides. With 28 slides, it is more than double the recommended length for startup pitch decks. Fortunately, the team used only a few words on each slide. Therefore, viewers can still flick through the entire deck quickly without spending an excessive amount of time.

Every slide contains a graphic, but the screenshots, images, and icons support the story and enhance the overall investor pitch. Furthermore, the designers condensed the text into short statements – most slides have less than six words. 

The company hasn’t released any funding information, so we are unsure whether it raised capital and how much it raised.

Pendo is a no-code platform that allows businesses to learn how customers behave while using a website or mobile application. By leveraging the solution, users can monitor page loads, clicks, focus points, and form submissions. Once the system collects enough data, it draws insights and makes suggestions to improve user engagement.

What Do We Love About Pendo’s Pitch Deck?

As we explained previously, Series B pitch decks are often significantly longer than early-stage ones. By this stage, the business has covered more ground and achieved more milestones. As a result, Series B businesses must represent more information on their slides.

Regarding design, Pendo’s presentation is one of the best pitch decks we’ve come across. Some of the most effective pitch decks lack visual appeal. Still, Pendo squeezed a tremendous amount of information into its slides without compromising the design. Furthermore, the company used visuals wisely by inserting graphs and charts to explain concepts quickly instead of relying on text.

Pendo’s Fundraising Success

The team created several decks to raise $108.3 million over seven funding rounds. Furthermore, the company participated in two acquisitions.

27. Coinbase

Coinbase is a secure platform that makes it easy to exchange digital currencies like Bitcoin and Ethereum. As the largest digital currency trading platform, the company earned over $1 billion in revenue in 2017. Since launching in 2012, it has scaled to offer digital asset transactions and storage in over 190 countries.

Lessons from Coinbase’s Pitch Deck

The founders faced a significant hurdle when creating a pitch deck. In 2012, most investors were clueless about Bitcoin and the challenges faced by the small community of crypto investors. Therefore, the pitch deck had to educate investors on digital currency and explain why the solution was necessary for the market.

Coinbase’s startup pitch deck explains why other solutions are ineffective and difficult to use. It follows that message with evidence to position the company as the ideal solution for the market’s challenges. Furthermore, the pitch deck validated the existence of demand by showcasing rapid growth in user registrations, user engagement, and annual revenue.

Coinbase’s Fundraising History

Coinbase raised $547.3 million over nine funding rounds and participated in 12 acquisitions.

28. Contently

The Contently solution strives to address the three critical elements of content marketing: strategy, platform, and storytellers. The platform makes content marketing manageable by combining an expert content strategy, a marketing services platform, and a global talent network.

The platform now serves over 200 enterprise clients, hosts over 140,000 creatives, and has paid over $40 million to its contractors.

Pros of Contently’s Pitch Deck

This Series B financing deck immediately presents impressive statistics explaining an existing market problem – brands fail to achieve their marketing objectives. The pitch deck uses platform screenshots to showcase its effectiveness and displays client logos to validate its recent traction.

Contently’s Fundraising Activities

With an excellent pitch deck, the founders raised $19.3 million in capital over seven funding rounds.

Yaydoo is a procurement automation platform that allows companies to streamline their purchasing processes. With Yaydoo, businesses can negotiate with several vendors simultaneously and with one click. Furthermore, the platform enables these companies to save on recurring purchases and reduce their team efforts.

Why Do We Love Yaydoo’s Pitch Deck?

Yaydoo effectively got its point across and validated the potential of its solution using only nine slides. The first slide is the most impressive, providing the fine details of the company’s sales over two years. It also displays logos of previous clients to give the brand more credibility. With significant social proof, it is easy to understand the company’s potential and ability to exceed customer expectations.

How Much Did Yaydoo Raise?

Yaydoo succeeded in raising seed funding. However, no public information is available expressing the amount of capital secured.

30. Backstartup

Backstartup is an all-in-one platform that allows startups and SMEs to manage their legal, accounting, and payroll processes easily. The founders launched Backstartup in Columbia in 2014, and the business now employs over 50 team members.

Lessons From Backstartup’s Pitch Deck

Backstartup’s investor pitch deck is another example of great design. The deck utilizes pops of color and well-designed visuals to engage the audience and pull them into the presentation. The deck begins by showcasing the projected market size. Then, it goes into the product and explains the company’s traction.

The Backstartup team only used 11 slides to impress potential investors. Yet, each slide captures the details of the business with a consistent and visually appealing design theme.

Backstartup’s Fundraising History

Backstartup held three funding rounds, raising a total of $905k throughout its lifetime.

Elements of a Fundable Pitch Deck

Combined with an impressive pitch, a startup pitch deck is essential for successful fundraising. Great ideas with sloppy presentations that leave key questions unanswered usually fail in the fundraising process. To impress investors, brands need a proven idea, a confident pitch, and a memorable startup pitch deck.

Thousands of startups send their pitch decks to investors every day. In other words, if you seek investor capital, you’ll need to stand out among the competition. Many startups add every detail they can fit in the deck. They describe the number of users, monthly growth, revenue, feature concepts, and more.

However, the best pitch decks provide an organized presentation with a story-like flow. They present the right information, in the optimal order, with supporting visuals that maximize impact.

Pitch decks can help you raise serious capital if done right. Some entrepreneurs utilize pitch deck writers to create the best presentations. But if you’re creating your own deck or using a startup pitch deck template, there are some tips that will help. Check out the infographic below so you can create a pitch deck worthy of investment.

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• Presentations
• Pitch Decks

How to Make Winning Pitch Decks in 2024 With PPT Templates (+Video)

• Bahasa Indonesia

Do you need to use a pitch deck for your presentation?  If you're starting a company or business and need support from others, pitching a business idea in PowerPoint is commonly expected in meetings. 

Pitch decks  have exploded in use alongside the startup boom in recent years. You'll most often find pitch decks from startups and small businesses seeking to gain support from investors.

In this tutorial, I'm going to teach you to use pitch deck templates to rapidly build a winning pitch deck. You'll learn more about the right deck format for a pitch presentation PPT and use a pre-built theme to speed up the process. We'll start by answering the question: what is a pitch deck?

Guide to Making Great Presentations ( Free eBook Download )

Before you read on, grab our free eBook:   The Complete Guide to Making Great Presentations . It'll help you master the presentation process, from: initial idea, through to writing, design, and delivering with impact.

Now, let's look at how to make winning pitch decks:

What Is a Pitch Deck?

The term "pitch deck" can mean a variety of things. Most often, the idea is that the pitch will lead to investment in your company in exchange for a piece of it. But, that's not the only time that you can use the pitch deck format.

In general, think of a pitch deck as inspiring action for your business. You could be pitching for new business, investment in your company, or even new employees to come on board. The point is that you share the vision you've got for what you do with the audience and inspire them to join you. 

Learn more about presentation pitch PPTs and slide decks: 

How to Structure Your Pitch Deck (Make it Awesome)

Sequence and structure matter. Tell the punchline for a joke at the beginning of the tale, and you're bound to lose your audience's attention.

The same is true for a pitch deck. If you show data too soon, your audience might not understand the "why" for your new concept. Learning how to make a pitch presentation is easier when you spend time on the presentation's structure.

Here's a tried-and-true structure to remember as you learn how to make a pitch presentation PowerPoint:

• Grab your audience's attention . It's not always easy, but you've got to find a way to establish attention and excitement. Tell the story of an existing customer and the problem you solved, for example. This sets the tone for all future points.
• Describe the problem . What problem does your company solve? Pitching PowerPoint presentations are all about showing that you've found a problem that needs your help.
• Explain the market . How widespread is the problem you seek to solve? Investors need to understand the "total addressable market," or the potential number of customers you might seek to serve.
• Describe the solution . Whether it's an app, storefront, or new product, the bulk of your presentation should focus on your solution. That helps investors imagine throwing support at your company and being a part of the growth story.
• Make an ask . Whether that's funding or a recruiting pitch for new teammates, most pitch presentations result in asking for the support you need to grow.

Each of these key steps might include multiple slides to drive the point home. But it's crucial to follow these principles so that your pitch doesn't wander through multiple ideas and steps. 

5 Visual Design Tips (For Better Pitch Decks)

Building your next business pitch PowerPoint doesn't have to be so daunting! With a few key tips, you can remove the anxiety from designing slides and refocus your energy on the pitch deck's content. Cut down on the design work and get prepared for your big pitch.

Let's look at five of my favorite tips that'll help you build great-looking pitch decks in less time than ever before:

1. Outsource the Design Work

If there's only one tip you remember from this article, make it this one: use a business pitch template to skip far ahead in the design process.

There's nothing wrong with turning over the design work to others. Using a pre-built business pitch PowerPoint template doesn't exclude you from adding customization and design elements that bring your idea to life.

The round-up below has options (free and premium) to take great pitch decks and make them your own:

2. Use Infographics to Illustrate Key Processes 

An infographic is a visual that helps you show off processes or key data. It breaks from traditional charts like line graphs or bar charts with more custom visuals that explain a concept.

Take, for example, the slide below. You could just as easily show market sizes with bullets on a slide. But with these overlapping circles, you have room to explain the size of a market in an intuitive format.

Use an infographic to explain the steps in your business or how the parts of your company fit together. Check out infographic elements and chain them together to jazz up a presentation.

3. Add a SWOT Slide for Visual Strategies

One of my favorite visuals for a pitch deck is a SWOT slide. This type of analysis includes highlighting your  s trengths,  w eaknesses,  o pportunities, and  t hreats. Use pitching PowerPoint slides to show all four.

When you're giving a pitch, you want the potential employer or investor to know that you've considered the challenges that lie ahead. It's also important that they know that you understand your strengths. That's why including a SWOT is a great visual for your next presentation.

Learn how to build an excellent SWOT slide that you can include in your presentation in the tutorial below:

4. Fewer Elements Lead to More Attention

I love PowerPoint as a tool to build exciting pitch decks. But the key to making them noticeable to an audience is to strip out the elements that aren't the focus of your slide.

It feels like a bit of a shortcut but try removing any element on your slide that  isn't  crucial to understanding. Convert a few visuals to speaking points and ease the visual burden of your slide.

Learning how to make a pitch deck sometimes means doing  less.  You don't have to explain all the details of every part of your business. Slim down your slides, focus on the big picture, and pitching in PowerPoint is easier.

5. Tell Stories with Data

Here's another recommendation for pitch presentation PowerPoints. Use data to tell stories about your business. Big tables of data or statistics will quickly cause most audience members to glaze over!

Luckily, many sets of data convert beautifully to charts. Taking numbers and statistics and putting them in a chart or graph will drive the message to your audience and create an understanding.

If you want to know how to make a pitch presentation that wins support, remember the importance of data. Use the tutorial below to craft visual showcases of your data for your next pitch deck:

5 Pitch Decks (Example PPTs) in Action

There are plenty of successful investor-ready pitch decks that have helped launch companies by making a strong impression. As you learn how to make a pitch presentation PowerPoint, follow great examples! 

Let's see some of the top pitch decks (example PowerPoint PPT presentations) used by companies for a pivotal round of fundraising and investor support. These sample pitch deck PPTs show you the way to create one of your own:

Known as AirBed&Breakfast at the time, this pitch deck is an early look at how Airbnb became one of the leading ways to book accommodations. Let's take a look at the Airbnb pitch deck :

One thing I love about this deck is that the idea is summed up in one sentence on the opening slide: "Book rooms with locals, rather than hotels." The simplicity of this pitch deck sample PPT shows why minimalism wins.

This deck does a great job sizing the opportunity that exists in the rental market by showing how many trips are booked. It also shows the competitive advantages that exist for Airbnb, illustrating why they're worth and investment.

Mint is one of the most popular personal finance and budgeting tools, and it's easy to see that the vision was crafted early on in this pitch deck. Here's Mint's pitch deck :

The strongest part of this deck is illustrating how Mint differs from other tools (slide 6.) Compared to other tools, Mint offered a unique feature set that no other single tool could offer.

3. Mixpanel

You might not have heard of Mixpanel, but it's carved a cornerstone in the analytics race like few other companies. Let's examine the slide deck from Mixpanel :

Not only does this pitch presentation PPT deck show past accomplishments, it also has a very clear goal for where the company is going. Investors can easily see how their capital will be deployed to grow Mixpanel. 

Canvas (now called GoCanvas) really nails one of the key principles for creating a pitch presentation: showing the total market. This company's purpose is to help other companies transition to a paperless workplace.

Here are the top slides that Canvas has used  in a pitch deck sample PPT to raise over $9 million.

Everyone can relate to having too many printed documents. Investors are sure to salivate when they see the market size that exists for a company.

Learning how to navigate search engine optimization (SEO) is a multi-billion opportunity. Truly, where a website ranks has a major impact on the success of a business.

That's why SEOMoz has such a compelling business case . With the help of the slides you see below, they frame themselves as an authoritative voice. That helps build credibility in not only the market size but in this specific solution.

See even more examples of startup pitch decks below:

Now that we've look at some great pitch deck examples PPTs, it's time to walk through how to create your own. 

How to Quickly Make Great Pitch Decks With PowerPoint PPT Templates (Video)

Are you ready to start building pitch decks using PowerPoint? We've created a short video to help you get started:

For even more detailed steps on how to make a pitch deck, review the written tutorial below.

How to Build a Great Pitch Deck (Quickly)

We're going to use the impressive Pitch Werk theme to build out a pitch deck. Grab this PPT presentation design as part of a subscription to Envato Elements. It gives you many professional slide designs that'll help you make your startup business pitch PowerPoint presentation deck fast!

When you subscribe to Elements, you get access to over 400,000 creative assets as part of one low cost subscription. This includes over 750 different  PowerPoint templates  that you can use as a major head start over designing from scratch. Discover more great PowerPoint pitch deck template designs : 

A pre-built theme offers many advantages. If you're a startup preparing for an upcoming pitch, it's likely that time is in short supply. Using a theme allows you to start with a basic template and swap in your own content.

Using the startup PowerPoint template  Pitch Werk , we're going to build out a sample pitch presentation PPT deck for a fictitious business. Let's create a classic pitch deck style presentation to ask for funding from potential investors. We'll take existing slides and rework them for our own purposes.

1. Introduce the Team

It's often said that investors don't invest in ideas, they invest in teams. Reviewing the credentials and accolades of your team will build confidence in your abilities. So put your best foot forward by using one of the team PowerPoint templates from Envato Elements.

Many investors believe that if you put the right team around an idea, creative solutions will arise. It makes sense to start off by introducing the team that you've put together to work on your product.

For this slide, I really like  slide 19.  Each one of these boxes could be used to list a team member and their role at the company.

In my sample pitch deck, I decided to use the top boxes for employee photos and the bottom box to share more about them. In the screenshot below, check out how I simply removed the image placeholders and used those spaces for team descriptions.

When you use a startup pitch PowerPoint presentation template like Pitch Werk, remember that you can customize each starter slide. It doesn't matter if there's no "Team" slide built in. Find something with the placeholder boxes you need and drop in your own content.

Another  pitch deck template PowerPoint  slide choice: slide 30 has a more traditional approach to listing team members.

2. Describe the Problem That Exists

Even the savviest investors don't know every market opportunity that may exist for a new business. Part of a well-constructed pitch deck consists of making the audience aware of the problem at hand.

If you've got data and statistics about the size of the market that your business will be in, feel free to share those statistics. When companies are valued and opportunities are scoped, it helps investors to understand what size market that this potentially services.

Slide 14 is a great choice for this purpose. With concentric (overlapping) circles, you can describe the various markets or niches for the problem at hand. Use the circles to describe the size of the market (potential revenue) that you may be able to garner.

More important than describing the problem: shape it as an  opportunity.  Opportunities are how you create new businesses. When investors or potential advisers see that there's a legitimate need for what your company will offer, they'll be more inclined to get on board.

Another slide choice: slide 15 is a similar "opportunity sizing" approach, but with a different presentation.

3. Offer a Solution

So, you've set the stage for the problem that currently exists that your team is working on. By now, the potential investors should have an idea of both the problem that exists, and why it's a compelling area for a company to solve.

Now, it's time to offer up a solution. For your idea to be a compelling business, you've got to find the intersection of opportunity and possible tools to bridge the opportunity.

When you propose a solution, there are really two key parts that people need to see:

• How you're different . Solutions have been attempted for practically every problem, but that doesn't mean they worked. Why will your solution to the problem work if others have failed?
• Why you're the right team to do it . What makes your team different? If those teams have already failed at solving a problem, why is the team that you've assembled more fit to solve it than those in the past?

Both points are key reasons when investors or potential employees are deciding to back your mission and vision. When it comes to slide design, we really could use many of the slides that are built into Pitch Werk.

Let's use slide 85 for this purpose, since we're showing off an app that provides a solution. I'll simply drop in a preview image and update the points to match the goal.

Another slide choice: slide 90 is a more minimalist choice for showcasing your product.

4. Offer the How

If you're raising funds, investors are betting on your solution to a problem. If you've defined the problem and the solution, they're likely interested in the mechanics of how you'll accomplish the solution.

In this slide, it's time to pull back the curtain a bit and share at least some of the upcoming plans for how you'll accomplish the goal.

For slides like this, I recommend slide 24  in Pitch Werk as the best way to show the path that your company is taking. Each of the steps could describe a milestone that you've already accomplished. You could also use several of the points on the timeline to show potential future objectives you have.

In my case, I'm going to show several key milestones in my product development. Each of these provides a clear vision of how the problem is solved through your product.

Another slide choice: slide 25 is similar but a more minimalist choice to presenting a timeline. It's one of the quick slides to use from this  startup pitch deck template PPT .

5. Ask for Action

Why give a pitch if you aren't asking for action from the attendees? At the end of the presentation, it's time to ask for what you need to succeed.

Whether this is funding, advisory services, or a potential partner in the business, you need a slide that makes your intentions clear. Your audience can't possibly help you meet your goals if they don't know what they are.

For this pitch presentation PPT deck, let's use  slide 10  as the starting point for our action slide. It's a simple and clean slide that includes placeholders for images as needed.

You could use this slide and list the details of the status of your current fundraising round. In many pitch decks, this is ultimately the goal. Asking for funding in exchange for a share of the company. In most startup fundraising events, investors pool money to fund the company. So, it may help to show other investors that are already on board.

If you're asking for advice or board members for your company, tweak the design accordingly. You could offer bulleted reasons of why your company is worth helping and what you offer in return.

Another excellent slide choice: slide 57 has a circle chart. It's great if you want a more data-driven close to your pitch presentation PPT.

In the example slide decks I shared earlier; you can see that there are plenty of other slides you can include a pitch deck. There's nothing stopping you from building in more detail, but these five slides are crucial to success.

If Pitch Werk isn't your style, don't hesitate to spend time checking out some other PowerPoint templates on Envato Elements. There are a variety of startup business pitch PowerPoint styles and trending presentation designs that would work great for practically any purpose.

6. Learn More With Our Presentation eBook

Find out more information about creating a presentation in our eBook on making great presentations . Grab this PDF Download now for FREE with your subscription to the Tuts+ Business Newsletter:

It'll help you master the presentation process, from initial creative ideas, through to writing, design, and delivering with impact.

Learn More About Making Great Pitch Decks & Using PowerPoint

A successful pitch deck builds confidence and increases your chance of getting backed. Using the tips and themes I shared in this tutorial, follow the simple framework for creating a professional startup pitch deck in PowerPoint. Here are two more ways to learn more about creating pitch decks in PowerPoint:

1. Complete Course: How to Make a Winning Pitch Deck With Microsoft PowerPoint

Recently, we launched a feature-length course that'll walk you through the process of building a winning pitch deck. This course has a complete case study that takes you through the process of creating a PowerPoint pitch deck.

This course is included as a part of Envato Elements, the all-you-can-download subscription service for creatives. Use this service to grab a template for your pitch deck , then take the course for a single flat rate.

Check out the How to Make a Winning Pitch Deck with Microsoft PowerPoint course below:

2. Learn More About PPT Presentations With Other Tuts+ Resources

Want to learn more general tips for building a presentation? At Tuts+, we've been building up a library of PowerPoint tools that can help you conquer your fears of giving a presentation. One resource you should definitely check out is the Ultimate Guide to the Best PPT . It's a comprehensive roundup of the best PowerPoint content we have.

For an even more tailored resource to learn how to make a pitch presentation PowerPoint, we have you covered. Check out  How to Make Great Pitch Decks (Startup Presentation Guide.) It's totally comprehensive.

Also, check out the following tutorials to learn more about how to create a presentation that you'll feel confident about:

Discover More Great PowerPoint Template Designs

In this tutorial, we tackled how to make a pitch deck presentation in PowerPoint. It's a skill that every aspiring entrepreneur needs as they prepare to launch their company to success. 

Luckily, there are many more pitch deck sample PPT templates on the horizon! Check out our articles that show you pitching PowerPoint skills below:

Build a PowerPoint Pitch Deck Today With Templates

As we wrap up this article, I hope you've found the confidence you need to launch your next venture. Packaging it together in a business pitch PowerPoint template is the way that you can find funding and support to get your idea off the ground.

Remember, you can use a business pitch template to save hours of design work. Jump over to Envato Elements now to start building your pitch deck . You'll find that these templates have all the ideas and blueprints you need to succeed with your big pitch.

Editorial Note: This post was originally published in January of 2018. It's been revised to make it current, accurate, and up to date by our staff. Also, we've added a short video from Andrew Childress to help you get started quickly.

The Only 10 Slides You Need in Your Pitch

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides , last no more than twenty minutes , and contain no font smaller than thirty points . This rule is applicable for any presentation to reach an agreement: for example, raising capital, making a sale, forming a partnership, etc.

• Ten slides. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The only difference between you and venture capitalist is that he is getting paid to gamble with someone else’s money). If you must use more than ten slides to explain your business, you probably don’t have a business.
• Twenty minutes . You should give your ten slides in twenty minutes. Sure, you have an hour time slot, but you’re using a Windows laptop, so it will take forty minutes to make it work with the projector. Even if the setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.
• Thirty-point font . The majority of the presentations that I see have text in a ten-point font. As much text as possible is jammed into the slide, and then the presenter reads it. However, as soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of synch.

I hope this helps you create a winning pitch deck for your startup. If you’re interested in this template, you’re probably an entrepreneur. Please check out my podcast, Remarkable People , to learn from remarkable entrepreneurs such as Steve Wozniak (Apple), Melanie Perkins (Canva), Suzy Batiz (Poo Pourri), Steve Wolfram (Mathematica), and Melissa Bernstein (Melissa and Doug).

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About the author: guy kawasaki.

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46 Comments

Very good points. Sometimes less is more, especially when you are trying to get important points across and increase your credibility.

I fully subscribe to this logic…just find it interesting that were you to convert this excellent info-graphic to slides it would equal approximately 15 slides.

Your presentation is meant to support the message you’re communicating, not obscure it. I can’t agree with the thought ” a normal human being cannot comprehend more than ten concepts in a meeting “. Using more than ten slides to explain for my business may not break my standard level.thanks

Very good simple and pragmatic tool useful in various domains. I see many applications for NGOs either with policy makers or donors. We need more of those to help them integrate private sector good practices, and hence gain in professionalism, impact and coherence.

Why is this not the template used for Shark Tank?

HA! This is the exact same template used for Shark Tank, minus the deck / linear format. Otherwise, all these topics are the key focal points of their discussions.

Loved this article especially the part about “using a Windows laptop, so it will take forty minutes to make it work with the projector” .. hehehe!

I love this article. However, this comment ( his comment ) is unnecessary and distracting – it could have been eliminated and the article would be even stronger. I’ve been burned enough times with projectors and Apple computers that I rigorously avoid them – a personal choice. Yet, I wouldn’t have injected my bias about Apple into this article if I was wrote it. In ‘ The Art of the Keynote Guy says ‘ Don’t denigrate the competition ‘ – good advice. Apparently Microsoft is the competition. He should follow his own counsel.

And the reality is it’s true you wouldn’t spend 40 minutes trying to get it to work with an apple. You’d realize immediately you don’t have the right adapter that’d be that.

I didn’t get past the first line because the phrase is “in a pinch” not “pitch”.

Peggy is this a joke? The author is referring to a sales pitch. There’s no such thing as a “sales pinch.” He’s not referencing your phrase.

Only one slide is missing… Defensibility & IP. Every good pitch has some sort of moat. Trade secrets, patents, exclusivity agreements, etc. Investors want to have some sort of competitive advantage and protections.

Same goes for sales pitches.

Brian – wouldn’t that would be in the Underlying Magic?

Dave – Not really. The underlying magic is your “model”; what are you doing differently to address the need in the market?

As an investor, you want exclusivity in the market to that magical way of addressing the need. That means you have a legal way to defend the IP (e.g. patents, copyrights, etc.). With those elements your execution in fulfilling the need becomes less important, and thereby reduces investor risk, because in the end we can then license the IP to someone who can.

How would someone protect a big idea let’s say as example the idea of Facebook. A network idea. A big idea, but one that could be grabbed and replicated. How do you protect “the idea” even from those angel investors you are pitching to? Do you ask investors to sign anything before you pitch? I am stuck at this very fundamental starting point.

I agree. This is where I am stuck. My business model and idea are based around a network sales concept and exclusive market niche (a huge niche). How do I protect that? Do I need to protect this idea, even from presenting to investors? How do you protect a network concept, for instance how would you have protected the idea of Facebook going in to present the concept to investors? Is stealth, speed of execution, launch and quick scaling the only ways?

@Briand and Dave, What I recall from the book, Underlying Magic refers to differentiation; which can take the form of IP, unfair advantage or innovative resource/model.

Great Article. I completely agree with Guy, the attention span of most people is max 20 minutes after which the human mind has moved on. the slides may be more than 10 but really your message is only heard in the first 15 to 20 minutes. Lol so agree with the 40 minutes set up time :) that is something we see all the time..

Great article! nice to read. is there any example or presentation, if you have please share with us.

I would add use of pictures and graphs along with text in the presentation. Pictures catch great deal attention and they communicate well. I would also add presenter’s voice pitch and connecting with audience while presenting.

Guy’s 10 slides are clearly structured as a pitch presentation format for investors. Having now been on both sides of the table, I can confidently say they are an effective template / discipline for getting your story focused on the essential check list of questions that investors will have, for keeping their attention, and for whetting their appetites to want to learn more .. and potentially attracting a champion in the process. With a strong leader taking command of the presentation, these guidelines work well for improving your batting average attracting $. As Mark Twain said, “If I had more time I’d have made it shorter”. If that was ever more true, it’s with investors who are barraged daily with deals.

Love the 10/20/30 philosophy and am rewriting an article => video to follow. Some of the comments make me a bit concerned though.

some wat to relavent about internation affairs of nationality inthe antise social group….!!!!

What is your take on the PechaKucha format of 20 x 20 – 20 slides , 20 seconds each? In a world of decreasing attention spans do you think this format has the ability to add a bit more Zing and Energy to a presentation? Allows more time for Q & A then too.

This is very, very helpful to me in creating my pitch.

This is realy helpful I using the same in my studies here in Kenya

Thank you GK, I used it. I raised capital for my young company.

Very good simple and pragmatic tool useful in various domains. well elaborated design and understandable.

Funny thing is, I am using Canva for a project presentation in a Strategic Sales class and this was the first useful article I found to help me get a start on it.

I can agree with this as someone who make many pitch decks. I like the idea of 10, but it is not feasible as there is no consumer insight, media quotes, simple marketing plan, etc. Yes. there should be 10 topics, but that does not mean 10 slides as some topics do take multiple slides, even if just a media coverage quote on a slide to introduce a topic.

Guy Kawasaki pitch deck are very small but very helpful for startup, however have a look this one pitch deck, https://goo.gl/QaCrPT it have 450+ slides cover all the topics of every pitch. 6 categories template such as marketing, sales, investor, startup,

I think it’s interesting that “Exit Strategy” is a stupid question. Perhaps what Guy is saying is the “Underlying Magic” is the exit strategy?

I really like the book The art of start 2.0. He explains in simple words and its easy to understand. I recommend the book!

I agree with Guy’s thoughts. In addition: Make up a deck. Show it to a friend. Then 2 days later ask them what it said. Tweak the deck so that the viewer is left with 3 or 4 most important bullets. These should be very much akin to the notions in the Elevator Pitch.

Does anyone have any good examples of anyone using this format? It would be nice to see this applied.

People invest in people so my pitch decks, based on Guy’s approach, have the team slide in position #2. The 3-4 key individuals are listed as follows:

Joe Shmo Head of Engineering Cal Berkeley – MS Computer Science Previously VP Engineering @ Lightning Networks (acquired by Cisco) Driving product development

I don’t make a big deal about the CFO and never use “R&D” in the pitch. VC’s early on dictate who the CFO is, and one VC told me years ago that “research is done in universities, not with my money”

Limit of 10 slides enforces you to be concise, to see and display a core of the project. And it is critical to be understandable for audience. When you don’t spend additional time of investors, they see that you respect them. So they will respect you.

I’m looking for a pitch deck for a veterans non-profit.

Hello every body,

I’m a senior counselor for entrepreneurship and business in knowledge-based as well as normal habitant civil services. In my opinion, the very pre-condition for any good presentation is good idea with tested de-coupled sub-phases of the business. The investor and his/her venture capitalist is plausibly expert to capture the subject.

If you don’t have a great and sizable business idea don’t expect that you will win with any trick such 10/20/30. These rules are suitable for great-idea owners.

One of my ask for pitch deck. Your advise on pitch deck relief me from the pressure.But when i started to do the pitch deck , it takes 3 hours to complete and i made only 8 slide. I realized that i am weak at PowerPoint presentation. Can you release a course on power-point? Thank You

Valuable help for all our startups.

The article is very well written; short but useful. Thanks for sharing such a useful piece of content.

Guy, I love this format and I push it on all the entrepreneurs I coach. As I’m prepping to give a presentation and share it though, I see that the infographic form is actually impossible to present in PPT. Text is too small and formatting isn’t right. Seems like the infographic needs a little rework to be most useful!

Very well written article. Thanks for sharing such a useful piece of content.

Beautiful Article, Guy! Short and to the point and explained your points with proper justification. Rhyming concept 10/20/30 too.

Minimalism at its finest. 10 slides felt a bit less at first but the infographic made things very clear.

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39 Best Infographic PowerPoint Presentation Templates for 2024 (Giant List)

Find the best infographic slide templates to use for your PowerPoint presentations, and get some useful tips on how to use them.

Do you need to add lots of information to create a great infographic template for PowerPoint? Are you wondering how to make an infographic-rich presentation to capture your audience?

Make the first step in the right direction. It begins with getting quality data presentation templates to work with. Don’t worry—we’ve got you covered with some of the best for 2024.

5 Best Infographic PowerPoint Templates (Video Overview)

Here’s a video preview of some of our best infographic presentation templates. Use it for a closer look at top infographic PowerPoints.

For more information on PowerPoint infographic template PPTs, keep reading the article below for some helpful templates and tips.

Best New Infographic PowerPoint Presentation Templates From Envato for 2024

These are some of the best PowerPoint infographic templates trending now on Envato Elements.

1. Infographic PowerPoint PPT Presentation Template

This infographic PPT presentation template set has 170 professional slide designs. It also comes with creative PowerPoint infographics. The custom vector icons and visual slide designs are ready for you to edit.

2. PPTx Infographics PowerPoint Slides

This modern PowerPoint graphics presentation template set has beautiful slides. Make the most of creative PPT charts, timelines, and icons. Scale and recolor the vector graphics and customize the slide setup.

3. Tech Multipurpose PowerPoint Presentation Deck

With 100 dynamic slides and handmade PPT infographics, this template is ready to rock. It’s made with Slide Master, which makes customization easy. Change colors, edit graphics, or quickly drag and drop your images with just one click.

If you’ve got a presentation soon, grab a PPT template that has everything you need.

4. Sante Infographic Template PowerPoint

If you have no time to learn how to make an infographic in PowerPoint, here’s one of the best PPTs to help you turn ideas into persuasive presentations. This creative infographic template for PowerPoint comes with:

• easy to edit icons
• slide transition animation
• company profile slides
• portfolio slides

5. Eargo Infographic Template PowerPoint

You’ll have all the PowerPoint graphics every startup and business planner needs. Present to investors, key employees, and other stakeholders with confidence thanks to Eargo. This infographic template for PowerPoint comes with:

• over 250 slides
• 30 color themes
• 2000 vector icons
• light and dark backgrounds

Take your business to the next level with this PowerPoint graphics template.

6. Quantum Education Infographic PPT

This infographic template for PPT is fun and easy on the eye. It packs 30 unique slides and loads of useful graphics. You’ll get charts, maps, and device mockups in this infographics PowerPoint template.

You can resize and customize every infographic slide.

7. Infonova Infographic PowerPoint Template

The best PowerPoint presentation templates offer you creative control. This option is no exception. You’ll get a host of customizable infographic slide designs with this download.

This infographic template for PowerPoint is ideal for creative agencies and creators. It comes with free web fonts and it’s based on Master Slides. Just drag and drop your images, it’s that simple!

8. Water Infographic in PowerPoint

Here’s a leading choice for presentation graphics that works for some topics. It comes with minimal white backgrounds and blue, editable charts and graphs. There are 20 infographic slide designs you can customize to suit your presentation.

This infographic template for PowerPoint also has free fonts and so much more.

9. Gets Travel Infographic Template for PowerPoint

This infographic slide template for PowerPoint is great for travel-related presentations. It features stunning graphics with editable colors.

Each of the 50 unique slides in this creative infographic PPT theme is fully editable. Moreover, it comes in both light and dark backgrounds.

10. Foodism Infographics PowerPoint Template

Pitching an idea for a new restaurant? This infographic PowerPoint template is your go-to choice. There are many PPT graphics in this download.

Find 35 infographic slide designs inside. This infographic in PowerPoint also includes two versions with light and dark backgrounds. Few free presentation graphics can say the same.

11. 3D Finance Infographic Template PPT

Deliver dynamic presentations with these great-looking 3D infographics for PowerPoint. This modern template has many PowerPoint infographic examples for financial pitches. Enjoy 35 unique slides in both dark and light versions.

12. Portfolio Infographic Template for PowerPoint

Use this infographic template for PowerPoint to design your next portfolio. It contains 34 well-made, unique infographic slide options. It also features:

• 20+ color themes
• over 4,000 infographics for PowerPoint
• fully editable elements
• drag & drop picture placeholders
• help file and free support service

Play with it and make it your own!

13. Headline PowerPoint Infographic Template

This flat infographic style PPT theme is set up for multi-purpose business presentations. Each infographic slide includes over 4,000 customizable icons. Choose from more than 20 color themes with free fonts used.

14. A New Infographics PowerPoint Template

A New is a great choice if you need an infographic template for PowerPoint. There are over 30 infographic slide designs to put to use. Scroll through the charts and icons, and see what your slideshow needs.

Each of the PowerPoint graphics is customizable and resizable. Instead of free presentation graphics, try out A New.

15. Project Management Infographic PowerPoint Template

PowerPoint infographic templates like this are designed for project managers. Your audience is sure to appreciate your use of infographic slide designs. This set of PowerPoint graphics offers:

• editable graphics
• drag and drop image placeholders
• a help file

16. Pitch-Deck Infographic Template for PowerPoint

Infographic slide designs can help bring ideas to life. PowerPoint infographic templates like this are tools to deliver professional pitches. Change the colors to match your brand and use:

• and so much more!

With a layout based on master slides, this template is easy to edit. You can change the photos by easily drag-and-dropping. Few free presentation graphics for PowerPoint can do that.

17. Business Plan Infographic PowerPoint Template

PowerPoint infographic templates like this help you pitch a business plan. Use this fully customizable, well-organized PPT to show what keeps your team moving. It has loads of features, including:

• 665+ unique layouts
• 4,000+ vector icons
• over 60 premade color themes
• drag and drop image placeholder
• smart object layout & texts

Moreover, it’s regularly updated so you can use it many times and for different purposes!

18. Flanify Infographics PowerPoint Template

Flanify is one of the best new PowerPoint infographic templates available today. It’s got a minimalist design that helps you emphasize your content. There are three dozen unique slides featuring all types of graphics.

You’ll find charts, device mockups, and other icons. This infographic PPT is based on master slides, so it’s super easy to edit.

19. Kopikoe Foodie Infographic Template PPT

This infographic template for PowerPoint has everything you’ll need for a foodie PPT. Audiences react well to infographics because they make advanced concepts easy to understand. This pack includes 30 infographic slide designs for your next project.

With loads of vector icons, you have virtually unlimited creative options. Unlike some free presentation graphics found online, these are professionally designed.

20. Imperial Multipurpose Infographics for PowerPoint

These PowerPoint infographic examples revolve around the health industry. This template includes a full collection of infographics and 30 slides. It features free fronts, a help file, and many other useful tools. You can fully and easily customize every vector icon and image.

21. Juici Foodie Infographic Template PPT

When searching for an infographic template for PowerPoint, aim for high-quality elements. This infographic template PPT gives you that. You’ll also get:

• 100% resizable and editable icons
• drag and drop picture placeholders
• device mockups

If you want a template to pitch about food and drinks, look no further!

22. Inventive Infographic Template for PowerPoint

Premium tech layouts like this go beyond any free presentation graphics online. This creative infographic template PPT bundle includes 35 infographic slide designs. Customize every icon and use the master slides – which help you make bulk edits across the deck in a flash.

23. Osprey Education Infographic PowerPoint Template

Get amazing PowerPoint infographics for your creative business presentation. PowerPoint infographic templates like this give you an array of functional icons. With 30 clean master slide-based layouts, easily edit this PPT as much as you’d like.

24. Edulacti Multipurpose Infographic PPT

This is a creative PowerPoint template for multipurpose business presentation or personal use. This PowerPoint includes 30 infographic slide designs and several icons, such as:

• flow chart infographics

All the included PowerPoint infographic examples are fully editable.

25. Gatzruts Infographics PowerPoint Template

This minimalistic PPT theme is ready to use for many types of presentations. It features a ton of creative, clean infographic slide designs. All these business graphics PowerPoint elements are editable.

As it’s based on master slides, it’s easy to quickly adapt to your needs. Try out this premium choice instead of free presentation graphics for PowerPoint.

26. Mental Concept PowerPoint Infographic Templates

Check out these PowerPoint infographic templates to give a powerful mental concept pitch. These are designed by creative pros with you in mind. It’ll stand out from free infographic templates for PowerPoint.

Make sure to use the various features, including:

• 204 total slides, with 17 unique mental concept slides
• 12 color variations
• 280 fully editable vector icons
• master slides for easy editing

27. Realth Business Infographic PowerPoint Template

It’s important to make a solid first impression right out of the gate. An infographic template for PPT like Realth helps you do just that. In fact, it’s got 30 multipurpose slides built in.

From these, pick and choose to suit your message. The PowerPoint infographic examples help you present:

• growth stats
• pricing packages
• app layouts
• team members
• and so much more

All the graphics are editable, and the used fonts are free.

28. Maps: Set of Infographics for PowerPoint

These PowerPoint infographic templates have a wide variety of clean map designs. Use them to pitch about locations, migration plans, growth stats per region, and so much more. Find 25 unique slides inside, picture placeholders, and over 90 color themes.

29. Puckup Brand Guidelines Infographic PPT

Not sure how to make a branded presentation? Don’t worry, because the PUCKUP infographic template PPT is surprisingly easy to use. All elements are editable with a couple of clicks.

This infographic template for PowerPoint is great for presenting your brand. Easily add your logo, your company’s color palette and typography, and voila! It’s way better than free presentation graphics.

30. Brand Guidelines Infographic PowerPoint Template

Here’s an elegant choice for presenting your brand. Not all infographic PPT options have to be bright in order to be eye-catching. This template is the go-to download for 2024.

This infographic PowerPoint has everything you need to crush your branding proposal:

• 34 unique slides
• picture placeholders

Free presentation graphics may fall short for your brand needs. Choose this one instead!

31. Funnel Infographic Template for PowerPoint

Logistics rule the world in 2024. Are you trying to show the strength of your business’s processes? An infographic template PPT like this is a top choice.

Use each of the professional infographic slide designs to explain things like:

• case studies
• business and marketing plans

32. Nursing PowerPoint Infographic Template

This colorful, creative presentation theme showcases your information and crafts a visual story. It’s an impressive tool for presenting medical-related topics. Unlike most free presentation graphics, it has many unique slides and color schemes.

This infographic in PowerPoint offers:

• light and dark background options
• editable elements
• an icons pack file

33. Mental Health PowerPoint Infographic Templates

This template has several color scheme options and PowerPoint infographic examples. Present with clarity, show your process and progress, and more.

There are easy-to-customize layout options, in both light and dark backgrounds. It also features tons of icons and picture placeholders.

34. Market Research Infographic PowerPoint Template

In need of top PowerPoint presentation graphics for your market research pitch? This one will do. It’s a great pack that includes:

• 15 unique infographic slide designs
• drag-and-drop image placeholders
• easy to change colors
• shapes and other elements

This doesn’t include the images, but everything else is right there. Try this one instead of free infographic templates for PowerPoint.

35. Hot Pitch Deck Infographic PPT

Next up is this stylish and modern infographic slide design. There are over 100 fully animated slides. Moreover, you’ll find:

• 2,000+ vector icons
• 100+ device mockups
• 50+ theme files
• and lifetime updates!

Use the master slides to quickly add a personal touch to this infographic template PPT.

36. Environment Infographic PowerPoint Examples

This infographic PowerPoint template comes with everything you need to create an environmental impact presentation. It comes packed with premium features like:

• 20 education and science slide designs
• .PPT and PPTX. files
• Fully editable and easy to use
• Documentation

37. PowerPoint Infographics Solutions

Work with a PowerPoint infographic template that offers everything you need right out of the box. These infographic PowerPoint examples feature:

• 50 ready-to-use slides
• Over 200 icons (PSD+EPS+AI+JPG+PNG+SVG+PPTX Vector)
• Color themes
• Objects are organized and grouped

38. ECO Infographic Template for PowerPoint

These infographic PowerPoint examples are great for putting together a sustainability infographic presentation. Use the high-quality illustrations and other great features:

• 33 unique slides
• Includes opening and closing slides
• 11 color variations
• Simple line vector icons
• Handmade infographics

39. Infographic PowerPoint Examples

No need to learn how to make an infographic in PowerPoint when you have access to this clean PowerPoint infographics template. Take advantage of its amazing features:

• 80+ unique slides
• 80+ fully animated infographics
• Resizable and editable graphics
• 16:9 widescreen ratio

5 Popular PowerPoint Infographic Slide Design Types

We’ve already established that infographics in PowerPoint are powerful storytelling tools. But let’s go one step further and look at specific examples of the best infographics. We’ll also see how to use them to explain concepts.

1. The Brain Infographic

Some dedicate their whole lives to studying the human mind, and yet there’s always something to learn! The value of a brain infographic is that it’s an intuitive way to show thoughts and ideas and how they connect.

Use an infographic and this tutorial to create a brain graphic that shows the pieces of a thought.

2. The SWOT Infographic

Strengths, weaknesses, opportunities, and threats: every business situation has them. You need a way to show them in your presentation. That’s where the classic SWOT infographic makes its impact.

When you lay out all four components, you’re likely to find insight while creating a strategy.

3. The Puzzle Piece Infographic

You’re probably familiar with putting together puzzle pieces in the real world. Don’t miss out on using this concept as an infographic! As a PowerPoint visual, puzzle pieces can show how the parts of an idea join into a cohesive whole.

Use this article to see how to use puzzle pieces. The best graphic PPTs often use them to tell a story of how everything fits together.

4. The Gantt Infographic

When you’re running a project, you need a way to show that many tasks are running side-by-side. That’s the purpose of a Gantt chart. It’s a special infographic that’s beloved by the best project managers.

Use our tutorial to see Gantt infographics in action . You’ll learn how to use them to plan a project and the resources you need to succeed.

5. The Funnel Infographic

A funnel is yet another infographic you can leverage in PowerPoint to explain a concept. Funnels show inputs, how they progress, and what they ultimately lead to.

Funnel infographics are common in explaining sales processes. They’re easy to build in PowerPoint with templates. Make sure to check out our tutorial on how you can use PowerPoint funnel infographics .

How to Customize an Infographic PowerPoint Template (Fast!)

So far, we’ve looked at powerful PowerPoint infographic templates. But you might be wondering how to use them to design infographic slides of your own.

Let’s learn how to customize three separate slides to build excellent infographics. We’ll use the PPTx Infographics template to rapidly build our infographic slides.

Let’s look at five example slides. These show how easy it is to customize a PowerPoint infographic:

1. Performance Gears

The best PowerPoint templates include abstract designs to build infographics for PPT. Use a little imagination, and there it is! These infographic PowerPoint slides might be perfect for expressing your idea.

Take this turning gear icon slide. In the updated version below, I’ve shifted the elements to show how teams at my company work together.

Simple drag-and-drop actions and grabbing icons from other slides brought this slide to life. Then, I updated the text to match my intent in this infographic template for PowerPoint.

2. Hierarchy Charts

If you work in a corporate environment, I’m certain that you’ve seen org charts before. These exist to show off the company’s reporting structure.

In this case, it’s as simple as typing in the placeholder boxes to update the names and titles. I’ve also added a photo in my example to really “put a face with a name” in my organization. This chart uses SmartArt, a built-in PowerPoint feature that’ll adjust the graphic as you adjust the text.

Learn more about SmartArt PPT infographics .

3. Brain Infographic

Brain charts are infographics that you’ll find in the best PowerPoint templates. They can show how you divide your thinking and showcase the “parts of the whole” that make up your strategy.

In the example below, I’ve left the same basic structure intact. I just updated the descriptions and some of the colors and icons. It’s a simple tweak that shows what my creative agency spends its time on.

Brain infographics are very popular, so we created a resource to teach you how to customize them. Check out our screencast to learn more.

4. Sales Report

PowerPoint infographic templates help you tell stories with your data. Slide 15 in our template is a great choice for creating a data-focused slide.

To edit a PowerPoint chart, edit the data that feeds it. Right-click on the chart and choose Edit Data. You’ll see an embedded version of Excel, Microsoft’s data powerhouse. Just type over the data placeholders, and your chart will update in real time.

Learn more about working with data in this PowerPoint tutorial .

5. The Conclusion Slide

It’s a mistake to think that the last slide is the end of your presentation. Instead, it helps to see it as the start of a conversation with your audience.

You know what’s the best part of PowerPoint infographic templates? Yes, that they include other useful slides. Slide 50, the conclusion slide, is perfect for every presentation. That’s because it can help you continue the conversation by sharing your details.

To update this slide, type over the placeholders. That adapts the slide to your brand-specific details.

For even more ideas and to learn how to create a conclusion side, don’t miss out on our tutorial .

Common PowerPoint Template Questions Answered (FAQ)

You’ve already seen infographic templates for PowerPoint. But you might still have questions about how to use PowerPoint to your advantage.

PowerPoint is an advanced app. It’s easy to use, but there are many professional-grade features. Let’s look at five common questions you might have as you level up your presentation skills:

1. Does PowerPoint Support Custom Fonts?

Every graphic designer is trying to gain an audience’s attention when presenting. It helps to use custom design options in PowerPoint. That sets the presentation apart from those who only use the built-in, standard fonts.

Try out custom fonts with the help of this tutorial .

2. What Size Should I Choose for My Infographic Slide?

The goal for your PowerPoint presentation is to use the full-screen space. You’ve got to set your infographic template PPT to the proper dimensions. Don’t waste any pixels!

Using pre-built PowerPoint infographic templates gives you several size options.

3. How Much Does PowerPoint Cost?

Microsoft has pivoted its business models in recent years. Once upon a time, businesses and power users would buy a license for the latest version of the app every few years. Now, it’s all about subscriptions.

Many users choose Office 365, a monthly subscription package to keep apps up to date. Another option is the free, browser-based version of the app.

4. Can You Create PowerPoint Infographics From Scratch?

Infographic templates for PowerPoint are perfect for creating interactive visuals. But you can also create PowerPoint graphics with the help of a feature called SmartArt.

5. What’s the Best Way to Present Data in PowerPoint?

Presentation graphics can include data. It’s far better to use a chart than to show data in a table or a wall of numbers that are hard to interpret. With the help of presentation graphics and charts, it’s much easier to explain trends and data.

Grab a Fresh PowerPoint Template With Great Infographic Slide Designs

Any of the best PowerPoint presentation templates from Envato Elements will help make your points clear. Choose the best format for your info. Put together just the right PowerPoint infographic slides that tell your compelling story.

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